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Social media marketing is the process of using social media platforms to promote a product, service, or brand. It is a form of digital marketing that allows businesses to reach a large audience and engage with potential and existing customers. Social media marketing can include a variety of tactics, such as creating and sharing content, running ads, hosting events, and more. Some popular social media platforms that businesses use for marketing include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. The goal of social media marketing is to increase brand awareness, generate leads, and drive sales by building a community of engaged customers and followers.