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3 Important points to choose right keywords for SEO

           Keywords are the words that searchers type into the search engines. Keywords are one of the most important phrases in SEO services. Choosing the right keywords will help you rank in search engine result pages and drive more traffic to your website.

A good keyword analysis will show what people like and what they are searching for on search engines. Accordingly, you can research keywords that have high search volume per month. And you can create high-quality and popular content on them that your audience would like. And content with relevant keywords can drive traffic to your website. The keywords should be relevant to your website, and people should find exact results for what they are searching for. Let's discuss 3 major points to remember while choosing keywords for SEO.

 1.     Put yourself into the shoes of a customer

 Understand the intent of the searcher behind that search. There are mainly four types of intent, such as 1. Informational – when users search for some information about a certain topic, such as weather, best plugins, holidays, etc. 2. Navigation: When users search for any specific webpage or website, such as YouTube, Flipkart, and so on.3. Commercial – when users search for products or services that they may want to purchase in the future.4. Transactional: when a user searches for a product to purchase.

 Think like a customer. Ask yourself what you would search for on Google to find one of your products.

 2.     Research about competition and traffic for specific keyword

 Search for one keyword in Google and analyze the result pages. Analyze the domains in the result pages and check their contents. Do you think you can beat them by writing content that people will like more than the one that is already ranking? Understand their ranking position and use it to build your own strategy. Use free tools to learn more about the competitors for a specific keyword.

 3.     Understand long tail keyword

 Long-tail keywords are combinations of three or more words. They usually have lower search volume but come from more relevant searchers as they are more focused on a particular niche. While short-term keywords are less specific and can be more competitive, long-term keywords are more specific and less competitive.

Use the keywords in social media optimization, blog posts, article writing, link building, meta tags, and wherever possible and analyze the results. 

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