#Starcom MediaVest Group

[postkiwi]

Heineken Worlds Apart brings people together

Heineken Worlds Apart ad brings people together with @TheHumanLibrary @PublicisLondon @Heineken_UK

Heineken® has launched a new Open Your World campaign in the UK to promote openness as a value that helps break through the barriers that divide us. For more than 150 years Heineken® has stood for openness, believing that the simple act of sitting down and having a conversation over a beer, helps bring people together. Now Heineken® is putting it to the test with a new campaign which aims to…

[sekerenews]

Publicis Groupe Appoints Bertilla Teo and Michael Lee as Greater China Co-CEOs

The Publicis Groupe recently announced the new leadership of Greater China. According to the announcement, Bertilla Teo, and Michael Lee will now be the Co-CEOs of Greater China.  Bertilla Teo was the CEO of Publicis Media Greater China before this appointment while Michael Lee was the CEO of Publicis Communications of Greater China.

Bertilla Teo and Michael Lee as CO-CEO’s of Greater China

In their new role at Greater China, both Teo and Lee will be reporting directly to Loris Nold. Loris Nold is the CEO of Publicis Groupe Asia Pacific, the Middle East and Africa. As CO-CEOs both Teo and Lee will be tasked with driving Publicis Groupe’s transformation in Greater China. They will also be accelerating the agency’s capabilities and game changers to deliver better solutions to their clients. As CO-CEOs they are expected to grow and develop existing talents within the company. They will also recruit new talents from the market while driving further improvement in its resource management across disciplines and solutions. The CO-CEOs will be working very closely with the Chief talent officer (Janice Foo) and Chief financial officer (Teguh Chen). David Gompel who is the current chief operating officer of Publicis Communications will move to the newly created role of managing director of Publicis, Sapient APAC, in addition to leading Publicis Groupe digital operations in Greater China.

About Bertilla Teo and Michael Lee

Teo has been a part of the Publicis Groupe family for over nine years. She acted as the CEO of Starcom MediaVest Group Greater China when she joined the company. She served in her role as CEO of Publicis Media Greater China for 3 years before this appointment.  Lee has worked with the company for 8 years.

Bertilla Teo, Michael Lee and Publicis Groupe Speak on the New Appointment

Speaking on her new role Teo stated that she is confident that their partnership will help to deliver greater and tangible business value for their clients. Also speaking on his new role Lee said “Publicis Groupe’s pioneering spirit is exactly what makes us a driving force in this challenging and exciting industry. I am very much looking forward to the future as the Power of One.” Loris Nold also spoke about their appointment praising their work and stating with them both at the helm of things, they have a unique proposition in the company. He also stated that with their strong leadership he knows they can deliver greater value and business impact for their clients and opportunities for their talents. He concluded his statement by congratulating David Gompel on his new role. Read the full article

[localbizlift]

Twitter hires former Refinery29 COO Sarah Personette as Head of Client Solutions

Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions.

The company says this will allow Derella to focus on his expanded role leading Content Partnerships, Self-Serve Advertising, Operations, and Twitter Services.

Personette, meanwhile, will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.

Derella welcomed Personette this morning in a series of tweets.

1/4 Some news…Thrilled to welcome @SEP as Twitter’s new head of Twitter Client Solutions. Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter.

— matt derella (@Derella) September 10, 2018

“Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter,” he said. “Sarah has a career anchored in putting the customer at the core. She’s led global marketing and agency teams across publishing, tech and advertising. We are thrilled to bring her range of expertise and her leadership to Twitter and our partners.”

Personette was not long in her last role as COO at Refinery29, where she had been only since January 2018. Before that, she was VP of global marketing at Facebook from 2014 to 2017, where she ran a 500-person group focused on getting its ad products into the hands of clients. She also built and led Facebook’s Global Agency Team.

Prior to Facebook, she was the U.S. President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.

Since 2016, she has been serving as a corporate director for publicly traded retailer, Build-A-Bear Workshop, which was recently in the news for a disastrous “Pay Your Age Day” deal that overwhelmed stores with crowds.

Personette is also a director of Northwestern University’s Alumnae Board, She Runs It, and the Reisenbach Foundation.

“I feel incredibly honored to be joining Twitter at this time and with this team,” Personette said, in a statement. “Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.”

The hire comes at a difficult time for Twitter, where it’s being hauled into the Senate to face questions over how foreign influence is impacting domestic politics, and how consumer data is protected.

The company also recently banned Alex Jones from using its platform, following a backlash that saw tens of thousands of Twitter users blocking the accounts of major brands like Nike, Pepsi, Uber, McDonald’s, Red Bull, Starbucks, IBM, Cisco, Microsoft, Wells Fargo, Visa and Capital One, and others in an attempt to pressure the company into banning Jones.

Some are saying @Jack only made this move b/c #BlockParty500 affected Twitter's ad revenues. That may or may not be true, but I think it's important to acknowledge it when companies do the right thing for any reason b/c it's not inevitable they will, even w/ coordinated pressure.

— Shannon Coulter (@shannoncoulter) September 6, 2018

The brand boycott had been led by #GrabYourWallet, an organization headed by Shannon Coulter. She had created a brand block list that included nearly 500 major companies, which Twitter users could subscribe with a click. Coulter said she would automatically unblock every company on the list when Twitter kicked out Jones – which she did on September 6.

The ease with which users could take a stance against Twitter’s policies – a stance that greatly impacted brands ability to do business on the platform – could continue to be trouble for the company, and a challenge for Personette, if users revolt against other executive decisions in the future.

[pmsocialmedia]

Twitter hires former Refinery29 COO Sarah Personette as Head of Client Solutions

Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions.

The company says this will allow Derella to focus on his expanded role leading Content Partnerships, Self-Serve Advertising, Operations, and Twitter Services.

Personette, meanwhile, will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.

Derella welcomed Personette this morning in a series of tweets.

1/4 Some news…Thrilled to welcome @SEP as Twitter’s new head of Twitter Client Solutions. Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter.

— matt derella (@Derella) September 10, 2018

“Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter,” he said. “Sarah has a career anchored in putting the customer at the core. She’s led global marketing and agency teams across publishing, tech and advertising. We are thrilled to bring her range of expertise and her leadership to Twitter and our partners.”

Personette was not long in her last role as COO at Refinery29, where she had been only since January 2018. Before that, she was VP of global marketing at Facebook from 2014 to 2017, where she ran a 500-person group focused on getting its ad products into the hands of clients. She also built and led Facebook’s Global Agency Team.

Prior to Facebook, she was the U.S. President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.

Since 2016, she has been serving as a corporate director for publicly traded retailer, Build-A-Bear Workshop, which was recently in the news for a disastrous “Pay Your Age Day” deal that overwhelmed stores with crowds.

Personette is also a director of Northwestern University’s Alumnae Board, She Runs It, and the Reisenbach Foundation.

“I feel incredibly honored to be joining Twitter at this time and with this team,” Personette said, in a statement. “Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.”

The hire comes at a difficult time for Twitter, where it’s being hauled into the Senate to face questions over how foreign influence is impacting domestic politics, and how consumer data is protected.

The company also recently banned Alex Jones from using its platform, following a backlash that saw tens of thousands of Twitter users blocking the accounts of major brands like Nike, Pepsi, Uber, McDonald’s, Red Bull, Starbucks, IBM, Cisco, Microsoft, Wells Fargo, Visa and Capital One, and others in an attempt to pressure the company into banning Jones.

Some are saying @Jack only made this move b/c #BlockParty500 affected Twitter's ad revenues. That may or may not be true, but I think it's important to acknowledge it when companies do the right thing for any reason b/c it's not inevitable they will, even w/ coordinated pressure.

— Shannon Coulter (@shannoncoulter) September 6, 2018

The brand boycott had been led by #GrabYourWallet, an organization headed by Shannon Coulter. She had created a brand block list that included nearly 500 major companies, which Twitter users could subscribe with a click. Coulter said she would automatically unblock every company on the list when Twitter kicked out Jones – which she did on September 6.

The ease with which users could take a stance against Twitter’s policies – a stance that greatly impacted brands ability to do business on the platform – could continue to be trouble for the company, and a challenge for Personette, if users revolt against other executive decisions in the future.

via Social – TechCrunch https://ift.tt/2NuPrFT

[un-enfant-immature]

Twitter hires former Refinery29 COO Sarah Personette as Head of Client Solutions

Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions.

The company says this will allow Derella to focus on his expanded role leading Content Partnerships, Self-Serve Advertising, Operations, and Twitter Services.

Personette, meanwhile, will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.

Derella welcomed Personette this morning in a series of tweets.

1/4 Some news…Thrilled to welcome @SEP as Twitter’s new head of Twitter Client Solutions. Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter.

— matt derella (@Derella) September 10, 2018

“Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter,” he said. “Sarah has a career anchored in putting the customer at the core. She’s led global marketing and agency teams across publishing, tech and advertising. We are thrilled to bring her range of expertise and her leadership to Twitter and our partners.”

Personette was not long in her last role as COO at Refinery29, where she had been only since January 2018. Before that, she was VP of global marketing at Facebook from 2014 to 2017, where she ran a 500-person group focused on getting its ad products into the hands of clients. She also built and led Facebook’s Global Agency Team.

Prior to Facebook, she was the U.S. President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.

Since 2016, she has been serving as a corporate director for publicly traded retailer, Build-A-Bear Workshop, which was recently in the news for a disastrous “Pay Your Age Day” deal that overwhelmed stores with crowds.

Personette is also a director of Northwestern University’s Alumnae Board, She Runs It, and the Reisenbach Foundation.

“I feel incredibly honored to be joining Twitter at this time and with this team,” Personette said, in a statement. “Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.”

The hire comes at a difficult time for Twitter, where it’s being hauled into the Senate to face questions over how foreign influence is impacting domestic politics, and how consumer data is protected.

The company also recently banned Alex Jones from using its platform, following a backlash that saw tens of thousands of Twitter users blocking the accounts of major brands like Nike, Pepsi, Uber, McDonald’s, Red Bull, Starbucks, IBM, Cisco, Microsoft, Wells Fargo, Visa and Capital One, and others in an attempt to pressure the company into banning Jones.

The brand boycott had been led by #GrabYourWallet, an organization headed by Shannon Coulter. She had created a brand block list that included nearly 500 major companies, which Twitter users could subscribe with a click. Coulter said she would automatically unblock every company on the list when Twitter kicked out Jones – which she did on September 6.

The ease with which users could take a stance against Twitter’s policies – a stance that greatly impacted brands ability to do business on the platform – could continue to be trouble for the company, and a challenge for Personette, if users revolt against other executive decisions in the future.

[jeramymobley]

Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid

Innovid, a leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Bryan Simkins as Senior Vice President of Brand Solutions. Simkins will be responsible for growing and cultivating Innovid’s brand partnerships and helping them implement data-driven video marketing – a key element in marketer’s campaigns and strategies for 2018. Simkins will help connect brands with their consumers more effectively, particularly in this time of rapid transformation of the TV industry.

Simkins brings more than 15 years of media and marketing technology expertise, including senior roles at Starcom MediaVest Group, where early on he recognised the importance of Innovid as a media agnostic video marketing platform. He also held roles at Digitas, Accuen, BBDO, FedEx, and most recently at Transparent, a marketing technology consultancy, where he was a founding partner and provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.

“Innovid is an undisputed leader in creating and executing strategic, data-driven video marketing across all screens. In a time where transparency is critical, the largest global brands in consumer packaged goods, auto, financial services and more, are using the Innovid platform to get a single view of their entire digital video investment. I am excited to work with them to grow their businesses, and create strong customer relationships through technology,” said Simkins.

“With hundreds of Innovid campaigns in 2017 being data-driven and 79 percent of brand marketers stating that data would be key in their 2018 video strategy, having Bryan on board couldn’t come at a better time. Bryan’s expertise in addressability will help us to support more marketers in their quest for better business outcomes through data-driven video marketing, and will help shape the industry development of the future of TV. Bryan’s experience and knowledge of a marketer’s needs is a huge asset to us and will put Innovid in an ideal position for future growth,” said Beth-Ann Eason, President of Innovid.

The article Bryan Simkins Appointed by Innovid as SVP of Brand Solutions appeared first on World Branding Forum.

[vinodsteph]

#OOTD: office of the day. 📸 by @ditta.irawati (at Starcom Mediavest Group Indonesia)

[marketingsignals-org-blog]

Signal ™

Signal is the first and only Customer Identity Solution for enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world generating more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Signal has been recognized with numerous awards and honors, appearing on the Inc. 500 list of the fastest growing companies in 2015, 2016 and 2017.

Source:Linkedin

[sheminecrafts]

Twitter hires former Refinery29 COO Sarah Personette as Head of Client Solutions

Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions.

The company says this will allow Derella to focus on his expanded role leading Content Partnerships, Self-Serve Advertising, Operations, and Twitter Services.

Personette, meanwhile, will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.

Derella welcomed Personette this morning in a series of tweets.

1/4 Some news…Thrilled to welcome @SEP as Twitter’s new head of Twitter Client Solutions. Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter.

— matt derella (@Derella) September 10, 2018

“Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter,” he said. “Sarah has a career anchored in putting the customer at the core. She’s led global marketing and agency teams across publishing, tech and advertising. We are thrilled to bring her range of expertise and her leadership to Twitter and our partners.”

Personette was not long in her last role as COO at Refinery29, where she had been only since January 2018. Before that, she was VP of global marketing at Facebook from 2014 to 2017, where she ran a 500-person group focused on getting its ad products into the hands of clients. She also built and led Facebook’s Global Agency Team.

Prior to Facebook, she was the U.S. President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.

Since 2016, she has been serving as a corporate director for publicly traded retailer, Build-A-Bear Workshop, which was recently in the news for a disastrous “Pay Your Age Day” deal that overwhelmed stores with crowds.

Personette is also a director of Northwestern University’s Alumnae Board, She Runs It, and the Reisenbach Foundation.

“I feel incredibly honored to be joining Twitter at this time and with this team,” Personette said, in a statement. “Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.”

The hire comes at a difficult time for Twitter, where it’s being hauled into the Senate to face questions over how foreign influence is impacting domestic politics, and how consumer data is protected.

The company also recently banned Alex Jones from using its platform, following a backlash that saw tens of thousands of Twitter users blocking the accounts of major brands like Nike, Pepsi, Uber, McDonald’s, Red Bull, Starbucks, IBM, Cisco, Microsoft, Wells Fargo, Visa and Capital One, and others in an attempt to pressure the company into banning Jones.

Some are saying @Jack only made this move b/c #BlockParty500 affected Twitter's ad revenues. That may or may not be true, but I think it's important to acknowledge it when companies do the right thing for any reason b/c it's not inevitable they will, even w/ coordinated pressure.

— Shannon Coulter (@shannoncoulter) September 6, 2018

The brand boycott had been led by #GrabYourWallet, an organization headed by Shannon Coulter. She had created a brand block list that included nearly 500 major companies, which Twitter users could subscribe with a click. Coulter said she would automatically unblock every company on the list when Twitter kicked out Jones – which she did on September 6.

The ease with which users could take a stance against Twitter’s policies – a stance that greatly impacted brands ability to do business on the platform – could continue to be trouble for the company, and a challenge for Personette, if users revolt against other executive decisions in the future.

from iraidajzsmmwtv https://ift.tt/2wYw0Mk via IFTTT

[technicalsolutions88]

Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions.

The company says this will allow Derella to focus on his expanded role leading Content Partnerships, Self-Serve Advertising, Operations, and Twitter Services.

Personette, meanwhile, will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.

Derella welcomed Personette this morning in a series of tweets.

1/4 Some news…Thrilled to welcome @SEP as Twitter’s new head of Twitter Client Solutions. Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter.

— matt derella (@Derella) September 10, 2018

“Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter,” he said. “Sarah has a career anchored in putting the customer at the core. She’s led global marketing and agency teams across publishing, tech and advertising. We are thrilled to bring her range of expertise and her leadership to Twitter and our partners.”

Personette was not long in her last role as COO at Refinery29, where she had been only since January 2018. Before that, she was VP of global marketing at Facebook from 2014 to 2017, where she ran a 500-person group focused on getting its ad products into the hands of clients. She also built and led Facebook’s Global Agency Team.

Prior to Facebook, she was the U.S. President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.

Since 2016, she has been serving as a corporate director for publicly traded retailer, Build-A-Bear Workshop, which was recently in the news for a disastrous “Pay Your Age Day” deal that overwhelmed stores with crowds.

Personette is also a director of Northwestern University’s Alumnae Board, She Runs It, and the Reisenbach Foundation.

“I feel incredibly honored to be joining Twitter at this time and with this team,” Personette said, in a statement. “Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.”

The hire comes at a difficult time for Twitter, where it’s being hauled into the Senate to face questions over how foreign influence is impacting domestic politics, and how consumer data is protected.

The company also recently banned Alex Jones from using its platform, following a backlash that saw tens of thousands of Twitter users blocking the accounts of major brands like Nike, Pepsi, Uber, McDonald’s, Red Bull, Starbucks, IBM, Cisco, Microsoft, Wells Fargo, Visa and Capital One, and others in an attempt to pressure the company into banning Jones.

Some are saying @Jack only made this move b/c #BlockParty500 affected Twitter's ad revenues. That may or may not be true, but I think it's important to acknowledge it when companies do the right thing for any reason b/c it's not inevitable they will, even w/ coordinated pressure.

— Shannon Coulter (@shannoncoulter) September 6, 2018

The brand boycott had been led by #GrabYourWallet, an organization headed by Shannon Coulter. She had created a brand block list that included nearly 500 major companies, which Twitter users could subscribe with a click. Coulter said she would automatically unblock every company on the list when Twitter kicked out Jones – which she did on September 6.

The ease with which users could take a stance against Twitter’s policies – a stance that greatly impacted brands ability to do business on the platform – could continue to be trouble for the company, and a challenge for Personette, if users revolt against other executive decisions in the future.

from Social – TechCrunch https://ift.tt/2NuPrFT Original Content From: https://techcrunch.com

[theinvinciblenoob]

Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based in New York, where she’ll report to Head of Customers Matt Derella, also previously head of Twitter Client Solutions.

The company says this will allow Derella to focus on his expanded role leading Content Partnerships, Self-Serve Advertising, Operations, and Twitter Services.

Personette, meanwhile, will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.

Derella welcomed Personette this morning in a series of tweets.

1/4 Some news…Thrilled to welcome @SEP as Twitter’s new head of Twitter Client Solutions. Sarah will be taking the reins in overseeing our our strategy and execution in helping the world’s largest businesses grow with Twitter.

— matt derella (@Derella) September 10, 2018

“Sarah will be taking the reins in overseeing our strategy and execution in helping the world’s largest businesses grow with Twitter,” he said. “Sarah has a career anchored in putting the customer at the core. She’s led global marketing and agency teams across publishing, tech and advertising. We are thrilled to bring her range of expertise and her leadership to Twitter and our partners.”

Personette was not long in her last role as COO at Refinery29, where she had been only since January 2018. Before that, she was VP of global marketing at Facebook from 2014 to 2017, where she ran a 500-person group focused on getting its ad products into the hands of clients. She also built and led Facebook’s Global Agency Team.

Prior to Facebook, she was the U.S. President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.

Since 2016, she has been serving as a corporate director for publicly traded retailer, Build-A-Bear Workshop, which was recently in the news for a disastrous “Pay Your Age Day” deal that overwhelmed stores with crowds.

Personette is also a director of Northwestern University’s Alumnae Board, She Runs It, and the Reisenbach Foundation.

“I feel incredibly honored to be joining Twitter at this time and with this team,” Personette said, in a statement. “Twitter creates the forum for people’s voices to be heard, and that is hugely meaningful for brands who want to make genuine connections. I look forward to working with the top marketers in the world to help them move consumers from inspiration to action.”

The hire comes at a difficult time for Twitter, where it’s being hauled into the Senate to face questions over how foreign influence is impacting domestic politics, and how consumer data is protected.

The company also recently banned Alex Jones from using its platform, following a backlash that saw tens of thousands of Twitter users blocking the accounts of major brands like Nike, Pepsi, Uber, McDonald’s, Red Bull, Starbucks, IBM, Cisco, Microsoft, Wells Fargo, Visa and Capital One, and others in an attempt to pressure the company into banning Jones.

Some are saying @Jack only made this move b/c #BlockParty500 affected Twitter's ad revenues. That may or may not be true, but I think it's important to acknowledge it when companies do the right thing for any reason b/c it's not inevitable they will, even w/ coordinated pressure.

— Shannon Coulter (@shannoncoulter) September 6, 2018

The brand boycott had been led by #GrabYourWallet, an organization headed by Shannon Coulter. She had created a brand block list that included nearly 500 major companies, which Twitter users could subscribe with a click. Coulter said she would automatically unblock every company on the list when Twitter kicked out Jones – which she did on September 6.

The ease with which users could take a stance against Twitter’s policies – a stance that greatly impacted brands ability to do business on the platform – could continue to be trouble for the company, and a challenge for Personette, if users revolt against other executive decisions in the future.

via TechCrunch

[martechadvisor-blog]

Innovid Promotes Stephanie Geno to Senior Vice President of Marketing

New York, NY: Innovid, the video marketing platform, today announced the promotion of Stephanie Geno to senior vice president of marketing. Geno, who previously served as vice president of brand solutions at Innovid, also will be the newest member of the Innovid management team. As Innovid continues to grow globally, Geno will play an instrumental role in helping tell the stories of Innovid’s customers and take their data-driven video marketing programs to the next level.

With a unique background in strategic planning, partnership marketing, and technical expertise, Geno brings more than a decade of digital marketing experience working with marquee brands to her new role at Innovid. Prior to joining the company as vice president of brands solutions earlier this year, Geno co-founded and served as Partner, Head of Accounts at Transparent, a marketing automation consultancy, where she led the digital marketing enablement consulting practice. Prior to that, Geno served as senior vice president at Starcom MediaVest Group on the Digital Center of Excellence team.

“After an impressive tenure helping our clients on the brand solutions side, Stephanie was a natural fit to lead Innovid’s global marketing efforts,” said Beth-Ann Eason, president, Innovid. “Her expertise leading integrated client communications, global media strategy and high-impact customer experiences for some of the world’s leading brands will serve Innovid’s customers well as they leverage the power of digital for world-class interactive and personalized video campaigns.”

An advocate for promoting women and the next generation of marketers, Geno is the co-lead for the Denver chapter of mBolden, an organization championing women in leadership in the mobile, digital, and tech industries.

“My passion is helping brands navigate and excel in today’s data-driven marketplace,” said Geno. “I feel fortunate to be part of Innovid’s management team as the company continues to lead the industry in delivering digital video solutions that increase interactivity, engagement and personalization with customers.”

  This article was first appeared on MarTech Advisor

[faggotnafaggot-blog]

Ending season 3 with another THANK YOU! #ForeverGrateful #WTF #WhereisTheFaggy #Friday (at Starcom Mediavest Group, Philippines)

[jeramymobley]

Industry Veteran Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid

Innovid, a leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Bryan Simkins as Senior Vice President of Brand Solutions. Simkins will be responsible for growing and cultivating Innovid’s brand partnerships and helping them implement data-driven video marketing – a key element in marketer’s campaigns and strategies for 2018. Simkins will help connect brands with their consumers more effectively, particularly in this time of rapid transformation of the TV industry.

Simkins brings more than 15 years of media and marketing technology expertise, including senior roles at Starcom MediaVest Group, where early on he recognised the importance of Innovid as a media agnostic video marketing platform. He also held roles at Digitas, Accuen, BBDO, FedEx, and most recently at Transparent, a marketing technology consultancy, where he was a founding partner and provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.

“Innovid is an undisputed leader in creating and executing strategic, data-driven video marketing across all screens. In a time where transparency is critical, the largest global brands in consumer packaged goods, auto, financial services and more, are using the Innovid platform to get a single view of their entire digital video investment. I am excited to work with them to grow their businesses, and create strong customer relationships through technology,” said Simkins.

“With hundreds of Innovid campaigns in 2017 being data-driven and 79 percent of brand marketers stating that data would be key in their 2018 video strategy, having Bryan on board couldn’t come at a better time. Bryan’s expertise in addressability will help us to support more marketers in their quest for better business outcomes through data-driven video marketing, and will help shape the industry development of the future of TV. Bryan’s experience and knowledge of a marketer’s needs is a huge asset to us and will put Innovid in an ideal position for future growth,” said Beth-Ann Eason, President of Innovid.

The article Industry Veteran Bryan Simkins Appointed by Innovid as SVP of Brand Solutions appeared first on World Branding Forum.

[glenmenlow]

Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid

Innovid, a leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Bryan Simkins as Senior Vice President of Brand Solutions. Simkins will be responsible for growing and cultivating Innovid’s brand partnerships and helping them implement data-driven video marketing – a key element in marketer’s campaigns and strategies for 2018. Simkins will help connect brands with their consumers more effectively, particularly in this time of rapid transformation of the TV industry.

Simkins brings more than 15 years of media and marketing technology expertise, including senior roles at Starcom MediaVest Group, where early on he recognised the importance of Innovid as a media agnostic video marketing platform. He also held roles at Digitas, Accuen, BBDO, FedEx, and most recently at Transparent, a marketing technology consultancy, where he was a founding partner and provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.

“Innovid is an undisputed leader in creating and executing strategic, data-driven video marketing across all screens. In a time where transparency is critical, the largest global brands in consumer packaged goods, auto, financial services and more, are using the Innovid platform to get a single view of their entire digital video investment. I am excited to work with them to grow their businesses, and create strong customer relationships through technology,” said Simkins.

“With hundreds of Innovid campaigns in 2017 being data-driven and 79 percent of brand marketers stating that data would be key in their 2018 video strategy, having Bryan on board couldn’t come at a better time. Bryan’s expertise in addressability will help us to support more marketers in their quest for better business outcomes through data-driven video marketing, and will help shape the industry development of the future of TV. Bryan’s experience and knowledge of a marketer’s needs is a huge asset to us and will put Innovid in an ideal position for future growth,” said Beth-Ann Eason, President of Innovid.

The article Bryan Simkins Appointed by Innovid as SVP of Brand Solutions appeared first on World Branding Forum.

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Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid

Innovid, a leading video marketing platform for advertisers to engage consumers across all screens and channels, today announced the appointment of Bryan Simkins as Senior Vice President of Brand Solutions. Simkins will be responsible for growing and cultivating Innovid’s brand partnerships and helping them implement data-driven video marketing – a key element in marketer’s campaigns and strategies for 2018. Simkins will help connect brands with their consumers more effectively, particularly in this time of rapid transformation of the TV industry.

Simkins brings more than 15 years of media and marketing technology expertise, including senior roles at Starcom MediaVest Group, where early on he recognised the importance of Innovid as a media agnostic video marketing platform. He also held roles at Digitas, Accuen, BBDO, FedEx, and most recently at Transparent, a marketing technology consultancy, where he was a founding partner and provided services to senior industry leaders—from strategy development to implementation of marketing technologies, as well as amplification and education across the industry.

“Innovid is an undisputed leader in creating and executing strategic, data-driven video marketing across all screens. In a time where transparency is critical, the largest global brands in consumer packaged goods, auto, financial services and more, are using the Innovid platform to get a single view of their entire digital video investment. I am excited to work with them to grow their businesses, and create strong customer relationships through technology,” said Simkins.

“With hundreds of Innovid campaigns in 2017 being data-driven and 79 percent of brand marketers stating that data would be key in their 2018 video strategy, having Bryan on board couldn’t come at a better time. Bryan’s expertise in addressability will help us to support more marketers in their quest for better business outcomes through data-driven video marketing, and will help shape the industry development of the future of TV. Bryan’s experience and knowledge of a marketer’s needs is a huge asset to us and will put Innovid in an ideal position for future growth,” said Beth-Ann Eason, President of Innovid.

The article Bryan Simkins Appointed by Innovid as SVP of Brand Solutions appeared first on World Branding Forum.