#and i don't get it bc other amc shows are on streaming services too

[xstick-noodlesx]

I would even pay for the show but it's not purchasable on any streaming services in the EU, specifically Germany.

[showmey0urfangs]

do you really think loustat will be given much focus in s2? cause the trailers looked more loumand-heavy to me? i know they've favored sam & jacob for the promo interviews, but I assumed that's bc they're currently the show's more recognizable faces, and casual viewers barely know armand yet. guess we'll have to wait and see, but i thought s2 would be loumand-centric with just occasional hints of loustat. that'd make more sense anyways, but idk!

Hi Anon! It's not only the complete absence of Jassad promo content that makes me think that—although it is very telling, it's also the overall way AMC is choosing to market this season.

To give you a quick rundown, you can always learn a lot about a project from its marketing. It tells you what the focus of the story will be, and/or what the network/studio thinks will garner the most viewership and therefore make them the most money. That's what they'll put front and center.

A good hint is to look at the posters and the size that each character takes up on them. This is something actors often negotiate in their contracts, that's how important it is.

On the season 1 poster, Louis is slightly bigger in size, and he's positioned in the foreground, with Lestat behind and half-hidden. This says; here's our main character, and we think Jacob Anderson's very handsome and recognizable face is what will get more people to tune in.

But if you look at the season 2 posters we've gotten so far, Lestat is always the largest one, with the other characters positioned either to the side or underneath him. He's also at eye level and looking directly into camera, meaning that he's the first thing you notice when you look at the posters.

This also aligns with the choice to include Lestat in more of the story than he is in the book. For reminder, in the second half of IWTV he shows up in Paris to testify in the trial, and he's pretty much absent for the rest of it. On the show, he will be appearing as ghoststat in every other scene, and the bit of 'Armand's backstory' also looks like it will focus on him and his early years at the TdV. If you ask me, that's a whole lotta Lestat in a story where he's normally barely present. 😂

So the marketing is not a coinkydink. It's AMC saying, we think this is what will get our target demo to tune in and get us more of those sweet sweet advertising dollars.

That's another thing to keep in mind too, AMC still gets the vast majority of their revenue from their cable service i.e. from advertisers. (you can check out their 2023 financial report if you love numbers like I do). Their streaming service only makes up 13% of their total revenue vs companies like Netflix who rely solely on subscriptions. That heavily impacts the type of content they choose to make and how they market it. (It also explains why they keep pushing garbage like MW as much as they do)

What AMC's overall strategy with season 2 tells us is that either upon further reflection, they've decided that Lestat makes for a better selling point and/or they're already positioning Sam as the next lead and preparing the audience for the proverbial passing of the torch.

So to answer your question; no, I don't think this will be Loumand's season. Heck, I don't even think it will be Louis's tbh. It will be Lestat's season and all the subsequent ones after that too most likely.

[crazykuroneko]

Perhaps its bc the tv landscape is just too crowded but for such a seemingly popular book series (and movie), the show's audience seems really small? Like it can't get major nominations at award that's solely made up of LGBT critics (losing their one nomination to the other two that ppl weren't even sure would get renewed)! It can't even get better ratings than that flop mayfair witches (both on streaming and linear), which is a much less popular book series and a total critics dud. Its actually quite concerning that the viewers dropped from pilot (600k) to finale (400k) so significantly.

I wonder what's going on cause sure amc is struggling but walking dead + spinoff numbers are still very good for cable these days, better call saul had consistently good viewership.. is it just too gay? was the wider vc fanbase too racist to get on board? is the abuse/toxicity too much for viewers who would normally be into a more fun vampire romance like true blood?

1. I don't know which awards you mean, but the ones they got noms for all are won by major studio shows. Even though a show is probably on the brink of cancellation or even trash, they still get more publicity if they come from a big studio just from the fact they're on a platform who has way more subscribers than AMC+.

2. AMC didn't do a simulcast for IWTV premiere yet they did for MW (broadcast on ALL AMC's cable and streaming channels). IWTV and MW average rating for all ages only has 0.01 difference. IWTV has a higher average rating than MW for the 18–49 age group, which is used by advertisers. A lot of the general audience and other Anne's fans saw the good reactions IWTV received and only signed up when MW was released to save money.

3. MW maybe bad to us, but Daddario is a B or C-list Hollywood actress. I personally know people who will watch any films/shows with her in it without caring about the quality. MW is also geared to a different group of audience than IWTV *cough* households of white straight people *cough*, so I'm not surprised if it does better on cable.

4. Being said that, it's obvious AMC knew "prestige TV" angle is better fit for IWTV, because as someone pointed out months before, judging from the numbers of IWTV crews, IWTV definitely got way more budget than MW. IWTV is still AMC's best hope for awards shows after BSC cos Lucky Hank (starring Bob Odenkirk) flopped. They'll probably push the Orphan Black spin off starring Krysten Ritter as well for critics (said to be released later this year).

Anyway, I don't even know what I'm trying to say with this because I'm not AMC, I don't have the numbers and statistics so I can't give you real answers. I can't find AMC+ ratings on Nielsen either so it's really only AMC who knows the real numbers.

From what I see though the word of mouth promotion works and that's the best way to reach the right people who will like IWTV. But the thing is they'll usually be stopped by the fact it's on AMC+ (either they can't afford to pay more service or it's not available for them). And judging from reactions from social media, IWTV should have better numbers in acquisitions (new subscribers) and views than MW, given it still gains new viewers over time and fans like to rewatch.