#amitjadhavsocial

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DON'T HIRE A DIGITAL MARKETING AGENCY RATHER EMPOWER YOUR SALES AND MARKETING TEAM

Hiring a Digital Marketing agency has its own advantages and disadvantages. One of the biggest challenge is sharing DATA and ACCESS to the agency. With Leverage we will help you succeed in your own premises with your own team and empower you with valuable content learnings of over 42 tools, implement them and get the ball rolling to help you GROW on SOCIAL MEDIA.

Never before in the history has technology been a driving force to define the way we do business. Today's customer is more educated than every before and he is not looking at informer he's looking at informal friend.

Your buyer is socially connected, mobile and realtime informed. Digital marketing has collided the divide between Sales, Marketing, Branding, Business Development.

You can only adapt or stay alive. Roles played by Sales and Marketing professionals are still the same but platforms and tools are different. Social selling is about leveraging your social network to nurturing lasting relationships amplifying trust to build sales pipeline and grow revenue. Social selling is change in approach to customer acquisition, retention, marketing strategy and sales funnel.

Cold calling, emailing, brochures in mail are things of past and need to be blended with social selling approach.Traditional marketing's blend with digital is 'happy hour offer' effect.

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Never before in the history has technology been a driving force to define the way we do business. Today's customer is more educated than every before and he is not looking at informer he's looking at informal friend. Your buyer is socially connected, mobile and realtime informed. Digital marketing has collided the divide between Sales,

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The 6 Elements Of Effective CTA Buttons That You Need To Know

Although Call to Action (CTA) buttons are not given much thought, they are probably one of the most important elements on your site; it’s where most of your conversions happen. Therefore, it goes without saying that these buttons need to be designed carefully.

All effective CTA buttons have a lot of thought put behind them. However, don’t worry; they are not half as complex as you’re thinking. In fact, if you know how to do them right, they are probably one of the easiest important aspects of your site to make.

To learn the easiest ways to design CTA buttons, you will first have to understand the element that they are made up of. So let’s look at the 6 most important aspects of effective CTA buttons.

1. They Look Like Buttons

CTAs are buttons; that much is plain, simple, and clear. But the most effective CTA buttons are the ones that look like, well, that actually look like buttons. It might sound obvious but it needs to be stated. Since CTA buttons take you to a different page, they are often looked at and treated as hyperlinks — which they are not. This can cause this much-too-important button to get lost in a sea of other hyperlinks or text. It is important that CTAs look like buttons so that your viewers know that they’re supposed to click it.

In addition, sometimes, especially if it’s your first time, you might get carried away and try to be too creative. While there is nothing wrong with creativity, CTA buttons are not really the place to show it. Yes, you can incorporate a few design elements, but on the whole, CTA buttons should be kept minimal.

2. They Have Contrasting Colors

CTAs are most effective when they are easily noticeable. A simple way to make CTA buttons stand out among the other elements on the page is to choose a color for the button that contrasts both, the background and the other elements. To keep with the aesthetic of the page, you can choose a color that complements the other colors on the page while still contrasting them.

For example, if you have a white background with red elements, you can use a green button. A yellow button stands out well on a white background. To make things simple, you can refer the color wheel and choose complementary colors, i.e. colors that are directly opposite to each other (blue and orange are complementary colors, so are red and green or yellow and purple).

3. They’re Accompanied By a Compelling Copy

Once you’ve taken care of the design aspects, you need to focus on the words you put on and around the button. Here, you need to understand your viewers; their needs, why they’re on your website, what drives them, and what emotions will they most likely positively react to. Then, you need to find words that resonate with your audience. There are some words that commonly resonate with almost all people; words that entice urgency (Today only, Last chance, Offer ends on “date”, Hurry, Immediately) or ones that compel action (Start, Stop, Build, Join, Learn, Discover) fall in this category. Another category consists of words that are proven to effectively drive action like You, Easy, Guarantee, Save, New, Proven, Results, and Free.

The words you use should be structured in a way that the viewer knows exactly what is expected of them or what to expect once they click the button. So, simply putting a “Hurry” button on your landing page won’t do you any good despite being a highly effective word. On the other hand, a button that says “Start Free Trial” or “Click to Download” shows the viewer what they’re getting into after pressing the button.

It is important to keep the text on the button to a minimum to avoid it looking messy. This makes it hard to relay all the information to the viewer the way you want to. An easy way around this hurdle is to give the button context through the text surrounding it. For example, if you have a limited offer for a book, construct a text copy that says “10% off on xyz; Offer ends on dd/mm; Grab your copy now!” and simply put a “do it” button below it. So, even if the button only says “do it” the viewer clearly knows what it means thanks to the text above it.

The next important aspect that heavily affects the success of a CTA is the text that accompanies it. Let’s assume that you’ve gotten a well-designed CTA button and stuck it at the end of a blog; you’ve designed it in a way that it looks like a button, the color contrasts the background so it stands out, even the words used on the button are persuasive, but you are still not getting conversions. Once you analyze the situation, you realize that people are not going further than the first two paragraphs of the blog, so they are not getting to the CTA at all. To avoid situations like this, make sure that the other elements are enticing enough for your viewers to want to find and click on the CTA button.

Know More About Social Media Marketing @ https://bit.ly/2Pxjvip

4. They’re Placed Logically

Once you’ve designed and properly worded the copy of a CTA, you now have to decide where to place it. See, you can't simply slap it anywhere on the page and call it a day; the placement of the button needs to be logical if you want the maximum conversions. Now, this doesn’t have a formula; there isn’t a fixed place from where your CTA button will definitely get you more conversions. Here, you have to rely on tricks and human nature.

Our eyes are naturally built to follow paths so the easiest way to get your viewer to notice your CTA button is to place them directly in the path that their eyes will follow. For instance, when you land on a website, it is common for a light box pop up to show up within the first few seconds. This is because, when your first land on the page, your eyes are first drawn to either the top or the middle of the page. The pop up takes advantage of this so when it shows, your eyes naturally land on the CTA. The same goes for pop ups shown on the top or bottom of the page.

This obviously, depends on the structuring of the page and the text as well. Together, the page content and the CTA button(s) should encourage a natural flow for the reader’s eyes to follow.

5. They Have Close Proximity to the Previous Action

While on the topic of placement, you also need to make sure that the buttons are placed in close proximity to the previous action of the eyes and the pointer. For example, if you put the button at the very bottom of the page, the viewer will scroll through while reading the content on the page, and their eyes will naturally land on the CTA. This is why most newsletter subscriptions are at the bottom of homepages; it gives you enough time to convince the viewer to subscribe, the button falls in the direct path of their eyes, and it is in close proximity of the previous action (scrolling).

6. They’re Not Forced to Compete

It is necessary that you make sure the CTA button is not lost among other, less-important elements of the page. This is an important but often overlooked element of CTA buttons — they are not forced to compete for your viewer’s attention, even with other CTA buttons. For example, if you have a landing page for a product purchase, there is no point in placing a “Purchase” button next to a similar-looking “Free Trial” button. If the customer is on that page, it means that they have already almost made the decision to buy the product; the trial button will only serve as a distraction.

However, it doesn’t mean that you can’t have two CTA buttons on the same page. In the above example, you can place the trial button first, and then add some content (that will further convince the viewer) and place the purchase button later. This structuring not only follows the natural flow of the eyes but it also doesn’t force the reader to choose between the two CTAs, allowing both buttons to work effectively. Another good example where the CTA isn’t forced to compete with other elements is the light box pop. This type of pop up eliminates all other elements by fading them out, allowing the CTA to be your only focus.

Know More About Social Selling @ https://bit.ly/2nLDRaW

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Although Call to Action (CTA) buttons are not given much thought, they are probably one of the most important elements on your site; it’s where most of your conversions happen. Therefore, it goes without saying that these buttons need to be designed carefully.

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When Pop Culture And Digital Marketing Collide

In the age of the Millennials and the GenZers, the drab, old “Look at our product, look at how lovely it is” methods do not work. At all. These people love their memes and gifs; they’re aware and vocal about their social causes; to them, celebrities are closer to being role models than merely evening entertainment. Thanks to these factors, they have a superpower when it comes to sniffing out brands trying to sell them stuff under the guise of caring about them.

To appeal to these masses, you will have to get with the times, so to speak. There are lots of ways you can do this, but the most popular perhaps is the use of pop culture as a marketing device. Lots of brands are exploring this (not so) new possibility and most of them are succeeding in attracting the right kind of attention. Because of this, using pop culture references in marketing is starting to gain the reputation of being a sure shot way to success; the ultimate weapon in a marketer’s arsenal.

But even this so-called “sure shot” way has taken some victims, mostly because these brands didn’t fully understand how to use pop culture. They either looked at it as a last resort to appeal to the younger generations or were trying to look hip and cool without putting any actual thought into it.

If you don’t want to fall victim to the devil disguised as a shiny, new, easy-to-use marketing method, there are some no-no’s that you might want to take a note of.

What Is Pop Culture?

Before getting into what you should not do with pop culture, let’s quickly see what pop culture is and what it consists of.

Simply put, “pop culture” refers to anything that a society as a whole (or a majority of the society) considers to be mainstream. So any set of practices, beliefs, and objects that are widely accepted to be dominant or omnipresent can be categorized as pop culture. Pop culture is prominent (and sometimes originates from) movies, music, television, video games, sports, news (as in people/places in the news), politics, fashion/clothes, technology, and slang.

Since the very definition of pop culture is beliefs and practices that are omnipresent and dominant, it has a strong influence on, not only the entire society but also on the everyday lives of individuals. This very aspect of pop culture is what makes it a double-edged sword for brands; since people are so familiar with pop culture, they will either relate to your message or be harshly critical of it.

Know More About Social Selling @ https://bit.ly/2nLDRaW

The Biggest Don’ts Of Pop Culture Marketing

1. Using Social Causes to Sell Your Product

The biggest mistake brands make in the haste of getting on the pop culture bandwagon is to use social causes to sell their product. Now you’re probably thinking, “hey, wait up, lots of brands talk about social causes and it gets them so much popularity.” And you’re right, they do talk about social issues and it does get them the popularity, but that is because they show that they genuinely care about the topic and the people; they do serious research about it before making any comments, they interact with the people facing the issue, vocalize their support, launch drives and campaigns promoting awareness about the cause.

None of them says “buy out products if you believe that black lives matter” or “using our product will help resolve this issue.”

Look at what happened when Pepsi tried that; it became the biggest, most talked about marketing blunder of the year. People were so outraged by it that PepsiCo president Brad Jakeman stepped down and called the ad “the most gut-wrenching experience of my career.” Yeah, it was that bad.

The reason this practice is so frowned upon is that it minimizes the experience of the victims and survivors; it basically says “use our product! It will settle the arguments that have taken hundreds of victims and stop all the violence and anguish caused!!” In short, it is wildly, outrageously insensitive.

2. Looking at Alternate Implications of Your Message

This point is applicable even if you aren’t using pop culture marketing because there are a lot of words in every language that have multiple meanings and using the wrong words can have terrible, brand image shattering consequences.

To understand this point, let’s see how a popular brand messed up a pop culture reference without even making the reference.

Adidas is a sportswear brand so it is obvious that it will get involved in marathons and triathlons and other such sports competitions. This is exactly what it did after the 2017 Boston Marathon when it sent the runners an email with the subject line “Congrats, you survived the Boston Marathon!”

Sounds harmless, right? Everyone says “you/I/they survived” something that needed lots of efforts. But people all over twitter expressed outrage and pure disgust over the subject line of this particular email. The reason: the Boston Marathon bombing of 2013, which killed three and injured more than 260 others, in which case “surviving” the marathon had a completely different connotation.

So, to avoid coming off as insensitive and careless, make sure that you look at your campaign from every angle possible.

3. Not Doing Proper Research

Everyone uses pop culture references in normal conversation, but if you’re a brand, you need to be very careful with how, when, and where you use these references; otherwise they will come back to haunt you.

Take Wendy’s for example; it is a fast food restaurant company but is probably better known for its witty Twitter persona. In 2017, it got some serious backlash over tweeting a Pepe the frog meme. If you don’t know who the infamous Pepe is, it was an innocent, funny meme that was made famous as a white supremacist symbol in the 2016 United States presidential election.

In defence of the person who posted the meme, Amy Brown, the social media manager at Wendy’s, said that he was “unaware of the recent political connotations associated with Pepe memes…Since this used to be purely an innocuous meme, he had this fan content saved from a year or two ago,”

4. Don’t Underestimate Your Campaign’s Success

When it comes to promoting your brand using pop culture references, never, ever underestimate how well it will do; in fact, it will do you some good if you prepare for things going slightly better than expected (slightly, because you don’t want to waste resources).

McDonald’s Rick and Morty’s Szechuan Sauce promotion perfectly exemplifies what happens when you underrate the power of pop culture. Back in 2017, McDonald’s promised Rock and Morty fans a “super limited” release of the famous sauce, the episode of which topped 11 million viewers. But when they said super limited, they meant super limited because some locations got only 20 packets of the sauce while others got zero and lo and behold, madness ensued.

You can do everything right with a pop culture reference but still get hit with a major fail if you underestimate its success.

5. Don’t Use Funny References at Serious Places

Some pop culture references are hilarious (like “The Dress”) while some are highly sensitive (like social causes) and each has a time and place to be used.

An example where a brand failed to realize this is the Yanny/Laurel by the U.S. Air Force. While you might think it is impossible to go wrong with such a light-hearted, funny ice-breaker, the U.S. Air Force managed to do just that by tweeting “The Taliban Forces in Farah city #Afghanistan would much rather have heard #Yanny or #Laurel than the deafening #BRRRT they got courtesy of our #A10.”

Whoa! Insensitive much?

Safe to say, the internet did not take this well.

Now, this doesn’t mean that funny reference can be used in serious settings (a good example being Salvation Army using “The Dress” to shed light on domestic violence), and the vice versa, sometimes, it’s better to just not do that.

Using pop culture and pop culture references to be more relatable to your audience is not wrong; neither is speaking up about social causes. But what matters here is your intention. Remember that your audiences, especially the younger ones, have a special ability to see through brands masking sales pitches with pop culture. What’s worse, they’ll definitely call you out for it.

An easy way to successfully use pop culture as a marketing device is to do proper research, be aware of the situation around the particular reference, use it at the right time, in the right setting, and never ever underestimate the influence a good reference holds.

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To appeal to these masses, you will have to get with the times, so to speak. There are lots of ways you can do this, but the most popular perhaps is the use of pop culture as a #marketing device. Lots of brands are exploring this (not so) new possibility and most of them are succeeding in attracting the right kind of attention. Because of this, using pop culture references in marketing is starting to gain the reputation of being a sure shot way to success; the ultimate weapon in a marketer’s arsenal.

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Life Changing Seminar - Amit Jadhav

Mr. Amit Jadhav, your one and only Motivational Speaker.  He is a serial Entrepreneur, Author, Speaker and Coach, the most in-demand corporate speaker.  He has been invited at Fortune 500 companies to inspire their teams and get the best out of them. All workshops conducted by him have got 5-STAR ratings so far.