#Vijay Mulchandani

[campaignsoftheworld]

Patanjali Paridhan | A dreamy fusion of fashion and patriotism

From being a sensational yoga guru to a business tycoon, Baba Ramdev has come a long way. Irrespective of how one feels about Ramdev’s trajectory in life, it is inarguably true that he is a force to be reckoned with. For every person who opposes his views, there are many supporting his journey. Patanjali Paridhan, Ramdev’s latest venture, has finally made its way to the advertising circuits. A recent video campaign for the brand went live a few days ago and provided a sneak peek to what it will bring to the table.

The promotional film has been conceptualised and created by an Indian marketing agency named L&K Saatchi and Saatchi. The most striking thing about the advertisement is a jingle that plays throughout its runtime. The chorus, “Tan man dhan, India ban”, captures the essence of the campaign with brevity. The colourful visuals and picturesque frames add another layer of depth to the patriotic yet playful theme of the promotional video. For instance, towards the end of the film, a couple of foreigners are depicted donning attires from Paridhan’s collection of ethnic wear. Similarly crafted shots coupled with the adroitly synchronised jingle deliver a captivating introductory statement for the brand’s launch. According to Campaign of The World, this promotional film’s biggest strength is its attention to detail. A sense of patriotism is being portrayed as one of Paridhan’s core values, and we would like to believe that it is more than just a marketing trope. Getting past our reservations, we feel that the campaign delivers more than what was expected on all fronts. Credits- Brand: Patanjali Paridhan CEO: Mr.K.N. Singh Agency: L&K Saatchi & Saatchi Managing Partner: Anil K. Nair CCO: Delna Sethna Executive Creative Directors: Kumar Suryavanshi & Ashish Naik Copywriter: Kumar Suryavanshi Creative Team: Avinash Murchawade, Prathamesh Bhosale, Divya Kataria Brand Team: Peenaz Aspi Irani, Jennifer Mulchandani, Raj Sayani Production House: Prodigious Producer: Chahna Rupani, Shraddha Singhvi Associate Producer: Rajdeep Sahi Agency Producer: Vijay Vigamal, Sudhindra Mishra Director - Shai 1st AD - Himanshu Mishro 2nd AD / DA - Ajay Nautiyal DA - Shreesh Shirali DOP - Gianni Gianelli Gaffer - Arvind Shetty Focus Puller - Alok Parmar & Sharad Music Director: Arun Chillara Lyrics & Voice Over: Kumar Suryavanshi Singers: Soumya Chakrabortty, Akanksha Bhandari Sitar: Bhupal Panshikar Flute: Avadhoot Phadke Santoor: Raghavendra Baliga Tabla: Prasad Padhye Chorus: Anusha, Chantelle, Rhiya, Hitesh Arrangement: Arun, Rahul K, Adriel G Sound engineering & Sound Design: Vipal Patel Sound engineer (Asst.): Rahul Shinde Studio: Octavius Costumes - Kristy Decunha Costume assist - Pankhuri & Eeshita Makeup - Elton Steve Vessoaker Makeup assist - Ravi Raj Joiya, Sahil Khan Production Design - Navin Kenkre Art Assist - Prakash Post producer - Sachin Amberkar Offline - Shahnawaz Mosani & Akshay Mehta Online - Gautam Indulkar Colourist - Navin Shetty Tags: Apparels, Clothes, Patanjali Fashion, Baba Ramdev, Patanjali TVC, Patanjali Paridhan, Digital Campaign, Yoga Read the full article

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Kya Pandit | #Yaaram | Mika Singh | Prateik Babbar, Ishita Raj Sharma & Siddhanth Kapoor

#KyaPandit #Yaaram #MikaSingh #PrateikBabbar #IshitaRajSharma #SiddhanthKapoor

Movie – #Yaaram Singer – Mika Singh Music – Nayeem – Shabir Lyricist – Dheeraj Kumar Arrangers/Programmers – Aditya Dev Cast – Prateik Babbar, Siddhanth Kapoor, Ishita Raj, Subha Rajput, Anita Raj Hinorani & Dalip Tahil Production House – Yashvvi Films Producer – Vijay Mulchandani Director – Ovais Khan Music on Zee Music Company

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Yaaram | #Yaaram | Prateik Babbar & Ishita Raj Sharma | Yasser Desai & Chitralekha Sen

#Yaaram #PrateikBabbar #IshitaRajSharma #YasserDesai #ChitralekhaSen

Movie – #Yaaram Singers – Yasser Desai & Chitralekha Sen Music – Rochak Kohli Lyricist – Kumaar Arrangers/Programmers – Aditya Dev Cast – Prateik Babbar, Siddhanth Kapoor, Ishita Raj, Subha Rajput, Anita Raj Hinorani & Dalip Tahil Production House – Yashvvi Films Producer – Vijay Mulchandani Director – Ovais Khan Music on Zee Music Company