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Singapore Tourism Accelerator for Startups with Solutions to future-proof the Travel and Tourism industry

The Singapore Tourism Accelerator (STA) is a highly-selective, equity-free 6-month programme for the world’s most promising technology startups or pre-scaleups that can power the travel and tourism industry. The STA is organised by the Singapore Tourism Board (STB) and its appointed corporate innovation partner, Found8.

We are looking for the very best in innovation and are particularly interested in companies that are developing solutions to future-proof the travel and tourism industry and help tourism companies thrive in the new normal brought about by COVID-19. Whether you already have some traction in the industry, or are looking to apply your solution to the industry for the first time, we want to hear from you.

The 12 selected companies will gain unparalleled access to work with some of Asia’s and the world’s most important industry players. They will undergo a three-month intensive accelerator programme identifying a potential pilot project and scope, followed by three months of pilot implementation with selected industry partners for the top 10 companies. The accelerator entails an intensive programme to learn critical market entry skills, pilot design and implementation skills, building a company and culture that scales and fundraising strategies via workshops, 1:1 mentoring, peer learning, expert feedback, networking sessions with founders and investors, and industry events. The 6-month programme will end with a Demo Day with industry partners and investors.

During pilot implementation, the top 10 companies will receive funding support of up to 70% of qualifying costs, up to SGD25,000 (USD 17,908) per company to testbed their solutions.

All companies will receive a monthly stipend of SGD2,000 (USD 1,432) per company for the duration of their physical participation* in the programme, as well as assistance with temporary relocation (co-living and entrepreneurs' visa) to Singapore.

Who Should Apply TARGET SECTORS: Travel and tourism are broad industries powered by a wide array of solutions. We are looking for promising startups and pre-scaleups that can drive one or more of the following objectives:

●    Attract quality tourists to Singapore

●    Future-proof travel and tourism businesses in Singapore for the new normal brought about by COVID-19

●    Generate productivity gains and cost savings for tourism businesses

●    Increase revenue for tourism businesses / visitors’ spending

●    Deepen insights on visitors

●    Create seamless and personalized visitor experiences for tourism businesses to improve their guests' experiences

VERTICAL EXAMPLES: Contactless solutions, social distancing and crowd management technology, sanitation and hygiene innovations, virtual MICE, data analytics, Natural Linguistic Programming – multi-language translation/chat bot, cognitive technologies – biometric recognition/wayfinding, cloud computing/business analytics, marketing tech and CRM, hospitality robotics/automation, multi-platform UI/UX, VR/AR applications, etc.

TARGET STAGE: Both startups and scaleups are encouraged to apply, though those companies with some customer traction and monthly recurring revenues are preferred. The first three months will focus on developing a product-market fit - either for a new solution or for an innovative solution with existing market validation to be tailored and scaled within Singapore. All companies must have a minimum viable product (MVP) to be eligible to apply.

Pilot with Industry Leaders The top 10 companies selected to advance to Phase Two of the programme will work closely with industry partners to design, launch, and measure the success of actual pilot projects.

Application Deadline: July 30, 2020

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