I've figured it out.
The reason Merlin's fics still come out every day. The reason ofmd has so many fics and content.
It's the hope.
They both leave you on the moment right before resolution. They've shown you something good is coming and leave you wondering what it could be.
It's not a cliffhanger, there's isn't "oh no this bad thing is going to happen but maybe not", it's the opposite.
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