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Transform Your Direct Mail Into Intelligent Mail
Creating intelligent mail is a great way to boost response rates and increase marketing ROI. This is especially true in a marketing environment where a lot of attention is paid to consumer privacy and trust.
Intelligent mail is an integrated and personalized approach that is easy to set up and measure. It can be combined with digital marketing to drive consumers to digital channels and physical locations. It can also be a powerful tool for expanding brand awareness.
The USPS has been using barcode technology for years. All outgoing mail is shipped to Network Distribution Centers (NDC's). These warehouses have a vast logistics infrastructure. They sort mail for routing and processing. They use barcode technology to scan and sort the mail. They then send it to a final post office destination.
With the Intelligent Mail Barcode, marketers can track their mail after it has been sent and use the information to verify delivery. They can also use it to schedule secondary messages and to reduce undeliverable mail. The system is free to use and easy to set up.
Intelligent Mail Barcodes are compatible with Postalytics, a marketing automation platform. The software automatically assigns IMBs to each mail piece and uses the information to trigger marketing actions, like sales calls. This simplifies marketing and reduces unnecessary complexity.
Creating intelligent direct mail can be a powerful tool for increasing brand awareness and driving consumers to take action. A direct mail piece could contain a promo code or a coupon that is redeemable online. It could be a way to thank customers for their business.
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4 Direct Mail API Features to Look For
Choosing the right direct mail API can make a big difference in your business. The key is finding an API that allows your postcards to reach your inbox almost instantly. This will enable you to reach the most number of people who are thinking about your product or service.
The right direct mail API can also help you automate your mailing campaign. This will eliminate the time consuming process of printing and folding letters. It will also enable you to send custom documents. You will also be able to integrate your direct mail with your marketing platform and eCommerce. You will also be able to use a network of printers that will eliminate delays and downtime.
Inkit offers a direct mail API that allows you to create professional postcards. You can also use their Render feature to automate the process of creating paperless communications in real time. You can send PDF renderings as email attachments. You can also integrate with your CRM, marketing automation software, and ecommerce platform.
Inkit also offers a platform that allows you to deliver offline messages. They also provide address verification APIs. You can also upload images, select colors, and fonts. You can even create a custom builder for your postcards.
Inkit also offers a variety of pre-built direct mail integrations. You can use the API to send postcards to customers when they visit your site, become a customer, sign up for a loyalty program, or place an order. The API also supports dynamic personalization for your offline communications.
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How to Choose a Bulk Email Service
Using a bulk email service can help you send large emails to your subscribers. These emails can help you increase your conversion rates. They also allow you to track the performance of your email campaigns. The bulk email service provider you choose should be able to provide you with reporting tools, as well as automation tools. They should also offer you a choice of SMTP servers.
Bulk email services are usually affordable and easy to use. They allow you to send emails to any list of subscribers, and even provide you with the option to send emails in batches. However, it can be difficult to choose a bulk email service that will work best for your business. Here are some tips to help you choose a service that will meet your needs.
Before selecting a bulk email service, consider your budget, as well as the size of your email list. You may want to consider using a service that offers a free plan, or you may want to pay a little more for a higher-tier plan. It may also be important to consider your audience. If you are trying to market your business, you want to make sure you are reaching the right people.
If you are primarily a marketing or B2B business, you will want to choose a service that is specifically designed for that. For example, SendGrid, which is one of the most popular bulk email services, offers a wide range of features for sending marketing emails. They offer deep integration with SMTP API and web API, as well as automation services. They also offer a mobile-responsive email template, which ensures your emails look great in every inbox.
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