#Voice Command – New Era of Alexa Based Online Shopping
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What impact does voice search have on SEO strategies?
In the era of smartphones and smart speakers, #voicesearch has become an increasingly prevalent way for users to find information online. From asking Siri for the weather forecast to querying Google Assistant for the nearest coffee shop, voice search has fundamentally changed the way people interact with search engines. But what does this mean for the world of Search Engine Optimization (SEO)?
In this article, we'll delve into the profound impact that voice search has on SEO strategies and explore how businesses can adapt to ensure their online presence remains visible and competitive in this evolving landscape.
Understanding the Rise of Voice Search
Voice search has surged in popularity thanks to the widespread adoption of virtual assistants like Amazon's Alexa, Apple's Siri, Google Assistant, and Microsoft's Cortana. These assistants allow users to speak naturally to their devices, asking questions and issuing commands without the need to type.
The convenience and accessibility of voice search have led to its rapid adoption across various demographics, from tech-savvy millennials to older generations looking for easier ways to interact with technology. As a result, voice search now accounts for a significant portion of all searches conducted online.
The Shift in Search Queries
One of the most notable differences between voice search and traditional text-based search is the nature of the queries themselves. While text searches tend to be concise and keyword-focused ("best pizza NYC"), voice searches are often longer and more conversational ("Where can I find the best pizza in New York City?").
This shift in search behavior has significant implications for SEO. In the past, SEO strategies relied heavily on targeting specific keywords and phrases to rank higher in search engine results pages (SERPs). However, with the rise of voice search, the focus is shifting towards understanding and optimizing for natural language queries.
Optimizing for Voice Search
So, how can businesses adapt their SEO strategies to account for the growing prevalence of voice search? Here are some key considerations:
Long-tail Keywords: Incorporate long-tail keywords and phrases into your content that mimic natural language queries. Think about the questions your audience might ask when searching for your products or services and optimize your content accordingly.
FAQ Pages: Create FAQ (Frequently Asked Questions) pages that address common queries related to your industry. This not only provides valuable information to users but also increases the likelihood of your content being featured in voice search results.
Local SEO: Optimize your online presence for local search queries, as voice search is often used to find nearby businesses ("restaurants near me"). Ensure your business listings are up-to-date on platforms like Google My Business and incorporate location-specific keywords into your content.
Featured Snippets: Aim to secure featured snippets, also known as "position zero," in SERPs. Featured snippets are concise summaries of answers to users' queries that appear at the top of search results. Optimizing your content to appear in featured snippets can increase its visibility in voice search results.
Conversational Content: Write content in a conversational tone that aligns with how users speak when using voice search. Avoid overly technical language and focus on providing clear, concise answers to common questions.
Conclusion
Voice search is reshaping the digital landscape and challenging traditional SEO practices. As more users embrace voice-activated technology, businesses must adapt their SEO strategies to remain visible and competitive in this new era of search.
By understanding the unique characteristics of voice search queries and optimizing content accordingly, businesses can enhance their online presence and connect with users in more meaningful ways. Embracing this shift towards natural language search is not just about staying ahead of the curve—it's about meeting the evolving needs of today's digital consumers.
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Whispering Sales: The Magic of Voice Assistants in Online Shopping
In recent years, voice assistants have become an integral part of our lives. Whether it’s Siri, Alexa, or Google Assistant, these voice-activated technologies have transformed the way we interact with our devices. But their impact extends far beyond answering our questions or playing our favorite songs. Voice assistants are revolutionizing the way we shop online, giving birth to a new era of voice commerce. In this blog post, we’ll explore the rise of voice commerce and how it’s transforming the online shopping landscape.
The Convenience of Voice Shopping
Picture this: you’re lounging on your couch, engrossed in a gripping novel, when suddenly you remember you need to buy a new pair of running shoes. In the past, you would have to put down your book, grab your phone or laptop, search for the shoes online and proceed with the checkout process. With voice commerce, however, the experience is entirely different. You simply speak your request to your voice assistants and it takes care of the rest. It’s quick, effortless and allows you to multitask while making a purchase. Isn’t it incredible?
A Personal Shopping Assistant
Voice commerce goes beyond convenience; it offers a personalized shopping experience as it is designed to learn about your preferences, shopping history and even your style. By analyzing this data, it can make tailored recommendations and help you discover new products that match your tastes. It’s like having a knowledgeable shopping assistant right at your fingertips, ready to help you in finding the perfect item.
Seamless Integration with E-commerce Platforms
To make voice shopping a reality, e-commerce platforms have integrated voice assistants into their systems. This seamless integration enables voice commands to initiate product searches, add items to the cart and complete the checkout process. Companies like Amazon have taken it a step further with their voice-enabled devices, such as their ‘Echo’ range, which are specifically designed for voice commerce. These devices not only facilitate voice shopping but also provide a hub for controlling smart home devices, playing music and managing daily tasks.
Overcoming Challenges and Enhancing Security
As with any new technology, voice commerce faces its own set of challenges. One of the main concerns is security. Making purchases using voice commands requires authentication measures to ensure the user’s identity and protect against unauthorized access. Biometric authentication, such as voice recognition or fingerprint scanning, is being implemented to address these concerns. This helps to safeguard transactions and instill trust in voice commerce as a secure and reliable shopping method.
Voice Commerce and the Future of Retail
The rise of voice commerce has significant implications for the future of retail. As more consumers embrace voice assistants, businesses must adapt to this new paradigm. Retailers are optimizing their websites and applications to be voice-search friendly, ensuring their products are easily discoverable through voice commands. Voice commerce also opens doors for voice-based advertising and marketing strategies, allowing brands to engage with consumers in more interactive and immersive ways.
Furthermore, voice assistants are not limited to traditional e-commerce platforms. They are being integrated into various smart devices, including refrigerators, cars and wearable devices, further expanding the possibilities of voice commerce. Imagine asking your smart refrigerator to order groceries or your smartwatch to find the nearest coffee shop while on a morning jog. The potential for voice commerce to shape our daily lives is immense and feels just like a sci-fi movie.
Voice assistants have come a long way since their inception and they continue to evolve and improve. The rise of voice commerce is transforming the way we shop online, offering convenience, personalization and seamless integration with e-commerce platforms. While challenges like security need to be addressed, the potential benefits of voice commerce are vast. As technology continues to advance, we can expect voice assistants to play an even more prominent role in our lives, making online shopping an effortless and personalized experience like never before. So, the next time you need to make a purchase, just say, “Hi Siri! or Hey Alexa!“ and let it do the shopping for you.
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E-commerce Trends: Navigating the Changing Landscape of Online Retail.
Introduction:
In the fast-paced digital age, the landscape of online retail is constantly evolving. The rapid advancement of technology and changing consumer preferences have led to significant shifts in the e-commerce industry. In this article, we will explore the latest e-commerce trends that are shaping the way businesses operate and provide valuable insights on how to navigate these changes successfully.
1. Mobile Commerce (M-commerce) Dominance:
The increasing ubiquity of smartphones and the convenience they offer have propelled mobile commerce to the forefront. Today, more people prefer shopping on their mobile devices, making it essential for e-commerce businesses to optimize their websites and platforms for seamless mobile experiences.
2. Personalization and Customer Experience:
Customers now demand personalized shopping experiences tailored to their preferences. Utilizing data analytics and artificial intelligence, e-commerce retailers can gather valuable insights into consumer behavior, enabling them to offer personalized product recommendations, targeted marketing campaigns, and improved customer service.
3. Rise of Augmented Reality (AR) and Virtual Reality (VR) in E-commerce;
AR and VR technologies are transforming the way consumers interact with products online. These immersive technologies allow customers to visualize products in real-time, enhancing their shopping experience and reducing the need for returns. As the technology becomes more accessible, businesses that integrate AR and VR into their e-commerce platforms are likely to gain a competitive edge.
4. Sustainability and Ethical Practices:
In an era of heightened environmental awareness, consumers are increasingly inclined to support businesses that prioritize sustainability and ethical practices. E-commerce companies can respond to this trend by adopting eco-friendly packaging, promoting fair trade, and transparently showcasing their commitment to social responsibility.
5. Social Commerce:
The integration of social media and e-commerce has given rise to social commerce. With billions of users on platforms like Instagram, Facebook, and Pinterest, businesses can leverage these channels to showcase products, engage with customers, and drive sales directly from social media.
6. Voice Commerce (V-commerce) on the Rise:
The growing popularity of voice assistants like Amazon's Alexa and Google Assistant has opened up new opportunities for e-commerce. Voice commerce allows customers to make purchases using voice commands, making the shopping process even more convenient.
7. Same-Day and Next-Day Delivery:
Customers now expect fast and efficient shipping options. E-commerce businesses are adapting by partnering with third-party logistics providers to offer same-day and next-day delivery services, meeting the demand for quick and reliable shipping.
8. AI-Powered Chatbots for Customer Support:
AI-powered chatbots are revolutionizing customer support in the e-commerce industry. These virtual assistants can handle customer inquiries, provide product information, and assist with purchase decisions, enhancing overall customer satisfaction.
9. Influencer Marketing in E-commerce:
Influencer marketing has become a powerful tool for e-commerce businesses to reach their target audience. Partnering with influencers allows companies to tap into their established fan base, build brand credibility, and drive traffic to their online stores.
10. Subscription-Based Services:
Subscription-based models offer customers a convenient and consistent way to access products and services. E-commerce businesses are embracing this trend by offering subscription boxes and services, providing a steady stream of revenue and fostering customer loyalty.
11. Hyper-Personalized Email Marketing:
Email marketing continues to be an effective strategy for e-commerce businesses. With hyper-personalization, companies can deliver relevant content and offers directly to customers' inboxes, increasing engagement and conversion rates.
12. E-commerce Security and Privacy:
As online transactions increase, ensuring the security and privacy of customer data is paramount. E-commerce businesses must invest in robust security measures to build trust with their customers and protect sensitive information.
13. Augmented Payment Options:
Innovative payment options, such as digital wallets and cryptocurrencies, are gaining traction in the e-commerce space. Embracing these alternative payment methods can attract a broader customer base and improve payment processing efficiency.
14. Omnichannel Shopping Experience:
Providing a seamless omnichannel shopping experience is crucial for e-commerce success. By integrating online and offline channels, businesses can create a cohesive journey for customers, allowing them to switch between platforms effortlessly.
15. Social Proof and User-Generated Content:
Social proof, such as customer reviews and user-generated content, plays a significant role in influencing purchasing decisions. E-commerce retailers can encourage customers to leave reviews and share their experiences, bolstering brand credibility and authenticity.
Conclusion:
In conclusion, the e-commerce landscape is continuously evolving, driven by technology advancements and changing consumer preferences. By embracing the latest trends and adopting innovative strategies, businesses can stay ahead of the curve and thrive in the competitive online retail market.
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Voice Command – New Era of Alexa Based Online Shopping Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you?
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Voice Command – New Era of Alexa Based Online Shopping Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you?
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Voice Command – New Era of Alexa Based Online Shopping Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you?
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cacall2021’s Top 7 Online Payment Trends You Should Know
We hail from an era that has made tremendous technological advancements in every sector, whether that’s healthcare, fashion, food, sports, financial, etc. However, we will mainly focus on the massive advances made in the financial sector when the whole payment system shifted rapidly to digital mode..
Gone are the days when we used to check our wallets twice before leaving home. All we need is our mobile phone to make digital payments, or smartwatches can also do the work. Digital payment has attracted billions globally, even before the pandemic scenario. However, it acted as a turning point from 2020 where people wanted to make contactless payments and maintain social distance..
Contact-free payment tech became the safer option for people enabling the global online payment industry to hit USD 5.4 trillion in 2020. Digitalization has given people the opportunity to make faster payments with convenience and security. Cashless payment systems are putting in more effort to make the payment systems safer and secure.
Mobile app development companies are looking towards some more advancements to the current digital payment systems. Well, here are some of the best 2021 trends you want to know to boost your company’s success.
Top Cashless Payment Trends to Change the Dynamics of FinTech Industry
1. EMV Technology Shifting from reading the number printed on the cards, EMV tech is more secure. Europay, Mastercard, Visa (EMV) tech is a new payment method computerized and has higher security measures. Conventional magstripe cards stored all the data in a single magnetic strip, and one swipe was adequate to complete the transaction. Simultaneously, EMV cards have microprocessor smart chips with encoded data to save you from being scammed.
EMV is a super-advanced tech to finish transactions in offline mode too. Since the cards have microprocessors to interact with terminals, cardholder validation & offline transaction validation is possible. Enhanced security with no need for internet connectivity to the banks makes this new payment system one of the top payment trends.
2. Smart Speakers
With the revolution in payment technology, voice assistants are used to paying the dues. Smart speakers receive your voice command & answer your queries. Everything is possible, from booking a taxi to ordering food with these incredible speakers. All you need is to order Alexa, and the payment is made! Home assistants can be used to shop for products like groceries, home care, clothing, etc.
As per Business Insider, the use of smart speakers will rise from 18.4 million users in 2017 to 77.9 million users in 2022.
3, Biometric Verification
This is one of the most anticipated technologies of the online payment world. Biometrics authentication methods can make payments safely and securely. The biological & structural attributes of a human will help the system to verify him/her. The digital payment will be made after evaluating the biometrics through face recognition, heartbeat analysis, iris recognition, vein mapping, and fingerprint scanning.
This verification system can prevent thefts and frauds. Biometric authentication will secure the Tap-and-Go payment method with improved security in place. Efficiency, accuracy, & security are the three tiers of this payment trend..
4. mPOS Payment Technology
mPOS stands for mobile point-of-sale, and its demand is rising each day. Everyone is looking ahead on accepting payment through this mobile, be it a retail store or any street merchant. An mPOS is movable and can be plugged into the charging ports of smartphone devices.
A great mPOS tech can gather data and help you in expanding your business. This payment tech can make a substantial difference in making your business more efficient & well-organized. According to Global Market Insights, a CAGR of 19% is expected between 2020 to 2026. 5. Artificial Intelligence & Machine Learning-based Payments AI and ML are the future of the payment industry. The most crucial aspect of every payment method is to be secure and safe. AI integration into the payment system can guarantee convenience and safety. An online payment system can have chatbots to offer 24*7 assistance to the users and respond to their queries. AI-based digital payment tech can flag unusual bills and tips that are higher than normal. AI eliminates the need for payment verification from banks. Amazon’s Deepens Tech eliminates the need to visit the cashier to bill your items.
6. e-Wallet Solutions
As reported by RetailDive, approximately 2.1 billion customers were using e-wallets in 2019. Mobile wallets are the new payment method acting as a virtual wallet, saving a person’s payment information on the smart device. You can send & receive funds virtually through a digital payment system. Transactions take no more time than a single tap, consuming less energy and time compared to net banking. Some of the advantages of this payment system include getting discounts, gift cards, vouchers, and great deals.
7. NFC Technology
You can pay money through your smartphone or credit card without having any physical contact. Besides being quick, smartphones or credit card systems ensure safety from viruses and bacteria. NFC (Near field communication) tech powers contactless payments through RFID (radio frequency identification).
A particular radio frequency enables the payment to be made via smartphone or card when the payment reader device and the payment tools are close to each other. Contactless payments are safer than magnetic stripe cards. These strips use obsolete tech, which is easily prone to become the victim of frauds and identity thefts.
Digital Payment Methods Will Continue To Boom
Digital payment tech, with the help of the top app development companies are reshaping the fintech industry. Several companies are investing heavily to make online payment systems more advanced and secure worldwide. There are several benefits of using these new payment methods, and in 2021 we may come across more. While digital payment trends will continue to boom, we must remember that the essential aspect is ‘Security.’
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Role of Voice Assistant Applications in changing our lives- KBV Research
Voice assistant application market organizes the website which is designed for sales and marketing support, instant responding to customer inquiries, precise navigation, customer ideas, and centralized knowledge management. Voice assistant application develops online communication, permits confined interaction with unprompted response times, working on customer retention, and understanding people’s normal language with any kind of voice recognition. Majorly, the vital luxury acts as an assistant who listens to the calls take into consideration of every necessity and action is taken wherever required. This benefit is easily accessible to artificial intelligence assistants, popularly known as voice assistants.
WHAT DO WE UNDERSTAND BY VOICE ASSISTANT APPLICATIONS?
Voice Assistants are generally made with the use of artificial intelligence (AI), in which these machines play an important in learning and also with voice recognition technology. As customer interaction is done through the digital assistant, so AI programming incorporates sophisticated algorithms in learning from the available data input and further improve itself for the prediction of the user’s needs. Assistants are gathered with cognitive computing technologies which permit digital assistance for enhanced understanding and conduct multi-step requests with numerous interactions and complex tasks, for example booking seats in the theatre. The famous voice assistants at present comprise of Google Assistance, Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and Google Now.
USE OF VOICE ASSISTANT APPLICATIONS
Services related to artificial intelligence experience rapid growth and all the associated capabilities have become advanced. With all the amendments made in AI services, and further in the cloud permitting any individual in running certain level of computing power that cannot be thought of by any normal just a few years back, and today this technology is accessible to any and is being used at large.
Majority of individuals who actually access these services, with the inflow of additional data obtained through them, they improve rather at a faster speed. Along with improvement, the number of people also rises. Doing all this will enhance the capabilities of Voice Assistants even faster — we not only expect to see them getting smarter but at the same time more ‘human’. Imitation of voices sounds less robotic, sentiments and context will alter the interactions, and we will rely on these.
USE CASE OF VOICE ASSISTANT APPLICATIONS
· Media and Entertainment
Voice application offers a completely new medium for entertainment based brands just to make stories and characters directly into life with custom audio that replicates brand personas. Voice assistants have moved over daily commands and have become the most engaged platform only for entertainment. Fun voice-based media allows users in doing more than what they were doing earlier which is grocery lists.
Users can now access their chosen news stations in assistance with a voice assistant, but it is a bit difficult in accessing information personally along with the location and interest of the user.
· Healthcare
Voice assistants are mainly divided into two groups with potential users in the section of healthcare, out of which one is physicians and the other is Patients. Many physicians often use these programs to capture access records, process data, and patient-related notes. These organizations for data acts as a module for saving time, and voice assistant may provide solutions. If we discuss the Patient, then this is a cheaper alternative for the visits in the office, AI-powered virtual assistants provide 24-hour support to various kinds of patients which claim access on-demand. People suffering from chronic diseases face flare-ups, also disabled patients with family caregivers, and other rural patients living beyond medical care are among those individuals who would attain most benefit from powerful virtual assistants.
· Retail and e-commerce
Voice commerce is one such technology that provides an alternative in using a keyboard along with mouse just for ordering and further purchasing products online. All that is needed by the customer is to examine and purchase anything online making use of voice commands which acts as a virtual assistant, for instance, Google Assistant or Amazon Alexa and not to forget, a voice. Voice commerce is not subjected to searching for the product but also to order and purchase it. In support with voice commerce, the whole purchase turns out to be quicker and can be predicted at any time in a day which may happen while taking a shower; the most important is that your assistant can hear you. To allow customer service chat solutions acts as a doorway to voice shopping directly to the store. A rapid increase in retailers allows for features directly through artificial intelligence (AI) platforms such as Linc.
TRENDS OF THE TECHNOLOGY
The most common technology trends are conversational user edges and voice assistants. Few brands such as Facebook, Google, and Amazon are following this trend to compete for market share. Voice interfaces progress at an additional rate in these industries of various kinds, ranging from healthcare to banking, and these companies are striving to be a part of this revolution.
In the last couple of years, the user has been conveying, and lately, the queries related to why and where they say have increased. Totally context-based understanding is the next level in a voice which is becoming an integral part in customers’ lives. Users wishing to take a personalized experience in dealing with technology, with specifications to voice. Personalization in specific is an important part as there are many frictional points in voice technology in the past. Adoption of technology is wide; they must provide a worthy experience, which can be witnessed in 2019.
CONCLUSION:
Voice Assistant Application Market has captured a lot of importance all across where growth awareness benefits are associated with cloud-based solutions. They emphasize more on developing strong cloud- oriented solutions for clients, as there are so many organizations which have migrated to private or maybe to a public cloud. In this evolved era, technology totally based on machine learning, speech recognition, and natural language understanding are attaining connection with capabilities. As a result, they will soon have artificial intelligent assistants for helping in every aspect of their lives. Also, the Global Voice Assistant Application Market is expected to rise at a market growth of 29.7% GAGR over the forecast period.
#Voice Assistant Application Market Growth#Voice Assistant Application Market Analysis#Voice Assistant Application Market Size#Voice Assistant Application Market#KBV Research#Voice Assistant Application
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Voice Command – New Era of Alexa Based Online Shopping https://ift.tt/2JBUiVl
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Voice Command – New Era of Alexa Based Online Shopping
Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you? This Alexa process is not a fantasy — now you can shop your products with your simple voice command. If this selection is not from a past order, Alexa will […]
The post Voice Command – New Era of Alexa Based Online Shopping appeared first on ReadWrite.
https://ift.tt/2JBUiVl
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Voice Command – New Era of Alexa Based Online Shopping
Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you? This Alexa process is not a fantasy — now you can shop your products with your simple voice command. If this selection is not from a past order, Alexa will […]
The post Voice Command – New Era of Alexa Based Online Shopping appeared first on ReadWrite.
https://ift.tt/2JBUiVl
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Voice Command – New Era of Alexa Based Online Shopping
Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you? This Alexa process is not a fantasy — now you can shop your products with your simple voice command. If this selection is not from a past order, Alexa will […]
The post Voice Command – New Era of Alexa Based Online Shopping appeared first on ReadWrite.
https://ift.tt/2JBUiVl
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Text
Voice Command – New Era of Alexa Based Online Shopping
Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you? This Alexa process is not a fantasy — now you can shop your products with your simple voice command. If this selection is not from a past order, Alexa will […]
The post Voice Command – New Era of Alexa Based Online Shopping appeared first on ReadWrite.
https://ift.tt/2JBUiVl
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Text
Voice Command – New Era of Alexa Based Online Shopping
Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you? This Alexa process is not a fantasy — now you can shop your products with your simple voice command. If this selection is not from a past order, Alexa will […]
The post Voice Command – New Era of Alexa Based Online Shopping appeared first on ReadWrite.
https://ift.tt/2JBUiVl
0 notes
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Voice Command – New Era of Alexa Based Online Shopping
Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you? This Alexa process is not a fantasy — now you can shop your products with your simple voice command. If this selection is not from a past order, Alexa will […]
The post Voice Command – New Era of Alexa Based Online Shopping appeared first on ReadWrite.
https://ift.tt/2JBUiVl
0 notes
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Voice Command – New Era of Alexa Based Online Shopping
Sneak, tap and order — a lengthy process for Online Shopping? Now, say Alexa buy me this product, and Alexa will shop it for you? This Alexa process is not a fantasy — now you can shop your products with your simple voice command. If this selection is not from a past order, Alexa will […]
The post Voice Command – New Era of Alexa Based Online Shopping appeared first on ReadWrite.
https://ift.tt/2JBUiVl
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