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SEO for Home Builders and Architects | Top Home Builder SEO Services

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Posted by arientechnology on 2019-03-02 09:42:57

Tagged: , App , Development , software , company , chennai , course

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m8itsolutions · 4 years

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Best Website Development Company In Coimbatore | M8 It Solutions Pvt Ltd

M8 IT Solutions Coimbatore - One of the best website designing and web Development Company in Coimbatore offers a wide range of web services to our worldwide clients. A leader in creating cost-effective websites and web applications in Coimbatore. We offer responsive websites, static and dynamic websites, mobile responsive website designing, custom bootstrap website design services, web application development services, eCommerce website designing services.

We, a top-notch website designing, and premium web development company in Coimbatore provides complete web design services at cheaper costs with the best quality that delivers results. We design websites and develop web applications, Custom built web solutions that focus on quality, innovation, and speed. We do mobile responsive websites, Word press CMS web designing services, eCommerce websites designing and development, active static websites, data-driven dynamic websites, flash websites, open-source web development services, SEO services, SEO optimized web designing, conversion rate optimization, and landing page optimization. To know more details about our service contact us (+91) 9344660083 or email us [email protected] or Visit https://m8itsolutions.com/

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skewinfotech · 4 years

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What Is Search Engine Optimization (SEO)?

SEO (Search Engine Optimization) is the process of managing content which can be found through the organic search results of a search engine.

The benefits of SEO are, it’s free and passive web traffic month after month.

So how do you optimize your SEO content, and what are really the "rating factors?"

To respond to that, we need to first understand how search engines function.

How Search Engine Works

Search engines are like Modern Era libraries. They store copies of web pages instead of storing copies of books.

When you type a question into a search engine it scans in its database of all the pages and tries to return the most important results.To do so it uses an algorithm called a computer program. Nobody knows exactly how these algorithms operate but we have hints from Google at least.

Here's what they say on their "How Search Works" page: Search algorithms look at several variables to send you the most useful details, including your query words, pages relevance and usability, source knowledge, position and settings.The weight assigned to each element varies depending on the nature of the question – for example, the content's freshness plays a greater role in reacting to queries about current news topics than dictionary meanings do.

Speaking of Google, most of us use this search engine — at least for web-searching. That's because by far it has the most trustworthy algorithm.

Having said that, loads of other search engines are also available for which you can optimize.

Now, Let’s learn more about how search engines work.

How SEO Works?

SEO operates in basic terms by explaining to search engines that the content is the best outcome for the subject under discussion. It is because the aim of all search engines is the same: to give their users the latest, most important results.

How you do that depends specifically on the search engine you are optimizing for.

When you want more organic traffic to your web pages then you need to consider Google's algorithm and prepare for it. When you want to see more video clips, then this is all about the algorithm of YouTube.

As each search engine has a different ranking algorithm, covering them all in this guide will be difficult. So, we're going to concentrate on how to rate in all of them's biggest search engine: Google.

Google has ~92 per cent market share. That's why it pays to configure the Google website instead of Bing, DuckDuckGo, or any other search engine on the Internet.

How to Optimize for Google?

Google is famous for the use of over 200 rating criteria. In 2010 there was also talk way back that there could be as many as 10,000. No one knows what all those rating factors are, but some of them we do know.

How? As we were told by Google and by many people. the similarities between various factors and rankings by Google have been studied.

We will see those factors now. First coming is the important point of all:

Google ranks web pages, not web sites.

Crawlability

Before Google will even consider rating your content, it needs to know that it already exists first.

Just because your company is making stained glass windows doesn't mean that every page on your web will rank "stained glass windows" for the query. For different sites, you can rank for various keywords and subjects.

Now let's think about some of the issues that affect rankings and popularity of search engines.

Google uses a variety of ways to find new web content, but the main approach is to crawl. To put it clearly, crawling is where Google follows links to certain pages they have not seen before that they already know about.

They use a computer program called a spider to do this. Let's presume your homepage has a backlink from a website already listed in Google's index.

Next time the site is crawled they would follow the link to discover the homepage of your website and hopefully add it to their index. They'll crawl the links on your homepage from there to find other pages on your web.

Having said that, Google's crawlers can be blocked by certain things: weak internal links: Google depends on internal links to crawl all pages on your site. Many pages with no internal connections won't get crawled.

Nofollow internal links: Google won't be crawling internal links with nofollow tags.

NoIndex sites: Use a noindex meta tag or HTTP header to remove sites from Google's index. If there are just internal links from noindex pages to other pages on your web, there is a risk that Google won't find them.

Blocks in robots.txt: Robots.txt is a text file which tells Google where it can go on your website and where it can not. If pages are blocked here they're not going to crawl them.

Consider running an SEO audit with a tool like Ahrefs Web Audit, if you are worried about any of these problems on your web.

Mobile Friendliness

63 percent of Google searches come from mobile devices and every year this number is increasing.

Given that data, it probably comes as no surprise that in 2016 Google revealed in its mobile search results a ranking increase for mobile-friendly websites.

In 2018, Google also moved to mobile-first indexing, meaning they now use the page's mobile edition for indexing and ranking.

But here's an even more critical statistic from Adobe: Almost 8 in 10 users will avoid interacting with content that doesn't show well on their computer. In other words, when a web version of a site loads on the smartphone, most people would likely click the back button.

That is important because Google needs to keep users happy. Pages that aren't mobile-optimized contribute to disappointment. And even though you rank and win the button, most people aren't going to hang around to consume content.

With Google's mobile-friendly testing tool, you can check whether your web pages are mobile-friendly.

If they aren't, then hire a developer to repair it.

Pagespeed

Page speed is the pace of loading your page. It is a Desktop and Mobile ranking element. Why? For what? Google needs to make its customers satisfied, once again. If its users click on search results that take too long to load, this will lead to frustration.

Using Google's Page speed Insights tool to test the speed of your web pages. Alternatively, use Ahrefs Web Audit to test that pages are sluggish to load across your platform. Just go to the report "Results," and look for the warning "Slow Page."

Search intent

It's easy to find a keyword or keywords you wish to rate for. Only paste a subject into a keyword analysis tool like Ahrefs Keywords. Explorer, then look with the search volume for appropriate keyword ideas.

That said, what a lot of people fail to recognize is that their page aligns with the search purpose of their chosen keyword.

Let's take a look at an example to demonstrate search intent.

Here are the latest Google search results for the "slow cooker recipes" query: given the similarities between the two keywords, the Google search results display two entirely different collections. They have pages containing lots of recipes for the "slow cooker recipes." We include product lists for "slow cooker" and category pages for ecommerce.

Google interprets the intent behind the question, and displays the user's results.

That is the purpose of the search in motion.

What to prepare yourself for this?

Look at the top pages and ask yourself questions in order to recognize the "3 C's of search intention."

Type of content: Are most production blog posts, product pages, category pages, landing pages or something else?

Content format: Does Google primarily rate guides, list-style posts, videos, comparisons, opinion pieces, or something entirely different?

Content angle: Is there a common trend or single point of sale across top-ranked pages? If so, this gives you some insight into what the searchers may find significant.

Besides that, you can also test to infer intent for the existence (or not) of SERP apps.

For instance, if the results contain a featured fragment, then this may mean that the searcher is searching for information. If you are investigating keywords, you can browse in Ahrefs Keywords Explorer for keywords with or without unique SERP features.

Google's ranking algorithm for backlinks is based on what's called PageRank.

Backlinks

This interprets backlinks as votes, in simple terms. In general terms, pages with more votes tend to rank higher. How do we know? Many SEO web pages, analyzed nearly a billion web pages last year and found a strong connection between the referencing domains (links from specific websites) and the organic search traffic.

Long story short, if you want to rank for something worthwhile, backlinks matter. The problem is that links, particularly to certain types of content like product pages, can be challenging to create.

There are plenty of strategies to create links, but if you're new to the game, try to build links to your best information material (e.g. a blog post or a free tool).

Here's one way to do this: Google searches for your target keyword. Look for non-good pages like yours. Paste the page's URL into our free checker of backlinks to see the top 100 links.

Consider seeking these people out, describing why your content is better, and asking if they will substitute the connection for yours.This approach is commonly referred to as the Skyscraper Technique.

So, this is all about Search Engine Optimization. Do you have a website, which you want to optimize and get better Search Results for your keywords? Skew Infotech Pvt Ltd, an SEO Company in Coimbatore offers all Digital Marketing services including SEO Services, Search Engine Marketing, Social Media Optimization & Social Media Marketing in Coimbatore. Get in touch with us, let’s work together for your desired Search Engine Results.

#SEO #SearchEngineOptimization #SEOServicesCoimbatore #SEOCompanyCoimbatore #SEOPromotion #GoogleSEO #WhatisSEO

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jerome-blog1 · 5 years

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Digital Marketing

For more details click here :: arientec.com/

For enquiry click here :: arientec.com/

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Posted by arientechnology on 2019-03-02 09:42:53

Tagged: , App , Development , software , company , chennai , course

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