#Selecting a DXP for Your Business

[qksblog]

Choosing the Best Digital Asset Management Software: A Complete Guide

Digital Asset Management software has become the backbone of organizations in modern times. No longer are assets kept locally in massive server farms.

Cloud-based digital asset management solutions make the material more accessible than ever. With the increasing volume of digital content, finding the correct digital asset management (DAM) software is crucial.

Investing in a trustworthy DAM system may improve asset management and increase productivity, whether for a marketing team managing big multimedia files or an e-commerce corporation with millions of product photographs.

In this blog, we’ll explore the best digital asset management software options to help you make an informed selection based on your organization’s needs.

What is Digital Asset Management?

A system and technology that stores organizes and retrieves digital content for organizations and is an easy-to-use centralized database promoting ease of asset management by acting as a library and providing well-organized storage for different kinds of media, including text, photos, audio, videos, and documents. The DAM system seamlessly integrates with multiple content management, ERP, CRM, and PIM systems, leading to substantial time savings and enhancing organizational efficiency. It can also operate by organizations and stakeholders holding access to critical digital assets.

How does Digital Asset Management Software Work?

Digital Asset Management (DAM) works by offering companies the procedures, protections, and tools needed to administer, organize, and distribute their digital assets. Understanding the fundamental properties of a DAM system is crucial for distinguishing it from many other related and overlapping technologies on the market.

A DAM system performs as a central repository and control center, allowing various inputs and outputs. The DAM platform allows approved users or admins to upload digital assets, which are then manually tagged with metadata. Metadata is information that characterizes an asset and enables system users to search and locate material within the system. The security elements of the digital asset management platform determine which user groups have access to which assets and how they may use them.

Best Digital Asset Management Software

Acquia

Acquia empowers ambitious digital creators to craft productive, seamless digital experiences that can help them make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP) design on open-source Drupal as part of our commitment to shaping a digital future that is secure, accessible, and available to all.

Adobe Experience Manager (AEM)

Adobe's primary focus is on offering global digital media and marketing solutions. The company provides creative, marketing, and document solutions, which are aimed at supporting individuals ranging from aspiring creators to established companies in bringing their digital visions to reality.

Aprimo

Aprimo provides digital asset management and work management systems that enable your teams to focus their time and effort on content and marketing strategies that deliver business results and reach customers through the appropriate channels. Its AI-powered content operations platform offers companies a single source of truth for optimizing how they plan, produce, control, and execute brand experiences at scale.

Bynder

Bynder is a company that provides a digital asset management platform. It has created effective and straightforward solutions to manage the growing complexity of digital material, numerous touchpoints, and connections in corporate processes. The emphasis is on how users prefer to work, aided by a broad integrated environment.

Censhare

Censhare is an organization that provides an innovative omnichannel content platform. The focus is on allowing businesses to manage their content in any language, whether they operate locally or globally. Censhare's primary solution addresses the issue of offering a consistent omnichannel consumer experience. The platform is built to provide accurate and up-to-date material critical in capitalizing on every chance to interact with the right consumer at the right time.

Strategic Direction and Technological Advancements in DAM Systems

The global Digital Asset Management (DAM) Applications market encompasses a broad spectrum of software solutions designed to efficiently store, organize, retrieve, and distribute digital assets across enterprises and industries worldwide. According to the "Market Share: Digital Asset Management, 2023, Worldwide" report and the "Market Forecast: Digital Asset Management, 2024-2028, Worldwide" report by QKS Group, the DAM market is poised for significant growth as businesses recognize the need for streamlined asset management.

AI and machine learning improve DAM solutions by automating tagging, content analysis, and predictive analytics, leading to better asset discovery and use. The market is being pushed by increased digital content generation and consumption, rigorous regulatory requirements for data governance, and organizations' rising desire to improve brand consistency and operational efficiency. As enterprises emphasize digital transformation activities, Digital asset management plays a significant role in allowing scalable and secure digital asset management and promoting innovation and competitiveness in the global digital economy.

The main aim of Digital Asset Management (DAM) is to improve scalability, interoperability, and intelligence capabilities to suit changing industry demands. DAM solutions are rapidly integrating with cloud-based infrastructures to allow for easy access and distribution of digital content among global teams and external partners.

Conclusion

Digital Asset Management (DAM) software is essential for companies managing an ever-expanding digital ecosystem. With cloud-based solutions enabling seamless access and AI-driven advancements optimizing asset discovery, DAM systems are becoming indispensable for organizations striving for efficiency and brand consistency. Investing in the right DAM software can streamline operations, enhance collaboration, and drive business success in the market.

[expresiadxp]

Why You Should Switch to Digital Experience Platform?

The Digital Experience Platform (DXP) provides a robust business application that enables businesses to get closer to their consumers. Consumers get real time access to their personal computer via the internet and have a personal interaction with the company representatives. The personalization and superior service offered by D XP make it the ideal choice for all organizations that need to reach out to the consumer base. It also allows the company to offer personalized services such as live help, appointment setting and support through the internet. This helps the company expand its business and boost its profitability at the same time.

Today, most organizations achieve success by defining and delivering a unique offering to the customer. By doing this, the company is able to optimize its inbound and outbound communication with the customer. However, most organizations are still stuck on how they can increase productivity and cut costs while offering great services to the end-user. The Digital Experience Platform offers an answer to all these challenges by providing an integrated infrastructure that uses cloud infrastructure and personal digital experience technology to offer a superior customer support and service.

Superior Infrastructure

DXP also uses best-of-breed OpenStack and CloudStack frameworks to deliver superior infrastructure and control along with robust tools to deliver the value to the end-user. OpenStack and CloudStack allow users to easily deploy applications using the most appropriate stack for a given environment. This means that you can take advantage of the strengths of each platform, combining them together for maximum value and flexibility. D XP allows you to choose the stack that best fits your requirements for digital transformation. You can also use it as a platform to test your custom applications. Through a well thought out strategy, companies can derive maximum benefits out of their investment in a digital transformation platform.

The Digital Experience Platform is created to help organizations capitalize on the power of GVC/CD in order to deliver the most effective digital experiences to the end-users. It empowers every organization to create personalized omnichannel experiences that can be delivered through any device. Using this application, you can easily and conveniently capture, manage, distribute, edit and transmit content from anywhere. This is a first of its kind.

With the help of a highly scalable, elastic, high performance and flexible infrastructure, the digital experience platforms of the future can meet the challenges brought about by an ever-increasing number of mobile users. This will enable organizations to rapidly deliver customized services that are designed to give the user the best experience. The scalable infrastructure and elasticity provided by D XP ensures that businesses can scale up and become more flexible in the face of new demands from clients. With a huge selection of rich multimedia and advanced security features, the platform enables organizations to offer the best quality of service. In short, it provides the best of GVC/CD experiences to organizations that are able to bring real world value to the table.

The combination of cutting edge technology, advanced capabilities and the ability to manage real time and large volume traffic are the key factors why DXP is set to revolutionize the way companies deliver their services. It has been crafted to help organizations to realize their full potential, giving them an edge over their competitors. With a digital experience platform ( dxp), you can easily increase your market share and deliver innovative and engaging digital experiences to your clients. To get a glimpse of what the future holds for this industry, you can explore the digital solutions portfolio of  Expresia.com.

[dxpdisplay]

7 Tips For Building a impressive Trade Show Displays

Many of us have visited trade events and still have noticed row after row of tables with draped cloth and boring backdrops. On this atmosphere, what is different? What’s unique and grabs your interest? In most cases, the answer will be absolutely nothing. This is the challenge. If you’re not exciting, folk’s will not be serious. Building a impressive trade show displays is easy, given that you’re prepared to invest enough time, money, along with a little innovative juice in the event that.

Starts using these 7 tricks to provide the boost you have to create your next event an impressive one.

Make Your Displays Unique

Trade fairs really are a large acquisition of both time and money. If you’re will make an investment in the Trade Show booths, the 1st item you need to spend your cash on is a is often which will get noticed. Paying for a costly booth which you can use and re-use for many years is the ideal option. If you’re probably going to be cheap regarding your booth selection, you may have to evaluate another avenue of promoting.

In addition, make flexibility important while choosing the booth in order that it might be customized to various sizes (e.g. 10′ x 10′, 10′ X 20′) This gives the actual versatility to improve, or reduce your trade exhibition foot print while keeping the visually exciting components of your booth and remaining in keeping with your brand.

Here’s an example of a versatile and interesting booth we made for one of our customers:

Control the Camping swag Contest

There’s no arguing the promotional products you choose will impact your entire opportunity to attract interest and make thrill around your trade exhibition presence. You almost certainly won’t be generating positive thrill with bad pen freebies.

Paying for promotional products which are as special so that as premium quality as the offering is key. If you’re concerned about the price, remember that everyone doesn’t want to get the “big prize” (more about the following). Get some quality, comparatively cheap (not cheap) items which you’re will to offer over to attendees.

For big item freebies, you have to shoot for maximum impact. Obviously, you are able to give these things to folks which are real potential customers, but ensure you’re benefiting from the opportunity collect contact details for follow-up as soon as the show, when you hand these goodies out.

The rest of these “big prizes” ought to be a part of an eye popping, fun and entertaining experience. You should add a game inside your booth and enjoy the big items become the reward for that winners?

Host a Game (With Awards!)

When you have an exciting game in the booth suitable to your business, while your competitive entities around the aisle do not have anything but pamphlets, where do you consider folks will wind up? Be sure that your games come with an component of fun and attracts positive attention. Leave the great ‘ole raffle and wow games in the old age home.

Don’t neglect to benefit from this chance to get details. Have attendees sign-up to join. This allows you to definitely create a list which you can use as soon as the event. We recently dealt with a customer to make a small golf whole idea. The obstacles were themed towards the particular event and also the target audience was apt to be a golfer. Hole-in-one!

Don’t limit you to ultimately golf. It may be a variety of games. Consider what your trade show potential customers find entertaining and related. In case your game is engaging, has got the right performance, and provide attractive prizes up for grabs, it might offer company the opportunity are the talk on the show.

Demo your product or service (or Service)

If you’re investing in a trade show visual appeal, hopefully your products, or services are valuable and different on the market. Consider the trade show attendees as repeating sales calls. If they’re your target audience, it’s time for you to demonstrate your value and show why they ought to award you their organization.

When you have an item, or service that may be demoed, show its real-time value. Think it is just like a mini-infomercial. Concentrate on the value you may offer for the audience, not the functions. If you’re able to allow it to be on the job, get it done. A lot more involved the crowd is, better.

Use Technologies

Several modern technologies do apply for the trade show atmosphere to provide an exhibitor top of the hand.

Recently, digital signage and interactive touch screens are actually increasingly integrated into trade show booths in an effort to attract attention and display value. These components may be used to show processes, educate consumers, showcase testimonials and lots of other functions that may differentiate an exhibitor around the trade show floor.

Closeness marketing is an additional technology that you might be capable of use to your benefit. As attendees wander near your booth, messages are delivered to their cell phone containing special deals (maybe a deal to try out your game) along with other information about browsing your booth. New technology such as the i Beacon could make this possible.

Stay Participating in Social media marketing

Even though trade shows is an “in-person” event, that doesn’t suggest that social networking can’t play a role within your overall trade show performance. Active social networking involvement while in the show will help you connect and resonate with two different audiences — attendees, and people who couldn’t allow it to be.

Those in the trade show can locate that you’re there, and when you’re doing so right, you are able to show that you’re worth looking at. Make sure you are actively using trade event related hash tags to ensure that visitors can certainly find your content regularly.

Additionally the ones that didn’t result in the show may go through the big event vicariously using your posts. Simply because someone isn’t there, doesn’t make sure they are dead for you. Capture the entire goings on on the show and illustrate the social dash you’re making. Who knows, the individual attentiveness on social networking that didn’t result in the show could be the real decision maker.

Be Impressive

Trade show marketing generally is a rewarding experience and may illustrate a real ROI. Creating a impressive trade show booth is a element which can help you reach your primary goal.

What items and techniques maybe you have a part of your Trade Show Displays making it impressive? If you’re thinking about incorporating inbound marketing inside your trade show initiatives to maximize ROI

Resource: DXP Display

from Dxp Display https://ift.tt/2Z6UH7w Source : blog.dxpdisplay.com

[rbtechnology]

what are the benefits of using composable DXP for your business?

The composable DXP (Digital Experience Platform) is a powerful tool to help businesses create and manage digital experiences. It allows companies to develop, deploy, and manage digital experiences with a single platform quickly and easily. With its flexibility, scalability, and cost-effectiveness, the composable DXP is becoming increasingly popular among businesses of all sizes.

A composable DXP allows businesses to quickly build custom digital experiences without sacrificing user experience or performance. By leveraging existing DXP tools, companies can quickly develop custom applications for any industry or customer segment. Additionally, businesses can reduce costs associated with maintaining multiple platforms by using a single platform for all their digital experience needs. Finally, by comparing different DXP solutions, companies can ensure they get the best value for their money.

Benefits of using composable DXP:

Each organization will have its advantages and justifications for selecting composable DXP, but to get you started, we’ve outlined six factors that can make composable DXP the right choice.

Three factors in favor of ease of use

Faster Time to Value

Composable tech architecture is agile, scalable, and quick to change direction. As a result, you can respond quickly to changing client needs and recover investment expenses more quickly.

[digitalexperienceplatform]

Digital Experience Platform Benefits

If you're looking for a centralized management system for your digital presence, consider the many benefits of a digital experience platform. This system makes it easy to manage all of your sites and features a robust Permission system that can account for customer consent and regulatory issues. It also gathers data from multiple systems to offer detailed engagement metrics for your business. This will help you understand what content is performing well and which isn't.

Open-source digital experience platforms

A digital experience platform (DXP) is a system that allows a business to convert multiple third-party products into one, unified platform. This can be an advantage in a variety of scenarios. For example, it can help streamline the martech stack, remove redundancy, and integrate seamlessly. In addition, a Expresia can help organize teams and break down silos.

Open-source digital experience platforms help you connect with customers and interact with their entire life cycle. For instance, they can deliver a consistent brand image across all channels and present a core repository of key content. They can also manage and apply artificial intelligence and machine learning to personalize the experience for consumers.

Multi-site management

A multi-site management platform allows you to share and repurpose content. It also separates creation and formatting of content from its display. This helps you keep consistency of your messaging and avoid time-consuming rewrites. For a multi-site management platform to be successful, it needs to have the following features.

Acquia's multi-site management at scale solution gives content marketers a single management interface for all their websites. This allows them to easily set roles for individual users and manage the brand across all sites. It also enables quick and easy spin-up of new sites. Its visual page builder and drag and drop user interface make it easy for non-technical users to create content and publish it to multiple sites.

Analytics

Analyzing customer experience on a digital experience platform can be a powerful way to improve your bottom line. However, there are several factors to consider when choosing an analytics solution. While digital experience analytics can help you make better business decisions, the long list of features, capabilities, and tools available makes choosing the right solution seem overwhelming. To help you focus your efforts, we've put together a list of the most important criteria to look for when selecting a digital experience analytics solution.

First, analytics on a digital experience platform can help you personalize and optimize your customer experience. By unifying your customer data across the enterprise, a DXP can enable marketers to create personalized experiences and identify next-best actions based on the data. These capabilities help you keep up with technological developments and give customers unforgettable experiences.

AI-based artificial intelligence

A digital experience platform with AI-based capabilities helps businesses engage customers in a personalized way. For instance, AI can be used to pre-qualify sales leads and answer customer questions. It can also be used to help customers navigate support queries. These AI-based benefits are a major plus for businesses, and they can be a major boost to their bottom line.

AI-based capabilities can also help companies identify their target group. Without an understanding of their customer base, marketing efforts are often ineffective. For example, AI can segment customer bases more accurately and faster, allowing marketers to identify customers who share certain characteristics. This means that they can target their marketing efforts more accurately and develop more personalized offers.

Easy integration

A digital experience platform (DXP) is a software suite that includes a number of tools for creating a branded digital experience. While the software is not a standalone application, it does allow non-developers to create applications and experiences. These platforms provide an easier user interface for those who are not developers. The platform also enables businesses to increase sales and customer loyalty.

Digital experience platforms help businesses build a more personalized experience for all their stakeholders - employees, partners and customers. These platforms are especially useful for B2C businesses looking to create innovative B2C experiences. In fact, according to a McKinsey & Company study, in the period from 2007 to 2009, companies investing in their customer experience outperformed companies that didn't.

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[morninglazziness1]

Find Your excellent Ecommerce Platform for your Online Store

Finding the correct eCommerce website builder is the beginning of your journey. It’s necessary to own one that may meet the wants of your merchandise and whole. There are 3 main forms of eCommerce platforms to decide on, that suit different|completely different} types of businesses and have different practicality. Here’s what you would like to know:

Open supply

As the name suggests, ASCII text file platforms supply their ASCII text file freely to your online store to use it. It’s unengaged to install and endlessly customizable. However, ASCII text file platforms sometimes need advanced committal to write information to use properly. Security breaches are a priority, and users usually ought to rent folks dedicated to maintaining the safety, which can find yourself cost accounting over a subscription to a different variety of platforms.

SaaS

SaaS, or software package as a Service, is AN e-commerce platform that’s offered as a subscription service. These systems ar are usually straightforward to use, scalable, and have sturdy security. As they’re designed specifically for eCommerce, they will handle the supply processes, like checkout and payment process.

Pricing could be a concern with SaaS, as there’s a monthly subscription fee, dealings fees, and expenses for plug-in apps. Some services may additionally have restricted stigmatization, which limits your creativeness once planning. Sites designed on Wix, as an example, have “powered by Wix” at an all-time low on the screen, thus not solely are you promoting your whole, however, you’re sharing the spotlight with Wix. Premium services sometimes offer you additional leeway to make a glance and feel that reflects your whole, alone.

Headless commerce

Headless commerce keeps the cart and shows a layer of eCommerce sites separate. this suggests you'll use a content management system (CMS), digital expertise platform (DXP), progressive internet app (PWA) or different technology on the frontend ANd power that with an eCommerce engine on the backend. 

Headless commerce allows customer-facing changes to be created quickly and provides businesses with much artistic management. It conjointly lets firms get to promote quicker, with a lower total price, and businesses get exaggerated management over their store whereas outsourcing security and PCI compliance.

Things to think about once selecting your eCommerce resolution.

Several systems have to be compelled to work seamlessly to grant your customers the simplest eCommerce expertise. verify however your most well-liked eCommerce platform works within the following areas to confirm it performs optimally currently and into the long run. certify the platform works systematically and encompasses a robust period record, thus your website is out there once customers wish to buy. Unlimited API calls facilitate creating your website easier to manage, and pages that load quickly offer customers the simplest expertise.

More customers are searching on mobile devices, thus your platform must optimize your website for a superb mobile encounter. hunt for ways to boost client expertise through mobile technology, like geolocation, that helps customers notice the closest store.

[elyserollston]

Headless commerce + headless CMS: the perfect combination?

Online merchants have embraced experience-driven commerce for over a decade, using headless commerce and APIs to allow content management systems (CMS) and digital experience platforms (DXP) to power the front end, rather than be restricted to the features and functionality offered out-of-the-box with commercial commerce platforms.

Why use a CMS with your headless commerce platform?

In addition to more robust content capabilities, CMS-powered commerce:

Supports rich, interactive experiences that showcase the brand

Unifies websites -- brands no longer need to use a sub-domain for the “e-store” that requires its own systems (with the cost, maintenance and user friction a separate e-store entails)

Enables business users to make content updates independent of IT and schedule cutovers

Enables back-end developers to make updates without worrying if it might break something “up front”

May extend content to flexible, mobile-first front end frameworks such as React.js, Vue.js, Ember.js et al for Single Page Applications (SPAs) and Progressive Web Apps (PWAs) -- depending on your environment

Since the rise of content-driven commerce, both commerce and content management platforms have continued to evolve. Today’s modern commerce platforms go beyond simply decoupling the front end to enable CMS-driven commerce to embrace multi-touchpoint extensibility and support any touchpoint -- and to make life easier for developers. Content management solutions have gone headless for the same reasons.

Decoupled versus headless CMS

Like legacy ecommerce platforms, content management systems were traditionally developed and deployed as monoliths with all components tightly coupled within a single code base, making development, scalability and extensibility challenging and complex. And as with digital commerce, such CMSes were built primarily for the Web, before the advent of mobile, wearables, IoT, voice and other modern touchpoints.

Decoupled content management

Many CMS vendors have taken the first step towards headless architecture by decoupling the front end from the back end content repository, thus separating content creation from delivery. With a decoupled CMS, the head is provided with the solution, but its use is optional. The CMS’ API can connect to any front end in place of or alongside the application’s head.

This decoupling enables content to be deployed to multiple front end environments, and also allows a website to be redesigned or significantly updated without reimplementing or restarting the CMS.

True headless content management

True headless content management applications don’t provide any head, assuming the organization using the CMS wants to deploy content to their own, customized heads with the flexibility to swap-in and swap-out best-of-breed solutions over time.

But the key differentiator between decoupled and headless content management is flexibility and control. True headless allows custom content and experiences to be served from the same content hub to multiple front ends and devices, tailored to their context. Content assets can be remixed and recomposed based on what makes the most sense for the experience and device form factors.

For example, mobile apps can have their own look and feel, show or hide custom content, reformat content or support their own user journeys. Or, touch screen applications can show selective content, formatted for their location, purpose and screen resolution. Similarly, you can reuse a buy button, form, banner or any design element across any experience.

It’s not uncommon for an enterprise to run multiple, siloed CMSes to cover their channels and touchpoints. With headless content management, virtually any experience can be powered from a single CMS without restrictions or sacrificing custom content to satisfy all channels.

Better together: how headless commerce + content management support the agile enterprise

Deliver truly unique and contextual experiences across touchpoints

Enterprises that embrace headless commerce and microservices to quickly spin up new and innovative experiences shouldn’t be held back by monolithic content platforms! Headless content-plus-content ensures omnitouchpoint experiences are optimized for both form and function.

Support greenfield projects without a legacy rip-and-replace

The best part of an agile technology environment is the ability to launch new projects -- even experimental or greenfield projects -- without investing in separate, siloed platforms, introducing risk into the legacy environment, or taking months or years to deploy.

Future-proof your environment

API-driven solutions provide the flexibility to swap-in and swap-out best of breed solutions. For headless commerce, today this means leveraging lightning-fast front end frameworks like React.js and its cousins to serve mobile-friendly single page applications (SPAs) and progressive web apps (PWAs). As new technologies and devices come down the pike, they can simply bolt-on to what you’ve built on your back end.

When headless content management isn’t right for you

As with headless commerce, headless content isn’t right for every organization. Headless CMS is best for teams with seasoned developers, the appetite to deploy unique experiences across touchpoints, and the need for agility.

However, in today’s mobile-first, multi-touchpoint world, a decoupled CMS at minimum is suitable for most enterprises and ensures modern front ends such as SPAs and PWAs are supported.

  Headless commerce + headless CMS: the perfect combination? published first on https://getyourcoupon.tumblr.com/

[retailtouchpoints]

Navigating The WCM Waters: Choosing A Platform That Drives Your Sales

By Peggy Chen, SDL

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed? are all questions that might run through your mind as you swim through various WCM offerings looking for the right solution.

Choosing the right platform requires research and foresight, as blindly diving into one solution may not garner the best results for your company. Audiences are now more empowered and knowledgeable than ever before, and your retail businesses cannot afford to deliver poor online experiences, as there is always another e-Commerce business knocking at your e-customer’s door.

If you find your current e-Commerce or WCM system prevents building a true connection with customers, then it’s time to change. Take this challenge head-on in a strategic way, focusing on achieving engagement goals without compromising sales. You can gradually switch over and replace parts of the old experience with a better, newer one. If you’re in the market for a new WCM platform, there are a couple of emerging trends worth noting.

Explore Uncharted Seas

Firstly, the ongoing debate between best-of-breed and single suite approaches. It’s an argument that resurfaced in recent years, and by all accounts, isn’t going away anytime soon. Particularly when you consider that the pendulum has now shifted — almost three-quarters (70%) of brands currently take a heterogeneous approach to their digital experience platforms, meaning they combine best-of-breed components to build the desired DXP and continuously extend its functionality for better customer engagement. Gone are the days when a one-size-fits-all approach provided all the answers. Retail brands want to control — and the ability to build — their own digital ecosystems, according to the study by Digital Clarity Group.

Traditional e-Commerce systems only have very limited content management capabilities, so the key is to explore what your company truly needs, and put the digital experience at the front and center of your research. When considering a WCM provider, look at how your content is delivered, how it will help you engage and how it will combine with aspects like compliance, security and scalability — all important factors. With the right WCM-driven experience at the front end, the commerce system can work at the backend doing what it does best, handling the product information and transactional elements.

Swim With A New School of Fish

Secondly, the debate between headless and traditional WCMs. Most companies are currently on their second or third generation “traditional" CMS, so they have quite some experience with it, and know what to ask for when they engage with vendors during a replacement cycle. In many cases a traditional CMS can do the job, provided you select the right one. But headless CMSs — which simplify the way of delivering dynamic content to mobile devices — can make a real difference, particularly to e-Commerce-led customer experiences. Some systems even allow you to work both in a traditional and headless manner, combining the best of both worlds. If you’re looking to achieve any of the following with a WCM, then the headless approach may be best for you.

1. Rapidly deliver online stores and web sites to a wide range of devices

2. Manage campaign sites, sales offers and other short-lived online properties

3. Syndicate content to affiliate sites/companies, or for instance your e-Commerce environment

4. Reuse content on other channels, in particular mobile apps, but also other devices such as POS displays and kiosks

5. Reuse content on social channels

But most importantly, remember that it’s all about the customer experience. What experience do you provide now, and what kind of experience do you want them to have in the future? Recognize what approach and features matter most and make the most sense given your company’s future goals. Businesses with customers across regions should be able to ensure their WCM systems are able to easily localize content into any language, as the first step toward delivering relevant and personal experiences. While markets have become global, customers still understandably want localized information and approach a business and its products from multiple geographies, channels and platforms. Do the appropriate research now and save yourself from drowning in these complex issues later.

Peggy Chen joined SDL in 2014 and is currently Chief Marketing Officer, with responsibility for communicating the strategic direction of SDL’s brand, products and services across all channels in support of customer acquisition and retention. Prior to SDL, Chen was at Oracle where she drove go-to-market strategies leading Product Marketing and Product Management teams. Chen holds a Bachelors and Masters of Engineering in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology

[contcentric]

Create A Custom Post Login Action in Liferay DXP 7.1

While working in the Liferay DXP 7.1 environment, we often need to perform a certain action when a user logs in to the Liferay server. To achieve this, we need to programmatically perform some action when a user logs in. I have put together the steps which would help a Liferay practitioner perform that action and save the development time.

To give you a small example, suppose, we want to send an email notification to the admin when a user logs in to the Liferay server. By implementing the steps mentioned in this blog, the same can be achieved.

Related blog: Top Benefits of Liferay CMS for the Users, Businesses, and Developers

Click this and read more about Liferay development services

Prerequisites:

1) Java 1.8

It can be downloaded from https://www.oracle.com/technetwork/java/javase/downloads/jdk8-downloads-2133151.html

2) Liferay DXP 7.1 bundled with tomcat.

It can be downloaded from https://www.liferay.com/products/dxp/trial-download

3) Eclipse/Liferay Developer Studio (For reference here I am using eclipse toolbar)

Proceed with the following step by step procedure to create your Liferay DXP 7.1 CustomLoginAction action.

1) Once you are done with above-mentioned prerequisites and have completed basic Liferay Environment Setup, your screen should look like the below-mentioned image.

2) In Eclipse select Liferay as your current perspective.

3) Go to File->New->Liferay Work Space Project and enter details as shown in below image.

4) Click Finish after entering details and your newly created Liferay workspace project structure should look at something as shown in below image.

Now once you’re done with basic Liferay project workspace setup you would need to create a module containing your custom login action that could be deployed in your Liferay DXP Server later.

5) Right click on CustomLoginAction project and got to New->Liferay Module Project and enter details as shown in below image.

6) Again, click Finish after entering details and your newly created Liferay module project structure should look at something as shown in below image.

Once you’re ready with the deployable module you would need to implement some service class inside the module that would actually be responsible for your custom login desired action.

7) Again, right click on DemoModule and go to New->Liferay Component Class and select Login Pre Action from Component Class Template dropdown and select finish as shown in below image.

8) After selecting Finish, your screen should appear as shown in the below image.

9) Now in order to implement some custom post login action in your class Component section where it is mentioned pre-property = {“key=login.events.pre”}, simply change it to {“key=login.events.post”} and your class should look as shown in below image.

Now you can deploy this module. Log in to your Liferay environment and you would be able to see your CustomLoginAction Service Class S.O.P in your console as shown in below image.

If you find any challenge in implementing the same, feel free to contact us.

[doloreshunter]

Four Things You May Not Know About API-First Commerce

As previously published on LinkedIn

API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot. A major cruise line offers stylish wearable medallions that serve as a key to a room as well as the form of ID and payment for services on a luxury ship. Most recently, Marriott announced that Alexa will be the butler in select Marriott hotels to elevate customer experience.

With “headless commerce” becoming a go-to commerce application for innovative brands and service providers, there are a few benefits that are often overlooked:

1. Any front layer is game: There is a perception in the market that a headless platform requires a content management system (CMS) or a digital experience platform (DXP). This couldn’t be further from the truth. Any front-end layer works! In fact, with a headless approach, you can unleash your marketing team and creative agency to deliver next generation customer experience without the limitations imposed by pre-built templates in traditional platforms and content systems. Developers can commerce-enable any touchpoint and device using the open source code and API-first framework.

2. No need to rip and replace: Legacy applications are costly and carry a massive load in the day-to-day running of the businesses. Replacing such applications is a risky and stressful endeavor. The great news is that with a headless platform, businesses can innovate and sunset the old systems without ripping and replacing the legacy infrastructure. For example, a major tax and accounting software provider transitioned multiple business units in various regions to a single platform. They gradually replaced core components in each legacy commerce system with microservices for pricing, cart, etc. Another example is a great post by James Beswick that describes in great detail how it could be done: Don’t strangle your monolith when migrating to the cloud — starve it to death.

3. Pace of innovation: Many businesses walk away from new ways to reach customers because their systems make it costly and time-consuming to stage and test a new idea. Testing fast and failing fast, learning quickly and implementing what works is a must for any business that wants to stay on top of their game. API-first approach unleashes marketing professionals to test new touchpoints and devices without a heavy burden on the IT team. For example, if you want to extend experiences across channels through a traditional platform, you need to rebuild the commerce logic in every channel app (mobile, POS, Alexa, call center, etc.). If you have a headless commerce engine, all of the commerce logic is available through the engine API and thus available to any new channel on a consistent basis.

Microservices and SaaS: There is a lot of talk about microservices as part of the API-first commerce and how this technology is shaping the back-end of the commerce environment. What is often overlooked is that for businesses using a SaaS platform, the benefit of microservices is reduced to a great degree. It is up to a platform provider to take advantage of microservices architecture and make sure that with frequent releases of new features and services, everything is still working as it should.

The post Four Things You May Not Know About API-First Commerce appeared first on Get Elastic Ecommerce Blog.

from https://www.getelastic.com/four-things-you-may-not-know-about-api-first-commerce

[expresiadxp]

Five Tips for Choosing the Right DXP

Before implementing DXP, make sure to assess your existing martech stack. This will help you to plan the implementation of the new technology, and it will also allow you to know which technologies already exist in your organization. If you are currently using CRM, you should also consider the way in which it could integrate with your martech stack. A thorough review of your martech stack will assist you in determining how to best deploy DXP.

Choose the right DXP based on its roadmap. The DXP should be able to support your business goals and your long-term strategy. If you are not sure what you want, you can always look for a solution that can help you with your goals. During the planning stage, it is essential to understand your objectives. You should measure everything, including time-to-market and customer satisfaction. By doing this, you can easily adapt your implementation.

When choosing the right DXP, be sure to ask questions from end-users. The best DXPs are flexible enough to integrate with your existing systems. The best ones also offer the ability to integrate with your existing tech stack. If your current tech stack cannot support DXP, you should consider implementing a custom DXP. A custom DXP can help you to improve your customer experience.

Before selecting a DXP, make sure you have a clear roadmap. It should include the steps that the DXP will take to improve your customer experience. The roadmap should be aligned with your business goals. Be sure to choose a DXP that has a roadmap for your business. It should also be flexible enough to adapt to changing business needs. This way, you won't have to replace your existing tech stack with a DXP.

When choosing a DXP, be sure to understand the details of the product. The DXP should offer a roadmap that is based on a five-year plan for your business. It should align with your user journey. If you are unsure about which DXP is best for your company, make sure to look at case studies and customer testimonials from past and present clients. You will find a DXP that has a good roadmap, which helps you get started in the right direction.

When choosing a DXP, it is important to determine how you plan to use it. Your business must evaluate its digital maturity before deciding on a DXP. If you do this, you'll be able to anticipate future needs and make informed decisions about your digital marketing. This will help you select the best DXP. If your company is ready to invest in this type of technology, your business will be more successful than ever.

[dxpdisplay]

Top 10 Features of Brochure Stands

Brochure stands are uniquely designed display stands used for various kinds of promotions or events. Companies use them for many reasons and they are popular for their visible benefits and have some special features as follows that make them popular.  

Features Of Brochure Stands

Flexibility: Brochure or magazine stands come in various shapes, sizes and designs. They can be fixed or collapsible making them very user friendly. You can get one that fits into your space requirements and other specific criteria. Available in steel, aluminum, plastic and nylon-the options are quite varied for you to make a choice depending on your display objectives. They also come is different color schemes if you go for nylon variety making it very easy for you to blend it in your décor or theme.

Aesthetic appeal: Brochure stands come in different shapes and materials making them very eye-catching to look at. They are slender, sleek and very trendy making them very appealing pieces of display for any kind of use. You can be rest assured of the attention they will attract as they are sure to make heads turn with their looks.

Durable: They may be delicate to behold, but they are durable and perfect in all weather conditions. Rust and corrosion proof, brochure stands can withstand wear and tear, rough handling as well as adverse conditions of display. Sturdy and resilient, they deliver on their promise by being durable which makes them perfect for repeated use and long lasting investment.

Ease of operation: Magazine stands are lightweight, portable and easy to store. As some of them can be folded or collapsed, storing them becomes very easy and convenient. They are easy to set up, install, and dismantle needing no additional resources to do the job for you. This makes them very good investment for any business.

Pocket friendly: Brochure stands are so easy to use and install. They are durable and very cost efficient in all aspects. This makes them very pocket friendly and good investment opportunity at all times. You can use them anywhere including your own office for keeping advertisement material or brochures of your business for the visitors. They add value and a spark to your trade show booth as people can easily take stuff from the stands.

Multi-purpose: You can use the brochure stands anywhere you desire. They fit well in outdoor promotion initiatives as well as indoor places like lobbies, office reception, conference halls etc. You need not worry if they will look well –they add value anywhere.

Functionality: Brochure Stands have different shelves or storage levels so you can store multiple kinds of materials in them. They have a combination of various sized pocket folders that can store various kinds of materials very easily.

Customize: You can customize your selection of magazine stand depending on your space, theme, use and other factors. You can use one single design of a combination of different kinds of brochure stands suitable to your needs.

Professional approach: Brochure stands add a certain element of professionalism to your display and set up due to the various advantages they offer to your communication efforts.

Can blend into any theme: The brochure stand fits into any theme, concept or adds to any creative of your message as they blend in seamlessly.

Resource: DXP Display

from http://ift.tt/2knjK37 Source : blog.dxpdisplay.com

[dxpdisplay]

7 Tips For Building a impressive Trade Show Displays

Many of us have visited trade events and still have noticed row after row of tables with draped cloth and boring backdrops. On this atmosphere, what is different? What’s unique and grabs your interest? In most cases, the answer will be absolutely nothing. This is the challenge. If you’re not exciting, folk’s will not be serious. Building a impressive trade show displays is easy, given that you’re prepared to invest enough time, money, along with a little innovative juice in the event that.

Starts using these 7 tricks to provide the boost you have to create your next event an impressive one.  

Make Your Displays Unique

Trade fairs really are a large acquisition of both time and money. If you’re will make an investment in the Trade Show booths, the 1st item you need to spend your cash on is a is often which will get noticed. Paying for a costly booth which you can use and re-use for many years is the ideal option. If you’re probably going to be cheap regarding your booth selection, you may have to evaluate another avenue of promoting.

In addition, make flexibility important while choosing the booth in order that it might be customized to various sizes (e.g. 10′ x 10′, 10′ X 20′) This gives the actual versatility to improve, or reduce your trade exhibition foot print while keeping the visually exciting components of your booth and remaining in keeping with your brand.

Here’s an example of a versatile and interesting booth we made for one of our customers:  

Control the Camping swag Contest

There’s no arguing the promotional products you choose will impact your entire opportunity to attract interest and make thrill around your trade exhibition presence. You almost certainly won’t be generating positive thrill with bad pen freebies.

Paying for promotional products which are as special so that as premium quality as the offering is key. If you’re concerned about the price, remember that everyone doesn’t want to get the “big prize” (more about the following). Get some quality, comparatively cheap (not cheap) items which you’re will to offer over to attendees.

For big item freebies, you have to shoot for maximum impact. Obviously, you are able to give these things to folks which are real potential customers, but ensure you’re benefiting from the opportunity collect contact details for follow-up as soon as the show, when you hand these goodies out.

The rest of these “big prizes” ought to be a part of an eye popping, fun and entertaining experience. You should add a game inside your booth and enjoy the big items become the reward for that winners?  

Host a Game (With Awards!)

When you have an exciting game in the booth suitable to your business, while your competitive entities around the aisle do not have anything but pamphlets, where do you consider folks will wind up? Be sure that your games come with an component of fun and attracts positive attention. Leave the great ‘ole raffle and wow games in the old age home.

Don’t neglect to benefit from this chance to get details. Have attendees sign-up to join. This allows you to definitely create a list which you can use as soon as the event. We recently dealt with a customer to make a small golf whole idea. The obstacles were themed towards the particular event and also the target audience was apt to be a golfer. Hole-in-one!

Don’t limit you to ultimately golf. It may be a variety of games. Consider what your trade show potential customers find entertaining and related. In case your game is engaging, has got the right performance, and provide attractive prizes up for grabs, it might offer company the opportunity are the talk on the show.  

Demo your product or service (or Service)

If you’re investing in a trade show visual appeal, hopefully your products, or services are valuable and different on the market. Consider the trade show attendees as repeating sales calls. If they’re your target audience, it’s time for you to demonstrate your value and show why they ought to award you their organization.

When you have an item, or service that may be demoed, show its real-time value. Think it is just like a mini-infomercial. Concentrate on the value you may offer for the audience, not the functions. If you’re able to allow it to be on the job, get it done. A lot more involved the crowd is, better.  

Use Technologies

Several modern technologies do apply for the trade show atmosphere to provide an exhibitor top of the hand.

Recently, digital signage and interactive touch screens are actually increasingly integrated into trade show booths in an effort to attract attention and display value. These components may be used to show processes, educate consumers, showcase testimonials and lots of other functions that may differentiate an exhibitor around the trade show floor.

Closeness marketing is an additional technology that you might be capable of use to your benefit. As attendees wander near your booth, messages are delivered to their cell phone containing special deals (maybe a deal to try out your game) along with other information about browsing your booth. New technology such as the i Beacon could make this possible.  

Stay Participating in Social media marketing

Even though trade shows is an “in-person” event, that doesn’t suggest that social networking can’t play a role within your overall trade show performance. Active social networking involvement while in the show will help you connect and resonate with two different audiences — attendees, and people who couldn’t allow it to be.

Those in the trade show can locate that you’re there, and when you’re doing so right, you are able to show that you’re worth looking at. Make sure you are actively using trade event related hash tags to ensure that visitors can certainly find your content regularly.

Additionally the ones that didn’t result in the show may go through the big event vicariously using your posts. Simply because someone isn’t there, doesn’t make sure they are dead for you. Capture the entire goings on on the show and illustrate the social dash you’re making. Who knows, the individual attentiveness on social networking that didn’t result in the show could be the real decision maker.  

Be Impressive

Trade show marketing generally is a rewarding experience and may illustrate a real ROI. Creating a impressive trade show booth is a element which can help you reach your primary goal.

What items and techniques maybe you have a part of your Trade Show Displays making it impressive? If you’re thinking about incorporating inbound marketing inside your trade show initiatives to maximize ROI

Resource: DXP Display

from http://ift.tt/2jN4BFc Source : blog.dxpdisplay.com