#beautystream

[beauty012xyzcom]

#HaElly #Beauty #Music

Live http://www.nimo.tv/haelly

[kangpingyu]

Yonghoon phototime from his production live turned beautystream turned seranade

[samantabrzozowska]

I love this song since I was a little girl...

[helinoftroy]

New treats i ordered months ago. #makeupbrushes #unicornbrushes #unicorn #unicornhorn #beautybrushes #beautylover #makeup #makeupartist #beautyblogger #rainbow #aesthetic #pastel #brushset #fanbrush #pearlescent #makeuplover #brushset #beautystreamer #twitchgirl #unicorngoals #unicorntribe #unicornsquad #rainbowbrushes #fashionblogger #beautiful #girly #love #happy #fashion #perfection

[lifeinpicturetwt]

The last day of @cosmoprofindia 2019, should end with the people who are behind it 😊 They are the most amazing and lovely, soo down to earth people I’ve ever met (I hope I wasn’t annoying 🙈) ♥️ Already missing everything 😭 Thank you so much for having us 🥰 can’t wait to meet you all again 😊 . @beautystreams_official . #oft2d #cosmoprofindia #mumbai #beautystreams (at Bombay Convention & Exhibition Centre) https://www.instagram.com/p/Bysxj1ggEFx/?igshid=1k05wx6tbcp8a

[laurakalty]

Here’s the Before and after! Cleaning brushes with my new makeup brush cleane purchased from @amazon_uk #makeupbrushcleaner * * * * #makeupproducts #makeupbrushes #newtoy #washesanddries #cleanbrushes #beauty #beautyproducts #amazonuk #influenster #influensteruk #instagood #instaglam #beautystream #miracleaner (at Swansea, United Kingdom)

[beautybanterblog]

Winter lip routine 👄❄️ brrrr! . _ @jeffreestarcosmetics Lip Scrub (ps this stuff tastes amazing!) _ @bestdamnbeauty @nicoleguerriero Lip Mask (well loved as you can see) _ @maccosmetics lip liner in Plum _ @jeffreestarcosmetics Velour Liquid Lipstick In 😍 . . . . . #jeffreestarcosmetics #lipscrub #jeffreestarlipscrub #velourliquidlipstick @jeffreestar #bestdamnbeauty #nicoleguerriero #winterlipcare #bombcyclone #undiscoveredmuas #undiscovered_muas #rawbeautykristi #finemakeups @finemakeups #billionwomanofficial #maryhadalittlegramm @maryhadalittlegramm #makeuppassionlove @makeuppassionlove #instabeeyou #makeuptutorialsdotcom #beautytubecrew #instaglam #beautyvids #bluerasberry #makeupalluring #igboston #bostonmua #bostonbeauty #bostonbeautyblogger #winterstormgrayson #beautystreamer

[kentonramsey]

CosmoTrends: The Latest Beauty Trends from Cosmoprof Asia 2019

Compiled by Paris-based beauty trend forecasting company Beautystreams, the CosmoTrends report showcases products and trends spotted at Cosmoprof.… more → CosmoTrends: The Latest Beauty Trends from Cosmoprof Asia 2019 published first on https://mariakistler.tumblr.com/

[ladystylestores]

Branding Experts Discuss ‘Whiteners’ – WWD

https://ift.tt/2C5ZFcf

Nothing is entirely black and white, especially when it comes to skin care, branding experts believe.

It might seem otherwise, given how in the wake of the growing Black Lives Matter movement, sparked by the killing of George Floyd in late May, a number of major multinational beauty companies quickly announced they are changing the descriptives of their brightening and lightening products, bestsellers today in Asia and other western markets, like the U.K. and U.S.

Such adjectives most often appear on creams and treatments formulated to make people’s skin lighter and more even-toned. To some, this is viewed as conforming to a western ideal of beauty — often seeded during colonial times, and denoting wealth and social status.

But a number of industry experts wonder whether it’s enough or even the best approach to educate consumers about the beauty of diversity, especially in markets where there’s a long-standing, homogenous ideal and huge appetite for products that lighten skin tone.

For beauty companies, such products make up a massive business. The global skin-lightening products market generated $4.08 billion in 2017 and is expected to practically double, to reach $8.01 billion by 2026, according to Stratistics Market Research Consulting.

By country based on skin-lightener ingredient volume consumption, this year China ranks first, with 1,036.2 tons. In Asia, Japan is second, with 745.2 tons, followed by India, with 175.7 tons, Euromonitor International statistics show.

Among the beauty behemoths evaluating this category is the Estée Lauder Cos. Inc.

In a statement Wednesday, the group said its brands “are doing a full review of their products to ensure they are respectful, inclusive and culturally sensitive in each of the markets where we do business.”

“Inclusion and diversity are essential to our ability to serve consumers everywhere they are in the world,” said Fabrizio Frieda, president and chief executive officer of Estée Lauder. “They are at the center of our values and a key enabler of our success. We are focused on creating authentic products that are locally relevant and tailored for many different consumers around the world based on unique desires and preferences, with deep respect for celebrating differences around the globe.”

Less than two weeks prior, L’Oréal said it was removing the words “white/whitening, fair/fairness, light/lightening from all of its skin-evening products.”

Unilever also announced it is retooling language used to describe “whitening” or “lightening” products.

Unilever is changing the brand name Fair & Lovely to Glow & Lovely.  Courtesy Photo

Johnson & Johnson said it is changing its wording, too, to promote “a more inclusive vision of beauty” and will stop selling the Neutrogena Fine Fairness product line, which had been marketed in Asia and the Middle East, and Clean & Clear Fairness, which was carried in India.

“It’s actually bringing, more than anything else, at least awareness [of the racism issue],” said Kunika Khera, a New Delhi-based director of Grail Insights consultancy, referring to the name changes. “People are starting to talk about it. So that’s actually a step in the right direction.”

Industry experts say it is understandable beauty behemoths responded so fast.

“Brands do not want to be caught on the wrong side of the fault line,” said Martin Roll, a business and brand strategist with an expertise in Asia, adding that’s particularly true today, when factors such as the digital revolution and vocal young consumers make a possible fallout more magnified and swift than before. “So they take a stand pretty quickly.”

Still, more might be done from a branding perspective.

“I would be very open and very transparent, even before you get into something near crisis communication,” said Roll. “I would try to connect with my consumers, that’s for sure, reach out to female consumer groups and talk to them.

“Maybe for younger consumers, it’s to say you have to be careful with whitening — we know it’s a notion of beauty, but it shouldn’t hurt your skin. You should be proud of your skin color, whatever complexion you have. We have this product, but use it in moderation,” continued Roll. “Leave it to the Asian women to decide.”

“The discussion is important for inclusivity, so that the pressure on these people, on these kids — the younger girls and boys — goes away, and it becomes a personal choice at the end,” agreed Khera.

She also suggested that brands, alongside saying they’ll stop advertising whitening products as they had before, possibly instigate outreach actions, like they’ve done with those linked to the Black Lives Matter movement.

“They’re setting up donations, they’re helping that community,” she said. “Similarly, do something positive for the narrative to change.”

Some beauty brands are eschewing adjectives such as “whitening” or “lightening,” shifting instead to the likes of “brightening” and “glow.”

Chanel describes its Le Blanc beauty products as for unifying complexions by fighting against brown spots and enhancing radiance.

“[It’s] in no case a range of skin whitening,” said a company spokeswoman.

Chanel is not considering changing the line’s moniker, which translates to The White.

“Many Chanel product lines bear the names of Gabrielle Chanel’s favorite colors: red for Rouge Coco lipsticks, beige for Les Beiges makeup range, black for Coco Noir, white for Le Blanc skin care and light-corrector makeup ranges or even blue for Le Bleu perfume by Chanel,” said the spokeswoman.

“We therefore have no plans to change the name of the Le Blanc range, this reference being an integral part of the iconic color palette of the Maison Chanel,” she continued. “Please also note that Le Blanc is never translated into other languages, [the same] as Le Rouge, Coco Noir, Bleu and Les Beiges.”

Advertising is probably the most powerful tool to broadcast a beauty brand’s inclusive message.

Fenty, the makeup label known for its wide shade palette, has garnered praise for a recent co-branded line done with the Hey Tea tea drink chain in China. While raising its own visibility, it’s bolstered awareness about inclusivity.

“That’s basically how Chinese consumers got more familiar with this term,” said Remi Blanchard project leader at Daxue Consulting in Shanghai. “It’s a very interesting approach that Fenty has.”

He called the strategy, which is novel in China, effective in changing people’s perception of beauty.

Michael Nolte, creative director of BeautyStreams in Paris, referred to the Indonesian beauty brand Sariayu’s advertising that featured two Asian models — one with lighter skin than the other.

“There are initiatives now where the acceptance of natural skin tones seems to become more important,” he said.

Beauty brands, added Nolte, have a responsibility “to tell consumers: ‘You are beautiful the way you are.’”

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[ultraisabarrosmartins1978]

Beauty Fair Trends: pela 1ª vez, Brasil terá book exclusivo com as principais tendências de beleza

Matéria publicada no Site de Beleza e Moda

A Beauty Fair – maior feira de Beleza nas Américas e o segundo maior evento do segmento no mundo – comemora seus 15 anos com o lançamento de um projeto pioneiro no mercado de Beleza, o Beauty Fair Trends.

Trata-se de um relatório anual sobre tendências deste mercado, que será elaborado pela nova parceira da feira, a plataforma internacional online de pesquisa de tendências focada nas indústrias de cosméticos e embalagens.

A versão digital deste book poderá ser baixada gratuitamente por todos os visitantes da Beauty Fair 2019, durante os dias 7 e 10 de setembro, no Expo Center Norte (SP), e apontará os principais rumos que envolvem as áreas de Beleza (cabelo, unhas, maquiagem, pele, entre outras) no Brasil.

Os produtos eleitos para compor o book de tendências Beauty Fair Trends ficarão expostos ao longo de toda a feira em um estande exclusivo no setor Negócios, Rua G/3.

“Nosso compromisso é manter o pioneirismo que a Beauty Fair conquistou junto ao mercado e com os nossos públicos. O relatório de tendências que vamos lançar, com certeza, marca nosso desejo de continuarmos à frente e de apresentarmos novos desafios para o setor”, comenta Cesar Tsukuda, diretor-superintendente da Beauty Fair.

Veja Aqui as Melhores Tendências Da Moda Para O Verão 2020

O que é o Beauty Fair Trends?

Trata-se da 1ª edição do relatório anual sobre tendências de Beleza no Brasil, que apresentará os produtos mais inovadores dos expositores da Beauty Fair 2019.

O book conta conta a curadoria da BEAUTYSTREAMS, renomada agência internacional de tendências em Beleza e segmentos relacionados.

O relatório contempla uma análise detalhada de informações sobre os lançamentos de novos produtos, embalagens revolucionárias e fórmulas, destacando ao mercado soluções oferecidas por produtos de alta tecnologia e desempenho.

Mais de 80 marcas de diversos segmentos da Beleza que irão expor suas novidades e best-sellers na 15ª Beauty Fair inscreveram seus produtos mais inovadores no Beauty Fair Trends, para que sejam analisados pela curadoria da BEAUTYSTREAMS.

No dia 05 de setembro, as marcas e os produtos selecionados participarão de um evento fechado à imprensa, influenciadores convidados e profissionais selecionados pela Beauty Fair, para que conheçam, em primeira mão, o resultado deste estudo.

“O conteúdo analisado pela curadoria da BEAUTYSTREAMS pode ser visto nos relatórios anuais que lançamos para o mercado de Beleza, pois fornecem inspiração às áreas de Marketing, Desenvolvimento de Produto e Pesquisa do Consumidor. Nossa equipe está presente nos cinco continentes, de forma que construímos uma rede multicultural de informações em setores como maquiagem, cuidados capilares e coloração, skincare, cuidados pessoais e masculinos, varejo, comportamento de consumo, entre outras áreas”, afirma a Diretora Global de Marketing do BEAUTYSTREAMS, Fernanda Pigatto.

Conheça 7 Tendências em Decoração de Casamento para 2020

Conhecida por organizar a maior feira de beleza profissional das Américas, a empresa é também uma plataforma de negócios e educação para toda a cadeia produtiva do setor – profissionais de beleza, indústria e varejo especializado.

A feira chega em sua 15ª edição em 2019 e acontecerá de 7 a 10 de setembro, no Expo Center Norte.

Conta com cerca de 186 mil visitantes, 500 expositores e 2.000 marcas que geraram cerca de R$ 690 milhões em volume de negócios em 2018.

A Beauty Fair também tem desenvolvido projetos internacionais, com foco

Na indústria;

Varejo especializado;

Salões de beleza.

O que encontrar na Beauty Fair 2019?

No setor profissional

Participação de marcas que visam cabeleireiros e distribuidores.

Ações incluem demonstrações, shows no palco e venda direta.

No setor de trade

Marcas que vendem diretamente para o varejo (perfumaria, supermercados, atacadistas, farmácias).

Ações focadas em networking, permitindo negociações com mais vantagens para grandes compradores.

No setor de varejo profissional, pequenos expositores de variados segmentos com vendas no varejo.

Make e Nails

Setor de maquiagem e manicure, terá uma área exclusiva dos dois segmentos com foco em produtos e acessórios para venda.

Setor internacional

Empresas internacionais apresentam seus produtos de beleza com elementos autênticos e inovações de diversos países do mundo.

Para para salão de beleza

Marcas com alto valor agregado com foco em móveis para salões de beleza.

Ações incluem showroom, onde há possibilidade de entrega imediata dos produtos ou negociações, especialmente com gerentes de salões.

Setor de estética

Participação de marcas interessadas em esteticistas, podólogos, depiladores, massagistas terapêuticos, dermatologistas, cirurgiões plásticos e distribuidores.

As ações incluem demonstrações práticas e vendas feitas no local.

Como participar?

Para inscrições e mais informações sobre o evento, acesse:

Beauty Fair 2019

Data: 7 a 10 de setembro de 2019

Local: Expo Center Norte | Rua José Bernardo Pinto, 333, Vila Guilherme, São Paulo – SP, 02055-000

Direitos autorais pertencem ao Site de Beleza e Moda

Beauty Fair Trends: pela 1ª vez, Brasil terá book exclusivo com as principais tendências de belezapublicado primeiro em como se vestir bem

[peaflesh61-blog]

Symposium to open the curtain on China's beauty market and trends

The Chinese beauty market, one of today’s hottest topics in the industry, will take centre stage next week in New York. With the aim to help the beauty industry to better understand this market, beauty trends agency Beautystreams will hold a symposium at the Anita Rogers Gallery on September 14 with the aim to open the curtain and reveal an “exciting country full of youthful energy, percolating with innovation and design sophistication.”

Insider view

To offer a different perspective on the Chinese market - beyond trade news, reports and statistics - and to provide a unique opportunity to meet highly influential players in today’s rising Chinese beauty industry, the organisers have invited an impressive line-up of speakers:

Masa Cui Founder & CEO / MARIE DALGAR She will share her experience and how her avant-garde vision skyrocketed her brand into one of China’s top cosmetics brands.

Lan Vu Founder & CEO / BEAUTYSTREAMS Lan will offer a view on Chinese local brands, from established companies to the exciting new wave of Chinese indie brands.

Baoxia Zhuang Director / MISTINE CHINA Online marketing expert and distributor, Baoxia will present about China’s fast-moving, online retail landscape, and the strategies for success on China’s powerhouses Tmall and JD.

Michael Nolte Creative Director / BEAUTYSTREAMS Michael will provide insights into the complex Chinese market: local consumer lifestyles - tastes, needs, and buying habits.

There will be Q&A sessions after the presentations.

Presentations will feature:

Insights into consumer lifestyles - tastes, regional needs, and buying habits.

A view on China’s rising design movement.

Discovery of new Chinese indie beauty and lifestyle brands.

Understanding of the online retail landscape and how to market on Tmall and JD.

Brand study of visionary Chinese cosmetics brand Marie Dalgar.

Source: http://www.premiumbeautynews.com/en/symposium-to-open-the-curtain-on,13864

[todaynewsstories]

In Asia, nascent men’s make-up market starts drawing big brands

SEOUL/PARIS/TOKYO (Reuters) – From an eye shadow that opens with the flick of a thumb, Zippo-style, to a barely-there foundation in subtle blue-gray packaging: men’s make-up is getting a makeover as manufacturers bid to take it more mainstream.

France’s Chanel and Japan’s Pola Orbis are among firms launching new ranges to exploit signs of rising demand for cosmetics among men, especially in Asia, betting the tide is finally turning in a segment that has long underwhelmed.

Beyond showbusiness circles or the limited realm of beauty bloggers, the brands have other clients – such as image-conscious executives – in their sights, as they emphasize the undetectable aspects of some products.

“Giving off a sense of cleanliness is becoming a kind of business skill,” said Akira Gogo, president of Pola Orbis subsidiary Acro, which launched a men’s make-up range in September that includes foundation in 15 different skin tones given names like “Crispin” or “Joaquin”.

With some previous experiments in this field flopping, and dominant players such as France’s L’Oreal on the fence, it’s a gamble the companies are reticent to hype up too much.

“We don’t expect to see sales suddenly jump – we’re trying to create a new culture,” Gogo added.

But an increasingly receptive audience in markets such as South Korea – where wildly popular “K-pop” boy bands and their cute, flawless looks have helped redefine ideas of the comely male – points to growing potential for this niche.

That is partly down to consumers such as Lee Ho-June, a 28-year-old who runs his own company as a fashion designer. He says he draws the line at a full face of make-up, unlike some acquaintances who paint their eyebrows, but has got used to using tinted moisturisers like BB creams – and visiting beauty stores with growing men’s counters.

“For me as a guy, it had been embarrassing and awkward to walk into a cosmetics shop,” Ho-June said, as he browsed with a female friend in downtown Seoul. “Now I enter a shop without hesitation.”

Asia’s male grooming market is still a relative minnow, accounting for under a fifth of the $49.5 billion industry globally in 2017, according to data from market research firm Euromonitor.

Yet while business in other regions revolves around shaving products and deodorants, Asia already punches above its weight in men’s skincare, accounting for more than 60 percent of worldwide sales in one of the industry’s fastest-growing segments.

MEN’S NEEDS

Most cosmetics makers have made, at most, only tentative steps into men’s make-up.

L’Oreal, which featured a male model for the first time in a 2016 advertising campaign for a foundation, makes BB creams for men. So does Estee Lauder, under its male Lab Series brand, which recently also launched a colour-correcting moisturizer meant to mimic the effect of a photo filter.

But the U.S. company’s Tom Ford ranges are among the only world-famous names in male make-up. Some others, including a line attempted in 2008 by French couturier Jean Paul Gaultier, were discontinued.

Tom Ford Beauty, which sells lipstick hues with names like “Alistair” and “Scott”, and men’s mud masks for $60, declined to comment on its sales progress since entering the space in 2012.

Model Masafumi is made up by make-up artist Hiroki using Pola Orbis subsidiary Acro’s cosmetics during their demonstration at a department store in Tokyo, Japan, September 28, 2018. Picture taken September 28, 2018. REUTERS/Toru Hanai

Neither Chanel nor Acro disclosed how much they’d invested in the launches.

But the new entrants, with products priced at up to $75 for a foundation in Chanel’s case, are banking that men will become more exacting as they develop beauty regimens, seeking out specific textures to cover their larger pores, for instance.

Chanel, known for its No.5 perfume and fashion ranges, included matt lip balms and eyebrow pencils in shades such as gray in its new men’s make-up line called “Boy”.

“We are convinced that targeting men’s specific needs will lead the industry to real innovation in application techniques, in new products with multiple uses, and new formats,” Chanel said in emailed comments.

Its range had already attracted some interest at a Chanel store in Seoul in November, though male customers were scarce.

“It can be a great gift for men,” said Oh Min-Ji, 29, who said she shared some of her make-up with her younger brother but had found the idea of giving him women’s products “awkward”.

Acro has sought to make the products accessible to men by putting the accent on their application.

Chunky foundation bars can be applied with motions similar to using an electric razor, while the shape of others recall an e-cigarette than can be easily carried in a jacket pocket.

KOREA FIRST, CHINA KEY

In South Korea, spending per head on men’s skincare – seen as a small leap away from using concealers and make-up – already beats other countries hands down, with consumers splurging more than 10 times more than their U.S. or French peers, according to Euromonitor.

“The pressure to look youthful is very, very strong in South Korea. In jobs, you have to look like a 20-year-old – but have 20 years’ experience,” said Michael Nolte, creative director of cosmetics trend forecasting company BeautyStreams. “It’s a cultural thing too, boyish good looks are in.”

That brings opportunities, but also some hurdles, for the brands in a fiercely innovative and competitive local cosmetics market where non-male specific make-up is already becoming popular with men.

In the eight months to August, South Korea’s biggest online shopping site Gmarket recorded a 130 percent jump from a year earlier in the sale of cosmetics to male customers, including mascara and lip tint.

Chanel brought out its “Boy” range in South Korea in September, and plans to land it in Asian, U.S. and British stores in 2019. Acro has initially focused on stores and online sales in Japan, but sees South Korea and Thailand as potential entry points to the broader Asia market, which it plans to enter next year.

A key test for contenders in men’s make-up would be to eventually crack China.

    Its overall beauty market was worth an estimated 39 billion euros ($44.35 billion) in 2018 and is expected to more than double by 2030, according to L’Oreal forecasts. Signs of interest from male shoppers are already appearing.

Slideshow (4 Images)

JD.com, China’s No. 2 e-commerce company, said the number of male consumers buying make-up in the first 17 days of a special sale period in June this year had jumped 61 percent from a year earlier. Popular skincare brands included LVMH’s Dior and Procter & Gamble’s Japanese label SK-II.

“It’s really starting to change,” said Shanghai-based TreeTree Wu, 26, a male cosmetics blogger with almost 270,000 followers on Chinese microblogging platform Sina Weibo, and avowed fan of Fenty Beauty, a brand launched by singer Rihanna alongside LVMH.

“It’s not just male stars but lots of young men are using make-up,” he added. “Regular ordinary people, students and others, who might at least be painting their eyebrows.”

Additional reporting by Haejin Choi, Yijin Kim and Daeun Yi in Seoul and Adam Jourdan in Shanghai; Writing by Sarah White; Editing by Alex Richardson

Our Standards:The Thomson Reuters Trust Principles.

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[helinoftroy]

Okay this one then one more bulk post and im done i swear. #contour #highlight #glitterbrows #glitter #makeuplook #makeuplookoftheday #makeup #makeupph #makeupartist #coloredbrows #browart #brows #eyebrows #gold #goldglitter #twitch #twitchgirl #beautystreamer

[marisolleffler]

Cosmoprof Trends: The Hottest Beauty Trends from Cosmoprof Asia 2018

Seven upcoming beauty trends predicted by Beautystreams based on exhibits at Cosmoprof Asia 2018, plus link to the full report!… more → Cosmoprof Trends: The Hottest Beauty Trends from Cosmoprof Asia 2018 published first on http://wholesalescarvescity.blogspot.com

[laurakalty]

Look who had a new toy..... ❤️ my brush cleaner!!! * * #influensteruk #amazonuk #makeupbrushcleaner #bblogger #beauty #beautyproducts #makeuphacks #beautystream (at Swansea, United Kingdom)

[beautybanterblog]

Winter lip routine 👄❄️ brrrr! . _ @jeffreestarcosmetics Lip Scrub (ps this stuff tastes amazing!) _ @bestdamnbeauty @nicoleguerriero Lip Mask (well loved as you can see) _ @maccosmetics lip liner in Plum _ @jeffreestarcosmetics Velour Liquid Lipstick In Santa Baby 😍 . . . . . #jeffreestarcosmetics #lipscrub #jeffreestarlipscrub #velourliquidlipstick @jeffreestar #bestdamnbeauty #nicoleguerriero #winterlipcare #bombcyclone #undiscoveredmuas #undiscovered_muas #rawbeautykristi #finemakeups @finemakeups #billionwomanofficial #maryhadalittlegramm @maryhadalittlegramm #makeuppassionlove @makeuppassionlove #instabeeyou #makeuptutorialsdotcom #beautytubecrew #instaglam #beautyvids #bluerasberry #makeupalluring #igboston #bostonmua #bostonbeauty #bostonbeautyblogger #winterstormgrayson #beautystreamer #tgif #snowdayglam #muavideos