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real-bjd-recast-community · 5 years

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Before starting, obviously keiths-dolls AND firespirited have being blocked for misleading LIES and HATE that only serve the elitist purpose.

If “pro artists” hate recasts so much, I really don’t know why they follow this blog.

About what firespirited said, I will correct this information:

1) “Recasts have no resale value”: This is A LIE. Surely recasts can’t be sold by 6 times more the retail price you paid on the legit website because “it’s not made anymore”, but as long as you keep your recast in good conditions (don’t loose parts or practice destructive modifications on it), you can sell it for the same price you’ve paid, or even in many cases a few extra $ if you add a hand made wig or dress, also, people buying your recast maybe don’t even want to deal with customs or tax and international shipping, and just prefer to buy the doll on the same country they’re on. So YES, you CAN get your money back (and even more) if you don’t bond with your doll.

2) “Recasts are far poorer quality, with flaws ranging from cosmetic to being unable to stand properly because the channels for the elastic have flaws”: This is ALSO a LIE. Recasts from the cheapest sellers might have some issues, buy from big stores and the quality is the same or better than the legit counterpart. This is NOT 2011, this is 2019. ALL OF THIS IS A MYTH TO SCARE NEWCOMERS.

3) “Recasts directly affect the artists who don’t get the money and time back that they invested in making the doll and so feel unable to make new ones.”: Again!, TOTAL LIE. The most common companies, the bigger brand names, the ones that sell pretty much all recasts, like Volks, Soom, Iplehouse, and don’t forget FairyLand, are ALL working with artists who GET PAID ONCE when they finish the first sculpt in clay and deliver it to the (legit) company to produce the copies that “pro artists” talk so much about (”legits”).

The only ones who get “less money” are elitist anti recasters (“pro artists”) trying to sell their dolls for 5 or 6 times more, all yellow and broken. Regarding smaller artists, or so called “one person company” and “artist dolls”, in most cases the recasts that is being sold from them, are the sculpts not even available to buy anymore ever again (from the original artist), this means you will have to fall down to DoA second hand market and pay 6 times more to a reseller (if you have the luck to find the doll you’re looking for). The “artist dolls” that are being sold and are still on production are sold for $100 when the artist asks for $600 (and up). A person who would never be able to pay from $600 up (for a 1/6 or 1/4 doll), will just sit there and get no doll at all. SO THE ARTIST ISN’T LOOSING MONEY because that doll would never be sold to someone who can’t pay a ridiculous price just to get “the brand name” to brag about.

4) “You’ll be stuck with whatever faceup comes with the doll or your own skills because faceup artists work on legits only”: LIES, again and again! As red-field well said, there is a LOT of faceup artist working on recast these days!, I repeat, this is 2019! We even have posted (use the search function of this blog to find posts with key words on what you need to know) recasters faceups made in China, they can even take orders by request too (just send a reference picture from the internet and the recaster will copy that faceup by hand on your doll), and there are lists of FACEUP ARTISTS that are recast friendly, and every day you got new ones because the recast business is getting bigger and better!, not to mention practice makes the master and maybe you actually want to do your own faceups! Just don’t send the doll to a faceup artist that explicitly states that isn’t working on recast (or they will destroy your doll, elitist anti recast pro artist members of this hobby are really that bad sometimes), ask the artist first if it works on recast or (as you should do with a legit too) get reference on their work (reliability, time, quality, etc) and that’s pretty much it.

5) “If money is an issue then try some of the *cool things* Barbie, Licca or Hujoo are up to.”: It’s the literal equivalent to say: “if you’re too poor to belong to our elite, then suck it up and get A BARBIE” (yes, actually recommended a Barbie, like RESIN BJDs and BARBIES have SO much in common!) I won’t even say that all this dolls are wonderful on their own terms (Barbie, Licca or Hujoo), but they are not resin BJDs, and if you don’t like them, IS YOUR MONEY and you shouldn't buy something you don’t want or like just because random strangers online say so!

And ladies and gentlemen, this is how you destroy stupid arguments from hateful people. Now go get the doll you want, love it and don’t worry about assholes.

;-)

#bjd recast #bjd #proartist #prolegitbjd #bjdrecastpositive

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brajeshupadhyay · 4 years

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Mitron App Co-Founders Address Made-in-Pakistan Claims

Gadgets 360 spoke to the co-founders of the Mitron app, Shivank Agarwal and Anish Khandelwal, to clarify some of these doubts, but at the end of our conversation, more questions remain.

Although Agarwal and Khandelwal have been speaking up now to try and make it clear that their app does not have any connection to Pakistan, their responses have been unclear at best. Speaking to Gadgets 360, as well as other news organisations, Khandelwal said that they purchased the licensed code and a template of the Mitron app from Envato. “Our focus was on the suitability of the initial template we purchased and the origin of the developer was neither displayed nor relevant,” he said.

However, Irfan Sheikh, the CEO and co-founder of Pakistan-based software developer Qboxus had already made the same claim — that Qboxus’ code for the TicTic app was purchased from Envato’s marketplace CodeCanyon, to create the Mitron app. In fact, security researcher Karan Saini did an analysis of the code of the Mitron app, and wrote that “several strings with TicTic have been left as it is.”

From the same article, it was noted: “Further, a ‘change_log’ file present in the decompiled Mitron source code contains the string ‘com.dinosoftlabs.tictic’ – which is the package name of the TicTic application developed and released by Qboxus.”

Despite these questions, however, Khandelwal doubled down on the ‘Made in India’ narrative, telling Gadgets 360 that the app was developed by a “small team based out of Bengaluru.” According to him, the app was made by a team of five people. Khandelwal also said that it was not a TikTok clone, although in its listing on Envato’s marketplace, Qboxus describes the TicTic code as: “Build your unique Tik Tok / Musical.ly / Dubsmash-like Clone Today!”

However, at this point, the Mitron founders are not willing to confirm that the code they purchased was from Qboxus. Asked about it, Khandelwal said, “Our focus was on the suitability of the initial template we purchased and the origin of the developer was neither displayed nor relevant.” In all his replies, Khandelwal completely avoided mentioning Qboxus directly.

However, Sheikh, who initially reached out to multiple publications to let people know about the connection between TicTic and Mitron, has also decided not to speak further on the matter. Asked about it, he told Gadgets 360, “Well actually, I don’t want to comment on this issue anymore. The reason is just business.”

What’s left is a mess of contradictory claims, where Khandelwal both agrees that he purchased the code from Envato and then says that it was fully proprietary, and also says that any claim by any party claiming that it is a repackaged app is “false, malicious and libellous,” despite the references in the codebase of Mitron to TicTic, as noted in the analysis by Saini reported in The Quint.

We have reproduced the entire, unedited conversation between Khandelwal and Gadgets 360 below:

How many members are there in your team? Khandelwal: We are a small team based out of Bangalore but we are quickly expanding the team to rapidly improve the product experience and to continuously improve the backend design to scale.

How did you get the idea to develop the Mitron app? Khandelwal: My co-founder Shivank Agarwal and I spent a lot of time brainstorming on our startup idea before we decided to build Mitron. Our mission is to build a short-form video app that reimagines digital engagement and entertainment, while being sensitive to the users in our market and compliant with our local laws.

Mitron app co-founders Shivank Agarwal (left) and Anish Khandelwal (right) have been speaking up now

What were the initial challenges in building the Mitron app successful? Khandelwal: We launched an initial version of Mitron just over a month ago, making constant improvements even as we were working our full time jobs. Our plan was to go fully behind Mitron from June, after some initial iterations on the product. MitronTV, to our pleasant surprise, started to take off rapidly during the last 2 weeks. Frankly, we weren’t prepared for such a sharp rise in the adoption of the product. Given the rise of Mitron, the main challenge we faced was to rapidly address several aspects of the business in a very short period of time.

Could you please let me know the exact number of people working behind the scenes apart from you and Shivank? You mentioned that you all were working your full-time jobs initially. So, does this mean that both you and Shivank are now no longer doing your earlier jobs and devoting all your time to the Mitron app? Khandelwal: We are a team of 5 people including the founders. Some of us have transitioned into Mitron TV responsibilities fully and others are in the process, serving their notice period with their current employers.

Why did you try to imitate TikTok for designing the Mitron app? Khandelwal: Frankly, we are not imitating any app. If you think about it, all e-commerce sites have some common elements and it doesn’t mean anyone imitated anyone else. We started with an initial design and we are quickly making changes to it based on the feedback of our users. We have released 4 new versions of the app in the last 2 weeks.

Since some media reports suggest that the initial code was purchased through Envato, could you please clarify on the author of the code as we can see Qboxus as one of the listed authors there as well? Khandelwal: Envato is a marketplace where users can purchase licensed code. We also purchased an initial template from this marketplace and we are the legal owners of the codebase of Mitron. Our focus was on the suitability of the initial template we purchased and the origin of the developer was neither displayed nor relevant.

How are you improving the experience? Khandelwal: We are looking at customer feedback and then prioritizing tasks keeping in mind our product road map. We are and will continue to experiment with design and interaction changes. Our focus is also on improving overall app performance and data consumption.

Are there any plans to bring the app to iOS as well? Khandelwal: We are planning to launch Mitron on iOS in the next two to three months. Our focus initially is to improve and stabilize the design on Android before we launch on iOS

What’s next after the Mitron app? Khandelwal: This is a long journey. We started with a mission when we launched Mitron and we are passionate to build Mitron as one of the most popular apps in India that is built in India, that is sensitive to our local norms for content and that is compliant with our local laws.

On the purchasing of the code part, we certainly know that Envato is a marketplace — just like Apple App Store or Google Play for getting apps. I even used to buy some themes from Envato for my college WordPress sites a few years back. But why aren’t you revealing the name of the developer from whom you bought the code? The Qboxus team is showing Mitron as one of their projects on their site and even on their Envato author page. So, if they don’t have any role in the app, should you not say that explicitly? Khandelwal: Unfortunately, there is a lot of misinformation around this. Let me explain this in some detail.

Firstly, we live in a world where many packets of technology can be open-sourced or purchased legally for use in your own app. Almost every well-known tech company purchases packets of codebase or open-sources codebase for use in their own applications. When any company purchases or open-sources such code, the focus is on the suitability of the code for the company’s purpose and not the origin of the developer. So, any discussion around the origin of the developer is not relevant to us.

Secondly, as long as someone purchases packets of codebase legally or uses open-source code, it is perfectly legitimate. We legally purchased the initial template of MitronTV from an Australian marketplace EnvatoMarket. We are the legal owners of the codebase of Mitron.

Thirdly, any such code that is purchased or open-sourced is just one little brick in the wall. Do you really think someone can simply purchase a template and get millions of downloads? If it was so good, why didn’t the seller create their consumer facing app instead selling the code for $30? It’s because such templates (and their codebase) are a commodity and they are worth what they are priced at.

We fixed numerous bugs in that codebase and we made significant improvements to both user-side experience and back-end code to make it a scalable platform that can handle this kind of steep jump in traffic. Nearly all the files of the initial code have been changed.

It is unfortunate that when any success story like Mitron happens, there are always others who want to claim their place in the limelight. If Qboxus have used our brand name Mitron on their website, they have done so illegally and we will pursue this matter accordingly.

Your recent interviews in the media have shown that your aim to offer the Mitron app as a “Make in India product.” But as you used the initial code template from Envato — no matter from which developer — how would you justify the app as an Indian solution? Khandelwal: We are an Indian startup that’s based in Bangalore. Mitron is an Indian app which is developed in India and as part of our mission to build a great experience for our users, we will always remain open to using any open-source code or legally purchased codebase that we can build on top of, in our application. And we have used servers in India for data storage and computation.

Just one last question to get some clarity — Could you please confirm if the code you bought from Envato was from Qboxus? Khandelwal: The codebase of Mitron is proprietary and we are the legal owners of the codebase. Any claim by any party claiming that it is a repackaged app is false, malicious and libellous.

We have shared our perspective with you in great detail and I sincerely hope you will represent our responses comprehensively.

In 2020, will WhatsApp get the killer feature that every Indian is waiting for? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.

The post Mitron App Co-Founders Address Made-in-Pakistan Claims appeared first on Sansaar Times.

via Blogger https://ift.tt/3d1hTrE

#Blogger #anish khandelwal #envato #mitron #Mitron App Co-Founders Address Made-in-Pakistan Claims Te

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clarencenicholsonata · 4 years

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16 Surprising Coffee Shop Marketing Ideas to Increase Customers

More than 49% of coffee consumers would rather skip a shower in the morning than skip their coffee.

Grabbing that first cup of coffee in the morning, especially at your favorite coffee shop is a must for most coffee lovers. So it should come as no surprise that, on average, a coffee shop sells more than 230 cups of coffee per day.

Even with these stats as a coffee shop owner, showing your “open” sign isn’t enough to drive coffee lovers to your store. With new coffee shops and franchised brands popping up on each block, the competition to drive foot traffic and sales is fierce.

It's time to market your coffee shop or get left behind.

Today I’ll show you 16 surprising coffee shop marketing ideas you can use to increase customers.

1. Master Your Coffee Store's Branding

You're probably reading that headline and thinking "wait, isn't this a marketing article on how to increase clients, why would my branding be important."

Before you start running Facebook ads or uploading images on Instagram, you need to understand that your coffee shop isn't just a store or a company name. It's a brand. And defining your brand is setting the tone of who you market to, what features of your store are your most significant and best asset to showcase, lastly, how you market.

If you don't know what your brand is, neither will the will you market to, and when customers don't see what you are or what you stand for, they won't gravitate towards you.

So ask yourself, "My coffee store's brand is...?"

Is it luxury, homey, family-oriented, a local hotspot, coffee experimenting, or just a place for entrepreneurs to get work down. You can't be all of these, but you can be some. Once you have your branding down pat, then you have a clear idea of what tribe or ideal customer you plan to market towards effectively.

After all, if you market to everybody that takes up a lot of time, energy, and money. But if you know who you're explicitly marketing to, people who fit your brand, then you're marketing efforts are more focused and effective in the short and long run.

Check out Slight Glass Coffee's story on their website. It's geared more towards coffee than an actual coffee shop, but you get the idea.

Check out Mention's guide on "Branding 101: The Importance of Building a Brand"

2. Offer Free Sampling to Encourage Purchases

Starbucks does this all the time. You're busy sitting, typing away, or scrolling on your phone; you look up to see an employee offers you a sample of a new chocolate frappuccino. The next thing you know you're purchasing it in a venti sized cup without thinking.

Free samples are one of the oldest marketing tricks around; that's because it works. Free samples are like discounts; they attract customers and encourage them to make purchases.

Offer free samples on and offline; these can be new treats and coffee flavors.

Great turnout for the first of three Carmel Caffeine Trail programs tonight on Main Street. Come and learn about coffee and chocolate with the Carmel Cafe and South Bend Chocolate Company! Next shows at 7 pm and 8 pm. Free. And free samples! pic.twitter.com/5x4uqJUAy6

— City of Carmel, IN (@CITYOFCARMELIN) January 11, 2020

You can also offer free samples of products that are currently your best seller. Offer them outside of your coffee shop, during events or peak hours in your store.

3. Host a Giveaway or Coffee Lovers Contest

Hosting giveaways can increase your brand awareness by up to 30% when compared to previous marketing tactics.

Here are four ways giveaways and contest can grow your coffee shop:

Increase brand awareness: Contest and giveaways allow you to increase your visibility online. You'll be able to be found by persons looking for giveaways. Fans can also share your contest with friends, families, and followers as an entry.

Increase social media followers: Brands have grown a steady following by hosting giveaways. For example, Instagram accounts that hold contests grow their followers 70% faster on average than accounts that don't.

Increase product purchases When you host a giveaway on your website or social media pages, people are more enticed to view what you have to offer. This intern helps to market your other services or products.

View this post on Instagram

We are SUPER excited to celebrate National Coffee Day with you guys. In fact, we are so excited we are going to give 5 lucky winners a ONE YEAR subscription for Purity Coffee. You don't want to miss out on this opportunity!! ⠀ ⠀ How to participate? Click the link in our bio to enter and tag 3 coffee loving friends. You can also post this to your stories for an extra entry!⠀ .⠀ Don't forget the winner must be following @puritycoffee - some other terms and conditions apply.⠀ .⠀ The winner will be announced on Monday, October 14th!⠀ .⠀ .⠀ #coffee #organic #usdaorganic #usdaorganiccertified #puritycoffee #cleancoffee #toxinfree #moldfree #labtested #doctorrecommended #nutritionist #nutritionistapproved #fresh #specialtycoffee #morning #morningcoffee #goodmorning #coffeeday #coffeegiveaway #nationalcoffeeday #freesubscription #puritysubscription

A post shared by Purity Coffee (@puritycoffee) on Sep 29, 2019 at 10:00am PDT

Hosting a giveaway isn't as hard as it looks, so to help here are three giveaway and contest guides to get you started:

The 21 Best Social Media Contests of All Time

9 Steps to Run a Winning Instagram Contest

The Complete Instagram Giveaway Rules Guide (With Examples)

Need help with your next contest ?

Book a free call to learn how our team of contest experts can help you create a high converting Facebook contest today.

4. Join Food Delivery Apps to Increase Your Reach

Gloria Food's ordering statistics reports that 86% of US adults get food delivered to their front door at least once a month. Let's be honest as much as you love coffee, and you don't always want to walk to your local coffee shop for their favorite “pick me up.”

Expand your reach by joining food delivery apps like DoorDash, Uber Eats, and more. People now expect food brands to offer delivery or be listed on food delivery apps. Offering delivery opens your business to not only locals nearby but those around the community who may not be willing to make the journey to your coffee shop each day.

5. Use Social Media to Attract New Customers

What would a marketing article be without social media?

We're in the year 2020, and beyond, social media marketing and social selling are now the norms. Not investing in social media is a mistake you'd want to avoid.

View this post on Instagram

We are currently serving @detourcoffee espresso. Tasting notes: Rich and creamy chocolate and complex (nuts and subtle fruit). So yummy! Also look at all that crema! ?

A post shared by Crêpe Café Gypsy Rose (@cafegypsyrose) on Mar 20, 2017 at 4:01pm PDT

Social media has the power to reach millions of people, not just in your community but across the globe, but let's not get ahead of ourselves. Let's think locally. First, you'll need to create a social media marketing plan. Luckily, we've created this easy to use social media marketing plan with an eleven step template for business owners like yourself.

Secondly, you'll need to pick which social media platforms you'd like to invest in and the type of content ideas.

Here are the top three social media platforms for coffee shops:

Facebook

Facebook may have cut down brands' organic reach by 30% (and growing). However, it's still one of the best platforms to convert followers into shoppers with ads, not to mention it's seen as one of the most comprehensive online directories for local businesses. Next to Google, customers will check your coffee shops Facebook's page for opening hours, a menu, reviews, and check-ins when they visit in person.

Instagram

With over 60 million images and videos uploaded daily, Instagram is a haven for foodies and influencers alike looking for new and exciting brands to try. Giving your coffee shop the perfect space to showcase your best cafe looks, food, and coffee nooks.

View this post on Instagram

@samanthahaze from Illinois #PurityPowered with her Coffee Bar full of Purity Coffee! Every morning she wakes up to her house smelling of a wonderful cup of clean coffee! Don't forget to tag us or send us your Purity Powered photos for a chance to win some awesome prizes!⠀ .⠀ .⠀ #coffee #organic #usdaorganic #puritycoffee #cleancoffee #toxinfree #moldfree #labtested #doctorrecommended #nutritionist #specialtycoffee #puritypowered

A post shared by Purity Coffee (@purity_coffee) on Jan 10, 2020 at 9:00am PST

Twitter

Twitter is still alive despite it's up and down 2019 was the year Twitter too back it's placed as the fastest place to find, read, and share news updates across all industries. This platform fits you perfectly if you'd like to reach a more mature audience.

our lunch is just as legendary as our breakfast. ???? #HarrysCoffeeShop #LaJolla #SanDiego #EatAtHarrys #SanDiegoFood #LaJollaFood #EatSanDiego #EdibleSD #SanDiegoHistory #SanDiegoFoodie #PacificBeachSanDiego #sandiegomom #sandiego_ca #UCSD #lajollalife #lajollahomes pic.twitter.com/7eP37ocxdF

— Harry's Coffee Shop (@HarrysCoffeeLJ) November 15, 2018

Here are 21 social media marketing tips for restaurants

6. Host Food or Coffee Events

Who says you have to stay in your store to market it!

Join food events, parties, or host one yourself. The food traffic is excellent for attracting new customers to your store and getting people hooked on your amazing coffee selections.

View this post on Instagram

What a wonderful experience! Coffee people are the best. I feel so blessed to be part of this amazing industry and I was honored to represent our Colombian Coffee producers at #specialtycoffeeexpo2019 ? So many good coffees in one big room. Thank you all for stopping by and saying hi. I can't wait to reconnect with all of the wonderful people I met! #coffeexpo2019 #specialtycoffee #coffeeimport #singleorigin #singleorigincoffee #colombiancoffee #coffeecomunity #coffeefriends #ilovecoffee #coffeeshow #goodcoffeedoesnotjusthappen

A post shared by Paisa Coffee LLC (@paisacoffeellc) on Apr 15, 2019 at 10:29am PDT

Don't go at it alone, events are for networking, so reach out to brands in your local community and support one another. Hosting a food event could be a combined effort in co-marketing, sponsorship, or planning.

7. Share UGC & Reviews on Social Media

Earlier, we spoke about investing in social media; one of the best ways to make the most out of it is to post user-generated content (UGC) and reviews.

User-generated content (UGC) is content created by individuals outside of the organization or business. It’s authentic and created by your fans.

It also helps to fill your social media content calendar without having to rake your brain around new ideas.

Still not convinced?

Here are some facts to show authoritative reviews can be for your online presence:

72% of customers don't take action until they have read reviews.

Displaying reviews can increase conversion rates by 270%.

60% of people read online reviews for a local restaurant or cafe.

Brands like GymShark, Glossier, Converse, and Nike have grown their multi-billion dollar empire with the help of online reviews and UGC, and so can you.

Here's an example of a happy customer sharing pictures from their visit at Crema Bloom Roastery & Coffee

Here are three powerful guides on UGC and reviews you can use to help boost your coffee shops online presence:

6 Best Brands That Dominate User-Generated Content on Instagram

How to use User-Generated Content Effectively (and Why it Works)

How to Leverage User-Generated Content: Examples & Best Practices

8. Master Google Business

It's one of the most underrated online marketing tools that has proven to benefit your business (regardless of your business size or niche) is Google My Business. It's worth adding to your digital marketing arsenal for 2020 and beyond.

Google My Business is free to use, and it's the future of online marketing. It allows you to gain online visibility, host customer reviews, improves your SEO, and not to mention completes your holy trinity of Google accounts (ad words and analytics).

Bonus! You can create a free website with your Google Business account!

9. Create an Amazing Website for Your Brand

Create a website for your coffee shop to solidify your online presence. There are four types of websites you can consider using:

An eCommerce website

A Blogs

A Portfolio website

A Landing page

You can also select a combination of the four or two features listed above. You won't always be able to share your story, answer FAQs about your coffee shop, and not everyone will come to your store to check your opening hours. You work 8 hours a day, but your website works 24/7 and gives people access to be informed and updated regardless of the time.

With Wishpond's beautiful landing page templates and easy to use drag and drop features, you can easily set up your coffee shop website in minutes. Click here to get started!

The West Brooklyn Coffee Shop

In the past, you had to get a website developer to design your site, now in 2020 and beyond, we have endless templates and platforms to create and host our websites effortlessly.

If you don't have a website, you might be wondering what the best website builder is? Here are the 10 best website builders ranked by our very own Wishpond team.

10. Bring in Live Entertainment & Popular Artist

Live entertainment at a coffee shop can help to liven up the place and attract new customers. Reach out to local favorites in your area and do a co-promotion for your event; this could be seasonally or weekly.

With the help of co-promotion, you can combine your followers and audience online to increase your coffee shop exposure. Feel free to hand out a few samples to get people interested in making a purchase.

11. Host a Coffee Making Class

You don't have to give out your coffee shop's secret recipe, but you can share your coffee-making experience with true coffee lovers. Host a coffee-making class at your store or community center and invite locals to join.

View this post on Instagram

Tomorrow morning at 10am, Rise & Grind: Creating a morning coffee ritual. If you’ve ever been curious on how to slow down your mornings, brew an intentional cup that isn’t so automatic, and experiment with a new method...this is for you. We MAY even have a complimentary spot or two available. DM to claim ??

A post shared by Found Folk (@thefoundfolk) on Jan 18, 2020 at 12:43pm PST

If you can't fit a monthly class into your schedule, host an online course instead! You can pre-record each class and host them on your website and market it on your social media platforms. Here are 55 ways to market your online course & increase sales in 2019

At the end of the class, encourage your students to become buyers by giving them a one-time discount or coffee + pastry bundle on their next visit.

12. Use Creative Marketing Displays (sign and billboards)

How you creatively display your coffee shop interior and exterior can attract your ideal customer. Looks matter!

Long are the days when a counter and a set of chairs and tables were enough to attract customers. Popular coffee shops are investing in decor and interior design to make their stores more appealing to increase foot traffic and customers who need a space to stay for prolonged periods.

Remember, the more welcoming your coffee shop is, the more people will spend time in your store, the more coffee they'll need to fill up on during their stay.

Here are 5 proven tips for the perfect coffee shop design, inside and out!

13. Create a Loyalty or Rewards Program

Make loyal customers happy and encourage new customers to make more purchases with a rewards or loyalty program. People are always more likely to make a purchase when an incentive is in the mix. People want to be rewarded for spending.

Starbucks is renowned for its rewards program. Their rewards program membership increased more than 25% over the past two years, climbing to 16 million active members as of December 2018, a 14% increase over the prior year.

Your rewards program could be a simple "punch card" method or a mobile app to make online ordering and payment easy. You want to ensure that your reward program is as simple and easy to follow as possible. Anything that requires jumping throw hoops will leave customers discouraged.

Remember that even with a customer loyalty program you'll still have to maximize your customer loyalty strategy by keeping your rewards program on track.

14. Invite Influencers and Food Bloggers

Never underestimate the power of influencer marketing, especially when it comes to coffee. Instead of creating an influencer campaign, host an exclusive coffee event where only food bloggers and influencers of your choosing are invited to try a new product or a special menu.

You can also ask influencers to post pictures with their honest review in exchange for an invite or a free coffee.

You can also use apps like Node to find influencers and agencies to work with your coffee shop.

Still not sure where to start with influencer marketing. Check out our essential guide to getting started with influencer marketing.

15. Use Google Adwords to Increase Foot Traffic

During peak coffee drinking hours, use Goodgle geo-targeted ads to drive foot traffic to your store. Geo-targeting is the practice of delivering content or advertisements to customers based on their geographic location. Also known as PPC, but we won't get too technical with this one.

One of the best tools for geo-targeting is Google Ads (formerly known as AdWords). This tool allows you to set specific locations you want your ads to show.

You can hire a Google Adword expert to manage your campaigns, or you can do it yourself. If you decide to be your own ads manager, here are some helpful guides to help you get started:

How to Create a Google AdWords Plan in 10 Easy Steps

Advice for the Lone Marketer Who's Never Touched Google Adwords Before

Google AdWords: 25 Glossary Terms You Need to Know

16. Host a Customer Appreciation Events or Deals

Host a customer appreciation the day at your coffee store use it as an opportunity to attract new customers. Invest in your customers, and you'll build long-life loyalty for your brand.

@Starbucks when you spend a fortune at Starbucks they send you this!! Thank you Starbucks for showing your appreciation to your loyal customers !#ilovestarbucks #starbucks #StarbucksCupGiveaway pic.twitter.com/UyM3Y12yhw

— lori castro (@lorijc714) November 7, 2019

The Advisor Coach states it best “A client who feels appreciated is more likely to stick with you. You might feel like you’re holding onto clients with a periodic phone call, but it will eventually come back to haunt you.

If there’s a down market, you want the client who continues to consolidate accounts and invest more assets. You won’t get that from someone who doesn’t know you or trust you. An impersonal phone call or birthday card won’t cut it.”

Summary

Learning how to market your coffee shop is just the beginning, now you'll have to learn to maintain it. Once you start consistently implementing these marketing ideas, you'll begin to see a change in the way customers see, interact, and purchase from your coffee shop.

One way to keep the wall rolling is to start automating your marketing. Marketing automation allows you to put your marketing campaigns and efforts on auto-pilot. Giving you more time to focus on running your shop.

Here's a quick recap of these surprising coffee shop marketing ideas you can use to increase customers today:

Master Your Coffee Stores Branding

Offer Free Sampling to Encourage Purchases

Host a Giveaway or Coffee Lovers Contest

Join Food Delivery Apps to Increase Your Reach

Use Social Media to Attract New Customers

Host Food or Coffee Events

Share UGC & Reviews on Social Media

Master Google Business

Create an Amazing Website for Your Brand

Bring in Live Entertainment & Popular Artist

Host a Coffee Making Class

Use Creative Marketing Displays (sign and billboards)

Create a Loyalty or Rewards Program

Invite Influencers and Food Bloggers

Use Google Adwords to Increase Foot Traffic

Host a Customer Appreciation Events or Deals

The Complete Guide to Social Media Marketing for Coffee Shops

15 Mouth-Wateringly Good Restaurant Marketing Ideas

20 Creative Restaurant Contest Ideas

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#IFTTT #RSSMix.com Mix ID 8230801

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mikemortgage · 5 years

Text

Online ads spoil Christmas surprises, raising privacy concerns: experts

Lisa Clyburn knew she had found the perfect gift for her nine-year-old son: a feline-themed logic game that would appeal to his passion for cards and cats.

But when the Edmonton child psychologist pulled out her phone to show her son a funny cat video on Facebook, she fears she may have inadvertently tipped him off to the Christmas Day surprise after an ad for the present she had just ordered online popped up in her feed, catching the boy’s eye.

“It wouldn’t have been on his radar had he not seen it,” Clyburn said with a sigh. “I wanted it to blow his mind that mom found this cool game that I knew that he would like.”

Clyburn is one of a number of social media users who say they’ve been burned by online advertisements spoiling romantic getaways, season tickets and even an engagement ring, with some internet shoppers taking precautions such as searching for decoy gifts in order to throw their loved ones off the scent this holiday season.

But experts say it’s not only surprises that are at risk of being exposed as tech companies and retailers develop increasingly sophisticated tools to target users with online advertisements.

University of Toronto marketing professor David Soberman said the practice of collecting information about consumers in order to target them with ads is about as old as the industry itself. But the online age has provided companies with a trove of personal information that allows them to target consumers with a degree of precision that can at times feel unsettling.

Soberman said companies build consumer profiles by tracking their online movements linked to an IP address, a unique identifier for each computer using the internet, and through cookies, which are tiny text files that allow websites to log a user’s visits and activity. Advertisers can also use data that people volunteer when creating a profile for a website or app — such as name, age and location — so when a user signs into their account on a new phone or computer, their surfing habits can be tracked across devices, he said.

One of the ways businesses can try to reach potential buyers is through a process called retargeting, said Soberman, in which users are served with ads for products they have already looked up online. For example, he said, if an online shopper visits a website for a hardware store for the crafter on their Christmas list, then ads from that retailer will follow the user around the internet to entice them to click purchase.

Ideally, these personalized advertisements should create value for both the seller and the buyer, said Soberman.

The small share of ads that pique users’ privacy concerns are only a symptom of a much broader problem, which is that people don’t understand that they signed up for being tracked when they checked off the box agreeing to a website’s terms and conditions, he said.

“I think that what ends up happening is that it’s only when we feel something’s done that we feel isn’t quite right, that you’ll have a situation where you’re not happy,” said Soberman. “A lot of people are agreeing to things, then they get upset afterwards.”

Vance Lockton, a strategic analyst at the Office of the Privacy Commissioner of Canada, said the privacy watchdog takes two primary considerations into account in monitoring the online ad market — the sensitivity of the information, and the reasonable expectations of the individual.

Most online advertising is based on an “opt-out” model of consent, said Lockton, which means companies can assume that they are permitted to track users’ behaviour for marketing purposes, but have to give them an option to withdraw from being targeted.

On platforms like Google and Facebook, all it takes is a few clicks for a user to view and change their ad settings, and the Digital Advertising Alliance Of Canada offers a tool that allows users to opt out of targeted ads from a number of networks.

But Lockton said federal law sets a higher bar of “opt-in” consent for online advertisements based on sensitive subjects that a user would expect to remain private, such as health and financial information, requiring that users explicitly agree to being served with ads about these topics based on their search history.

In a 2015 study, the privacy commissioner’s office examined 9,000 ads and found that three per cent were targeted based on previous searches. Of those roughly 300 targeted ads, investigators found that 34 were based on sensitive searches such as “pregnancy test,” “women’s shelter” or “depression cures.”

Even if the scale of the problem seems relatively minor, Lockton said the impacts of this information being revealed can be far reaching.

He said the regulations also don’t account for the swaths of information that depending on the context, could be considered sensitive.

“There’s no bright-line test to say what is sensitive and what’s not,” he said. “An engagement ring … (is) certainly something that I would say it isn’t obvious to me one way or the other whether it’s sensitive. A case certainly could be made that it would be.”

For Eric Morris, director of Google Canada’s retail business, these distinctions are crystal clear. If an online shopper is looking for an engagement ring, they may want to be exposed to offers from different jewellers to find the best cut and price for the occasion, he said, and it’s up to the user to keep their browsing secret from their hopefully soon-to-be-betrothed.

“We do differentiate between engagement rings and what we call sensitive information, whether it’s related to health or someone’s financial information,” he said, adding that one can find a list online of sensitive categories where the company has made that distinction.

For sensitive categories including health care and financial services, Morris said Google has strict policies in place to prevent information about a user’s personal hardships, identity and beliefs and sexual interests from being revealed through targeted advertising. He said Google has developed artificial intelligence technology that can filter out ads with sensitive information, and human staffers also review ads to ensure that users’ privacy is being protected.

A Google Canada spokesperson abruptly ended the phone interview when Morris was asked whether ads that may bypass the tech giant’s sensitivity screening would constitute a violation of users’ privacy. Morris was also prevented from answering questions about what kinds of information Google collects about users for the purposes of targeted advertising.

Ramona Pringle, director of Ryerson University’s Innovation Studio, said tech companies are often opaque about their targeted advertising practices, but if an online service seems “free,” it’s safe to assume it’s your information the business is selling.

“Any time you see a new feature being invented or being introduced, we should ask ourselves: How are they able to collect new information on me using this tool?” said Pringle.

As intrusive as they may seem, targeted advertisements provide a window into the scale of information that companies are collecting about users, a fact many people otherwise seem to forget when scrolling through cyberspace.

“We live in the information age, and part of that means… that information is in our face even when we’re not looking for it, or we’re trying to keep it from people,” Pringle said.

“There’s been interesting cases where businesses know more about people than those people might have even revealed to their family members and their closest friends.”

Follow @abresge on Twitter.

from Financial Post https://ift.tt/2zWWijv via IFTTT Blogger Mortgage Tumblr Mortgage Evernote Mortgage Wordpress Mortgage href="https://www.diigo.com/user/gelsi11">Diigo Mortgage

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srasamua · 6 years

Text

What Google’s E-A-T score means for ecommerce

Google updated their search quality rating guidelines in July. These rating guidelines, which you can view here, are used by humans to rate the quality of web pages as search results for specific queries. These ratings are used to guide how Google’s search engineers improve their search engine.

Soon after the update to the guidelines, Google introduced a broad core algorithm update circa August 1st, most likely to ensure that the search engine was returning results that reflected the changes to its guidelines.

One of the most important changes to the guidelines was a greater focus on Expertise, Authority, and Trustworthiness (E-A-T), as well as a focus on applying this to individual authors—not just brands or web pages.

E-A-T is important for the ecommerce industry because shopping pages are considered by the rater guidelines to be “Your Money or Your Life” (YMYL) pages, and these types of pages are held to the highest quality standards. For that reason they are also expected to have the highest E-A-T.

If you want your shopping pages to show up in the search results, you will need to identify how to maximize your E-A-T score for Google’s hypothetical human quality raters, which Google’s algorithms are designed to emulate.

Let’s talk about how to do that.

Which content is Google taking into consideration?

The expertise, authority, and trustworthiness of a page are determined primarily by looking at the main content on the page. What counts as main content is obvious when we are talking about a content site like a blog, but which content are Google’s quality raters taking into consideration on your category and product pages?

The first important thing to recognize is that “content” is not limited to text. The rater guidelines explicitly state that “webpage content includes … functionality (such as online shopping features, email, calculator functionality, online games, etc.).”

So raters aren’t just being asked to evaluate text. They’re being asked to evaluate your site’s functionality. It isn’t just the text on your page that needs to be high E-A-T, it’s the design, interface, interactivity, useability, and other features.

For example, raters are explicitly asked to “put at least one product in the cart to make sure the shopping cart is functioning.” They are reminded that “high quality shopping content should allow users to find the products they want and to purchase the products easily.” I highly recommend meeting these basic functions expected of the modern ecommerce site in service of that goal:

A persistent shopping cart that stores the products you are planning to buy

The ability to create a wishlist

The ability to sort category pages and search results by price, weighted relevance, review score, best sellers, and similar criteria

The ability to filter category and search results by product features and tags

A responsive design that looks good and functions well on mobile devices

Modern search capable of interpreting queries and dealing with misspellings rather than simply matching text exactly to what is found on the page

Google provides quality raters with some examples of main content. In an example featuring a product page, they consider the content behind the reviews, shipping, and safety information tabs to be main content:

The rest of the content on the page is considered “supplementary content.” This is because the purpose of the shopping page is to sell or give information about a product. Everything directly involved in serving that purpose is considered main content. Everything peripheral to it, such as suggested products and navigation, is considered to be supplementary.

For a page to receive a good quality score, raters are asked to look for a “satisfying amount of high quality content.” They give an example of a shopping page that includes “the manufacturer’s product specs, …original product information, over 90 user reviews, shipping and returns information, [and] multiple images of the product.” High E-A-T isn’t going to get you far enough if the amount of content isn’t satisfactory for the purpose of the shopping page, so this is where you need to start.

Prerequisites

For quality raters to determine the E-A-T of your shopping pages, there are a few things they need to be able to find to give you a positive score at all.

When raters are evaluating shopping pages, the guidelines ask them to “do some special checks” for “contact information,” including “policies on payment, exchanges, and returns,” suggesting that this information will most likely be found under “customer service.” Make sure this information is present and easy to find.

What is expertise in the ecommerce industry?

The rater guidelines offer an example of a shopping page that earns a high quality score because of its high E-A-T:

They say that the page has “high E-A-T for the purpose of the page” because they have “expertise in these specific types of goods.” They mention that many of the products sold on the site are unique to this company, presumably as evidence of this. They also mention that they have “a positive reputation.”

This suggests that what counts as expertise for a shopping page, according to Google, is the expertise of the manufacturer and the brand regarding the products being sold. The fact that they have a good reputation and exclusive products are used as evidence of this. Needless to say, this means you should only work with manufacturers that have recognized expertise in the industry.

The expertise of those who don’t work for your brand are actually relevant as well. The guidelines ask raters to look for “recommendations by experts, news articles, and other credible information…about the website” while they are doing reputation research for your brand or your content creators.

This emphasizes the importance of outreach in earning a high E-A-T score. Obviously, your products, your site functionality, and your brand integrity must be inherently high in order to earn positive press and recommendations from experts in the appropriate industries, but there are limits to how much your site and products are capable of promoting themselves.

To earn a positive reputation, you will also need to reach out directly to industry influencers and experts, send products to product reviewers, and make headlines by taking newsworthy actions. Failing to do so means that even if your products, brand, and site are stellar, while you won’t have a negative reputation, you will have less of a reputation than those who have made the effort to promote themselves effectively.

Crucially, reputation requires high editorial freedom. Placing sponsored content on sites or promoting your site with ads will not earn you a positive reputation, at least not directly, because content created by your own brand isn’t considered during this research phase.

What makes an ecommerce brand authoritative?

The rater guidelines consider this shopping page to deserve the “highest quality” rating:

As part of the reasoning behind this, they mention that “since the store produces this backpack, they are experts on the product, making the page on their own website authoritative.”

This reveals an interesting insight into how Google decides product content is authoritative. An industry expert or the manufacturer of the product needs to be providing the information, or it isn’t authoritative.

In contrast, a blog post written by somebody who doesn’t work in this industry, isn’t an outdoors enthusiast, and otherwise doesn’t know very much about backpacks wouldn’t be considered an authority on this product.

Google provides this page as an example of one that should receive the “lowest” quality rating:

They name “no evidence of E-A-T” as one reason for this. They note that the “Contact Us” page doesn’t give a company name or physical address, and that the “Shipping and Returns” page lists a different company that doesn’t seem related.

Perhaps most notably for authority considerations, however, they note that they include official looking logos for the Better Business Bureau and Google Checkout, but these don’t seem to actually be affiliated with the website. While the guidelines don’t explicitly mention it, the inclusion of the “Nike” logo in the header also seems to be deceptive.

When it comes to authority, Google seems to be most concerned with how it can be misrepresented. Presumably, a small company with limited reach could still be considered to have good authority so long as it only claims to be the authority over its own products. Likewise, a marketplace selling products produced by other manufacturers would presumably be considered authoritative if it were easy to verify that those manufacturers were indeed affiliated with the seller, and that the ecommerce site was an authorized merchant.

For this specific example, had the Nike, BBB, and Google Checkout logos linked to some sort of verification of affiliation, the page likely would have been considered to have high, or at least satisfactory authority.

What is trustworthiness for ecommerce sites?

To be considered high quality, raters are asked to look for “satisfying customer service information” when evaluating shopping pages. This means that any potential questions or concerns that shoppers might have about the product and the buying process should be addressed.

It’s best to be as extensive and comprehensive as possible. The purpose of the product, how to use it, what it looks like, and what results they should expect need to be covered in as much detail as possible.

Information about shipping charges should be transparent and revealed up front.

Return policies, guarantees, and similar information should be easily accessible. The checkout process shouldn’t surprise users by completing before they thought they were making a purchase or introducing fees they were not expecting or warned about.

Contact information, live chat, and customer support should be easy to find.

Remember that Google is considering all of this information main content. This should be reflected in your site design as well. Do not hide this information away or make it difficult to find. Put it where shoppers and human quality raters alike would expect to find it and where it will alleviate any concerns about the buying process.

The guidelines explicitly mention that stores “frequently have user ratings,” and that they “consider a large number of positive user reviews as evidence of positive reputation.”

Needless to say, it’s strongly recommended to introduce user review functionality to your site. User reviews have a well-measured positive impact on search engine traffic. Various studies have found that 63% of users are more likely to buy from a site that features user reviews, that users who interact with user reviews are 105% more likely to make a purchase, that they can produce an 18% lift in sales, and that having 50 or more reviews can result in an additional 4.6% boost in conversion rates.

In addition to allowing users to leave reviews, it’s important to encourage your users to leave reviews. Include automated emails asking your users to leave a review into your checkout process, with emails arriving in user’s inboxes shortly after their product is shipped successfully, or even papers telling them how to leave a review sent with the product.

If you’re concerned that asking users to leave reviews, or allowing them to in the first place, will result in negative reviews, this fear is largely unfounded. A study published in Psychological Science found that buyers were actually more influenced by the number of reviews than by the overall score, even to the extent that this was considered irrational behavior on their part.

Another study found that users are actually more likely to purchase a product with a rating between 4.2 and 4.5 stars, since excessively high star ratings are considered suspicious.

Finally, if you leave users to their own devices, the ones who are most likely to leave a review are the ones who are either extremely surprised by how well things went, or extremely disappointed. Additionally, they will review your products on another site if they can’t do so on yours, and Google’s guidelines ask quality raters to look at other sites for reviews.

For these reasons and more, try asking your users to leave reviews.

One crucial piece of the puzzle for trustworthiness is security. The guidelines specifically call out an “insecure connection” on a checkout page as a reason to consider a shopping page untrustworthy, and a reason to give it a “low” quality rating. While they are specifically talking about the checkout page, it’s best to deploy HTTPS on every page of your site in order to eliminate any source of doubt.

Another example receiving the “lowest” score, is considered malicious because it asks for the user’s government ID number and ATM pin number. While this is an obvious piece of deception that no legitimate checkout page would ask for, consider less clearly malicious features that could lead to distrust. For example, requiring an email address for checkout, without explanation, that automatically adds users to an email list instead of the option to opt into one, is likely to reduce your trust score.

Conclusion

Google’s search quality evaluator guidelines indicate that expertise, authority, and trustworthiness are central considerations for Google’s engineers. To perform well in the search results for the foreseeable future, your pages should be developed as though humans were evaluating them for these factors.

When it comes to ecommerce, shopping pages are of primary concern, and E-A-T functions differently for them than it would for a blog post. A high quality ecommerce site doesn’t just feature authoritative text, its features and functionality are built with E-A-T in mind.

Earn expertise by working with manufacturers at the top of their industry, and by getting your brand and products in front of industry experts. Be authoritative by partnering with authoritative brands and ensuring that everything is easily verifiable. Build trust with user reviews, extensive contact and customer service information, a secure site, and a transparent checkout process.

Invest in these features to ensure that your shopping pages continue to perform well and remain competitive in the long run.

Manish Dudharejia is the president and founder of E2M Solutions Inc, a San Diego based digital agency that specializes in website design & development and ecommerce SEO. Follow him on Twitter.

from Digtal Marketing News https://searchenginewatch.com/what-googles-eat-score-means-ecommerce

0 notes

evaaguilaus · 6 years

Text

What Google’s E-A-T score means for ecommerce

Let’s talk about how to do that.

Which content is Google taking into consideration?

A persistent shopping cart that stores the products you are planning to buy

The ability to create a wishlist

The ability to sort category pages and search results by price, weighted relevance, review score, best sellers, and similar criteria

The ability to filter category and search results by product features and tags

A responsive design that looks good and functions well on mobile devices

Modern search capable of interpreting queries and dealing with misspellings rather than simply matching text exactly to what is found on the page

Prerequisites

For quality raters to determine the E-A-T of your shopping pages, there are a few things they need to be able to find to give you a positive score at all.

What is expertise in the ecommerce industry?

The rater guidelines offer an example of a shopping page that earns a high quality score because of its high E-A-T:

What makes an ecommerce brand authoritative?

The rater guidelines consider this shopping page to deserve the “highest quality” rating:

As part of the reasoning behind this, they mention that “since the store produces this backpack, they are experts on the product, making the page on their own website authoritative.”

Google provides this page as an example of one that should receive the “lowest” quality rating:

What is trustworthiness for ecommerce sites?

Information about shipping charges should be transparent and revealed up front.

Contact information, live chat, and customer support should be easy to find.

The guidelines explicitly mention that stores “frequently have user ratings,” and that they “consider a large number of positive user reviews as evidence of positive reputation.”

Another study found that users are actually more likely to purchase a product with a rating between 4.2 and 4.5 stars, since excessively high star ratings are considered suspicious.

For these reasons and more, try asking your users to leave reviews.

Conclusion

Invest in these features to ensure that your shopping pages continue to perform well and remain competitive in the long run.

Manish Dudharejia is the president and founder of E2M Solutions Inc, a San Diego based digital agency that specializes in website design & development and ecommerce SEO. Follow him on Twitter.

from Digtal Marketing News https://searchenginewatch.com/what-googles-eat-score-means-ecommerce

0 notes

hotspreadpage · 6 years

Text

What Google’s E-A-T score means for ecommerce

Let’s talk about how to do that.

Which content is Google taking into consideration?

A persistent shopping cart that stores the products you are planning to buy

The ability to create a wishlist

The ability to sort category pages and search results by price, weighted relevance, review score, best sellers, and similar criteria

The ability to filter category and search results by product features and tags

A responsive design that looks good and functions well on mobile devices

Modern search capable of interpreting queries and dealing with misspellings rather than simply matching text exactly to what is found on the page

Prerequisites

For quality raters to determine the E-A-T of your shopping pages, there are a few things they need to be able to find to give you a positive score at all.

What is expertise in the ecommerce industry?

The rater guidelines offer an example of a shopping page that earns a high quality score because of its high E-A-T:

What makes an ecommerce brand authoritative?

The rater guidelines consider this shopping page to deserve the “highest quality” rating:

As part of the reasoning behind this, they mention that “since the store produces this backpack, they are experts on the product, making the page on their own website authoritative.”

Google provides this page as an example of one that should receive the “lowest” quality rating:

What is trustworthiness for ecommerce sites?

Information about shipping charges should be transparent and revealed up front.

Contact information, live chat, and customer support should be easy to find.

The guidelines explicitly mention that stores “frequently have user ratings,” and that they “consider a large number of positive user reviews as evidence of positive reputation.”

Another study found that users are actually more likely to purchase a product with a rating between 4.2 and 4.5 stars, since excessively high star ratings are considered suspicious.

For these reasons and more, try asking your users to leave reviews.

Conclusion

Invest in these features to ensure that your shopping pages continue to perform well and remain competitive in the long run.

Manish Dudharejia is the president and founder of E2M Solutions Inc, a San Diego based digital agency that specializes in website design & development and ecommerce SEO. Follow him on Twitter.

What Google’s E-A-T score means for ecommerce syndicated from https://hotspread.wordpress.com

0 notes

bambiguertinus · 6 years

Text

What Google’s E-A-T score means for ecommerce

Let’s talk about how to do that.

Which content is Google taking into consideration?

A persistent shopping cart that stores the products you are planning to buy

The ability to create a wishlist

The ability to sort category pages and search results by price, weighted relevance, review score, best sellers, and similar criteria

The ability to filter category and search results by product features and tags

A responsive design that looks good and functions well on mobile devices

Modern search capable of interpreting queries and dealing with misspellings rather than simply matching text exactly to what is found on the page

Prerequisites

For quality raters to determine the E-A-T of your shopping pages, there are a few things they need to be able to find to give you a positive score at all.

What is expertise in the ecommerce industry?

The rater guidelines offer an example of a shopping page that earns a high quality score because of its high E-A-T:

What makes an ecommerce brand authoritative?

The rater guidelines consider this shopping page to deserve the “highest quality” rating:

As part of the reasoning behind this, they mention that “since the store produces this backpack, they are experts on the product, making the page on their own website authoritative.”

Google provides this page as an example of one that should receive the “lowest” quality rating:

What is trustworthiness for ecommerce sites?

Information about shipping charges should be transparent and revealed up front.

Contact information, live chat, and customer support should be easy to find.

The guidelines explicitly mention that stores “frequently have user ratings,” and that they “consider a large number of positive user reviews as evidence of positive reputation.”

Another study found that users are actually more likely to purchase a product with a rating between 4.2 and 4.5 stars, since excessively high star ratings are considered suspicious.

For these reasons and more, try asking your users to leave reviews.

Conclusion

Invest in these features to ensure that your shopping pages continue to perform well and remain competitive in the long run.

Manish Dudharejia is the president and founder of E2M Solutions Inc, a San Diego based digital agency that specializes in website design & development and ecommerce SEO. Follow him on Twitter.

from Digtal Marketing News https://searchenginewatch.com/what-googles-eat-score-means-ecommerce

0 notes

nancygduarteus · 7 years

Text

Against the Travel Neck Pillow

Is there a pillow as useless as the U-shaped travel neck pillow? There is not. This half-ovate, toilet seat cover-esque object reigns as King of Travel Accessories, while failing miserably at its intended sole use. It is a scourge for reasons that I will outline in this essay and of which, by the end, I will convince you without question.

This past summer, I had occasion to travel by plane with such a pillow—memory foam in a pleasant maroon—and did so thoughtlessly, stuffing it into my carry-on as if it were my passport, or a book to ignore while watching, God willing, episodes of Sex and the City on the tiny television. When it came time to attempt sleep I, like many of my fellow passengers, dutifully placed the U-shaped pillow on my shoulders. As my neck protruded an uncomfortable distance from the seat back, I let my head fall to my left. No good. I let my head fall to my right. No good. I scrunched the pillow up, so it was more like a tiny, oddly-shaped normal pillow, but the damn thing kept bouncing back to U-shape, which, by design, has a hole in it, so that was definitely no good.

This damn pillow was no good.

It might come as a shock to you to hear someone speak the truth about U-shaped neck pillows so plainly, as this sort of pillow has been allowed to exist unchecked since it was patented in 1929. I understand and will allow you a moment to compose yourself. Have you taken it? Okay. The U-shaped neck pillow is an unsupportive abomination; a pernicious, deceitful, recklessly ubiquitous travel trinket lulling the masses not to sleep but to a zombielike restlessness for which they have been trained to blame themselves, i.e., “I can’t sleep on airplanes.” The U-shaped travel neck pillow is a useless trash pillow for nobody.

But not everyone agrees. “I bought this pillow for the long-weekend holiday trip. The memory foam is the perfect firmness, and it is so soft and comfortable,” says someone named Ivan in an Amazon review of a neck pillow similar to that which failed me on my recent flight. Okay, Ivan. Someone named Allen says, “I use this in the car. I fall asleep very easy. This keeps my neck comfortable and I don't wake up with neck pain.” Okay, Allen. Someone named Cass says, “I returned it as it had a horrible chemical smell, plus whatever was inside was a solid piece. I wanted something that had little pellets.” Well. This one seems like more of a “Cass” issue, actually.

Brad John, the cofounder of Flight 001, a popular chain of travel stores about which Martha Stewart has allegedly commented, “I love this store, it looks like an airplane,” told me the U-shaped travel pillow sells very well, even though there hasn’t been much innovation in the market. “They’re basically the same as they’ve always been. We sell the heated ones, the inflatable ones, the foam ones.” The main advancement, he said, and the top seller at the moment, is a convertible travel pillow “which you can either make into a regular pillow or a U-neck.” Very interesting that the top-selling U-shaped neck pillow is one that has the ability to function as a normal, non-U-shaped neck pillow.

Brad John himself uses a normal pillow on flights. “I just don’t find the neck pillow comfortable,” he said, “but that’s just personal preference.”

Everyone I spoke with agreed that the U-shaped neck pillow stinks, notably my friend Megan Reynolds who said, “We have one in the house but the boy cat uses it for sex.” My friend Lindsay Robertson, to whom I was referred explicitly because she regularly uses a U-shaped neck pillow on flights, proved to secretly be a member of the U-shaped-neck-pillow resistance: “I never actually use it as a neck pillow, because I can't sleep that way—I'm not sure anyone can,” she told me. Instead, she puts her neck pillow on the tray table in front of her, takes off her glasses, puts her hands in her lap, and “[lets her] face fall completely forward into the pillow, as if [she has] expired.”

What accounts for why some derive comfort from the U-shaped neck pillow—(liars)—and some do not? I asked Mary O’Connor, who is a professor of orthopedics and rehabilitation and the director of the Center for Musculoskeletal Care at Yale. “I’m unaware that there is any clinical data that shows they’re effective in reducing neck strain or neck discomfort,” she said, “However, many of us who travel have experienced falling asleep with our neck in a weird position and it bothering us thereafter. So, I think they can be helpful, but that depends on how they’re used and whether they support the neck.”

The ideal pillow, she said, would keep your head and neck in neutral alignment with your spine, so you’re not too far forward, or backward, or too far to one side or the other. “But how do you know, when you’re in the airport, that the pillow you’re going to purchase is going to give you the right support?” O’Connor asks. “The pillows are all the same. Some people have short necks, some people have long necks, and there’s no ability to look and say, ‘I need this design or this size pillow for my neck, to really work well for me.’ And that’s part of the challenge. Could one of those pillows help someone? Yes, they could. Will they help everyone? Probably not.”

I attempted to find research pointing to the uselessness or usefulness of the dreaded U-shaped neck pillow, and came up empty-handed. However I did find a study titled “The Use of Neck-Support Pillows and Postural Exercises in the Management of Chronic Neck Pain,” which was published in The Journal of Rheumatology in 2016 and dealt with the positive effects of bed-specific neck-support pillows for people with chronic neck pain. I spoke to the study’s coauthor Brian Feldman, a senior scientist and head of the Division of Rheumatology at Toronto’s Hospital for Sick Children, who made sure I understood that his study was not, actually, about the U-shaped travel pillows people use on planes. I understand. I thought he might be able to offer some insight, anyway.

In, he stressed, his own opinion of U-shaped travel pillows, he said, “I can’t stand them. I never use them. They’re not built strongly enough or firm enough. There are all kinds of new gizmos that people have been developing for pillows for sleep in transportation, and they tend to be more like straps that hold your head in place, or boxlike structures that you can sit forward and place your head in, or neck collars, which give you much more support around your neck. Those kinds of things are probably all much better than the typical U-shaped pillow.”

Keeping your neck in a nice physiological position while sleeping is a wonderful thing to do, he said, but the issue with U-shaped pillows is that they aren’t built to be firm enough or high enough to help most people, plus they don’t circle around the neck properly. “They just don’t do the job they’re supposed to do,” Feldman says. In order to work, he thinks they’d have to look more like the kind of rigid neck collar you see on someone who has recently injured their neck, one “that presses up into the head and keeps the chin up and supported so the head doesn’t flop over in any way once you’ve fallen asleep” while sitting up.

Also, don’t they look like the the first-ever stone pillow used by Mesopotamians in 7,000 BC? Seems like we should not still be using a pillow that looks like the first-ever stone pillow used by Mesopotamians in 7,000 BC, but that’s just my opinion.

If I could leave you with one piece of advice, it would be: Take a hard look at whether or not your U-shaped travel pillow is worth toting on your next flight. Are you stuffing it into your carry-on out of usefulness, or out of habit? Is it taking up precious storage space because it will help you sleep, or because you thought you should buy it even though there you’ve encountered no evidence, either personal or scientific, to suggest that this thought is correct? Are you wrong, or do you agree with me? Ask yourself these questions, and then leave the U-shaped pillow behind.

(Unless you’re a boy cat and you’d like to use it for sex.)

from Health News And Updates https://www.theatlantic.com/health/archive/2017/10/against-the-u-shaped-travel-neck-pillow/542472/?utm_source=feed

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brajeshupadhyay · 4 years

Quote

Was the Mitron app made in Pakistan? Is it just a clone of TikTok, and why was it briefly removed from Google Play? For better or for worse, the app which became famous as a ‘Made in India’ alternative to TikTok, at a time when a huge YouTube versus TikTok fight was brewing and anti-China sentiment in India ran so high that an app called Remove China Apps ended up being one of the most popular free apps in India, has gained a lot of notoriety. This only increased once reports broke that the source code of the app wasn’t developed by the Mitron team but instead, purchased, for just about Rs 2,500, from a software developer based in Pakistan. Gadgets 360 spoke to the co-founders of the Mitron app, Shivank Agarwal and Anish Khandelwal, to clarify some of these doubts, but at the end of our conversation, more questions remain. Although Agarwal and Khandelwal have been speaking up now to try and make it clear that their app does not have any connection to Pakistan, their responses have been unclear at best. Speaking to Gadgets 360, as well as other news organisations, Khandelwal said that they purchased the licensed code and a template of the Mitron app from Envato. “Our focus was on the suitability of the initial template we purchased and the origin of the developer was neither displayed nor relevant,” he said. However, Irfan Sheikh, the CEO and co-founder of Pakistan-based software developer Qboxus had already made the same claim — that Qboxus’ code for the TicTic app was purchased from Envato’s marketplace CodeCanyon, to create the Mitron app. In fact, security researcher Karan Saini did an analysis of the code of the Mitron app, and wrote that “several strings with TicTic have been left as it is.” From the same article, it was noted: “Further, a ‘change_log’ file present in the decompiled Mitron source code contains the string ‘com.dinosoftlabs.tictic’ – which is the package name of the TicTic application developed and released by Qboxus.” Despite these questions, however, Khandelwal doubled down on the ‘Made in India’ narrative, telling Gadgets 360 that the app was developed by a “small team based out of Bengaluru.” According to him, the app was made by a team of five people. Khandelwal also said that it was not a TikTok clone, although in its listing on Envato’s marketplace, Qboxus describes the TicTic code as: “Build your unique Tik Tok / Musical.ly / Dubsmash-like Clone Today!” However, at this point, the Mitron founders are not willing to confirm that the code they purchased was from Qboxus. Asked about it, Khandelwal said, “Our focus was on the suitability of the initial template we purchased and the origin of the developer was neither displayed nor relevant.” In all his replies, Khandelwal completely avoided mentioning Qboxus directly. However, Sheikh, who initially reached out to multiple publications to let people know about the connection between TicTic and Mitron, has also decided not to speak further on the matter. Asked about it, he told Gadgets 360, “Well actually, I don’t want to comment on this issue anymore. The reason is just business.” What’s left is a mess of contradictory claims, where Khandelwal both agrees that he purchased the code from Envato and then says that it was fully proprietary, and also says that any claim by any party claiming that it is a repackaged app is “false, malicious and libellous,” despite the references in the codebase of Mitron to TicTic, as noted in the analysis by Saini reported in The Quint. We have reproduced the entire, unedited conversation between Khandelwal and Gadgets 360 below: How many members are there in your team? Khandelwal: We are a small team based out of Bangalore but we are quickly expanding the team to rapidly improve the product experience and to continuously improve the backend design to scale. How did you get the idea to develop the Mitron app? Khandelwal: My co-founder Shivank Agarwal and I spent a lot of time brainstorming on our startup idea before we decided to build Mitron. Our mission is to build a short-form video app that reimagines digital engagement and entertainment, while being sensitive to the users in our market and compliant with our local laws. Mitron app co-founders Shivank Agarwal (left) and Anish Khandelwal (right) have been speaking up now What were the initial challenges in building the Mitron app successful? Khandelwal: We launched an initial version of Mitron just over a month ago, making constant improvements even as we were working our full time jobs. Our plan was to go fully behind Mitron from June, after some initial iterations on the product. MitronTV, to our pleasant surprise, started to take off rapidly during the last 2 weeks. Frankly, we weren’t prepared for such a sharp rise in the adoption of the product. Given the rise of Mitron, the main challenge we faced was to rapidly address several aspects of the business in a very short period of time. Could you please let me know the exact number of people working behind the scenes apart from you and Shivank? You mentioned that you all were working your full-time jobs initially. So, does this mean that both you and Shivank are now no longer doing your earlier jobs and devoting all your time to the Mitron app? Khandelwal: We are a team of 5 people including the founders. Some of us have transitioned into Mitron TV responsibilities fully and others are in the process, serving their notice period with their current employers. Why did you try to imitate TikTok for designing the Mitron app? Khandelwal: Frankly, we are not imitating any app. If you think about it, all e-commerce sites have some common elements and it doesn’t mean anyone imitated anyone else. We started with an initial design and we are quickly making changes to it based on the feedback of our users. We have released 4 new versions of the app in the last 2 weeks. Since some media reports suggest that the initial code was purchased through Envato, could you please clarify on the author of the code as we can see Qboxus as one of the listed authors there as well? Khandelwal: Envato is a marketplace where users can purchase licensed code. We also purchased an initial template from this marketplace and we are the legal owners of the codebase of Mitron. Our focus was on the suitability of the initial template we purchased and the origin of the developer was neither displayed nor relevant. How are you improving the experience? Khandelwal: We are looking at customer feedback and then prioritizing tasks keeping in mind our product road map. We are and will continue to experiment with design and interaction changes. Our focus is also on improving overall app performance and data consumption. Are there any plans to bring the app to iOS as well? Khandelwal: We are planning to launch Mitron on iOS in the next two to three months. Our focus initially is to improve and stabilize the design on Android before we launch on iOS What’s next after the Mitron app? Khandelwal: This is a long journey. We started with a mission when we launched Mitron and we are passionate to build Mitron as one of the most popular apps in India that is built in India, that is sensitive to our local norms for content and that is compliant with our local laws. On the purchasing of the code part, we certainly know that Envato is a marketplace — just like Apple App Store or Google Play for getting apps. I even used to buy some themes from Envato for my college WordPress sites a few years back. But why aren’t you revealing the name of the developer from whom you bought the code? The Qboxus team is showing Mitron as one of their projects on their site and even on their Envato author page. So, if they don’t have any role in the app, should you not say that explicitly? Khandelwal: Unfortunately, there is a lot of misinformation around this. Let me explain this in some detail. Firstly, we live in a world where many packets of technology can be open-sourced or purchased legally for use in your own app. Almost every well-known tech company purchases packets of codebase or open-sources codebase for use in their own applications. When any company purchases or open-sources such code, the focus is on the suitability of the code for the company’s purpose and not the origin of the developer. So, any discussion around the origin of the developer is not relevant to us. Secondly, as long as someone purchases packets of codebase legally or uses open-source code, it is perfectly legitimate. We legally purchased the initial template of MitronTV from an Australian marketplace EnvatoMarket. We are the legal owners of the codebase of Mitron. Thirdly, any such code that is purchased or open-sourced is just one little brick in the wall. Do you really think someone can simply purchase a template and get millions of downloads? If it was so good, why didn’t the seller create their consumer facing app instead selling the code for $30? It’s because such templates (and their codebase) are a commodity and they are worth what they are priced at. We fixed numerous bugs in that codebase and we made significant improvements to both user-side experience and back-end code to make it a scalable platform that can handle this kind of steep jump in traffic. Nearly all the files of the initial code have been changed. It is unfortunate that when any success story like Mitron happens, there are always others who want to claim their place in the limelight. If Qboxus have used our brand name Mitron on their website, they have done so illegally and we will pursue this matter accordingly. Your recent interviews in the media have shown that your aim to offer the Mitron app as a “Make in India product.” But as you used the initial code template from Envato — no matter from which developer — how would you justify the app as an Indian solution? Khandelwal: We are an Indian startup that’s based in Bangalore. Mitron is an Indian app which is developed in India and as part of our mission to build a great experience for our users, we will always remain open to using any open-source code or legally purchased codebase that we can build on top of, in our application. And we have used servers in India for data storage and computation. Just one last question to get some clarity — Could you please confirm if the code you bought from Envato was from Qboxus? Khandelwal: The codebase of Mitron is proprietary and we are the legal owners of the codebase. Any claim by any party claiming that it is a repackaged app is false, malicious and libellous. We have shared our perspective with you in great detail and I sincerely hope you will represent our responses comprehensively. In 2020, will WhatsApp get the killer feature that every Indian is waiting for? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below. The post Mitron App Co-Founders Address Made-in-Pakistan Claims appeared first on Sansaar Times.

http://sansaartimes.blogspot.com/2020/06/mitron-app-co-founders-address-made-in.html

#SEO #Local SEO training #daily news paper #daily news india #daily news newspaper #technology news a

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ionecoffman · 7 years

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Against the Travel Neck Pillow

This damn pillow was no good.

Brad John himself uses a normal pillow on flights. “I just don’t find the neck pillow comfortable,” he said, “but that’s just personal preference.”

(Unless you’re a boy cat and you’d like to use it for sex.)

Article source here:The Atlantic

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beauty4free2u · 7 years

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CAN YOU BUY/SELL USED MAKEUP?

Can you buy or sell used makeup? OK- you might think now "Did I read that right? Who wants used makeup?", right? Well, not everybody can afford to buy all that expensive makeup out there- and yes: I am talking explicitly about high end makeup brands. Of course you could buy used drugstore makeup as well- but since that isn´t that expensive, it doesn´t make much sense, don´t you think?

But brands such as Charlotte Tilbury, Hourglass, Nars- those are f...reaking (what did you think what I am gonna say?) expensive! And in the constant hope to find a product, that truly makes us prettier, we want to try it all. While, yes: you CAN buy used makeup (and I tell you how!)- but the other question here is also: SHOULD you buy used makeup?

WHERE CAN YOU BUY/SELL USED MAKEUP?

First things first! Here are some sites where you can buy used makeup:

GLAMBOT:

Glambot: yes, you can buy used makeup here, but I don´t recommend it at all. Why? Completely overpriced! Here is a typical example: the Too Faced Born this way foundation costs brand new $39 at Sephora and USED (!!!) at Glambot $31.20! Are you kidding me? Plus shipping! That makes absolutely no sense! I rather buy new then!

Also Glambot uses stock photos and not photos of the actual product. I think, if you buy a used product, an actual photo is a must!

I say: NO, run and stay away. Also: in case you are wondering and want to sell your own used stuff: don´t do it here. The payout for you is ridiculous (plus they want you to send at least 20 products!). I don´t recommend this site at all. BTW most YouTubers or Bloggers are paid to talk nice about Glambot (as much as $1000 on Famebit for example). STAY AWAY NO MATTER IF YOU WANT TO BUY OR SELL. www.glambot.com

REDDIT:

Reddit: has a thread where you can sell or buy makeup. I can recommend this as your source, as the prices are fair and since everybody has to be a member on reddit, it feels kinda safe. Also they upload actual photos of the products, so you see what you get (or sometimes they just post a list of products and if you care for one, you ask for a photo and they send it to you). Not bad! Also good in case you like to sell stuff. I always recommend to pay with PayPal because in case you have a problem, you can open up a dispute! http://ift.tt/1MslgXK

DEPOP:

Depop: this is a relatively new App and I love how it focuses on images- almost like Instagram. You can buy or sell other stuff too. You can pay via Paypal and also give feedback about the seller. However: I have tried selling things and I find that it is not easy to sell something. The audience seems very young and they seem not to have really the money to buy anything. However: if you like to buy: you will find pretty decent priced makeup items. If you sell, Depop charges 10 % in case you sold an item.

https://www.depop.com/

MUABS:

MUABS is probably the best platform to buy and to sell used makeup in my opinion. Huge selection and fairly priced. Only downside: the site itself can be at times very slow and glitchy. You also pay with Paypal. Muabs charges also 10 % for sellers (only if an item is sold). https://muabs.com/

FACEBOOK GROUPS:

Facebook groups: there are a ton of Facebook groups out there, where you can buy and sell used makeup (just type in "Sell Makeup" in your Facebook search bar and go on "groups" to find some.) However: after checking in on a couple of them, I find that these girls want usually pretty crazy money for their used makeup. Maybe you are lucky and find something, but from what I see it is not really worth it. Facebook does not charge anything, so this is cheaper in case you like to sell- but therefore probably also not easy to sell anything.

EBAY:

Ebay: yes, officially it is not allowed to sell used cosmetic on eBay- however, I found that you can find tons of used makeup on there. Usually the title will include something like this: *read and if you check the description, it will tell you that it is used and of course you will see the evidence also in the images of the used products.

If you buy on Ebay it is pretty easy to find out, if the seller has a good reputation. Check the feedback and read all the negative feedback the seller received. You will find out pretty fast, if the seller is a trustworthy one or not. If the seller has no or almost no feedback, I would not trust him either. Ebay charges 10 % if you sell. You can list up to 50 items per month for free. www.ebay.com

RISKS OF BUYING USED MAKEUP:

OK, now that we are down to where you can buy or sell used makeup, let´s get a little deeper, because there are some risks involved in doing things like this.

DUMPSTER HAULS

I could not believe my eyes, when I saw this video (below), but yes: apparently it is a thing to do dumpster hauls at Ulta, Sephora or other department stores! Can you believe it? The employees of these stores actually have to destroy returned makeup for hygienic reasons, but sometimes they throw away testers, broken stuff and even crazier: sometimes they are forced to throw away brand new items, because the brand changed something in their packaging, formula etc and they just want the old stuff gone!

So here´s the problem: if you buy used makeup, you can absolutely not be sure that this is safe! This could be contaminated, full of bacteria, anything! You can never be sure if you don´t know your source from where the item is coming from. Very dangerous. BTW: don´t even think to go dumpster diving yourself: this is illegal!

youtube

FAKE PRODUCTS

Fake products. Yes, the market is also full of counterfeit makeup. Not only do we of course not want fake makeup, but the problem is that these fake items are usually very cheaply produced and contain potentially dangerous and toxic ingredients that you don´t want to put on your body! Yes, very dangerous. From what I see though, these sellers do not claim that they are selling used makeup, so fake products are usually brand new items for a (way) too low price. Keep in mind:

if the price seems to good to be true, it probably is... counterfeit.

Check out this fake item on ebay: a BY TERRY eye palette. OMG: it looks so bad- check out the shadows and the horrible brush and the price is ridiculous low: a $96 palette for $25? Easy peasy to compare to the real thing- just check the brands website. These colors don´t even exist...

Especially very popular items are available as fake- for example Anastasia Beverly Hills liquid lipsticks (hilarious: often times the fake items use color names that don´t even exist), Laura Mercier (especially the setting powder!), Kat von D Contour and Eyepalettes, MAC products or Ben Nye banana setting powder.

You can be almost certain that anything on Aliexpress is counterfeit also (Michael Kors bag for $50 anybody lol).

DON´T BUY:

If you must buy used makeup, please still keep in mind to NEVER buy: Mascara, open jars of any kind (foundation, cream, concealer) or lip products. You don´t want to get an infection or rash, break outs or something, right?

INSTEAD GO FOR:

A better choice to buy used makeup? For example powder products, such as eye-palettes, blushes, bronzers. Also OK: products in tubes such as foundations.

HOW TO SANITIZE USED MAKEUP:

Please make sure that sanitize used makeup always before you use it! And how?

1. Use clear tape and put it on the product to get the top layer off of the product

2. Then spray rubbing alcohol on top of the product. Let the product dry for a couple hours.

Sanitized and ready for you to use!

via Blogger http://ift.tt/2lOqvJi http://ift.tt/2lOoFrL

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bambiguertinus · 6 years

Text

What Google’s E-A-T score means for ecommerce

Let’s talk about how to do that.

Which content is Google taking into consideration?

A persistent shopping cart that stores the products you are planning to buy

The ability to create a wishlist

The ability to sort category pages and search results by price, weighted relevance, review score, best sellers, and similar criteria

The ability to filter category and search results by product features and tags

A responsive design that looks good and functions well on mobile devices

Modern search capable of interpreting queries and dealing with misspellings rather than simply matching text exactly to what is found on the page

Prerequisites

For quality raters to determine the E-A-T of your shopping pages, there are a few things they need to be able to find to give you a positive score at all.

What is expertise in the ecommerce industry?

The rater guidelines offer an example of a shopping page that earns a high quality score because of its high E-A-T:

What makes an ecommerce brand authoritative?

The rater guidelines consider this shopping page to deserve the “highest quality” rating:

As part of the reasoning behind this, they mention that “since the store produces this backpack, they are experts on the product, making the page on their own website authoritative.”

Google provides this page as an example of one that should receive the “lowest” quality rating:

What is trustworthiness for ecommerce sites?

Information about shipping charges should be transparent and revealed up front.

Contact information, live chat, and customer support should be easy to find.

The guidelines explicitly mention that stores “frequently have user ratings,” and that they “consider a large number of positive user reviews as evidence of positive reputation.”

Another study found that users are actually more likely to purchase a product with a rating between 4.2 and 4.5 stars, since excessively high star ratings are considered suspicious.

For these reasons and more, try asking your users to leave reviews.

Conclusion

Invest in these features to ensure that your shopping pages continue to perform well and remain competitive in the long run.

Manish Dudharejia is the president and founder of E2M Solutions Inc, a San Diego based digital agency that specializes in website design & development and ecommerce SEO. Follow him on Twitter.

from Digtal Marketing News https://searchenginewatch.com/what-googles-eat-score-means-ecommerce

0 notes

evaaguilaus · 6 years

Text

What Google’s E-A-T score means for ecommerce

Let’s talk about how to do that.

Which content is Google taking into consideration?

A persistent shopping cart that stores the products you are planning to buy

The ability to create a wishlist

The ability to sort category pages and search results by price, weighted relevance, review score, best sellers, and similar criteria

The ability to filter category and search results by product features and tags

A responsive design that looks good and functions well on mobile devices

Modern search capable of interpreting queries and dealing with misspellings rather than simply matching text exactly to what is found on the page

Prerequisites

For quality raters to determine the E-A-T of your shopping pages, there are a few things they need to be able to find to give you a positive score at all.

What is expertise in the ecommerce industry?

The rater guidelines offer an example of a shopping page that earns a high quality score because of its high E-A-T:

What makes an ecommerce brand authoritative?

The rater guidelines consider this shopping page to deserve the “highest quality” rating:

As part of the reasoning behind this, they mention that “since the store produces this backpack, they are experts on the product, making the page on their own website authoritative.”

Google provides this page as an example of one that should receive the “lowest” quality rating:

What is trustworthiness for ecommerce sites?

Information about shipping charges should be transparent and revealed up front.

Contact information, live chat, and customer support should be easy to find.

The guidelines explicitly mention that stores “frequently have user ratings,” and that they “consider a large number of positive user reviews as evidence of positive reputation.”

Another study found that users are actually more likely to purchase a product with a rating between 4.2 and 4.5 stars, since excessively high star ratings are considered suspicious.

For these reasons and more, try asking your users to leave reviews.

Conclusion

Invest in these features to ensure that your shopping pages continue to perform well and remain competitive in the long run.

Manish Dudharejia is the president and founder of E2M Solutions Inc, a San Diego based digital agency that specializes in website design & development and ecommerce SEO. Follow him on Twitter.

from Digtal Marketing News https://searchenginewatch.com/what-googles-eat-score-means-ecommerce

0 notes