#antifraudsolution

[mfilterit]

Ai in Programmatic Advertising Fraud Detection to Deliver Performance and Sustainability

The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive ad fraud solution  across the advertising funnel is the necessity to yield results.  

More and more advertisers are pushing for a stronger and harder success KPI in programmatic campaigns. The shift from visibility only to performance-first is underway. With new and upcoming programmatic platforms selling inventory on impressions, it is today evident that impression fraud is 10-15% of campaign spends in the MENA region, as per mFilterIt reports. There is a ROI uplift of 7-10% when advertisers identify and block for Made-For-Ad sites and Ad Frequency cap violations. 

[generalperfectiondefendor]

Application Fraud – The Ever-Evolving Form of Identity theft

Application fraud is one of the fastest-growing forms of identity theft, protect your lending business from the risk of application fraud with Sherlock.

[mfilterit]

How Lead Punching Fills Your CRM with Junk Leads—and What You Can Do About It

Lead punching is one of the fraudulent practices used by dishonest publishers or affiliates to deliberately submit false lead information, using real names, phone numbers and email ID of a person. This information is easily accessible across multiple sources at a minimal cost, which makes it easy for fraudsters to exploit. They use this data to fill out lead forms, ensuring the details appear legitimate.  

However, in reality the real person is not aware of filling in the lead form or even having interest in the service. Therefore, when the sales team follows up, these supposed leads deny submitting any form or even knowing about the company.   

This forms easily 30-40% of the total leads which a typical client receives. So not only is the advertiser losing media budget by paying for these junk leads, but they also end up burning call center costs in calling up these leads. Marketing teams also add these leads into a CRM and do Email / WhatsApp marketing on these. Now they waste further money in reaching people who have no interest in their products. 

to read more visit: How Lead Punching Fills Your CRM

[mfilterit]

Valid8 | Ad fraud detection - App, Web and programmatic | mFilterIt

Ad Fraud Prevention and Traffic Validation solution powered with AI ML based algorithms, set to do real-time monitoring of digital advertising. It successfully counters the rising complexities of ad fraud such as click fraud, impression fraud, automated bot detection, blacklisting capabilities with authenticity and transparency in all digital realms be it an advertiser, network, or marketer. It covers a wide spectrum of digital platforms and more. It offers seamless integration and validate traffic attribution. Prevent wastage of ad spend across web, App and programmatic ad ecosystem, maximizing your ROI with comprehensive ad campaign protection. Also, provide DCB VAS anti-fraud solutions to global telecom players. 

To know more visit Valid8 | Ad TrafficValidation.

[mfilterit]

Do You Think Ad Fraud Detection on Mobile Attribution Platforms is Enough?

Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns. These platforms are essential to get relevant business insights and efficiently analyze the App performance campaigns. If these platforms are not present, the advertisers will be unaware of the whereabouts of their payouts made to their networks.

However, the advertiser must also ensure that they are not paying for fraudulent transactions. Most of the attribution platforms claim to provide fraud detection tool which is often bundled with their attribution services.

But the question is whether the fraud detected on mobile attribution platforms is enough?

Though the attribution platforms are providing fraud detection solutions, there is often a gap between the fraud detected and the actual ad fraud.

In this blog, know how attribution platforms miss in detecting the actual fraud and why your brand needs an expert to prevent the consequences of ad fraud.

Read more about Ad Fraud Detection on Mobile Attribution Platforms

[mfilterit]

Can Ad Fraud Detection Stop Your Brand’s Growth in USA

In this fight between the fraudsters and the digital marketing ecosystem, myths make the advertisers question the ad fraud detection vendors while the fraudsters feed on their money. Here is another myth that is making noise lately.

In this blog, we are busting this myth with some facts which will help you understand the importance of an ad fraud detection software.

What is cooking?

In the digital advertising world, publishers are spreading the word that they are not able to scale an advertiser’s business due to ad fraud detection solutions.

However, the reality is different

Publishers lose a high percentage of their revenue due to ad fraud detection solutions. For instance, if an ad fraud preventive service provider detects 70% of fraud coming from a specific source, then that particular publisher receives a payout on just 30% of the genuine traffic by the advertiser.

to read more visit: Ad Fraud Detection.

[mfilterit]

Ad fraud detection - App, Web and programmatic | mFilterIt

mFilterIt Valid8, an Ad fraud solution, and fraud prevention suite provides full-funnel protection to advertising campaigns from invalid traffic on the web & app to enhance ROAS throughout the customer acquisition journey. For Branding Campaigns or Programmatic advertising,  it covers, Frequency Cap Violation and Exclusion lists for Made For Ads (MFA) Sites with integrated brand safety. 

For Performance Campaigns, safeguards from frauds in CPC, CPV, CPL web campaigns, and search keyword fraud. It also has Visit-Lead Validation capabilities. Visit analysis based on Visit Intent with Invalid Traffic Validation ensures validated leads get integrated into CRM. It leverages Location & Campaign Optimization Keywords Strategy (LOCOKS) that tracks the usage and flow of brand and competition keywords to empower advertisers to maximize brand visibility, increase customer engagement, and drive business growth. In the OTT Ad Monitoring segment, Valid8 tracks all brands’ ad performance across OTT with real-time alerts to map competition.Visit to Ad fraud detection tools.