#WhatIsAIOverviews

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What is AI Overviews, and How It's Transforming Website Traffic in 2025

In 2025, one of the most trending internet marketing trends is the implementation of AI Overviews on Google. What is AI Overviews, and why should you care?

AI Overviews are AI-driven, automated summaries appearing at the top of Google search results. Made with advanced language models, they provide direct answers to users and cut down on the amount of clicking through sites they have to do. While this is making searching easy, it's completely revolutionizing how traffic is being directed.

The Impact on Web Traffic

The biggest impact of AI Overviews is a dramatic drop in organic traffic for most publishers. As individuals learn what they are looking for straight from the AI-generated snippet, fewer individuals are looking at common web pages. This zero-click trend is causing marketers to revisit SEO strategies.

How to Adapt

Target question and long-tail keywords.

Structure content in clear, concise answers.

Increase the chances of being quoted by applying schema markup.

To be competitive, it is crucial to know what is AI Overviews. The world is changing digitally—adapt now to thrive in today's new world.