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bsetdoc · 2 days ago
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The Essential Guide to SMPP Services in the UAE
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Introduction 
In today's fast-paced business environment, effective communication is vital for success. One of the most effective tools for achieving this is the Short Message Peer-to-Peer (SMPP) protocol. In the UAE, where mobile connectivity is almost universal, understanding SMPP in UAE can significantly enhance how businesses interact with their customers. This blog will explore SMPP services in UAE, the importance of SMPP SMS in UAE, and how to ensure optimal SMPP connectivity in UAE.
What is SMPP?
SMPP is a protocol used for exchanging SMS messages between a Short Message Service Center (SMSC) and external applications. This protocol enables businesses to send and receive large volumes of SMS efficiently and reliably. In a market like the UAE, where over 99% of the population owns a mobile phone, the relevance of SMPP in UAE cannot be overstated.
Why Businesses Need SMPP Services in the UAE
With the UAE being a hub for technology and innovation, businesses must adopt tools that facilitate effective communication. SMPP services in UAE provide various benefits, making them essential for any organization looking to improve customer engagement.
Key Benefits of SMPP Services in UAE
Reliability: The SMPP service in UAE is known for its reliability. It allows businesses to send messages quickly and ensures that they are delivered without delays. This is crucial in industries where timely communication can impact customer satisfaction and operational efficiency.
Cost-Effectiveness: By using SMPP SMS in UAE, businesses can enjoy lower costs compared to traditional messaging services. Providers often offer competitive rates based on the volume of messages sent, allowing companies to maximize their marketing budgets.
Scalability: SMPP services in UAE can easily scale to meet the needs of growing businesses. Whether a company is sending hundreds or millions of messages, SMPP can accommodate varying message volumes without compromising performance.
Integration: SMPP connectivity in UAE allows for seamless integration with existing business applications, such as Customer Relationship Management (CRM) systems and marketing automation platforms. This capability enables organizations to streamline their communication processes and automate SMS campaigns effectively.
How SMPP SMS Works
To understand the impact of SMPP SMS in UAE, it's essential to know how the system operates:
Connection Establishment: A client application connects to an SMSC using the SMPP protocol, typically via TCP/IP. This connection is the foundation for all message exchanges.
Message Submission: Once connected, businesses can submit SMS messages to the SMSC. The SMPP service in UAE supports bulk submissions, which is ideal for marketing campaigns and urgent notifications.
Delivery Reports: After a message is sent, the SMSC provides delivery reports, confirming whether the messages were successfully delivered. This feature allows businesses to track the effectiveness of their SMPP SMS in UAE campaigns.
Two-Way Communication: SMPP connectivity in UAE supports two-way messaging, enabling businesses to engage in conversations with customers. This interactivity is vital for gathering feedback and improving customer service.
Ensuring Optimal SMPP Connectivity in the UAE
To fully harness the benefits of SMPP services in UAE, businesses must ensure robust connectivity. Here are some key considerations:
1. Choosing the Right SMS Provider
Selecting a reliable SMS service provider is crucial. Organizations should look for providers that offer:
High Delivery Rates: Ensure the provider has a reputation for delivering messages reliably and promptly.
Extensive Network Coverage: The provider should be able to connect with a wide range of mobile operators to ensure comprehensive coverage across the UAE.
Quality Customer Support: Good customer support is essential for troubleshooting issues and ensuring smooth operations.
2. Infrastructure Requirements
A strong internet connection is fundamental for effective SMPP connectivity in UAE. Businesses should invest in high-speed internet to avoid delays in message transmission. This investment will pay off in terms of improved communication efficiency.
3. Security Considerations
With the increasing reliance on digital communication, security is a paramount concern. Businesses should ensure that their chosen SMPP service in UAE implements robust security measures, such as encryption and secure access protocols, to protect sensitive data.
4. Continuous Monitoring
Regularly monitoring the performance of SMPP services in UAE is crucial for optimization. Businesses should analyze message delivery rates, customer engagement metrics, and feedback to refine their SMS strategies continually. This ongoing analysis helps organizations stay ahead in a competitive market.
Use Cases for SMPP in the UAE
The versatility of SMPP SMS in UAE makes it applicable across various sectors. Here are some common use cases:
1. Marketing Campaigns
Businesses can leverage SMPP services in UAE to send promotional messages, special offers, and updates directly to customers' mobile devices. This direct communication can lead to higher engagement rates and increased sales.
2. Transactional Messaging
SMPP SMS in UAE is perfect for sending transactional messages, such as order confirmations, shipping notifications, and payment reminders. Keeping customers informed enhances their overall experience and builds brand loyalty.
3. Customer Support
With two-way messaging capabilities, businesses can provide excellent customer support. Customers can send inquiries via SMS, and businesses can respond promptly, improving customer satisfaction.
4. Alerts and Notifications
Organizations can utilize SMPP connectivity in UAE to send critical alerts and notifications, such as service outages, emergency alerts, or important updates. This feature is especially beneficial for sectors like healthcare and public safety.
Conclusion
In the rapidly evolving landscape of the UAE, businesses that adopt SMPP services in UAE will be well-positioned to enhance their communication strategies. SMPP in UAE offers a reliable, cost-effective, and scalable solution for reaching customers through SMS.
By investing in SMPP SMS in UAE and ensuring optimal SMPP connectivity in UAE, organizations can improve their messaging effectiveness and build stronger relationships with their customers. As the demand for instant communication continues to rise, embracing SMPP technology is a smart move for any business looking to thrive in today's digital marketplace.
In summary, understanding and implementing SMPP services in the UAE can transform how businesses communicate. Whether you are a startup or an established enterprise, the potential of SMPP in the UAE is significant—now is the time to explore its many benefits!
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rubee206 · 5 days ago
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SMPP Channel Partner
Becoming an SMPP Channel Partner gives businesses access to a robust messaging infrastructure for sending SMS worldwide. As an SMPP Channel Partner, you can offer high-volume SMS solutions to clients across industries. Choosing to be an SMPP Channel Partner positions your business for scalable growth in the messaging space.
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smsgatewayindia · 1 year ago
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Revolutionize Your SMS Aggregation Game with Our VAPT-Certifiable SMPP Software – Elevate Security, Boost Credibility, and Attract High-Traffic Clients!
Empower your business with our VAPT-certifiable SMPP Software, exclusively designed by SMPP Center. Gain ownership of cutting-edge SMPP Software and elevate your credibility with VAPT certification. Enhance your potential to attract high-traffic customers and stay ahead in the SMS aggregation industry. Choose SMPP Center for reliability, security, and growth.
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smppsoftware · 1 year ago
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We supply the world's most user friendly SMPP interface to control all SMS services. You can integrate multiple SMPP user accounts and offer numerous SMPP panel with your Smart SMS Application.The biggest benefit is that, you become the owner of your own SMPP gateway software. Shift towards us with in a minute without any hassle of shifting users from one panel to another.
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bulkssms · 2 years ago
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Why Bulk SMS is Still An Effective Marketing Tool for Business Communications
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Bulk SMS has come a long way from its inception. Throughout its evolution, the technology underpinning bulk SMS has undergone significant advancements, giving rise to new trends. In its early stages, businesses predominantly employed SMS marketing to dispatch generic messages to their clientele. With the advent of improved technology, enterprises have transitioned toward deploying personalized and precisely targeted messages to foster enhanced customer engagement.
In today's fast-paced digital age, staying connected with your clients is more crucial than ever. As businesses strive to maintain a competitive edge, the need for efficient and effective communication methods becomes paramount.
Emerging Trends in Bulk SMS
Consumer behaviour is often rapidly evolving, driven by their demand for instant gratification.
There remain bring many opportunities to capitalise on this trend through SMS – still a very powerful tool that allows brands to connect with their customers.
There are some key trends that are shaping the future of Bulk SMS messaging, that businesses must consider when incorporating SMS into their digital strategies.
Omnichannel Adoption: Reach Your Audience Wherever They Are
The omnichannel adoption of sms marketing allows businesses to connect with customers at numerous channel touchpoints where they are most active for example Facebook. It helps drive more sales and traffic. 
Personalization: The Essential Element for Effective SMS Marketing
SMS marketing is evolving into a highly personalized approach, thanks to advanced AI and data analytics. Companies can now deliver exceptionally targeted and customized experiences to their customers, fostering healthy relationships and significantly enhancing campaign effectiveness.
RCS: Interactive Chat Experience
Rich Communication Services (RCS) represents an evolution of Google's business messaging platform and signifies the future of text messaging. RCS elevates traditional SMS by introducing feature-rich text media, akin to modern messaging applications. This includes functionalities such as typing notifications, video sharing, live notifications, read receipts, image sharing, GIFs, and an array of interactive elements beyond plain text.
By leveraging visuals, RCS enhances communication and enriches the customer journey, offering a more engaging and dynamic experience.
Chatbots: Shaping the Future of Customer Service
A chatbot is an automated messaging service designed to initiate conversations with humans by addressing their queries. These bots help businesses navigate text-based marketing through advanced natural language processing capabilities - and streamline operations, reduce costs, and conserve resources.
AI: Harnessing Data Insights for a Laser Approach
Artificial Intelligence (AI) enables the analysis of customer behaviour and preferences. Leveraging this data, marketers can craft SMS campaigns that are highly personalized and precisely targeted. AI enhances the intelligence of chatbots, boosting their efficiency in managing intricate interactions.
Conversational Marketing: Building Meaningful Connections
SMS serves a broader purpose beyond marketing. With the growing availability of customer data, businesses can send personalized SMS messages, including welcome greetings, birthday offers, event invitations, product recommendations, and much more. While live chat is effective for attracting loyal customers and driving sales, SMS stands out as a more dependable and stable communication platform compared to web-based alternatives.
Advanced Features for the Modern Business
Channel Mobile's Bulk SMS solutions come equipped with a range of advanced features. Our SMS gateway supports three protocols: HTTP, SMPP, and SMTP - ensuring rapid integration.
Bulk SMS allows you to send massive quantities of SMS to a large audience via our web-based or email-to-SMS applications. Our SMS APIs are built to integrate through your preferred interface, ensuring high scalability and low development efforts.
Conclusion
While Bulk SMS messaging isn't a novel concept, it continues to evolve. Embracing emerging trends and cutting-edge technologies will enable businesses to maintain a competitive edge and connect with their customers in innovative and captivating manners. Whether it involves the integration of chatbots, AI, or blockchain - bulk SMS is still full of opportunities.
Dear visitors if you want to more information about Bulks SMS and our all services please visit our website. We have a website. We welcome you. CLICK HERE
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akkashsharma-blog · 6 years ago
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Why SMPP SMS gateway is important for SMS marketing?
As the business market in India is becoming highly competitive nowadays, it has become very important for enterprises to stay connected with customers by maintaining communication to make the customers engage in the services and products offered. Call us for buy: +91-8349217770 or [email protected] / [email protected]
Read More :: http://blog.thesmpp.com/news?news=Indian-promotional-market-and-the-operations-supported-by-SMPP-server-providers-in-India-522-3723283.html#
# SMPP Server  # SMPP Server Provider  # SMPP Client # SMPP SMS Gateway
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samirverma135-blog · 5 years ago
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SMPP Client Panel
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techupdatesblog · 3 years ago
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SMS Services For Businesses
If you'd like to send short text messages to your customers, you can use SMS services. These are built into most mobile devices and telephone systems. They use standardized protocols to send and receive text messages. In addition to short text messages, these services can also be used to send voice messages to landlines.
TextMagic
TextMagic is a provider of SMS services for businesses. It offers mobile applications and downloadable software. It offers a free trial option to its clients. To try out its SMS service, sign up for a free trial. If you're not satisfied, you can always cancel it at any time.
TextMagic has a reporting feature that shows you how your text messaging campaigns are performing. This tool shows how many messages were sent and received and how many people replied. It also shows how much each individual message costs. Detailed reporting is available on your account and can be updated once a day. In addition, you can check the message parts sent from your account. You can also see how many of these messages were received by different mobile numbers.
ClickSend
With the ClickSend SMS services, businesses can send and receive business messages via various channels. These include SMS blasts via dashboards and automated texts via API. The services are available for Android, iOS, and email devices. Users can set up their campaigns and send memos within minutes. They can also track the success of their campaigns using Google Analytics. Businesses can also use the ClickSend aerialink smscoxvice to save money. This is particularly helpful if they send text messages to a large number of people on a regular basis. For example, a restaurant may send out a weekly lunch special to customers on Fridays. The ClickSend SMS services can also help businesses connect with prospective clients and customers using LinkedIn.
Twilio
The Twilio SMS services are a part of the Twilio messaging platform. If you're thinking about implementing SMS service for your website, you'll need to know a few basics first. First, you'll need a Twilio phone number. You can search for SMS-capable phone numbers on their site or add them manually. You can also send a test SMS to your registered number to see if it works. Be sure to include the message body.
When using Twilio SMS services, you should set up a custom retention period for your messages. The default period is 400 days, but you can set it to as little as seven days. If the messages aren't delivered within this time period, Twilio won't be able to generate link clicked events.
MessageBird
MessageBird SMS services are a great way to reach your customers and promote your business with one-way SMS messages. The platform allows businesses to send out marketing campaigns, delivery updates, and more. The software also lets you set up a dedicated phone number and forward your incoming text messages to your email. You can also use MessageBird without an internet connection, and you can pay with PayPal or credit card.
The MessageBird platform supports multiple SMPP servers, making it possible to send messages from a variety of devices. It also supports multiple VMNs, making it possible for MessageBird users to use multiple VMNs at the same time. You can also use the VMN service to reuse the VMN for multiple users.
Clickatell
The Clickatell SMS platform enables businesses to connect with their customers in an innovative way. Its platform supports custom dashboards and reports, pivoting and adjusting SMS messaging to suit the needs of the business. The company also offers 24/7 support to address any questions or concerns that business owners may have. Its customer service team is ready to assist you through any stage of your campaign.
To get started with Clickatell SMS, you must first set up a two-way SMS account. This service allows you to send SMS messages to another
using a dedicated long-code or a shared short code. You can sign up for three types of two-way send SMS services, paying a one-time application fee and a monthly subscription fee.
Short message mobile-terminated (SMS-MT)
SMS-MT services allow users to communicate with each other via text messaging. This technology can be used to send and receive short messages. Typically, SMS-MT services use a GSM network. As a result, they can be used with nearly any mobile device.
SMS-MT services are usually bidirectional, with one party receiving a message from the other. They can be used to advertise and promote products or services, send notifications, or market to different audiences. For example, a pizza restaurant can send an SMS voucher to loyal customers who frequent their establishment. This coupon can then be shared on social networks and through wall ads. In addition, MT SMSs can be customized for different audiences and locations.
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smppapp-blog · 6 years ago
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SMPP SMS Application Services Provider
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eurofox1 · 4 years ago
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Transactional SMS Service in Noida, Delhi, Gurgaon, India | Eurofox
Transactional SMS are the messages which contain information sent by an enrolled organization to its workers or specialists or its clients. Transactional SMS Service in Noida, Delhi, Gurgaon, India.
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Transactional SMS Features:
Transactional Bulk SMS helps to deliver information in a faster way.
Access to push delivery report.
Capacity to send messages to DND numbers.
Easy to use interface for better navigation.
Lightning-fast delivery.
Six character Sender ID.
24/7 delivery of SMS
HTTP and SMPP server
Capacity to send messages to DND numbers.
Secure, Reliable and Scalable Bulk SMS service provider in India, Our platforms are APIs are cloud-based, always on and instantly scalable to support business growth. The Platform handles billions of transactions each month, with mission-critical levels of reliability and performance Sales our platforms and policies are designed to comply with country-specific telecom regulations with a unified interface and a rich set of easy to integrate APIs across SMS, Data, Email, and Voice. we also one of the best Bulk SMS service provider in Pune.
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smsgatewayindia · 3 years ago
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The Most
RELIABLE
SCALABLE
POWERFUL
DEPENDABLE
MAINTAINABLE
SMPP Software
#SMPP #SMPPSoftware #SMPPClient #SMPPServer
https://smppcenter.com
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zafark243-blog · 5 years ago
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SMS Gateway enables a business to flourish with wings. In the world of technology, this service enables a computer to send & receive SMS text messages to & from a SMS capable device globally.
Traditionally the gateways were connected to mobile phone networks to send the text messages. But nowadays, the gateway is connected to Telco networks to send text messages that expose directly to multiple networks. The networks provide SMS gateway to numerous business brands. The service is used to update the existing customers & to frame newer ones by initiating their minds with benefits of their products.
 Different protocols are used for operating these services, like Short Message Peer to Peer (SMPP), SMS Gateway, Bulk SMS Gateway and many more.
 When the gateway is used to inform bulk customers simultaneously, the service is named as Bulk SMS Gateway. Many small & big companies are using Bulk SMS Gateway to communicate with their clients globally and within the domestic boundaries. This service proves to be a multichannel platform for successful business communication. The brand can connect their customers anywhere in the world with Bulk SMS Gateway. The bulk SMS service providers let the brand discover the power of the SMS gateway and SMS marketing in their business by improving the sales.
The providers of SMS Gateway & bulk SMS Gateway assist with easiest integration & performance with respect to end to end payments, global card savings, and dashboards with security. These are SMS Gateway Service Providers which gives dedicated support & hassle free transactions via Cards, Net banking, Wallets, EMI, etc. 
In the global world, the entrepreneurs with scarce time do need the self-efficient tool to be operated in order to have competitive edge over the competitors & balance in the industry. The SMS gateway service providers provide their various services like SMS gateway and bulk SMS gateway to the companies so that they can remind the customers with the important & related information easily and timely.
The SMS gateway service providers offer their services with ease & comfort at reasonable prices to ensure smooth functioning of business. Various features are also provided by the Companies to send the messages to clients like sending messages to groups or individuals, on specific dates & scheduled time, in different languages, personalizing the messages, uploading the existing lists, etc.
The strategy is used in many sectors today so as to expand the business globally with successful stories to be published.
Saudi Bulk SMS is one of the leading SMS companies that provide you the SMS Gateway service providers to help you send flawless messages to your customers. Saudi Bulk SMS provides multiple features of SMS Gateway and bulk SMS Gateway to make an effective and trust-building bond between the customers and the corporate. 
 Saudi Bulk SMS makes sure your customers get immediate response and attract your goods or services. Saudi Bulk SMS have been serving the indigenous of Saudi Arabia for a while now. Visit our website to know more about us and take our service to enable a flawless messaging service.
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salman243-blog · 5 years ago
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SMS Gateway enables a business to flourish with wings. In the world of Computer & Technology, this strategy enables a computer to send & receive SMS text messages to & from an SMS capable device globally. 
Traditionally this strategy involved pieces of hardware with SIM cards and the gateways were connected to mobile phone networks to send the text messages.
But these days, the gateway is connected to Telco networks to send text messages that expose directly to multiple networks. 
Different protocols are used for operating these services, like Short Message Peer to Peer (SMPP).
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When the gateway is to be used for bulk customers simultaneously, the technique is used as a Bulk SMS Gateway. It is a simple & powerful weapon to market the brand around the world.
This strategy proves to be a multichannel platform for successful business communication. The brand can connect its customers anywhere in the world with Bulk Gate. Saudi Bulk SMS lets the brand discover the power of SMS marketing in their business by improving sales & customer happiness.
Many small & medium-sized companies are using Bulk SMS Gateway to communicate with their clients within the domestic boundaries & globally. 
The strategy is used to update the existing customers & to frame newer ones by initiating their minds with the benefits of their products. This automatically leads to an increase in sales & addition to the number of customers. 
The providers of this strategy assist with easiest integration & performance with respect to end to end payments, Global card savings, and dashboards with security. These are SMS Gateway Service Providers which gives dedicated support & hassle-free transactions via Cards, Net banking, Wallets, EMI, etc.  
In the global world, the entrepreneurs with scarce time do need the self-efficient tool to be operated in order to have a competitive edge over the competitors & balance in the industry. The SMS service helps to remind the customers with important & related information. 
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The providers help in taking their services with ease & comfort at reasonable prices to ensure smooth functioning of business. Various features are also provided by the Companies to send the messages to clients like sending messages to groups or individuals, on specific dates & scheduled time, in different languages, personalizing the messages, uploading the existing lists & checking delivery reports, etc.
The strategy is used in many sectors today so as to expand the business globally with successful stories to be published.
The Education sector uses this facility to inform their on-going courses to the aspiring students. 
The clothing & attire sector uses this facility to inform their clients about special discounts, new arrivals, etc.
The Food & Dining sector are relishing these schemes by inviting their customers on food-on discounts & new dishes.
The Business Entrepreneurs are fascinating their clients globally as well with the new stock of products along with existing data.
We can conclude SMS Gateway opens the door for everyone for new business opportunities with new adaptations.
One of the leading SMS gateway services providers in Saudi Arabia is Saudi bulk SMS. We have been helping the SMEs and The large industries as well to establish their name in the competitive market. Saudi Bulk SMS gateway Provides multiple features to send seamless messages to the customers for SMS marketing anywhere in Saudi Arabia.
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saraali243 · 5 years ago
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SMPP connectivity refers to short messages peer-to-peer. It is preferred by the entities for personalized market. The prime aspect of SMPP connections is to connect audiences from one country to another. Our innovative techie ideas of SMS lead the marketing campaigns to make it effective and personalized. Saudi bulk SMS has gained a massive trust of thousands of client in a very short span of time.
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abdulrehman829-blog · 5 years ago
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Saudi Bulk SMS provides you the best SMPP connectivity service.
SMPP stands for short messages peer to peer it helps you connect to your stakeholders form one location to anywhere in the country through SMPP server. SMPP connectivity helps you personalize your communication. It helps you send bulk verified and personalized SMS to your client to anywhere from SAUDI. Get the best SMPP service through SAUDI BULK SMS and connect to your stakeholders to anywhere away from Saudi.
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powersmpp · 5 years ago
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High availability vs Load balancing vs redundancy in messaging application SMPP
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This article written based on our  experience on real world in messaging domain. Though the writing may not be very impressive, but we can assure you that a complete reading  will give you enough information on how to Scale with Speed.
I often get requests from our clients for high availability of their application. While requesting for high availability most of the time people assume that it will also act as load balancer and scale their application. But it is not true. Load balancer is actually a prerequisite to implement high availability. Before I discuss further on load balancer, let me briefly tell you that high availability precisely means running your application from multiple geo-location which can be within a country or can be in two different continents. Choosing the ideal scenario depends on your customer base. If you are catering for only domestic audience then its better to host your services within the same country to avoid any undue latency.
Coming to redundancy, the scope is very wide. Degree of redundancy is relative and varies man to man. An organisation my feel that having their application running from two different geo-location is redundant, whereas at the same time another organization may like to put some more servers in different continents to make their application even more redundant for global audience. Some may be happy with a single load balancer whereas at the same time, some may think of adding multiple load balancer to achieve a near zero downtime. In short redundancy is a relative choice and should be decided based on criticality and affordability.
Load balancer is usually configured to distribute traffic based on round robin algorithm to all the healthy and connected nodes. It also does a health check at regular intervals to keep a track of healthy nodes. For pure TCP traffic such as SMPP, you need a TCP based load balancer and for web servers you can use Nginx as load balancer.
Challenges: The biggest challenge of setting up high availability application are regular updates. Any new update needs to be pushed to all the locations. If you are using a docker container, there are tools available to make your life easier. For RESTful API updates are straight forward, but in the case of large web application, it is highly recommended to use CDN for all the assets, to make the updates smoother.
Now that your application is fully redundant, its time to discuss about other components such as caching Db, SQL databases, any other service running important job, file system (logs), upstream connectivity etc. Can we make everything redundant? Answer is yes with some riders. Lets go one by one.
Database: Enough work has been done by Opensource community to make major databases highly scalable. For SQL database, sharding(horizontal scaling) should be treated as a buzzword and should be adopted as a last resort especially when you have exhausted all the options to increase your write. A quick suggestion is to use SSD drives to increase your write performance. The moment you decide to scale horizontally, its day zero for you and entire application may require an architectural change. So my humble suggestion is to scale horizontally as long as possible.
Humble suggestions on designing Database Architecture :
One: Never limit yourself running single instance to save some cost. From day one, you must opt for a replication server sitting at different geo-location. At initial stage we try to keep application and Db on same machine to save some cost. But, what happens if you are attacked with a ransomware, when you are just getting started? Your replication server will come to your rescue. There will be some downtime, but it will save you from going into depression. So thumb rule is to use a replication server from day one of your business. Important Note: RAID and replication is not same. RAID can safeguard you from physical damage of disk but not from ransomware.
Two: Try to keep your Db server on a different machine for better performance and added security.
Three: When you reach the write bottleneck (IOPS), try to use one of your replication machines as  read node. Even if it fails to handle the desired load of traffic, do not waste your time in adding a new machine to your cluster. If you have more than two machines and make one of them as a proxy. (Details on setting up of Proxy is out of the scope of this blog, but it’s not that complicated if you know how to do it.
Final Say: Scaling your DB is a decision rather than know how. Go for vertical scaling followed by cluster. Sharding should be avoided.
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