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kikamarketing · 5 months

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Kika Marketing & Communications: Your Gateway to Innovative Marketing Solutions

Introduction

In today's dynamic and competitive business landscape, effective marketing is essential for brands to thrive. Kika, a full-service marketing communications agency, stands at the forefront of this ever-evolving industry. With a dedicated team of marketing experts, creative designers, and web developers, Kika specializes in crafting custom integrated solutions tailored to optimize brand experiences. Headquartered in Vancouver with a strategic presence in Manila, Kika is well-positioned to serve both local and international clients, offering a comprehensive suite of services to meet diverse marketing needs.

Our Mission

At Kika, our mission is clear: to empower brands through innovative marketing strategies that drive growth, engagement, and lasting connections with their target audience. We believe in the power of creativity, technology, and strategic thinking to unlock the full potential of every brand we work with.

Our Services

Kika offers a wide range of services designed to provide holistic solutions for brands across various industries. Our integrated approach ensures that every aspect of the marketing process is seamlessly coordinated to deliver maximum impact. Here are some key services we offer:

Strategic Marketing Consulting: Our experienced team of marketing experts conducts in-depth analysis and develops tailored strategies to help brands achieve their goals, whether it's increasing brand awareness, driving sales, or entering new markets.

Creative Design: From branding and graphic design to video production and interactive content, our creative team brings brands to life through captivating visuals and compelling storytelling.

Digital Marketing: In today's digital age, online presence is crucial. We offer a comprehensive range of digital marketing services, including SEO, SEM, social media marketing, email marketing, and content marketing, to help brands stand out in the digital landscape.

Website Development: A well-designed and user-friendly website is essential for any modern brand. Our web development team creates custom websites that not only look great but also deliver seamless user experiences across all devices.

Social Media Management: Social media platforms provide unparalleled opportunities for brands to engage with their audience. We help brands build and maintain a strong social media presence through strategic content creation, community management, and targeted advertising.

Brand Strategy & Identity: Building a strong brand identity is key to establishing trust and credibility with consumers. Our team works closely with brands to develop cohesive brand strategies and identities that resonate with their target audience.

Marketing Automation: Streamline your marketing efforts and improve efficiency with our marketing automation solutions. From lead nurturing to customer retention, we help brands automate repetitive tasks and deliver personalized experiences at scale.

Why Choose Kika?

Choosing the right marketing agency is crucial for the success of your brand. Here's why Kika stands out from the crowd:

Expertise: With a multidisciplinary team of marketing experts, creative designers, and web developers, Kika brings a wealth of experience and expertise to every project.

Custom Solutions: We understand that every brand is unique, which is why we take a customized approach to every project, ensuring that our solutions are tailored to meet our clients' specific needs and objectives.

Innovation: We're not afraid to push the boundaries and explore new ideas. Our commitment to innovation ensures that our clients stay ahead of the curve and stand out in a crowded marketplace.

Results-Driven: Ultimately, our success is measured by the success of our clients. We're dedicated to delivering tangible results and driving real business impact through our marketing efforts.

Collaborative Partnership: We view our clients as partners and work closely with them to achieve shared goals. Our transparent communication and collaborative approach ensure that our clients are involved every step of the way.

Get in Touch

Ready to take your brand to the next level? Contact Kika today to discuss your marketing needs and discover how we can help you achieve your goals. Whether you're looking to launch a new product, revamp your brand identity, or boost your online presence, we have the expertise and creativity to bring your vision to life. Let's collaborate and create something extraordinary together!

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digitalagencybranding · 3 years

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Brand Strategy Consulting Services Agencies Battle

When Landor was tasked with its rebranding, their model strategist took an altogether solitary method. Interestingly, he did not take aviation as a supply of inspiration. His chalkboard concept was to go for something extra earthen and elegant - the windswept sand dunes of Abu Dhabi. And therefore the windswept patterns on the golden desert sand enveloping the Moresque structure of the town grew to become the canvas for the brand strategy consulting service follow the link.

Once you’ve obtained your reporting and communications sorted, you'll be able to concentrate on the important half–getting to work and building robust relationships together with your purchasers, partners and stakeholders. It can also be helpful to visualize every phase concurrently, to compare the similarities and variations between every section. This might help consultants identify gaps and opportunities within the shopper’s product and processes. For example, the aim of your marketing brochure could be to e-book more service consultations. The messaging in your brochure would then be focused in direction of educating about your providers.

Battle Of The Manufacturers: How Digital Is Driving Massive Changes To B2b Brand Technique

Webby Central follows industry greatest practices and methodologies, but our staff is versatile to work along with your standards and methodologies to deliver the optimum service. We have been rated 4.eight out of 5, with ninety four% client satisfaction by over 250 purchasers globally. We assist to tug-off persistent business prosperity via efficient, proficient, and detailed enterprise evaluation. By supplying lecturers with instruments to foster conversation in regards to the importance of kindness, we are making a distinction on the earth, one classroom at a time.

At Vert, brand technique is woven into nearly each marketing campaign we execute, no matter where it’s being executed. Want to study more about our method to brand messaging strategy and discuss leveraging our staff for brand technique consulting assist on your next marketing campaign? Symphysis employs brand technique consultants that can assist your corporation develop a brand persona that's distinctive from opponents and attracts a large . Our branding strategies are integrated throughout numerous social media platforms and digital advertising media. We have experience in world branding for small companies looking to diversify their advertising by starting an e-commerce enterprise.

To provoke a dialogue or learn extra about our marketing and branding providers, please use the contact kind. While marketing consultants are strategic, advertising agencies are usually more tactical—except they particularly provide strategic consulting services, which we’ll get to later. Many small business house owners favor to work with a marketing consultant prior to enlisting the help of promoting companies.

As an established corporate brand strategy consulting services firm, we use client and worker perception to establish the proper goal and the right message to make sure your brand outperforms opponents. Here at Digital Marketers Chicago, we offer strategic recommendations to help build a brand that will drive client engagement and foster optimistic experiences at each source of contact. Our brand strategy consulting company has the instruments, data, and experience to bring your model to life and advance enterprise growth.

Many drinks and an incendiary curry later, we had hashed out a foolproof seven-point system for figuring out shit model consultants before they'll take your money and/or lead you astray. Understand and Target your Ideal Market — To have a profitable, highly effective brand, it’s important to be taught everything there's to learn about your goal market. Appealing to your key demographic is the most effective approach to enhance enterprise growth and conversion charges. After we now have collected a plethora of conceptual knowledge, we move onto forming a creative visual framework of your model.

You need to understand what you can count on to realize for the speed that you simply’re paying. Essentially, there’s a bit of groundwork you have to do earlier than working with a social media advertising advisor. But, ultimately, it’ll make your work collectively that much more successful.

As a lot as we would like to think that individuals read every word we write in a proposal, we know that isn’t true. At CMG, our tradition is rooted in two basic areas – our individuals and growing collectively – collectively, we focus on these two areas to guide us. I just keep moving forward in my vision and it’s all happening in abundance. The people I have attracted now are of higher high quality than I actually have ever attracted.

Unfortunately, firms can not just copy the way Apple executes their business branding. The greatest that they can do is copy the basic method and have interaction an professional to help them- this is the place the role of brand name consultants come into the picture. Present in most nations around the globe, the corporate's success may be attributed to their philosophy.

Explore how we’ve helped healthcare companies leverage model to resolve complicated challenges, including CVS Health, Bristol Myers Squibb, Centrient and Mount Sinai. Our digital promoting providers deliver clients and income to your corporation. As increasingly transactions originate on-line, attracting clients by way of digital is more and more more necessary for achievement. Successful inbound advertising depends on the use of instruments and technology.

We are able to work with you to develop branding methods that are match for your business. We know you could have been working hard to get where you might be, and we are excited to affix you on the journey to the heights of on-line success. Our objective is that will help you align your digital advertising methods with the vision and mission of your company. With us, each technique price contemplating should have a timeline and measurable results. That is why we put plenty of emphasis on aim setting and efficiency measurement.

OK that is partially a joke, but it's worth mentioning that you simply do get what you pay for. The finest marketing consultants provide worth that may last for years, and sometimes their fees typically reflect that. While hourly charges are often nonetheless in consideration, that is merely one approach to measure the hassle put in direction of the project at hand. Full disclosure, the author of this blog is a marketing consulting firm, so in fact, we consider that you must pay as much as possible. A lack of belief in corporate America fueled by the financial meltdown and its aftermath has led to an unprecedented demand for authenticity and consistency throughout the complete model expertise.

We take the headaches out of managing your day-to-day advertising needs. Search engine marketing and search engine marketing are fundamental elements to today’s advertising strategies. If you’re not benefiting from SEO and SEM opportunities, your model’s digital presence will endure. Brafton consultants perceive how sales and marketing efforts assist each other. They devise advertising methods that generate qualified leads while leveraging sales data to inspire your subsequent profitable advertising marketing campaign. We also take into account the most recent modifications and updates to the digital marketing landscape.

Holistic Advertising Campaigns

An skilled model strategist could command higher charges but additionally work sooner, have more-specialized areas of expertise, and deliver larger-high quality work. Rates can vary because of many components, including experience and experience, location, and market conditions. Once you have a clear idea of the kind of brand strategist you’re in search of, it’s time to show these ideas into a job submit. Provide enough element for a contractor to know in the event that they’re the proper fit for the job. Our objective is to encourage perception in your brand both internally and externally.

That’s why we take great satisfaction within the quantity of customization we put into every technique we craft. In our advertising consulting companies, we at all times create the methods to align with your small business’ unique wants and objectives. The reason is because digital advertising encompasses so many areas including social media management, Google advertising, e mail advertising and extra. That’s why it’s so essential to us that our advertising consultants are specialised in each area. With a LYFE marketing consultant, rest assured that our experience and steerage can lead you to the outcomes you want. In truth, customers will decide whether or not to trust your corporation or not within the first 3 seconds after your website masses. Keep them glued to your web site by having a consumer-friendly and intuitive web design!

As the healthcare industry expands, they are shifting to implement contingent workforce programs that broaden their reach and supply sustainable development. We help these efforts through workforce administration applications that provide the seamless integration of skilled independents into their ecosystem.

In fact, administration consulting corporations are inclined to spend a higher proportion of income on advertising than companies in other professional companies industries, like accounting and AEC. Since you’re typically promoting experience and recommendation, it’s important that you simply assist your audiences understand exactly what kind of advice and experience you offer. As a leading brand consulting agency, we mix the principles of perception, id and innovation to assist shoppers in building brands. This entails establishing an innovation technique, figuring out opportunity areas, and growing new services, whereas enhancing model equity. Different varieties and shapes, makes use of of shade and graphic kinds are included in a design language. It contains methods for typography, pictures and illustration.

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hardiefgdg-blog · 5 years

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The exercise of inserting marketing messages onto transactional

statements has collected momentum inside the past year, driven by better and extra cost-powerful colour virtual printing and clients' desire or greater targeted direct advertising and marketing. Though the concept itself isn't new, the recent amassing of momentum has brought about a generic enterprise term to be coined - transpromo.

This article has been primarily based on studies performed via The Strategy Works with the United Kingdom's study masters in Data Analytics leading massive and mid-length business technique outsourcers (BPOs) plus two of the top UK banks, who've been early adopters of transpromo. Respondents document an increase in call for for transpromo over the last year, with a developing reputation of the marketing opportunity that it represents. A number feel that it offers higher returns on investment than unsolicited mail, made possible by stepped forward records- control solutions. Effectively it's far the generation 'tool kit' this is the enabler, comprising virtual shade printing, included IT and records integrity. Roger Christiansen, UK advertising supervisor of Infoprint, feels that response quotes are a critical driver: "The business vicinity lives or dies on whether or not you enhance response quotes."

A essential function is the enhanced attention span that transactional statements acquire from the customer. Research by way of Pitney Bowes within the USA has shown that transactional statements have an open price of 95 percent and a scan time of one to 3 minutes. GI Solutions reviews a similar picture within the UK. Bernard Gracey, VP of approach and business improvement at Pitney Bowes inside the USA is a international authority on transpromo: "It's almost permission-primarily based advertising and marketing due to the fact human beings are on top of things of the open moment, when they sit down down and evaluate the document. It's very valuable."

Gradually there was a developing recognition of the marketing possibility that transpromo represents, with its ability for a better go back on investment than unsolicited mail. "You can get a 15 percentage go back through sending out particular transactional promotions to the right humans, so obviously the go back on funding is enormous," reviews Pete Smith, production advertising manager at Xerox Premier Partners. Martyn Viquerat, account improvement director at direct mail issuer CDMS, sees it as an intelligent advertising device: "People are becoming more market savvy now and recognise that you may get more bang in your buck. There is extra knowledge of the value to be got out of sending the right product thru the proper channel to the proper patron, in place of general carpet bombing."

Environmental considerations - discounts in the extent of paper created through junk mail - are enormously less essential features, with respondents naming this factor as a secondary driver.

Educating the market: The deliver side of transpromo is very a great deal the call for driver. All BPO suppliers take on the mantle of promoting a better expertise of the capacity packages of the newly available software program and the need to offer help in merging customers' advertising and transactional databases. This requires liaison with some of the customer's departments, and the providers need to emerge as the catalyst that bolts together the relevant features within the customer's business. It is a quasi- consultancy function that calls for political in addition to business skills.

Jarrod Green, head of corporate income at MBA Group confirms this path to market: "We are very genuinely the ones riding it. It's something we're consulting with them on, to offer them the element this is lying beneath the skin." Elizabeth McMahon, advertising supervisor at DST International, also recognises the significance of communicating the message:

"We recognized there become an educational message we had to get out there approximately what became available and how you may use it." The total responsibility within the client will become blurred as the provider is then dealing with a number of departments.

Patience is needed as, to make the sale, the supplier may have to liaise with over six features within the business - IT, advertising and marketing, finance/billing, compliance, procurement and purchasing. There will also be different stakeholders worried, usually external providers to the consumer, which include outsourced IT, print management corporations and advertising agencies at the design aspect. This is confirmed by way of Andy Ruddle, income and advertising and marketing director at Real Digital: "Because of the nature of the communications we get involved with, we can with the aid of and massive be working with a greater numberof stakeholders. We grow to be dealing with the marketing enterprise as well as advertising, finance and IT departments."

Software consultancy: In truth some providers take the consultancy element in addition by using offering value-added analytics, correctly manipulating customer records. Through its Group 1 Software department Pitney Bowes is capable of fulfil such consumer requirements, following a sustained programme of acquisitions. Tony Edwards, trendy supervisor for Pitney Bowes' UK Document Solutions Centres, explains: "It become a clear, deliberate decision through Pitney Bowes to collect the first-class of breed in that space, in simple terms and sincerely because an included offering is a long way extra seamless and adds far more cost to an company shifting forward." Gurdev Singh, coping with director at Howitt, confirms the importance of information analytics: "It's the potential of our programmes and software program development and information analytics human beings that makes the difference. It's clearly being able to paintings with the purchaser first as a consultant."

Those that have no longer made acquisitions are seeking for strategic partnerships because it's far technically tough to deliver all the offerings required beneath one roof. Some suppliers have their own proprietary software program and others install commercially available software. Ninety-one percent of providers said that they may be presenting help to their customers in merging advertising and transactional databases, so selecting the right software is really a critical component of the mix.

There is a growing market realisation that transpromo is extra complicated than a print answer alone, integrating because it does printing, facts control, marketing and design. Mark Lee, business development manager at RR Donnelley Global Document Solutions: "The main way our print answer encourages use of transpromo is through announcing it's now not a print solution. We are a transport solution."

For a provider to hold credibility in this market it is very vital to have a totally included offer - a printing and software program answer - so that efficiently the providers are satisfying the same function an IT consultancy could in another part of the purchaser's business.

Cross selling: Because of the nature of transpromo it isn't regarded as a prospecting tool to acquire new customers, however as a manner of reinforcing present relationships main to cross-selling opportunities. "It is a much greater personal form of advertising and marketing," states Kevin Illingworth, director of K2 Group. "It's about addressing the actual desires of the purchaser - no longer simply personalisation, however individualisation."

That makes transpromo specifically appealing to banks and groups that run their personal credit score card schemes. In fact respondents document that 72 percent of the UK call for comes from just sectors - economic services and retail.

Both the banks interviewed for this article verify that transpromo has been around for some time, but it's far now assuming a greater priority in their businesses. The gain is seen as the cross-promoting possibility, the advanced go back on investment over junk mail, and the ability for enhancing consumer relationships. Terry Milward, head of record services at Lloyds TSB, summarises: "The blessings of transpromo for us are -fold. It is a low-cost manner of sending focused messages which can be in all likelihood to be more powerful than inserts, and even extra importantly it allows us to promote greater products with higher targeting." Both banks admit that it's far challenging to put in force, especially given the restrictions of legacy systems, but are attracted through improved report composition software.

Interestingly they both manipulate the operational factors in-house. Drive-time decay is another idea precise to the retail sector, where transpromo technology can calculate an individual's bodily distance from a store and are expecting their propensity to travel, in the context of precise product categories. In other words they will not be prepared to pressure 25 miles to shop for a kettle but might for a sofa. In this manner transpromo can leverage demographic knowledge to pressure consumers to outlets. Gracey is an exponent of this approach: "A crucial component in retail for making transpromo paintings is understanding and linking your merchandising approach to your customer base via distance and then knowing which provide makes feel to enter which statement."

Conclusion: Clearly providers have many capabilities they want to perform, first as advocates promoting the generation, then as consultants to put in force it internally with the client, after which as brokers to merge all of the functions collectively inside the client's business. It is simply a consultative sell over the medium to long time period, requiring a unique mixture of skills. It isn't right for all clients in all sectors, but it has the ability to enhance go back on funding and leverage statistics via building relationships and loyalty with clients - all in the context of the overall advertising and marketing mix. There is no doubt that the winners within the market might be those that could take the better ground with their customers and offer a complete solution. With the annual online advertising spend within the UK over three billion Sterlings, transpromo ought to show to be a saviour to mail and print operators alike through positioning mail as a highly targeted and personalised advertising tool.

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techcrunchappcom · 4 years

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New Post has been published on https://techcrunchapp.com/retail-technology-news-and-analysis-for-omnichannel-retailers-15/

Retail technology news and analysis for omnichannel retailers

RTIH: Tell us about OneDash

RP: OneDash provides interactive technology to help brands make an instant return on their content investments. By directly connecting the point of inspiration and transaction, the platform creates faster, easier, and more valuable shopping experiences from every perspective.

Consumers can immediately access what they want; going straight from initial product interest to browsing and buying, in just one click. For retailers, the ability to simply monetise media and increase interactivity drives better results.

As well as boosting engagement, cutting out extra steps such as re-directs to external sites helps to shorten journeys and reduce the risk of drop-offs. In the long-term, that means higher sales, greater brand loyalty, and a sharper edge over competitors.

RTIH: What was the inspiration behind setting the company up?

RP: Succeeding in the online retail environment isn’t easy. Not only do today’s consumers have an endless range of content to choose from, but the number of brands vying for their attention and spend is constantly multiplying.

Several years ago, I came up against these issues myself and this experience is what formed the foundation for OneDash. Keen to move on from the oil and gas sector, I sold my business and focused on fashion.

But after launching in Singapore, I realised how hard it can be to enter new markets. It became clear there was a wider need for efficient and affordable technology to help companies in the same position, which is exactly what I decided to build.

OneDash started life as an interactive solution for fashion brands – used to add shoppable ‘hotspots’ in fashion show content and live streams – but it has expanded rapidly.

The power of interactive video to enhance cut through and fuel action makes it a vital tool for any company, and our reach has grown to cover multiple industries. In the near future, our aim is to explore further opportunities, looking beyond video to make all forms of media more interactive and effective.

RTIH: What has been the industry reaction thus far?

RP: At the start of 2020, the increasing appeal and maturity of shoppable video had already taken us to the point of daily conversations with major media and direct-to-consumer clients. But with the global Covid-19 situation has come an exponential surge of interest in both the advantages it offers and our streamlined solution.

Businesses are recognising that providing real-time interaction and purchase options is vital to meet the rising consumer need for close brand connection and instant gratification. As a result, they are shifting from consultation to action at speed – with some large agencies accelerating discussions from weeks to days – and setting their sights on multi-faceted implementation.

For instance, recent months have seen a sizeable uptick in demand for interactive video that runs across both native channels and social media platforms such as Twitter and Facebook.

At an internal level, the influx of new and diverse enquiries has also helped improve our insight into business requirements across sectors; enabling us to better identify how OneDash’s tech can be reshaped to meet specific needs and deliver more value.

“Many bricks and mortar retailers are heading for deep attrition, especially those with big investments in physical restaurants and commercial property. To sustain their businesses, it will be more crucial than ever to support high street outlets with stronger online activity”

RTIH: What has been your biggest challenge/setback?

RP: Recent trends have worked in favour of interactive video, but we are still a new company that is working to revolutionise shoppable media and that is our greatest ongoing challenge. While appreciation of the need for change is growing, there is still some way to go before we reach mass global adoption and establish a new standard for sophisticated video advertising.

This mix of positive and negative also applies to many other obstacles. Because our work is about enriching digital content, we have been affected by the pandemic-driven disruption to media budgets and planning; with declining content production causing a knock-on effect.

Yet the ability to monetise pre-existing video has also meant companies struggling can use OneDash to bolster ROI across social, programmatic, and native environments.

Personally, I have also had the challenge of an unplanned stay in London. Just when lockdown came into force, I happened to be stopping over after unveiling OneDash tech at DX3 in Canada, meaning the changeover turned into four months away from my family and home.

This time in the UK, however, had beneficial outcomes; allowing me to dial up local sales activity and focus more energy on building client relationships.

RTIH: What are the biggest challenges facing the online retail sector right now?

RP: Many bricks and mortar retailers are heading for deep attrition, especially those with big investments in physical restaurants and commercial property. To sustain their businesses, it will be more crucial than ever to support high street outlets with stronger online activity.

Of course, this brings difficulties of its own. Key among the problems with the digital segment is that consumers tend to be loyal to convenience first, in addition to what they already know.

This means that simply dialling up their online presence isn’t enough; retailers must master the basics of seamless online service – from financial fulfilment to last mile delivery – and rapidly give shoppers what they want.

There are varied tactics retailers can deploy to deliver the smooth and speedy shopping experience consumers expect, but one of the most impactful is going interactive. By adding clickable elements to videos and leveraging advanced direct in-cart integration they can satisfy consumer needs and present them with relevant products, before their competitors do.

RTIH: What’s the best questions about your company or the market asked of you recently by a) an investor and b) a customer?

RP: A San Francisco-based investor recently asked us: “what are the potential artificial intelligence (AI) applications for AB testing and content recommendations before a creative is released?”

This query wasn’t just important because it had a critical bearing on their willingness to invest; it also opened up new avenues for OneDash. The idea of using AI to give a content creator simulated feedback on a creative before serving it aligns perfectly with our emphasis on innovation and cost saving. What’s more, we also have the data collection and behavioural analytics necessary to make it happen.

Improving data evaluation is a rising priority for customers too. One question from a client about how to find the optimal channel for video ads has also led to developments in our analytical capabilities.

Where we had previously enabled clients to track creative performance across channels, introducing unique tags has made it possible to collate and compare data in a more granular way.

For instance, clients can now use smart algorithms to assess data in real-time and determine how their ‘master’ ad should be adapted for different channels and markets, such as cutting it to 30 seconds for display or 15 seconds for social.

RTIH: What can we expect to see from OneDash over the next 12 months?

RP: In short, branching. We’ve made considerable headway with driving the transition to truly interactive video, now OneDash is ready for the next phase of shoppable progress.

The release of our branching module will allow companies to tell an array of amazing stories via any distribution channel. With segmented video they can enable individuals to pick their preferred narrative, giving them greater control over how they interact with content and an even more tailored experience.

The added bonus being that it has the capacity to increase personalisation while keeping spend at a minimum; instead of building numerous creatives, brand marketers can showcase their entire product range in a single video and let the viewer decide which ones they would like to discover more about.

Alongside several other projects for improving multi-team collaboration and centralised creative management, this branching solution is set to make for an exciting 2021; for our clients and OneDash.

#analysis #omnichannel #retail #retailers #technology #Technology

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riichardwilson · 4 years

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The Pandemic Economy Has Made Ecommerce More Indispensable Than Ever

August 11, 2020 8 min read

Opinions expressed by Entrepreneur contributors are their own.

If a journey of a thousand miles begins with a single step, then large orders can propel your business a hundred steps forward.

All businesses will eventually have a digital footprint. For now, 40 percent of small firms don’t have a website, and 38 percent don’t use social media, according to a 2019 survey by Visual Objects, a portfolio website. That won’t fly in a struggling economy, therefore entrepreneurs must maximize sales, traffic and referrals.

Ignoring ecommerce or social media makes survival that much harder. In April, the U.S. savings rate shot up to 33 percent, the highest level since the 1960s. But as Americans hoard cash and curb spending, startups must vie for less cash being spent. Consumer spending accounts for 70 percent of the U.S. economy.

The failure rate for small businesses is notoriously high, but it gets a bit easier when a solopreneur gets customers from ecommerce, Google, Amazon, Facebook, Instagram and other online channels, in addition to brick-and-mortar. Digital platforms diversify revenue streams and de-risk a startup, and they can increase enterprise value if a company or investor buys the venture down the road.

Here are tips for establishing an online business presence.

Related: Winning The ECommerce Battle In The Post COVID-19 Era

Search your business

A digital footprint enables you to build a fanbase that likes and shares content, as well as promote your brand to loved ones. Google your brand as if you’re a customer seeking a local good or service. What search results appear? Try multiple and hyperlocal keywords. For instance, you can type, “Miami-Dade County vegan pizza” or, “South San Francisco dog walkers.” Investigate your niche on YouTube and other large platforms to see the results.

Right from the start, think about how your business fits those search results. You want to be using the same keywords that will drive customers to your business as well. However, also think about how your business differs. To keep customers returning, offer something a little extra. Perhaps your dog-walking business also offers pup sleepovers if necessary, complimentary back massage for pooches included.

Finally, think of your website as a virtual store. This means that your website is a salesperson, and as such, it should be easy to communicate with, offer all the necessary information and not confuse or misguide. If your site id user-friendly, both search engines and your visitors will love it.

Even if you have not registered your business on Yelp or other digital platforms, chances are you will find some traces of it online. Perhaps that will be a lone posting on some of the review sites, an entry on Google Maps or a mention of your pizza parlor in a travel blogger’s post. This is your chance to capitalize on any positive feedback, or to mitigate the negative.

In the past few months, Domain.ME has seen a significant increase in the number of registered domain names and, ultimately, new websites, across the internet, noting that ecommerce websites are up by more than 85 percent.

Standardize across channels

Ask these questions: How are nearby competitors positioning themselves? Are they advertising on Google, Facebook or Instagram? Are they selling on Amazon? What keywords are they targeting? And are they paying for testimonials on YouTube?

As you publish information on Facebook, YouTube, Twitter and other channels, you’ll need to standardize content everywhere. It’s what marketers call “omnichannel optimization,” where a user’s journey is seamless across each platform.

You want to make sure that your username, logo, short bio and a website link are the same on all channels, as this will make your brand more recognizable. Think about it — after scrolling for a while, you stop paying close attention to that small profile photo and username, but you still know who shared that awesome post just by its overall tone and feel.

This also means posting photos, phone numbers, sending email newsletters, landing pages, operating hours, sales funnels, customer service, maps and directions and other helpful information in a way that makes a consumer relate to your brand.

“If you’re extremely good at a niche, that can potentially bring huge opportunities as you scale,” says Jaiden Vu, founder of Black Peached, a Canada-based sales consultancy that takes businesses online. “If you bake the best vegan pizza in Miami, a multinational company may offer a licensing deal, or offer to buy the proprietary recipe or even acquire the startup. That won’t happen overnight, but don’t underestimate the power of reach if you’ve built a truly special product or service.”

Showcase your best-selling items

What’s your claim to fame? What’s your best talent? And what do you sell that customers love most? A digital presence removes borders and geographic barriers, and therefore it’s key to place your best foot forward. Solopreneurs can leverage a regional or global logistics network to sell almost anywhere. Thus, it becomes crucial to bring awareness to items that faraway prospects will love.

The critical success factors for online ventures are having an outstanding product, memorable brand and fan engagement. Even if a startup only caters to hyperlocal patrons, word of mouth can spread like wildfire and create demand from other parts of a city or state. Even national and international customers can order online (if you set up a web-checkout process) and send unexpected sales your way. It only takes one or two large clients to exponentially scale a startup into a medium-sized enterprise.

A great way to channel word of mouth is to share the reviews on the website, but also those from your social media pages. People trust people. Don’t hesitate to show you customers using and loving your products.

These days, ecommerce must be integrated with social media. Younger shoppers are social addicts. For example, 90 percent of millennials use social compared to 48 percent for baby boomers. Once a startup appeals to followers, it can get a ton of free, crowd-sourced marketing agency, because fans will rave about you through photo captions, discussion boards, forums, interviews, tweets, blogs and news articles. Users love to snap photos of food, destinations, exotic merchandise and clothing. Take advantage.

Data-informed content is king

Getting the distribution channels just right for that perfect omnichannel presence comes first. From there, you need to have compelling content to share. Your customers want to feel safe when they scroll through the content living on your Instagram, for example.

It’s important that small businesses create content that removes confusion so customers can stay up to date with COVID-19 regulations and guidelines. When establishing an online presence for the first time, it’s more effective to use social proof to demonstrate a strong commitment to customer and community safety.

Keep it manageable

In the early stages, entrepreneurs are known to work six or seven days a week since there’s much operational and logistical demand and so few waking hours. Much of online presence revolves around marketing agency, so don’t let it get out of hand, as you must continue to manage other aspects of the business and satisfy customers by procuring exceptional goods.

Many owners hire a social media manager to delegate routine tasks such as writing blogs, posting pics and replying to comments. However, an email list is a gold mine for reaching prospects and customers who have already shown interest in your products and services, and it brings recurring revenue from continuous appeal. An ecommerce manager should also ensure that the website loads fast, and that customers can pay easily and leave contact info for promotions and deals.

Another important factor that can be a deal maker or a deal breaker are delivery options. Make sure you have several delivery options and that the terms and pricing are transparent, including what happens if a product gets damaged on the way or if the customer wants to make returns. Knowing you have already taken care of this can help build trust.

Related: 10 Dos and Don’ts for Entrepreneurs to Make Their Ecommerce Business Lucrative

Business owners are facing challenges because of the lockdown and historic economic downturn. However, the pandemic offers an opportunity to discover new channels for selling products, and to explore creative ways of reaching audiences. If you’ve got awesome goods, you’ll get buyers.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/the-pandemic-economy-has-made-ecommerce-more-indispensable-than-ever/ source https://scpie.tumblr.com/post/626227045432705024

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scpie · 4 years

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The Pandemic Economy Has Made Ecommerce More Indispensable Than Ever

August 11, 2020 8 min read

Opinions expressed by Entrepreneur contributors are their own.

If a journey of a thousand miles begins with a single step, then large orders can propel your business a hundred steps forward.

Here are tips for establishing an online business presence.

Related: Winning The ECommerce Battle In The Post COVID-19 Era

Search your business

Standardize across channels

Showcase your best-selling items

Data-informed content is king

Keep it manageable

Related: 10 Dos and Don’ts for Entrepreneurs to Make Their Ecommerce Business Lucrative

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/the-pandemic-economy-has-made-ecommerce-more-indispensable-than-ever/

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scottsmithuk · 5 years

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Points To Remember While Selecting a Lead Generation Agency

What is Lead Generation?

A B2B Lead Generation Agency focuses on B2B for enterprises and growing companies. They work with B2B enterprises wishing to scale their marketing efforts. They focus on sales qualified lead generation and prospect to lead conversion rates.

Why does an organization need a Lead Generation agency?

What sets lead generation companies apart is how they gather and update leads, combined with the kinds of access you can get to that data. Most of the lead generation companies are filled with the experts who specialize in the related subject matter. They work with your internal marketing team and increase the lead flow.

How to choose an agency?

There are top 5 points to be considered while selecting a lead generation agency –

The delivery of results and quality of lead sources

Technology use or ways follow to reach out the target clients.

Communication

Pricing packages and contract terms and conditions

Refund policy if the company fails to deliver the desirable results.

Before choosing a lead generation company, you should also do some research and interview a few different lead generation companies to see which one is the best fit for your needs. This includes understanding your company’s culture, your target market and your overall sales style. Every lead generation company needs to serve as a seamless extension of your organization — with all the professionalism, competence and customer service savvy that you would expect from your own in-house sales force.

There are two main types of lead generation companies –

Major account lead generation companies

Small sale lead generation companies

Major account lead generation companies target clients who sell “complex” B2B products or services. The target audiences used to generate business leads include upper management, VPs, and C-level contacts — the high-level “decision makers” in an organization. The sales cycle on these business leads are typically long and require multiple sales calls over several weeks and months. The style of selling is professional, “solution-oriented”, and usually focused on return on investment (ROI) and the potential value to the customer’s business. This target market purchases higher-priced items than the accounts served by the “small sale” lead generation companies, and the value of these major account B2B sales leads is significant. Small sale lead generation companies target smaller purchases. The target audience is still B2B but your sales cycle is much shorter. In fact, since the dollar figure is lower there could be little or no sales cycle at all because this type of commodity purchase requires an easier “yes” or “no” style of decision-making. Often your level of contact can make the buying decision because your product or service is not impacting multiple departments.

There are a number of techniques which can be applied to Sales Lead Generation by a company’s Marketing team;

Networking with sales consultants from a competitors company may not seem like a very wise idea but, if you can form a relationship with them, share leads and information concerning your target customers, it is possible to complement each other’s services and, hopefully, generate sales for both parties.

Cold calling is a rather unpopular technique but can work well if applied properly and with perseverance.

Content syndication: the lead gen company emails industry and interest-specific informative content to known contacts. Interactions with that content show potential interest, and companies can follow up with further content or sales calls.

Holding a seminar will need investment in room-hire, refreshments, rental of audio-visual equipment and promotional materials, but can generate excellent sales leads. The audience will be attending will be specifically looking for solutions to their business problems which, hopefully you can solve for them.

Trade Shows are really best left for a business with a large marketing budget whose prime objective is getting their name in the public sector. Attendees will generally consist of those who “recommend and influence” rather than the true decision-makers in an organization.Mail Shots and Advertisements can be successful if they are properly targeted and designed well. It is very easy to deplete a marketing budget through badly researched advert placements, or ineffective promotional material, so beware.

Advertising via the Internet can offer some advantages for small, independent businesses that need to find the most effective way of reaching a large, target audience. The advert needs to be well designed, and feature keywords which the prospective customer will be looking for via on the search engines, providing the appropriate link to the information.

We have started our own e-mail newsletters, targeting potential customers through sign-up generated from promotional events, seminars and trade shows. By sending a monthly communication with the latest industry news, product information or business tips, they can keep their profile high in the client’s consciousness.

Are there companies to do this for you?

For a business that who doesn’t have the time or the staff to apply these Sales Lead Generation techniques for themselves, we have our services to offer and experts who can do it for you. Each of our customers is assigned a dedicated marketing team who will work for that business with a passion to succeed in the acquisition and retention of new business, delivering the potential for growth from sales generation.

Original Source: https://medium.com/@atit.thepast/points-to-remember-while-selecting-a-lead-generation-agency-e6bfe71d4ab2

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wsiestrategies10 · 4 years

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How to Optimize Your Digital Presence During COVID-19

Adapt Your SEO Approach and Content Marketing Strategy

Consumer trust in governments and large brands has been on the decline for some time now, not just after the outbreak of the coronavirus pandemic. A recent report by McKinsey & Company shows how COVID-19 is and will continue to affect consumer behavior, stating that, “Consumers across countries will remain hesitant to return to international travel, large public gatherings, and trips to the mall once the effects of COVID-19 decrease. Across most countries, consumers say they will increase online shopping. Overall, consumers intend to continue some of the digital and low-touch activities they have adopted during the pandemic.”

With continuing lockdown and physical distancing measures in place, most people are more likely to trust the recommendations of friends and family, while also feeling more inclined to support local businesses. Whether you are a local, national, or international business, you need to re-establish customer trust through a strong, credible, and customer-centric brand presence.

While digital marketing and its cornerstones of SEO and content marketing are still your best chance, your approach and your messaging may need to change suitably in the current scenario.To do this, it’s important to recognize that a contact-free economy is here to stay.

During and post COVID-19, we will continue to see an increase in online inquiries and purchases for both goods and services.

Consumers are adapting quickly to the new normal and in some cases, prefer the shift.

Consumers still expect their needs to be met by their favourite businesses and brands.

Never has digital marketing become more necessary or relevant to consumers. Customers are increasingly shifting their buying activity towards online options, and brands need to be present if they expect to survive. Is your digital presence optimized for profitability and growth in this next normal?

As businesses work to remain top of mind with their customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing could be one of the most important steps you take. If you are a brick and mortar business, you may be slowly re-opening amid strong physical distancing restrictions that limit your ability to generate higher sales volumes. How long can you keep the lights on if revenues don’t bounce back?

Why Should Your Brand Care About SEO During and After COVID-19?

If your business has survived on traditional marketing in the pre-COVID-19 era, that’s miraculous. No kidding, but it’s time to make a change! So, for those of you who are not familiar, we’ll take a moment to explain…

What is SEO?

Search engine optimization (SEO) is the process of optimizing your online content (i.e.: web pages, videos, blogs) so that a search engine (Google or Bing) wants to show your webpages at the top of the SERP(search engine results page) for searches of a certain keyword or key phrase.

So, why is SEO critical for your business right now?

Here’s some food for thought:

According to Google Trends, the search term “SEO” and related SEO search terms have seen a spike in recent weeks.

People are searching online more than they ever have before.

SEO-focused content is the most cost-effective and direct path to maintaining your business during economic downtimes.

Foreseeing the Future of Search Now & Post COVID-19

Here are the most significant trends we notice:

Ecommerce sites selling essentials are up in traffic.

Health & Wellness sites are exploding.

Travel websites are all over the place.

Publisher websites are in high demand.

Restaurants and retail are having to pivot.

Volatility is present in almost all websites.

Traditional business leads are slowing down.

What Can Smart Business Owners Do Now?

Monitor consumer patterns and behaviors: It’s crucial to monitor customer conversations to have a clear understanding of how their habits are evolving, how their interactions with your brand are shifting, and where your brand can meet their changing needs. Looking at your analytics data is so important right now. Use the data to make smart decisions. Also look at your competitor. Follow them. Now might be a good time to invest in a competitive business analysis to see how your competition is pivoting and selling.Ask questions! Use social surveys, email marketing surveys etc.… and get the information you need. Your local WSI consultant in the Ottawa area can help you craft a plan.

Strive for expertise, authoritativeness, and trust (E.A.T): Google doesn’t want to serve up links to pages that share uneducated advice, opinions, or potentially fraudulent information or websites. To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness — which is exactly what E-A-T stands for!

Show Expertise: This begins with keyword research and understanding the searchers’ intent behind the keywords you discover. Don’t forget your brands. Brands that are searched for by name often own top positions for keywords. Find out what questions your customers are asking that are relevant to their needs now and craft content that answers those questions.

Show Authority: Still a fundamental, backlinks from High Authority sites shows Google you’re producing original and compelling content.

Show Trust: Positive reviews, site security (SSL Certificate), website is associated with a location, privacy andcookie policies, CMS updates, are just a few examples of trust building elements in your digital presence.

Proactively manage your web presence: A strong search engine optimization (SEO) strategy can help you direct more high-quality traffic to your website, but to do so, you need to manage and control the narrative on your channels.

Ownedmedia are channels you created and/or control. This could be your website, company blog, YouTube channel or even your Facebook and other social media pages.

Earnedmedia is when customers, the press, and the public share your content, speak about your brand via word of mouth, and otherwise discuss your brand. In other words, the mentions are “earned,” meaning they are voluntarily given by others. Albeit hard to control, it’s your responsibility to try and shape this perception to be strong and positive.

Paidmedia is when you pay to leverage a third-party channel, such as sponsorships and advertising on third-party sites.

Audit your upcoming content campaigns: It’s okay to take a second look. In fact, you must!

If you or your marketing agency had designed and built out campaigns at the start of the year for every quarter, it’s important to re-evaluate.

Buying patterns and trends have changed. Digital marketing needs a new approach with tools, technologies and tactics that are relevant and effective in this new normal. Talk to us at WSI eStrategies—we have a pulse on what works and what doesn’t.

Take stock of the keywords you are currently targeting: Your products, your service, and the way you deliver them might have changed. Possibly, so have the search terms being used by your customers.Smart business owners and marketers are foreseeing what terms, questions and platforms are trending. Remember, many of these search terms may not exist yet in Google’s database. You need to be proactive and ensure your content is ready and optimized to take advantage of this new search traffic when it takes off.

Ensure your mobile presence is exceptional: Consumers today demand a seamless and fast mobile experience. To thrive online, everything you do should be done for mobile-first.

Focus on the user experience of your customers: When we talk user experience, we often talk about site navigation, clear calls to action, accessible forms, and anything that can help improve conversion. Although these factors are all still applicable today, we need to consider our current state and provide a different user experience that is reflective of the care, concern, understanding and empathy your organization is showing towards your customers during these difficult times. For example, your branded, gated content that previously may have required sign-ups, subscriptions, and memberships, can now be made available to all users. You stand a better chance at converting new customers than of losing existing ones!

Narrow your focus. Think about what you have that your customers need right now and speak directly to those needs front and centre on your website.

Don’t squeeze!Move from hard selling to soft selling. Focus less on the product or service you’re offering, and more on what it can do for your customer.

Make customer service easily accessible. Phone numbers email addresses, hours, instructions for pick up or delivery should be quickly discoverable.

Give assurances: Show that you can deliver, even if it’s slower than usual. Stand behind the products/services you’re offering and let customers know you’re following your country’s public health guidelines.

Want to discuss your optimization strategy and find out which short-term and long-term SEO tactics you should be using? Rely on the experts at WSI eStrategies in Ottawa. Book a discovery meetingand learn how we can help optimize your digital presence during COVID-19, and beyond.

Original Source: https://wsiestrategies.com/blog/how-to-optimize-your-digital-presence-during-covid-19/

#digital marketing companies ottawa #digital advertising ottawa

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decaffeinatedchopshopbarbarian · 4 years

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Digital Signage Hand Sanitizer and Temperature Measurement Kiosk

Advertising is a form of paid communication used to convince or influence the recipient of the infor-mation (viewers, listeners, readers) to change the perception or actions of the audience. The advertising industry is on a fast-paced development, having only appeared in the past 10 years, but the type of ad-vertising through screens shows the rapid development and spreading extremely positive effects.

Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digi-tal signage. These advertisements are generally installed at airports, railway stations, bus shelters, medi-cal waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the grow-ing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video con-tent for targeting specific demographics. This has led to the expansion of digital and internet-based ad-vertising platforms across the globe. As a result, these ads are increasingly being adopted by manufactur-ers to promote their products in the market.

While online advertising has just emerged in 2014, it is clear that the rate of decline when the number of users using the ad blocking feature is increasing, the ads on the screen are absolutely not causing any ob-jection or trouble. According to the DPAA (Digital Placed Advertising Association), in 2019, up to 62% of the OOH advertising uses digital signage. According Global Digital OOH Market Report 2019, the global digital OOH market is expected to grow at 11% during 2019-2024.

Additionally, the cost of digital advertisements has also declined over the past few years. In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intel-ligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the devel-opment of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors.

The Advantages of Digital Signage comparing with Traditional:

Cost effective, dynamic and flexible: Digital Signage is all about digital displays, which means, multiple ads can be rotated within the physical confines of a single space or banner. This not only optimizes reve-nue for the owner of the media unit, but also helps marketers save on expensive print costs and share media costs with multiple advertisers. Perhaps more importantly though, the ability to change creatives dynamically based on everything from outdoor weather conditions to flight arrivals is a huge advantage that Digital Signage brings. This offers a whole new level of flexibility to advertisers when it comes to dy-namic creative display and personalization. Because real-time-bidding for Digital Signage media happens programmatically, media buying can be centralized even for media units spread far and wide geograph-ically, adding to the cost and operational efficiencies of Digital Signagre. Last but not the least, the fact that a single media unit is seen by multiple audiences at the same time leads to what is called as the ‘impressions multiplier’ effect. Increases brand recall: 80% of people who view an Digital Signage remember the message, so it’s an effective format if you’re looking for them to stay with you.

It’s new and daring: Digital signage is a spectacular format that is still perceived as something new, even though it has been used for years. That’s why it’s a fantastic tool for brands looking to stand out from the competition by being cutting edge, being up to date and being daring.

Take advantage of synergies at the point of sale: As marketers well know, not all purchasing decisions are rational and many of them are made at the last minute. That’s why influencing the consumer at the point of sale can be key to getting them to choose your brand. Thanks to dynamic digital advertising at the point of sale, we can reach consumers right at the critical moment of the decision.

Get consumer’s attention: Compared to conventional outdoor advertising, digital signage has the ability to surprise the user and capture their attention. So much so, that people spend up to 60% more time looking at a digital display than a conventional ad.

Improves the user experience at the point of sale: What better way to liven up a line than by interact-ing with interactive content? Digital signage can create unique experiences and make the user associate positive memories with branding. It’s interactive: One of the key advantages of digital versus conventional signage is that it allows the user to establish a dialogue with it. This not only increases engagement and recall, but can give us valuable information about how users relate to the brand.

Leveraging true rich media: digitization of displays has resulted in more engaging video ad format- that tells a better story than just image banners, as is the case with traditional outdoor media placements. It is well-known that video ads greatly outperform static / print image ads, especially when it comes to grab-bing attention of passing crowd. Afterall, unlike online inbound marketing, where a consumer already has an intent to purchase and they discover you as a result, in outdoor media, the main gameplay is the bet that while consumers may not be actively looking for the product / service, they will pay attention if the ad is engaging and interesting enough. This lends itself well to the powerful combination of locational advertising and impulse purchasing behavior.

The contents can be modified in real-time and adapted to different audiences and situations: Tradi-tional outdoor advertising does not leave much room for modifications, as X spaces are usually contracted for a certain time and the message cannot be changed. On the other hand, with digital signage, the ad-vertiser has the power to modify the contents in real time. For example, you can display screens with constantly updated information, or content that changes depending on the time of day. And of course, this option allows you to react quickly and adapt your message to optimize the contents based on the results. Being connected to the internet – these kiosks provide live ad impressions data to their demand-side platform’s dashboard for marketers to monitor in real-time.

Better Return on Investment: The complete elimination of ad printing requirements, low labour cost, coupled with stronger metrics and data on ad performance and associated dashboards – marketers free up resources, while having the right information to optimize their advertising plans and deliver ever more seamless brand experiences and interactions, both online and offline. This in turn leads to significantly higher return-on-investment (ROI) margins on overall advertising budget, more so in outdoor ad budget.

The Covid-19 is affecting to most of the countries, health and personal hygiene in public places is very necessary. For example, you want to wash your hands or testing body temperature in the most conven-ient way in public places at airports, railway stations, bus shelters, health lounges, shopping malls, retail stores, cinemas… This series of Hand Sanitizer and Body Temperature Testing kiosks are the perfect solu-tion for high-traffic public locations such as medical clinics, malls, commercial buildings, insurance com-panies, and retail settings. This series of Hand Sanitizer and Body Temperature Testing kiosks are the per-fect solution for high-traffic public locations such as medical clinics, malls, commercial buildings, insur-ance companies, and retail settings. From killing bacteria, body temperature measurement to being able to reach your audience with targeted messages better, the digital hand sanitizer kiosks offer organiza-tions an all-in-one solution for getting their messages seen.

What do you need to create a product that meets all the criteria to bring that advantage?

Display manufacturers

Consumer electronics and display companies

Raw material and manufacturing equipment suppliers

Semiconductor component vendors

Content developers

Advertising agencies

Original Equipment Manufacturers (OEMs) (end-user application or electronic product Manufac-turers)

ODM and OEM technology solution providers

Distributors and retailers

Research and consulting organization

Technology Standards Organizations, forums, alliances, and associations

Solution to personal hygiene in public places during the epidemic of COVID-19

No, all you need is Solution from Chestnuter

After years, Chestnuter’s team has extensive experience across the procurement industry specifically in the sourcing and design of digital signage. Floor Standing/Wall Mount Digital Signage Advertising Play-ers with Automatic Hand Sanitizer and Body Temperature Measurement is one of our most outstand-ing products.

With beautiful design and high premium materials such as metal and glass, our product looked impressive and gained attention even before showing content on the screen. Modularization design help for saves space, it can be placed on the floor or mounted on the wall with just a few minutes. Widescreen with touch control (optional), easy to clean with high premium protective glass.

Welcome to the world of Online content, our product integrated Android OS and content management system (CMS) to help set up advertising content displayed instantly and flexibly, that support update, dis-play contents remotely from anywhere in the world. Flexible data connection with Wi-Fi and 4G mobile network, that make updating and changing advertising strategies very easy.

Signage Display with Hand Sanitizer Dispenser come equipped with an internal auto-dispenser that dis-penses gel, foam or liquid sanitizer, and feature a sturdy metal enclosing that is designed to withstand public settings. Suitable for use in public places such as airport, hospital, school, shopping mall and other public area. Built-in the automatic dispenser can dispense the hand sanitizer or liquid hand soap without touch to avoid any cross-infection.

Signage Display with Body Temperature Measurement, when the passenger conducts hand recognition, the human body surface temperature can be measured by thermal imaging. The whole body recognition measurement process is non-contact experience, and is accurate, reliable, efficient and perception-free. If the temperature of the detected person exceeds a certain threshold, the signal light of the terminal will send out an abnormal warning and carry out a voice warning.

Chestnuter 21.5 inch LCD Floor Standing/Wall Mount Digital Signage Advertising Players with Auto-matic Hand Sanitizer and Body Temperature Measurement enable a wide variety of applications for countless businesses and industries. They can be installed in practically any location or public venue, such as restaurants, retail, museums, healthcare facilities, hotels, schools, universities and corporate campuses.

In retail, shopping mall, digital signage can give retailers’ business an edge over the competition – and that makes a big difference to their bottom line.

In restaurant, digital display can create mouth-watering visual effect, heighten order accuracy and de-crease wait times. In corporation, digital signage ensures corporation will get all eyes and ears on its communications, so corporation can ensure that all staff meet company goals.

In Hospital, It allows hospitilities to inform guests about your facilities and other related matters; adver-tise their deals and discounted packages.

https://chestnuter.com/wp-content/uploads/2020/06/884377294893335870.mp4

Main Advantage:

Outer shell is made by high-class metal material, black or silver color etc, back-fixing mode with nice appearance. Outer shell color can be customized.

With a protection layer of ultrathin, high light, perfectly clear tempered glass on the surface of the LED screen to protect the screen being damaged.

Choosing Samsung, LG, AU, etc. LCD panels. A Class 335 standard, full new and factory original packing screen.

Support software updating, new function can be customized according to customer’s needs. Sup-ports WiFi and 3/4G connection to remote control.

Signage Display with Hand Sanitizer Dispenser come equipped with an internal auto-dispenser.

Temperature detection: using infrared thermal imaging technology

High temperature alert: when the temperature is over 37.3, the equipment automatically alarms

Compare with similar products:

Function Items Chestnuter Technology Other Typical Product Height Adjustment/Wall Mount Supported yes yes Lack of Hand Sanitizer Satus Detection yes yes Body Temperature Testing yes no Spray,Soap/Gel,Foam Supported yes only 1 CMS Software Provide yes No/only memory-card support Advertising CMS yes no Bightness 300nit-1000nit/High contrast 300nit-700nit Body Temperature Testing yes no Multi-Language Body Temperature Display on Screen yes no Multi-Language Body Temperature Voice Speech yes no Screen Promption of Hand Sanitizer Is Running Out yes no CMS, Body Temerature Testing& Hand Sanitizer All in One yes no Indicatior Light yes unknown Automatic dispenser for washing hands yes unknown

Flexible movement Display, increasing the number of potential customers: The actual survey showed that up to 96% of the respondents confirmed that they were attracted to advertising content with flexi-ble moving elements than traditional Digital. With high quality Display, our product can display the imag-es with true colors, super sharp, vivid videos always attract people, which helps the image of lobby prod-ucts and brands of businesses to be known, increasing the number of potential customers.

Easily adjust content, manage information through the network: With Multi-connection solution, our product support update contents remotely from one location to other locations with extended features. All setting and contents upgrade can be done by any internet-connected PC from anywhere in the world.

High durable, Power saving, environmentally friendly : build-in with high premium materials such as metal and glass, feature a sturdy metal enclosing that is designed to withstand public settings.

Easily choose and change the installation location: Modern and minimalist design help for saves space, it can be placed on the floor or mounted on the wall, easy to move from location to other locations.

Low cost – High efficiency: With Multi-Interactive solution, our products can display ads of many brands, products and services, helping to save advertising costs and reduce marketing expenses. Your ads will be displayed extremely effectively, causing instant effects and contributing a great part in positioning and branding for business.

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williamroy1 · 4 years

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Nine tendencies for 2020 that qsr manufacturers can’t ignore

Expectancies for service and revel in have by no means been higher. Irrespective of enterprise, consumers expect near perfection with each interaction, whether or not it’s a one-click pizza order Digital Marketing Companies in Miami or the capability to build a dream vehicle on line. A july 2018 have a look at by using research consulting firm brp revealed that much less than half of restaurants meet purchaser expectations for such things as smooth ordering, interactive equipment and era, and delivery. If restaurant manufacturers need to survive, they should do higher — by means of ultimate the space among what they deliver and what their clients count on. Because diners have greater picks than ever earlier than, brief-service restaurants (qsr) have never had so much opposition for table percentage. To stay relevant, qsrs have to face an ever-changing panorama with a ferocious quick-time period pressure and a dedicated long-time period plan that makes a speciality of assembly customer expectations in a generation-wealthy global. Right here are 9 tendencies qsrs ought to have to recall to win over customers in 2019. Fashion no. 1: cognizance on generation

as an increasing number of humans spend hours an afternoon online, era is turning into a ought to-have for casual and qsr eating places.

“to live applicable, those manufacturers have to enable conversational trade systems inclusive of amazon echo, google home, chatbots, or apple home pods,” says sukumar muthya, svp of advertising generation at ansira. “they no longer best make it easy and fun for customers to order on line, but they also create emblem loyalty that will increase engagement.”

some restaurants have applied returned-of-residence technology to streamline mundane activity obligations, releasing up employees to attention on enhancing the consumer enjoy. As an instance, dickey’s fish fry pit leverages an enterprise voice platform to provide personnel with fingers-loose get admission to to actual-time information via voice commands. They can check at the reputation of orders, staffing schedules, and more. At domino’s, managers use a voice-managed app to streamline stock obligations, which results in massive time savings. Different technologies, such as robots and synthetic intelligence (ai), can also assist brands stand out in the market. Muthya recommends that qsr brands use latest generation platforms that can be applied at lightning velocity the usage of cloud infrastructure.

“this can create omnichannel reports even as amassing consumer information speedy and without difficulty,” he says. Fashion no. 2: smooth ordering and bills

within the brp examine, seventy one% of clients said ease of ordering and fee turned into essential, yet handiest about 45% of eating places deliver on this expectation. Qsr restaurants ought to simplify their ordering and charge processes with technologies like ordering kiosks (important to 27% of clients surveyed) or cell order-beforehand functionality (essential to 34% of customers). Starbucks has set the gold wellknown. The emblem empowers clients to order and pay for his or her preferred liquids on their mobile app, walk up to the counter, and take hold of their objects — without ever ready in line. Truthful or not, customers expect that same degree of convenience and ease with other qsr manufacturers. Many manufacturers leverage proprietary cellular apps to offer mobile pay. Some additionally praise clients with coupons or discounts after they down load and use the app. Fashion no. 3: speedy, fresh, and authentic

local and farm-to-desk foods have grown in reputation, and consumers want authenticity. As an example, in the pizza space, 49% of consumers say they need actual offerings, even as forty four% say they pick out restaurants that use first-rate or fresh toppings and elements. Actual meals used to command a top class price, but now they're anticipated. As a end result, customers are now not inclined to pay more to get what they see as a popular requirement. Qsr manufacturers must evolve their menus to reflect sparkling, authentic meals without compromising charge or velocity of transport. Trend no. 4: food shipping

online grocery ordering, in-keep pickup, and delivery have grow to be the norm. Time-strapped clients recognize the ease and comfort of having their groceries to be had with minimal attempt on their component. Restaurants are also tapping into the want for comfort and immediacy by means of handing over organized meals on call for. To seize table share, all restaurant manufacturers have to observe the path of agencies like international pizza chief domino’s that supply exact meals quickly — with out compromising first-rate, freshness, or authenticity. The food delivery enterprise exploded in 2015 and 2016, but during the last two years, the industry’s growth has slowed, signaling full-size adoption. Due to the fact so many manufacturers supply, now the competitive differentiation is the real enjoy. Is the food delivered on time? Is it sparkling or hot? Does it present nicely as soon as the container is opened? As human beings search on-line for “food delivery by using me,” qsr manufacturers must be in the game so that it will compete. Subway, kfc, jack in the container, panera bread, chipotle, taco bell, and seven-11 are a number of the manufacturers competing with giants like domino’s for lunch, dinner, or overdue-night snack deliveries. Fashion no. Five: meals delivery partnerships

nearly each kind of restaurant provides food on call for via a issuer like grubhub, uber eats, or doordash. Eating places also are partnering with grocery companies to integrate apps and point-of-sale (pos) structures to satisfy this consumer demand. Casual and qsr brands should consider partnering with shipping companies to fulfill consumer expectations. Location and delivery radius should be considered to ensure a high-quality revel in; in the end, no one wishes soggy fries. One example is chick-fil-a, which partnered with doordash to supply to clients located within 10 mins of the eating place. Operationally, eating places ought to perceive ways to make the 1/3-party transport carrier more seamless with the aid of linking partners to back-of-residence and pos structures. Trend no. 6: frictionless price

amazon pass stores are revolutionizing the way we pay. Those stores haven't any checkout, relying as an alternative on digicam sensors and the amazon app. Inside the qsr area, domino’s offers one-click on ordering, making it fast and smooth for customers to pay for his or her pizza. Qsrs need to recollect the methods in which they could leverage technology to make fee smooth and frictionless. Fashion no. 7: voice ordering

Read Also:- Some SEO risks you must have to take

domino’s, dunkin, and others have partnered with amazon to empower clients to area cellular orders thru voice era. Clients can pick out a selected shipping time, choose-up vicinity, preferred order, and fee all through synced amazon and logo-precise apps/bills. Trend no. Eight: sell percentage of financial savings

there’s currently a disconnect between what brands are communicating on social media platforms and what clients need to hear. The pinnacle qsr brands are selling fee, however research exhibits that consumers reply higher to precise bargain increments, from 10% to 50%. To remain applicable, qsr manufacturers want to align their messaging to sell what clients need. Fashion no. Nine: talk approximately evergreen deals on social

the pinnacle 5 qsr manufacturers — starbucks, mcdonald’s, papa john’s, taco bell, and domino’s — don’t use social media simplest to clear up issues; they use it to sell evergreen offers. Brands that win meet clients in which they may be on their social media platforms to enhance the brand enjoy thru customer service and promotion of significant offers. Although no longer each trend applies to each restaurant, there’s price in each one for my part as it pertains to enhancing the purchaser revel in. Technology Digital Marketing Companies in Philadelphia is advancing purchaser expectations, from wi-fi availability to getting your speedy food brought hot and fresh in your front door. Clients will move in which the experience is exceptional, and they anticipate nothing much less from their favourite qsr and informal dining manufacturers.

#Digital Marketing Companies in Philadelphia

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marketrf39-blr-blog · 6 years

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Omnichannel Retail Commerce Platform Market Emerging Technologies and Industry Growth by Forecast to 2023

The report on the global Omnichannel Retail Commerce Platform market covers historical market trends, current market dynamics, market valuation by segmentation as well as region, country-level analysis for every segment, key player's market share analysis, competitive landscape and supply chain analysis.

Market Highlights

Omni-channel retailing is the retailers ability to combine multiple established sales channels and integrate them efficiently to interact with the customers, providing customer satisfaction increasing one’s own sales. Some channels used by the retailers include websites, mobile applications, and physical stores. The retailer does not necessarily have to operate through all these channels, however the greater number of channels help create more interaction with the customers thereby increasing the overall sales.

Key factors driving the growth of omnichannel retail commerce platform market are the increasing adoption of e-commerce for convenient online shopping purposes and the rising adoption of smartphones and tablets. The use of multi-channel approach enables retailers with enhanced operational efficiency and thus increase their sales subsequently increasing their profits.The retailers also get an added advantage of knowing the customer behaviour and purchasing habits, thereby reducing the store traffic and minimizing their expenses. However, high initial investments and complexity in the supply chain are factors hampering the growth of omnichannel retail commerce platform market.

Get a Free Sample report @ https://www.marketresearchfuture.com/sample_request/6956

Major Key players

IBM Corporation (US),

Cognizant Technology Solutions Corp (US),

NCR Corporation (US),

com (US),

Oracle Corporation (US),

SAP SE (Germany),

Toshiba Corporation (Japan),

Diebold Nixdorf AG (Germany),

Infosys Ltd (India),

Infor Global Solutions Inc (US).

Other players in the omnichannel retail commerce platform market are Dunnhumby (UK), iVend Retail (US) and Retail pro international (US).

According to MRFR, Global Omnichannel Retail Commerce Platform Market is expected to grow from USD 2.99 billion in 2017 to USD 11.01 billion by 2023, at a compound annual growth rate (CAGR) of 21.48% during the forecast period.

Latest Industry News

Infocomm Media Development Authority (IMDA), DBS, and Singtel have collaborated to roll out a new 99%SME e-commerce platform known as 99sme.sg. The new platform aims to help Small and Medium Enterprises (SMEs) merchants in Singapore to easily adopt digital technologies and provide their customers with omnichannel experiences.

Oracle Retail has launched Oracle Retail Xstore Office Cloud Service. This service eliminates the need for data center investment by centralizing all back-office elements of store operations.

Kroger and Microsoft have collaborated to launch a high-technology store that offers 'cashier-less' check-outs and 'digital shelves' at two of its locations in the USA. The partners have plans to roll this out to all of its 2,780 supermarkets.

Competitive Analysis

Omnichannel is creating a seamless shopping experience for the customers whether the customer is in a brick-and-mortar store or on any other digital channel and therefore the retailers focus on providing proper omnichannel platform and an integrated shopping experience to the customers. Many online retailers went offline as well as that of traditional retail businesses went digital considering the potential of the omnichannel retailing. For example, the two biggest e-commerce giants in the market such as Amazon and Alibaba, have now expanded their offline footprints by launch of new brick and mortar stores to gain maximum market share. Also, many other companies are involved in mergers, acquisitions, partnerships and joint ventures to enhance their sales channels and thus gain considerable profits.

Segmentation.

The global omnichannel retail commerce platform market can be segmented by deployment, solution, vertical, and lastly, region. By deployment, this market has been segmented into SaaS platform deployment and On-Premise deployment mode. Based on a solution, the market has been segmented into customer-relationship management (CRM), e-Commerce, order management, Point of Sales, retail order broker cloud service, warehouse management, and others. By vertical, the market has been segmented into apparel & footwear, consumer electronics, fast-moving consumer goods (FMCG), and others.

Regional Analysis

The regional segmentation of the global omnichannel retail commerce platform market segments the market into regional markets known as Europe, North America, Asia Pacific, and the rest of the world (RoW). During the forecast period, North America is expected to hold the largest market share due to high level of digitization and an increase in online sales. The primal country-specific markets in this region are the United States of America (USA), Canada, and Mexico.

Europe is a crucial regional market as technological advancement in this region is very high, second only to North America. In Europe also, the trend of online shopping is growing. Important country-specific markets in this region are France, Germany, Italy, Spain, and the United Kingdom (UK).

During the forecast period, the Asia Pacific region is expected to emerge as the fastest growing regional market due to the large e-commerce market and the increasing adoption of click and collect system. Significant country-specific markets in this region are China, India, and Japan, followed by the remaining countries in the Asia Pacific region.

The RoW segment in this report covers the countries in Latin America and the Middle East & Africa (MEA). Argentina and Brazil are two strong economies in Latin America that can emerge as big markets shortly.

Browse Complete report @ https://www.marketresearchfuture.com/reports/omnichannel-retail-commerce-platform-market-6956

Intended Audiences

E-commerce websites

Marketing agencies

Services providers and distributors

Advertising firms

Enterprises

Research institutes, organizations, and consulting companies

LIST OF TABLES

Table 1 Global Omnichannel Retail Commerce Platform Market, by Region, 2018–2023

Table 2 North America: Omnichannel Retail Commerce Platform Market, by Country, 2018–2023

Table 3 Europe: Omnichannel Retail Commerce Platform Market, by Country, 2018–2023

Table 4 Asia-Pacific: Omnichannel Retail Commerce Platform Market, by Country, 2018–2023

Table 5 Middle East & Africa: Omnichannel Retail Commerce Platform Market, by Country, 2018–2023

Table 6 Latin America: Omnichannel Retail Commerce Platform Market, by Country, 2018–2023

Continued……

LIST OF FIGURES

Figure 1 Global Omnichannel Retail Commerce Platform Market Segmentation

Figure 2 Forecast Methodology

Figure 3 Porter’s Five Forces Analysis of Global Omnichannel Retail Commerce Platform Market

Figure 4 Value Chain of Global Omnichannel Retail Commerce Platform Market

Figure 5 Share of Global Omnichannel Retail Commerce Platform Market in 2017, by Country, 2018 to 2023

Continued……

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Contact:,

Market Research Future

+1 646 845 9312

Email: [email protected]

#Omnichannel Retail Commerce Platform Market

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martechadvisor-blog · 6 years

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How Hyper-Personalization Takes CMOs from B2C to ‘B2Me’

Why are smaller brands disrupting CX and stealing a march over established brands? What is the secret sauce of today’s most disruptive brands, and how are their CMOs different from the ones that haven’t evolved? We explore all this and more in a conversation about data, CX, and a new approach to marketing with Laura Gurski, Senior Managing Director, Accenture.

While 99% of marketers agree that consumer experience is important, only 30% are doing something about it. (Accenture Interactive, 2016.) As consumers, we probably know who that remaining 70 % are! The question is, do they? (Hint: ‘they’ are often big, established brands that invest millions into ‘insight-driven marketing’ but are still coming up short). We explore what’s needed to succeed in the era of hyper-personalization with Laura Gurski, who, as the leader of Accenture’s consumer and retail consulting practice, works with a diverse range of CMOs every day.

CMOS! IT’S TIME TO BUILD THAT DATA-DRIVEN CULTURE!

A data-driven marketing culture seems to be the one recurring theme across all successful brands today- large or small, local or global. This approach doesn’t call for negating the emotions that enable powerful relationships between brands and consumers; instead of encouraging brands to base decisions on data to achieve accuracy and scale in building those relationships. Accenture calls this company-wide shift to a data and insights mindset “living marketing.”

We kick-off by asking Laura about the one thing business leaders- especially CMOs - could do, to build a strong data-driven marketing culture across the organization.

“Leading by example,” she says. “If data is truly important to the organization, all the leaders’ decisions, including the CMO, should be informed by data—there should be no exceptions.” She feels CMOs have the potential to be the orchestrators of this cultural shift since they can leverage data to create new revenue opportunities. Plus, they have a very real opportunity to demonstrate value to the entire business by building data-driven processes and metrics - precise forecasts, targeting, timelines, approaches and insights- that drives the guesswork out. “CMOs should be prepared to live and breathe the data—showing repeated examples of how and why data must be embraced within their organizations, as well as how to embed it to make a meaningful difference to the business. If they can provide these positive data-driven examples, they will have a far more influential effect on cultural change than they may realize.”

Leading by Example is the one thing CMOs could do to drive a data-driven culture in their organization

TURNING DATA INTO CUSTOMER EXPERIENCE

While data is the heart of modern marketing, its application to create differentiated customer experiences is what sets winners apart. In the omnichannel, always on world though, **how can CMOs in retail industries build a seamless CX when so many of the touchpoints are not even under their direct control?**

Laura draws my attention back to the earlier point about the emotions behind relationships.

“True differentiation in CX will come from connecting the brand purpose with a more human understanding of customer needs. Know what your role is, know your customer more deeply [using the data], and design your channels and ecosystem to deliver on a meaningful brand promise.”

The point is an important one. Set up/ streamline or rationalize your internal and external ecosystem to deliver on the brand promise, instead of struggling with building the brand promise into a somewhat bloated ecosystem may be one way to approach it. “Brands should never think solely in terms of channel, rather in terms of customer engagement and content. **Tomorrow’s market leaders will be companies that accept the efforts of consumers to shape their own brand experiences**. Such companies, she says, engage continually with consumers and in the process map what Accenture Interactive calls the ‘customer genome’: a living profile of the customer that lets companies move beyond simply knowing what customers purchase/ consume; and begin to understand why they made those choices.

(Glen Hartman, Managing Director of Accenture Interactive, recently spoke to MarTech Advisor about the Customer Genome concept in this video)

ARE YOU B2C OR B2ME?

Understanding the consumer and leveraging digital-centric strategies have helped smaller bands emerge as disruptors in consumer-facing industries. Laura cites a few brands that have got it right in the recent past, blazing past established brands by leveraging an intelligent understanding of CX gaps.

Halo Top, a disruptive ‘healthy’ ice cream brand named one of Time Magazine’s 25 Best Inventions of 2017, grew 2500% without using any traditional media or advertising. Laura calls it “one of the most disruptive stories we’ve seen across consumer industries - is a brand that managed to rewrite the rules of consumer behavior.” Using social and digital outreach, it recently beat Häagen-Dazs and Ben & Jerry’s to become the best-selling pint in America. The in-house team focuses dollars on reaching ice cream enthusiasts, building valuable partnerships with influencers on Instagram, and responding to everyone in their authentic brand voice. Seems obvious in retrospect, but how many big brands really use social media intelligently to create real consumer connect?

Glossier quickly became one of the beauty industry’s biggest disruptors by delivering individualized experiences, being content-driven, drawing on its strong digital community and involving consumers in entirely new ways. In 2016, Glossier’s growth topped 600 percent and two of its products have 10,000-person waiting lists.

Carnival cruises use what they call “Guest Intelligence” to execute dynamic, real-time personalization - they change their marketing and delivery based on context and location, using advanced technology to offer every guest their own personal digital concierge for a truly custom-made experience.

“These are ‘B2Me’ businesses: brands that target consumers as individuals; and focus on delivering experiences. They have built extremely valuable relationships with consumers and a level of intimacy that traditional marketing struggles to achieve.”

The point is that marketing, as we have long known it, is unable to drive the growth that is now needed. Laura adds, “traditional brands, which achieved economies of scale by developing mass products for physical channels, are being overtaken by often-smaller brands that offer a unique customer proposition, establish a direct customer connection and quickly build the capabilities to fulfill customers’ needs.”

The important difference is that **irrespective of the vertical in which they operate, B2Me brands are in the business of experiences versus just a product or solution**.

“Too many marketing teams continue to exist in organizational silos, rely heavily on their agency partners and remain highly product-focused. Living Marketing — [an approach] that creates and delivers top-line growth by ensuring brands, products and services are hyper-relevant to every customer and are part of a unique, personalized experience - calls for a fundamental shift in the role of the CMO.”

From CMO to CMO+

The CMO+, as Accenture calls it, is “an orchestrator of change who works closely with the C-Suite, is prepared to ask the big questions and direct the business to redeploy spend to drive profitable growth.”

Here are our 6 big insights into the fundamental shifts that can transform a CMO to CMO+ :

From brand-centricity to customer-centricity: prioritize and lead with experiences by examining every touchpoint for improvements to the CX; continually looking for new opportunities to mine data - often from channels and touch points that extend beyond the typical customer journey.

From complex, fragmented offers to simple and seamless solutions: explore alternatives to advertising or other traditional tactics; personalize experiences with easy-to-use apps/ user-friendly platforms on familiar devices; build and leverage strong digital communities to engage with customers in entirely new ways

From segmentation and mass personalization to hyper-relevance, at the moments that matter, using predictive analytics and a data-driven approach

From fragmented channel-partner relationships to ecosystem partnerships: involve, engage and leverage all stakeholders in the internal and external ecosystem to deliver a more compelling CX. Organize key enterprise functions around an ‘always-on experience platform’ of living channels, media and content.

From mandatory business case approvals to a “test and learn” mentality

From activity-based marketing to outcomes-based experiences, powered by data, technology, and analytics.

More about Laura Gurski

A Senior Managing Director leading Customer and Channels consulting practice for the automotive, consumer goods, industrial, life sciences, retail and travel industries at Accenture, Laura oversees the development and delivery of marketing, customer service, commerce and sales transformation services with a focus on helping clients define their digital strategies in a new era of hyper-personalization.

Interested in data-driven marketing? MTA has handpicked the best writing about data-driven marketing and customer experience in these handy compilations. Readers are also loving a recent conversation with Andy Coghlan from Wipro Digital on CX, Data and Tech - 3 key imperatives for CMOs.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

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scottsmithuk · 5 years

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Points To Remember While Selecting a Lead Generation Agency

What is Lead Generation?

Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. It is capturing interest in a product or service for the purpose of developing a sales pipeline. A Lead Generation Agency focuses on B2B for enterprises and growing companies. They work with B2B enterprises wishing to scale their marketing efforts. They focus on sales qualified lead generation and prospect to lead conversion rates.

Why does an organization need a Lead Generation agency?

Organically, attracting users to your site takes a lot of time and effort, and those lead generation tactics and flow with the customers demand and general brand awareness helps make up for good pipeline that has slowed to a trickle, many sales and marketing teams turn to lead generation companies or agencies to keep sales teams busy and expand their customer base. These agencies have plenty of databases and best ones are those with most up to date information. What sets lead generation companies apart is how they gather and update leads, combined with the kinds of access you can get to that data. Most of the lead generation companies are filled with the experts who specialize in the related subject matter. They work with your internal marketing team and increase the lead flow.

How to choose an agency?

There are top 5 points to be considered while selecting a lead generation agency –

The delivery of results and quality of lead sources

Technology use or ways follow to reach out the target clients.

Communication

Pricing packages and contract terms and conditions

Refund policy if the company fails to deliver the desirable results.

Also, take a look at the company’s of its existing clients and the campaigns that are running on daily, weekly and monthly basis. Does it have its own contact lists? Try to get confirmed answers of all these questions to understand the company better. Before choosing a lead generation company, you should also do some research and interview a few different lead generation companies to see which one is the best fit for your needs. This includes understanding your company’s culture, your target market and your overall sales style. Every lead generation company needs to serve as a seamless extension of your organization – with all the professionalism, competence and customer service savvy that you would expect from your own in-house sales force.

There are two main types of lead generation companies –

Major account lead generation companies

Small sale lead generation companies

This target market purchases higher-priced items than the accounts served by the “small sale” lead generation companies, and the value of these major account B2B sales leads is significant.

Small sale lead generation companies target smaller purchases. The target audience is still B2B but your sales cycle is much shorter. In fact, since the dollar figure is lower there could be little or no sales cycle at all because this type of commodity purchase requires an easier “yes” or “no” style of decision-making. Often your level of contact can make the buying decision because your product or service is not impacting multiple departments.

There are a number of techniques which can be applied to Sales Lead Generation by a company's Marketing team;

Networking with sales consultants from a competitors company may not seem like a very wise idea but, if you can form a relationship with them, share leads and information concerning your target customers, it is possible to complement each other's services and, hopefully, generate sales for both parties.

Cold calling is a rather unpopular technique but can work well if applied properly and with perseverance.

Trade Shows are really best left for a business with a large marketing budget whose prime objective is getting their name in the public sector. Attendees will generally consist of those who "recommend and influence" rather than the true decision-makers in an organization. Mail Shots and Advertisements can be successful if they are properly targeted and designed well.

It is very easy to deplete a marketing budget through badly researched advert placements, or ineffective promotional material, so beware. Advertising via the Internet can offer some advantages for small, independent businesses that need to find the most effective way of reaching a large, target audience.

The advert needs to be well designed, and feature keywords which the prospective customer will be looking for via on the search engines, providing the appropriate link to the information. We have started our own e-mail newsletters, targeting potential customers through sign-up generated from promotional events, seminars and trade shows. By sending a monthly communication with the latest industry news, product information or business tips, they can keep their profile high in the client's consciousness.

Are there companies to do this for you?

For a business that who doesn't have the time or the staff to apply these Sales Lead Generation techniques for themselves, we have our services to offer and experts who can do it for you. Each of our customers is assigned a dedicated marketing team who will work for that business with a passion to succeed in the acquisition and retention of new business, delivering the potential for growth from sales generation.

Original Source: https://article.wn.com/view/WNATe0c8ce1e06556c374bdcea1db3a3aa50/

#Lead Generation techniques #Lead Generation Agency

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