#Web Development Agency In Cincinnati

[thehubops]

Don't Go Live Half-Baked! The Ultimate Small Business Website Checklist for a Flawless Pre-Launch

Launching a website is a significant milestone for any small business. However, going live without a comprehensive plan can lead to issues that could harm your brand’s reputation. To ensure your website is fully prepared, a small business website checklist is essential. This guide will provide an exhaustive website review checklist to help you navigate the pre-launch phase with confidence.

Understanding the Importance of a Website Checklist

A website checklist is crucial for several reasons. It ensures that every aspect of the website has been considered and tested, minimizing the chances of issues post-launch. From design to functionality, usability to credibility, a well-thought-out checklist covers it all.

The Comprehensive Small Business Website Checklist

1. Website Requirements Template

Before diving into the design and development, it is vital to outline your website requirements template. This template will guide the entire process, ensuring that all necessary features and functions are included.

Key Components:

Business Goals: Clearly define what you want your website to achieve.

Target Audience: Identify who will be using your website.

Core Features: List essential features such as contact forms, e-commerce capabilities, and blog sections.

2. Website Credibility Checklist

Building trust with your visitors is paramount. A website credibility checklist ensures that your site appears professional and trustworthy.

Key Components:

Secure URLs: Ensure your site uses HTTPS.

Contact Information: Provide clear and accessible contact details.

Testimonials and Reviews: Include customer feedback and reviews.

Privacy Policy and Terms of Service: Clearly outline your policies.

3. Website Evaluation Checklist

A thorough website evaluation checklist will help you assess the overall quality and performance of your site.

Key Components:

Page Load Speed: Test your site’s speed using tools like Google PageSpeed Insights.

SEO Optimization: Ensure all pages are optimized for search engines.

Mobile Compatibility: Test your site on various devices to ensure responsiveness.

4. Website Functionality Checklist

Functionality is the backbone of your website. The website functionality checklist ensures all features work seamlessly.

Key Components:

Form Functionality: Test all forms for proper submission and responses.

Links: Verify that all internal and external links are working.

Navigation: Ensure the navigation is intuitive and user-friendly.

5. Website Features Checklist

Your website features checklist will ensure that all necessary features are present and functioning.

Key Components:

Search Function: Implement a search bar for easy content discovery.

Social Media Integration: Ensure your social media profiles are linked.

Analytics: Set up Google Analytics to track visitor behavior.

6. Website Usability Checklist

User experience is crucial for retaining visitors. A website usability checklist ensures that your site is easy to use and navigate.

Key Components:

Clear Call-to-Actions: Make sure CTAs are visible and compelling.

Consistent Design: Maintain a consistent design throughout the site.

Accessibility: Ensure your site is accessible to all users, including those with disabilities.

7. Choosing the Right Development and Design Partner

Partnering with a professional responsive website development company or an ecommerce website design agency can make a significant difference. These experts can provide affordable website design service and custom website design packages tailored to your needs.

Recommendations:

HubOps: A reliable partner for customer-centric website design and user centric design.

Web Development Cincinnati: Known for their expertise in creative design website and marketing website design.

8. Avoiding Poor Website Design

A poor website design can deter visitors and harm your credibility. Focus on customer-centric website design to ensure your site meets user expectations.

Key Considerations:

Simplicity: Avoid cluttered layouts and excessive elements.

Professional Aesthetics: Ensure your design looks professional and polished.

User Experience: Prioritize usability and intuitive navigation.

Problem-Solving Solutions

Addressing Common Issues

Slow Page Load Times: Optimize images, leverage browser caching, and minimize HTTP requests to improve load times.

Broken Links: Regularly check and update links to prevent 404 errors.

Poor Mobile Experience: Use responsive design practices to ensure your site looks good on all devices.

Security Vulnerabilities: Regularly update software and plugins to protect against security threats.

Utilizing Tools and Resources

Google PageSpeed Insights: Analyze and improve your page speed.

Screaming Frog: Crawl your site to find broken links and other issues

Google Analytics: Track and analyze visitor behavior.

Post-Launch Monitoring

Regular Audits: Conduct regular audits using your website evaluation checklist to ensure ongoing performance.

User Feedback: Gather and act on user feedback to continuously improve the site.

SEO Monitoring: Use tools like Google Search Console to monitor and improve your SEO performance.

Conclusion

A successful website launch requires meticulous planning and attention to detail. By following this ultimate small business website checklist, you can ensure that your site is ready to impress visitors and achieve your business goals. Partner with experts like HubOps for responsive website development and custom website design packages to make your website launch a seamless experience.

Remember, a well-prepared website is a powerful tool for your small business. Don’t go live half-baked — use this checklist to achieve a flawless pre-launch.

[reversedout-blog]

ADA Compliance: 7 Powerful Benefits for Your Business and How to Achieve Them

ADA compliance isn’t just a necessity—it’s a strategic advantage and legal responsibility. The Americans with Disabilities Act (ADA) mandates accessibility for all web users, an often overlooked audience that can significantly enhance your business reach. Let’s delve into the seven powerful benefits of ADA compliance and how you can tap into them for your business.

Check out our summary video, visit our Youtube Channel and make sure to subscribe.

Why is ADA Compliance Crucial?

ADA compliance isn’t merely about navigating legal requirements—it’s about embracing inclusivity and championing equal opportunity. With an estimated 61 million adults in the United States living with some form of disability, businesses that neglect ADA compliance potentially miss reaching nearly 20% of the country’s population.

This significant segment represents not only a substantial number of potential customers but also a diverse audience that can enrich your business environment with unique perspectives and voices. Each person brings a distinct viewpoint that, when recognized and valued, can enhance the depth of your online community.

In actively understanding and implementing ADA compliance measures, you can revolutionize your approach to web design and development. With ADA compliance, you can convert your website from merely functional to universally accessible, catering to users regardless of any physical or cognitive disabilities.

Consider this analogy: A ramp leading into a store isn’t only beneficial for those using wheelchairs. It also assists those with strollers, the elderly, or workers delivering packages. Similarly, ADA compliance doesn’t exclusively cater to users with disabilities—it paves the way to making your website user-friendly and accessible for everyone.

In essence, by committing to ADA compliance, you’re not just fulfilling a legal mandate—you’re enhancing the overall user experience, broadening your potential customer base, and publicly advocating for the importance of digital accessibility and inclusivity.

The 7 Powerful Benefits of ADA Compliance

1. Wider Customer Reach

When you make your website ADA compliant, you embrace the opportunity to serve a market segment that is often disregarded by many businesses. Accessibility isn’t a niche requirement but a universal need that, when addressed, unlocks a potential market of millions. In fact, in the United States alone, an estimated 61 million adults live with a disability. This figure represents a vast, diverse audience that can be converted into loyal customers with the right approach.

By catering to this demographic, you expand your customer base and, in turn, stand to significantly increase your potential revenue. These potential customers are likely to remain loyal to a brand that demonstrates inclusivity and thoughtfulness in its digital offerings. They are more likely to share their positive experiences with others in their community, leading to word-of-mouth marketing and further expanding your reach.

Moreover, having an ADA-compliant website shows that your business cares about all its customers. Such a perception can improve your brand’s image, resonate with a wider audience, and attract more customers, whether they have disabilities or not. Ultimately, ADA compliance can lead to increased traffic to your website, potentially translating to higher sales and profits, making it an essential aspect of your web development strategy.

2. Improved SEO

Search Engine Optimization (SEO) is a vital aspect of any successful online strategy. It’s how search engines like Google find and rank your website in their search results. One critical component that search engines consider when determining your site’s ranking is the user experience, a significant part of which is its accessibility.

When you comply with the Web Content Accessibility Guidelines (WCAG), you’re effectively improving your site’s accessibility. These guidelines offer a wide array of recommendations for making web content more accessible to people with disabilities. For example, it suggests providing text alternatives for non-text content, creating content that can be presented in different ways, and making it easier for users to see and hear content.

Following these guidelines not only ensures your site is more user-friendly for those with disabilities but also improves your SEO performance. How? The improvements that you make for ADA compliance, like adding alternative text to images, using headers correctly, and ensuring readable text contrasts, also align with SEO best practices.

Search engines value the clarity and usability these features provide. They can crawl your website more effectively, understanding the structure and content better. This understanding results in higher visibility in search engine results pages, leading to increased traffic and, ultimately, more business.

In addition, websites that offer a seamless user experience reduce bounce rates and increase dwell time, both of which are signals that Google considers in its ranking algorithm. Therefore, by improving the accessibility of your site, you are enhancing its SEO performance and your potential to attract and retain users through organic SEO strategies.

3. Enhanced User Experience

A key element of ADA compliance is creating a universally accessible web presence. This means developing your site in a way that allows all users, regardless of ability, to navigate it with ease. The ripple effect of such an approach is an enhanced user experience for all visitors.

ADA compliant websites focus on aspects like readable text, clear visual presentation, and easy navigation. They ensure that every function, from menu options to forms, is intuitive and user-friendly. These are all principles of good graphic design and layout, aimed at making the user’s journey as seamless as possible. When users can navigate your site without confusion, they are more likely to stay, engage, and eventually convert into customers.

But the benefits go beyond accessibility. Implementing these changes can enhance the aesthetic appeal and functional simplicity of your site, creating a more satisfying user experience for all.

Imagine arriving at a site where every image has descriptive alt text, every video has subtitles, and every function is keyboard-friendly. The site’s color scheme is high contrast for easy reading, and the fonts are clear and large enough to read without squinting. The navigation is logical, and there are clear headings and labels throughout. These are qualities appreciated not just by those with disabilities, but by all users.

Moreover, a more accessible site often means a faster site. Optimization processes involved in ADA compliance, like cleaner code and optimized media files, often lead to quicker load times.

Therefore, while ADA compliance is a legal necessity, it also comes with the bonus of improving your site’s overall user experience. This can lead to longer dwell times, lower bounce rates, and higher conversion rates, contributing positively to your web design and development goals.

4. Competitive Advantage

In a world where consumers have an abundance of choice, it’s essential to find unique ways to differentiate your business. One such way is through ADA compliance. By committing to website accessibility, you position your business as one that prioritizes inclusivity and equal access, which can significantly enhance your brand image and give you an edge over competitors who may not have taken these steps.

While many businesses continue to neglect this crucial aspect, those that prioritize ADA compliance position themselves as forward-thinking and socially responsible. They understand the needs of a diverse customer base and are proactive in making everyone feel welcomed and accommodated. This inclusive approach can be a key deciding factor for customers when choosing between different service providers, giving your business a competitive advantage.

Moreover, this commitment to accessibility can also build a positive brand image. Businesses that ensure their websites are accessible to all are seen as empathetic, socially conscious, and committed to a fair customer experience. These qualities can attract a loyal customer base that values companies that take a stand for inclusivity and equal rights.

Additionally, ADA compliance can potentially open doors to corporate or government contracts. Many organizations require their vendors to demonstrate a commitment to equal opportunity, which includes having an accessible website. By being ADA compliant, you are not only broadening your potential customer base but also making your business eligible for opportunities that others may miss.

In essence, ADA compliance is not just about avoiding legal repercussions or enhancing user experience. It can also become a unique selling point that gives you a competitive advantage. Embracing accessibility shows customers and potential business partners alike that you are committed to providing equal access to everyone and that you value every individual’s right to information and services, which is a powerful message in today’s socially conscious business environment. Therefore, investing in ADA compliance can ultimately contribute to your business’s growth and success in the market.

5. Cost Savings

In today’s litigious society, being ADA compliant is not just about doing what’s right—it’s about safeguarding your business from potential legal trouble. Non-compliance with accessibility standards can expose your business to costly lawsuits that can have severe implications, not just financially but also for your brand reputation. Thus, investing in ADA compliance can translate to significant cost savings in the long run.

The cost of defending a lawsuit can quickly escalate, with attorney fees, court costs, settlement agreements, and the potential for punitive damages. Moreover, the indirect costs can also be substantial. For instance, the time and resources needed to manage a lawsuit can divert attention from your day-to-day operations and strategic goals.

Then there’s the cost of remediation. If your website is found to be non-compliant, you will need to make necessary adjustments, which may end up being more expensive if done hastily under legal pressure. On the other hand, if you proactively work towards ADA compliance, you can budget for these changes and implement them in a cost-effective manner.

In addition to these monetary considerations, there are potential reputational costs associated with non-compliance. Negative publicity arising from a lawsuit can damage your brand’s image, leading to loss of customer trust and potentially impacting your bottom line. It may take years and significant efforts in public relations to regain that trust.

In contrast, proactive investment in ADA compliance helps you mitigate these risks. By making your website accessible from the start, you can prevent potential lawsuits, protect your reputation, and save money in the long run. Additionally, having an accessible website demonstrates your business’s commitment to inclusivity and fairness, which can positively impact your brand image and contribute to customer loyalty.

Therefore, investing in ADA compliance is not merely a cost—it’s a strategic move that protects your business financially, legally, and reputationally. It’s about taking a proactive approach to accessibility, anticipating potential issues before they become costly problems. This is one investment that can save your business a significant amount of money and potential reputational damage in the long run.

6. Boosted Brand Image

In today’s socially-conscious business environment, organizations are increasingly judged not just on their products or services, but also on their values and actions. Being committed to inclusivity and equal access to all, which are inherent in ADA compliance, speaks volumes about your brand’s values and dedication to social responsibility. This dedication can significantly enhance your brand image, leading to increased customer loyalty and potentially attracting new customers who prioritize social responsibility.

When you make the effort to ensure your website is accessible to everyone, you send a powerful message about your brand’s values and ethos. It showcases that you are a brand that cares, that values every individual, and is committed to providing a seamless and inclusive user experience to all, regardless of their physical abilities. This commitment to inclusivity and diversity can positively impact your brand image, making your business more appealing to a wider audience.

Moreover, this commitment can also lead to an increase in customer loyalty. Customers are more likely to return to and advocate for brands that align with their personal values. For many, inclusivity and fairness are high on their list of priorities. By demonstrating that your brand shares these values through ADA compliance, you foster deeper connections with your customer base, leading to repeat business and positive word-of-mouth referrals.

In addition to this, ADA compliance could also open doors to new business opportunities. Today, many companies, particularly larger corporations and government agencies, require their vendors and partners to adhere to certain social responsibility standards, which include ADA compliance. Thus, by ensuring your website is ADA compliant, you increase your chances of forming partnerships with these organizations, further boosting your brand’s reach and reputation.

Furthermore, in the age of social media and online reviews, positive stories about your commitment to ADA compliance can quickly spread, leading to positive publicity and brand recognition. On the other hand, any non-compliance can equally spread quickly and damage your reputation.

Ultimately, promoting ADA compliance is a strategic move that not only ensures legal compliance but also contributes to a positive brand image. It’s a clear demonstration of your brand’s commitment to corporate social responsibility, which can distinguish you from competitors, deepen customer loyalty, and even attract new business opportunities. It’s not just good business ethics—it’s good for business.

7. Legal Protection

In an era where businesses are increasingly shifting online, staying updated on laws and regulations like the ADA becomes all the more crucial. ADA compliance is not just about inclusivity and user experience—it’s also a necessary step to protect your business from legal actions.

In the U.S., there has been a significant increase in the number of lawsuits filed against businesses due to their websites not being accessible to people with disabilities. According to the National Law Review, federal courts across the country were overwhelmed with more than 8,000 web accessibility lawsuits between 2017 and 2020. By ensuring ADA compliance, you can significantly reduce the risk of being a target of such lawsuits.

Beyond the financial burden, such lawsuits can also cause damage to your business’s reputation and brand image. Potential clients or customers might be deterred by the negative publicity generated by a lawsuit, and current clients might reevaluate their association with a business that does not prioritize accessibility.

The legal landscape surrounding digital accessibility is continually evolving, making it essential for businesses to stay informed and prepared. Various countries have laws similar to the ADA, meaning international businesses must also ensure their digital properties are accessible worldwide.

An investment in ADA compliance, therefore, can be seen as a form of legal insurance. It’s a proactive approach that safeguards not only your finances but also your brand image and customer loyalty. In addition, it shows that you prioritize your customers’ experience and inclusivity, which can, in turn, boost your reputation in the market.

In a nutshell, staying ADA compliant can offer significant legal protection to your business. It mitigates the risk of potential legal action, protects your reputation, and ultimately, ensures your business is prepared for an increasingly digital and inclusive future. By keeping up with ADA compliance, you are not just protecting your business—you are future-proofing it.

How to Achieve ADA Compliance

Achieving ADA compliance doesn’t have to be a hurdle if it’s addressed with a comprehensive and methodical approach. The starting point is to conduct an ADA website compliance audit. An audit acts as a compass, illuminating accessibility barriers that are not immediately apparent, and guiding the course for necessary modifications.

Audits can be carried out manually, which involves a meticulous page-by-page review, or by leveraging automated software tools. These tools are capable of scanning your entire site, pinpointing potential accessibility issues swiftly and accurately. However, it’s crucial to remember that an audit isn’t a one-and-done task. To maintain compliance, regular audits should be interwoven into your web development and maintenance routine.

In this journey towards ADA compliance, every component of your website deserves your attention. This might involve tweaking the graphic design elements to ensure visual clarity and understanding, refining your copywriting to enhance readability and context, or even overhauling certain aspects of your web design. These changes, although they might seem minor individually, can collectively improve the accessibility of your website significantly. It’s about making your site more user-friendly, navigable, and inclusive for all visitors—regardless of their abilities.

Remember, while tools and automated systems can provide guidance, human expertise is invaluable. Engaging professionals skilled in web design, web development, graphic design, and copywriting can help you navigate the subtleties of ADA compliance. This synergy of technology and human input is key to fostering a digitally inclusive environment.

Indeed, ADA compliance might seem like an uphill task, but the benefits it brings to your business are more than worth the effort. Your commitment to accessibility will not go unnoticed by your audience. It will enhance your brand image, and set you apart as an inclusive, socially responsible, and forward-thinking business.

Turning Compliance into Opportunity

All too often, ADA compliance is perceived as a rigid obligation—an additional task on the business owner’s to-do list. But it’s time we reframed this perspective. ADA compliance isn’t a chore, it’s a strategic business move, packed with potential benefits that extend far beyond legal adherence.

By becoming ADA compliant, you are unlocking the doors to a larger audience, making your business more inclusive and accessible. This isn’t just about expanding your customer base; it’s about engaging and connecting with people on a deeper level. More visitors translate into more potential customers, and more potential customers can lead to increased revenue.

But the benefits don’t stop there. Improving website accessibility also enhances your Search Engine Optimization (SEO) efforts. How? Search engines like Google prioritize websites that offer a seamless user experience. By complying with the Web Content Accessibility Guidelines (WCAG), you’re essentially optimizing your website for both users and search engines. Better SEO means higher rankings, more visibility, and ultimately, more traffic.

Further, an accessible website translates into an improved user experience. A user-friendly website is a joy to navigate. When people find your site easy to use, they’ll likely spend more time exploring your content, and may even turn into loyal customers. This improved user experience is a competitive edge that sets you apart in the crowded digital space.

Naturally, becoming ADA compliant may involve making some changes to your website. If your site runs on WordPress, you might need to modify certain elements or install accessibility-focused plugins. In more complex scenarios, it could entail a new app development process to make your digital product more accessible. While these changes may require resources and time, they represent an investment with a high potential return.

Consider this: every tweak you make for accessibility isn’t just a move towards compliance, but an opportunity to connect better with your audience. A site that’s easy to navigate, readable, and user-friendly for all is a site that invites interaction, engagement, and conversion. These changes could even boost your public relations efforts, painting your brand in a favorable light, and elevating your brand image in the eyes of consumers.

Therefore, let’s shift our perception of ADA compliance. It’s not an obligation, but an opportunity. An opportunity to embrace digital inclusivity, broaden customer reach, enhance user experience, and stand out from the competition. And that sounds like a winning strategy for any business.

Key Takeaways

ADA compliance is a legal necessity that also offers considerable business benefits.

ADA compliant websites can reach a wider audience, improving customer engagement and revenue.

Improved SEO is a notable benefit of ADA compliance.

Investing in ADA compliance can result in cost savings by avoiding potential lawsuits.

A commitment to ADA compliance boosts your brand image and sets you apart from competitors.

FAQ's

What is ADA compliance?

ADA compliance refers to adhering to the Americans with Disabilities Act standards, ensuring that your website is accessible to all users.

How does ADA compliance improve SEO?

Google favors accessible websites that provide a seamless user experience, so ADA compliance can result in better SEO.

How often should I conduct an ADA compliance audit?

ADA compliance audits should be a regular part of your website’s maintenance routine. As a best practice, audits should be conducted annually.

How can ADA compliance save my business money?

ADA compliance can help you avoid potential lawsuits and legal costs associated with accessibility violations.

How does ADA compliance enhance user experience?

ADA compliant websites tend to be more user-friendly and easier to navigate, improving the overall user experience.

Contact Us

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

[webstrategyplus11-blog]

5 Must Have Ecommerce Web Design Strategies

Since competition among eCommerce companies of all sizes has really heated up over the last few years, let’s look at five different eCommerce design trends that are going to be significant throughout the rest of this year:

Flat Design

While flat design is actually a trend that can be seen on many different sites, it has several features that make it an especially good fit for eCommerce sites. Because this style of design eschews many decorative elements, it’s a great way to put the full focus of a site on products. It also makes it possible to use large product pictures and still allows sites to load quite quickly. Another advantage is it’s a nice complement to the next trend we’re going to discuss.

Responsive Design

More people are using phones and tablets to shop online. However, that doesn’t mean everyone is abandoning their desktops and laptops. Because all of these devices are regularly used by eCommerce customers, retailers have to find a way to deliver a consistent experience. While mobile apps make sense in some cases, responsive design can work extremely well and eliminate the need for users to download another app. By utilizing this type of eCommerce website design, retailers can provide customers with a consistent experience regardless of what size of screen they’re using at the moment.

Fewer Sliders and Larger Navigation Elements

Because online retailers want to ensure that visitors can use any device, designers are making a conscious effort to alter or remove elements that may not work as well on smaller screens. The two best examples of this design trend are sliders and navigation elements. With the former, many designers are choosing to remove sliders as a result of them not working all that great on phones and tablets. And with the latter, a lot of designers are opting to increase the size of those elements so they’re easier to click.

Utilizing Multiple Fonts

It can be hard to use multiple fonts and create a cohesive look. But when done correctly, this technique can add a lot of visual appeal without distracting from the main focus of a product page.

Increasing the Number of Relevant Elements on a Product Page

By opting for designs that include as much relevant information as possible on a single product page, most retailers find that they are able to reduce the number of visitors who leave and ultimately increase their overall conversion rate.

Even though not all of these eCommerce design trends are going to be the right fit for all retailers, utilizing at least a few of them is likely to provide a competitive advantage. If you feel that your eCommerce business needs to do something to ensure you stay ahead of the competition, you won’t regret working with a web design company that understands the best way to utilize any or all of the design trends we covered.

Do you need a new eCommerce web design or mobile app? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

Original content source: https://www.webstrategyplus.com/5-must-have-ecommerce-web-design-strategies/

[lowcosty123]

Expertise in Cincinnati Web Design

We are a team of professional and experienced web designers who know the ins and outs of Web Design Cincinnati. Our years of experience and expertise in this domain have enabled us to design several successful and unique websites. So, you can be sure that we will be able to deliver a quality product that will grow your business online.

[webzent]

Best Digital Branding and Content Marketing Agencies in Ohio

Why Digital Branding Matters

Digital branding is more than just a logo or a tagline. It encompasses the entire online presence of your business, including your website, social media, and any other digital platforms where your brand is represented. A strong digital brand helps to build trust with your audience, differentiate you from competitors, and ultimately drive more business.

The Best Digital Branding Agencies in Ohio

Ohio is home to some of the best digital branding agencies that can help elevate your brand to new heights. These agencies specialize in creating compelling brand identities that resonate with your target audience and leave a lasting impression. Here are some of the top digital branding agencies in Ohio:

Blue Laser Digital: Based in Columbus, Blue Laser Digital is renowned for its innovative approach to digital branding. They offer a full suite of services, including brand strategy, web design, and digital marketing.

Thunder::Tech: Located in Cleveland, Thunder::Tech combines creativity with technology to deliver powerful branding solutions. Their team of experts works closely with clients to develop brands that stand out in the crowded digital space.

The Shipyard: Also in Columbus, The Shipyard is known for its data-driven approach to branding. They leverage advanced analytics to create strategies that not only look good but also perform exceptionally well.

The Importance of Content Marketing

Content marketing is the backbone of any successful digital strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Effective content marketing helps build brand awareness, establish authority, and drive customer loyalty.

Top Content Marketing Agencies in Ohio

Ohio is not just a hub for digital branding; it also houses some of the finest content marketing agencies. These agencies specialize in crafting compelling content that tells your brand’s story and drives results. Here are some of the top content marketing agencies in Ohio:

Sixth City Marketing: With offices in Cleveland and Columbus, Sixth City Marketing excels in creating content that drives traffic and conversions. They offer a range of services, including SEO, social media marketing, and pay-per-click advertising.

Upward Brand Interactions: Located in Dayton, Upward Brand Interactions focuses on creating engaging content that resonates with your audience. Their team of experts crafts content strategies that are aligned with your business goals and objectives.

Content Via: Based in Cincinnati, Content Via specializes in content creation and distribution. They help businesses create high-quality content that attracts, engages, and converts their target audience.

Choosing the Right Agency for Your Needs

When selecting a digital branding or content marketing agency in Ohio, it’s essential to consider your specific needs and goals. Look for agencies with a proven track record, a strong portfolio, and a team of experts who understand your industry. Additionally, consider the agency’s approach to collaboration and communication to ensure a seamless working relationship.

Conclusion

Ohio’s digital branding and content marketing landscape is rich with talent and innovation. By partnering with the best digital branding agencies in Ohio and content marketing experts, you can unlock the full potential of your brand and achieve lasting success in the digital age. Whether you’re looking to build a new brand from scratch or enhance your existing digital presence, Ohio’s top agencies have the expertise and creativity to help you reach your goals.

[evoldir]

Fwd: Job: CentreCollege_Kentucky.Two.TeachingEvolution

Begin forwarded message: > From: evoldir@evol.biology.mcmaster.ca > Subject: Job: CentreCollege_Kentucky.Two.TeachingEvolution > Date: 12 August 2023 at 05:42:20 BST > To: rdmpage@gmail.com > > > > Two Tenure-track Biologists > > Centre College invites applications for two tenured or tenure-track > positions in Biology at the rank of Associate or Assistant Professor > to begin in August 2024. We seek teacher-scholars who will enhance > the learning and teaching environment at Centre College with their > experiences, ideas, perspectives, and scholarship. A successful candidate > will have the necessary expertise to teach at least two of the following > courses: Microbiology, Plant Biology, Principles of Genetics, or Ecology, > as well as courses in each candidate's area of specialty. A successful > candidate may also contribute to Centre’s innovative general education > curriculum and interdisciplinary programs. Collaborative research with > undergraduates is expected and supported. The successful applicant must > have a Ph.D. in the biological sciences or related field by the time > of appointment. > > Centre College is committed to an environment that welcomes and supports > diversity.As noted in the Statement of Community, Centre strives to > create an environment where individuals of diverse backgrounds have > the opportunity to exchange ideas and share in the richness of mutual > experiences. Therefore, the Biology program strongly encourages > applications from candidates who further diversify our faculty, > who celebrate the rich diversity of our student body, and who utilize > inclusive and engaging pedagogical practices.A number of resources support > faculty success, including a robust Center for Teaching and Learning, > peer mentoring, and endowed funding for professional development. > > Centre College is a highly selective liberal arts college of about > 1,400 students, has one of the nation’s premier study-abroad programs > and is among the top National Liberal Arts Colleges by U.S.  News & > World Report.Classes are small and academic standards are high. Centre > graduates enjoy extraordinary success, with entrance to top graduate and > professional schools, prestigious fellowships for further study abroad, > and rewarding jobs. The College is located in Danville, Kentucky, a > town of 18,000 recognized for its high quality of life. It is within > easy driving distance of Lexington, Louisville, and Cincinnati. For > information about the College, visit our web site at www.centre.edu. > > Centre College is a proud member of the Greater Kentucky Higher Education > Recruitment Consortium:www.greaterkyherc.org.  The Greater Kentucky HERC > is a non-profit organization composed of a diverse group of colleges, > universities, hospitals, government agencies, non-profit organizations, > and members of private industry committed to recruiting and retaining > a diverse, talented workforce. Member representatives include faculty, > staff, human resources professionals, institutional leaders, and faculty > relations experts. Centre College is an equal opportunity employer. > > To apply, please go to https://ift.tt/w0N7nb8 > submit a letter of application that includes your cover letter, CV, > transcripts, three letters of recommendation, teaching philosophy, > research interests, and a statement that explains the importance of > diversity and inclusion and how you would contribute to and/or address > issues of diversity and inclusion at Centre. Review of applications will > begin September 8, 2023. > > Kelly O'Quin > Associate Professor of Biology > > 600 West Walnut Street > Danville, Kentucky 40422 > Phone: 859.238.5370 > Availability:https://ift.tt/Vh2Ip7b > > www.centre.edu > > "Kelly E. O'Quin"

[k12academics]

Phoenix Design Works is a branding, marketing and advertising creative firm with extensive experience in the educational, collegiate, consumer and pro sports marketplaces. Our leading business focus encompasses the following three areas:

I. Branding and Logo Identity Programs

II. Advertising and Promotional Campaigns

III. Packaging and New Product Development

Phoenix Design Works has created and developed some of the best loved and most memorable collegiate brands in the world today. Phoenix has created the branding, advertising and/or Look of the Game programs for College Football Bowl Games such as The Boca Raton Bowl, The Camellia Bowl, The Chick-fil-A Peach Bowl, The St. Petersburg Bowl and the The Valero Alamo Bowl and college sports properties such as Michigan's The Big Chill, the world's largest outdoor hockey event. We have also created branding and advertising programs for hundreds of collegiate clients across America, both athletic and institutional. Phoenix collegiate clients include Adelphi, Alabama, Arkansas, Binghamton, Brown, Colgate, Delaware State, Drake, Hampton, Harvard, Illinois, LSU, Marist, Moorpark, NC A&T, OU, Roanoke, Saint Joseph's, Siena, Tennessee, Troy, UCLA, UC Merced, UCSB, UMass and UTRGV. Phoenix has also branded dozens of collegiate conferences including the Atlantic Sun, Atlantic 10, Big West, ECC, the ECAC, the LEC, the MAAC, MVC, OVC and SOCON.

We have created franchise identity, property development and event branding for all major league sports including all visual identity, logo marks and uniform design for the Colorado Rockies, Cincinnati Reds, Florida Marlins, Philadelphia 76'ers, Seattle Sonics, Toronto Blue Jays, and Vancouver Grizzlies. Event branding includes properties such as Opening Day, the World Series, the All-Star Game, the US Open and the Super Bowl. Phoenix has created the branding and promotion for the Northwest Arkansas Naturals and the Buffalo Bisons. Phoenix has also created the principle branding for the USTA, Major League Soccer, NASCAR, the Indy 500, the US Grand Prix, the Breeders' Cup, the NTRA, the WPVA, and WUSA. In sports broadcast Phoenix has created on air broadcast properties branding, consumer promotion, event branding and promotion, and packaging for ESPN, Fox, DirecTV, and G4.

Phoenix has created comprehensive branding and advertising programs for over 50 of the Fortune 500 consumer brands. Our experience in corporate and consumer branding ranges from the world's largest manufacturers to the world's most famous entertainment companies. For Walt Disney Companies, Phoenix has produced consumer branding, web design, film property development and consumer retail store branding. Phoenix Design Works has conducted both national and international brand launch initiatives for Coca-Cola Companies, Diageo Brands Worldwide, Guiness Brewing, Kraft General Foods and Reebok. PDW has created new category product launches for Coca-Cola and Guiness, and produced a comprehensive cross category audit and redesign of the entire Maxwell House Coffees product line. Our consumer product development experience includes new product design for Diageo Brands, Durex, Mucinex, SKYY Vodka, and Swatch Watches, as well as a complete brand audit and consumer packaging design and development for DIRECTV and Fox Interactive Video Games.

Phoenix created and launched new national advertising and promotional initiatives for Fireball Cinnamon Whisky and Don Julio Tequila inclusive of all national print and outdoor media. Phoenix consumer branding clients also include Accenture, Amblin, American Express, Apple, Burger King, Ford, Jaguar Motor Cars, John Deere and MasterCard. Phoenix Design Works has also worked as brand forecasters as well as brand agency of record for Bill Gates global photo agency Corbis, and Corbis Green Light. Phoenix Design Works has also created multiple brand campaigns for HP, Specifically their global esports platform, Omen.

At Phoenix Design Works we distinguish ourselves from our competitors by the depth and breadth of our work experience. We combine our experience across collegiate, pro sports & entertainment and consumer branding and bring that experience to play on behalf of every client that we work with. When you hire Phoenix Design Works, you are hiring a company with a proven track record for getting results and producing branding that generates revenue and withstands the test of time. The experience we leverage on behalf of our clients serves to enhance the branding assets that will become your new program and ready it for launch. Whether it's the research process, the creative process, or the client service we deliver throughout the course of the project, it is our past experience that raises the bar on the process overall, and makes for a superior result and experience for our clients.

Phoenix Design Works has been hired to create new or refreshed logo programs, develop advertising and marketing campaigns and to create facilities branding programs for team and institutions. "Our strength is in combining sound strategic thinking with solutions that best serve our client's needs, resonate with their constituents and increase their revenue".

Branding is the way you are perceived by your audience, whether they be prospective admissions for your constituent members, conference partners, current student athletes, parents, donors, or the community at large. Communications media is the means by which you deliver your message to this audience, be it via legacy media such as newspapers and direct mail or digital media platforms such as websites, social media and email.

At Phoenix Design Works we make sure that your new brand will deliver across all these different platforms. As our Principle and Creative Director James M. Skiles says, "A brand never gets a second chance to make a first impression". At PDW we make sure a consumer's first impression builds a lifetime of brand engagement.

Phoenix Design Works has earned national & global recognition and prominence in the areas of branding, design and advertising, with awards and press coverage from American Corporate Identity, Case Awards, Graphis, How, NACDA, P.I.E., Japan and Print Magazine. Our collegiate clients have also been awarded NACDA/NACMA marketing awards.

[thedigitalhunt]

Mastering Shopify: A Comprehensive Guide to Web Development

Introduction:

When it comes to Shopify web development, finding the right partner can make all the difference in building a successful online store. In this article, we will explore the key aspects of mastering Shopify web development and highlight why The Digital Hunt stands out as the best Shopify development company in Boston and Cincinnati, USA. With their expertise in Shopify development services, app development, and website development, The Digital Hunt has established itself as a top-notch Shopify development agency.

Shopify Development Services:

The Digital Hunt offers a wide range of Shopify development services tailored to meet the unique needs of businesses. Their team of skilled professionals excels in creating custom Shopify websites that are visually appealing, user-friendly, and optimized for conversion. Whether you need a brand new online store or want to enhance an existing one, The Digital Hunt can deliver exceptional results.

Shopify App Development:

With the increasing demand for advanced functionality and seamless integration, Shopify app development has become crucial for online businesses. The Digital Hunt's expert developers have extensive experience in creating powerful Shopify apps that extend the platform's capabilities and provide unique features to enhance the user experience. Their proficiency in Shopify app development ensures that businesses can leverage the full potential of the platform.

Shopify Web Development:

The Digital Hunt takes pride in its team of highly skilled Shopify web developers who possess in-depth knowledge and expertise in the platform. From customizing themes and templates to implementing complex functionalities, their developers have the proficiency to tackle any Shopify web development project. Their attention to detail and commitment to delivering exceptional results make them the go-to choice for businesses seeking professional Shopify web development services.

Shopify Website Development:

A visually appealing and functional website is crucial for success in the competitive e-commerce landscape. The Digital Hunt specializes in Shopify website development, creating stunning online stores that capture the essence of a brand and engage visitors. Their expertise in user experience design, responsive web development, and mobile optimization ensures that businesses can deliver a seamless shopping experience to their customers across all devices.

Conclusion:

When it comes to mastering Shopify web development, The Digital Hunt emerges as the best choice for businesses in Boston and Cincinnati, USA. With their comprehensive range of Shopify development services, expertise in app development, and proficiency in website development, they are well-equipped to help businesses thrive in the digital realm. Their professionalism, attention to detail, and commitment to delivering outstanding results make them the ideal partner for businesses looking to build a successful online store on the Shopify platform.

This Article was written by

The Digital Hunt - Shopify Development Company

"We are the leading Shopify web development company offering the best Shopify development services like websites and app development,ect."

For More Information

[thehubops]

10 Best Digital Marketing Agencies in Cincinnati

[reversedout-blog]

Why should you invest in digital marketing to grow your business?

It is impossible for your website to gain exposure on its own. In the same way that you would care for a kid digitally, it needs your regular attention in order to grow and, consequently, build your business.

If you want your website and other digital assets to be a source of new leads, sales, and brand recognition, you have to work on them on a regular basis. Each item in your plan should be considered an investment in your company, rather than a burdensome task.

Your bottom line is directly impacted by every dollar and minute you invest in digital marketing strategy to reap the benefits of digital marketing. And the best part is that everything comes together to make a bigger impact. Look at that.

SEO is a proven tactic

In the digital marketing sector, search engine optimization (SEO) is still king (SEO). Google’s search algorithms are updated on a near-monthly basis. Since so many people rely on search engines to find information, search engine optimization (SEO) is here to stay for companies.

Make sure that your SEO strategy is tailored to the needs of your target audience when you spend money on it. When you simplify the navigation and optimize the content for search engines, your users will have an easier time finding what they need. It will assist you to rise in the search engine ranks in the long run.

Increased revenues and visibility.

With the best digital marketing company in Cincinnati, everyone has the opportunity to stand out from the crowd. Just strong content and effective distribution and advertising plan are all you need to succeed. The more valuable material you produce, the more engaged your audience will become.

As a result of the increased engagement rates, potential customers are more likely to become clients. There’s way too much rivalry in the digital world. As a result, your content marketing activities must be tailored to the specific needs of your customers.

Cost-effective than traditional marketing methods.

Advertisements in newspapers or on television might cost a lot of money. It’s only a viable option for large corporations that can afford to invest millions of dollars. In this kind of situation, digital marketing can save small enterprises.

Surveys show that firms can save a lot of money by using digital marketing for their products and services. Additionally, Hubspot has demonstrated how digital marketers may reduce their lead acquisition expenditures.

Specifically aims toward mobile users

There are many ways that smartphones and the internet have changed our lives. Brands and customers will continue to communicate and share information via mobile devices. As long as you have a mobile phone and an internet connection, you’re good to go.

For companies aiming to expand their online presence, a mobile-focused digital marketing campaign is an obvious choice. In order to increase conversions and revenues, simplify the purchasing process for users.

Measurable return on investment

Traditional marketing strategies can be tough to measure because it’s impossible to know exactly what you’re getting for your money. However, there are differences between SEO, content marketing, and social media marketing. They offer a variety of interactive reports that allow you to monitor the ROI (return on investment).

Traffic sources can be identified, whether they came from a blog article on your site or a social media post. It helps you see what’s working for you and how you may use that in the future for better outcomes. It’s a great tool.

SMBs and Covid-19

It has been catastrophic for businesses of all kinds because of the coronavirus outbreak. It has once again demonstrated the necessity for companies to have long-term digital commerce capability to withstand market fluctuations. It is possible that the recovery of the economy may be lengthy.

Digital transactions with clients are becoming increasingly important for small and medium-sized businesses (SMBs). Those who use technology wisely will be able to get through this difficult time. Their relevance will be maintained in the long run as a result of this move.

Customers should be able to find you

You might think of digital marketing as a technique to connect with your target audience. Scalability becomes a reality when your company’s reach extends well beyond your immediate neighborhood. Even if you’re not in the office, your company can still do business thanks to a web presence. You can make it possible for your consumers to reach you at any time of the day or night.

Customers and potential customers may now send you emails, make purchases, and look over your inventory with just a few simple clicks. Potential consumers who are unable to visit you in person can nevertheless transact business with you via an e-commerce function or simply by utilizing the power of social media.

Determine Your Audience’s Needs and Desires

Digital marketing is a great way to connect with potential customers. You can get to know them and their problems in order to come up with a solution. Conversations and surveys can be started on social media and blogs to gather information. Pay close attention to any feedback you receive, whether it’s from a survey or a comment.

You can get a sense of what individuals are looking for by connecting with them online. What are their main concerns and pain points? During the night, what frightens them? Using the facts you’ve just gathered, create a product or service that solves a problem. With digital marketing and SEO services in Cincinnati, you don’t have to guess who your customers are so you can tailor your messaging and fine-tune your targeting.

Investing in a digital marketing plan to gain the benefits of digital marketing should be obvious to you. Once you’ve seen the benefits for your own firm, you may extend into areas such as email marketing, ad campaigns, and influencer marketing — all of which have their own fantastic ROI.

It is impossible for your website to gain exposure on its own. In the same way that you would care for a kid digitally, it needs your regular attention in order to grow and, consequently, build your business. If you want your website and other digital assets to be a source of new leads, sales, and brand recognition, you have to work on them on a regular basis. Each item in your plan should be considered an investment in your company, rather than a burdensome task.

Your bottom line is directly impacted by every dollar and minute you invest in digital marketing strategy. And the best part is that everything comes together to make a bigger impact. Look at that.

Contact Us

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

Content source: https://reversedout.com/benefits-of-digital-marketing/

[webstrategyplus11-blog]

A Story of Determination - Web Strategy Plus

Enhance your online presence with Web Strategy Plus, a top-tier social media design company specializing in website development in Cincinnati, OH. Our expert web design team in Cincinnati crafts unique solutions for your digital success, complemented by effective social media marketing, search engine optimization (SEO), and internet marketing strategies. Partner with us for unparalleled social media management in Orlando and drive your brand's growth with our proven SEO marketing agency expertise. Elevate your online strategy with Web Strategy Plus today.

We can help you develop an overall marketing strategy that will drive more leads to your business. Contact us for a free consultation! https://www.webstrategyplus.com/

[adamkoehler07]

High-quality website development company in Cincinnati

Worried about how to make your website development great? Well, if you are here then you don’t need to worry about anything. Here is the best Cincinnati Web Development company to whom you can rely on. Want to know more? Visit our website now!!

[cindylouwho-2]

RECENT NEWS, RESOURCES & STUDIES, May 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from May 3 to May 30, although some may be older than that. 

I am out of town June 10-16, so I cannot predict when the next edition will come out, but I will do my best to make it before the June trip. I’ve recently narrowed my reading list so that I can get through it more quickly and post these more often. If you have any suggestions or comments, please let me know! 

TOP NEWS & ARTICLES 

If you had your entire promoted listing budget eaten up by clicks on an item with “shoe” in the searchable keywords, contact Etsy to make sure you will be refunded. 

Etsy was accidentally suspending some shops for not using Etsy Payments, but they are in ineligible countries. Some but not all drop ship or use fulfillment in countries with Etsy Payments, but that doesn’t appear to explain all the errors. 

Mailchimp launches a new marketing platform that integrates multiple marketing needs, not just emails. Pricing will stay the same for existing customers for the time being. 

On the same topic, here is a study of various email services, and their different deliver-ability rates. 

Etsy is being sued after a child dies, strangled by an amber necklace bought on Etsy. [video & article] This is getting a fair amount of media attention. Not covered in many stories is the fact that the daycare employees didn’t call 911 at first, and the day home had more infants that day than they were licensed for.  

Better media attention: disappointed in the long delay for the introduction of the Harriet Tubman $20 bill in the US, an Etsy seller designed a stamp buyers can use to cover up Jackson’s face with Tubman’s. “Harriet Tubman” is a trending search on Etsy frequently since these articles, so this media coverage is really bringing traffic to the site.

Amazon is now using packing machines in a few of its warehouses that replace 12 workers each. They have other warehouse automation, too, & just started work on their hub at the Cincinnati airport. If you need any more evidence that diversification is the key to successful businesses, remember that they make the biggest chunk of their profit on their cloud services. 

ETSY NEWS 

This year, Etsy’s Maker Cities program (US only) has joined up with Mastercard for their grants. Applications are due July 3, and there is a webinar on June 3 with more info and instructions. [links in article]

They’s also extended their Design Awards submission deadline to June 4. Check out their FAQ if you have any questions.  

Etsy released a summer update to their spring/summer trends guide, with some useful search data. Clothing shoppers are interested in vintage styles, “with Etsy searches for “70s” and “90s” up 26% and 7% year over year.” I summarized the earlier report here.

In case you missed it, Etsy released their first quarter financial report for 2019, & I summarized it in the Etsy forum. 

In related news, Etsy ranks 3rd in USA Today's list of the top 20 fastest growing retailers in the world, even ahead of Amazon.

Some businesses are competing based on delivery speed, but Etsy is able to do well with much slower shipping. (That’s a nice feature in an article they didn’t write; not all good promotion is paid.)

I can’t remember if I posted this interview with Etsy chief financial officer Rachel Glaser before, so here it is again. [audio file/podcast and short text excerpt. Please note I have contacted Etsy about the photos & search comment, but they have not yet replied, other than with the usual links to Etsy’s search guide.] 

Short piece on Etsy’s approach to diversity. Spoiler alert - they like it, and the article links to other materials demonstrating why this is the best approach for businesses.  

SEO: GOOGLE & OTHER SEARCH ENGINES 

If you want to get your website or blog material ranking faster, Moz has some tips for you. Note that the first part in particular contains advanced-level technical tips, but most of the rest is easier to grasp for non-techies. It’s worth a skim! 

But don’t break Wikipedia rules to get your images on top - North Face got caught doing that, & had to apologize. But “[f]rom Leo Burnett Tailor Made's original statement, it seems the agency was anticipating such a reaction to the North Face effort all along. In stunts like these, the ensuing controversy and attention around it can be part of the overall campaign goal and strategy.”

Once your website starts getting Google traffic, it is not unusual for growth to start to slow or even stop completely, but there are things you can do to avoid that.

Despite many people insisting that longer blog posts are necessary for good Google ranking, there is no ideal length for a blog post. 

Here’s a good list of free SEO tools; note that some are paid tools that have a limited free version. 

Links on other high-quality websites still matter to Google. (Most of us won’t be able to do the link-building that this test did, but the test demonstrates how much the links are worth. So if you aren’t ranking, realize that other people linking to your page is probably a big factor.) Some of your pages might fit perfectly on a resource page/site, if they answer a question or uniquely fill a need. You can find link opportunities on Twitter through following certain hashtags and engaging with the users. 

Google search results now include podcasts. “This feature doesn’t only search for the title or meta data of the podcasts but also can search for the audio – as Google transcribes them — directly within the podcast show itself.”

As of July 1, Google will use the mobile version of all new websites for their index, so make sure that you have a good mobile set up on any new websites (or old ones, for that matter, since most web traffic is mobile these days). 

There was a possible Google search update around May 9, then May 22, and now maybe May 29th. Google updates its algorithm a lot, if you hadn’t already noticed.  "To give you a sense of the scale of the changes that Google considers, in 2010 we conducted 13,311 precision evaluations to see whether proposed algorithm changes improved the quality of its search results, 8,157 side-by-side experiments where it presented two sets of search results to a panel of human testers and had the evaluators rank which set of results was better, and 2,800 click evaluations to see how a small sample of real-life Google users responded to the change.” (and some people think Etsy tests a lot LOL)

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails) 

Have popular content on one platform/site? You can repurpose it to use elsewhere, for maximum reach. It’s less work than coming up with brand new ideas all of the time! 

Micro-influencers may work best for most businesses, because they can speak directly to your target market. 

There are proven ways to get more social media followers; it’s not just luck. 

Up-to-date infographic on the ideal sizes for social media images, by platform. 

Facebook announced several upcoming plans at their annual developer conference, including a desktop redesign. Facebook has also changed the video algorithm to favour posts that people watch for longer, and to disfavour posts that are just repurposing old video. 

Tweetdeck is rolling out more updates, including emojis and the ability to set up polls within the app. I use it, & I like it - I wish they had a phone app! 

If you are using LinkedIn, you may be missing some great tricks to get more attention. 

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS) 

Here’s how you can get better results out of Microsoft ads (formerly Bing ads) 

There was a bug in Google ads stats for April 30 & May 1st; they are working on fixing it. 

Google advertising can be very confusing, so here as some tips on mistakes you should avoid. [video with transcript] They also recently announced some upcoming changes.

Etsy shops can only buy their own Google Shopping ads through Etsy’s program, or you can let Etsy buy them for your shop, but if you want to advertise your website, here is a great starter guide.

Chrome is giving you more control over cookies so that you can avoid more targeted ads. Some point out this is not necessarily as user-friendly as it sounds - it means Google can stop other companies from tracking their ad performance while Google has all those records through Chrome & other tools.  

Facebook is also giving users more control over tracking for ads, & advertisers are not happy. 

STATS, DATA, OTHER TRACKING 

You are going to be surprised that Russian search engine Yandex has a really good Webmaster tools package.

ECOMMERCE NEWS, IDEAS, TRENDS 

Some people are comparing Walmart’s new online wedding shop to Etsy, "with tons of personalized wedding gifts to buy on a budget.”

The coverage of Amazon’s big announcement about one-day shipping with Prime (in the US) mostly missed the fact that Amazon can already deliver to 72% of the US population in one day. 

Amazon employees told some third-party sellers that religious items were banned from the site - but it wasn’t true. 

Big Commerce now has a plug-in for Wordpress blogs. 

As promised, Zibbet has added Etsy to its integrations, which allows you to list on Zibbet and it will automatically be added to Etsy as well. This is only going to be useful once they add other platforms (since Zibbet has no traffic), so shop around if you are interested in this sort of tool, as other companies are doing the same things. Indiemade websites completely integrate with Etsy, for example, and they have more website tools. 

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

With increased discussion of free shipping on Etsy recently, this is a good time to review some of the more recent studies & surveys on the topic.  One US report from January shows that buyer expectations in this area continue to increase. Shipping cost is a big factor in purchase decisions, & shipping costs are a common reason for cart abandonment. There are a variety of ways to calculate how to offer free shipping without losing money. (Thank you to Rebecca for the last link!)

If you want more shares on social media, this study on the top 5 reasons people share things online will be useful. But Americans are now more engaged by mobile games than social media, which has implications for app development and advertising. 

Googly eyes make people donate more.

Smaller online businesses tend to make very specific types of customer service mistakes that harm your ability to compete. Although there isn’t always much you can do about the fact that “37% of customers expect a response within an hour“.

Can everyone read and understand your web page? Easy-to-understand English is an important aspect of accessibility. 

Help Scout produces some fabulous material on customer service; here is a great article on value propositions, with examples, and another on how to collect customer feedback, including analyzing your stats package to see where customers are having trouble with your site. 

MISCELLANEOUS (including humour)

Trend alert: more professional women switching purses for backpacks. 

You can now control how long Google retains data on you. 

You can also join the class action against major US telecom companies that sold your location data. 

Another example of a company getting people to post photos so it can develop facial recognition technology. 

Some businesses are offering products & services based on your DNA & other biological markers. 

Most people worldwide over the age of 15 have a cell phone, although not all are regular users. 

If you are concerned about internet privacy, & hate tracking, the browser Brave may be worth a look. (I haven’t tried it yet, but it comes well-recommended from various tech people I respect.)

Burger King has trolled McDonald's in ads & social media posts for years, & it can be pretty funny. “When McDonald’s abruptly and surprisingly lost its trademark on “Big Mac” in the EU earlier this year, Burger King couldn’t help but rub some salt in the wound. BK’s Swedish operations decided to celebrate for a day by offering a menu of “Not Big Macs” such as “The Like a Big Mac, But Actually Big” and “The Big Mac-ish But Flame-Grilled of Course.”

[dmn8partners]

Website Design in Cincinnati, OH

Website design in Cincinnati, OH has never been more accessible than with DMN8 Partners. As a premier digital marketing agency, DMN8 Partners specializes in creating custom websites that cater to the specific needs of businesses. Their expert team of professionals work closely with home service business owners to craft visually appealing, highly functional, and optimized websites that rank well in search engine results pages (SERPs).

DMN8 Partners uses the latest web design technologies to create responsive websites that look great on any device, including smartphones and tablets. The agency's website design services include optimized page load times, clear calls-to-action, and a user-friendly interface that is easy to navigate. DMN8 Partners also provides ongoing website maintenance and support to ensure that the client's website remains up-to-date and performs at peak efficiency.

The agency's expertise in website design and development ensures that clients receive a custom solution that meets their unique needs and helps them achieve their business goals. DMN8 Partners understands that a well-designed website is essential for any business, especially in the highly competitive world of home services.

Their website design services are designed to help businesses establish a strong online presence, attract more traffic to their site, and generate more leads and sales.

In addition to website design, DMN8 Partners also offers a range of other digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, and content creation. These services work together to create a comprehensive digital marketing strategy that helps businesses maximize their online potential.

Overall, DMN8 Partners is the go-to agency for home service business owners in Cincinnati, OH who want to improve their online presence with a visually appealing, highly functional, and optimized website. With their expertise in website design and development, coupled with their other digital marketing services, DMN8 Partners can help businesses establish a strong online presence and grow their businesses.

DMN8 Partners

50 E Rivercenter Blvd Suite 600

Covington, KY 41011

+18597572252

info@dmn8partners.com

https://www.facebook.com/search/top?q=dmn8%20partners

https://www.linkedin.com/company/dmn8-partners/

[mediamoraseo]

Digital Marketing in Canberra

There are a lot of companies out there offering digital marketing in Canberra. Some of these firms are Turiya Communications LLP, Monash University, UC Digital Marketing, Synapse Worldwide, and so on. These companies are all great firms to choose if you’re looking to hire an agency in Canberra.

UC Digital Marketing

The University of Cincinnati offers a wide variety of majors to choose from. Marketing is one of them. A marketing degree from UC can open up a wide variety of careers for a student. Many UC marketing graduates go on to earn MBAs or law degrees.

In addition to the aforementioned majors, UC offers a certificate program in digital marketing. This 24-week course will provide you with a comprehensive introduction to digital marketing. During the program, you will learn the fundamentals of digital marketing campaigns, conversion tracking, brand and content strategy, and more. You will also complete projects using the skills you’ve learned.

Another great opportunity at the University of Cincinnati is the opportunity to work as a co-op with an advertising firm. This experience will help you develop the essential digital marketing skills you need to succeed in your career. Additionally, UC has numerous connections in the Cincinnati marketing community. This will allow you to work with a number of industry leaders.

Synapse Worldwide

The digital marketing agency Synapse Worldwide has a lot to offer small business owners. It’s a Canberra-based company with an innovative approach to development and a proven track record. They also provide excellent support after a project is delivered.

In addition to creating beautiful, high-converting websites, they help businesses with lead conversion strategies and SEO. Having worked on hundreds of projects, they’ve got the experience necessary to help you grow your business. And they have the expertise to help you reach your target market, no matter what industry you’re in.

With 17 years of experience, Synapse has been helping businesses in Australia and around the world achieve their goals. You can get a free one-hour consultation from the team to find out what you need to do to get started.

Whether you’re looking for a basic website, or a complex web application, they’ve got you covered. They use the latest technology, such as mobile marketing, to create results-driven websites. They can also handle SEO and advertising campaigns, and they’ll make sure you get the exposure you need to boost your profits.

Monash University

Monash University is the second largest campus in Australia. It has a strong focus on world-class teaching and research. The institution is a member of the Group of Eight, an alliance of leading Australian universities.

Students at Monash University have access to study resources online and in the library. They also benefit from the guidance of Online Learning Advisors, who can guide group discussions and help with content questions. In addition, students can take advantage of placement opportunities.

Those interested in studying digital marketing can enroll in the Graduate Certificate in Digital Marketing. This course provides a multidisciplinary approach and emphasizes campaign development, digital advertising and best practices. Moreover, it is offered as a part-time program.

Besides, the Monash University Digital Marketing Boot Camp is also a viable option for those who cannot attend a full-time course. In fact, it is available as an evening session. During the program, students will learn all the fundamentals and marketing specialisations.

[blogdigital-agency-portland]

Digital Agency Portland Solutions

These embody digital advertising strategy, social media management, web site and graphic design, and different digital advertising companies. Among the companies SFC labored with are RiverWest Acupuncture, Johnson & Johnson, NYU Langone Medical Center, and ArisGlobal Software. Jute Creative is a full-service digital advertising agency serving prospects in the Portland metro space. Other services obtainable embody podcasts, data design, web site and software development, and digital interactive and video providers. For customers looking for assistance with teaching, Jute Creative presents a choice of workshops and programs. Duwal LLC provides digital advertising companies to clients in Portland https://goat.digital/.

Investing in a Portland primarily based digital company is a big decision and one that should be made with thought and care.

South Ventures LLC supplies built-in digital advertising to small and huge business owners in Portland and the surrounding areas.

We guarantee to convert your small business ideas into beautiful visuals, thus enhancing your model notion.

Whether it’s helping a brick-and-mortar retailer arrange their web site or working paid promoting for a big company, Thrive’s dedicated digital advertising group may help all forms of companies.

It provides cellular app growth, UX/UI design, social media marketing, digital technique, and content marketing. The company has workplaces in LA, Seattle, Atlanta, Cincinnati, Denver, New York, and Portland. International branches embody Singapore, China, Costa Rica, Brazil, Germany, Romania, Poland, Hungary, Argentina, Russia, and the UK. Thrive is a full-service digital advertising agency in Portland for native companies of all sizes. Our full vary of promoting packages includes social media advertising, internet design and growth, on-line status administration, pay-per-click management and search engine optimization. Upswept Creative is predicated in Portland and works with businesses all round the world.

Marketing companies should report again on the impression of their projects and campaigns. It is crucial for clients and marketing company teams to understand how their methods worked. If an agency doesn't work on reporting impression and analysis of the techniques, they would waste money and time on future strategies.

There are completely different ways in marketing, and all of those can have varied sorts of impacts for your brand. Depending on your necessities, a advertising agency can strategize a 3-month, 6-month, yearly, or 5-yearly strategic plan for execution. Consistent marketing delivers extra impression than a small-term digital agency portland campaign. Our mission is to partner with purchasers we imagine in, so that together, we’re passionate about telling their story and rising their enterprise. The rules are all the time changing and the winners have an unfair advantage. Portland search engine optimization company specialists conduct thorough keyword research and ethical SEO techniques, so your corporation is present in search engine outcomes.

Are You Able To Upgrade Your Corporation With Portland's Finest Digital Transformation & Advertising Services?

The company manages digital marketing tasks involving the utilization of e-mails and develops an onboarding series to assist enterprises in leading their customers in path of their providers and products. It additionally takes on website redesigning jobs and conducts activities like site visitors evaluation and content material management. Its founder and CEO, Cameron Madill, hosts "The Remarkable Credit Union" podcast. South Ventures LLC provides integrated digital advertising to small and large enterprise owners in Portland and the encompassing areas. The firm presents absolutely personalized services, together with brand technique creation, PPC administration, and analytics tracking.

With greater than a decade of leadership and administration experience, Dustin lends his expertise to Eris Creative as the pinnacle of business growth. Dustin lives in Portland together with his wife Ilanah, son Maxton, daughter Violet, and canines Piper and Marley. Delivering transformative outcomes, Good & Gold is a marketing and design agency targeted on performance. They excel at tactical planning, thoughtful goal-setting, and sharp analysis in technique, branding, content material, SEO, and the like. Specializing in internet design, Solid Digital helps companies obtain digital development via their award-winning design, exceptional engineering, and advertising savviness.

The firm designs websites and produces content that's optimized to trigger search engine algorithms and lift viewership. The staff handles the social media advertising of services and products offered by small and medium-sized enterprises. It also delivers internet upkeep plans to maintain pages operating rapidly and securely.

They are very experienced and skilled and have made creating a professional on-line presence and advertising supplies a breeze. After 2 months working together on one small enterprise I noticed the value they brought and determined to reopen my shuttered enterprise with their help and it has been a fantastic experience. Also to note, not only skilled, but simple going, fun and enjoyable as well. They took my store from a couple hundred a day to some thousand . I can comfortably recommend them to anybody wishing to create a successful on-line presence.

We encourage our shoppers and staff to assume outside of the box. We recognize the significance of trying new methods and ideas to help your business survive the changing instances. That’s why we use a collaborative method when working on all customer projects. At Thrive, we take your objectives seriously and can do one of the best we will to assist you achieve success. Thrive web sites are optimized for search engines and conversions so you'll find a way to develop your small business quicker. We take a holistic view of your business/ startup and then ​orchestrate our companies to drive specific results.

Portland, Oregon’s largest City, is known for its parks, bridges and bicycle paths, in addition to for its eco-friendliness, microbreweries and coffeehouses. The City also presents plenty of alternatives for entrepreneurs/brands/businesses. You can relaxation assured our Portland primarily based digital advertising specialists are available to answer any questions, on-call or in person. When it involves online marketing, nothing is set in stone and outcomes differ based on the chosen channel. For instance, web optimization is a valuable long-term solution whereas PPC supplies quick results.

After receiving her undergraduate degree in marketing and graphic design from the University of North Georgia, she moved to Oregon to fine-tune her abilities. Strategic eMarketing supplied search engine optimization and internet administration services for a real property company. They optimized the shopper's web site to enhance their search ranking outcomes. Jute Creative spearheaded a branding project, creating a price proposition video, custom typeface, colour scheme, and logo.

Portland-based Digital C4, a digital advertising company, is ready that can help you with search advertising, search engine optimization providers, PPC, social media, and customized content material creation. We develop ownable model experiences that encourage, educate, inspire, market and promote. We do this by aligning research-driven, customer insights with a deep understanding and keenness for the cultural, technological and business forces shaping our world right now.

She is conversant in every sushi restaurant inside a two-mile radius of both the Eris office and her house. While pursuing communication studies at Portland State, she served as editor-in-chief of the university newspaper. Whitney led the editorial team to 19 state awards—including the first-place award for common excellence. Rick began his professional career in Hollywood reading screenplays for executives like Leonardo DiCaprio and Sid Ganis.

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Our video production consultants understand the impression of movies for elevated engagement and model awareness. Collaborate with us and see how movies can elevate your small business. We love logos as a lot as the next inventive company, but we all know that branding is rather more than only a pretty design. Nowadays a model is built upon brand voice, customer interplay, social media, consumer experience , and everything else that goes into how a buyer feels about your brand.

A landscaping company engaged with Dynamic Designs NW for their branding and web design services. They're tasked with all elements of development including logo design, content advertising, and UI/UX design. Digital technique company Rise Marketing is headquartered in Portland, Oregon. The small group focuses on digital strategy, advertising technique, ppc, search engine marketing, and more and was launched in 2009. Watson Creative provided video production digital agency portland companies along with graphic design with the goal of enhancing corporate and product model id. The content material was distributed at commerce exhibits along with other channels.

Stout Web Solutions has in depth expertise in social media marketing, search engine optimization, and e-commerce design, in addition to print, blog, and graphic design. The position of a advertising company varies depending on the necessities of each client, in addition to the particular niches or services they provide. Broadly, a advertising agency’s duties range from market research to establishing a marketing budget as properly as creating and implementing advertising campaigns. Their providers may include social media, content material creation, advertising, SEO, PPC, CRO, branding, PR, web design and improvement, and so forth. The firm provides market analysis, video manufacturing, still images, and post-production companies. The team can be experienced in copywriting, social media advertising, and ad shopping for services.

They curate custom solutions for each client that assist them compete within the ever-changing and dynamic business setting. UpCity is an online marketplace that helps companies discover B2B service suppliers they'll belief. Pravaah Consulting is a Silicon Valley-based, full-service digital company. Our function is to assist SMBs and startups leverage the ability of digital to scale new heights. We convey the most effective practices and ways the Fortune 50 firms adopted to the SMBs and startups attempting to excel in the digital world.

Rise Marketing provides digital marketing solutions to purchasers in Portland. Its staff supplies purchasers with advertising strategies that boost ROI, increase on-line presence, attract new customers, and attain their target market. The firm has been in enterprise for over 15 years and has accomplished more than 1,250 initiatives. Cyphon Digital offers its companies to prospects in Portland and the encircling areas.