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#and one of the most salient transformations takes place before we ever meet them!!
pleasureprose · 3 months
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Half a Pint of Sex
A little AU that takes place during S2 E1. What if Rae didn’t leave after she saw Finn in the shower?
Also posted on AO3.
Thank you as ever to Lil, my beta reader from another mother: you are exacting and wise and very exciting to work with. 
@madfatty @burnnmyhearttout @thatfunnygirllauren @hellothisismebye
Rae was in a tizzy as she walked back from the lingerie shop. It was all well and good to bare everything in front of Chloe and Izzy and the baps-expert bra lady, but…ugh…who was she kidding? Even that was horribly uncomfortable. How could she ever do this with Finn? She closed her eyes and counted to ten. “He likes me,” she reminded herself. “He’s already touched my lady bits and he wants to go camping and he knows we’re getting three tents. Relax, idiot! He likes you. He really likes you.” She repeated the affirmation, though suspected this could all change once Finn really saw all of her. But the pep talk and the teal underwear in her shopping bag gave her a surge of confidence or maybe it was just hope. Whatever propelled her, she found herself heading to Finn’s house. Maybe to show him. Maybe not. 
Meanwhile, Finn was in his attic, waist-high in boxes and sorting fairy lights from Christmases past. Most of his thoughts were preoccupied by the camping trip and how not to let on that he was preoccupied. Being attentive to Rae was work but the best kind. It felt good to be in this deep, to care this much. Anyway, their first time would not be in a tent, that was not how he’d pictured it, hence ten calls to arrange the surprise caravan and a whole morning in the attic. He was glad she’d been busy earlier because he was crap at making excuses. He was covered in dust from his efforts, but now he just wanted to see her. Fuck it, he was going to go over to hers even if he had to wait around until she got home. He headed to the shower to wash up.
Rae’s feet automatically slowed as she approached Finn’s house; much had changed since the first time she’d walked up to his door. When she was with Finn their chemistry was obvious and magnetic, but when they were apart the whole thing still seemed impossible. If she could get back in the same room with him, the rest should take care of itself. She needed to trust in the strange magic of them. She pushed herself forward with the memory of Finn’s reassuring smile, his promise of “to be continued.” Gary welcomed her inside amidst a haze of Dire Straits. Rae prayed her own straits were not so dire.
Finn’s thoughts were racing in the shower. Was he putting too much pressure on her? He was pretty sure the whole thing had been Rae’s idea. It was a sleepover and she’d asked for three tents. And she had let him touch her the other day in her room, but then Linda had barged in and it just didn’t feel right to continue. He’d run off to footy practice even though he’d planned to skip it. But now it was all he could think about, how ready she’d been for his fingers. The hot water across his shoulders was starting to remind him of that warmth and how it had spread to her wickedly soft inner thighs. He rubbed at his stiffening cock but glanced up to find the door open, and his dad didn’t need to see that. He turned the water a little colder–he would wait until he was in his room to finish that thought.
Rae climbed the stairs with a distracted smirk on her face and heard the water running as she reached the top. Was Finn in the shower? Was he showering with the door open? Who showered with the door open? “Oh,” she thought, as she saw his wet and flawless frame turning away, “people with perfect bodies.” And there it was, the arse she coveted, bare as the day he was born, as peachy as she’d ever imagined.
Suddenly, she was struck with a huge choice: run out of this house straight to the airport and jump on a plane to the North Pole to live in a cave and raise polar bears and never again see a human arse that would remind her of what she couldn’t have OR literally put on her big girl pants and meet her own life head on. Seeing as she’d spent her last pound on the pants, air travel was out of the question. She walked halfway down the stairs and back up three times before finding herself in Finn’s room. The next set of events was a blur, as she ran to the window and yanked the curtain over to block out as much light as possible, raced into her new underwear while holding the door closed and finally dove under his duvet and slid herself all the way to the wall.
Lying in Finn’s bed, Rae was shocked by her own actions, completely out of breath and utterly grateful that Chloe had explained what she meant about preparing for “naked time” with Finn. That morning, Rae had shaved her legs, continuing above her knees which she hadn’t even realized was a thing, and she’d smoothed out her underarms and even tidied up her unruly thatch of pubic hair. As she awaited the inevitable, she tried to make herself as small as possible, but her flesh refused to cooperate and kept falling around her in the most hideous of ways. Every time she angled herself to smooth one area, another rolled up and out, and she was quickly getting itchy and hot in all the places where her skin was rubbing against itself, and this was all a very bad idea, and her head was pounding and she thought she might throw up. Her fevered train of thought came to an abrupt halt as the freshly-bathed scent of Finn Nelson burst across her senses and then he was there in the room, in his boxers and running a towel over his head. He didn’t see her at first, as he was taking in the closed window curtain with mild confusion.
“Don’t be scared it’s just me!” Rae blurted out as she pulled the duvet up to her nose. “Hiya.”
Tracking Rae’s voice, Finn found her wedged in the corner of his bed. Her position was almost comical as if she were trying to disappear into the wall, but this did not diminish the salient fact: Rae was in his bed. She was under his duvet. She was hiding something, possibly nakedness. His body was reacting faster than his mind and he quickly moved the towel down to hide his excitement. He was turned on; he was touched, and he was stunned by the boldness of her gesture. As his eyes adjusted to the dimness, he could see that she was terrified.
“What are ya doing under there, girl?” He asked in a tone he hoped was both non-threatening and affectionate.
“Oh nothin’,” Rae responded. “Just thought I’d make sure you had sheets under here.”
“Oh, and do I?” Finn couldn’t help but flirt as he moved slowly towards the bed. He was still having trouble processing what was happening, but whatever it was, was very good.
“Yes, comfy sheets.”
“They’re comfy, eh?” Finn was fully loving the dynamic now. He felt a little bad for torturing her like this, but he knew this would all work out even if she didn’t seem to. “Can you feel them especially, ‘cause maybe you’re not wearin’ anything?”
“Oh, I’m wearin’ something…some…things…” Rae was biting her lip, rolling her eyes and blushing to her toes.
Finn was standing right up against the bed now. His curiosity was beyond piqued, but he knew Rae was regretting her actions and he needed to get her back on board. He was always most confident expressing himself from his arsenal of smiles, and he carefully chose one for her that conveyed sympathy, encouragement and understated joy. When he saw the muscles around her eyes relax, he spoke, “I’m really glad you’re here.” Then even more gently, he added, “Would it be okay if I joined you under there?”
Rae nodded, and Finn slipped cautiously onto the bed, keeping a respectful distance and his eyes on her face.
“So, what are these… things…you’re wearing?”
Rae huffed and rolled her eyes, “Chloe took us to a lingerie shop and I wound up buyin’ this stuff. But they’re totally impractical and I don’t think they look good on me. And I mean, I’m not even sure if you like my boobs, because they’re too large and they’re not made for lacy-”
“Rae…Rae!” Finn was struggling to get Rae’s attention and she finally stopped babbling long enough to look at him. “Do you not know how I feel about your boobs? Guess you hadn’t noticed me looking at them all the time when we first met? Archie and Chop had to tell me to stop!”
“Nah… I hadn’t…” Rae attempted a nanosecond of mental acrobatics, trying to immediately recall all the times this could have happened. It was new information and she couldn’t help but smile and then laugh, “Chop had to stop you?! But Chop looks at them all the time!”
“Yeah…” Finn winced “Now he says if I get to touch’em, then he should at least be able to look at’em.” He scrunched his face and waited for her to punch him.
“What?! Oh thanks for that! Really defending my honor, eh?” The banter was so normal, that for a minute, Rae forgot they were in a bed and half naked. “You know Chop needs to watch himself or Izzy’s going to get seriously insecure. I know she already feels—"
Suddenly Finn was kissing her–his version of oral sparring was not really fair, because he always won.
Finn was glad she was back to form, because he was addicted to transforming loud opinionated Rae into quiet, yielding Rae. Kissing her was like unlocking so much sweetness, and it was all for him.
When she stilled, he spoke quietly, “Anyway, I told Chop, that was bullshit and he had to stop.” Finn continued with a playful pout, “But can we not talk about Chop anymore? Besides…I haven’t really touched them… not really…”
Rae was pleasantly transfixed by the recent kiss and his current gaze. This back and forth between humor and seriousness, teasing and affection, of her knowing him and his knowing her was the alchemy she needed. She bit her bottom lip as she slowly lowered the duvet to her waist, revealing all the cream and teal she’d been hiding. Finn gasped and stared, and Rae felt like she was on fire. His hand instinctively reached out to touch her, but he stopped himself.
“Can I?” His breath hitched on the words and Rae felt a sense of control that she had never known. She could feel how truly sexy she was in that moment with her hair flowing around her face and her lips parted. She looked at him from beneath her lashes and knew how completely she had him. All of time seemed to slow down in that astonishing moment.
When Rae finally spoke, “Yeah,” was all she said. He reached towards her hesitantly and ran his finger along the top of her shallow bra cup, tracing the entire seam where it met the soft flesh of her right breast. Finn’s eyes were on hers, as he slid his finger below the edge, lowering it inch by inch until her whole breast spilled out. They held each other’s eyes with half shock and open mouths. Gradually his eyes lowered to take her in, the fullness, the large dark areola, the perfectly protruding nipple; the sight drew his tongue forward. Then, just as slowly, Finn freed her from the left cup and felt woozy with the vision that lay before him.  
Rae smiled as she watched Finn’s reaction and relaxed into this new sensation of feeling like the best thing he’d ever seen.
“They look so good, Rae…” Finn was nearly stuttering, “better than I imagined.”
Finn was consumed with looking, just feeling her with his eyes for a full minute before finally sweeping his fingers around the outside curves of her and his thumbs against her nipples. He kissed her then, pressing his whole body into her, knowing she could feel him hard against her leg.
It all turned hot and heavy quickly as they licked and sucked at each other’s lips and tongues. They were grinding against each other’s thighs and her hands were grasping at his hair and his hands were full of her breasts. Things were escalating and their hearts were racing, when Rae put her hand between them and pushed him back.
“Are you okay?” he panted, concern registering in his eyes.
“Yeah, I’m good,” she panted back. “So, so good… I just don’t think I’m… ready…”
“Oh, Rae,” Finn smiled. “We don’t have to…there’s so many other things we can do… I mean…if you want to…”
“Yeah…I want to…” Rae smiled, and Finn remembered she had her own arsenal, and this was the one–so wide and genuine and beautiful–that lit up his heart.
“Honestly,” he added, “I’m just chuffed to see you in your underwear.”
“You really like it?” She asked, pretending the question was not rhetorical.
“Yeah, I really like it,” he answered, as if she didn’t know what an understatement that was.
“Do you think your dad might…?
“Nah.. not if my door’s closed.”
“So he’s not makin’ hot pot or anything? Maybe needs some ingredients?”
“He won’t bother us,” Finn grinned as he spoke. “He knows you’re up here. And he totally loves you.”
Rae smiled to herself wondering how many Nelsons might love her. Finn shifted out of the bed to put on some music.
Rae teased him, “Oh, let me guess…”
“Oi!” Finn shot back, “I’ve been waiting for this. You can’t deny me it.” He pulled out his album of decidedly not crap reggae and lowered the needle. “Plus now my dad will really know to stay away.”
As she watched him return to bed, bopping his head suggestively to the music, Rae giggled and felt her whole body melt and tingle in anticipation. “So, where were we, girl?” Finn asked as he crawled in next to her. He looked into her eyes and ran his fingers through her hair, and Rae was very happy to remind him. 
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theestaticmarketing · 6 years
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5 Productivity Hacks to Bring Content Creation From Failing to Flying High
http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/_-M0ewKtg8Q/ <p><img width=”600″ height=”360″ src=”http://ift.tt/2EHBeBb; class=”attachment-post-thumbnail size-post-thumbnail wp-post-image” alt=”Hot Air Balloons” srcset=”http://ift.tt/2GfDhJP 600w, http://ift.tt/2o7ODbp 300w” sizes=”(max-width: 600px) 100vw, 600px” /></p> <p><img class=”aligncenter wp-image-23815 size-full” src=”http://ift.tt/2EHBeBb; alt=”Hot Air Balloons” width=”600″ height=”360″ /></p> <p><span style=”font-weight: 400;”>Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a </span><a href=”http://ift.tt/2o2msv9; target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>Game Genie</span></a><span style=”font-weight: 400;”> to cheat at Sega Genesis back in the early ‘90s.</span></p> <p><span style=”font-weight: 400;”>In general, I find terms like “life hacks” and “growth hacking” to be… well, hackneyed. </span></p> <p><span style=”font-weight: 400;”>But you know what? Blog titles that include “hacks” — or other strong and compelling descriptors such as “surprising” or “critical” — have a </span><a href=”http://ift.tt/2o7Kc06; target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>greater tendency to gain viral traction</span></a><span style=”font-weight: 400;”>. Sometimes a simple data point like that can be the springboard you need to uncover inspiration.</span></p> <p><span style=”font-weight: 400;”>Which brings us to the purpose of today’s post.</span></p> <p><span style=”font-weight: 400;”>Here at TopRank Marketing, </span><a href=”http://ift.tt/2o0UArx style=”font-weight: 400;”>we have an insanely talented Content Team</span></a><span style=”font-weight: 400;”>. Legitimately some of the best writers and strategic thinkers I’ve ever had the pleasure of working alongside. But even these awesome pros are not immune to the occasional creative rut or swoon in productivity. It comes with the territory.</span></p> <p><span style=”font-weight: 400;”>Recently the team came together to discuss some of our personal methods for overcoming content creation slumps and getting back on track when we’re dragging. I figured I would share some of the most salient pointers to come out of that meeting here, so other marketers can benefit and maybe adopt a few of them during their own periods of stagnation.</span></p> <p><span style=”font-weight: 400;”>Hacks, insider tips, pearls of eternal wisdom — whatever attention-grabbing name you’d like to apply, I just hope you find these practical tips helpful in enhancing your productivity and elevating your content marketing success. (And feel free to comment with your own if you have tricks that work for you.)</span></p> <h2><span style=”font-weight: 400;”>#1 – Embrace the 5-Second Rule</span></h2> <p><span style=”font-weight: 400;”><img class=”size-medium wp-image-23816 alignleft” src=”http://www.toprankblog.com/wp-content/uploads/5-Second-Rule-213×300.png” alt=”The 5-Second Rule Book Cover” width=”213″ height=”300″ />Last year, Mel Robbins published a book called “</span><a href=”http://ift.tt/2o8qzoW; target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage</span></a><span style=”font-weight: 400;”>.” The premise behind this guide to conquering self-doubt and procrastination is rooted in psychology. </span></p> <p><span style=”font-weight: 400;”>Basically, the crux is that because our brains are wired to avoid risk, we are innately predisposed to abandon many ideas and plans almost as quickly as they arrive. </span></p> <p><span style=”font-weight: 400;”>Robbins challenges us to overcome this inclination by forcing ourselves to take some sort of action to move an idea forward within five seconds of the thought crossing our consciousness. It can be small and it doesn’t always have to lead anywhere. But it’s all about getting past your initial misgivings and, in some way, turning an idea from concept into reality. </span></p> <p><span style=”font-weight: 400;”>So, next time the notion of a blog angle passes through your head, take the step to jot down a note, or even a loose outline. When you’re struck with the spark for a content campaign, but not quite sure about it, discuss it with a colleague or at least record a quick voice memo on your phone. </span></p> <p><span style=”font-weight: 400;”>Basically, stop saying “later” and start saying “now.” By following this approach, you’ll find yourself with a whole lot more to work with, and it might just be that a passing fancy you’d have otherwise pushed out of mind turns into something great.</span></p> <p>[bctt tweet=”Stop saying “later” and start saying “now” when an idea crosses your mind. – @NickNelsonMN #ContentCreation #ContentMarketing” username=”toprank”]</p> <h2><span style=”font-weight: 400;”>#2 – Start with Your Conclusion</span></h2> <p><span style=”font-weight: 400;”>A classic writing tip from fledgling novelists is to draft the ending of a story first, and then work your way up to it. This same advice can be aptly applied to any content writer who is struggling to get a piece off the ground. </span></p> <p><span style=”font-weight: 400;”>When I’m sitting down to write something new, I frequently find that getting started is the toughest part. You need a strong, compelling introduction, and in many cases can’t proceed until you’ve got one worked out. Another issue can be that once you’ve surpassed that initial hurdle, you start wandering and get sidetracked from the main points you’re trying to make. </span></p> <p><span style=”font-weight: 400;”>Writing your conclusion before anything else can remedy both of these issues. Since it’s always smart to have the beginning and ending of a post tie together, you might find the pathway to your intro by taking this approach. And as you progress through the drafting process, you’ll always know exactly what the end destination is.</span></p> <h2><span style=”font-weight: 400;”>#3 – Keep a List of Recent, Authoritative Statistics</span></h2> <p><span style=”font-weight: 400;”>Sometimes, statistics can provide the backing we need to substantiate a point. But finding the right one isn’t always a quick or easy task. Getting bogged down in research is often one of the primary culprits in waning productivity.</span></p> <p><span style=”font-weight: 400;”>If you have a team of writers on hand — particularly ones who cover similar topics or niches — it can be helpful to create a central doc with up-to-date stats from trusted sources, such as respected media publications or verified research organizations. Trim off older items as they lose relevance, and continually add in new ones. You’ll want to be careful to avoid the trap where everyone on your staff starts using the same numbers and sources over and over again, but in general I find this practice to be a strong productivity-booster and time-saver.</span></p> <h2><span style=”font-weight: 400;”>#4 – Dig Into Data</span></h2> <p><span style=”font-weight: 400;”>Stats are not only able to contextualize and reinforce a case we’re trying to make, but they can also illuminate a case worth making in the first place, or provide direction on how to proceed. For example, the insight I mentioned earlier about “hacks” being a clickable blog post title made me wonder: “What ‘hacks’ do I actually know? What kinds of hidden pointers could I surface that might actually be useful to our audience of smart marketers?” </span></p> <p><span style=”font-weight: 400;”>Revelations can be found in insights about particular types of content that resonate within your industry (articles and studies about trends are good sources), or a conclusion drawn from your own Google Analytics (“Wow, look at how well posts about Topic X have performed!”).</span></p> <p><span style=”font-weight: 400;”>Data points are stories waiting to be told, and they are almost infinitely abundant in every industry and vertical.</span></p> <p>[bctt tweet=”Data points are stories waiting to be told. Dig into them to find inspiration & overcome #ContentCreation slumps. – @NickNelsonMN” username=”toprank”]</p> <h2><span style=”font-weight: 400;”>#5 – Reckon with Writer’s Block</span></h2> <p><span style=”font-weight: 400;”>It can be tough to get unstuck when you hit a wall in content creation. There’ve been countless instances where I’ve spent more time than I’d like to admit wordsmithing one particular sentence, or figuring the best way to transition from one idea to the next. </span></p> <p><span style=”font-weight: 400;”>In these cases, it never hurts to move on to something else for a while and then circle back later. You can leave yourself a placeholder, as simple as [XXXXX] or more referential like [</span><i><span style=”font-weight: 400;”>something about hacking and Game Genie</span></i><span style=”font-weight: 400;”>]. This enables you to accomplish other stuff and return with a fresh mind. </span></p> <p><span style=”font-weight: 400;”>Painful as it may be, you should even consider simply getting something down on the page in these moments, even if you don’t think it’s good. A 2012 article in </span><i><span style=”font-weight: 400;”>Psychology Today</span></i><span style=”font-weight: 400;”> on the subject of </span><a href=”http://ift.tt/2o5GS6P; target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>overcoming writer’s block</span></a><span style=”font-weight: 400;”> argued that this can be necessary to achieve that frequently elusive “flow.”</span></p> <p><span style=”font-weight: 400;”>“Here’s the truth about writing (or any other form of self-expression): If you can’t accept the bad, you can’t get to the good,” wrote Barry Michels. “It’s as if the flow is pure, clean water trapped behind dirty, disgusting sewage. If you can’t welcome the sewage and let it flow through you, you’ll never be able to get to the pure stuff.”</span></p> <p><span style=”font-weight: 400;”>Such a lovely metaphor, isn’t it?</span></p> <h3><span style=”font-weight: 400;”>Put Your Content in Flight</span></h3> <p><span style=”font-weight: 400;”>Ready to see how high your content can fly? Try incorporating these tips into your routine and see if they can help give your productivity a lift: </span></p> <ul> <li style=”font-weight: 400;”><span style=”font-weight: 400;”>Challenge yourself to take action on every content creation idea as soon as it strikes you.</span></li> <li style=”font-weight: 400;”><span style=”font-weight: 400;”>Try breaking your routine by writing the conclusion to your next post before anything else, and see if it helps make your process more efficient.</span></li> <li style=”font-weight: 400;”><span style=”font-weight: 400;”>Create a centralized doc with your most-used sources of stats and insights, then share it with your team and encourage them to add.</span></li> <li style=”font-weight: 400;”><span style=”font-weight: 400;”>Analyze data trends from your own past content as well as the industry at large to identify hot topics for your audience.</span></li> <li style=”font-weight: 400;”><span style=”font-weight: 400;”>Alter your writing approach to overcome writer’s block.</span></li> </ul> <p><span style=”font-weight: 400;”>Otherwise, if you’re interested in learning more about how we do </span><a href=”http://ift.tt/2o7OFQz; target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>content marketing at TopRank Marketing</span></a><span style=”font-weight: 400;”>, check out our services page or reach out and give us a shout. We’re all about driving growth, without any hacking required.</span></p> <p>The post <a rel=”nofollow” href=”http://ift.tt/2EEzJUr Productivity Hacks to Bring Content Creation From Failing to Flying High</a> appeared first on <a rel=”nofollow” href=”http://ift.tt/2wbPbmy Marketing Blog – TopRank®</a>.</p>
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5 Productivity Hacks to Bring Content Creation From Failing to Flying High
Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” to be… well, hackneyed. But you know what? Blog titles that include “hacks” — or other strong and compelling descriptors such as “surprising” or “critical” — have a greater tendency to gain viral traction. Sometimes a simple data point like that can be the springboard you need to uncover inspiration. Which brings us to the purpose of today’s post. Here at TopRank Marketing, we have an insanely talented Content Team. Legitimately some of the best writers and strategic thinkers I’ve ever had the pleasure of working alongside. But even these awesome pros are not immune to the occasional creative rut or swoon in productivity. It comes with the territory. Recently the team came together to discuss some of our personal methods for overcoming content creation slumps and getting back on track when we’re dragging. I figured I would share some of the most salient pointers to come out of that meeting here, so other marketers can benefit and maybe adopt a few of them during their own periods of stagnation. Hacks, insider tips, pearls of eternal wisdom — whatever attention-grabbing name you’d like to apply, I just hope you find these practical tips helpful in enhancing your productivity and elevating your content marketing success. (And feel free to comment with your own if you have tricks that work for you.)
#1 - Embrace the 5-Second Rule
Last year, Mel Robbins published a book called “The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage.” The premise behind this guide to conquering self-doubt and procrastination is rooted in psychology. Basically, the crux is that because our brains are wired to avoid risk, we are innately predisposed to abandon many ideas and plans almost as quickly as they arrive. Robbins challenges us to overcome this inclination by forcing ourselves to take some sort of action to move an idea forward within five seconds of the thought crossing our consciousness. It can be small and it doesn’t always have to lead anywhere. But it’s all about getting past your initial misgivings and, in some way, turning an idea from concept into reality. So, next time the notion of a blog angle passes through your head, take the step to jot down a note, or even a loose outline. When you’re struck with the spark for a content campaign, but not quite sure about it, discuss it with a colleague or at least record a quick voice memo on your phone. Basically, stop saying “later” and start saying “now.” By following this approach, you’ll find yourself with a whole lot more to work with, and it might just be that a passing fancy you’d have otherwise pushed out of mind turns into something great. [bctt tweet="Stop saying “later” and start saying “now” when an idea crosses your mind. - @NickNelsonMN #ContentCreation #ContentMarketing" username="toprank"]
#2 - Start with Your Conclusion
A classic writing tip from fledgling novelists is to draft the ending of a story first, and then work your way up to it. This same advice can be aptly applied to any content writer who is struggling to get a piece off the ground. When I’m sitting down to write something new, I frequently find that getting started is the toughest part. You need a strong, compelling introduction, and in many cases can’t proceed until you’ve got one worked out. Another issue can be that once you’ve surpassed that initial hurdle, you start wandering and get sidetracked from the main points you’re trying to make. Writing your conclusion before anything else can remedy both of these issues. Since it’s always smart to have the beginning and ending of a post tie together, you might find the pathway to your intro by taking this approach. And as you progress through the drafting process, you’ll always know exactly what the end destination is.
#3 - Keep a List of Recent, Authoritative Statistics
Sometimes, statistics can provide the backing we need to substantiate a point. But finding the right one isn’t always a quick or easy task. Getting bogged down in research is often one of the primary culprits in waning productivity. If you have a team of writers on hand — particularly ones who cover similar topics or niches — it can be helpful to create a central doc with up-to-date stats from trusted sources, such as respected media publications or verified research organizations. Trim off older items as they lose relevance, and continually add in new ones. You’ll want to be careful to avoid the trap where everyone on your staff starts using the same numbers and sources over and over again, but in general I find this practice to be a strong productivity-booster and time-saver.
#4 - Dig Into Data
Stats are not only able to contextualize and reinforce a case we’re trying to make, but they can also illuminate a case worth making in the first place, or provide direction on how to proceed. For example, the insight I mentioned earlier about “hacks” being a clickable blog post title made me wonder: “What ‘hacks’ do I actually know? What kinds of hidden pointers could I surface that might actually be useful to our audience of smart marketers?” Revelations can be found in insights about particular types of content that resonate within your industry (articles and studies about trends are good sources), or a conclusion drawn from your own Google Analytics (“Wow, look at how well posts about Topic X have performed!”). Data points are stories waiting to be told, and they are almost infinitely abundant in every industry and vertical. [bctt tweet="Data points are stories waiting to be told. Dig into them to find inspiration & overcome #ContentCreation slumps. - @NickNelsonMN" username="toprank"]
#5 - Reckon with Writer’s Block
It can be tough to get unstuck when you hit a wall in content creation. There’ve been countless instances where I’ve spent more time than I’d like to admit wordsmithing one particular sentence, or figuring the best way to transition from one idea to the next. In these cases, it never hurts to move on to something else for a while and then circle back later. You can leave yourself a placeholder, as simple as [XXXXX] or more referential like [something about hacking and Game Genie]. This enables you to accomplish other stuff and return with a fresh mind. Painful as it may be, you should even consider simply getting something down on the page in these moments, even if you don’t think it’s good. A 2012 article in Psychology Today on the subject of overcoming writer’s block argued that this can be necessary to achieve that frequently elusive “flow.” “Here’s the truth about writing (or any other form of self-expression): If you can’t accept the bad, you can’t get to the good,” wrote Barry Michels. “It’s as if the flow is pure, clean water trapped behind dirty, disgusting sewage. If you can’t welcome the sewage and let it flow through you, you’ll never be able to get to the pure stuff.” Such a lovely metaphor, isn’t it?
Put Your Content in Flight
Ready to see how high your content can fly? Try incorporating these tips into your routine and see if they can help give your productivity a lift:
Challenge yourself to take action on every content creation idea as soon as it strikes you.
Try breaking your routine by writing the conclusion to your next post before anything else, and see if it helps make your process more efficient.
Create a centralized doc with your most-used sources of stats and insights, then share it with your team and encourage them to add.
Analyze data trends from your own past content as well as the industry at large to identify hot topics for your audience.
Alter your writing approach to overcome writer’s block.
Otherwise, if you’re interested in learning more about how we do content marketing at TopRank Marketing, check out our services page or reach out and give us a shout. We’re all about driving growth, without any hacking required.
The post 5 Productivity Hacks to Bring Content Creation From Failing to Flying High appeared first on Online Marketing Blog - TopRank®.
5 Productivity Hacks to Bring Content Creation From Failing to Flying High posted first on http://www.toprankblog.com/
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christopheruearle · 6 years
Text
5 Productivity Hacks to Bring Content Creation From Failing to Flying High
Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” to be… well, hackneyed. But you know what? Blog titles that include “hacks” — or other strong and compelling descriptors such as “surprising” or “critical” — have a greater tendency to gain viral traction. Sometimes a simple data point like that can be the springboard you need to uncover inspiration. Which brings us to the purpose of today’s post. Here at TopRank Marketing, we have an insanely talented Content Team. Legitimately some of the best writers and strategic thinkers I’ve ever had the pleasure of working alongside. But even these awesome pros are not immune to the occasional creative rut or swoon in productivity. It comes with the territory. Recently the team came together to discuss some of our personal methods for overcoming content creation slumps and getting back on track when we’re dragging. I figured I would share some of the most salient pointers to come out of that meeting here, so other marketers can benefit and maybe adopt a few of them during their own periods of stagnation. Hacks, insider tips, pearls of eternal wisdom — whatever attention-grabbing name you’d like to apply, I just hope you find these practical tips helpful in enhancing your productivity and elevating your content marketing success. (And feel free to comment with your own if you have tricks that work for you.)
#1 - Embrace the 5-Second Rule
Last year, Mel Robbins published a book called “The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage.” The premise behind this guide to conquering self-doubt and procrastination is rooted in psychology. Basically, the crux is that because our brains are wired to avoid risk, we are innately predisposed to abandon many ideas and plans almost as quickly as they arrive. Robbins challenges us to overcome this inclination by forcing ourselves to take some sort of action to move an idea forward within five seconds of the thought crossing our consciousness. It can be small and it doesn’t always have to lead anywhere. But it’s all about getting past your initial misgivings and, in some way, turning an idea from concept into reality. So, next time the notion of a blog angle passes through your head, take the step to jot down a note, or even a loose outline. When you’re struck with the spark for a content campaign, but not quite sure about it, discuss it with a colleague or at least record a quick voice memo on your phone. Basically, stop saying “later” and start saying “now.” By following this approach, you’ll find yourself with a whole lot more to work with, and it might just be that a passing fancy you’d have otherwise pushed out of mind turns into something great. [bctt tweet="Stop saying “later” and start saying “now” when an idea crosses your mind. - @NickNelsonMN #ContentCreation #ContentMarketing" username="toprank"]
#2 - Start with Your Conclusion
A classic writing tip from fledgling novelists is to draft the ending of a story first, and then work your way up to it. This same advice can be aptly applied to any content writer who is struggling to get a piece off the ground. When I’m sitting down to write something new, I frequently find that getting started is the toughest part. You need a strong, compelling introduction, and in many cases can’t proceed until you’ve got one worked out. Another issue can be that once you’ve surpassed that initial hurdle, you start wandering and get sidetracked from the main points you’re trying to make. Writing your conclusion before anything else can remedy both of these issues. Since it’s always smart to have the beginning and ending of a post tie together, you might find the pathway to your intro by taking this approach. And as you progress through the drafting process, you’ll always know exactly what the end destination is.
#3 - Keep a List of Recent, Authoritative Statistics
Sometimes, statistics can provide the backing we need to substantiate a point. But finding the right one isn’t always a quick or easy task. Getting bogged down in research is often one of the primary culprits in waning productivity. If you have a team of writers on hand — particularly ones who cover similar topics or niches — it can be helpful to create a central doc with up-to-date stats from trusted sources, such as respected media publications or verified research organizations. Trim off older items as they lose relevance, and continually add in new ones. You’ll want to be careful to avoid the trap where everyone on your staff starts using the same numbers and sources over and over again, but in general I find this practice to be a strong productivity-booster and time-saver.
#4 - Dig Into Data
Stats are not only able to contextualize and reinforce a case we’re trying to make, but they can also illuminate a case worth making in the first place, or provide direction on how to proceed. For example, the insight I mentioned earlier about “hacks” being a clickable blog post title made me wonder: “What ‘hacks’ do I actually know? What kinds of hidden pointers could I surface that might actually be useful to our audience of smart marketers?” Revelations can be found in insights about particular types of content that resonate within your industry (articles and studies about trends are good sources), or a conclusion drawn from your own Google Analytics (“Wow, look at how well posts about Topic X have performed!”). Data points are stories waiting to be told, and they are almost infinitely abundant in every industry and vertical. [bctt tweet="Data points are stories waiting to be told. Dig into them to find inspiration & overcome #ContentCreation slumps. - @NickNelsonMN" username="toprank"]
#5 - Reckon with Writer’s Block
It can be tough to get unstuck when you hit a wall in content creation. There’ve been countless instances where I’ve spent more time than I’d like to admit wordsmithing one particular sentence, or figuring the best way to transition from one idea to the next. In these cases, it never hurts to move on to something else for a while and then circle back later. You can leave yourself a placeholder, as simple as [XXXXX] or more referential like [something about hacking and Game Genie]. This enables you to accomplish other stuff and return with a fresh mind. Painful as it may be, you should even consider simply getting something down on the page in these moments, even if you don’t think it’s good. A 2012 article in Psychology Today on the subject of overcoming writer’s block argued that this can be necessary to achieve that frequently elusive “flow.” “Here’s the truth about writing (or any other form of self-expression): If you can’t accept the bad, you can’t get to the good,” wrote Barry Michels. “It’s as if the flow is pure, clean water trapped behind dirty, disgusting sewage. If you can’t welcome the sewage and let it flow through you, you’ll never be able to get to the pure stuff.” Such a lovely metaphor, isn’t it?
Put Your Content in Flight
Ready to see how high your content can fly? Try incorporating these tips into your routine and see if they can help give your productivity a lift:
Challenge yourself to take action on every content creation idea as soon as it strikes you.
Try breaking your routine by writing the conclusion to your next post before anything else, and see if it helps make your process more efficient.
Create a centralized doc with your most-used sources of stats and insights, then share it with your team and encourage them to add.
Analyze data trends from your own past content as well as the industry at large to identify hot topics for your audience.
Alter your writing approach to overcome writer’s block.
Otherwise, if you’re interested in learning more about how we do content marketing at TopRank Marketing, check out our services page or reach out and give us a shout. We’re all about driving growth, without any hacking required.
The post 5 Productivity Hacks to Bring Content Creation From Failing to Flying High appeared first on Online Marketing Blog - TopRank®.
0 notes