#Tableau Testing Checklist

[satvikasailu6]

The Ultimate Tableau Dashboard Testing Checklist

Ensuring the quality of a Tableau dashboard goes beyond building. It requires thorough testing to validate its reliability and usability. This tableau dashboard testing checklist focuses on essential aspects like verifying data accuracy, evaluating functionality, security testing to protect sensitive data, stress testing for performance under load, and visual testing to maintain clarity and design standards.

Aspects Involved in Testing the Tableau Dashboard

Testing Data Sources:

Ensure the dashboard is connected to the correct data sources and that credentials are set up properly.

Checking Data Accuracy:

1. Check whether the source data is reflected in the dashboard. This involves cross-checking the data on the dashboard with the data from the sources.

2. Verify that the calculated fields, aggregates, and measures are as expected.

Functionality Testing:

1. Report or dashboard design check.

2. Filters and parameters testing to see if they work as expected and do not display incorrect data. Also, if the dynamic changes to data visuals are applied and reflected.

3. Drilldown reports checking.

4. Ease of navigation, interactivity, and responsiveness in terms of usability.

Security Testing:

1. To check the security for report access and Row Level Security Permissions.

2. Integration of Single Sign On (SSO) security.

3. Multi-factor authentication.

Regression Testing:

Any change to the BI Dashboard/Model can impact the existing reports. It is important to perform regression testing so that after updates or modifications, the data/visuals shown in the dashboard remain the same before and after the changes.

Stress Testing:

To test the load time, run time, filter application time, and to simulate the access of reports and user behavior.

Visual Testing:

To check alignments, layouts, consistencies in terms of texts, visuals, or images to ensure all the elements are properly aligned.

How Does DataOps Suite BI Validator Enable Testing of Tableau Dashboards?

BI Validator is a no-code testing tool to automate the regression, stress, and functional testing of Tableau reports and dashboards. 

Checking Data Accuracy:

DataOps Suite allows users to validate the data from the visuals of the report to be compared to the source databases. On connecting to Tableau and selecting a report, the datasets underlying the visuals of the reports are accessible through the suite as well. Each Visual has its own dataset, which can be compared to a source database used to build the tableau report.

This is possible with the help of the Data Compare component in the suite, which can compare the aggregated data from the databases and the datasets of the visuals. The differences are captured, thus allowing users to check the data accuracy between the reports and databases.

Functionality Testing and Visual Testing:

Once the connection is established, the users can access the reports and the exact workspace to work with. The specific workbook/report is accessible. The report will be loaded without any changes, and the visuals and filters of the report can be accessed from the BI Validator itself, thus verifying the responsiveness of the visuals and filters and verifying whether the dynamic changes are reflected.

The BI Validator comes with the Tableau Upgrade component to compare two reports, which can be the same or different from one or different data sources.

A common use case is the comparison of views and worksheets across multiple environments. Comparison can be done in terms of both text and appearance, where the differences are captured and pointed out wherever mismatch occurs in both reports. Also, BI Validator allows the differences in the filters of both reports to be pointed out on enabling “Capture filters after applying.”.

Security Testing:

BI Validator connects with Tableau Testing through direct trust authentication, default authentication, or personal access token, where the users must provide their respective Tableau credentials, secret key, and secret ID (in direct trust connection) and the necessary web login commands (for default or personal access token connection). Thus, ensuring the authentication is secure so that only the users with valid credentials are accessing their reports to be validated.

BI Validator restricts the users from downloading the testing results when it comes to BI Reports to prevent the sensitive information from being downloaded.

The DataOps suite also has user-based access through roles and containers to prevent access to reports for everyone. The BI Validator can only allow users with defined roles and permissions to access reports.

Regression Testing:

BI Validator supports regression testing of the reports through the Tableau Regression component, which automates the testing of Tableau reports during any in-place upgrades and workbook deployments. This testing happens by comparing a benchmarked/baseline version of the dashboard/report with the live version. The filters can be changed accordingly if needed before/after the benchmarking. These filter changes can be bookmarked as the latest checkpoint before running the test.

Similar to upgrades, regression test runs can validate the differences in terms of appearance or text. Also, differences in the filters can be pointed out on enabling “capture filters after applying.”

Stress Testing:

BI Validator comes with a stress test plan to simulate concurrent users accessing reports to evaluate how reports and dashboards perform under heavy load. The plan typically involves running multiple users through different types of interactions, such as viewing reports, applying filters, refreshing data, and interacting with custom visuals.

The stress test plan allows the users to select the pages/dashboards from required workspaces to perform stress testing. These pages can be either from the same or different report.

Users can run the stress test plan on specific run options like number of parallel users, time spent on each page, total simulation run time, number of seconds to reach parallel users, refresh time, and other options to run the stress test plan.

The runs will result in showing metrics like Average Open Time and Max Open Time, Average Filter Apply Time, SLA Failures.

[innovationalofficesolution]

Tableau to Power BI Migration Checklist: Ensure a Smooth Transition

In today’s fast-moving business world, data drives decisions. Many organizations that started with Tableau are now switching to Power BI for its seamless Microsoft integration, cost-effectiveness, and user-friendly interface. But migrating from Tableau to Power BI isn’t just about copying reports—it requires careful planning and execution.

At OfficeSolution, we’ve helped many businesses make this shift smoothly. Here’s a detailed Tableau to Power BI migration checklist to ensure your transition is successful and stress-free.

✅ 1. Define Business Objectives

Clarify why you're migrating.

Set clear goals—cost savings, better integration with Microsoft tools, or improved accessibility.

Identify key stakeholders and decision-makers early in the process.

Tip: Involve both IT and business users to make sure everyone's needs are considered.

✅ 2. Audit Existing Tableau Assets

List all Tableau dashboards, data sources, and reports.

Prioritize which ones to migrate based on usage and business value.

Identify complex visuals or custom calculations that may need special handling.

Tip: Remove unused or outdated dashboards to save time and effort during migration.

✅ 3. Map Data Sources

Identify all databases, files, and APIs used in Tableau.

Check Power BI compatibility for each data source.

Create a connection plan for data migration.

Tip: Power BI supports many of the same sources, but some connectors may behave differently—test them early.

✅ 4. Rebuild Reports in Power BI

Power BI doesn’t import Tableau reports directly. Rebuild dashboards using Power BI visuals and features.

Replicate calculated fields and filters manually.

Match the design and layout as closely as possible for user familiarity.

Tip: Take this chance to improve visual clarity and simplify the user experience.

✅ 5. Validate Data and Results

Compare Power BI reports with original Tableau outputs.

Validate numbers, KPIs, and visual accuracy.

Get feedback from end-users to confirm the reports meet their needs.

Tip: Test on a small group of users before company-wide rollout.

✅ 6. Train Your Team

Provide hands-on Power BI training sessions.

Share user guides, cheat sheets, and best practices.

Encourage a culture of self-service analytics.

Tip: Highlight key differences between Tableau and Power BI to avoid confusion.

✅ 7. Plan the Final Cutover

Choose a go-live date.

Ensure all reports are tested and approved.

Communicate the change with clear instructions and support contacts.

Tip: Maintain both systems in parallel briefly, if possible, to catch any issues early.

✅ 8. Monitor and Optimize

Gather feedback after rollout.

Monitor usage and performance of Power BI reports.

Optimize visuals and queries for speed and efficiency.

Tip: Keep improving—migration is a one-time project, but enhancement is ongoing.

Final Thoughts

Switching from Tableau to Power BI can offer significant advantages—but only if done right. With a detailed migration checklist and the right partner by your side, you can ensure a smooth and efficient transition.

OfficeSolution is here to support your journey—reach out to our team of experts for a customized migration plan that fits your business goals.

[psychopersonified]

Interrupted

Q’s video conference gets interrupted by a half naked man wielding a cat... 

Inspired by the multitude of wonderful fanart featuring Q and Bond in front of a computer, some clothed, some not quite 😉. And also by stories of zoom call accidents.

Tags: Freshly established relationship. Breaking the news. 

-------------

“…How much progress are we making in regards to the drag coefficient?” is the next question on Q’s mind as he reviews the R&D stage-gate checklist. Q has his attention on the tablet in front of him, marking up the design drawing with a stylus. The image is shared onscreen with the other three participants of the call. 

“Wind tunnel test results are back, the best we’ve achieved so far is using V308 design, but as expected it does come with some compromise to practicality—”

At R’s sudden pause, Q looks up and turns towards the screen displaying the participants’ video feed. 

“Sorry R I didn’t catch that, you might have cut out for a moment.” He adjusts the wireless earbuds in case they’ve come loose. 

Jenny’s image smiles widely and the others follow suit. “Sir, did you adopt a new kitty?” 

The unexpected question prompts him to look around his desk. He spies Spot lounging out of view of the webcam, by his favourite window perch having just had breakfast. Q assumes the other black and white cat, Jellicles must be somewhere under Spot’s large orange lump. 

“Uh, no?” he is a little discomfited, not knowing what brought on the bizarre tangent in the discussion. 

“Boss, you sure about this? He’s a big one. Might eat you out of house and home,” Nish joins in the ribbing. 

“Granted he’s a silent killer. Any unwanted gifts dropped off on your carpet yet?” Jamila this time. 

“What on earth are you all talking about—,“ in his own video feed minimised out of the way on the bottom right corner, Q finally catches sight of movement in the background. 

The problem with open plan living Q notices for the first time, is the lack of privacy. Not an issue if you’re living alone, but when you have house guests, it makes it trickier. Q’s webcam faces the dining area where Agent 007 is currently making a spectacle of himself. His shirtless muscular back is half turned to them. The light grey sweatpants he is wearing slung dangerously low on his hips - the tops of his well sculpted glutes artfully exposed.

Bond had wandered absently into the dining area, one arm cradling a restless black and white cat to his chest like a baby, but his attention is focused on the tablet held in his other hand. Jellicles is not happy at being ignored - headbutting Bond under the chin and attempting repeatedly to bop the human on the nose to get his attention. 

When the agent is sufficiently annoyed, he locks eyes with the cat for a moment before tipping his head to smush his nose against cat’s forehead - which causes Jellicles to meow loudly in reply. 

Q turns back to look at his monitor, all three participants on the call are staring in open-mouthed shock. He searches his desk for something to throw; a squishy stress toy in the shape of a cow would suffice. Q aims for the torso, but the toy bounces comically off Bond’s rock hard arse instead.

That catches Bond’s attention and he turns around - Q regrets not thinking this one through. He and his little audience are now treated to the frontal view, which is arguably even more distracting. The agent’s golden tan glows in the morning light - accentuating the definition of his well developed pectorals all the way to the rippling planes of the chiseled abdominals and the blonde trail of hair peeking out of the waistband. Further below, the soft cotton blend material of the sweatpants does little to hide the endowments underneath. 

Bond raises a quizzical eyebrow at him. He’d put the tablet down and caught one of the cat’s paws in his hand  in the interim - to stop it from trying to touch his nose and was kissing each little toe-bean before the interruption. Bond is in a fantastic mood this morning and Jellicles must adore him enough to allow such manhandling. 

Q scowls at him and mouths ‘I’m on a call’ while using a hand to gesture at his monitor and the webcam. Bond’s expression turns apologetically wide-eyed for a second in acknowledgment of his little gaffe. But in the next moment, he appears to brush it off -hanged for a sheep as a lamb-.

Instead of ducking out of view, he takes four purposeful strides towards Q’s desk, the cat still in his arms. Q can’t decide if disabling his video would cause more suspicion or if they should just cease with the charade - somehow ‘he’s just a friend who sleeps over and cuddles my cats’ defence doesn’t quite stack up at this point.

Behind him now and without a trace of shame, Bond bends over a shoulder to wink at the three familiar faces in the monitor. Q resists the urge to slap the man away, opting instead to glower at him. The agent senses a rebuke forthcoming, so preemptively uses the cat as a shield. He holds the black and white cat up to the webcam, then pushes the cat in front of Q’s face - Jellicles doesn’t disappoint, immediately latching on and playfully chewing on Q’s nose. 

“Ah! James!” Q tries to flinch away. The assault is over in seconds when Bond pulls the cat away but then unexpectedly returns to peck Q on the corner of his mouth before he can even protest. When Bond straightens again, the expansive view of naked chest and abs fills up most of the right side of Q’s video feed. 

Q has to half turn and physically nudge the agent away with a splayed hand against warm hard muscle. The touch a searing reminder of their activities the night before. Bond is immovable when he doesn’t want to be moved, but he relents after a second or two. His parting gift, was to dip down and nuzzle Q in the hair, using the misdirection to hook a finger around the collar of Q’s jumper, exposing the top of a well bruised collarbone. The hand then slips to caress a long line down his chest to his stomach. 

“James! Will you stop it!” Q hisses. His next reaction is to stab the bastard in the side with the blunt tip of the tablet stylus to salvage his ruined modesty. The man is a menace! 

The bloody peacock doesn’t even have the decency to retreat out of camera view after that, instead he claims a seat in the dinning area, beaming with a satisfied smile. The cat now balanced on his stomach and chest, he moves another chair around so he can prop his legs on it and stretch out, putting himself on blatant display. An artist would beg to paint such a perfect tableau. Q wants to taser the smile off his face. 

Q clears his throat, not daring to look directly at his colleagues - too flustered to offer an explanation as to why 007 was molesting him in his home. So he tries ineffectively for the pretend-it-didnt-happen route, “Um… Right. Where were we? Jenny, the wind tunnel results?....” 

Jamila blinks furiously. Nish makes a hoarse croaking, “Whaaaa…..” like air escaping his lungs. 

And R… well R just says, “Sir, I think I speak for everyone here that we’re traumatised by what we just saw, bloody traumatised. We don’t think we can continue with today’s discussion until a satisfactory explanation has been provided...” R forces Q into a corner. Two other heads nod their support for Jenny’s statement. None of them appear disapproving - but it is guaranteed they are going to take the mickey out of him. 

There is no way he is going to spill tea with Bond still within earshot. The agent’s ego is unmanageable as it is. “If I promise to reveal all on Monday, can we please get on with this?” Q tries to make his whisper sound imperious to no avail - a half naked man lounging in the background tends to undermine one’s authority. 

“Health & Safety would disagree. It’s an occupational hazard you know, to be distracted around dangerous lab equipment,” Jamila points out. The others agree. Mutiny from his top three.

“How is my personal life -your- distraction?” 

“When there is a not inconsiderable pot waiting to be distributed. Come on boss, there’s still time for me to collect my winnings if things go my way,” Nish begs while consulting his phone for the records. 

“So… he’s -James- now is he? Is this a one time slumber party or an extended sleepover?” R powers through heedless. 

Q considers his answer, he is marginally aware of the betting pool around the stupid game ‘Fluster the Quartermaster’ and its various derivative odds regarding which agent, the timeline, where, method of burn etc. - but he doesn’t want to know the specifics as he wants to maintain plausible deniability should it implode in everyone’s faces. 

Bond is still playing with he cat in the background, trying to teach it commands. Q doesn’t want to say it out loud, so he types it into the group chat on the side of the screen:

::We’re moving his things over later today.::

“Called it!” Jenny slams a hand on the table and punches the air in victory. Oh she knew it! Q taking the Friday off (or any day off for that matter) that had nothing to do with his cats was enough cause for intrigue. 

But after the suspiciously expensive gift in the form of the red Hyundai a few months ago, it was just a matter of time. It was not the cost that was the issue, Bond’s wardrobe of bespoke suits probably cost more than the car several times over - it was the sentiment behind it that gave Jenny the courage to place a sizeable bet on them taking the next step towards cohabitation. The car, she read correctly in Bond’s weird wooing language was tantamount to an engagement ring. 

Nish and the others weren’t as good as reading signs, so majority of the odds were still focused around the early stages “NO! What? Wait… When did this happen? What about first date? First snog? First shag?” Nish scrolls furiously through his phone. 

The bets have taken a far more intrusive route than Q had ever expected. “Well I’m sorry my personal life does not follow the path of standard operating procedure… now can we -please- move on?” He’s acutely aware that he is blushing bright pink from head to toe. 

Jenny shakes her head, the only person that would dare to override him, “Q, you took the day off - so take the day off. The prototype can wait. No emergencies at the moment, the castle is still standing. We’ll call if something pops up. Now bugger off and enjoy your day with -James-!” 

*Sigh* Q rubs his temples and gives in reluctantly, “Fine! Yes, alright…” . He knows when something is a lost cause and the news is likely to cause a buzz in Q-Branch that would last the whole weekend - there goes department productivity. He’d hoped to come up with a less sensational way of disseminating the news. He expects massive ribbing on Monday. 

“Oh! Permission to inform Ms Moneypenny about the change in status?” Jenny asks. The girls are having drinks tonight and it would be hell trying to conceal anything from Eve. 

“No no! I’ll… inform her myself... and please try to keep this within Q-Branch, for now?” Eve would find seven ways of killing him if she had to find out from someone else. She’d already ripped into him, calling him a bloody clueless twit when she’d found out about the car Bond bought him as a ‘birthday gift’. As cars go, it was a cheap one - but Bond’s logic to get him to accept it was the sweetest thing anyone has ever said to him. 

When they’ve all signed off, Q shuts down the computer and lets himself be drawn back into the life inside his flat.  Balanced on Bond’s stomach, Jellicles has miraculously learned how to give high-fives on command. 

“Get dressed please. I’d like breakfast before we head over to your place.” Q tell him as he passes behind the agent. He places a hand on James’ shoulder, causing the agent to tip his head back. Q drops a kiss on his forehead.

“By the way, have you told Eve about… this?” Q asks as he combs his fingernails across Bond’s scalp. 

“Mmm… Not yet. Was thinking of letting her know on Monday.” Bond mutters, eyes closed. The relaxed blissed out look on his face was worth enduring a million papercuts. 

“Well, that’ll be too late. Since you’ve gone and announced it with as much discretion as you conduct your missions…,” Q tugs firmly at Bond’s ears as reprimand, ”…the whole of Q-Branch will know before morning tea. Which means Eve will find out by lunch.”

Just then Q’s phone on the dinning table buzzes with an incoming call. They both pause to stare at the screen. Caller ID displays ::Moneypenny:: ominously. 

“I’ll get dressed. You tell her… She called me a dithering halfwit just last week.” Bond straightens before bolting for the bedroom. 

“Coward!” Q yells at him. He steels himself to answer the phone. When he does, he all but squeaks, “Hello Eve?—“ 

——— FIN————

Notes: The mention about the car gift is from another fic of mine and can be found here - Car troubles and Not Quite Dates.

If you liked this fic, there’s more like it on the blog. Enjoy!

[nicholasmeyler]

Equipment Engineer, Electrical (Wenatchee, WA)

Company Info: My Client is delivering the future of diamonds. They are America's #1 producer of diamonds, creating real diamonds aboveground in our San Francisco foundry using our proprietary solar technology.  They sell their products via multiple channels world-wide and are looking for an industrial equipment focused equipment engineer to install, maintain and troubleshoot plasma reactors.

You'll be working with an experienced team of process engineers, maintenance technicians locally and collaborating with mechanical, electrical, and software engineers in San Francisco. Your goal will be to install new production tools, achieve maximum productivity for our production line through improving equipment capabilities and troubleshooting problems on the line.

The job will be hands-on, installing and maintaining tools in a manufacturing environment.

You’ll be: ● Installing, upgrading and maintaining plasma reactors (CVD tool)● Troubleshooting for industrial control/electrical systems including power supplies, controllers, sensors, PLC’s, robots, field bus communication and other devices ● Tracking and reporting on equipment uptime/downtime, root cause analysis, OEE, MTBF and the like ● Working with manufacturing technicians, plan and execute upgrades and retrofits to improve tool reliability and process capabilities ● Writing procedures and checklists, assisting and training maintenance ● Working on multidisciplinary teams to solve complicated problems

Requirements: ● Bachelor's degree in EE, ME or similar engineering discipline ● 3+ years of hands on engineering experience ● Hands-on experience testing and troubleshooting electrical and electronic equipment in a manufacturing environment A qualified candidate will have a subset of these skills: ● Knowledge of PLC, Ladder logic and Automation is preferred ● Experience with industrial communication protocols, such as Modbus, EtherCAT ● Experience with typical electrical lab equipment (oscilloscopes, multimeters, power meters, frequency analyzer) ● Experience with SCADA system ● Experience in Tableau, JMP, R, or other industry standard data visualization tools ● Ability to read and edit control schematics and P&ID drawings

 PLEASE SEND RESUME TO: nickm@wdsearch.com

[jobsaggregation2]

Quality Assurance Analyst

Position: Software Quality Assurance Analyst Location: Chelsea, MA (Ideally Local to MA/NH/RI/CT) Major Responsibilities: Assists Quality Assurance Lead with execution of quality assurance activities including but not limited to: - Updating quality planning, process and execution materials and maintaining quality assets on collaboration server - Assuring process for updating, approving and versioning of program-controlled documentation is followed - Monitoring Software Development Lifecycle processes and identifying SDLC workflow areas for improvement - Facilitating process improvement sessions and following up on action items - Producing weekly status reports and program metrics at the project and steering committee meeting level - Assisting with Lessons Learned input and creation of summary materials - Performing quality audits to ensure that the program processes and associated work products adhere to the Software Development Life Cycle - Reviewing program workplan for progress updates, dependencies and risk avoidance - Monitoring of SDLC tool set usage to assure workflows are followed correctly and consistently and that traceability relationships are properly maintained - Auditing configuration management processes to assure adherence to configuration management process and procedures - Attending code reviews to assure proper use of checklists, adherence to standards and design specifications - Supporting continuous improvement and integration of quality assurance best practices - Fostering best practice adoption, creates appropriate tool set user guides - Attending / facilitating reviews such as progress checkpoints, milestone reviews, and production readiness assessments - Producing quality assurance progress reports and detailed summaries - Participating in collaborative sessions such as defect triage and daily stand ups Experience Required - Quality Management experience associated with planning, presentation materials and tracking corrective actions to resolution - Experience creating Quality Assurance job aids such as checklists, templates, workflows evaluation criteria, meeting minutes, action items etc. - Experience reviewing and mentoring creation of work products associated with project management, business analysis, configuration management, development and testing to ensure assets are created with high degree of quality - Data Analysis skills needed to create custom reports (SQL, Pivot Tables, Formulas, VLOOKUP, Macros, VBA, Charts & Dashboards) - Reporting skills including charts, tables, diagrams, and trend analysis - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing Experience Desired - Computer Science degree - Rational SDLC tool set certification or super user - Broad knowledge of quality assurance practices and techniques Expertise with the following tools or tool types: - Rational Team Concert, Quality Manager and Requirements Composer - Microsoft Tools - MS Project - Power Point - Excel - Visio or workflow/ use case modeling tools - Data query tools - Tableau Skills Needed: - Excellent interpersonal skills necessary to interact effectively with architects, developers, testers, business analysts and project managers. - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing - Flexibility to meet timelines generally associated with program deadlines (including off hours) - Attention to detail and organizational skills needed to maintain, archive and retrieve quality assets efficiently - Highly analytical, needs to independently analyze data and be confident with findings / trend analysis > -- Reference : Quality Assurance Analyst jobs from Latest listings added - JobsAggregation http://jobsaggregation.com/jobs/technology/quality-assurance-analyst_i9433

[nox-lathiaen]

Quality Assurance Analyst

Position: Software Quality Assurance Analyst Location: Chelsea, MA (Ideally Local to MA/NH/RI/CT) Major Responsibilities: Assists Quality Assurance Lead with execution of quality assurance activities including but not limited to: - Updating quality planning, process and execution materials and maintaining quality assets on collaboration server - Assuring process for updating, approving and versioning of program-controlled documentation is followed - Monitoring Software Development Lifecycle processes and identifying SDLC workflow areas for improvement - Facilitating process improvement sessions and following up on action items - Producing weekly status reports and program metrics at the project and steering committee meeting level - Assisting with Lessons Learned input and creation of summary materials - Performing quality audits to ensure that the program processes and associated work products adhere to the Software Development Life Cycle - Reviewing program workplan for progress updates, dependencies and risk avoidance - Monitoring of SDLC tool set usage to assure workflows are followed correctly and consistently and that traceability relationships are properly maintained - Auditing configuration management processes to assure adherence to configuration management process and procedures - Attending code reviews to assure proper use of checklists, adherence to standards and design specifications - Supporting continuous improvement and integration of quality assurance best practices - Fostering best practice adoption, creates appropriate tool set user guides - Attending / facilitating reviews such as progress checkpoints, milestone reviews, and production readiness assessments - Producing quality assurance progress reports and detailed summaries - Participating in collaborative sessions such as defect triage and daily stand ups Experience Required - Quality Management experience associated with planning, presentation materials and tracking corrective actions to resolution - Experience creating Quality Assurance job aids such as checklists, templates, workflows evaluation criteria, meeting minutes, action items etc. - Experience reviewing and mentoring creation of work products associated with project management, business analysis, configuration management, development and testing to ensure assets are created with high degree of quality - Data Analysis skills needed to create custom reports (SQL, Pivot Tables, Formulas, VLOOKUP, Macros, VBA, Charts & Dashboards) - Reporting skills including charts, tables, diagrams, and trend analysis - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing Experience Desired - Computer Science degree - Rational SDLC tool set certification or super user - Broad knowledge of quality assurance practices and techniques Expertise with the following tools or tool types: - Rational Team Concert, Quality Manager and Requirements Composer - Microsoft Tools - MS Project - Power Point - Excel - Visio or workflow/ use case modeling tools - Data query tools - Tableau Skills Needed: - Excellent interpersonal skills necessary to interact effectively with architects, developers, testers, business analysts and project managers. - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing - Flexibility to meet timelines generally associated with program deadlines (including off hours) - Attention to detail and organizational skills needed to maintain, archive and retrieve quality assets efficiently - Highly analytical, needs to independently analyze data and be confident with findings / trend analysis > -- Reference : Quality Assurance Analyst jobs Source: http://jobrealtime.com/jobs/technology/quality-assurance-analyst_i10147

[un-enfant-immature]

A COVID-19 resilience test for B2B companies

TX Zhuo Contributor

TX Zhuo is the managing partner of Fika Ventures, focusing on fintech, enterprise software and marketplace opportunities.

More posts by this contributor

Discovering that deckhands make great waiters — and why this matters

Winning deals as a new venture capital fund

Colton Pace Contributor

Colton Pace is an investor at Fika Ventures. He previously held roles investing at Vulcan Capital and Madrona Venture Labs.

COVID-19 has transformed the global business landscape.

So much so that in a matter of weeks after the onset of the pandemic in the United States, Congress provided more than $1.1 trillion in fiscal stimulus directly to businesses and distressed industries — four times more than was distributed during the 2008-09 financial crisis.

It came as no surprise when, at the start of COVID-19, venture capital investors largely went pencils-down for several weeks and shifted their focus to their existing portfolio companies. Extending company runways, preparing for longer funding cycles and managing operations in a novel business environment became the crux of company resilience. Now, moving into May, we can see this shift reflected in both the decline in number of early-stage companies funded and total capital invested.

As investors begin acclimating to this new normal, they have begun wading into new opportunities in time-proven, healthy industries and new emerging industries that are positioned to succeed during the pandemic. While we are seeing lower valuations, we believe certain B2B technology companies may be uniquely poised to thrive, and are pursuing investment opportunities in this space with a renewed focus.

Image Credits: Crunchbase Data via Tableau Public

*Excluding Biotech & Pharmaceuticals (Source: Crunchbase Data via Tableau Public)

Prior to COVID-19, early-stage B2B investors wanted to see strong growth and healthy unit economics; 3X year-over-year sales growth or 10% monthly growth was the gold standard. An LTV-to-CAC ratio over 3X signified a healthy payback cycle. There was less focus on capital efficiency; for every $1 million invested, investors were happy with $500,000 in generated revenues. Get to these numbers and your next funding round was guaranteed — but no longer.

During COVID, and likely beyond, company expectations and goalposts have been adjusted; 2X year-over-year growth may be the new 3X. While growth and unit economics are important, there are now new health indicators that will determine if a B2B company will thrive in a post-COVID world. With that in mind, we have put together a COVID reslience test that startups can use as a north star to grow their business in this new world.

This COVID-19 test is meant to be a gated checklist that will indicate where efforts should be focused, whether it be sales, product or finance. Before we leave you to your own devices, we wanted to walk through a couple of these new post-COVID questions that you should try to answer (and why they are relevant).

[zanytimetravelenthusiast-blog]

SurveyFlow Review And Large Bonus

SurveyFlow Review - Are you searching for even more knowleadge about SurveyFlow? Please check out my honest evaluation regarding it before selecting, to examine the weaknesses and staminas of it. Can it be worth your time and effort as well as money?

Presenting SurveyFlow - What Is It?

SurveyFlow enables your clients to run study campaign quickly in WordPress; gather feedback from their audience, adjust rating for individuals, and set reasoning. So they can comprehend their consumers far better and also cut off all the costly research study and testing costs, in addition to build a big list, section leads, and transform even more sales.

SurveyFlow can aid your clients to optimize their advertising and marketing project by doing these three important tasks:

DISCOVER

Discover target market needs and also dig much deeper into their head through study to supply appropriate offers - something that they truly want and needs.

SECTION

Section target market automatically based upon their action to offer appropriate deals to the right audience.

CONVERT

Convert leads as well as visitors right into paying clients much better by being a lot more pertinent. Say goodbye to guessing while removing research study and screening expenses.

The Full Overview to Advertising And Marketing Optimization (Part 4)

Advertising and marketing optimization is very time consuming.

In order to manually accumulated you information, you have to log in to EVERY single among your analytics tools for every solitary channel as well as import the data. Then once you visit, you have to extract, change and load that information right into your dashboard ... if you even have a control panel! (Include link to Hailey's dashboard?).

If it is time consuming, it is also costly.

We estimate it takes about 10 to 20 hrs a week to manually assemble, evaluate and present your information. Is this the most effective use your time? No. You can be strategizing and actually enhancing your advertising, instead you are sinking in information as well as attempting to clean it up.

As soon as the data is there, it is not quickly queried.

In other words, can your information respond to the SurveyFlow concerns you require it to respond to in its raw format or do you need to go digging for the right metrics to identify the data insights( patterns) that effect the goals of your advertising project many.

Unless you have created an extraordinary customized dashboard, you likely have to mine understandings.

Automating the Data Collection Process

Several marketers have actually leveraged the skills of programmers to automate a few of the information collection process, or they have painstakingly educated themselves how to do it. This needs effort and time and coding. It is costly and keeps you away from what you really must be doing. And if experience has actually educated us anything, the result is often much less than a fully automated data gathering process. There will certainly still be hand-operated extraction, changing and filling. As well as you will certainly still call for a different visualization tool to make any type of sense of the data or be able to offer it to stakeholders.

The solution to this data headache is an absolutely automated information aggregation procedure. A device that can integrate all your advertising network systems, accumulation and aesthetically present your information.

What you need is a device that will certainly Optimize SurveyFlow Digital Advertising and marketing Optimization.

Remember when we defined marketing optimization as a process of information collection, evaluation as well as action? Bear in mind the difference we made between Information Metrics and Information Insights?

You are smart marketers. We do not question that you have the ability to examine your data collections, derive insights and make intelligent choices. In a really genuine feeling, you currently recognize just how to maximize your marketing efforts. It's the execution where you get slowed down taking care of organizing metrics as opposed to acquiring actionable understanding. So the essential to maximize your marketing is even more of a vital to enhance the information collection and also display demands. Any type of marketing campaign that is captive to the data collection and organization labyrinth can not be said to be optimized.

So what is the option? Just how do you optimize optimization? (Likely the most meta inquiry ever asked.).

A data aggregation platform like Improvado.

What is Improvado?

Improvado is a data collection as well as aggregation tool that enhances information collection as well as screen. It does all the frustrating, time consuming manual work we have been speaking about so that you can do what you do best as a marketing expert-- evaluate as well as act. Improvado can be used Essence, Change as well as Load your advertising information into your favored visualization tool like Tableau or Data Workshop. Or you can use Improvado's durable as well as extremely intuitive marketing control panel.

SurveyFlow Review & Introduction

Vendor: Tantan Hilyatana

Item: SurveyFlow

Launch Date: 2019-Jul-25

Launch Time: 10:00 EDT

Front-End Rate: $29

Sales Web page: https://www.socialleadfreak.com/surveyflow-review/

Niche: Software application

SurveyFlow Qualities & Advantages

LOTS OF LAYOUTS

Forget all the monotonous survey appearances. Create an eye-catching survey with SurveyFlow that drives interaction and also engagement. Create study from scratch or select from lots of gorgeous design templates that we've given.

TOTALLY ADJUSTABLE

SurveyFlow lets you customize your study look the method you like it. You can transform the history shade to fit with your brand name, font color, font style dimension, add a history image, and also more.

SURVEY DATA

Collect important insights and watch your survey stats in a snap. SurveyFlow stats disclose the essential information from individuals, so you can assess as well as understand your audience conveniently and also swiftly.

AUTORESPONDER ASSIMILATION

SurveyFlow makes use of HTML opt-in kind as the Autoresponder integration to make it extremely adaptable. So it's mosting likely to collaborate with almost any Autoresponder solution available-- SurveyFlow works with ANY Autoresponder seamlessly.

VIBRANT VARIABLE

It's mosting likely to make your customers simpler to take part in your study, as they do not need to enter their name and/or e-mail if you utilize this feature. Their name and email will certainly be immediately filled on your opt-in form-- in case you throw your survey to your listing.

SET REASONING

Powerful conditional logic system for segmenting customers by their reaction. You can use reroute logic or opt-in logic. As an example, if somebody answers 'Yes' to a concern, reroute him/her to page A, and also If he/she responses 'No', reroute him/her to web page B.

Or, if a person responses 'Yes' to a concern, show him/her opt-in form A, as well as if he/she solutions 'No', show him/her opt-in kind B. And also it doesn't limit to 2 established logics, if you supply 3 or even more answer alternatives, you can set 3 or more redirect or opt-in logic.

RACKING UP

You can use scoring in SurveyFlow to produce a score-based test for your target market. Assign a rating to each answer option and see the overall rating of each participant in your study data.

FLEXIBLE DISPLAY CHOICES

You can display your survey on your own WordPress site, external website, and ANY website that permits HTML code embed. So it deals with ANY web site. You can display your survey as a single page survey, as inline inside your web content, or as a lightbox popup.

ULTRA-RESPONSIVE

SurveyFlow works completely and looks spectacular on all gadgets (mobile, tablet, laptop computer, as well as desktop computer). So you'll never shed the significant capacity of mobile web traffic.

INBUILT SOCIAL NETWORK SHARES

Allow your study spreads out and goes viral by permitting site visitors to share your survey quickly and swiftly, as we have actually supplied social networks share switch intuitively.

LOTS OF BEAUTIFUL DESIGN TEMPLATES

Create survey simpler and also faster, in addition to get insights and concepts from our tons of lovely design templates. On your WordPress admin control panel, you'll see our sensational design templates. Choose a theme with simply a click to use it, then tailor it the means you such as.

COLLABORATE WITH ANY WEB SITE

You can display your survey on ANY web site that enables HTML code embed. You can show your survey as a single page study, as inline inside your internet content, or as a lightbox popup.

Whether you utilize LeadPages, Elementor, OptimizePress, WordPress default editor, HTML websites, ClickFunnels, Unbounce, and also the checklist goes on-- SurveyFlow deals with ANY internet site.

[cvwing1]

Quality Assurance Analyst

Position: Software Quality Assurance Analyst Location: Chelsea, MA (Ideally Local to MA/NH/RI/CT) Major Responsibilities: Assists Quality Assurance Lead with execution of quality assurance activities including but not limited to: - Updating quality planning, process and execution materials and maintaining quality assets on collaboration server - Assuring process for updating, approving and versioning of program-controlled documentation is followed - Monitoring Software Development Lifecycle processes and identifying SDLC workflow areas for improvement - Facilitating process improvement sessions and following up on action items - Producing weekly status reports and program metrics at the project and steering committee meeting level - Assisting with Lessons Learned input and creation of summary materials - Performing quality audits to ensure that the program processes and associated work products adhere to the Software Development Life Cycle - Reviewing program workplan for progress updates, dependencies and risk avoidance - Monitoring of SDLC tool set usage to assure workflows are followed correctly and consistently and that traceability relationships are properly maintained - Auditing configuration management processes to assure adherence to configuration management process and procedures - Attending code reviews to assure proper use of checklists, adherence to standards and design specifications - Supporting continuous improvement and integration of quality assurance best practices - Fostering best practice adoption, creates appropriate tool set user guides - Attending / facilitating reviews such as progress checkpoints, milestone reviews, and production readiness assessments - Producing quality assurance progress reports and detailed summaries - Participating in collaborative sessions such as defect triage and daily stand ups Experience Required - Quality Management experience associated with planning, presentation materials and tracking corrective actions to resolution - Experience creating Quality Assurance job aids such as checklists, templates, workflows evaluation criteria, meeting minutes, action items etc. - Experience reviewing and mentoring creation of work products associated with project management, business analysis, configuration management, development and testing to ensure assets are created with high degree of quality - Data Analysis skills needed to create custom reports (SQL, Pivot Tables, Formulas, VLOOKUP, Macros, VBA, Charts & Dashboards) - Reporting skills including charts, tables, diagrams, and trend analysis - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing Experience Desired - Computer Science degree - Rational SDLC tool set certification or super user - Broad knowledge of quality assurance practices and techniques Expertise with the following tools or tool types: - Rational Team Concert, Quality Manager and Requirements Composer - Microsoft Tools - MS Project - Power Point - Excel - Visio or workflow/ use case modeling tools - Data query tools - Tableau Skills Needed: - Excellent interpersonal skills necessary to interact effectively with architects, developers, testers, business analysts and project managers. - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing - Flexibility to meet timelines generally associated with program deadlines (including off hours) - Attention to detail and organizational skills needed to maintain, archive and retrieve quality assets efficiently - Highly analytical, needs to independently analyze data and be confident with findings / trend analysis > -- Reference : Quality Assurance Analyst jobs from Latest listings added - cvwing http://cvwing.com/jobs/technology/quality-assurance-analyst_i13173

[linkhello1]

Quality Assurance Analyst

Position: Software Quality Assurance Analyst Location: Chelsea, MA (Ideally Local to MA/NH/RI/CT) Major Responsibilities: Assists Quality Assurance Lead with execution of quality assurance activities including but not limited to: - Updating quality planning, process and execution materials and maintaining quality assets on collaboration server - Assuring process for updating, approving and versioning of program-controlled documentation is followed - Monitoring Software Development Lifecycle processes and identifying SDLC workflow areas for improvement - Facilitating process improvement sessions and following up on action items - Producing weekly status reports and program metrics at the project and steering committee meeting level - Assisting with Lessons Learned input and creation of summary materials - Performing quality audits to ensure that the program processes and associated work products adhere to the Software Development Life Cycle - Reviewing program workplan for progress updates, dependencies and risk avoidance - Monitoring of SDLC tool set usage to assure workflows are followed correctly and consistently and that traceability relationships are properly maintained - Auditing configuration management processes to assure adherence to configuration management process and procedures - Attending code reviews to assure proper use of checklists, adherence to standards and design specifications - Supporting continuous improvement and integration of quality assurance best practices - Fostering best practice adoption, creates appropriate tool set user guides - Attending / facilitating reviews such as progress checkpoints, milestone reviews, and production readiness assessments - Producing quality assurance progress reports and detailed summaries - Participating in collaborative sessions such as defect triage and daily stand ups Experience Required - Quality Management experience associated with planning, presentation materials and tracking corrective actions to resolution - Experience creating Quality Assurance job aids such as checklists, templates, workflows evaluation criteria, meeting minutes, action items etc. - Experience reviewing and mentoring creation of work products associated with project management, business analysis, configuration management, development and testing to ensure assets are created with high degree of quality - Data Analysis skills needed to create custom reports (SQL, Pivot Tables, Formulas, VLOOKUP, Macros, VBA, Charts & Dashboards) - Reporting skills including charts, tables, diagrams, and trend analysis - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing Experience Desired - Computer Science degree - Rational SDLC tool set certification or super user - Broad knowledge of quality assurance practices and techniques Expertise with the following tools or tool types: - Rational Team Concert, Quality Manager and Requirements Composer - Microsoft Tools - MS Project - Power Point - Excel - Visio or workflow/ use case modeling tools - Data query tools - Tableau Skills Needed: - Excellent interpersonal skills necessary to interact effectively with architects, developers, testers, business analysts and project managers. - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing - Flexibility to meet timelines generally associated with program deadlines (including off hours) - Attention to detail and organizational skills needed to maintain, archive and retrieve quality assets efficiently - Highly analytical, needs to independently analyze data and be confident with findings / trend analysis > -- Reference : Quality Assurance Analyst jobs from Latest listings added - LinkHello http://linkhello.com/jobs/technology/quality-assurance-analyst_i10251

[linkhellojobs]

Quality Assurance Analyst

Position: Software Quality Assurance Analyst Location: Chelsea, MA (Ideally Local to MA/NH/RI/CT) Major Responsibilities: Assists Quality Assurance Lead with execution of quality assurance activities including but not limited to: - Updating quality planning, process and execution materials and maintaining quality assets on collaboration server - Assuring process for updating, approving and versioning of program-controlled documentation is followed - Monitoring Software Development Lifecycle processes and identifying SDLC workflow areas for improvement - Facilitating process improvement sessions and following up on action items - Producing weekly status reports and program metrics at the project and steering committee meeting level - Assisting with Lessons Learned input and creation of summary materials - Performing quality audits to ensure that the program processes and associated work products adhere to the Software Development Life Cycle - Reviewing program workplan for progress updates, dependencies and risk avoidance - Monitoring of SDLC tool set usage to assure workflows are followed correctly and consistently and that traceability relationships are properly maintained - Auditing configuration management processes to assure adherence to configuration management process and procedures - Attending code reviews to assure proper use of checklists, adherence to standards and design specifications - Supporting continuous improvement and integration of quality assurance best practices - Fostering best practice adoption, creates appropriate tool set user guides - Attending / facilitating reviews such as progress checkpoints, milestone reviews, and production readiness assessments - Producing quality assurance progress reports and detailed summaries - Participating in collaborative sessions such as defect triage and daily stand ups Experience Required - Quality Management experience associated with planning, presentation materials and tracking corrective actions to resolution - Experience creating Quality Assurance job aids such as checklists, templates, workflows evaluation criteria, meeting minutes, action items etc. - Experience reviewing and mentoring creation of work products associated with project management, business analysis, configuration management, development and testing to ensure assets are created with high degree of quality - Data Analysis skills needed to create custom reports (SQL, Pivot Tables, Formulas, VLOOKUP, Macros, VBA, Charts & Dashboards) - Reporting skills including charts, tables, diagrams, and trend analysis - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing Experience Desired - Computer Science degree - Rational SDLC tool set certification or super user - Broad knowledge of quality assurance practices and techniques Expertise with the following tools or tool types: - Rational Team Concert, Quality Manager and Requirements Composer - Microsoft Tools - MS Project - Power Point - Excel - Visio or workflow/ use case modeling tools - Data query tools - Tableau Skills Needed: - Excellent interpersonal skills necessary to interact effectively with architects, developers, testers, business analysts and project managers. - Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing - Flexibility to meet timelines generally associated with program deadlines (including off hours) - Attention to detail and organizational skills needed to maintain, archive and retrieve quality assets efficiently - Highly analytical, needs to independently analyze data and be confident with findings / trend analysis > -- Reference : Quality Assurance Analyst jobs from Latest listings added - LinkHello http://linkhello.com/jobs/technology/quality-assurance-analyst_i10251

[darveshclasses]

Integration |Exercise 9.2|Question 3 Solution|Elements of Mathematics |

integration meaning integration by parts integration meaning in hindi integration of tanx integration formula integration of log x integration by parts formula integration of cotx integration calculator integration all formulas integration and differentiation integration and differentiation formula integration all formulas pdf integration as limit of sum examples integration as limit of sum integration architect integration assignment integration application integration antonym a integration test a integration formula a integration meaning a integration system a integration policy integrating sphere a integration theory a integration value a integration in english a integration method integration by substitution integration by partial fractions integration basic formulas integration by parts examples integration by parts rule integration by parts with limits integration basics integration by substitution method integration b integration by mit integration b y substitution integrated b.ed ax+b integration d&b integration manager d&b integration a.b integration formula integration class 11 integration chapter integration calculus integration calculator with limits integration chain rule integration cosec x integration cotx integration class 12 maths integration calculator with steps c integration testing c integration function c integration test framework c integration library c integration with python c integration constant c integration meaning integration c code integration c programming integration definition integration day integration differentiation integration developer integration design integration dx integration division rule integration design patterns integration disorder integration definition in maths d'integration integration d/dx integration d i method regulation d integration integration d'haiti a la caricom integration d'haiti dans la caricom integration d'un salarié integration d'un nouveau chaton integration d'une equation differentielle integration d'un nouveau rat integration examples integration e^x integration exercise integration engineer integration ex 7.2 integration ex 7.5 integration e^x^2 integration equation integration e^2x integration easy questions e integration formula e integration rules e integration bhopal e integration infinity integration formula list integration formula pdf integration formulas class 12 integration formula of uv integration formulas for class 12 pdf integration formula by parts integration formula list class 12 integration formula of tanx integration finder f# integration with c# f# integration testing integration f integration of function integration f(x)g(x) integration f(x)dx integration f(x) integration f(ax+b) integration f'x/fx integration f/g integration general formula integration graph integration gateway integration guide integration gamma function integration game integration gana integration growth strategy integration gane g+ integration android integration g(r) g suite integration g suite integration with active directory g suite integration with salesforce g suite integration with outlook g suite integration with azure active directory g&r integration services gpay integration in android g suite integration api integration hindi integration hub servicenow integration hard questions integration history integration hub plugin servicenow integration host factor integration hyperbolic formulas integration hrm integration history mathematics integration how to do integration h nmr integration h nmr spectra h nmr integration values h nmr integration ratio h nmr integration meaning h nmr integration calculation j.h. integration technology co. ltd h&m integration h nmr integration trace hw integration integration in hindi integration icon integration in matlab integration identities integration important questions integration in biology integration in salesforce integration in physics integration in mathematics integration interview questions i integration by parts i-integration test and solutions i integration icon i integration definition i integration broker i integration systems i integration techniques i integration methods integration i eu integration i usa integration jee integration journal integration jee questions integration jokes integration jee mains integration jobs integration jee mains pdf integration java integration job description integration jee quora imagej integration j d systems integration ltd j d systems integration continuous integration j log4j integration integration khan academy integration ka hindi meaning integration ka formula integration ka matlab integration kya hota hai integration ka hindi arth integration kit integration ka video integration kaise karte hai k+ integration systems k-first integration sdn bhd k-12 integration k-space integration k form integration k-space integration method bessel k integration curriculum integration k-12 theory and practice k-12 asean integration k-12 technology integration integration log x integration lnx integration log integration limit integration logo integration list integration layer integration latex integration laws integration lead l'integration en france l'integration des immigres en france l'integration en france marche-t-elle l'integration verticale et horizontale l'integration vertical l'integration au canada l'integration l'integration economique l'integration verticale l integration regionale definition integration meaning in english integration math integration methods integration meaning in tamil integration meaning in telugu integration meaning in urdu integration management integration mathematics integration m&e integration m&a process integration m&a jobs integration m&a finance integration m&a job description m&a integration playbook m&a integration checklist m&a integration plan m&a integration playbook pdf m-files integration integration ncert solutions integration notes integration ncert pdf integration ncert examples integration notes class 12 integrals ncert exemplar integration ncert solutions 7.4 integration ncert solutions 7.3 integration ncert solutions 7.5 integration numerical integration n^x integration n+1 integration n integration n times integration n definition integration in chinese integration in synonym integration n factorial o integration services integration o level integration o level notes integration of cos o.s.integration.handler.logginghandler java.lang.nullpointerexception o data integration o/r integration in spring o horizontal integration integration product rule integration problems integration properties integration pdf integration patterns integration partial fraction integration physics integration product formula integration platform integration process integration p(x)/q(x) integration p-adic i.p. integration limited p-16 integration im&p integration with cucm p&i integration sdn bhd i p integration ltd exam p integration shortcuts integration questions integration questions class 12 integration questions for class 11 integration questions pdf integration quotes integration quotient rule integration questions for class 11 physics integration questions with solutions integration question bank integration questions class 12 pdf integration q substitution q-volkenborn integration q-pulse integration qradar integration qtest integration alexa sky q integration q sys voip integration guides netflix sky q integration q-pulse api integration q-deformed integration integration rules integration runtime integration reduction formula integration rd sharma integration rules pdf integration root x integration results integration root tanx integration runtime download integration root a2-x2 r integration with tableau r integration with power bi r integration with sql server r integration with sap hana r integration with excel r integration with qlik sense desktop r integration with microstrategy r integration with qlik sense r integration package r integration with java integration synonym integration symbol integration solutions integration solver integration strategy integration sinx integration sin^3x integration sin^2x integration sec x integration services s+ integration ark s+ integration is integration testing s integration disorder is integration layer integration(s) in microsoft visual studio s/4hana integration s 4hana integration with ariba s 4hana integration with successfactors regulation s integration integration table integration tanx integration testing spring boot integration tricks integration testing example integration techniques integration t substitution integration t formula integration t shirt integration t method integration t dt integration t^2 integration t distribution sint/t integration 1/t integration sk&t integration integration uv integration uv formula integration uv rule integration under threat integration using partial fractions integration using trigonometric identities integration uses integration using matlab integration u by v integration using integrating factor u integration substitution u integration v integration u/v formula integration u v rule integration u sub integration u substitution worksheet integration u into v formula integration u substitution practice problems integration u substitution changing bounds integration u substitution calculator integration video integration values integration vs differentiation integration vector integration vedantu integration vlsi journal integration vs system testing integration vs unit testing integration vs inclusion integration vs assimilation interface vs integration integration v hyper-v integration services hyper-v integration services download u.v integration formula u.v integration hyper-v integration services guest services hyper-v integration services linux hyper-v integration components integration with limits integration wizards integration wikipedia integration worksheet integration with steps integration with salesforce integration wallpaper integration with limits formula integration worksheet pdf integration without integrity w amp integration difference b/w integration and differentiation difference b/w integration and system testing w large scale integration vertical integration w integrationskurs w niemczech integration w.r.t measure w plug via integration issues kvjs b w integrationsamt integration x^2 integration x dx integration xe^x integration x log x integration x^n integration xcosx integration x sinx integration x/1+sinx x integration pty ltd integration of log x/x integration x^-1 integration x^2/(xsinx+cosx)^2 integration x+sinx/1+cosx integration youtube integration y dx integration y cos y dy y integration dy integration y axis integration y=mx+c integration y/x integration y square integration y=f(x) integration zero integration z transform integration zero to infinity integration zoho creator integration zone integration zone neuron integration zapier integration zendesk integration zoom integration zeitschrift log z integration z-wave integration 1/z integration z substitution integration what z integration z value integration z-index integration z-wave homekit integration integration 0 to pi by 2 integration 0 to infinity integration 0 to pi sinx dx integration 0 to infinity symbol integration 0 to pi integration 0 to 1 log(1+x)/1+x^2 integration 0 to infinity sinx/x integration 0 to 1 integration 0 to t integration 0 to x integration of 0 integration 1/x integration 1/1+tanx integration 12th integration 1/x^2 integration 12 integration 1/1+x^2 integration 1/x dx integration 1/1+cosx integration 1/1+x^4 integration 1/(a^2+x^2) integration 1/x^3 integration 1/e^x integration 1/2x integration 1/tanx integration 1/log x integration 2x integration 2xdx integration 2xdx from 1 to 12 integration 2nd year integration 2019 integration 2018 integration 2^x dx integration 2dx integration 2nd year notes integration 2b 2 integration enneagram integration 2^x integration 2 variables integration 2 functions multiplied integration 2 ln x integration 2 cos(2x) integration 2 t integration 2+sinx integration 3x integration 3x^3-x^2+2x-4 integration 3x^2 integration 360 integration 3blue1brown integration 3 variables integration 3d integration 3e^x integration 3 dimensional integration 3cx 3 integration methods 3 integration strategies i3- integration innovation inc 3 integration points 3 integration policies integration 3^x integration 4.0 integration 4x integration 4.0 apec integration (4-x^2)^1/2 integration 4.0 login integration 4u integration 4x^3 integration of 4 sin x 4 integration court truganina 4 integration court integration 4^x integration 4dx control 4 integration chapter 4 integration answers type 4 integration angular 4 integration with aem integration 5^x integration 5 letters integration 5 crossword clue integration 5.5 integrate 5 cos integration 5 sentence integration 5.1 5 integration court truganina 5 integration enneagram 5g integration 5 integration areas 5 integrationsloven junit 5 integration test enneagram 5 integration 8 rails 5 integration tests integration 65 age 6 integration enneagram 6 integration court truganina 6.2 integration with u-substitution 65 integration patterns 6 integration 60s integration idm integration 6.23.15 integration of 6x dendritic integration 60 years of progress stage 6 integration angular 6 integration testing angular 6 integration with spring boot enneagram 6 integration to 9 hhv 6 integration type 6 integration angular 6 integration with aem pmbok 6 integration management integration 7.3 integration 7.5 integration 7.2 integration 7.6 integration 7.4 integration 7.9 integration 7.8 integration 7.11 integration 7.3 class 12 integration 7.3 exercise 7 integration enneagram 7 integration management processes integration 7/x ch 7 integration class 12 chapter 7 integration enneagram 7 integration to 5 angular 7 integration testing scene 7 integration with aem type 7 integration windows 7 integration services integration 8x8 integration 8.1 integration 8x 8x8 integration with salesforce 8.2 integration by parts 8x8 integration with skype for business 8x8 integration with outlook 8fit integration 8x8 integration with office 365 88 integration llc integration 8 enneagram 8 integration chapter 8 integration techniques type 8 integration enneagram 8 integration 2 drupal 8 integration java 8 integration testing 3/8 integration 8-1 discussion integration integration 9 formulas integration 9^x integration 91579 integration 9.4 9 integration to 3 991ms integration 9 integration enneagram 911 integration 9.5 integration 97 integration relay 9 integration formula 9 integrationsgesetz integration 9 enneagram 9 integration to 3 type 9 integration enneagram 9 integration and disintegration topic 9 integration and national unity

[itsfinancethings]

If there’s a left-leaning policy being proposed by a Democratic presidential candidate this election season, odds are it has already been suggested—and probably even tested—in Seattle. Want to tax the rich, like Bernie Sanders advises? Seattle’s city council unanimously passed a bill doing so in 2017 (though it quickly got tied up in court.) Want a $15 minimum wage for all workers, as Elizabeth Warren calls for? Seattle passed that into law five years ago. How about a bill of rights for domestic workers, a measure supported by Kamala Harris? Seattle passed that last year. And while critics of those plans say they put an undue burden on businesses, local officials in Seattle say they’re helping, not hurting, economic growth.

“The interesting role that Seattle has played in the last 10 or so years has been to lead with progressive policy and show that it worked,” says Teresa Mosqueda, a 39-year-old city councilwoman, from her second-floor office in Seattle’s City Hall, which is dwarfed by huge skyscrapers on all sides.

But business leaders in Seattle are pushing back against left-leaning officials like Mosqueda, pouring hundreds of thousands of dollars into attempts to defeat proposals that raise taxes to benefit low-income workers and the homeless. “There’s a basic feeling that [the City Council] isn’t doing a good job, and we don’t want them to take actions that are going to hurt the one thing that is going well in our town—the economy,” says Heather Redman, a venture capitalist and chair of the Washington Technology Industry Association, whose membership includes hundreds of tech companies doing business in the area, including Microsoft and Amazon.

An unprecedented seven of nine seats on Seattle’s city council are up for grabs in November. Local business leaders, especially those in tech, see November’s election as a way to reset the city. “There is really this sense that the council has moved too far to the left, and the Chamber [of Commerce] sees this election as a way to really take control of the council,” says Knute Berger, a columnist for Seattle magazine. National politicians may want to keep an eye on Seattle, one of the most progressive cities in the country, where businesses are trying to convince voters that there is such a thing as too liberal. The city’s upcoming election will be a test of whether Democratic voters are truly willing to stand behind the progressive ideas being talked about nationwide after they’re passed into law.

Stephen Brashear—Getty ImagesSeattle City Councilor Teresa Mosqueda speaks to protesters before the Starbucks annual shareholders meeting at WAMU Theater, on March 20, 2019 in Seattle, Washington.

Seattle’s recent legislative history reads like the ultimate progressive checklist. In 2014, it passed a landmark minimum wage law and created a city office that enforces the law and investigates potential violators. Two years later came a “secure scheduling” law that requires employers to give workers more notice about what hours they’ll be working, and compensate them if their hours change without enough notice. In 2015, Seattle passed a law making it easier for Uber and Lyft drivers to unionize. (The U.S. Chamber of Commerce challenged it in court; the case is ongoing.) In the last month alone, Seattle Mayor Jenny Durkan introduced a bill that would tax ride hailing companies and establish a minimum wage for drivers, the council voted to avoid doing business with any company that leases land in the Arctic National Wildlife Refuge for oil exploration, and council member Kshama Sawant, a member of the Socialist Alternative party, led a march on City Hall to support rent control, which is currently illegal in the state of Washington.

Council members like Mosqueda, who was formerly a lobbyist and campaign manager for the state AFL-CIO, says the city’s progressive policies have helped grow Seattle’s economy. The minimum wage increase put more money in residents’ pockets, which they can spend at local businesses, she says. The Seattle metro area’s 3.1 percent unemployment rate is much lower than the state average of 4.6 percent, and taxable retail sales in Seattle have grown 50 percent over the past five years, according to state data. Last year, Forbes named Seattle the best place in the country for business and careers. Tech in particular has boomed in Seattle — in addition to Amazon and Microsoft, the region is home to SAP Concur, Expedia, Redfin, Tableau, and hundreds of others. “I think part of what has made this economy so good is the fact that we’ve invested in workers,” says Mosqueda.

Try telling that to local business leaders. They say the high minimum wage has forced small businesses to close, that the secure scheduling rule gave them less flexibility, and that a proposed tax on businesses to pay for affordable housing and homelessness services would have driven out companies that power the region’s economy. Dick’s Drive-In, a 65-year-old Seattle restaurant chain, had to raise prices when the minimum wage went up, says Jasmine Donovan, the company’s president. Employees now want to work fewer hours, so it can be hard to find people to fill shifts. “If these regulations were around when our business started, we wouldn’t have made it,” she says. Ari Hoffman, a businessman who lost a race for a city council seat in an August primary, calls the council’s projects “virtue signaling with no practical applications.” “None of them have ever run a business before, and have no practical, common-sense solutions to the city’s problems,” he says.

Seattle’s booming technology sector is becoming particularly vocal about the city’s leftward march — and it’s putting its considerable money behind moving the city back towards the center. “Tech companies are really wading into Seattle politics in a big way, and it’s a role they haven’t played before,” says Dean Nielsen, a Democratic political consultant in Seattle. In July, the Washington Technology Industry Association issued its first-ever endorsements in a City Council race. It backed only one incumbent, saying it was looking for candidates “who will genuinely engage in a productive dialogue with the technology sector.” Amazon gave $400,000 to the Civic Alliance for a Sound Economy (CASE), a PAC sponsored by the Seattle Chamber of Commerce, in 2019, which made similar endorsements. An Amazon spokesperson said the company supports CASE’s endorsements, and that it donated to the organization “because we care about the economic health of Seattle and the region.” Other companies that donated to the Chamber’s PAC this year include Expedia ($50,000), Boeing ($30,000), and Vulcan ($155,000), the company created by the late Microsoft co-founder Paul Allen.

Tensions between the business community and elected officials came to a head last year over one issue in particular: homelessness. In May of 2018, Seattle’s city council passed a $275-per-employee tax on businesses making more than $20 million a year that would have raised money for programs to address the city’s growing homelessness crisis. But the law ran head-first into a brick wall of corporate opposition. Amazon threatened to stop construction on a downtown Seattle office tower over the tax, and gave $25,000 to an initiative created explicitly to oppose the tax and send it to a ballot referendum. The group created to oppose the tax raised tens of thousands of more dollars, and a few weeks later, in an embarrassing reversal, many of the council members who had voted in favor of the tax voted to repeal it. Only two, Mosqueda and Sawant, voted to keep the tax.

David Ryder—Getty ImagesA homeless man, who said he was aware of the forecast for extreme weather, rests in a park while covered with snow on February 8, 2019 in Seattle, Washington.

As in cities like San Francisco and Los Angeles, Seattle’s homeless population is growing as affordable housing gets harder to find. Rising homelessness has increasingly become a way for politicians to criticize West Coast cities whose progressive policies might otherwise be threatening to them. After President Trump visited San Francisco last month, he said that he wasn’t going to let West Coast cities “destroy themselves” because of rising homelessness, and said the Environmental Protection Agency was going to look into environmental problems created by people living on the streets. “Some of the issues falling on their plates are divisive and intractable and not within the city council’s capacity to solve,” said Berger, the columnist. “Homelessness, for instance, is not something a city council can solve on its own.”

Who voters blame for the homelessness crisis, rather than how they feel about minimum wage hikes or secure scheduling ordinances, will likely determine whether Seattle’s great liberal experiment can continue. With that in mind, businesses are focusing in on the issue as a means to pursue their legislative goals, says Nick Hanauer, a Seattle venture capitalist who was one of Amazon’s earliest investors and who created Civic Ventures, a Seattle public policy think tank. “There is a concerted effort by the business community to weaponize the issue of homelessness — it’s the best way they have found to attack the progressive governance,” he said. “Pay no attention to the fact that anytime anyone suggests that cities need to raise revenues, they kill it.”

Tensions between business leaders and urban elected officials are only likely to rise in coming years across America. Cities are becoming more and more liberal as they become hubs for high-skilled, educated workers, and urban areas become too expensive for anyone else. Around 62 percent of registered voters in urban counties identified as Democrats in 2017, according to the Pew Research Center, up from 55 percent in 1998, while 54 percent of voters in rural counties identify as Republicans, up from 45 percent in 1998.

Seattle isn’t the only city that has embraced progressive policies over the last few years, to the chagrin of many local business leaders. San Francisco launched a universal health care program more than a decade ago, and last year passed a tax on businesses to raise money for a homelessness program. New York City is trying to guarantee universal pre-K to all residents. Chicago has also passed a law giving unprecedented protections to domestic workers.

It will be crucial for progressive officials like Mosqueda to convince voters that they’re simultaneously improving conditions for workers while trying to address problems like homelessness. As politics come to a standstill at a national level, it’s up to cities to prove that the best way forward is the progressive way, she says. For her, that was the lesson from election night in 2016, when she was celebrating the passage of a statewide minimum wage and paid sick leave law on the same day that Donald Trump was elected President. “It became clear that this was the last line of defense,” she said. “We have to stand up for our progressive cities, which are going to be the front line for defending the most vulnerable people in America.”

[connecticut-seo-adwords]

TechSEO Boost: The key trends in technical SEO today

Although most conferences contain some sessions on technical SEO, there has been a reluctance to dedicate a full schedule to this specialism. 

That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. To concentrate exclusively on the complexities of technical SEO would be to lose some sections of a multi-disciplinary audience.

However, the cornerstone of a successful organic search campaign has always been technical SEO. For all of the industry’s evolutions, it is technical SEO that remains at the vanguard of innovation and at the core of any advanced strategy. With an average of 51% of all online traffic coming from organic search, this is therefore not a specialism that marketers can ignore.

Though the topics were varied at TechSEO Boost, there were still some narrative threads through the day, all of which tie in to broader marketing themes that affect all businesses.

Towards a definition of ‘Technical SEO’

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. The skills required to excel in technical SEO differ from the traditional marketing skill set, and its aim is traditionally viewed as effective communication with bots rather than with people. And yet, technical SEO can make a significant difference to cross-channel performance, given the footprint its activities have across all aspects of a website.

The reasons for this discipline’s resistance to concrete definition were clear at TechSEO Boost, where the talks covered everything from site speed to automation and log file analysis, with stops along the way to discuss machine learning models and backlinks.

Though it touches on elements of both science and art, technical SEO sits most comfortably on the scientific side of the fence. As such, a precise definition would be fitting.

Russ Jones, search scientist at Moz, stepped forward with the following attempt to provide exactly that:

This is a helpful step towards a shared comprehension of technical SEO, especially as its core purpose is to improve search performance. This sets it aside slightly from the world of developers and engineers, while linking it to the more creative practices like link earning and content marketing.

Using technology to communicate directly with bots impacts every area of site performance, as Jones’ chart demonstrates:

Some of these areas are the sole reserve of technical SEO, while others require a supporting role from technical SEO. What this visualization leaves in little doubt, however, is the pivotal position of this discipline in creating a solid foundation for other marketing efforts.

Jones concluded that technical SEO is the R & D function of the organic search industry. That serves as an apt categorization of the application of technical SEO skills, which encompass everything from web development to data analysis and competitor research.

Technical SEO thrives on innovation

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. This is essential housekeeping and can help keep everyone on track with the basics, but it is a narrow lens through which to view technical SEO.

Russ Jones presented persuasive evidence that technical SEO rewards the most innovative strategies, while those who simply follow the latest Google announcement tend to stagnate.

Equally, the sites that perform best tend to experiment the most with the latest technologies.

There are therefore not necessarily direct causal links that we can draw between their use of Accelerated Mobile pages (AMP), for example, and their presence in the top 1000 traffic-driving sites. What we can say, however, is that these high-performing sites are the ones leading the way when new technologies reach the market.

That said, there is still room for more companies to innovate, rather than following the latest Google announcement. Google typically has to introduce a rankings boost or even the threat of a punishment to encourage mass adoption of technologies like HTTPS or AMP. These changes can be expensive and, as the presentation from Airbnb showed, fraught with difficulties.

That may go some way to explaining the gap between the availability of new technology and its widespread adoption.

Jones showed that the level of interest in technical SEO has increased significantly over the years, but it has typically followed the technology. We can see from the graph below that interest in “Technical SEO” has been foreshadowed by interest in “JSON-LD.”

If SEOs want to remain vital to large businesses in an era of increasing automation, they should prove their value by innovating to steal a march on the competition. The performance improvements that accompany this approach will demonstrate the importance of technical SEO.

Everyone has access to Google’s public statements, but only a few have the ability and willingness to experiment with technologies that sit outside of this remit. 

Without innovation, companies are left to rely on the same old public statement from Google while their competitors experiment with new solutions.

Russ Jones’ full presentation:

Automation creates endless opportunities

The discussion around the role of automation looks set to continue for some time across all industries. Within search marketing, there can be little doubt that rules-based automation and API usage can take over a lot of the menial, manual tasks and extend the capabilities of search strategists.

Paul Shapiro’s session highlighted just a few of the areas that should be automated, including:

Reporting

Data collection

301 redirect mapping

Technical audits

Competitor data pulls

Anomaly detection

The above represent the fundamentals that companies should be working through in an efficient, automated way. However, the potential for SEOs to work smarter through automation reaches beyond these basics and starts to pose more challenging questions.

As was sated earlier in the day, “If knowledge scales, it will be automated.”

This brings to light the central tension that arises once automation becomes more advanced. Once we move beyond simple, rules-based systems and into the realm of reliable and complex automation, which roles are left for people to fill?

At TechSEO Boost, the atmosphere was one of opportunity, but SEO professionals need to understand these challenges if they are to position themselves to take advantage. Automation can create a level playing field among different companies if all have access to the same technology, at which point people will become the differentiating factor.

By tackling complex problems with novel solutions, SEOs can retain an essential position in any enterprise. If that knowledge later receives the automation treatment, there will always be new problems to solve.

There is endless room for experimentation in this arena too, once the basics are covered. Shapiro shared some of the analyses he and his team have developed using KNIME, an open source data analysis platform. KNIME contains a variety of built in “nodes”, which can be strung together from a range of data sources to run more meaningful reports.

For example, a time-consuming task like keyword research can be automated both to increase the quantity of data assessed and to improve the quality of the output. A platform like KNIME, coupled with a visualization tool like Tableau or Data Studio, can create research that is useful for SEO and for other marketing teams too.

Automation’s potential extends into the more creative aspects of SEO, such as content ideation. Shapiro discussed the example of Reddit as an excellent source for content ideas, given the virality that it depends on to keep users engaged. By setting up a recurring crawl of particular subreddits, content marketers can access an ongoing repository of ideas for their campaigns. The Python code Shapiro wrote for this task can be accessed here (password: fighto).

You can view Paul Shapiro’s full presentation below:

Machine learning leads to more sophisticated results

Machine learning can be at the heart of complex decision-making processes, including the decisions Google makes 40,000 times per second when people type queries into its search engine.

It is particularly effective for information retrieval, a field of activity that depends on a nuanced understanding of both content and context. JR Oakes, Technical SEO Director at Adapt, discussed a test run using Wikipedia results that concluded, “Users with machine learning-ranked results were statistically significantly more likely to click on the first search result.”

This matters for search marketers, as advances like Google’s RankBrain have brought machine learning into common use. We are accustomed to tracking ranking positions as a proxy for SEO success, but machine learning helps deliver personalization at scale within search results. It therefore becomes a futile task to try and calculate the true ranking position for any individual keyword.

Moreover, if Google can satisfy the user’s intent within the results page (for example, through answer boxes), then a click would also no longer represent a valid metric of success.

A Google study even found that 42% of people who click through do so only to confirm the information they had already seen on the results page. This renders click-through data even less useful as a barometer for content quality, as a click or an absence of a click could mean either high or low user satisfaction.

Google is developing more nuanced ways of comprehending and ranking content, many of which defy simplistic interpretation.

All is not lost, however. Getting traffic remains vitally important and so is the quality of content, so there are still ways to improve and measure SEO performance. For example, we can optimize for relevant traffic by analyzing our click-through rate, using methods such as the ones devised by Paul Shapiro here.

Furthermore, it is safe to surmise that part of Google’s machine learning algorithm uses skip-gram models to measure co-occurrence of phrases within documents. In basic terms, this means we have moved past the era of keyword matching and into an age of semantic relevance. The machines need some help to figure out the meanings of phrases too, and Oakes shared the example of AT&T to demonstrate query disambiguation in action.

Machine learning should be welcomed as part of Google’s search algorithms by both users and marketers, as it will continue to force the industry into much more sophisticated strategies that rely less on keyword matching. That said, there are still practical tips that marketers can apply to help the machine learning systems understand the context and purpose of our content.

JR Oakes’ full presentation:

Technical SEO facilitates user experience

A recurring theme throughout TechSEO Boost was the relationship between SEO and other marketing channels.

Technical SEO has now sprouted its own departments within agencies, but that can see the disciplined sidelined from other areas of marketing.

This plays out in a variety of scenarios. For example, the received wisdom is that Google can’t read the content on JavaScript websites, so it is the role of SEO to reduce the quantity of JavaScript code on a site to enhance organic search performance.

In fact, Merkle’s Max Prin posited that this should never be the case. The role of an advanced SEO is to facilitate and enhance whichever site experience will be most beneficial for the end user. Often, that means working with JavaScript to ensure that search engines understand the content of the page.

That begins with an understanding of how search engines work, and at which stages technical SEO can make a difference:

Prin also discussed some useful technologies to help pinpoint accessibility issues, including Merkle’s fetch and render tool and the Google Chrome Lighthouse tool.

Another significant area in which technical SEO facilitiates the user experience is site speed.

His research went beyond the reductive site speed tests we usually see, which deliver one number to reflect the average load time for a page. Meenan revealed the extent to which load speeds differ across devices, and the importance of understanding the component stages of loading any web page.

The load times for the CNN homepage showed some surprising variation, even between high-end smartphones such as the iPhone 8 and Samsung Galaxy S7 (times are in milliseconds):

In fact, Meenan recommends using a low- to mid-range 3G smartphone for any site speed tests, as these will provide a truer reflection of how the majority of people access your site.

Webpagetest offers an easy way to achieve this and also highlights the meaningful points of measurement in a site speed test, including First Paint (FP), First Contentful Paint (FCP), and Time to Interactive (TTI).

This helps to create a standardized process for measuring speed, but the question still remains of how exactly site owners can accelerate load speed. Meenan shared some useful tips on this front, with HTTP/2 being the main recent development, but he also reiterated that many of the existing best practices hold true. Using a CDN, reducing the number of HTTP requests, and reducing the number of redirects are all still very valid pieces of advice for anyone hoping to reduce load times.

You can see Pat Meenan’s full presentation below:

Key takeaways from TechSEO Boost

Technical SEO can be defined as “any sufficiently technical action undertaken with the intent to improve search performance.”

Automation should be a central concern for any serious SEO. The more of the basics we can automate, the more we can experiment with new solutions.

A more nuanced understanding of Google’s information retrieval technology is required if we are to achieve the full SEO potential of any website.

HTTP/2 is the main development for site speed across the web, but most of the best practices from a decade ago still hold true.

Improving site speed requires a detailed understanding of how content loads across all devices.

You can view all of the presentations from TechSEO Boost on Slideshare.

Source

https://www.clickz.com/techseo-boost-trends-industrys-first-tech-seo-conference/203423/

[alanajacksontx]

Highlights from TechSEO Boost: The key trends in technical SEO

Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism.

That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines.

Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. So to concentrate exclusively on the complexities of technical SEO would be to lose some sections of a multi-disciplinary audience.

However, the cornerstone of a successful organic search campaign has always been technical SEO. For all of the industry’s evolutions, it is technical SEO that remains at the vanguard of innovation and at the core of any advanced strategy. With an average of 51% of all online traffic coming from organic search, this is therefore not a specialism that marketers can ignore.

Enter TechSEO Boost: the industry’s first technical SEO conference, organized by Catalyst. Aimed at an audience of technical SEOs, advanced search marketers and programmers, TechSEO Boost set out to be a “technical SEO conference that challenges even developers and code jockeys”.

Though the topics were varied, there were still some narrative threads through the day, all of which tie in to broader marketing themes that affect all businesses. Here are the highlights.

Towards a definition of ‘Technical SEO’

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. The skills required to excel in technical SEO differ from the traditional marketing skillset, and its aim is traditionally viewed as effective communication with bots rather than with people. And yet, technical SEO can make a significant difference to cross-channel performance, given the footprint its activities have across all aspects of a website.

The reasons for this discipline’s resistance to concrete definition were clear at TechSEO Boost, where the talks covered everything from site speed to automation and log file analysis, with stops along the way to discuss machine learning models and backlinks.

Though it touches on elements of both science and art, technical SEO sits most comfortably on the scientific side of the fence. As such, a precise definition would be fitting.

Russ Jones, search scientist at Moz, stepped forward with the following attempt to provide exactly that:

This is a helpful step towards a shared comprehension of technical SEO, especially as its core purpose is to improve search performance. This sets it aside slightly from the world of developers and engineers, while linking it to the more creative practices like link earning and content marketing.

Using technology to communicate directly with bots impacts every area of site performance, as Jones’ chart demonstrates:

Some of these areas are the sole preserve of technical SEO, while others require a supporting role from technical SEO. What this visualization leaves in little doubt, however, is the pivotal position of this discipline in creating a solid foundation for other marketing efforts.

Jones concluded that technical SEO is the R&D function of the organic search industry. That serves as an apt categorization of the application of technical SEO skills, which encompass everything from web development to data analysis and competitor research.

Technical SEO thrives on innovation

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. This is essential housekeeping and can help keep everyone on track with the basics, but it is also a narrow lens through which to view technical SEO.

Russ Jones presented persuasive evidence that technical SEO rewards the most innovative strategies, while those who simply follow the latest Google announcement tend to stagnate.

Equally, the sites that perform best tend to experiment the most with the latest technologies.

There are not necessarily any direct causal links that we can draw between websites’ use of Accelerated Mobile Pages (AMP), for example, and their presence in the top 1000 traffic-driving sites. However, what we can say is that these high-performing sites are the ones leading the way when new technologies reach the market.

That said, there is still room for more companies to innovate. Google typically has to introduce a rankings boost or even the threat of a punishment to encourage mass adoption of technologies like HTTPS or AMP. These changes can be expensive and, as the presentation from Airbnb showed, fraught with difficulties.

That may go some way to explaining the gap between the availability of new technology and its widespread adoption.

Jones showed that the level of interest in technical SEO has increased significantly over the years, but it has typically followed the technology. We can see from the graph below that interest in “Technical SEO” has been foreshadowed by interest in “JSON-LD.”

If SEOs want to remain vital to large businesses in an era of increasing automation, they should prove their value by innovating to steal a march on the competition. The performance improvements that accompany this approach will demonstrate the importance of technical SEO.

Everyone has access to Google’s public statements, but only a few have the ability and willingness to experiment with technologies that sit outside of this remit.

Without innovation, companies are left to rely on the same old public statement from Google while their competitors experiment with new solutions.

For more insights into the state of technical SEO and the role it plays in the industry, don’t miss Russ Jones’ full presentation:

TechSEO Boost 2017: The State of Technical SEO from Catalyst

Automation creates endless opportunities

The discussion around the role of automation looks set to continue for some time across all industries. Within search marketing, there can be little doubt that rules-based automation and API usage can take over a lot of the menial, manual tasks and extend the capabilities of search strategists.

Paul Shapiro’s session, ‘Working Smarter: SEO automation to increase efficiency and effectiveness’ highlighted just a few of the areas that should be automated, including:

Reporting

Data collection

301 redirect mapping

Technical audits

Competitor data pulls

Anomaly detection

The above represent the fundamentals that companies should be working through in an efficient, automated way. However, the potential for SEOs to work smarter through automation reaches beyond these basics and starts to pose more challenging questions.

As was stated earlier in the day, “If knowledge scales, it will be automated.”

This brings to light the central tension that arises once automation becomes more advanced. Once we move beyond simple, rules-based systems and into the realm of reliable and complex automation, which roles are left for people to fill?

At TechSEO Boost, the atmosphere was one of opportunity, but SEO professionals need to understand these challenges if they are to position themselves to take advantage. Automation can create a level playing field among different companies if all have access to the same technology, at which point people will become the differentiating factor.

By tackling complex problems with novel solutions, SEOs can retain an essential position in any enterprise. If that knowledge later receives the automation treatment, there will always be new problems to solve.

There is endless room for experimentation in this arena too, once the basics are covered. Shapiro shared some of the analyses he and his team have developed using KNIME, an open source data analysis platform. KNIME contains a variety of built in “nodes”, which can be strung together from a range of data sources to run more meaningful reports.

For example, a time-consuming task like keyword research can be automated both to increase the quantity of data assessed and to improve the quality of the output. A platform like KNIME, coupled with a visualization tool like Tableau or Data Studio, can create research that is useful for SEO and for other marketing teams too.

Automation’s potential extends into the more creative aspects of SEO, such as content ideation. Shapiro discussed the example of Reddit as an excellent source for content ideas, given the virality that it depends on to keep users engaged. By setting up a recurring crawl of particular subreddits, content marketers can access an ongoing repository of ideas for their campaigns. The Python code Shapiro wrote for this task can be accessed here (password: fighto).

You can view Paul Shapiro’s full presentation below:

TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & Effectiveness from Catalyst

Machine learning leads to more sophisticated results

Machine learning can be at the heart of complex decision-making processes, including the decisions Google makes 40,000 times per second when people type queries into its search engine.

It is particularly effective for information retrieval, a field of activity that depends on a nuanced understanding of both content and context. JR Oakes, Technical SEO Director at Adapt, discussed a test run using Wikipedia results that concluded: “Users with machine learning-ranked results were statistically significantly more likely to click on the first search result.”

This matters for search marketers, as advances like Google’s RankBrain have brought machine learning into common use. We are accustomed to tracking ranking positions as a proxy for SEO success, but machine learning helps deliver personalization at scale within search results. It therefore becomes a futile task to try and calculate the true ranking position for any individual keyword.

Moreover, if Google can satisfy the user’s intent within the results page (for example, through answer boxes), then a click would also no longer represent a valid metric of success.

A Google study even found that 42% of people who click through do so only to confirm the information they had already seen on the results page. This renders click-through data even less useful as a barometer for content quality, as a click or an absence of a click could mean either high or low user satisfaction.

Google is developing more nuanced ways of comprehending and ranking content, many of which defy simplistic interpretation.

All is not lost, however. Getting traffic remains vitally important and so is the quality of content, so there are still ways to improve and measure SEO performance. For example, we can optimize for relevant traffic by analyzing our click-through rate, using methods such as the ones devised by Paul Shapiro in this column.

Furthermore, it is safe to surmise that part of Google’s machine learning algorithm uses skip-gram models to measure co-occurrence of phrases within documents. In basic terms, this means we have moved past the era of keyword matching and into an age of semantic relevance.

The machines need some help to figure out the meanings of phrases too, and Oakes shared the example of AT&T to demonstrate query disambiguation in action.

Machine learning should be welcomed as part of Google’s search algorithms by both users and marketers, as it will continue to force the industry into much more sophisticated strategies that rely less on keyword matching. That said, there are still practical tips that marketers can apply to help the machine learning systems understand the context and purpose of our content.

JR Oakes’ full presentation:

TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shaping Google and Technical SEO from Catalyst

Technical SEO facilitates user experience

A recurring theme throughout TechSEO Boost was the relationship between SEO and other marketing channels.

Technical SEO has now sprouted its own departments within agencies, but that can see the disciplined sidelined from other areas of marketing.

This plays out in a variety of scenarios. For example, the received wisdom is that Google can’t read the content on JavaScript websites, so it is the role of SEO to reduce the quantity of JavaScript code on a site to enhance organic search performance.

In fact, Merkle’s Max Prin posited that this should never be the case. The role of an advanced SEO is to facilitate and enhance whichever site experience will be most beneficial for the end user. Often, that means working with JavaScript to ensure that search engines understand the content of the page.

That begins with an understanding of how search engines work, and at which stages technical SEO can make a difference:

Prin also discussed some useful technologies to help pinpoint accessibility issues, including Merkle’s fetch and render tool and the Google Chrome Lighthouse tool.

Another significant area in which technical SEO facilitiates the user experience is site speed.

Google’s Pat Meenan showcased data pulled from the Google Chrome User Experience Report, which is open source and stores information within BigQuery.

His research went beyond the reductive site speed tests we usually see, which deliver one number to reflect the average load time for a page. Meenan revealed the extent to which load speeds differ across devices, and the importance of understanding the component stages of loading any web page.

The load times for the CNN homepage showed some surprising variation, even between high-end smartphones such as the iPhone 8 and Samsung Galaxy S7 (times are in milliseconds):

In fact, Meenan recommends using a low- to mid-range 3G smartphone for any site speed tests, as these will provide a truer reflection of how the majority of people access your site.

Webpagetest offers an easy way to achieve this and also highlights the meaningful points of measurement in a site speed test, including First Paint (FP), First Contentful Paint (FCP), and Time to Interactive (TTI).

This helps to create a standardized process for measuring speed, but the question still remains of how exactly site owners can accelerate load speed. Meenan shared some useful tips on this front, with HTTP/2 being the main recent development, but he also reiterated that many of the existing best practices hold true.

Using a CDN, reducing the number of HTTP requests, and reducing the number of redirects are all still very valid pieces of advice for anyone hoping to reduce load times.

You can see Pat Meenan’s full presentation below:

TechSEO Boost 2017: Making the Web Fast from Catalyst

Key takeaways from TechSEO Boost

Technical SEO can be defined as “any sufficiently technical action undertaken with the intent to improve search performance.”

Automation should be a central concern for any serious SEO. The more of the basics we can automate, the more we can experiment with new solutions.

A more nuanced understanding of Google’s information retrieval technology is required if we are to achieve the full SEO potential of any website.

HTTP/2 is the main development for site speed across the web, but most of the best practices from a decade ago still hold true.

Improving site speed requires a detailed understanding of how content loads across all devices.

You can view all of the presentations from TechSEO Boost on Slideshare.

This article was originally published on our sister site, ClickZ, and has been republished here for the enjoyment of our audience on Search Engine Watch.

from IM Tips And Tricks https://searchenginewatch.com/2017/12/06/highlights-from-techseo-boost-the-key-trends-in-technical-seo/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/168253842495

[jobsaggregation2]

Software Quality Assurance

Position: Software Quality Assurance Analyst Location: Chelsea, MA (Ideally Local to MA/NH/RI/CT)   Major Responsibilities:   Assists Quality Assurance Lead with execution of quality assurance activities including but not limited to: Updating quality planning, process and execution materials and maintaining quality assets on collaboration server Assuring process for updating, approving and versioning of program-controlled documentation is followed Monitoring Software Development Lifecycle processes and identifying SDLC workflow areas for improvement Facilitating process improvement sessions and following up on action items Producing weekly status reports and program metrics at the project and steering committee meeting level Assisting with Lessons Learned input and creation of summary materials Performing quality audits to ensure that the program processes and associated work products adhere to the Software Development Life Cycle  Reviewing program workplan for progress updates, dependencies and risk avoidance Monitoring of SDLC tool set usage to assure workflows are followed correctly and consistently and that   traceability relationships are properly maintained Auditing configuration management processes to assure adherence to configuration management process and procedures Attending code reviews to assure proper use of checklists, adherence to standards and design specifications Supporting continuous improvement and integration of quality assurance best practices Fostering best practice adoption, creates appropriate tool set user guides Attending / facilitating reviews such as progress checkpoints, milestone reviews, and production readiness assessments Producing quality assurance progress reports and detailed summaries Participating in collaborative sessions such as defect triage and daily stand ups  Experience Required Quality Management experience associated with planning, presentation materials and tracking corrective actions to resolution Experience creating Quality Assurance job aids such as checklists, templates, workflows evaluation criteria, meeting minutes, action items etc. Experience reviewing and mentoring creation of work products associated with project management, business analysis, configuration management, development and testing  to ensure assets are created with high degree of quality Data Analysis skills needed to create custom reports (SQL, Pivot Tables, Formulas, VLOOKUP, Macros, VBA, Charts & Dashboards) Reporting skills including charts, tables, diagrams, and trend analysis Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing  Experience Desired Computer Science degree Rational SDLC tool set certification or super user Broad knowledge of quality assurance practices and techniques  Expertise with the following tools or tool types: Rational Team Concert, Quality Manager and Requirements Composer Microsoft Tools MS Project Power Point Excel  Visio or workflow/ use case modeling tools  Data query tools Tableau  Skills Needed: Excellent interpersonal skills necessary to interact effectively with architects, developers, testers, business analysts and project managers. Demonstrated ability to facilitate virtual meeting space and/or conference calls with screen sharing Flexibility to meet timelines generally associated with program deadlines (including off hours) Attention to detail and   organizational skills needed to maintain, archive and retrieve quality assets efficiently Highly analytical, needs to independently analyze data and be confident with findings / trend analysis  Reference : Software Quality Assurance jobs from Latest listings added - JobsAggregation http://jobsaggregation.com/jobs/technology/software-quality-assurance_i9429