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[friday1econlive]

3 Principles of Economics that Tether with my Daily Life during COVID-19

Name: Yusef Mohammed Angar

ID #: 17458780

A concept map (a text-heavy one!) that is meant to be informative while introducing essential economic principles in relation to my quotidian life. NOTE: These are merely examples of transactions that I have encountered in recent memory, and there are certainly a plethora of other instances that correlate to the 3 economic principles of People facing trade-offs, Trade can make everyone better off, and The cost of something is what you give up to get it. Because there are legibility issues, I will transcribe whatever text is included on each of these individual pages.

While there are impertinent concepts mentioned near the title, including Purchasing Power Parity (PPP), Supply/Demand and Equilibrium, and productivity’s relation to standard of living, it is intended to function as a Segway toward Economics. However, Consumer and Producer Surplus play minor roles in what will be discussed shortly. The hills are representative of Standard Deviation curves, and the “Toll” sign implicitly mentions the opportunity cost of following the “Principle 2 : The Cost of something is what you give up to get it″ route relative to the other route that is primarily about “Principles 1 : People face trade-offs and 5 : Trade can make everyone better.” The individual at the bottom (an animated version of myself) states that “Man, now I want to barter the item that I originally strived to purchase!” This is indicative of the business cycle, and its never-ending existence within the realm of economics; the arrows in between the routes illustrate this trend. In other words, I won’t be satisfied in the long-run, as the likelihood of using whatever I purchase might eventually fade, and would therefore want to trade with somebody else.

Transcription: (Top Left): “START: Once the eve of the pandemic ensued, I was contemplating on how to reorient my free time; thus, I decided to pull off a beneficial transaction among myself and my sister. The Nintendo Switch, a revolutionary handheld/hybrid console that has been engineered and endearingly crafted by Nintendo’s illustrious team, appealed to my desperate disposition...

Image description: “STOP” sign includes a Nintendo logo on top of it, which also accompanies a Nintendo Switch to the right of it. There are two flags, each attached to the left and right of the STOP sign, and they both indicate that the date is “March 2020.”

(Top center/Blue Stripes): “It was then that I tempted my sister into a deal regarding her console; however, due to the Switch’s market price being sold at $300 (with used variants selling at slightly lower prices), I certainly casted doubts on resonating alongside conventional wisdom. What I did, however, required an iota of guile...”

Image Description: Green arrow pointing along a pathway that mentions how “THE ROAD STARTS HERE!”, and a sign that states how there is “ONE WAY ONLY! DECIDE!” This therefore demonstrates a sentiment that I must be assured of; that I did want to purchase the Switch, and it was a definitive decision that I made over the course of a few months. Some supplemental additions include Mario, Legend of Zelda, and Pokémon insignias across the road, and then an arrow pointing directly to the next section.

(Center/Brown): “PLAN: Because my willingness to pay was ~ $110 (for a 2-year old Switch), it did not appear to be probable. There is a caveat; because employment opportunities were scant in the economic workspace, making money by means of toil was narrowed down to a shadow of its past self....”

Image Description: This sector was intentionally set within an area of construction, which reciprocates with building my way toward a successful barter with my sister. A blue arrow then points directly into the blue section, which is what will be transcribed in the bottom left. A sign above the blue portion of text echoes apportionment from self-elation, and how the “SPEED LIMIT = 15 mph. DON’T GET TOO EXCITED!” If I were to exceed this imaginary speed limit, then my assurance of safety would be tarnished, much like how the deal would get steamrolled! 

(Bottom Left/Blue): “My sister was not too dilatory per se, but mused on having to deposit her Switch in return for an opportunity that was of a paucity. Because she originally received it as a gift, there was no “cost of production” to consider.”

(Bottom right/Pink): “Per contra, there was a trade-off, one of the Ten Principles of Economics; because of the miniscule time she invested into her Switch, she eventually accepted $100! A casualty of this deal was a consumer surplus of $10 for me (alongside the Switch of course) and my sister receiving $100.”

Image Description: On the middle of the road, there is a “SIDE NOTE” that conspicuously conveys the following: “A positive externality for Nintendo, the pandemic caused a surge in sales experienced since March 2020.” Even though Nintendo’s flagship console was successful prior, it convincingly prolonged its success, and therefore led to stores having low stocks available. There is also font directly above the Pink section, which iterates as follows: “FROM then ON, I was able to utilize my... (traverses toward the right) FREE TIME fruitfully.” The ellipsis mirrors the conservative approach that is tacitly required during this trade-off, and how my composure has to prevail over internal apprehension (that is, whether or not the deal would triumph).

(Purple section): (font near “CONCLUSION” sign) “Because the Switch’s stock would continuously plummet, my incentive on purchasing a Switch from my sister became grander. (Speech bubble above CONCLUSION): “This mutually forged bridge between me and my sister’s economic wavelength permitted this trade to transpire, and thus left everyone better off.”

Image Description: There is an “OPPORTUNITY COST: REDUCED TOLL + TIME” sign to issue how there was time used in reading this section, alongside a more diminutive toll relative to the “TOLL” sign on the first/front page. There is also a blue-striped arrow attached to the pole of this sign, which essays to make clear that there is a “LONG WAY AHEAD! JUST 10 MONTHS LATER...” This is mentioning the date set for the following example concerning opportunity cost, and how that event occurred in January of 2021. Within the vicinity of the arrow, a “CONCLUSION” sign is slotted, which mimics the “everyone better off” conjecture (both me and my sister smiling, hence Principle 5′s significance in this interchange of commodities and money). 

Next Page:

(Top left/Orange Stripes): “JANUARY 2021: As my assortment of Switch titles implacably amplified, I faced a difficult transaction that I was willing to take. Should I get Shovel Knight: Treasure Trove, or CELESTE!?!?”

Image Description: The arrows moving counterclockwise (the small black arrows moving in the orange-striped locus) function as an extrapolation of the business cycle, which was already mentioned beforehand. The animated version of myself surfaces an imperative query regarding this juxtaposition, and rose the “COSTS & BENEFITS” paradigm into full prominence. 

(COMPARISON): “Shovel Knight: Treasure Trove: PROS: Contains a multitude of titles that grace the timeless tropes of Shovel Knight, which includes: 

1) Shovel Knight: Shovel of Hope *The only multiplayer game in this bundle*

2) Plague of Shadows

3) Showdown

4) Specter of Torment

5) King of Cards

CONS: COSTS $40, which fails to match my willingness to pay of ~$20 (that might be setting a relatively quixotic bar when it comes to spending, but the Nintendo eShop intermittently includes surprising deals!). 

“CELESTE: PROS: A platforming title that integrates storytelling alongside interstellar game mechanics and charming visuals --> received a 92/100 on Metacritic, and is only $20!

CONS: Unfamiliarity with developers’ previous works and only supports Single-Player Mode.

(RED-STRIPED SPEECH BUBBLE next to Shovel Knight’s enumeration): :HAS RECEIVED A 91/100 on Metacritic, hence classifying its “universal acclaim” tag.

(Bottom Left/Purple Section): “VERDICT: While both titles certainly garner captivating qualities, the opportunity cost definitely binds my decision even more! Whichever game I choose, it will likely itch my excitement and would startle it with authentic thrills; however, my cross-examination led to an intermediary decision that exploits both sets of pros simultaneously. It turns out that Shovel Knight: Shovel of Hope is sold separately (move toward bottom right) and costs $15. The opportunity cost of not getting Celeste... (move to the right of the street, but below Shovel Knight’s list) and the other games bundled with Treasure Trove is still intact, but my salience instantly shifted toward Shovel of Hope.”

Image Description: Toward the bottom left and above the “VERDICT/purple section”, the “FINAL DECISION ERODED opportunity cost from my perspective” was engraved on the street heading toward the other page. The severity of one’s opportunity cost is highly dependent on one’s salience, and because I donned a negligent disposition on Celeste and the other titles listed in Treasure Trove (for now at least), my opportunity cost did not prove to be too costly. Additionally, a byproduct of this road map on purchasing Shovel of Hope meant that I wielded a consumer surplus of $5. 

Image Description: The red-striped bubble next to the Shovel Knight title meanders within the circumference of ulterior considerations, and how “I initially thought that Yacht Club Games, the developer of this title, attempted on tying Shovel of Hope with the other games.” This postulation was effectively debunked once I realized that 1) Yacht Club Games is an Indie developer, meaning their stronghold in the video game industry is miniscule; this therefore means that oligopolistic/monopolistic practices are truly improbable. As was previously stated, this was an ulterior thought, and was an economic observation that I deciphered. 

Stylistic Choice: Why did I construct a concept map that anyone can get easily lost in once they indulge themselves into reading it? This is due to the parochial vision that one asserts when committing economically-oriented decisions, and how there are implicit corollaries to account for when taking such risks. It is easy to get lost in excitement and foreseeing a favorable resultant, yet it is tumultuous to maintain a realistic perception of what might transpire. My sister could have easily rejected my offer if the climate was wholly distinctive, as she would have recouped $100 following the acceptance toward job opportunities. Had I not been explorative enough, I may have been compelled into shelling out a whopping $40 compared to $15, and would likely cogitate on purchasing Celeste instead. Economics suffers from the scourge of inconsistencies, and applying such parables into the experiences I mentioned assisted in the construction of a bridge between Economics and everyday life.

[laureljupiter]

from a long halfassed essay from a few months ago about contemporary archetypes in media about what @corseque called the “dark youth” wrt lotor in voltron, but I think of as the “dark twin,” a modern archetype that’s a combo of the jungian anima/animus, the shadow/madwoman in the attic, and a romantic interest:

“If they are the opposite gender and the protagonist is written as heterosexual, they will be a major (although probably not endgame) love interest, and the character with whom the heroine actually undergoes the process of exploring her sexuality, like Spike in BTVS. If this shadow double is the same gender as the protagonist in a non-queer canon, they will usually have a huge slash fandom.

the usual plot is as follows: the Heroine and the Dark Twin find each other as kindred spirits. The Dark Twin has a break with the Heroine and is drawn back into a replication of their dysfunctional childhood, controlled by an abusive parent figure— either their actual abusive parent, or a stand-in. They believe this relationship is empowering them; the protagonist begs them to leave it and join them.

the pattern is something like:

— past of usually offscreen abuse

— alliance with the protagonist

— betrayal of the protagonist, and re-identification with the abuser or their methods, — ongoing attempt to gain power within the corrupt system

—disillusionment with the abuser— moral epiphany, abandonment, or “rock bottom” moment

at this point, they either change, or die. If they die, the story is a punitive morality lecture, often misogynistic, like the Craft or Voltron: you’re too damaged to make it, and you broke the social rules by dealing out punishment to bad people, so you have to go. If they change, the story is about real trauma integration and an ongoing commitment to justice. Tragedies that kill a dark twin are about a return to the status quo, dramas that redeem them are about cultural repair. the usual path is something like:

— walking away from the abuser and taking responsibility for their own destructive behavior within the system of abuse

— real empowerment

— allying with the light twin

— stopping the cycle of cultural violence as they both step into full adulthood

For the dark twin, the process of claiming adulthood is a rejection of that destructive child role, taking responsibility for their identification with a bad system. Their role in the narrative is to bring attention to the abuses that have been built into the system by acting out its damage in a way that can’t be ignored, and their journey, when they are allowed as individuals to have one, is about overcoming it and ending the cycle.

The Dark Twin’s role is about speaking the unspoken/unspeakable. They bear visible damage, and they lash out with open aggression towards abusive parent or social powers that the protagonist cannot express.

Some examples:

— Fox Mulder’s two fathers (adoptive and biological) committed decades worth of abuse against Fox and his two younger biological siblings. Fox (and his younger brother Jeffrey) keep trying for a reconciliation with their fathers, who reject or continue to manipulate their sons. Alex Krycek confronts and shoots both fathers, suffers a traumatic amputation and later dies onscreen, badly.

— Buffy and Faith are both used as child soldiers by the Watchers; Faith kills her Watcher and goes to prison.

— Jet acts out the rage and pain over losing his family that Katara represses. She is attracted to him because he expresses the anguish and vengeance she’s forced herself to keep locked down, but he pushes that anger “too far” and is rejected by her, and killed by the show.

— in The Craft,Nancy kills her sexually and physically abusive stepfather, and kills the high school rapist who raped her and attempted to rape the heroine, Sarah. Sarah is repulsed by Nancy’s violence, and Nancy ends the film incarcerated in an institution.

— Azula is Katara’s age, and has her role in the family, a younger sister who became head of household and is mature and powerful beyond her years. Azula lets the trauma of the war consume her, and ends the show in screaming, weeping psychosis

often the shadow twin physically bears the mark of the damage inflicted on both them and the protagonist (who carries that mark invisibly) by the abusive society in the form of a permanent disfigurement or physical wound. If the shadow twin is male, this mark usually appears in the form of a facial scar, like Zuko or Sandor Clegane, or a lost limb, like Bucky Barnes or Alex Krycek. Because we live in a patriarchal society that often doesn’t let women have physical disfigurements or “sexy scars”, if the shadow twin is female, the “mark” of their damage and abuse is usually a cliched display of overt, aggressive, or inappropriate sexuality, symbolic of the shadow twin’s past or ongoing sexual abuse.

They wear a black and red color scheme, and often red or dark lipstick. They have a “slutty,” overtly sexualized presentation and demeanor, and are coded as, or explicitly shown, as sex workers. Selina Kyle works as an escort or pro domme in most of her appearances in the Batman franchise, Qi’ra performs escort work in ‘Solo,’ Faith is introduced as a “cleavage-y slut bomb” and has a sugar baby relationship with the Mayor. Faith, Qi’ra, Azula, and Nancy wear dark, striking, lipstick that is often age-inappropriate— that’s the hetero media femme equivalent of that mark.

Queer or gender-nonconforming writers don’t always adhere to this strict “men have physical damage, women have sexual damage” paradigm, and I’m expecting Catra, the shadow twin character on the Netflix reboot of She-ra franchise, to sustain one of these physical marks of damage in coming seasons of the show.

I’ve seen a lot of meta saying that Lotor’s death in Voltron is a twisted version of this storyline, but it’s more common, ime, than a better ending for this kind of character. What happens to Lotor, including the grotesque display of his decomposing corpse, is a classic moral instruction horror/tragedy/punishment money shot. It’s the equivalent of the last scene of the Craft being Nancy, screaming and laughing hysterically while strapped to a hospital bed, which was a direct insporation for the last visual we get of Azula in A:TLA, screaming and weeping while restrained in the courtyard. The episode ends with Katara weeping too, because she fully understands that the process of cultural repair is one that she is going to have to undertake alone — and that she doesn’t have a clear way forward.”.

[upserial]

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Visual Paradigm Pro Crackfeatures all the UML diagrams and ERD tools essentially in system and database design. Modeling tools like Resource Catalog, Transistor, and Nicknamer make system modeling easy and cost-effective. Doc Composer lets you produce detailed design specification ready to use in discussion with just a few clicks. Visual…

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Sadly I cannot find my copy of the classic and monumental Kronos Quartet recording (although composed for and dedicted to the Stanley Quartet, 'Black Angels' has never been presented more powerfully (or more fascinating, and ghastly) then the Kronos recording.) -It was actually an inspiration and motivation for the members of the Kronos Quartet- to indeed form a Quartet to begin with!) This work deals with, among other things, ideas about Good vs. Evil forces in the universe. 'Black Angels' is for 'Amplified' String Quartet (as if it really needs that extra intensity!) as well as certain unorthodox percussive instruments, not to mention glasses of water, placed next to the players and filled to different levels to change the pitch of each one.

Many listeners will recognize the movement 'Night of the Electric Insects' as it was used quite effectively in the film 'The Exorcist'. This movement to this day gives me uncontrollable chills; I think it's one of the most sonically frightening pieces of music ever written. **I must add that this performance of the Quartet is not my favorite whatsoever-indeed the intensity and darkness is somewhat lost in the Diotima's performance, and 'Night of the Electric Insects' is extremely tame here.

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Crumb's quartet is like nothing else and I am always fascinated by it; it's a true contemporary masterpiece. When I find the Kronos Qt. Version I shall post it right away, I think everyone should have it in their collection! Anonymous said. I first came across Black Angels in a nice Cikada Quartet's CD released by Cala.

However innovative and unusual I found the remaining pieces (Webern, Lutoslawski) far more rewarding. Gm tech 2 software download. As for the Different Trains I agree the original Kronos recording for Nonesuch established a benchmark yet to be surpassed. That's necessarily a completely subjective appraisal, for I lack the technical knowledge to tell why one version is (arguibly) superior. The strongest point I could make in support of this claim amounts to the Krono's being the first Different Trains I ever listened to. Anonymous said.

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If memory serves, my first hearing of George Crumb was his 'Voice Of The Whale' on very-late-nite FM radio sometime in the late '70's. A few months later I heard it performed at a local 'New Music' festival.

My next encounter was the Kronos Quartet recording of 'Black Angels' when it arrived at my local record store. They remain my favourite pieces. Though I have heard other interpretations of 'Voice.' , I have never heard another 'Black Angels'. This will be an interesting listen. My mad obsession has always been collecting music.

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Day 3 of RNC: Liars, Delusions and Recycled Slogans

COMMENTARY:

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Anna, what you are experiencing and expressing is the alienation from Newt Gringrich's political strategy for insurgency leading to violent revolution. As I say, the lynch mob fervor of the Grab Our Pussy convention is a whole lot more fun than the constructive agenda of the Biden-Harris campaign seems to be because of all the reasons you line up, but you are doing the Devil's handiwork for him with you dispair and depression.

To some degree, it is a larger issue than Gingrich. For all intents and purposes, an evil enchantment began to settle over America when the Diem brothers were assassinated, followed, of course, by the cosmic Karma of JFK's assassination. It is reinforced and amplified by what I call the Oliver Stone version of Vietnam, which has been the organizing paradigm of the Boomer generation you grew up in. And Gingrich's political strategy, based on the "Politics is the continuation of warfare" formula for violent revolution, has been relentlessly generating spiritual pollution since the 70s when he started running for Congress and it is now being pumped out on steroids by the Trump Presidential campaign.

Now, to some degree, I am speaking metaphorically, except that Cenk's premonition that Trump could win on Tuesday reflects exactly what the Gingrich political strategy is designed to do. And, if you review this segment of your show, it is more of the same. Trump is winning by making you afraid of losing and turning all the anger we all feel about his criminal incompetence against yourself and your intentions.

You can't attack it directly, this evil enchantment, as satisfying as Cenk's rants may be, because it just stokes the lynch mob emotions that the Spirit of God feeds on. We need to neutralize it and all I can offer is the counter-insurgency formula to Visualize Whirled Peas every time you feel the weight of the Trump campaign bearing you down by replacing it with your own vision of what we are all committed to achieving with the Biden-Harris agenda moving forward with the Green New Deal for the next 100 years. Trump has no plan: his world view ends at the tip of his pecker and the people around him lack even that, but all of us progressive populists can project how normal was before COVID-19 as a 100 year trajectory, moving forward. AOC has intuited the future as a community organizer in the Green New Deal and it is the global synergies wave from Apollo 11 that created Silicon Valley and only requires America to complete the transformation of the Military Industrial Complex to the Aerospace Entrepreneurial Matrix at the core of the Green New Deal.

That's what Biden-Harris represents. Peter Navarro wants to double down on the Military Industrial Complex, which is why the PRC won't do a deal with Trump: they are waiting for America to implement the Green New Deal, but as long as the evil enchantment that lingers over Camelot  is being generated by Newt Gingrich's political strategy and Trump's clown show, we can't climb up on the step of the global synergies wave of Apollo 11 and blast off into the future with the Green New Deal.

Which brings me back to Visualize Whirled Peas: the Holy Spirit can neutralize the evil enchantment in your mind if you Visualize Whirled Peas every time you see a NOAH weather map. I know it seems far fetched but the fact is that our global communications makes it possible not only for Trump to amplify the sedition through the enthusiasms of the MAGA hat nation, especially the Pro-Life Evangelicals who depend upon the Spirit of God as the essential money pump in their business model. Every time Trump does some of his lynch mob dog whistles, everybody who is connected to the Solo Scriptura doctrine amplifies it all across the nation because hate- and fear-mongering is so much fun and it affects the weather in places like Tornado Alley and the fire storms in California because it feeds the Spirit of God, who is without reason or proportion, like it is chronicled in White Rabbit.

But, if you Visualize Whirled Peas every time you hear some Trump-Fascist bullshit, you invite the Holy Spirit to replace that spiritual pollution with the Living Water of the Spirit of God and that, likewise, is broadcast across the nation and it is stronger than the happy-terrorism of the Trump Fascist Noise Machine. It's like bonking the Green Meanies with the Apples of the Yellow Submarine.

And here's a sign the Holy Spirit might do to encourage the progressive populists of the Biden-Harris generation: I can't conjure the Holy Spirit, but he has indicated he might put on a display for anyone who has eyes to see and ears to hear. There is a new storm system forming off Africa that is projected to organize and reach the Leeward islands about Tuesday. Check it out on the NOAH channel and keep track of it. And, of course, Visualize Whirled Peas and imagine it moving across the Carribean, growing stronger but not causing any significant damage until it enters the Gulf of Mexico, where it slows down to an almost stall and spools up to beyond Catagory 5 for a significant period of time without making landfall, and then, suddenly, collapsing and falling into the Gulf as the Living Waters described in John 4 and restoring the fisheries and damage from oil spills and other human devastation to the pristine conditions of 1492, just to reward your faith.

I've been trying to get the Holy Spirit to do that since the Nagano Winter Olympics in 1998, when I first really witnessed the relationship between the Holy Spirit and the Spirit of God at work. God really loves the Olympic Games, particularly the Winter Games, because, when the Olympic Flame is lit and it snows, the snow melting on the faces of the people in the Village is the only time God can touch us without killing us: the snow melting from the heat of our skin is like the fingers of a mother brushing across the face of her children.

But there apparently has never been the critical mass of people in the world who Visualize Whirled Peas to create the spiritual horse power to create the phenomena of the Living Waters falling into the Gulf of Mexico, but the effect, at this moment, would to scrub the evil enchantment out of America instantly and restore Camelot in the same way a kiss awakens Sleeping Beauty.

If it helps, Lady Trump has restored the Rose Garden to a new celebration of the roses of Camelot for the next 100 years. It just needs to fill out in the fullness of time.

If you are serious about wiping the smirk off of Newt Gingrich's face by defeating the treason of his political strategy and electing Biden-Harris, Visualize Whirled Peas.

[click2watch]

View Ads, Get BAT: Brave Delivers on ICO Promise of Paid Web Browsing

Brave’s promise to compensate you for viewing online ads is finally coming to fruition.

In a departure from typical display ads embedded on websites, the privacy-minded web browser is debuting small notifications that aren’t wedded to particular sites. The notifications, visually akin to those of the Slack desktop app, feature promotional offers from different brands.

For users, it’s important to note, the Brave Rewards product is opt-in.

“This is what we’re excited about because it doesn’t require publisher opt-in,” Brave CEO Brendan Eich told CoinDesk in an interview. “The main model for us is advertiser-to-user.”

Describing the notifications as the “top of the funnel,” Eich explained that if the user clicks on one, they will be taken to a site with more information about the given offer.

Users can still keep using Brave without any kind of ad intervention, but they do have an incentive to join: Brave promises that 70 percent of the money companies spend on these ads will go to users (the rest is kept by Brave). The funds will be paid out to users’ wallets via Brave’s Basic Attention Token (BAT).

Brave Ads goes live today with a number of ad inventory suppliers, including Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto, eToro, BuySellAds, TAP Network, The Giving Block, AirSwap, Fluidity and Uphold.

“Brave is changing the paradigm of digital advertising where consumers are fairly rewarded for their attention,” Lin Dai, CEO of TAP Network, said in a statement. TAP brings over 250,000 partner merchants and brands to the new platform, according to Brave.

A screenshot shows the ad notification at bottom right. (Image courtesy of Brave)

Traditional online advertising works by monitoring web users’ behavior, reporting that to the cloud and picking ads to serve them based on that data.

“We turn tracking on its head,” Eich said.

A catalog of potential ads is served to the browser as a very light file and the browser, locally, follows user behavior and picks ads to show based on that. Crucially, the Brave browser never reports out data on user behavior.

“It’s a private ad system that doesn’t involve tracking on the front side,” Eich said. “It can pick ads that are specific to you based on your browser data.”

So, advertisers will still get the targeting they want, but they will have to rely on machine learning built into the Brave browser itself, rather than user activity stored in the cloud and compiled over time.

Getting paid

To start earning BAT for letting these notifications pop up, users need to make sure they are using the latest version of Brave.

Brave’s BAT offering was the original sold-out-in-seconds initial coin offering (ICO) in 2017, selling $35 million in BAT less than a minute. Like most ICOs of that era, there was a gap between distributions and the real-world usefulness of tokens.

Brave first gave users a way to use BAT by letting them donate funds to websites based on how often they visited them (the program actually began with bitcoin). In November 2017, the payment functionality was even extended to the level of specific YouTube personalities.

The new ads feature is actually an extension of the existing donation product. Currently, Brave Rewards users either add funds themselves or accept grants from Brave, and the BAT in their wallet is redistributed to the websites they visit. When Brave Ads kicks in, it will default to accumulating BAT for redistribution to publishers in the same fashion, unless the user changes the defaults.

Though the Brave browser blocks ads and trackers by default, Eich argues that this new product will start feeding funds out to its 55,000 verified publishers because he expects most users who opt-in will leave the defaults on, as most web users do.

“I think users are going to let it ride,” he said.

Later, the company hopes to integrate tracker-less ads on websites and offer publishers a simple micropayment solution so users could pay for an individual post rather than subscribing.

The project has been slowly starting to gain traction with major name-brand news sites.

When withdraw

Users can earn, but spending is going to take a little longer.

“If our users started taking BAT out on their own initiative, we would be defrauded overnight massively,” Eich told CoinDesk.

The reason for the delay: the company is still working to build up its know-your-customer (KYC) solution. So for now, earned BAT can only be used to support publishers. Users should be able to buy premium content and maybe specific products from vendors with BAT soon, Eich said.

Once KYC is in place, that should be enough of a hurdle to decrease fraud risk sufficiently, he added.

Further, Brave is working with its settlement partners, such as Uphold and Coinbase, so that when users can withdraw, they can withdraw to fiat if they prefer.

Eich said in a statement:

“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention.”

Brave Ads launches today in the U.S., Canada, France, Germany and the U.K.

Correction (April 24, 16:35 UTC): Brave has 55,000 verified publishers, not 25,000, as was reported in an earlier version of this story.

Brave logo image via Twitter/Brave

This news post is collected from CoinDesk

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[aspiringscreenwriters-blog]

Top 10 Reasons Why Film School is More Valuable than You Think

Hello Writers All,

So you want to be a writer? Not just any old writer, but a really good one?

Desire and passion are the right stuff to help you build your stories.  But the number one thing you need to produce in order to become a paid scriptwritingsuccess, no matter how many drafts it takes, is a top-notch screenplay writing sample. Not just a mediocre draft, not the “I feel it could use some more work but hey I’m tuckered out” version.  I mean a really polished script.  

Because that’s how you will get noticed in filmmaking or TV-making circles.

And it takes time and learning to become that accomplished.

The good news is that there are steps you can take to become a skilled scriptwriter more quickly.

Okay, okay yeah, here’s the part where I mention my website.  I offer screenwriting tips on my blog, and you can also read my book The Story Solution: 23 Actions All Great Heroes Must Take to get insights on creating strong characters and building solid, audience-ready plots.  

There are also many other excellent screenwriting blogs and YouTube channels to learn from. (Don’t miss the great YouTube channel “Film Courage”!)  As well, there are online libraries of produced screenplays available free for downloading.  Reading scores of professional scripts is critical to writing success.

And take advantage of The Story Solution’s partnership with Final Draft, the world’s most popular screenwriting software. My proven Hero Goal Sequences® Story Structure Paradigm is now available as a downloadable template included in Final Draft 10 (under “edu templates”).

Then too, you really should consider learning to create great scripts for film and TV in a classroom.  Yes, I’m a university professor myself so I am partial to classrooms.  But there’s more to it than that.  

You might already have the passion and natural talent to be a writer, but attending film school can give you the necessary skills, tools, experience and contacts you need to become a bona fide screenwriter in a much shorter period of time.  Yes, it costs money.  But so do medical schools, business schools and law schools.  In so many ways film school can really pay off for the committed screenwriter.  Here are ten of the better reasons:

      There Is A Right Way And A Wrong Way to Build Stories That Grip Audiences.

This architectural skill MUST be mastered and it’s nowhere near as easy as it looks.  There’s a structure through which visual storytelling communicates both consciously and unconsciously with an audience. You also need a great story idea, of course, and then you need to add characters, write believable dialogue, and create dramatic tension throughout your story to keep an audience glued to their chairs. Film school breaks down all these elements into core fundamentals that you practice daily with mentor-instructors who are themselves experienced professional writers and filmmakers.  There is no other professional experience in the world available for screenwriters that can hold a candle to this one.

You Must Learn To Write With Clarity And Depth.

Making it look simple isn’t simple at all.  Very far from it.  In a film/screenwriting M.F.A. program you gain a huge advantage over your competition by learning and mastering all the concepts and tools in a screenwriter’s toolkit so you never have to waste time floundering in confusion, or being gripped by writer’s block.  When you get hired to write a script, the producer is not going to coddle you.  You need to be a knowledgeable pro right now – so you better be ready to rock. Remember, when getting launched as a screenwriter (or TV writer, or creative executive, or studio production executive, or independent producer, or director, or or or) the definition of luck is when preparation meets opportunity.  What you learn in film school gives you the confidence to analyze dramatic material quickly, accurately, and to see in any script exactly what works, what doesn’t work, and how to fix it.  When opportunity arrives, you will be very, very ready.     

     You Can Grow Your Personal Network.

Every screenwriter needs industry contacts and friends in the business.  So…why not get to know all those other film school students sitting right beside you in class?  You work together and grow together and come trust each other’s opinions.  In film school you gain life-long friendships who share your passions and who understand that helping each other out is good for everybody.  After film school, writers also need a network of knowledgeable, insightful, trusted friends and mentors to react to material they write so that the work can continue to grow and improve.  You build relationships that become invaluable going forward.

You Can Get Out of Jail.

Writers spend way too much time alone.  And the more isolated you are, the more self-isolating your temperament becomes, as well as less self-confident.  Film school puts you in the active thick of what you love to do.  In the old days, the 1920s Paris literati had the Les Deux Magots Cafe where Ernest Hemingway, Simone de Beauvoir and James Joyce came to talk stories, share opinions and argue about their art.  And Scott & Zelda Fitzgerald and Ezra Pound had Gertrude Stein’s parlor soirees to discuss each other’s work.  In our current era, what a growing number of all the creative people in Hollywood have in common is film school.  

You Can Create More, and Better, Work Samples.

It is important to have a large polished portfolio of scripts and treatments in order to be taken seriously as a screenwriter by agents and producers.  Film school works with you to build your portfolio, teaches you to expand into various genres, and to have well thought-out, pitchable ideas at the ready for when that big break comes.

Get the Straight Truth From Instructor-Professionals.

It’s nice when mom or dad tells you how great they think your writing is.  Maybe they’ll even take you out to dinner to celebrate your finishing that new script.  But unless mom is an established film producer, you most likely are not getting any knowledgeable, experience-based criticism. To become a better writer you need to hear the straight truth that only a circle of mentor professionals and insightful fellow students can provide. Film school puts you in the midst of people who share your passion for creating the best script you can write.  Knowledgeable criticism is essential for refining any screenplay.

It Helps You Master The Rewriting Process.

Ever hear the writer Lin-Manuel Miranda talk about the work he put into creating “Hamilton,” the smash Broadway musical?  He spent years creating, writing, honing and revising – but it all paid off with a record run and 11 Tony Awards. This is what it takes to create a great Hollywood script, too. Film school gives you the motivation and environment to create and refine not only one but several scripts as you come to understand the essential process of rewriting.  And it shows you what you’re really capable of as a writer.  You come out the other side a changed, more confident and committed writer than you ever thought you could be.

  You’ll Learn How The Industry Works.

 Film school offers the advantage of getting students launched into the film and TV industries and teaching them how the business actually works, through internships at some of the most important Hollywood companies.  Most Master of Fine Arts graduate programs in screenwriting or film have top notch sponsored internship programs.  And some undergraduate film programs (such as the one at Cal State Northridge) have excellent internship connections as well.

You Will Have Instructors Who Love To Teach.

Film school is a very unique environment.  All the instructors have already worked creatively in film and TV, and they truly love writing just like you do.  They enjoy being around eager students of all ages and backgrounds.  They love engaging in the back and forth of creative dialogue.  Respect is mutual, and enthusiasm abounds.  You learn from the best, and the relationships, experiences and knowledge acquired in film school will inevitably change you for the better and remain with you forever.  I have never heard anyone say they regretted going to film school.

The M.F.A. Degree Qualifies You To Teach At Colleges And Universities Worldwide

Each year at Cal State Northridge, a number of our newly entering M.F.A. in Screenwriting students come to us already accomplished professional screen and TV writers.  They come to get that required M.F.A. degree in order to teach screenwriting and film at the university level.  These student-professionals wonderfully augment our program for ALL students, and each brings a whole career’s worth of experience with them.  Many mature professionals see the great value of a graduate degree in screenwriting/film because they now plan to transition into teaching at the university level.  On the other hand, I earned my two M.F.A.s at the very beginning of my career because I wanted to become a master at this craft, and I already knew, too, that someday I wanted to teach.  Sooner or later.  It works either way.

Yes, film school costs money.  Anything worthwhile does.  But shop around, because the price of a Master of Fine Arts in Screenwriting degree can vary a great deal.  One of the qualitatively best, and at the same time least expensive, M.F.A. programs can be found at California State University, Northridge.  Florida State has a top rated program, too.  As does Arizona.  Along with many others.  And there are scholarships, financial assistance and loans available.  I was paying off my American Film Institute loan for years after I got my degree there, but AFI kept the payments down and even during my struggling years it wasn’t that bad.  We got through okay.  And eventually with that M.F.A. degree on my wall, I became a tenured full-professor.  Frankly,  I wouldn’t trade my film school experiences for anything.

Have a happy autumn.. and write with fire!

Eric

p.s. Be sure to visit my website at http://www.thestorysolution.com to download complimentary film structure breakdowns for Back to the Future, Bridesmaids, and Finding Nemo. 

About The Story Solution: Eric Edson’s The Story Solution provides concrete insights for those interested in writing a screenplay. Regarded as one of the best books on screenwriting, The Story Solution is currently #1 in its category on China Amazon. Visit the website at http://www.thestorysolution.com to download a complimentary book chapter and to see video and hear audio clips about creating characters. “Like” the Facebook page to receive tips on writing a movie script and scriptwriting.

[landofweb-blog]

360-Degree Video for Exciting Cross-Screen Advertising Experiences

360-degree video- a growing market

The 360-degree video has truly opened up a new world of possibilities and produced a new method of advertising.

As you’re reading this, newer technologies are improving, making 360-degree photography and video a more and more innovative way to explore all angles and truly capture real-life experiences from a fresh perspective.

Google, Facebook and YouTube continue to dominate the digital ad space as creators are using the medium of 360-degree video and VR across industries.

According to Aaron Luber -Google representative – the company made a bet on 360-degree video on YouTube, providing users the possibility of seeing the video from every angle just by swiping or moving the phone or tablet around, with no headset required.

A post-Mobile World Congress write up on Marketing Tech highlighted that mobile advertising would change as we are “going to see a rise in 360-degree video ads and even ads that incorporate the mobile device itself – touch and vibration”.

360° video and VR will continue to grow and will become prevalent in a variety of additional industries to marketing technology over the coming years.

Does 360- degree video advertising actually drive more engagement?

According to a report from BI Intelligence, 360-degree video presents an opportunity for advertisers to reach massive audiences while allowing viewers to engage with ads as they see fit. The format also has the potential to generate longer viewing times.

In a partnership with Columbia Sportswear, Google made an experiment to find out whether 360- degree video advertising drive more viewer engagement than standard video advertising.

They created two similar campaigns using TrueView, YouTube's choice-based ad format. Each campaign featured a 60-second spot for Columbia Sportswear; one version was shot and presented in 360 video, and the other was a standard format video ad. Both ads included CTAs in the lower-left corner that drove to an extended version.

Surprisingly, the 360 in-stream ad underperformed the standard ad on view-through rate, across desktop and mobile, indicating that viewers aren't always in the mood to interact with 360- degree video if they're primarily watching standard video.

But, the 360 ad also had a higher click-through rate, meaning that viewers were more interested in checking out the full-length version of the video. The interaction rate was higher than the view-through rates for the 60-second 360 ad, meaning that the 360 ad drove engagement via interactions, even if people didn't watch 30 seconds or more.

Another finding was that 360 video has the potential to drive more viewers to share, subscribe, and view other videos. In total, the 360 ad drove 41% more earned actions than the standard ad.

This experiment showed 360-degree video has the potential to drive engagement in promising new ways and the novelty of that viewing experience not only makes people want to watch 360 videos, it also makes them want to share.

Virtual Empathy: opportunity for non-profits to boost their efforts through 360- degree video

Ahead of Nielsen Global Impact Day, an annual day of service in Nielsen communities around the world, Nielsen conducted a pro bono analysis to help nonprofit organizations make better use of this emerging technology as they engage audiences.

Nielsen studied the effectiveness of 360 video compared to more traditional forms of advertising, and the content characteristics that drive donations and other desirable measures for charities.

The ongoing research has found that 360 video is extremely effective at communicating charity brands to consumers, with over four in five consumers (84%) being able to recall the featured charity across the content tested, significantly more than were able to recall the brand from traditional ad pods (53%).

Advertising across Platforms

According to a research published in the Journal of Advertising Research (JAR), campaigns featuring television and digital ads deliver a "kicker effect" on return on investment when compared with using TV alone. In their study, when digital was added to television, the return on marketing investment increased by 60% for the average campaign measured against utilizing TV alone.

Another research conducted by IAB, the Cross-Media Ad Effectiveness Study found that Mobile In-App + TV + Print emerged as a very strong driver of increases in lower funnel metrics, particularly for brand consideration.  Another key finding was that TV exposure contributed to increased Brand Opinion and Purchase Intent while mobile drove top of mind Awareness.

To see how 360-degree video can be integrated successfully in cross-screen advertising campaigns, we present two campaigns, one from Turkey and another from Mexico.

Spark Brilliance- a multi-channel effort that used cutting-edge technology to integrate television commercials and audience mobile devices

To build excitement for the Turkish National Team's new sports jersey, Nike launched a multi-channel campaign that used cutting-edge technology to integrate television commercials and audience mobile devices.

"Spark Brilliance" campaign was centered on Arda Turan, coach of the Turkish National Team and current player for FC Barcelona, one of the world's best football (soccer) teams. The campaign gave fans an inside look into Turan's halftime speeches, using his inspiring words to ignite a nation.

The objective of the Spark Brilliance campaign was to engage Turkish National Team fans through digital channels to ramp up excitement for the team's new sports jersey. Nike also wanted to differentiate itself from other brands by using innovative technology.

Campaign content on the most popular sports channels in Turkey gave fans an inside look into the Turkish team's locker room to hear Turan's rousing halftime speech. In addition, Nike used Tagvance Media's second-screen technology to sync mobile devices to the TV broadcast. This gave the audience 360-degree views of the locker room during Turan's speech, making it feel like they were there with the rest of the team. The 360-degree experience was also extended to Nike physical stores through virtual reality experiences.

Nike wanted the audience to transition seamlessly from the game to the locker room experience just after the halftime whistle. As soon as the locker room campaign began on the TV, the audience's mobile devices were triggered by Tagvance Media's second-screen technology, featuring the halftime speech via the 360-degree video on the mobile screen.

Nike's campaign was so effective that it sold out of the new jerseys on Nike.com and parts of Turan's speech even became part of the Turkish team's motto.

The 360-degree video generated 14 million views and the No. 1 viewed video in Nike Turkey's football history

"Login"- giving access to a 360- degree camera, so that your viewers don’t miss any detail

In 2016, Televisa decided to launch a sequel of a previous campaign- Logout- their first fully interactive TV in order of taking viewer interactivity via the app a step further, with a new story, new characters and an updated app interface with more features designed to make the experience even more interactive.

The campaign was launched offline and online including promotion across Televisa’s broadcast and pay TV channels, along with space on regular programs and newscasts.

The webpage was a critical source of interactive content before the broadcast that helped educate the audience days before the series aired, containing links to download the app within different OS store environments.

A bumper entry at the beginning of each chapter within the series itself asked viewers to open the Login application. Also, an onscreen “icon” was used to alert people that the scene they were watching used integrated technology and something was about to happen on their device within the app.

The simple design of the focused on the new features. Visitors could weigh in on the actions of some characters and story situations. They could access views from 360-degree camera angles, so no detail went unnoticed and they could visually place themselves inside the screen.Using codes, they could unlock a message from characters via a video call and answer questions.

The show integrated voice recognition technology that hadn’t previously been used by Televisa and created a more social experience with quizzes whose results could be shared on social networks. A Help Center was created with video tutorials, FAQs, and all the information necessary for the user to get the most out of the experience.

Within the first chapter, Televisa had 1,813 active unique users that lived the new way of consuming content via a second-screen experience.

The campaign changed the paradigm of how to present content on different screens, delivering a new path for series entertainment to take advantage of technology and viewer experiences in consuming content.

 https://player.vimeo.com/video/183729318

[zero-due-design]

Which Are Some Of The Most Popular Back End Frameworks?

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Which Are Some Of The Most Popular Back End Frameworks?

Nowadays, the user experience delivered by an application determines its popularity and profitability in the longer run. Hence, it becomes essential for developers to focus on both front-end and back-end of the application. Normally, the users can see, touch and experience the front-end or user interface of the application directly.

But the front-end experience of an application is driven by various aspects of its backend – database interactions, business logic, user request processing, and performance. Hence, the developers frequently explore ways to enhance the performance and quality of the backend code. Most developers take advantage of robust back-end frameworks to make the applications deliver optional user experience without putting extra time and effort.

Brief Overview of 12 Widely Used Back-end Web Frameworks

1) ASP.NET Core

Microsoft recently released ASP.NET Core 1.0 with several innovative features to simplify development, testing, and deployment of both web and cloud application. In addition to being an open source web application framework, ASP.NET Core supports three distinct platforms- Windows, OS X and Linux. Also, it allows developers to deploy their applications in a number of ways. The developers have option to integrate ASP.NET Core with several open source web development tools, while taking advantage of a robust integrated development environment (IDE) like Visual Studio.

2) Ruby on Rails

Ruby on Rails (RoR) is a widely used web application framework for Ruby programming languages. It supports several widely used software development paradigms including MVC, and emphasizes on software testing. The plug-and-play functionality provided by RoR enables developers to customize the web application according to varying business requirements. The programmers can further take advantage of the code library and scaffolding options provided by RoR to accomplish common web development tasks without writing additional code. They can further use RoR to create prototype of the application, and move from planning to development phase of the project quickly.

3) Django

Django is a hugely popular Python web application framework. Python enables developers to build web applications with concise, readable and reusable code. Also, Django supports MVC design pattern. Hence, the developers can keep the business logic, user interface and application data separate. At the same time, they can take advantage of the built-in tools provided by Django to accomplish common web development tasks like site maps, user authentication, content administration, and memcaching. Django further allows programmers to customize individual parts of the web application according to specific business requirements. Also, it provides several packages, along with a robust ORM system, and a dynamic admin interface.

4) Node.js

The JavaScript library enables web developers to write server-side code in JavaScript. Many developers use Node.js to write both client-side and server-side code in JavaScript. Node.js is also used widely by developers as part of MEAN Stack along with MangoDb, Elegant.js and AngularJS. However, Node.js is designed as a cross-platform runtime engine, and executes code through Google’s V8 JavaScript engine. It further enhances the execution speed of JavaScript code by executing commands in parallel through non-blocking functions and allowing programmers to run operations asynchronously. At the same time, Node.js comes with features to simplify common web development tasks like file system I/O, data streaming, binary data and networking.

5) Play Framework

The open source web application framework is written in Scala. It enables developers to build feature-rich web applications by combining Java and Scala programming languages. As Play supports MVC design pattern, it becomes easier for developers to simplify web application development by keeping business logic and user interface layers separate. Also, the non-blocking and stateless architecture of Play Framework enables developers to scale web applications without putting extra time and effort. The developers can further assess the quality of the code continuously by availing the built-in testing support and just hit refresh workflow of the Scala web framework.

6) Catalyst

Catalyst is a widely used Perl web framework. As it supports MVC principle, it becomes easier for developers to build and maintain large web applications by keeping their user interface and business logic layers separate. Also, the developers can avail the ready-to-use plug-ins provide by Catalyst to accomplish a variety of web development tasks like user authentication, caching, and session management. Catalyst further comes with a lightweight test server and a robust database ORM, while supporting multiple templating languages. The Perl web framework is further designed with features to keep common development tasks simple and clean.

7) Laravel

The PHP framework enables developers to accomplish common tasks like authentication, session management, routing and caching by writing expressive code. It further provides a variety of tools to speed up development of large and complex web applications. Also, it makes it easier for programmers to conduct unit test to assess the impact of changes made to the code at various stages of development. Laravel also comes with a template engine called Blade that allows programmers to reduce performance overheads by writing plain PHP code in the templates. The version 5.3 of Laravel further comes with a number of new features like simplified API authentication and option to add WebSockets to the application.

8) Phalcon

Phalcon is a modern PHP framework which is designed with focus on speed. Unlike other frameworks, Phalcon is a PHP extension written in C programming language. So it consumes lower resources while delivering optimized performance. As Phalcon is loosely coupled, the programmers have option to use the framework fully or its specific parts as glue components. They can further download and install the framework as a PHP module. Phalcon further provides features to accomplish common tasks like database access, authentication, transaction, messaging, caching, queuing, template engine, form builder, and routing.

9) Symfony

Symfony comes with an array of features that help programmers to create and maintain PHP web applications without putting extra time and effort. It enables developers to add functionality to the website by adding a variety of prefabricated components. At the same time, it also allows them to use third-party software components. Thus, it becomes easier for programmers to enhance the website’s functionality and performance by adding a variety of software components. The users also have option to perform unit testing by using popular frameworks like PHPUnit. They also have option to speed up development of complex application by using the full-stack version of the framework.

10) Yii Framework

Yii is one of the high-performance PHP frameworks available in the market. As it supports MVC pattern, it becomes easier for programmers to reduce the development time by keeping the business logic and user interface separate. At the same time, they can easily boost the application’s performance by availing powerful caching support provided by Yii. Yii further helps developers to work with AJAX more efficiently. It further makes user input collection through forms more secure by providing validators, widgets and helper methods. Also, it comes with features to protect the application from SQL injection and cross-site scripting attacks. The developers can further use Yii to perform unit tests and functionality testing without putting any extra time and effort.

11) CakePHP

The PHP framework comes with features to help programmers to create prototypes and build applications rapidly. The developers can avail the code generation feature of CakePHP to create prototypes of the application easily. At the same time, they can further avoid writing longer lines of code by availing built-in features for database access, authentication, validation, translation, and caching. The users can further start using CakePHP simply after setting the database up. CakePHP further guides programmers to handle all aspects of the application efficiently, while supporting MVC design pattern.

12) Zend Framework 2

Along with being a mature PHP framework, Zend is also being used by several large websites. The open source framework enables programmers to create websites by using object-oriented code. The modular structure of Zend further makes it easier for users to combine its building blocks with other frameworks and libraries. As Zend is designed a collection of classes, the programmers can load the required components as individual libraries. Also, they can use ZendService to access popular web services by implementing client-side libraries. However, many programmers feel that Zend has a more difficult learning curve. Zend still comes with features to speed up development of large-scale web applications.

On the whole, the web application developers have option to choose from a wide range of back-end web frameworks. But the smart developers always opt for a back-end framework that complements preferred programming language and meets all needs of the project. The developers must evaluate the pros and cons of each framework according to their skills and needs.

Source

[natanatus5-blog]

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[click2watch]

View Ads, Get BAT: Brave Delivers on ICO Promise of Paid Web Browsing

Brave’s promise to compensate you for viewing online ads is finally coming to fruition.

In a departure from typical display ads embedded on websites, the privacy-minded web browser is debuting small notifications that aren’t wedded to particular sites. The notifications, visually akin to those of the Slack desktop app, feature promotional offers from different brands.

For users, it’s important to note, the Brave Rewards product is opt-in.

“This is what we’re excited about because it doesn’t require publisher opt-in,” Brave CEO Brendan Eich told CoinDesk in an interview. “The main model for us is advertiser-to-user.”

Describing the notifications as the “top of the funnel,” Eich explained that if the user clicks on one, they will be taken to a site with more information about the given offer.

Users can still keep using Brave without any kind of ad intervention, but they do have an incentive to join: Brave promises that 70 percent of the money companies spend on these ads will go to users (the rest is kept by Brave). The funds will be paid out to users’ wallets via Brave’s Basic Attention Token (BAT).

Brave Ads goes live today with a number of ad inventory suppliers, including Vice, Home Chef, ConsenSys, Ternio BlockCard, MyCrypto, eToro, BuySellAds, TAP Network, The Giving Block, AirSwap, Fluidity and Uphold.

“Brave is changing the paradigm of digital advertising where consumers are fairly rewarded for their attention,” Lin Dai, CEO of TAP Network, said in a statement. TAP brings over 250,000 partner merchants and brands to the new platform, according to Brave.

A screenshot shows the ad notification at bottom right. (Image courtesy of Brave)

Traditional online advertising works by monitoring web users’ behavior, reporting that to the cloud and picking ads to serve them based on that data.

“We turn tracking on its head,” Eich said.

A catalog of potential ads is served to the browser as a very light file and the browser, locally, follows user behavior and picks ads to show based on that. Crucially, the Brave browser never reports out data on user behavior.

“It’s a private ad system that doesn’t involve tracking on the front side,” Eich said. “It can pick ads that are specific to you based on your browser data.”

So, advertisers will still get the targeting they want, but they will have to rely on machine learning built into the Brave browser itself, rather than user activity stored in the cloud and compiled over time.

Getting paid

To start earning BAT for letting these notifications pop up, users need to make sure they are using the latest version of Brave.

Brave’s BAT offering was the original sold-out-in-seconds initial coin offering (ICO) in 2017, selling $35 million in BAT less than a minute. Like most ICOs of that era, there was a gap between distributions and the real-world usefulness of tokens.

Brave first gave users a way to use BAT by letting them donate funds to websites based on how often they visited them (the program actually began with bitcoin). In November 2017, the payment functionality was even extended to the level of specific YouTube personalities.

The new ads feature is actually an extension of the existing donation product. Currently, Brave Rewards users either add funds themselves or accept grants from Brave, and the BAT in their wallet is redistributed to the websites they visit. When Brave Ads kicks in, it will default to accumulating BAT for redistribution to publishers in the same fashion, unless the user changes the defaults.

Though the Brave browser blocks ads and trackers by default, Eich argues that this new product will start feeding funds out to its 55,000 verified publishers because he expects most users who opt-in will leave the defaults on, as most web users do.

“I think users are going to let it ride,” he said.

Later, the company hopes to integrate tracker-less ads on websites and offer publishers a simple micropayment solution so users could pay for an individual post rather than subscribing.

The project has been slowly starting to gain traction with major name-brand news sites.

When withdraw

Users can earn, but spending is going to take a little longer.

“If our users started taking BAT out on their own initiative, we would be defrauded overnight massively,” Eich told CoinDesk.

The reason for the delay: the company is still working to build up its know-your-customer (KYC) solution. So for now, earned BAT can only be used to support publishers. Users should be able to buy premium content and maybe specific products from vendors with BAT soon, Eich said.

Once KYC is in place, that should be enough of a hurdle to decrease fraud risk sufficiently, he added.

Further, Brave is working with its settlement partners, such as Uphold and Coinbase, so that when users can withdraw, they can withdraw to fiat if they prefer.

Eich said in a statement:

“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention.”

Brave Ads launches today in the U.S., Canada, France, Germany and the U.K.

Correction (April 24, 16:35 UTC): Brave has 55,000 verified publishers, not 25,000, as was reported in an earlier version of this story.

Brave logo image via Twitter/Brave

This news post is collected from CoinDesk

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