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The Power of Advertising: A Glimpse into Divya Bhaskar Classified

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Indian media have gone easy on Modi. That's changing because of the pandemic Given how decomposed the corpses were, officials in Bihar suspected they had come from further upstream — possibly from Uttar Pradesh, the highly populated state where Gaur is based. So he sent a team of 30 reporters to over 27 districts to investigate. After hours of searching, the team found more than 2,000 bodies floating or buried along a 1,100-kilometer (684-mile) stretch of the Ganges, which is considered a holy river to most Hindus. Dainik Bhaskar, one of India’s biggest Hindi-language newspapers, published its story last week with the headline, “Ganga is ashamed.” “I have never seen anything like this in my 35-year-long career,” Gaur told CNN Business. For weeks, India has been engulfed by a brutal second wave of Covid-19 infections, with millions of new cases. There have been nearly 300,000 Covid-related deaths recorded by the Health Ministry since the pandemic began, even though the actual figure is likely much higher. While the human toll of the disease has been immense, journalists like Gaur are not just covering the tragedy of the situation. They’re also fighting for transparency and accountability from a government that has tried to clamp down on criticism of Prime Minister Narendra Modi and his handling of the pandemic. As the crisis unfolded, Modi was initially slammed by the international press for not doing enough to prevent the catastrophe, and for downplaying the number of fatalities. The chief minister of Uttar Pradesh, who is a close ally of Modi, has been accused of intimidating citizens and journalists reporting on oxygen shortages in the state. New Delhi has even asked Twitter to remove tweets about Covid-19, including some that were critical of Modi. “People have been telling me not to fight with the administration,” said Gaur, who has not only written about alleged data-fudging by the administration, but has also criticized the authorities for the insensitive manner in which the uncovered bodies were finally cremated. The state has now started patrolling the river, to prevent dumping of bodies. “State officials have tried to stop our coverage several times in the past few days, and have even threatened us with a court case,” he added. Since that first article, his paper has continued to count bodies in the Ganges and hold politicians accountable for the crisis — not just in Uttar Pradesh, but in other parts of India as well. Shoe-leather journalism The spiraling crisis has overwhelmed India’s health care system in several states. Beds, oxygen and medical workers are in short supply. Some patients are dying in waiting rooms or outside overflowing clinics. At cremation grounds, bodies are piling up faster than workers can build new pyres. While the situation is improving in bigger cities now, rural parts of the country might continue to struggle. Critics of the government — from opposition politicians and judges to regular citizens and even a prestigious medical journal — say that despite the scale of the tragedy, the country’s leaders have focused more on image management rather than tackling the disaster. The government, meanwhile, has said that it wants to stop individuals from spreading fake or misleading information. To get the real story, many media outlets have increasingly been doing some traditional shoe-leather journalism. This reporting has surprised many readers: India’s vast media have become increasingly subservient to Modi’s government since the Hindu nationalist was first elected Prime Minister seven years ago. The ruling party has used a range of tactics, ranging from forcing advertisers to cut off outlets that are critical of its policies to shutting down channels, to ensure the press is reshaped into its cheerleader. “Mainstream media, particularly broadcast media, really glosses over the Modi government’s failures, even while appearing neutral,” said Abhinandan Sekhri, CEO of Newslaundry, an award-winning independent news website that focuses on media and journalism. But papers like Dainik Bhaskar “have not pulled their punches and have really gone after the government” with their coverage of the pandemic, even as some prominent TV channels remain as “sycophantic as ever,” he added. In Modi’s home state of Gujarat, three of the top local language newspapers — Sandesh, Divya Bhaskar and Gujarat Samachar — have consistently questioned the official statistics on the second wave through their coverage. Divya Bhaskar reported in mid-May that nearly 124,000 death certificates had been issued in the prior 71 days in Gujarat, about 66,000 more than during the same period last year. The state government reported that only 4,218 were related to Covid. Most recent deaths have been attributed to underlying conditions or co-morbidities, Divya Bhaskar said, citing doctors and families of victims. The newspaper said its journalists dug out the data by going to districts and municipal corporations. Similarly, Sandesh, a Gujarati newspaper that dates back nearly a century, has been sending its reporters to mortuaries, hospitals and crematoriums to count the dead so the paper can publish daily figures. And, on May 9, the Gujarat Samachar newspaper criticized a decision by the Modi government to press ahead with a planned $2.8 billion renovation of Parliament, with the headline: “Even as people are fighting life-and-death situations, public servant becomes dictator.” Have Indian media owners really become bolder? This type of accountability reporting hasn’t been the norm at many leading Indian media outlets for the past few years. But it is hard to sell the government’s narrative to readers as Covid-19 cases continue to rise uncontrollably across the country. “The pandemic concerns 99% of the population. They [media owners] are also shrewd businessmen and they know that toeing the government line at this point makes no sense,” said Mahesh Langa, a Gujarat-based journalist with the English language The Hindu newspaper, which has also written about the large-scale of under-reporting of deaths in the state. But pushing back on Modi may also be bad business for newspapers, as government ads are a major source of revenue, especially as the pandemic-related economic slowdown has hit other advertisers hard. And while firewalls exist to isolate business interests from the editorial operations, those barriers can sometimes come under pressure during troubled times. Prominent Indian media groups also have interests in other industries, according to a report by Reporters Without Borders, which said most of the leading companies are owned by “large conglomerates that are still controlled by the founding families and that invest in a vast array of industries other than media.” For example, the family that owns the Dainik Bhaskar Group also has businesses in sectors ranging from real estate to power. Reliance Industries, the conglomerate headed by Asia’s richest man Mukesh Ambani, owns Network 18, which includes the CNN-News18 TV channel, a CNN affiliate. Promoters of many TV channels and newspapers need to stay in the good books of the ruling party, said Sekhri of Newslaundry. They “tread on eggshells” when it comes to the government because they need favorable regulatory policies for their various businesses, which can range from telecom to oil, he said. However, it is becoming increasingly difficult for many media platforms to be servile when there is mounting public anger against Modi’s Bharatiya Janata Party, Sekhri added. “They realize their reporters will get beaten up if they go on the streets,” and not report the truth, he said. But telling the truth can get journalists in trouble. “India is one of the world’s most dangerous countries for journalists trying to do their job properly,” according to Reporters Without Borders, which ranks the nation 142 out of 180 regions on its World Press Freedom Index. “In the last decade, 154 journalists in India were arrested, detained, interrogated or served show cause notices for their professional work,” according to an analysis by Free Speech Collective. “Sixty-seven of these were recorded in 2020 alone.” There’s also the mental toll that doing such reporting takes. “If you are not mentally strong, you will not be able to stand the scenes that unfold in the field,” said Dhaval Bharwad, deputy chief photographer for Divya Bhaskar, which is also owned by the Dainik Bhaskar Group. Despite the challenges, many Indian journalists appear ready to continue trying to get to the truth. In the capital, Delhi, the magazine Outlook India created a stir on Twitter last week, when it used the cover of its new issue to criticize the government for inaction, styling it in the form of a missing persons poster. “This is not an act of bravery on our part,” Ruben Banerjee, the editor-in-chief of Outlook, told CNN Business. “We are just objectively reporting. There is a sense of abandonment in the country. “ — Jyoti Jha contributed to this report. Source link Orbem News #changing #Easy #Indian #Media #Modi #Modi:LocalmediahavegoneeasyonIndia'sPrimeMinister.That'schangingbecauseofthepandemic-CNN #Pandemic

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Unveiling the Impact of the Divya Bhaskar Advertisement: A Closer Look

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Analyzing the Success Behind the Divya Bhaskar Advertisement

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Plenty of potential in an advertisement in Divya Bhaskar!

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Leading Ad Agency Drags Danik Bhaskar To Court For Copyright Infringement, Plagiarism

All About Ads Private Limited, a leading award-winning advertising agency having its operations in 16 states in India, has dragged Divya Bhaskar of Dainik Bhaskar Group to court for copyright infringement and plagiarism of its work "Desh ke Hero" campaign which was created for the Government of India (GoI). The campaign aimed at felicitating Corona Warriors across the nation.

 A civil suit has been filed by Ankur Jain, director of All About Ads Private Limited, before the Commercial Court at Mizapur, Ahmedabad and sought damages to the tune of Rs 9.5 crore along with seeking a restrain on Divya Bhaskar from publishing the contentious ad campaign.

 Apart from Divya Bhaskar (Dainik Bhaskar Group), its Chief Executive Officer Sanjeev Chauhan and Managing Directors Girish Agarwal and Sudhir Agarwal have also been named in the suit. The media house’s Brand Head Amit Rathod and Eight Petals Creative Solution Private Limited have also been added as defendants in the suit.

 Divya Bhaskar is a leading Gujarati newspaper in Gujarat owned by D B Corp Ltd. It has one of the highest circulation of Gujarati dailies, with the most number of editions in Gujarat. The Dainik Bhaskar Group started its Hindi newspaper Dainik Bhaskar in Bhopal in 1958. Later, it launched its Indore edition in 1983. Today, Dainik Bhaskar Group is present in 12 states with 65 editions in Hindi, Marathi and Gujarati.

 Mr Ankur Jain’s advocate, Dr Sarvam Khare, said that the civil court issued summons - notice to Dainik Bhaskar Group on September 19. The civil suit is kept for hearing on October 1.

 All About Ads has also filed a criminal case before the magistrate court at Mizapur, Ahmedabad which was heard on September 7. “As per the directions of the magistrate, the police have recorded my statement,” said Mr Ankur Jain.

 It is pertinent to note that Intellectual Property Rights of plaintiffs are recognized by the Event Management Federation.

 Details from the plaint

 In April, plaintiff created the project “Desh Ke Hero” for the GoI as a national campaign to facilitate honouring of Corona Warriors, wherein merchandise and certificates were to be presented to the awardees. This project was created in the form of literary script, dramatic, artistic and visual work presentation under title “Desh Ke Hero” which qualifies to be original literary, artistic and dramatic work within the meaning of Section 2(y) of the Copyright Act 1957.

 The campaign was proposed to the GoI and was first published by the plaintiff on April 11, 2020.

 Mr Ankur Jain, who started from a one-room office in Ahmedabad, Gujarat in 2010-11, has worked for various MNCs, BJP and GoI, including on the ‘Fir ek baar Modi Sarkar’ campaign for 2019 the Lok Sabha election. He said, “My team and I worked really hard for ‘Desh ke Hero’ campaign and it was wrong on the part of Divya Bhaskar to steal the concept and showcase ‘Gujarat Hero’ campaign as theirs.”

 The plagiarism

 Mr Ankur Jain, who has known Mr Amit Rathod (Brand Head, Divya Bhaskar) since 2013 as they have worked together commercially on several campaigns created by the plaintiff, shared his work with the latter in good faith for his feedback and review.

 Dr Khare, said that the shared work bore a “specific DISCLAIMER at the end which specified that the information contained in the presentation was privileged and that the entire presentation was the property of the plaintiffs.” Mr Amit Rathod, not only breached the trust, but also infringed the plaintiffs’ copyright by sharing the campaign work with Sanjeev Chauhan, CEO, Divya Bhaskar.

 On July 31, 2020, Mr Ankur Jain learnt that the defendants had reproduced his work and put their name on another campaign titled “Gujarat Hero”. The campaign “Gujarat Hero” is not a case of innocent adoption, but of a fraudulent and dishonest adoption. The defendants did not obtain any license, permission and/or consent from the plaintiffs and have used the said script for campaign solely for the self-serving interest.

 On confrontation, Mr Amit Rathod admitted that he had made a mistake and that he will discuss this with his editor. On August 1, 2020, Mr Ankur Jain, Mr Amit Rathod and Mr Sanjeev Chauhan had a telephonic conversation. Later, Mr Amit Rathod also sent a WhatsApp message to Mr Ankur Jain apologizing for the incident. The transcripts of all the calls and a screenshot of the message have been annexed with the plaint before the civil court.

 Fraud with the Gujarat Government

 It was later learnt that the defendants dishonestly obtained the consent of the Gujarat Government for the campaign. The Plaintiffs have utmost belief that Gujarat government would not have supported or contributed in their campaign “Gujarat Hero” if it was aware that the defendants have committed theft of the intellectual property of plaintiffs; and have misappropriated their confidential data. The defendants also suppressed the fact from the Gujarat Government that the plaintiffs were in talks with the GoI for the release of the campaign “Desh Ke Hero”.

 The plaintiffs have issued a legal notice to the defendants on August 5, 2020. Also, an intimation letter has been sent to Mr Ashwini Kumar (Secretary to Hon’ble Chief Minister of Gujarat) giving details of the dispute and the illegality committed by Dainik Bhaskar Group.

  Prayers in the plaint

 The plaintiffs have sought that the defendants be restrained from using their campaign “Gujarat Hero”. It is further sought that the court declare that the campaign “Gujarat Hero” is a work of copyright infringement and plagiarism of the plaintiffs’ campaign “Desh Ke Hero”. The plaint also prays that the defendants be ordered to destroy all the material prepared for “Gujarat Hero” campaign and the domain www.gujarathero.com. The plaintiffs have also sought token damage for illegally using their work. It is also prayed that the defendants be directed to produce their books of accounts to ascertain the profits earned by the defendants by commercializing and reproducing the plaintiffs’ work.

 About Ankur Jain and All About Ads Private Limited

 Ankur Jain is founder director of All About Ads Pvt. Ltd. He is an author and owner of various types of literary, dramatic, artistic, cinematic, visual work used in advertising scripts and is a veteran in the industry of advertising and promotions since more than a decade.

 Having its operation in 16 states in India, All About Ads Private Limited designs and executes complete 360 degree campaigns for various organizations including Corporate houses, political parties and various governments, including the Government of India to create awareness among people at large national and state level. It is an ISO 9001:2008 certified advertising agency, having an in-house set up to provide integrated 360 degree solution across India.

 The award – winning agency has won many awards in different segments one of them being the Gold Award for “Best Intellectual property of the year” in 2017 at EMF Global Awards, Dubai.

All About Ads has been named in the Limca Book of Records for conceptualizing and executing the biggest Dandia Sticks in 2016. It has also cracked Guinness book, Limca book & golden book of records for its innovative concepts for clients in various events / activations.

  Website : http://www.allaboutads.co.in/