#SekereNewsReview

[sekerenews]

Ad Review: Stay Fresh Ad By Delta Soap

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and our guests will be sharing their opinions on Delta Soap's latest Ad, the Stay Fresh Ad. https://soundcloud.com/user-243775710/stay-fresh-podcast-edited   Christiana: Welcome to Sekere News Podcast. My name is Christiana and I'm your host for today. The guest with me here today are Semira a Content developer at a Communications firm, Tolu a customer service officer at a media firm. Christiana: Today we are going to be reviewing the Stay Fresh ad from Delta soap. The ad was launched during the Big Brother Niaja Double Wahala reunion show that happened very recently. Christiana: The as was actually called a music video and the ad had a very catchy song or should I say a jingle. It featured old and new Big Brother naija stars and other celebrities like Busola, Tobi, Cece and Denola Grey starred in the ad. Christiana: If you haven't watched the ad, please visit Sekere News, type in Stay Fresh ad by Delta to watch it. So let's hear from our guests to find out what you they think about the ad…Tolu Tolu:  Thanks for having me on your show Christiana. Christiana: You are welcome Tolu: Okay… of course the Ad had its pros and cons but I will start with the pros. Tolu: First…the song is quite catchy and easy to recall beautiful, dancy, vibey… the theme song is like a jingle. So it helps when listening over the radio. Tolu: I also suspect it's an ad thats is going to be fused into Big Brother’s campaign… the exposure would be massive then for the cons… Tolu: I think the product was only shown at the very end of the one-minute video if there was a chance I watched it for just 15 seconds. I would probably have missed out on the product. Tolu: Yes…It was all youthful and fun, but it would have been better if they held the product and would have been in our faces. Tolu: Product and branding is very important, which I feel is lacking in the video. Tolu: Yes… its fun to look at and to listen to but there was little or no call to action. It might be old-fashioned but would have been better if someone was using the products in video. Tolu:  How they will infuse it creatively is left to them. The message is not too clear. If I use Delta am I going to be jumping and dancing around…You wouldn't know they are advertising a soap if you don't watch it to the very end. Tolu:  So I think it can be better but that's my take on the advertisement of Delta soap. Christiana: Thank you Semira. Semira: Thank you for having me on the show. So I'll be honest. I absolutely love ad… Tolu mentioned that there wasn't a lot of like branding and then you know, the soap was only shown at the end. Semira: But still I think it is very catchy. I'm singing the song and I'm like… okay…maybe I should actually buy the soap because it's just so amazing and then okay… Semira: And so my only problem with the ad would be… I feel like Delta soap, they actually need to do a rebrand because I don't like the packaging of the soap at all. Semira:  When I see it…I feel like it's not a very high-end product and then for you to spend so much on an ad with so many celebrity endorsements. I think I feel like that would be the ideal time to do a brand relaunch and a lot of people would have been like…okay… maybe there's more to the soap…but aside from that I really liked… Semira: Like Tolu mentioned, you don’t really know what the messaging is about. Is that when you use the soap you start to dance… for me…. Throughout the whole ad what I could see that was consistent… Was that everyone that was in the ad had really clear skin and they were really glowing…and I was like…okay… this soap is doing something here. Semira: So yes, I'm telling you from the ad. I feel like I should actually buy the soap, right? So yes, I feel like yeah, what's a really good ad and song is absolutely catchy and I couldn't stop…every time I see the ad, I just can't stop watching and I keep smiling to myself like because this is a really good ad. Semira: Yes, you mentioned that you know, that maybe there should have been someone using the soap but it's necessarily because I feel like you don't always have to spell out your message and what you're trying to sell. It is more about capturing the target audience attention and then, you know at the end you can see this is why you're actually watching this full episode to get the product at the end…so for me, I feel like it was good all in all…any objections… I feel like they need a rebrand for their product because the product packaging isn't that great. Christiana:  Okay, I really like the ad…for me…I thought it was very bright, colourful youthful, fresh and vibrant. Christiana: That's what I thought about the ad…the song was very catchy, it sounded like a regular song that you will hear anywhere at any time and something you can probably dance to if you are alone. Christiana: I liked the messaging and as Tolu said messaging wasn’t very clear but I liked the way they portrayed the message, they infused it into the song. They’ll say ermm…They were like ermmm… Semira: *Sings* Delta-a- Delta-a Christiana: Yes Delta-a…. I liked the messaging the way the infused it, how you feel fly, you feel fresh, to stay fresh everyday… so it wasn’t clear using the video but from  singing the song because the song is very catchy…so  if I'm singing this song now, I remember… so the brand recall from the song alone was actually very good. Christiana:  Then I liked that the products are… actually unlike Tolu…. I really like the fact that the product was not in your face, so it doesn't seem like I'm watching an ad… it seems like maybe I'm watching a music video.., they put a music video… That's how they describe it. So it’s like I was watching a regular music video. Christiana: So I like the fact that the product actually came at the end and I agree with Semira that they may need a rebrand. Christiana: Because when we think about the ad and Delta’s brand image, they don't go hand in hand. They should actually do that. So what else… Christiana: I like that wasn't I wasn't forced to see the product like I had already said so it was very good… the endorsements were very good…the people who did picked… they had very clear skin… so for calling to action… It wasn't like oh!...go and buy Delta today but from the faces and people who you see…you are already convinced… Denola Grey was really sparkly in that. Christiana: So it was good… It was a very good ad… if I should rate it. I think I'll give it a seven and a half over 10…Tolu... Tolu: I’ll give it a 6.5 over 10 Christiana: Semira. Semira: All right, so I’ll give it an 8 because it is almost making want to buy the product…so… yes, it was a good ad. Christiana: Wow! Alright…if agree our review…please… or if you don't agree, if you have any comments, anything to say about it? Please leave a comment below the comment section. Christiana: Thank you so Semira, Thank you Tolu for coming in and thank you to our listeners for listening to our review. Thank you. Read the full article

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Ad Review: Stay Fresh Ad By Delta Soap

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and our guests will be sharing their opinions on Delta Soap's latest Ad, the Stay Fresh Ad. https://soundcloud.com/user-243775710/stay-fresh-podcast-edited   Christiana: Welcome to Sekere News Podcast. My name is Christiana and I'm your host for today. The guest with me here today are Semira a Content developer at a Communications firm, Tolu a customer service officer at a media firm. Christiana: Today we are going to be reviewing the Stay Fresh ad from Delta soap. The ad was launched during the Big Brother Niaja Double Wahala reunion show that happened very recently. Christiana: The as was actually called a music video and the ad had a very catchy song or should I say a jingle. It featured old and new Big Brother naija stars and other celebrities like Busola, Tobi, Cece and Denola Grey starred in the ad. Christiana: If you haven't watched the ad, please visit Sekere News, type in Stay Fresh ad by Delta to watch it. So let's hear from our guests to find out what you they think about the ad…Tolu Tolu:  Thanks for having me on your show Christiana. Christiana: You are welcome Tolu: Okay… of course the Ad had its pros and cons but I will start with the pros. Tolu: First…the song is quite catchy and easy to recall beautiful, dancy, vibey… the theme song is like a jingle. So it helps when listening over the radio. Tolu: I also suspect it's an ad thats is going to be fused into Big Brother’s campaign… the exposure would be massive then for the cons… Tolu: I think the product was only shown at the very end of the one-minute video if there was a chance I watched it for just 15 seconds. I would probably have missed out on the product. Tolu: Yes…It was all youthful and fun, but it would have been better if they held the product and would have been in our faces. Tolu: Product and branding is very important, which I feel is lacking in the video. Tolu: Yes… its fun to look at and to listen to but there was little or no call to action. It might be old-fashioned but would have been better if someone was using the products in video. Tolu:  How they will infuse it creatively is left to them. The message is not too clear. If I use Delta am I going to be jumping and dancing around…You wouldn't know they are advertising a soap if you don't watch it to the very end. Tolu:  So I think it can be better but that's my take on the advertisement of Delta soap. Christiana: Thank you Semira. Semira: Thank you for having me on the show. So I'll be honest. I absolutely love ad… Tolu mentioned that there wasn't a lot of like branding and then you know, the soap was only shown at the end. Semira: But still I think it is very catchy. I'm singing the song and I'm like… okay…maybe I should actually buy the soap because it's just so amazing and then okay… Semira: And so my only problem with the ad would be… I feel like Delta soap, they actually need to do a rebrand because I don't like the packaging of the soap at all. Semira:  When I see it…I feel like it's not a very high-end product and then for you to spend so much on an ad with so many celebrity endorsements. I think I feel like that would be the ideal time to do a brand relaunch and a lot of people would have been like…okay… maybe there's more to the soap…but aside from that I really liked… Semira: Like Tolu mentioned, you don’t really know what the messaging is about. Is that when you use the soap you start to dance… for me…. Throughout the whole ad what I could see that was consistent… Was that everyone that was in the ad had really clear skin and they were really glowing…and I was like…okay… this soap is doing something here. Semira: So yes, I'm telling you from the ad. I feel like I should actually buy the soap, right? So yes, I feel like yeah, what's a really good ad and song is absolutely catchy and I couldn't stop…every time I see the ad, I just can't stop watching and I keep smiling to myself like because this is a really good ad. Semira: Yes, you mentioned that you know, that maybe there should have been someone using the soap but it's necessarily because I feel like you don't always have to spell out your message and what you're trying to sell. It is more about capturing the target audience attention and then, you know at the end you can see this is why you're actually watching this full episode to get the product at the end…so for me, I feel like it was good all in all…any objections… I feel like they need a rebrand for their product because the product packaging isn't that great. Christiana:  Okay, I really like the ad…for me…I thought it was very bright, colourful youthful, fresh and vibrant. Christiana: That's what I thought about the ad…the song was very catchy, it sounded like a regular song that you will hear anywhere at any time and something you can probably dance to if you are alone. Christiana: I liked the messaging and as Tolu said messaging wasn’t very clear but I liked the way they portrayed the message, they infused it into the song. They’ll say ermm…They were like ermmm… Semira: *Sings* Delta-a- Delta-a Christiana: Yes Delta-a…. I liked the messaging the way the infused it, how you feel fly, you feel fresh, to stay fresh everyday… so it wasn’t clear using the video but from  singing the song because the song is very catchy…so  if I'm singing this song now, I remember… so the brand recall from the song alone was actually very good. Christiana:  Then I liked that the products are… actually unlike Tolu…. I really like the fact that the product was not in your face, so it doesn't seem like I'm watching an ad… it seems like maybe I'm watching a music video.., they put a music video… That's how they describe it. So it’s like I was watching a regular music video. Christiana: So I like the fact that the product actually came at the end and I agree with Semira that they may need a rebrand. Christiana: Because when we think about the ad and Delta’s brand image, they don't go hand in hand. They should actually do that. So what else… Christiana: I like that wasn't I wasn't forced to see the product like I had already said so it was very good… the endorsements were very good…the people who did picked… they had very clear skin… so for calling to action… It wasn't like oh!...go and buy Delta today but from the faces and people who you see…you are already convinced… Denola Grey was really sparkly in that. Christiana: So it was good… It was a very good ad… if I should rate it. I think I'll give it a seven and a half over 10…Tolu... Tolu: I’ll give it a 6.5 over 10 Christiana: Semira. Semira: All right, so I’ll give it an 8 because it is almost making want to buy the product…so… yes, it was a good ad. Christiana: Wow! Alright…if agree our review…please… or if you don't agree, if you have any comments, anything to say about it? Please leave a comment below the comment section. Christiana: Thank you so Semira, Thank you Tolu for coming in and thank you to our listeners for listening to our review. Thank you. Read the full article

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Access Bank's New Brand Identity

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and our guests will be sharing their opinions on the Access Bank's New Brand Identity. https://soundcloud.com/user-243775710/access-banks-new-brand-identity Christiana: Hello, welcome to Sekere News. My name is Christina and I'll be your host today. Christiana:  My guests today are Imoh, he is the head of communications at a media firm. Frank a brand marketing consultant, Semira content developer at a Communications firm Christiana: Today, we'll be talking about Access Bank’s rebrand. The Rebrand comes after Access Bank took over Diamond Bank and the two banks merged. Christiana: Access bank recently unveiled the post-merger brand identity. As part of the post-merger brand identity, they unveiled the logo. Christiana: The logo fuses Access Banks colours, which are orange and blue with Diamond Banks green and diamond-shaped symbol. Christiana: In the new logo, the Diamond Bank symbol is orange and is maze-like. If you haven't seen the logo, go to Sekere, type in Access Banks new logo to view it. Christiana: So let's hear from our guests to find out what they think about the post-merger brand identity and logo… Frank. Frank: All right…Thank you…First of all, I like to say that both banks have been very very careful with their rebranding. Frank: I remember when Access bank acquired Intercontinental Bank, they also changed their identity, which is very very, you know, not too distinctive from what it was before. Frank: So what a lot of brands do when they try to Rebrand is that they try to do a whole lot of different typefaces and different icons. And so you begin to look for the former brand identity and consumers a bit confused as to what changed and all of that. Frank: So they've done that very well…also Diamond Bank as well.. when they moved from the initial brand identity, which was great. And then they infused new colours. I think they had red, lemon, blue and orange that was very good too and they introduced new products, with the campaign "you need another bank" with Bovi and all of that Frank: So both banks have carefully at one point or the other you done some very good rebranding which you know helped them to be stronger and what they are today. Frank: And talking about the merger right now, whichever agency worked on the merger. I think they did a very fantastic job. Frank: First of all, I could see both banks in the new identity. I could see…the initial icon Diamond Bank had was now stripped with those arrows that Access Bank had. Those arrows I told you moving forward I could see them. Frank: And basically we also had both banks exhibiting both colours, you know… in the overall identity. Frank: So I think it's a very fantastic job. The bottom line is that when a bigger brand or when one bank tries to buy or merger with a seemingly smaller Bank, you will expect that. It should be cannibalized and you wouldn't find it a bank in new identity. Frank: But this wasn't the case I could see Access bank and I could see Diamond Bank in the new identity both ways. Frank: So I think it was very good one. I'm talking about the brand value propositions. You can see that Access bank was a very very Innovative Bank while Diamond Bank was vibrant and dynamic. Frank: So both banks, I think coming together…both in terms of value proposition, in terms of brand personality, in terms of whether they are going to survive the next couple of years. I'm not you know bothered about that… I am very very confident that this new partnership and association is going to deliver for Nigerians and their customers, whatever value they enjoyed in the past and even more. Frank: So I mean, this is my two kobo thought Christiana: All right. Thank you very much… Imoh Imoh: All right. Thank you… For the transition of the brand. I think he did a very good job in the sense that throughout… from the first announcement to the final day they unveiled the logo. Their key customers all the customers they had, there was no panic. Imoh: You know how banks are with transitions and all…Customers panic and they want to withdraw their money and all. Imoh: But the way it was portrayed… they sold it…very good storytelling… right from when they announced it to the partnership, the Access Bank marathon. Imoh:  Their storytelling was very key and it was portrayed more of a merger than a takeover and they tried to infuse both elements into… of both brands…into the new logo Imoh: Personally….I feel with redesigns for brands and companies should not be…should not deviate too much from the initial concept that they had. Imoh: It should be more of a refinement and maintaining the brand essence, so the transition can be seamless... So I see it as the Bold move and I wish them all the best in their endeavours. Christiana: All right. Thank you… Semira. Semira: Thank you for having me on the show. I think my opinion… the merger between the Access Bank and Diamond Bank was very interesting actually because mergers can be very… like Imoh said can be like a takeover and then you find the smaller brand or the brand that’s being taken over superimposed into the new bank kind of watered down. Semira:  But for Access Bank what they've done here is they've kept the brand identity. They found a way to make it work the brand identity of Diamond bank and the current brand identity of Access bank Semira: They have found a way to make it work and then create a brand that you know is still relatable to the customer whether you're a Diamond Bank customer and Access bank customer. You kind of feel like you're being included in the whole merger. I kind of feel like okay. This is the brand you can trust that you can work with. Semira: So I feel like it was a very great branding tactic on the path of Access bank and I feel like this is going to be lead to a stronger brand obviously for the two Banks… now one back of obviously. Semira: And so for that I feel like it was a good decision and then the branding elements used…the over branding strategy was very good and very very effective. So yes, I think it was a good move for them. Christiana: All right. Thank you. Frank:  One more thing please… just before we round up and I think this was a point we try to make the last time we talked about this… about when a particular brand just woke up one morning and change their whole logo and name and every that. Frank: So the brands in Nigeria should learn that the Nigerian market is peculiar. Well, I mean, we don't like unpleasant surprises. We're very very Petty. So if you should make a very very significant brand change, you should at the very very early stage start to prepare the minds of your customers that have been loyal to you. Frank: You should put their minds ahead of time. You should be…they should be ready to know what they are expecting Frank: Especially when it has to do with money… people are very very careful with their money…Its their life savings. So I think I mean their communication was right in this regard. Christiana: Yes it was very good, as you said you can see the two Banks just looking at it. So customers will still trust the bank, If you are a Diamond bank customer…you know… I can trust the bank… if it's Access bank… you still feel close to it. Christiana: So I think it was a good job for them. And as everyone has said it was… the brand communication…It looks like a stronger bank together now and you didn’t see… when the news first broke, it seemed like Access bank was taking over Diamond Bank. Christiana: But they've been able to be retell the story and based on the story it seems more like a merger. Christiana: They keep using the word merger…I don't say hostile takeover or when they bought the bank. So it's was very good job by Access bank. Christiana:  So does anyone have anything to add? Imoh: Well for the implementation, I think they also scored high in it… because if you go around town, you can’t tell which bank is which…From the implementation of their logo, to how they applied the colours and all their elements…Yeah…Kudos to them Christiana: Yes. All right, so thank you very much for coming in today to share your thoughts and insights. Christiana: And I want to thank the viewers for also listening. If you have any more thoughts, opinions or insights to share about the rebranding. Please leave a comment below. Thank you. Read the full article

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Chicken Republic Business Review

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and their guest will for the first time ever be doing a business review. They will be sharing their opinions on the Nigerian fast food franchise Chicken Republic. https://soundcloud.com/user-243775710/chicken-repblic-business-review   Christiana: Hello, welcome to Sekere News podcast. My name is Christiana and I'll be your host for today. My guests today are Semira, Imoh, Tolu and Ik and today is our first ever Business Review. Christiana: We'll be reviewing the franchise Chicken Republic. I will talk about Chicken Republic as a brand and also talk about the quality of their products and Brands position in the market when, you compare it to is competitors. So let's start off with Chicken Republic as a brand. Christiana: Imoh, what do you think about Chicken Republic as a brand? Imoh: Well, I feel they have dominated the market and one thing I like about them is how they have set out franchise in different areas, and they are easily accessible. So they are all there in your face and you can't miss them. Imoh: They have set their brand mark and they have become a household name that everyone wants to partake in.. Yeah…thank you Christiana: Thank you… Semira what do you think about Chicken Republic as a brand. Semira: Hi, thanks for having me on the show. I particularly like the brand identity of Chicken Republic. I think it's very modern, very very interested, very striking and I also like how they have set out all the stores. Semira: It has this distinct Chicken Republic identity. So wherever… whether it's on the island or on the mainland…wherever it is… you will always see a Chicken Republic store and then you know that this is the signature Chicken Republic brand identity, brand design…basically…so I particularly like their brand identity and I also like that their our menu is very true…they have been very true to their style from the onset. Semira: So whether is there meat pie or chicken pie, nothing has really deviated from their taste or all their menu selection so you don't start seeing things like maybe fish and sauce or something like that… You just see what they have been through to right from the onset? So yes, I personally like that about the brand. Christiana:  All right. Tolu, what you think about the brand. Tolu:  Yeah, I think… Thanks for having me on the show Christiana. Christiana: You are welcome Tolu: So I think Chicken Republic has done well for themselves so far. I think they've carved a niche for themselves and I think they are doing great… although I am of the opinion that…I'm not a great fan of their food. I love their snacks, but their food, I think they can improve on that. But as a brand, their identity and in the marketplace…I think they are doing great. So… Christiana: All right IK IK: Thank you for having me around Christiana IK: I think I'm Chicken Republic is quite a conspicuous brand in the KSR segments of fast food in Nigeria. Not only just being very conspicuous, they are quite aggressive with their marketing strategy such that… I mean unlike any other brand with the 500 fuel… I think it is refuel Tolu: Yeah..refuel IK: I mean, it's very affordable for quite a number of people with easy to just pick up and on the go… which is actually very good for growing their brand and I think some other brands have picked out from this thing and then yes… they're working on it. IK: Basically yeah… that’s all I have for them now but along the show…Yes…I mean… Semira: So for me, I also like that IK mentioned the refuel meal and they also have something like the refuel max. I think… An 800 naira full course meal… not a full cost meal but you get all your necessary nutrients and then you get a drink. Tolu: Yes your get value for your money Imoh: Very pocket-friendly Semira: Yes, very pocket-friendly and I think other brands have tried to copy that model but they haven't quite got it yet. You can go to any Chicken Republic outlet and say you want that meal and they tell you they are out of it. It is always there at any time of the day. Imoh: I have actually experienced one when they ran out of it. Semira: Where is that? Imoh: That was at Maryland mall. Semira: I am sure they were done for the day Tolu: I have actually experienced it before along Ago Palace way. Imoh: It was actually around Midday. Semira: I am sure that was like after rush hour. IK: I think it is good for their business if you run out of stock… considering Tolu: I think they are doing really great. Imoh: People actually go in for it. Tolu: It is affordable to the lay man. Semira: What is interesting is that they don’t deliver the meal to you even if you are going to pay an extra cost. I actually find it very annoying when they tell you have to order a certain amount before they can have your food delivered even though you're still going to pay for a delivery fee. So what does it matter what I have to order it? If I am still going to pay for the delivery. That is my only problem with your Chicken Republic and that. Christiana:  But I think that's the every like fast food. Semira: But why is that? I'm not still paying for the delivery. Tolu: Value for the delivery? Christiana: Maybe they just want to… I don't know. I don't understand that. Semira: I don't understand it Imoh: If you are paying for the delivery it doesn’t matter what she is ordering. Christiana: What she is ordering if she is paying for it. Tolu:  Yeah, I think you're right. Christiana:  So that doesn't make sense so… Tolu: But I think did not want through the stress of that for just probably 300 or 500 naira Semira: But I am still paying for delivery. Tolu: That’s it….So it's not about the money to them in the long run though the money Matters. IK: But think for every business regardless of…It’s the money coming in Tolu: Yes it’s the money… how would I put it…let’s think about it.. It is not only Chicken Republic this is applicable to… if you go online and to place an order…you see a minimum of 1. 2, a minimum of 1. 5. Semira: I think most… because Dominos you don’t even pay for delivery…Right? Do you pay for delivery? Tolu: No Semira: You don’t pay for delivery whatever you are asking for. Christiana: I think you do… Semira: No you don’t pay for delivery, So I think it's just the way the business model is. I don't know if it's because it's being… I mean they are franchises... Is Domino’s a franchise as well? Christiana: Yes it is Imoh: Yes it is Semira: Yes it is… So I wonder why? Tolu: So it is not just Chicken Republic…if you are to go on Jumia Foods, most of the restaurants there…they do the same thing. Semira: Which I think is very bad… if you are going to charge me for delivery for something… let me ask for whatever I need to ask for, even if it is a bottle of water. Imoh: It all depends on what you are selling. If what you are selling doesn’t amount to that except they add a lot of products to it.  You will still have to sell it and charge them for delivery. Tolu: Oh! Well… I guess… in the course of this we will find out Christiana: I think this is something they should definitely work on. Tolu: Yes, they need to Christiana: All right, so I think you guys have said everything when it comes to the brand. It's not high-end and it appeals to everybody… if you're rich you can go Chicken Republic, you can afford the food. If you're not so…if you are in the middle class…. You can also afford Chicken Republic. I love the ambience every single place you go to unlike…. Mr. Biggss where you have different…Maybe go to one…Tasty Fried Chicken and you see how its… someplace you will like and you go to another place and…its off Tolu: I will have to cut you off there… You made a statement saying if you're rich you can afford the food. If I am rich I don't think I would want to Chicken Republic's food sometimes because for them I think is more about quantity than quality because I would rather I think I preferred there…. Tolu:  I don't know how long you've been having Chicken Republic but when this refuel max came. I think the quality reduced when it comes to the food. So I think if I'm rich I'll rather go elsewhere than get 500 or 850 food. Semira: But if you are on the go… Tolu: Exactly I thank that’s their pain point what they decide to work on is for those on the go,  affordability for people who can't…Bike man, market women whatever, store owners, but I don't think their target market is for the rich. Imoh: I actually don’t like their fried rice. Tolu: Their food I won’t say is great… Christiana: Alright…so you guys have already moved to the quality of their products. So like Tolu is saying she… Semira: I think they have their off and on days…some days especially when it's fresh out of the stoves. It is nice to eat… and maybe on a Monday when they’ve rested….Actually, they don’t rest…. But sometimes they are actually like…this is the Meal! Especially when you have gone a long day and you are starved. When you eat the food you are like this is value for my money. So, yes, they have their on and off days, especially in some locations. But… IK: On and Off days Tolu: Which shouldn’t be for business. Semira: I know ….obviously IK: Then again…it is mostly off... because the truth is that…if you had somewhere to eat for that amount you would not take it. Semira: I won’t say it's not … IK: I am sorry to say, their fried rice is not fried rice now, it's just coloured rice Tolu: Even the Jollof Semira: I think fried rice is generally coloured rice IK: It is just coloured rice Semira: Well… for me… Jollof rice is fine even their spaghetti is actually fine too Imoh: Where have I has nice fried rice? IK: But then again if… Semira: It's 500 naira how do you want it to be garnished with… Tolu: That’s why I said what was their purpose of doing this… it is to reach out to the masses. That’s why I said its quantity for them, not quality. When they started it… Semira: But the chicken is really…it is a nice size Tolu: I am not talking about the chicken, I am talking about the rice Semira: So I guess they are making up for the rice by giving you a nice size of crunchy chicken. Tolu: No I don’t want size I need quality. Christiana: But I think, apart from rice… their chickwizz sandwich isn’t actually bad. Tolu: Their chickwizz is amazing. Semira: Their spaghetti is really good for the 500 naira meal, so I think you should just target the spaghetti. Tolu: The chickwizz is amazing I must say. Christiana: The low end… the packages is what is not so good.. maybe the rice… the 500 naira but when you go to their chickwizz, their burgers… you can eat those things. Tolu: That’s why I said that their snacks are amazing Christiana: Their products are just somewhere… Tolu: I rather pay 1500 to have a proper fine meal..quality Semira: But you can do 3 of that. Tolu: I rather not…For me it is about quality. Semira: I rather do 3 of that. Christiana: Okay, so I'm going to move to Chicken Republic as opposed to its competitors… Semira, Tolu, Imoh, IK. Semira: So TFC fried rice is very good… it is not coloured rice, jollof rice I don’t really like it that much. I feel like… Tolu: Their Ajoke rice…everything about TFC is so good… trust me it is amazeballs!!! Its nice. Semira: I don’t know about their Jollof rice, I am actually always running from their jollof rice. Tolu: It is nice Christiana: It is just there Tolu: I would take it over their Jollof rice Semira: Jollof rice is very dicey, one day good, one day bad… so I feel if it is not eating at a party, I don’t expect all these eateries to actually get it right. So for me, I would actually go to Chicken Republic for jollof rice over TFC's jollof rice… in my honest opinion. Semira: Then the varieties of chicken and Chicken Republic… they only give you the spicy one and the crunchy one right?. No barbecue. Christiana: They don't have barbecue. Semira: That's very bad. IK: But then again…I mean… looking at it from this angle… I am a vegetarian and they don’t even take care of my needs. That is something they should work on Semira: But it is a Chicken Republic…go to Vegetarian Republic IK: Regardless… it should cut across Semira: I truly doubt it IK: And not just flesh eaters… I mean… Semira: Hello… It's Chicken Republic what do you expect? Christiana: Most of the fast foods in Nigeria cater… none of them cater to vegetarians Semira: I mean you could do the salads Imoh: Maybe they can reconsider, prepare Tofu for them.. Semira: Hello… Go to Tofu Republic don’t go to Chicken Republic Imoh: or put in chicken nuggets Semira: Chicken nuggets won’t still be eaten by the vegetarians Imoh: You can take chicken nuggets right? IK: No Semira: That’s right, you can’t even take eggs, so why are you even going to Chicken Republic… or go to buy vegetarian spring rolls on the roadside Christiana: Or cook your food. Imoh: Or just stay in your house and eat fruits. Tolu: Exactly…like I said their target is not for vegetarians, not quality … it is for quantity and for the masses. Semira: The chicken is quality Christiana: Okay… Imoh… Do you have anything to say about their food when compared to competitors? Imoh: No Christiana: Okay so… Christiana: Okay, so if I have to say anything about competitors I feel when it comes to food definitely TFC beats Chicken Republic hands down but when it comes to accessibility, everywhere you go to you find a Chicken Republic. Semira: Yeah Christiana: TFC not so much Semira: I also like their branding, way better than TFC. Christiana: Sometimes TFC can be a little bit local when you compare it to… Semira: Even their brand identity compared to Chicken Republic…the packaging IK: It's different especially when it comes to the ambience as well Semira: Exactly Semira: Chicken Republic is way better Christiana: Yes... They are consistent… Tolu: I would say that TFC is consistent when it comes to their food…you will go to all the TFC outlets in Lagos and you will find the same taste… reasoning being that TFC has a rally point where the food is cooked at a certain place as ahead and is dispatched all round. But consistency when it comes to… Chicken Republic I really can’t say. I wouldn’t say I am biased about Chicken Republic but that’s my opinion. Like I said, I rather quality over quantity and masses. Christiana: Well I think the only thing TFC has over Chicken Republic is food but apart from that ambience wise, packaging, brand messaging and brand image, Chicken Republic beats it hands down. It's even more affordable. So I feel overall  I think Chicken Republic is a strong brand. What do you guys think? Semira: Yes, I think it is a strong brand too and I feel like they're going to be around for a very long time. Christiana: Yes… Imoh... what do you think about it?   Imoh: I agree with you. They are going to be around for a long time, they have done their homework and they are killing the market. Christiana All right… IK what do you have to say? Final words for Chicken Republic? Semira: More vegetarian food IK: Exactly more vegetarian food. It is quite difficult because I hardly ever eat there but then again you will think they will cater to some of us who don’t eat some of these things. Christiana: You can try their moi moi Tolu and Semira: The moi moi has egg. Imoh: Yes on their moi moi, that’s like the greatest scam ever. Tolu: Greatest scam ever, I mean how much is egg Imoh: Egg is like 30 naira Tolu: I rather you don’t even put egg inside Imoh: Than to give me a slice of … Semira: Maybe they just want it to fit into the package Tolu: I am of the opinion that anything worth doing is worth doing well. If you know you want to go the 5000, the 800, you want to really go affordable… if it’s not convenient.. why? But anyways I think they are strong when it comes to brand identity, being out there for the masses and of course, affordability… people would want to be like… oh! I am hungry and walk into a place… Yes, I would give it to them and I think they will be around for a very long time because of this but asides that quality I am sorry… no no for me Semira: Sorry…one just popped into my head… I think they have free Wi-Fi spots in some of their outlets right and I also want to say that it's a great place for meetings because I would definitely not go to a Mr. Biggs or a Tantalizers or a TFC. It is always a Chicken Republic. Imoh: Is there still Mr. Biggs Semira: Yes Christiana: All right. Thank you guys for coming in…Tolu, Ik, Semira and Imoh…, thank you guys so much for coming in Semira: Thank you for having us Christiana: And if you want us to review any business, please let us know in our comment or you can send us an email or when you visit the blog you can put it down in the comments, or on the social media pages. We will be happy to review the business, and if you agree with our review or disagree, if you have any comments, please leave a comment below. We are very eager to hear from you… Thank you… Read the full article

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US Review

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and their guest will be sharing their opinions on Jordan Peele's US movie. https://soundcloud.com/user-243775710/us-review   Christiana:  Hello, Welcome to Sekere News podcast. My name is Christians and I'll be your host for today. Christiana:  My guest today is Imoh, the Head of Brand Communications at a media firm and a big movie enthusiast. Today we will be reviewing the Us movie by Jordan Pele, he is the writer and director of the critically acclaimed movie Get Out.  The US movie stars Lupita Nyong'o, Winston Duke and Isabel Elisabeth Moss. Christiana: It's about a family of four who was on vacation and by themselves being hunted by their doppelgangers. I don't want to give too much away. But if that's a very very brief summary of the movie. So Imoh, what do you think about the movie? Imoh: So far… I’ll say it was an okay movie… It had a lot of expectation and a lot of hype and praise towards it. Imoh: So the movie started off well and kept everyone edge of their seats… with the way the movie unravelled, it left a little more to be desired. It didn't really hit it hard as a horror movie as we all expected it. It would have gone better as a comedy plot with all that happened within it. Imoh: For me, the best part of the movie was the home invasion were Lupita Nyongo actually brought out her great performance acting both roles and putting up an impeccable performance. The plot twist didn’t really hit hard for me, the movie had a lot of loopholes and unanswered questions. Imoh: Though, they tried a lot to reference and touch on a lot of societal issues and other bunny holes throughout the movie. Imoh: So for me, I would say it was an average movie and nowhere as good as Get Out probably since I expected a lot from it and they didn’t deliver. Christiana: Okay Christiana: First of all, I would like to start with saying I am not a horror fan, I try to stay away from horror movies because I do not like scary movies at all. But because I wanted to try something new… I decided to do the US movie and also I never watch the Get out the movie so I had no prior expectations unlike Imoh going into the movie. Imoh: You should see Get Out It is really nice. Christiana: Okay, so I should definitely put that on my watch list. Christiana: Then for the…. Horror-wise I think it was not scary at all. It was the type of you expect from a horror movie. It wasn’t the type of scary you would expect from a horror movie. Christiana: Horror movies are usually very scary, creepy and give you these types of feelings. I would think the movie was more like a thriller, so if you avoid horror movies you can definitely watch this one because it wasn't that scary. You will not have bad nightmares. You will not have any creepy feelings afterwards. Christiana: What else did I think about the movie? The movie started out really slow for me, unlike Imoh who said it starts out fast. For me, it was kind of slow but It picked up to me when the doppelgangers showed up at the house during the home invasion scene. Christiana: As Imoh said it was very…. the whole scene during thevhome invasion was very thrilling. I would say that storyline was very compelling, engaging,  it was definitely very interesting and entertaining. It was very thrilling. I was very invested in the characters and their doppelgangers. Christiana: I was very curious to find out what happened at the beginning, what would happen in the future and what would happen at that point in time during the whole home invasion and when the doppelganger was attacking them. Christiana: The movie was full of a lot of metaphors and it was more…. Like I said, it wasn't exactly a horror movie, it was more of a social commentary from Jordan Peele and he was trying to talk about the US. Class system. So the movie is full of lot of metaphors that you might probably miss. Christiana: I think you need to watch the movie over and over again to get some of these things that he was trying to talk about and trying to address. Christiana: For me, character wise. I really like the daughter as herself. I think she did a fantastic job as herself and asked the double. Imoh: I prefer the double Christiana: You prefer the double? Imoh: I like her smile. Christiana: Yes she has a very creepy smile. Christiana: Another performance was Lupita Nnyong’os performance as the mother and as the double. She was…her performance was very haunting, very chilling and the little boy also I liked him as the dopple, it was very creepy…. It was a very very creepy performance, he did a very good job. Christiana: if you talk about the issues, I had I think it left… coming out of the movies, I think you have a lot of questions. You be thinking through it…more than it answered some of your questions. If you're coming out of you you're going to be asking so many questions. So if this t happened, why did this happen? You have lot of questions to ask yourself at the end of the movie and they didn’t address a lot of things. Like at the end of movie, you would still be wondering what happened to… I don't give too much away. But what happened to the other doubles…like what’s going to… Imoh: Yeah…how did they all come together? Christiana: How did they all come together, you are going to have a lot of questions that you are going to ask at the end of the movie. So that’s one of the thing I had…but to me it was an okay movie and the twist at the end was… as Imoh said it was a good twist, but the impact wasn't that significance but it was a very interesting twist… so overall i think it was a good movie…it was really good movie but not the best but it was okay if I should rate it…I think I would give it a 7 over 10….Imoh Imoh: For me… You are very nice…I think I will give it a 5… Christiana: Wow Imoh: Yeah a 5, Christiana: A 5 over 10 Imoh: Yes a 5 over 10 Christiana: Okay, so you've heard from me and Imoh… if you've watched the movie and you have similar thoughts or you have other things to say, you do not agree with our review. Please leave a comment below. Thank you very much for listening and Imoh. Thank you for coming Imoh:  Thanks for having me. Read the full article

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Avengers: Endgame Review

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and our guests will be sharing their opinions on Avengers: Endgame. https://soundcloud.com/user-243775710/avengers-endgame-review   Christiana: Welcome to Sekere News podcast, my name is Christiana and I'll be your host for today. My guests today are Imoh and Tolu and they are both movie lovers. On today's podcast will be reviewing Avengers Endgame. This is Marvels final Avengers movie, the movie is the sequel to Avengers Infinity War. Christiana: It follows what happens after the infamous Thanos snap and we see the Avengers try to get everybody back and defeat Thanos. Let's hear from our guests to see what they thought about the movie…. Imoh Imoh: Hi…Good afternoon. Thanks for having me. Christiana: You're welcome. Imoh: So the Marvel Avenger… It was an incredible action movie with special effects. It was everything you hope for and everything you wanted… it was time well spent and I had the chance, I’ll definitely see it again….No, I have to definitely see it again. Christiana: Okay. All right. Thank you…. Tolu Tolu:  I think I agree with Imoh… the movie was amazing!!!!! (Special effects)….I really love the movie. It was intriguing, it was exciting, it was Innovative, it was creative, it was colorful…think of anything…you could actually think of…it was that. Tolu:  I think they did a great job at this and it was worth our time. Christiana: All right. Thank you Christiana: For me… the movie was definitely as awesome as Tolu and Imoh have said… it was definitely an epic movie. It's something that would definitely go down in movie history as the ultimate superhero movie. I think our children would probably be talking about see from generations to come. This would be a reference point for how to do superhero movies. Christiana: It was a very satisfying or fitting farewell to the original Avengers characters. It was very satisfying, it was humorous, it definitely paid homage to the whole Marvel franchise and it was very nostalgic. It was humorous. Like I said, very humorous especially the scenes with Thor… I don't know… I don't know it was as humorous as other Marvel movies… Tolu… Imoh… What do you guys think? Imoh: It's like their go-to theme team to add humour and comedy to everything. Right from Thor Ragnorok, even when Thor lost his dad, they kept up with their humour and comic relief throughout…. So you don’t really experience this hard reality checks that come in during the movie, they just find a way to give you a soft landing. It’s their go-to thing. They put it out there once again. It was right on the mark. Christiana: Yes, unlike DC… When you compare DC to Marvel. Imoh: DC is more of like Gloomy, action, doomsday, destruction and all that. Christiana: Yeah, so I think Marvel… it was humorous….I don't know if it was as humorous as other ones but it was definitely very humorous. Tolu: Sure it was Christiana: Tolu… Tolu:  I agree with you both, it was humorous especially for Bruce's part Thor. Both of them killed it for me… Thor being the melted ice cream looking like the melted ice cream and also Bruce always trying to make fun out of every situation. So of course, it was… Christiana:  Yes. Another thing I liked was the battle sequence especially the final battle… I think that was epic. It was one of the most epic battle scenes I've ever seen. Christiana:  I thought… I think Marvel keeps getting better and better with their battle scenes. With Captain America Civil War,  the two teams fighting. I thought I was like… Wow!.... the maddest superhero battle scene I had ever seen. Then with Avengers Infinity when they were fighting with Thanos I was like… Wow! This is mind-blowing and finally, they top it off again with it…. It was great…. Christiana:  I'm really sorry for this small spoiler. But when Captain America was using and Thor’s original Hammer….the…(what do they call it) Imoh: Mjolnir Christiana: Yeah the Mjolnir…it was… it was just mind-blowing… everybody in the cinema…they were just laughing, clapping and it was really good. Imoh: It was epic. Christiana: It was definitely very epic… It was… Wow! Thinking about it now I am already excited again… if you watch that scene, you will just get giddy… It was definitely a badass scene. Another thing I liked about the fight scene was Captain Marvel and Thanos when they finally got to fight. Imoh: When she stopped him from snapping. Christiana:  Yes. It was….Wow. That was also not that good one. Then I liked the… you know… the little shout out to girl power… when Captain Marvel was with It Tolu: Yesssss!!! Imoh: Yeah yeah yeah Tolu: That was really really good. Christiana: The boys in the house would not get it but we girls would understand. Imoh: It seems like they dedicated a couple of minutes just to showcase that…Well Christiana: Yes Tolu: Yeah trying to pass a message. I think which everyone got… Christiana: And they did…which was nice. Tolu:  and the exciting part for me… I literally had Goose pimples all over my body. I wanted to stand and clap was when Dr Strange introduced everyone else… the warriors, T’challa and all Christiana: Yes!!! Tolu: It was amazing. Christiana: Yes, Yes… I am even getting chills thinking about it no. Tolu: It was off the hook… That scene alone I would see it over and over again. So yes, and I'd also like to add another part that really got to me was the part of Thor when he saw his mom. Tolu: That's the role of a mother can't be overemphasized when she spoke to him and he actually decided at that particular point in time. I think he just needed that pep talk from his mom. She believing in him and he can do it again and all of that. I think that just place them in the right path. So I think those were exciting scenes for me. Christiana: Okay then so let me just ask a couple of questions… which character really stood out for you because there were so many characters… which character really or two or three characters or a character that really stood out for you. Imoh: For me, I would say Thor and the Hulk... You know Hulk became more refined... He found the perfect balance between monstrous Hulk and Dr Banner. He became more refined, would I say he became a public icon.. when they wanted to take selfies with him. When they went back in the past and they saw the old Hulk smashing Christiana: Smashing was just thinking about it Imoh: He also tried to mimic that again doing the little destruction, here and there… Yeah… It was really cool… that was my character… Christiana: Alright Tolu, Tolu: For me. The characters that stood out. I'll say that…Thor…I would never think that I will see the side of Thor… I had always seen Thor as a very strong, determined confident,  all six packs and everything but it also showed us that no matter how strong and confident and everything a man is… life can also beat you down. And at the same time, you can get yourself back together with the help of your loved ones around you. So yes, I love that side of Thor. Tolu:  Then asides Thor, there's something about Dr Strange. I really can't explain. I love him. I really love him. I can't explain why or why he stands out for me in this movie, but I just love him and there's just this thing about him. And so those are like the two characters that stood out for me. I could mention… I could go on and mention others but since its two I think I'll stick with those two.   Christiana: Okay for me… Thor…So like everyone said his character Arc from becoming who he was, falling down… He was w the brunt of a lot of Jokes which made it very lively and I'm going to say a very minor character that stood out for me… Tony Stark's daughter. I really like her…. She was precious…. She was just precious. Tolu: She was super adorable Christiana:  I loved her. I would love to hope that she will become Iron cause I think she would definitely have the personality… something I would definitely want to watch. I know… she was adorable, I love her …so those are the characters that stood out for me… So what about your favourite scene different? Imoh: Ermmm…. Favourite Scene, it was definitely when Captain America, Iron Man and Thor ganged up on Thanos and he kicked their ass… literally... Yeah, that would be it for me…. I love the battle sequence and how it played out. It was more of very serious combat and Thanos showed himself. Imoh: Though Thanos is a villain and all… but... mehn… You have to like Thanos Christiana: He tried… he did well Imoh: That was my scene that was it for me. Christiana: Tolu Tolu: Like I mentioned earlier my favourite scene was when Dr Strange brought in everyone the warriors… it’s a whole lot for me because it shows a lot in unity… then their entrance through the… what is it called… I don't know… circular. Imoh: Dimensions Tolu: Through the dimensions… that was my favourite scene even before they started… the entrance and how the camera took us through all of them, each and every one of them bringing back memories like… oh my God… oh my God that T’challa…oh my God that’s… Imoh: Of Course Black Panther was repping Tolu: Of course, so that was that was my favourite scene. Christiana: Wow for me. Now. I'm confused. I really liked the battle scene… then the way Tolu is reminding me about how they came in... It was exciting and it was such a proud moments. To just see them come in especially since we all thought they were dead. It was very emotional and the fight scene. I'm sorry Captain America holding Thor’s Hammer. That was just too epic. The way he struck the Thunder and everything… It was mind-blowing… Imoh: He turned to God of Thunder Christiana: I am telling you. Tolu: And the part he was like…you know what, this is lighter... take this… Christiana: Yes! It was good Tolu: I love that part. Christiana: So what about the most emotional scene? Because there were some emotional moments. Imoh: Definitely when Iron man passed on… Tolu: Of course… Christiana: Yes it was very sad especially since he did not really want to go at that a particular time and he had a family…. So Imoh: He took the responsibility and he did it for all of us. Tolu: Yeah… When they were… I don’t know what it is called…Like the playback video that he made after he died and I saw his daughter when you said I love you 3,000. It really got to me. Christiana: It touched me. Tolu: It was… that’s like my most emotional scene. Christiana Okay, so obviously you're all talking about how much we love the movie. There are some scenes we did not… like me… there are something’s you know... Some questions, I have, something’s that might have been a low point for me. Maybe loopholes that kind of thing. Do you have anything similar or any thoughts? Imoh: I Think I have a couple of them. Christiana: Okay… Imoh: The whole time travelling thing and how they set their own rules. Christiana: Thank you. Imoh: It's different from what we've seen… we may not know all the theories but from movies we’ve seen... they have been consistent and all and let’s stick with that... don't write a new script for us just to fit your narrative. Christiana: Yes Imoh: Then secondly with the gauntlet Iron man made….We all know how Thanos went to dwarf Kingdom to get the dying star. He made them create a gauntlet that could harness the powers of all the stones but here is Iron Man with tech and all that… now with technology from Wakanda, he is creating a new gauntlet. I really don't see how they compare or how were they able to level up to harness the stones and withstand the effect of the snap because they used it about two times. Okay, just once, when Hulk tried it on and Thanos tried again. I felt it… Christiana:  And Iron Man. Imoh: You know Iron Man had his own gauntlet already. Christiana:  Oh, yes, yes Imoh: So actually they made two gauntlets now… It’s now like the gauntlet is something… Christiana: that anybody can use it? Imoh: Anyone can make and anyone can use… So that’s a little glitch for me but besides that I enjoyed it. Tolu: Okay for me, I agree we Imoh when it comes to time travelling. Physics and what we know basically when you time travel, you try not to do anything funny so it doesn’t alter or change things in the present or in the future. So if they could have changed certain things how come it didn't affect the future or the present. So I really didn't buy into that working especially for Captain America if he could do that in certain things should have changed about certain people because that's that singular decision would have influenced certain things. Tolu: He wouldn't have met certain people. He isn’t even supposed to remember or know them at old age because you wouldn't have met with them and have a personal one-on-one relationship with them. I think you went back to the time before he even took the serum Christiana: Because he was able to age… Tolu: Exactly … So some things I don't really buy into..but besides that… it was an amazing movie. Christiana; Well my problems with the movie first of all Captain Marvel... the way they put her was like she was going to be a major person, character in a movie and she wasn't…so she played a very small role but I can understand why they did that because it was all about the original character saying goodbye to them. So I'll leave that. Christiana: Another thing. I was kind of disappointed I didn't see Loki. I know he died in the other movie, but I felt that the way he died… they didn't pay like…. the way Iron Man passed on and everything. It was very significant. They didn’t pay homage to him in the way that he died. Tolu: I will disagree with you there… we wouldn’t pay homage to Loki? You can't… I think it's really an insult on Iron Man to compare Iron mand and Loki. Christiana: But he is a major character… Imoh: He is a major character. Christiana: Not on the same level but he is Imoh: Several times he switched sides fighting for good and all that. Christiana: Yes… They should have done more Imoh: Yeah… They should have done more for Loki Tolu: Oh well! I still disagree with Loki’s Christiana: But I feel that this would not be the last time we would see him. I hear that they might be a Loki movie. Maybe that's why we didn't get to see him. Tolu: Exactly Christiana: And things like that Tolu: We would get to understand things better. Christiana: Yes, then another thing I did not… another question was Hulk and Black Widow had a relationship previous to this thing and they did not tell us why they broke up or if they really… they didn’t say anything… it was just…. obviously, I know he became the Hulk…. That would have obviously stopped the relationship one way or the other. They didn’t explain to us or anything…they didn’t… Did he still love, did they move or did they decide to be friends…what happened… I know it’s not love..romantic movie but still we deserve to know that… Christiana:  then the time travelling thing like everybody has said, they were too many loopholes. Now that look he Loki took the time soon at that point in time. What is going to happen? Is he going…Where is he now? So he did not die if he did not die… there are like so many things that… and like Tolu said the Captain America thing he went back in time. He stayed there…what’s going to happen. I don't know. So those were the bad parts for me when it came to the movie. Christiana: I think we're done with everything... if you are going to rate the movie…If you were going to rate the movie what would you rate it. Imoh: I will give it a solid 8.5. Tolu: I will give it solid, I'm sure 9.5. I loved it. Christiana:  I'll give you it… so I am going to be the one in between... 9…It was great. Just a loopholes. I wish they answered some of my questions but apart from that it was a great movie, very entertaining, epic, satisfying and it was great. So does anyone have anything to add? Imoh: We have seen the end of an era, the end of The Avengers and it's been an awesome journey which we have all witnessed the conclusion of the movie. So I am looking forward to what comes next and every other thing they have… and definitely its Marvel, they will kick ass… sorry… I am excited… Christiana: Okay, sorry I just want to… Imoh made me think about... Did the movie get you excited about future Marvel movies? Tolu: Of course sure…It did…. Christiana: I don't know how they are going to top Avengers. I don't know o! but they would… Tolu: Then another part….I noticed where I think I've heard and there are a lot of theories when I'm Stark died and everyone was around, present at this porch. I think in front of his house trying to pay homage… There was this particular guy…I don't know if it was a guy or girl that the camera was on and theories have said that the person is going to be the next Iron Man. I really do not know what you think but it will be exciting to see but can anyone really take the role of Iron Man like Tony Stark did? Oh, well our fingers are crossed… so I am excited to see what Marvel has up their sleeves. Christiana: All right. Thank you guys very much for coming… Imoh and Tolu…We thank our listeners for also listening… if you agree with the review or you disagree or you have any insights or comments you like to share. Please leave a comment below. We are very eager to hear from you. Thank you. Read the full article

[sekerenews]

Game of Thrones Brand Partnership Review

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and our guests will be sharing their opinions on all the Game of Thrones Brand Partnerships for the final season. https://soundcloud.com/user-243775710/game-of-thrones-brand-partnership-review   Christiana: Welcome Sekere News podcast… My name is Christina and I'll be your host for today. My guests today are Semira, a brand manager at a communications firm. Ik a major Game of Thrones fan. Christiana: Today… as you guessed will be discussing all the Game of Thrones brand partnerships. To promote the final season of Game of Thrones, HBO partnered with a lot of brands to help finance the show and to also get fans excited for the show, especially since they had to wait a whole year to watch the show. Christiana: We're going to be reviewing the creative brand partnerships as brand analysts and as devoted Game of Thrones fans. We will talk about the partnership's that stood out and piqued our interest as Game of Thrones fan. Christiana: Semira would you like to start us off... Semira: Sure…Thank you for having me on the show. Christiana: You are welcome. Semira: Yes. So one of my favourite brand partnerships is the Johnnie Walker one… the rebrand of…the special edition bottle for Johnnie Walker, which is the White Walker whiskey. Christiana: Yes…. Is it Whiskey? Semira: Yeah, I think so. Yes…. I absolutely like that. I like the campaign and then I also like that it was very cohesive with the Johnnie Walker brand and then the Game of Thrones brand. Semira: And then the other for that item was very very interesting. It didn't take too much away from the Johnnie Walker brand, but at the same time was able to connect with the Game of Thrones brand message as well. So I thought was very great. Semira: Another one And I really liked was The Mountain Dew one… A can has no name and that was Arya’s kill list. I thought was extremely clever especially because you know… when it's Frozen….when the can is frozen… it reveals the names of people on her kill list. So that was absolutely brilliant. Semira: And then my third favourite was the Oreos limited edition cookie box, and I also thought I was creative and I liked the re-creation of the title sequence with cookies and I think was over 2,000 Oreos cookies. Christiana: Yes it was over 2,000 Cookies. Semira: Yes… Yeah, so I thought it actually really… pretty interesting… something interesting to look at and some of the other campaigns that didn’t really hit anything with me or hit anything for me… Semira: Like the AT&T experience centre and I'm just like, okay we've done enough experience centres already. I felt like there won’t be anything interesting… even though I didn’t experience it for myself, but it wasn't something that I was like...that would be nice to experience and then then…. I think that was the major one I was like nothing interesting here. Semira: Yeah, so that's for me. Christiana: All right. Thank you… Ik. What do you think about the brand partnerships? Ik: Hi Semira, Hi Christiana Semira: Hi Christiana: Hi Ik: Particularly for me was…Addidas, American Red Cross and Diageo that got my mind. Ik: Firstly, the American Red Cross came from a different angle such that it was more corporate social responsibility. So to say I mean, you donate blood and then you get the opportunity to sit on the throne and then… Ik:  For Diageo, I mean it was… it had a couple of…That's different Whiskey Bottle with different sigils for these bottles….I mean…I for one would love to have a collection of all that…I mean not like I'm a huge fan of whiskey and all of all that but because of the difference to it… I mean, I would want one. Ik: And then the Mountain Dew… the fact that I would have to look for a can that has all of all that and then has to be frozen for me to pull out Arya's name, her kill list so to say. Ik: I mean…its something creative and just as usual something more than… I mean it's youthful, it is creative, it is exhilarating and yes… but then again, generally for all of them. I think… I mean the partnership with Game of Thrones and then these brands Ik: Typically and I would also want to say… I mean… it drives value, generates leads, growth and increases the visibility and all of all that for these brands. Ik: I mean, like I said early on I'm not a huge fan of alcohol, but then again having those sigils on those bottles is something I will want to have in my house. Ik: And then I liked the Addidas Ultra boost campaign. I mean, I would want one of those as well. I am not a fan of Addidas, I rather do Nike but just because of this particular… Semira: Yeah I agree. Ik:  I would want to do Addidas. Christiana: Okay for me. I like the Foxtel one… Foxtel is the only station in Australia that gets to air GOT. So what they did was they created a cemetery to honour the dead… all the characters that died in Game of Thrones. Christiana: And I thought like if you had something like that in Nigeria, I'll definitely want to go there. Semira: To the cemetery? Christiana: Yeah…it was it was very nice. Semira: Yeah I don’t think so for me Christiana: Okay because of Nigerian culture…but I think it was very nice…you would have like…every  major person who has died… so they had... Semira: There will be a lot of backlash. Christiana: In Nigeria…but in other places… Ik: Diabolical Semira: Yes Christiana: Yes but if I had travelled to Australia at the time and I saw something I would definitely want to do that. So they had like the Stark Mausoleum for people who had died. So you go there… it was a really nice tribute... I think it was very creative and it was a great way to get fans excited about the upcoming show. Christiana: And then, of course, the Mountain Dew one… Everyone has already talked about it. The can that has no name… that was very creative and it was… I would definitely want to get it… If you're into collecting things it is something you would definitely want to get. Christiana: Then for ads…  I like the Bud Lights ad…their Super Bowl ad…I thought it was very funny because that was the first brand partnership, I think Game of Thrones actually… Bud Light IK: The one that had the mountain… Christiana: Yes…that was like the first brand partnership they actually did…. And that just reminded is us that… Oh! Game of Thrones is coming up and they're partnering with other brands. Christiana: It was one of the best Super Bowl ads as far as I was concerned. It was very shocking or something we did not expect and it was so exciting. So I definitely liked that. Christiana: Okay, I'll talk about it as a brand analyst for Mountain Dew. I thought was a very brilliant idea because people are going to buy their brand unlike Bud Lights ad at the Super Bowl… who is going to really…. based on that I might not buy it I just thought it was exciting and that's the end of it. Ik: I think Mountain Dew was explosive Christiana: Yes. It was very explosive and it would also bring in money for them because people want to buy it. If they should bring it to Nigeria, I am sure there would be a ton of people would want to get it. Christiana: It's just like Cokes put... say your name. Ik: Yes say your name. Christiana: Yes I think it would be really explosive. Christiana: Another one I liked was the… like you said was the Whisky collection one. It was a very nice collection. I do not take Whisky but…I would like to have something like that if I'm into collecting items also, which I am technically… Christiana:  Then I want to talk… Some Nigerian brands actually partnered with… Semira: Yes. Christiana: Yes, they partnered with them. Ik: Which of them please? Semira: There was the Go Money one… Christiana: Go money and Peak milk. Ik: Was it a serious partnership with them? Christiana: I don't think it was a serious partnership. I'm not sure… Semira: But what we observed… I think for me… I saw the Peak milk ad and I was like what is the relevance of this? Christiana: Yes, the Peak milk ad was not… it was not relevant at all. If it was not adapted to the story. It was not adapted to the Nigerian market…because Peak milk was supposed to sell in Nigeria. It had nothing to do with Game of Thrones. I felt that they just wanted to get in on the action. It was just.. Ik: That’s the thing many of them just want to get in on the action. Semira: But the Go Money…Oh! I was impressed Christiana: Go Money I liked it. It was… Semira: I want to check them out Christiana: I want to check them out. You should check it out…the Go Money ad was very nice. Semira: It was very interesting. Christiana: it was very interesting to watch but the Peak milk one Semira: But for Go Money, I don’t think they did enough promotions for that because…it was very very tiny. So they should have done maybe some social media marketing. Christiana: I think they did because I saw a few people share it but… Semira: But it didn’t reach a lot of… Ik: Sorry to cut you short… I think for Peak milk, if they something in line of milk of the poppy and then built on it. Christiana: Probably Ik: It will affect people… you know. Semira: I don’t think it was well thought out.  I thought it was a last minute thing. Ik: I have not seen it but from your description. I think it was just… Christiana: It did nothing for me as a Game of Thrones fan. It had no relevance to the milk. How does milk apply… it wasn’t thought out at all, that was very disappointing for me. Christiana: The Go Money one… I have already talked about that.. Christiana: Then Urban Decay… I am kinda on the fence with that  they created like a makeup line inspired by Game of Thrones. I like that. Christiana: I am not a makeup person per say…but I thought that… if you are a makeup person and also a fan of Game of Thrones you would definitely want to buy that.. I'm more on the fence…so I am just going to give it maybe a 7 over 10 or like a 6 over 10 if I was going to rate it. So it wasn't bad. Christiana: So does anyone have any other thing to add? Ik: Sorry… Nobody is talking about Twitter… I mean they had limited emoticons for all the characters. Christiana:  Oh, wow. Wow. Semira: On Twitter? Ik: Yes Christiana: Okay. I haven't seen that one. So Semira do you have any other thing to add? Ik: And then the MGM Resorts. I mean where there was the Fountains. Semira: I saw it Christiana I saw it Ik: I think it was nice. I mean not like you had any particular story to tell. But I mean the concept of having to listen to the music. I mean, it's very it's very soothing and it's very… Semira: I think people are a little sick of… Ik: I think I am addicted to the Game of Thrones theme song. That's alright for me. I mean there was no action to all of all that except the usual back and forth of… I don't know how the fountain thing works but then again it was something very soothing very relieving and yes and then for such places, I think it will drive… just a few... considering how many people might like this. It might just drive a large audience to them. I'm not sure but yeah, Semira: I feel like it might not really have any relevance to anything. Christiana: Yes I didn't really like it because I thought it wasn't thought out just play the music and then added a fountain show. Ik: I think it was very soothing and very relieving. Christiana: To me it wasn’t thought out…if you see the Foxtel one…like I saw some of the tombstones… it was so detailed like they put a lot of thought into it. Christiana: So I feel if you are going to do something like that. Semira: You are very interested in the cemetery thing. Christiana: Yes…I’m very interested. I am really interested… It was a lot of thought and they had like wordplay that has to do with the way that they died. As a Game of thrones fan I am sure you want to do see something like that. Christian: So if  you are going to do a fountain show. I feel like they could have done so much more. Christiana:  Snapchat also partnered with Game of Thrones to create a filter. So if you're next to the… I think is the Flatiron Building in New York, you'd go to your Snapchat app and go to the filter and you take your picture next to the ice dragon in front of the… Dragon is perched on the flat iron building. That was also very smart very very brilliant. But I wasn't impressed with the fountain…it was just the music.. anyone can do that. Christiana: So, I think that's all for today. If you want to find out more about the brand Partnerships, you can go to www. Sekerenews.com, and  type in Game of Thrones brand partnership. Christiana: We will have a list of all the brand partnerships. We can look at them. Then if you have any reviews to…anything to add… if you want to agree, you want to disagree. Please feel free to leave a comment below. Christiana: Thank you Semira, Thank you Ik for coming in today and thank you to our listeners for listening to our podcast. Read the full article