#TheBeatMachine

[campaignsoftheworld]

The Beat Machine | Bacardi’s New YouTube-based Music-Making Software

Bacardi is a brand well-known for making judicious use of social media platforms for its marketing endeavors. Campaigns like ‘Do What Moves You' and ‘Our History is Unbelievable’ have set a high bar for other brands when it comes to blending creative expression, marketing brilliance, and social media. With yet another creative innovation called The Beat Machine, Bacardi has lived up to the expectations set by the brand’s earlier campaigns.

Crafted by BBDO New York, The Beat Machine is an innovative tool that lets its users create their personalized beats without professional music-making software. All you need to do is visit Bacardi’s YouTube page, and access the video titled Beat Machine, and get busy curating your new beat by using YouTube’s fast forward functionality. The numbers 1-10 act as toggles that allow users to switch between different beats. By using nothing but the Beat Machine video, a viewer can create his/her personalized rendition of Major Lazer and Anitta’s song called Make It Hot. We feel that The Beat Machine strengthens Bacardi’s position as a brand that knows how to fit in with the current technological landscape. It also paints a clear picture of the value that Bacardi provides to its customer base. Simply put, the campaigns works of all fronts! Credits Brand: Bacardi Campaign: The Beat Machine Advertising Agency: BBDO, New York, USA Chief Creative Officer, BBDO Worldwide: David Lubars Chief Creative Officer, BBDO New York: Greg Hahn Executive Creative Director: Marcos Kotlhar Executive Creative Director: Danilo Boer Associate Creative Director: Gabrielle Attia Associate Creative Director: Bruno Borges Senior Project Manager: Noreen Masih Head of Integrated Production: David Rolfe Executive Producer: Sofia Handler Producer: Molly Ross VP, Production Services Director: Jessica Nugent Sr. Business Affairs Manager: Kathy Bannon Music Producer: Julia Millison Executive Vice President, Senior Account Director: Steven Panariello Vice President, Account Director: Josh Goodman Account Manager: Meghan Wood Account Executive: Aimee Chimera Social Manager: Clare McGough Senior Vice President, Group Planning Director: Jessica Strode Senior Vice President, Group Planning Director: Steve Panawek Communications Planning Director: Jen Leung Communications Planner: Ali Goldsmith Production Company: Stink Director: Jovan Todorovic Managing Director: Jeff Baron Executive Producer: Fran McGivern Head of Production: Nick Fuller Producer: Mark Walejko Production Supervisor: Tavo Muñoz Production Supervisor: Giovanna Giangregorio Commercial Coordinator: Shawn Vincent Director of Photography: Stuart Winecoff 1st Assistant Director: Monty Greenlee Stylist: Coco Cassibba Stylist: Celia Arias Groomer: Thomas Dunkin Choreographer: Calvit Hodge Editorial: Final Cut Editor: Joe Guest Assistant Editor: Lucas Moesch Producer: Penny Ensley EP: Sarah Roebuck Music House: Sound Tree Head of Music Production: Luis Almau MD/Producer: Jay James Sound Post: Sonic Union Mix Engineer: Steve Rosen Senior Producer: Patrick Sullivan Studio Director: Justine Cortale Post VFX: Blacksmith VFX Supervisor/Lead Compositor: Daniel Morris Compositors: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn CG Artists: Tuna Unalan, Vitaliy Burov EP: Charlotte Arnold VFX Producer: Tina Chen Color: The Mill EP: Andrew Sommerville Producer: Evan Bauer Colorist: Mikey Rossiter Color Coordinator: Blake Rice Color Assist: Elias Nousiopoulos Bacardi Pass The Beat – Social Credits Production Company: BBDO Studios Director: Andrew Osborne DP: Tinx Chan Producer: Raven Jensen "How-To" Beat Machine Video Studio Lead: Michael Gentile Studio Producer: Andre Rowe DP: Billy Siegrist Studio Producer: Luke Butler Editor / Animator: Alex Lubars Tags: Digital, United States, Alcoholic Drinks, Music, Bacardi, BBDO, Youtube, Software, Innovation, Latest Technology, Bacardi The Beat Machine Read the full article

[zombieatemybrain]

#thebeatmachine #live #theviperroom #onstage #performing #amazing #band @thebetamachine @theviperroom (at The Viper Room)

[zombieatemybrain]

#thebeatmachine #live #theviperroom #onstage #performing #amazing #band @thebetamachine @theviperroom (at The Viper Room)