#boutique digital marketing agency singapore

[inawemedia583]

Lead Generation Singapore

With the power of Digital Marketing, Singapore Leads Machine empowers businesses with a smarter & easier way to generate leads and acquire new customers.

[the-best-singapore]

Hidden Gems of Singapore: Uncovering Off-the-Beaten-Path Attractions

When you think of Singapore, you might envision iconic landmarks like Marina Bay Sands, Gardens by the Bay, or Sentosa Island. While these popular attractions are undoubtedly worth a visit, Singapore has a treasure trove of hidden gems waiting to be discovered. In this Singapore travel guide, we’ll take you on a journey to uncover some of the city-state’s most enchanting off-the-beaten-path attractions.

1.Haw Par Villa: The Mythical Wonderland

Nestled in the heart of Singapore, Haw Par Villa is a truly unique attraction. Built by the creators of the famous Tiger Balm, this park is a showcase of Chinese mythology and folklore. You’ll find a surreal world filled with colorful sculptures depicting scenes from classic tales like “Journey to the West” and “The Eight Immortals.” It’s a fascinating journey into the world of Chinese legends and a great spot for some quirky Instagram photos.

2. Bukit Timah Nature Reserve: A Green Oasis

Escape the bustling city and head to Bukit Timah Nature Reserve, a hidden oasis for nature enthusiasts. It’s home to one of the city’s highest peaks and a variety of hiking trails suitable for all levels. The lush rainforest and diverse wildlife offer a refreshing change of scenery, and you can even spot Singapore’s native long-tailed macaques during your hike.

3. Changi Chapel and Museum: Remembering WWII

History buffs will appreciate a visit to Changi Chapel and Museum, located in the east of Singapore. This museum pays homage to the prisoners of war who were held captive during World War II. It’s a moving experience that sheds light on Singapore’s wartime history and the resilience of those who lived through it.

4. Kranji Marshes: A Birder’s Paradise

If you’re a bird-watching enthusiast, Kranji Marshes is a hidden gem you don’t want to miss. This wetland reserve is teeming with diverse bird species and offers a serene escape from the urban environment. You can explore the extensive network of boardwalks and spot rare migratory birds while surrounded by the natural beauty of Singapore’s countryside.

5. Gillman Barracks: An Art Enclave

For art aficionados, Gillman Barracks offers a unique cultural experience. This former military barracks has been transformed into an art enclave featuring contemporary art galleries and exhibitions. It’s the perfect place to discover emerging artists and explore the world of modern art in a historic setting.

6. Pulau Ubin: A Step Back in Time

Pulau Ubin is a small island off Singapore’s northeast coast that feels like a world away from the city’s skyscrapers. You can take a bumboat from Changi Point and step back in time to a simpler way of life. The island is home to rustic villages, lush forests, and charming bicycle trails. Rent a bike and explore the island’s serene beaches, old granite quarries, and abundant wildlife.

7. Haji Lane: The Hipster Haven

Nestled in the heart of Kampong Glam, Haji Lane is a narrow alley teeming with vibrant street art, quirky boutiques, and trendy cafes. It’s a haven for those seeking unique fashion finds, vintage treasures, and a relaxed atmosphere. Don’t forget to snap a few photos of the colorful street murals that adorn the buildings, and while you’re in the area, you can also explore the vibrant digital marketing scene in Singapore, with numerous top-notch digital marketing agencies in Singapore to assist businesses in this dynamic city.

8.MacRitchie Treetop Walk: Walk Amongst the Canopy

For an unforgettable adventure, head to MacRitchie Reservoir and experience the Treetop Walk. Suspended 25 meters above the forest floor, this 250-meter-long walkway offers breathtaking views of the lush rainforest. The journey to the treetop walk is an adventure in itself, with well-maintained hiking trails that lead you through the reserve.

9. Pulau Serangoon: The Hidden Island

Also known as Coney Island, Pulau Serangoon is a serene, undeveloped island located off the northeastern coast of Singapore. It’s a haven for nature lovers, with its unspoiled beaches, lush greenery, and a variety of flora and fauna. Explore the island’s picturesque trails and perhaps spot the resident Brahminy kites soaring above.

10. Southern Ridges: A Walk Through Nature

For a scenic escape with a twist, explore the Southern Ridges, a network of lush, interconnected parks and trails. The highlight of this journey is the Henderson Waves Bridge, a striking architectural marvel that provides panoramic views of the surrounding forests & the city skyline. It’s a perfect spot for an evening stroll as the city lights begin to twinkle.

Conclusion

Singapore is a destination with an abundance of hidden gems just waiting to be explored. From the mythical wonderland of Haw Par Villa to the tranquil nature of Pulau Ubin, there’s something for every traveler seeking an off-the-beaten-path adventure.

As you plan your journey to uncover these enchanting attractions, remember to visit The Best Singapore. Our platform is your one-stop resource for discovering the finest services and experiences in Singapore. Whether you need an electrician Singapore, are looking for digital marketing agenciesto boost your online presence, or simply want a comprehensive travel guide, we’ve got you covered.

The Best Singapore is committed to helping you make the most of your time in this incredible city-state. So, don’t forget to explore our website and access a wealth of information and recommendations to enhance your Singapore experience. Your journey to uncover the hidden gems of Singapore starts here.

[michaelnguyendotme]

In this series of "Extreme Ads Makeover", I will be tearing down ads of Chanel and have them completely remodeled to have better targeting and ROI. Check out a previous case study of "Extreme Ads Makeover" for Chase Bank. About Chanel Revenue: In 2021, Chanel generated €15.6 billion in estimated total revenue, up over 50% from 2020. Growth: Over the past 5 years, Chanel's revenues have grown at an estimated compound annual rate of 13%. Profits: As a privately held company, Chanel does not disclose detailed financials. Industry estimates put Chanel's operating profits at €3-4 billion annually. Customers: Chanel serves an elite luxury customer base including over 100 million high net worth individuals worldwide. In the US alone, there are over 16 million people who can afford high-end luxury brands like Chanel. Stores: Chanel operates over 200 boutiques globally with a heavy presence in fashion centers like Paris, New York, London, and Singapore. Flagship stores can generate over $100 million per year. Market Share: In luxury fashion, Chanel holds around 4% global market share behind LVMH, Estée Lauder, and Kering. Among luxury leather goods specifically, Chanel leads with 24% share. Iconic Products: Chanel's classic women's suits, No. 5 perfume, leather handbags, and Little Black Dress resonate globally as iconic luxury items. So in summary, Chanel is one of the world's most prestigious and profitable luxury fashion houses with annual revenues exceeding €15 billion globally driven by their iconic branding and elite customer base. About Chanel's marketing agency Chanel's global media agency is Omnicom Media Group. Chanel chose Omnicom after a competitive pitch and was impressed by their strategic approach and understanding of the brand. Omnicom's agency, PHD, took over the account from WPP's GroupM. Chanel had worked with WPP for 21 years. Emmanuelle Walle has been the head of global PR and influence at Chanel fragrance and beauty since 2019. Chanel's digital marketing strategy is one of the most robust in its category. Additionally, Chanel has worked with global celebrities like Keira Knightley, Nicole Kidman, and Kristen Stewart as brand ambassadors. About Michael Nguyen - CEO of Produce Results Agency, aka the "Extreme Ads Makeover" Host Since 1999, Produce Results Agency has helped clients double assets from $5ooM to $1B and generated 4000% ROI for a regional bank turning their $66K marketing budget to $2.8M in revenue. In this post, I will perform an ad audit on Chanel ads, analyze what's missing from the ads, come up with new ads, and eventually validate those new ads by running paid traffic on my own dime to see how new ads perform. I am using Meta Ads in this case study but the same principle applies to other mediums such as Google, Youtube, Programmatic Ads, and short forms. Table of Content 1. Ads Audit 2. Gaps Analysis 3. Ads Makeover 4. Validate New Ads 5. Insights/Takeaways 6. Next Steps Ads Audit Promoted Product: Chanel watch Landing page: https://www.chanel.com/us/watches/premiere-edition-originale Facebook Ads:  Ad Set #1 (link) Ad Set #2 (link) Analysis What I like: Obviously, the quality of the creatives: the featured model Lily-Rose Depp, and the close-up shot of the Chanel watch are just magnificent. I like how Chanel team used vivid words to describe the watch: "interlaced with leather", and "echoes" (auditory word) which activates the auditory sense besides the visual. Message-Creative matched: Model Lily-Rose Depp wears the watch and the close-up photo of the watch to highlight. Room for improvements: While the control ad is pretty decent, I'd love to see more angles such as prestige, FOMO, the ability to wear "history" on your wrist, etc. There are a lot more angles yet to be shown, displayed, activated, and demonstrated from just one control ad. Having one control ad can put your campaign into the following risks:

Lack of A/B Testing Limited Insights: With only one ad, you won't be able to perform A/B tests, which are essential for determining what aspects of the ad are working and what aren't. Targeting Limitations Missed Opportunities for Segmentation: Different ad sets can target different customer segments. A single ad may not be as effective across all segments, missing out on some potentially lucrative opportunities. Reduced Personalization: Multiple ad sets allow you to customize messages based on user behavior, geography, or other demographics. A single ad will be less personalized and potentially less effective (more on this below when I do an ad makeover) Creativity and Message Fatigue Ad Fatigue: Over time, the same ad is likely to become less effective as users get tired of seeing it. Multiple ad sets can help mitigate this effect. Limited Creative Testing: Having multiple ads allows for testing different creative elements like headlines, images, and call-to-actions. A single ad limits this flexibility. Risk Management Higher Risk: If your one ad doesn't perform well, you don't have other ad sets to fall back on. This all-or-nothing approach can be riskier. Budget Allocation: With multiple ad sets, you can allocate more budget to higher-performing ads. A single ad does not offer this flexibility. Optimization Challenges Limited Learning: If your single ad isn't performing well, it's harder to pinpoint what exactly is going wrong. Multiple ad sets can provide you with more data, making it easier to optimize. Inability to Leverage Platform Algorithms: Many advertising platforms use machine learning algorithms to automatically allocate budget to the best-performing ads in a campaign. With just one ad, you can't take advantage of this feature. Data and Analytics Limited Data for Analytics: Having only one ad will provide you less data, reducing the reliability and validity of your performance metrics. Attention: If you had multiple product lines and currently ran paid ads, there's a 97% chance that you had less than 3 ads based on my experiences of remodeling ads from Chase Bank, Amazon, Starbucks, Nike, Lexus, Home Depot, and Chanel. Maybe you are perfectly okay with one control ad and burn your ad budget without ROI. But if you would like to have a second-opinion ads critique so that you can see the gaps and areas where you can extract MORE juice out of your ads, click on the link below to have me critique your ads. Gaps Analysis The Landing Page (see link ) Audience avatar: Based on the landing page, I can draw some conclusions about the target audience: Demography: Gender: Primarily female. The watch is described with feminine attributes and is worn like a piece of jewelry. Age: Adult women, likely in the age range of mid-20s to 60s. The reference to timeless style, classic CHANEL handbags, and the history of the brand suggests an appeal to a mature audience, while the inclusion of Lily-Rose Depp, a younger model, indicates an attempt to appeal to younger generations as well. Income Level: High. CHANEL is a luxury brand, and the detailed descriptions of the watch's design and materials suggest a high price point. Geography: Global, with a particular emphasis on regions that value luxury fashion. The mention of Gabrielle Chanel’s apartment at 31 Rue Cambon in Paris indicates a connection to European luxury and fashion. 2. Avatar (Psychographics): Fashion-forward: The target audience values high fashion and is likely to be aware of fashion trends and iconic brands. Appreciates Heritage: The mention of the watch being a reissue of the first CHANEL watch and references to Gabrielle Chanel suggest an audience that values brand heritage and history. Values Luxury: Descriptions like "golden hands," "onyx cabochon," and "interlaced with leather" indicate a preference for luxury materials and craftsmanship. Seeks Exclusivity:

The term "ÉDITION ORIGINALE" suggests a limited or special edition, appealing to those who seek unique and exclusive products. Elegant & Sophisticated: The watch's design, inspired by the N°5 fragrance bottle and classic CHANEL handbags, targets an audience that appreciates elegance and sophistication. Bold & Audacious: The watch embodies a "spirit of freedom and audacity," suggesting an audience that is confident and bold in their fashion choices. Appreciates Art & Culture: The involvement of directors Inez & Vinoodh and the setting in Gabrielle Chanel’s Parisian apartment indicates an appeal to those who value art, culture, and cinematic storytelling. In other words, the target audience for CHANEL's "PREMIÈRE ÉDITION ORIGINALE" watch is affluent, sophisticated women, ranging from mid-20s to 60s, who have a global awareness and a penchant for luxury and exclusivity. These women value the heritage and history of iconic brands, are fashion-forward, and appreciate elegance and craftsmanship. With a bold and audacious spirit, they resonate with the watch's embodiment of freedom, its connection to CHANEL's legacy, and its association with art and culture, as highlighted by its cinematic storytelling and ties to Parisian luxury. Ads Makeover Here's the disease that most marketing agencies and businesses running paid ads: "They think they've tested 20 ads but they really just tested 2 ads 10 different times." Here are possibilities for ads makeover: Headline Options "Rediscover Timeless Elegance with CHANEL's PREMIÈRE ÉDITION ORIGINALE" "A Timepiece That Echoes CHANEL's Legacy: The PREMIÈRE ÉDITION ORIGINALE" "Wear History on Your Wrist: CHANEL's Iconic PREMIÈRE Reissued" "From Paris with Audacity: CHANEL's PREMIÈRE ÉDITION ORIGINALE Watch" "CHANEL's Craftsmanship Meets Timeless Design: The PREMIÈRE ÉDITION ORIGINALE" "Experience the Spirit of Freedom: CHANEL's PREMIÈRE ÉDITION ORIGINALE" "Missed Out on CHANEL's First Watch? Don't Let History Repeat Itself!" "Still Wearing That Old Thing? Time for a Real Watch Upgrade!" "If You Don't Know CHANEL's Legacy, You're Missing Out Big Time!" "Curious About CHANEL's Timeless Elegance? Wait No More!" "Ever Wondered Why CHANEL Stands Out? Discover the Secret!" "Ready for a Timepiece That'll Leave Others in Awe?" Body Copy Options "A reissue of CHANEL's first-ever watch, the PREMIÈRE ÉDITION ORIGINALE is more than just a timepiece—it's a statement. Inspired by the iconic N°5 fragrance bottle and interlaced with leather reminiscent of classic CHANEL handbags, this watch is a testament to audacity and freedom. Dive into Gabrielle Chanel’s world with a film featuring Lily-Rose Depp, and let the golden hands on a black-lacquer dial remind you of timeless elegance. [DISCOVER]" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Time (Past, Present), Capability (Is, Does), Proof (Credibility: Powerful Associations), Numbers (Dates), Language Devices (Metaphor), Locations (City, Historical). "CHANEL's PREMIÈRE ÉDITION ORIGINALE is not just a watch, but a journey through time. With lines evoking the N°5 fragrance and a bracelet echoing classic CHANEL handbags, it's a piece of jewelry that tells a story. Witness Lily-Rose Depp in Gabrielle Chanel’s Parisian apartment and embrace a spirit of audacity unique to CHANEL. [DISCOVER]" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Time (Past, Present), Capability (Is, Does), Proof (Credibility: Powerful Associations), Numbers (Dates), Language Devices (Metaphor), Locations (City, Historical). "Step into a world where time meets elegance. The PREMIÈRE ÉDITION ORIGINALE, inspired by CHANEL's rich heritage, is a masterpiece that intertwines the past with the present. From its design reminiscent of the N°5 bottle to its bracelet that mirrors CHANEL handbags, every detail speaks of luxury.

Join Lily-Rose Depp in a cinematic experience and embrace CHANEL's audacious spirit. [DISCOVER]" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Time (Past, Present), Capability (Is, Does), Proof (Credibility: Powerful Associations), Numbers (Dates), Language Devices (Metaphor), Locations (City, Historical). "CHANEL's legacy is reborn with the PREMIÈRE ÉDITION ORIGINALE. A watch that's more than just a timekeeper, it's a piece of history. With design cues from the N°5 fragrance and a bracelet that's a nod to classic CHANEL handbags, it's luxury redefined. Experience it through a film with Lily-Rose Depp and let CHANEL's spirit of freedom inspire you. [DISCOVER]" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Time (Past, Present), Capability (Is, Does), Proof (Credibility: Powerful Associations), Numbers (Dates), Language Devices (Metaphor), Locations (City, Historical). "Evoke the spirit of Paris and CHANEL's timeless elegance with the PREMIÈRE ÉDITION ORIGINALE. Inspired by the N°5 fragrance and adorned with a bracelet reminiscent of CHANEL handbags, this watch is a tribute to audacity. Dive into a cinematic journey with Lily-Rose Depp and let every tick remind you of CHANEL's legacy. [DISCOVER]" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Time (Past, Present), Capability (Is, Does), Proof (Credibility: Powerful Associations), Numbers (Dates), Language Devices (Metaphor), Locations (City, Historical). "The PREMIÈRE ÉDITION ORIGINALE is where CHANEL's heritage meets modern luxury. Drawing inspiration from the iconic N°5 fragrance and classic CHANEL handbags, this watch is a testament to timeless elegance. Join Lily-Rose Depp in a film that captures the essence of Gabrielle Chanel’s Paris and let yourself be captivated by CHANEL's audacious spirit. [DISCOVER]" Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Time (Past, Present), Capability (Is, Does), Proof (Credibility: Powerful Associations), Numbers (Dates), Language Devices (Metaphor), Locations (City, Historical). "If you didn't snag CHANEL's first-ever watch, here's your shot at redemption. The PREMIÈRE ÉDITION ORIGINALE ain't just a watch—it's a statement. But here's the kicker: if you don't grab it now, you're setting yourself up for another defeat. Don't be that person who missed out twice. It's a tragic tale you don't wanna be part of. [DISCOVER]" Models Applied: Emotions (anger, envy, defiance, disgust), Types of Statement (condition), Future (warning), Language Devices (slang, tragedy), Shame (defeat). "Still rockin' that outdated watch? Time to level up with CHANEL's PREMIÈRE ÉDITION ORIGINALE. But if you think this is just another watch drop, think again. Miss out, and you're looking at a world of regret. Don't let envy eat you up when you see others flaunting it. It's a tragedy waiting to happen. [DISCOVER]" Models Applied: Emotions (anger, envy, defiance, disgust), Types of Statement (condition), Future (warning), Language Devices (slang, tragedy), Shame (defeat). "If you ain't part of the CHANEL legacy yet, you're doing it wrong. The PREMIÈRE ÉDITION ORIGINALE is here, and if you don't get on board, you're setting yourself up for a major letdown. Don't be the one watching from the sidelines. It's a tragic look, trust us. [DISCOVER]" Models Applied: Emotions (anger, envy, defiance, disgust), Types of Statement (condition), Future (warning), Language Devices (slang, tragedy), Shame (defeat). "Ever wondered why some watches just stand out? Why does CHANEL's PREMIÈRE ÉDITION ORIGINALE make such a buzz? Because it's not just a watch, it's a promise of timeless elegance. But here's the real kicker: miss out, and you're just setting yourself up for a world of "what ifs".

Don't be that tragic tale. [DISCOVER]" Models Applied: Emotions (anticipation, sadness, surprise), Types of Statement (question), Future (promise/prediction), Language Devices (slang, tragedy), Shame (Stupidity, Vulnerability). "What makes CHANEL's PREMIÈRE ÉDITION ORIGINALE the talk of the town? Why are folks always so shook when they see it? Because it's more than just a watch—it's a prediction of the future of fashion. But here's a heads up: if you don't get in on this, you're just setting yourself up for a major facepalm moment. Don't play yourself. [DISCOVER]" Models Applied: Emotions (anticipation, sadness, surprise), Types of Statement (question), Future (promise/prediction), Language Devices (slang, tragedy), Shame (Stupidity, Vulnerability). "Why does CHANEL's PREMIÈRE ÉDITION ORIGINALE get all the love? Why does it leave everyone else in the dust? Because it's not just a promise—it's the future. But here's the tea: if you're not part of this journey, you're just exposing your own fashion blind spots. Don't be that tragic story. [DISCOVER]" Models Applied: Emotions (anticipation, sadness, surprise), Types of Statement (question), Future (promise/prediction), Language Devices (slang, tragedy), Shame (Stupidity, Vulnerability). Validate New Ads This is where the rubber meets the road as I am going to validate ad concepts from the previous step by running paid traffic to see which ad concepts would resonate most with the customers. Here's how I set the adset on Facebook Budget: $10 Lifetime Product/Service: Watch Targeted audience: Women from 30 - 60 Target with interest in Chanel Placement: News Feed Optimization: Optimized for Traffic Here are all the 12 ads being launched. Fast-forwarding 24 hours to let the ads run. Here's the results Campaign Numbers: Ad budget: $13.37 Total Impressions: 1,537 Total Reach: 1,351 Total Clicks: 48 Cost Per Click (CPC): $0.28 CTR (all): 3.12% Ad results Summary Reach and Impressions: 'Headline 9' has the highest reach with 351 and the highest impressions with 382. 'Headline 10' has the lowest reach with 31, and 'Headline 3' has the lowest impressions with 52. Amount Spent: 'Headline 9' had the highest amount spent at $3.28. 'Headline 6' had the least amount spent at $0.40. CPM (Cost per 1,000 Impressions): 'Headline 3' has the highest CPM at $11.15, indicating it's the most expensive ad per 1000 impressions. 'Headline 6' has the lowest CPM at $6.35. Link Clicks and CTR (Click-Through Rate): 'Headline 9' has the highest number of link clicks at 13. 'Headline 3' stands out with a whopping CTR of 9.62%, making it the most effective ad in terms of engagement. 'Headline 4' has the lowest link clicks at 3 and a CTR of 1.28%. CPC (Cost per Link Click): 'Headline 4' has the highest CPC at $0.68. 'Headline 3' has the lowest CPC at $0.12, making it the most cost-effective ad in terms of link clicks. Ad Performance: 'Headline 3', despite having a lower reach and impressions, stands out with the highest CTR and the lowest CPC, indicating that it's the most effective ad in terms of engagement and cost-effectiveness. 'Headline 5' and 'Headline 6' have the lowest and second-lowest amount spent, respectively, but their CTRs are above average, indicating good performance for their cost. In conclusion, while 'Headline 9' reached the most people, 'Headline 3' was the most effective in terms of engagement and cost-effectiveness for link clicks. It's essential to consider both reach and engagement metrics when evaluating the performance of ads. Analytics:   Winning Ads:  If the goal were to get maximum reach and impressions, 'Headline 9' would be the top performer. Headline: "If You Don't Know CHANEL's Legacy, You're Missing Out Big Time!" Ad body: "If you ain't part of the CHANEL legacy yet, you're doing it w

rong. The PREMIÈRE ÉDITION ORIGINALE is here, and if you don't get on board, you're setting yourself up for a major letdown. Don't be the one watching from the sidelines. It's a tragic look, trust us." Models Applied: Emotions (anger, envy, defiance, disgust), Types of Statement (condition), Future (warning), Language Devices (slang, tragedy), Shame (defeat). Total Impressions: 382  Total Reach: 351  Clicks: 13 CPC: $0.25 CTR: 3.4% If the objective were to get clicks at the lowest cost, 'Headline 3' would stand out. Headline: "CHANEL's Craftsmanship Meets Timeless Design: The PREMIÈRE ÉDITION ORIGINALE" Ad Body: "Step into a world where time meets elegance. The PREMIÈRE ÉDITION ORIGINALE, inspired by CHANEL's rich heritage, is a masterpiece that intertwines the past with the present. From its design reminiscent of the N°5 bottle to its bracelet that mirrors CHANEL handbags, every detail speaks of luxury. Join Lily-Rose Depp in a cinematic experience and embrace CHANEL's audacious spirit." Models Applied: Relationships (Your customer, The advertiser), Imagery (Visual), Emotions (Feelings: joy, anticipation), Time (Past, Present), Capability (Is, Does), Proof (Credibility: Powerful Associations), Numbers (Dates), Language Devices (Metaphor), Locations (City, Historical). Total Impressions: 52 Total Reach: 52 Clicks: 5 CPC: $0.12 CTR: 9.62% Takeaways/Insights So in this thorough case study, I extensively analyze, examine, and audit Chanel's ads relating to the watch, then come up with new ad ideas based on 17 analysis "lenses", and finally validate ad ideas by running them through paid FB traffic to determine the winning ad. Ad #9 using Emotions (anger, envy, defiance, disgust) and Shame (defeat) commands the highest impression, reach, and clicks but with a high CPC. It appears when users saw & heard a message using a different tone (defeat, anger) vs. joy & anticipation, the ad could probably catch their attention. Marketing 101 says the first thing is that you need to capture the attention of users. Without attention, all other marketing objectives become useless. Ad #9 achieves the goal of attracting attention and spreading the message. What I would recommend is to modify the landing page accordingly to match the tone of the landing page with the message to increase the overall CTR. For a complex product like the Chanel watch, being different and standing-out works. Having only one control ad can seriously underperform your entire campaign because of the lack of A/B Testing, targeting limitations, ad fatigue, risk management, and optimization challenges. Having multiple analysis "lenses" is the foundation to come up with ad ideas addressing customers' needs, wants, objections, pains, and frustrations. Without additional analysis "lenses", you are more likely to get "stuck" with boring and mediocre "features & benefits" angle. Ideas & creatives are the name of the game. I'd recommend Chanel create more ad angles for each of their products. The path of "Extreme Ads Makeover" doesn't stop and should be continuously evolving with the market. What-If Revenue Impact Analysis What If Chanel went ahead and doubled down on ad #3 with the lowest CPC,  what would be the revenue impact? Let's make some assumptions: The conversion rate is 1% (given the normal conversion rate of 2%) Chanel watch: $5950 Double down on ad #3 by increasing the number of clicks to 10,000 clicks (Cost = 100,000 clicks x $0.25 = $25,000) Let's calculate the potential revenues At 0.01% conversion rate, 100,000 x 0.01% = 10 merchants signed up Revenue = 10 x $5950 = $59,500 ROI = 138%  ($59,500- $2,500) / $2,500) At 0.05% conversion rate, 100,000 x 0.01% = 50 merchants signed up Revenue = 50 x $5950 = $297,500 ROI = 1090%  ($297,500- $25000) / $25000) At 0.1% conversion rate, 100,000 x 0.1% = 100 merchants signe

d up Revenue = 100 x $5950 = $595,000 ROI = 2,280%  ($595,000- $25000) / $25000) Next Step Double down on the winning ad and amp up the budget on it because I've done the homework for you, all you need is to increase the ad budget. I share with you the 17 proprietary models I used to create ad ideas. While those 17 models appear easy for me because I've used them to generate thousands of ad ideas, for you, generating ideas may not come easily. That's why I want to introduce the... "Second Opinion" Package If you are a 7-figure business owner and already run paid ads and need someone to critique your ads for a potential makeover, go ahead and order my "Second Opinion" package.   https://michaelnguyen.me/extreme-ads-makeover-chanel/?feed_id=334&_unique_id=64fbba8f761c8

[elevanaugustmedia]

Stay ahead of your competitors by brushing up your Facebook marketing knowledge and its effective implementation for your business growth.

[financeconsultant]

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In particular, our largest clients are international IT companies, massive banking, and monetary institutions, and authorities companies. Increasingly, we are also doing business with quick-rising small and medium enterprises, technology start-up firms, in addition to overseas corporations who are new to Singapore or Asia. IT involves plenty of sophisticated assignments and operations that require IT abilities who're good at what they're doing.

We concentrate on the Singapore and wider APAC region & have in depth years of experience and networks constructed up within this sector. They have skilled excessive worker turnover, and they want a treatment. Finding a full-time job is the first step in the direction of monetary freedom.

 Besides having a secure earnings, you also must cultivate your saving habits if you want to take pleasure in an early retirement. EPS was a significant outsourcing associate to an international conglomerate to help their IT Global Service Desk Operation based mostly in Malaysia. 

We present onsite technical help providers that cowl the full vary of office gear corresponding to PC, pocket book, printers, network connectivity units, server, and email help services. In the world of data technology, advancement and transformation are accelerating and this calls for many special projects or brief-time period assignments to make sure companies stay updated.

Before you sign a contract, check their T&Cs, client testimonials, and their credentials. This refers back to the upfront cost of an agreed quantity to the company. Retained contracting agreements can differ, they usually give the company entry to your open listing. We help in employment process to make sure the provided candidate will get on board without any issues.

With the swarm of locals, foreign staff, and expats sending their resumes over, it's comprehensible why many firms discover recruitment tasking. Recruitment agencies have a better performance report in comparison with in-home HR recruitment teams.

 They primarily give attention to recruitment, and they’re higher equipped than your inner recruiter. Sciente International assists purchasers in coordinating their expertise management problems. The company employs consultants with a superior blend of enterprise and technology abilities. Sciente understands the exacting wants of its clients and strives to connect them with the right skills.

It undertakes comprehensive candidate screening, interviewing, and background checking potential applicants. Aegies guarantees companies talents with core business competencies, and it helps applicants to attain their career aims. Garner International is an completed recruitment company with a specialty in Executive Search and HR consultancy.

Page Personnel is a part of PageGroup, a world leader in recruitment with 141 workplaces in 36 countries. Whether you’re in search of specialists for project work or professionals to cover busy durations, our specialist consultants will source one of the best talent. 

Our pool of contract expertise is highly expert and able to begin work in your small business at brief notice. Our consultants manage the entire recruitment course of, to be able to concentrate on the day-to-day working of your business.

Diversity is imperative to nearly all of our client’s inner strategy and L&D initiatives. Hence, we imagine that it is very important perceive your innate needs earlier than resourcing for any roles. 

Through our rising intensive community of talent, we construct trust and lengthy-standing relationships. A unbelievable acknowledgement was profitable the 2018 Employer Award by Women in Tech, making us Recruitment Agency of the Year. As members of Diversity Works and numerous business our bodies , we ensure ongoing improvement and finest apply the world over.

As we fill many momentary assignments on a weekly foundation, we are perfectly placed to supply co-employment solutions or administrative management of workers to help you grow your business. For instance, businesses can face contingent workers requirements throughout peak workload periods, when staff are on sick and maternity leaves, or one-off event which requires a lot of manpower. 

Cookies allow you to have a extra enhanced journey by way of the location when looking for a selected job or location. Cookies are additionally used to assist us perceive how our site is getting used.You can find out extra about how Salt makes use of cookies right here. By persevering with to use the Salt website you are consenting to use our cookies.

[iwcwatches]

Success Story - Cindy

“It always gives me much pride and pleasure to tell someone that I work for IWC, as the responses are always positive. IWC has given me opportunities far beyond my imagination and allowed me to meet colleagues from all over the globe of whom several have become friends.”

My name is Cindy Sim and I am a Singaporean Chinese, born and raised on the sunny shores of Singapore. I initially embarked on studying engineering studies before making a switch to communication studies when I realized engineering math wasn’t my thing and I definitely have a better flair for writing. I studied mostly in Singapore and completed my academic life with a post graduate degree, majoring in Marketing, at the University of Melbourne in Australia. My first job, post-graduation, was with a boutique PR agency, where I further honed my PR skills in terms of writing and pitching. But my foray into the hedonistic world of luxury products was cemented when I started a PR and Events role with Gucci, where I was exposed, not only to the finicky fashion industry, but also, to the real demands of luxury marketing. After Gucci, I did a short stint with a local car distributor, marketing Subaru cars, which was great but when IWC came knocking, I knew I had to make a switch. Even though I barely understood the intricacies of watchmaking. I didn’t even know what a tourbillon was!

I started with the IWC Southeast Asia team in early 2012, as a regional PR Manager, and since then, have been on a fantastic journey. We all know very well, there is never a dull day at IWC! Being the PR representative for the brand in the SEA region meant I had to do a crash course in the brand as well as watchmaking from day one. It felt like I was back in school again, ploughing through pages of information and details. It remains fascinating to me till this day, and I still get excited to read about our new products and the technological intricacies the brand is always bringing forth. Presenting the brand and products to the regional media as the incumbent PR representative is always enjoyable as IWC has so much storytelling, in terms of brand legacy, products and partnerships. It always gave me much pride to be part of the brand, as our activations and partnerships are always meaningful.

In 2015, I made a lateral transition as PR & Communications Manager, adding the management of advertising, digital and social media to my portfolio. The role was pivotal in the marketing communications spectrum, and it only made perfect sense to have a bird’s eye view over the entire communications strategy for the brand, to ensure impactful and uniform messaging across possible mediums.

I was offered the Marketing Director opportunity in 2017. This was, by far, the biggest challenge in my career, as I was only spciualized in communications previously, with basic knowledge of other marketing functions. Armed with tenacity and a bit of blind faith, I took the bull by the horns and embarked on a new chapter which I am still writing till today.

As the Marketing Director for IWC in the Southeast Asia region, I oversee the full marketing and communications spectrum, including Customer Experience / CRM and Trade Marketing. Four years on, together with the Southeast Asia team, we’ve achieved several best practice worthy activations such as successful product launches, exemplary customer experience initiatives and launching IWC’s first virtual boutique amidst the pandemic.

2021 marks my 9th year with IWC, and I often get asked why I have stayed so long with a single brand. It always gives me much pride and pleasure to tell someone that I work for IWC, as the responses are always positive. IWC has given me opportunities far beyond my imagination, and, allowed me to meet colleagues from all over the globe of whom several have become friends. Like I have said before, there is never a dull day at IWC. The trick is to keep trucking, and most of all, to keep the faith.

CINDY SIM - Marketing Director, Southeast Asia (Singapore)

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singapore advertising agency

Rezonance is a boutique agency that serves its clients with customised and measurable social media and digital marketing. They serve both small size and big-size firms with innovative digital marketing services. The agency works with the aim of closing all loops around all digital touch points.

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Digital Marketing Experts in Singapore

Proudly based in Singapore. We are a boutique digital marketing agency. WebworthSEO Pte Ltd 14 Robinson Road, #08-01A, Far East Finance Building, Singapore 048545 +6591116943 https://webworthseo.com Facebook Twitter Yelp Youtube Crunchbase Yelu Linkedin

[elevan-august-media]

Does Your Business Need a Boutique Digital Marketing Agency in Singapore

In Singapore's competitive business landscape, an effective digital marketing strategy is crucial. Businesses need to stand out in the crowded online space, and one of the best ways to do this is by partnering with a boutique digital marketing agency Singapore. Here’s why choosing a boutique agency can significantly benefit your business.

Personalized Attention and Customized Strategies

One of the biggest advantages of working with a boutique digital marketing agency Singapore is the personalized attention you receive. Unlike larger agencies that juggle many clients at once, boutique agencies handle a limited number of accounts. This means they can focus more on your specific needs and goals, creating customized strategies that perfectly align with your brand identity.

Boutique agencies have a deep understanding of the local market, trends, and consumer behavior. This expertise allows them to craft highly effective campaigns that resonate with your target audience in Singapore. They tailor their services to meet the unique demands of your business, ensuring that every aspect of your digital marketing strategy is optimized for success.

Agility and Flexibility

In the fast-paced digital world, agility and flexibility are essential for staying ahead of the competition. A boutique social media agency Singapore offers a level of nimbleness that larger agencies may not be able to match. They can quickly adapt to market changes, new trends, and emerging technologies, helping your business stay at the forefront of innovation.

This agility also means they can implement and modify campaigns swiftly. Whether it’s a social media blitz, a content marketing initiative, or a pay-per-click campaign, boutique agencies can make real-time adjustments to improve performance and achieve better results. This responsiveness ensures that your marketing efforts are always optimized and aligned with current market conditions.

Direct Access to Experts

When you work with a boutique digital agency Singapore, you get direct access to experienced professionals who are experts in their fields. These agencies are often staffed by seasoned marketers who have years of industry experience. This means you benefit from high-quality insights and strategies informed by the latest best practices and trends.

In larger agencies, clients usually interact with account managers who act as go-betweens with the marketing team. In contrast, boutique agencies offer more direct communication with the strategists, designers, and content creators working on your campaigns. This direct access fosters better collaboration, more innovative ideas, and more effective marketing outcomes.

Cost-Effective Solutions

Partnering with a boutique digital marketing agency Singapore can also be more cost-effective than working with a larger agency. Boutique agencies often have lower overhead costs, which can translate into more competitive pricing for their clients. Despite the lower costs, the quality of service and results delivered are often comparable to, if not better than, those of larger agencies.

Boutique agencies are also more likely to offer flexible pricing structures and bespoke packages tailored to your specific needs and budget. This flexibility allows you to allocate your marketing budget more efficiently and achieve the best possible return on investment.

Stronger Client Relationships

A boutique social media agency Singapore places a high value on building strong, long-term relationships with their clients. Because they work with fewer clients, they can invest more time and effort into understanding your business, your brand, and your goals. This deep understanding fosters a level of trust and collaboration that is often hard to achieve with larger agencies.

The close-knit nature of boutique agencies means they are genuinely invested in your success. They are more likely to go the extra mile to ensure your campaigns are successful and your business grows. This commitment to client success can result in more effective and impactful marketing strategies.

Innovative and Creative Approaches

Lastly, a boutique digital agency Singapore is often at the forefront of innovation and creativity. Free from the bureaucratic constraints that can hinder larger agencies, boutique agencies can experiment with new ideas, explore unconventional approaches, and push the boundaries of traditional marketing strategies. This innovative spirit can lead to more engaging and memorable campaigns that capture your target audience’s attention and set your brand apart from the competition.

In conclusion, partnering with a boutique digital marketing agency Singapore offers numerous advantages for businesses looking to enhance their online presence and achieve their marketing goals. From personalized attention and customized strategies to agility, direct access to experts, cost-effective solutions, stronger client relationships, and innovative approaches, boutique agencies provide a comprehensive and effective solution for your digital marketing needs. If you’re looking to take your business to the next level, a boutique agency may be the perfect partner for your journey.

[inawemedia583]

Boutique Social Media Agency Singapore

We are a trusted & proven boutique digital marketing agency with millions of dollars managed, years of real-world experience and actionable insights.

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Digital Marketing Campaign Agency Singapore | DFW Creative

Being the most loved Digital Marketing Campaign Agency Singapore we understand that it’s critical to comprehend the importance of digital marketing for the advancement of your brand. Digital marketing is an important part of social media marketing and our Digital Marketing Campaign Agency Singapore encompasses all marketing efforts that involve the usage of an electrical gadget or the internet. It highlights how businesses use digital channels such as search engines, social media, email, and other websites to engage with present and future clients. Choose our top-notch digital marketing services to propel your company to new heights.

[energypaint33-blog]

The Definitive Guide to Podcast digital marketing agency

Considered leadership - Demonstrating expertise in a region or field by way of a variety of different content produced with the agency or personnel in the agency. Imagined leadership can be a kind of material marketing. We're focused on furnishing a thorough list of the world's foremost Artistic advertising agencies. No matter whether you're looking to break into the business or even a seasoned veteran trying to find new possibilities, you can use The Creative Ham's list of advertising agencies to find out excellent Innovative advertising agencies you didn't know existed. Within this surroundings, when you want to fill a placement it’s important to know just what exactly sort of professional you’re in search of and possess a system to locate them. You can’t just […] Boundary-pushing Inventive - What sort of get the job done does the agency often produce? Do they consistently innovate, or do they simply churn out extra of exactly the same undertaking after challenge? Since The best brand identity may be difficult to both of those nail down AND replicate across each channel, check with the next thoughts to be sure the logo and branding agency you choose can correctly attain this. Best logo design businesses use market insights and many sector research in the course of their design method. Comprehending what diverse symbols mean to your audience, thinking of the psychology of coloration, and focusing on what underlying messages specific font styles Express are merely some of the components agencies contemplate when performing custom logo design. For the reason that at Sortlist We'll manage to support you dig up the right affiliate and your organization will with out question acknowledge that a task in branding may have a certain imprint on your own profits. All My Web Needs can be a Nashville website design company and marketing agency focused on producing custom made website answers to increase brands online. browse additional “Nearby relevance — to your extent that they are capable of, retailers must get grounded in and familiar with the communities they run within. This gives increase to marketing and outreach Suggestions that organically seem sensible for the folks in Individuals communities.” Effective branding is important to the achievements of any small business, but it really’s Specifically critical for boutique corporations -- modest, impartial firms -- which will have to build on their own as signature providers of products or products and services to keep up a competitive edge. Considering that ninety one % of people are more likely to purchase from an genuine brand, protecting this character during every single marketing campaign and System is paramount. Public relations requires into account the bigger photograph of how a corporation relates and is perceived by the public at huge. A good public relations method can not just support a company recognize its buyers and supply meaningful remedies, but observe People effects and infrequently forecast outcomes for potential situation. PR can affect Group actions – in some cases all the more so than advertising. Committed to the partnership - Will the agency price your enterprise? How can they intend to companion with you to benefit the end result of your challenge? The Fact About public relations That No One Is Suggesting You can consequently swiftly see that every desire can be answered by a bureau professional in branding in Singapore.

[elevanaugustmedia]

Web traffic is an important factor to improve lead generation and business conversion. Here you can find the most effective ways to boost your website traffic.

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Detailed Guide to Digital Marketing Diploma Courses from Singapore

Digital marketing has become a driving force to success for all types of businesses. Whether it is an online shopping portal, a dental clinic or a fashion boutique, marketing it online helps pull customers, beat competition and enjoy better sales. This is the reason why a huge number of people enquire about digital marketing courses worldwide.

A popular option is this regard is a diploma program in the field which saves time and follows a crisp learning approach. Here’s what you may need to know about these programs available in Singapore.

Who May Join?

As learning digital marketing requires basic computer and internet knowledge, anyone fulfilling this requirement can join a diploma course in it. Some examples include:

Students who wish to pursue a digital marketing course Working professionals who want to switch to digital marketing career Small business owners who seek skills to promote and grow their businesses online

Many institutes in the region offering these programs allow admission to students from different academic and professional backgrounds. The English language proficiency can be an important requirement for the foreign students to get enrolled.

What Does One Learn?

A good diploma in digital marketing covers all important aspects and skills required to pursue a career in the field. Some of these include:

Digital marketing concepts and strategy planning

Digital engagement techniques

Social media marketing using channels like YouTube, Facebook, Twitter and more

Search engine paid advertising

Search engine optimization and social media optimization

Web analytics and digital marketing success monitoring

In short, a short-term diploma course may fully prepare a student to plan, implement and manage digital marketing campaigns.

What Are the Outcomes?

If one chooses a diploma in digital marketing certification, he or she may become a certified professional in the field and have better employ ability. These diploma programs may also be a stepping stone to direct entry to advanced digital marketing degree courses. Many universities from around the world offer these courses to diploma holders in the region.

Also, there are options like diploma in business administration with special focus on digital marketing. Choosing one such option may help one to learn the right skills to manage a business as well as to market it well for accomplishment of the set goals.

So, what are the possible career opportunities for those pursuing these programs? Apart from seeking jobs as digital marketers, Google analysts and SEO experts, they may also consider starting a business consultancy or a digital marketing agency.

[armandj]

Fintech Simple2Trade Companions with Jetstream Companions to Help Growth

Singapore primarily based fintech supplier, Simple2Trade, introduced this Monday that it has partnered with Jetstream Companions Restricted, a boutique consultancy agency specializing in the overseas trade (foreign exchange) brokerage business, to permit for the enlargement of Simple2Trade.

Jetstream Companions specialises in a spread of gross sales, advertising and company growth companies for FX brokers. The settlement between the 2 entities is said to the Singapore fintech’s enlargement of its services and products in Hong Kong, Larger China and the South-East Asia areas.

Simple2Trade Growth

Aeby Samuel, CEO of Simple2Trade Supply: LinkedIn

Commenting on the partnership, Aeby Samuel, the Chief Government Officer (CEO) of Simple2Trade, mentioned within the assertion: “We’re actually excited to be working with one of many FX business’s most achieved executives. 

“Jim and the JPL crew have been on the forefront of a lot of business defining transactions over a few years and we’re delighted with the chance to now harness this standing towards additional enlargement and diversification of our consumer base in our key regional markets.”

Particularly, the partnership goals to utilise Jetstream’s international profile, specialist area experience and contacts within the FX and remittances business in South-East Asia and globally. With operations in Sydney and Hong Kong, the corporate has been providing its companies for 3 a long time.

Jetstream Companions Restricted (JPL) is a Sydney/Hong Kong primarily based boutique consultancy, specialising in a spread of gross sales, market entry and company finance companies particularly for the FX and remittance business globally.

Jim Nuzum, Managing Director of Jetstream Supply: LinkedIn

“With a protracted COVID associated backdrop globally, demand for digital innovation throughout the monetary companies sector has by no means been extra brisk,” added Managing Director of Jetstream, Jim Nuzum within the assertion.

“That is particularly evident throughout the consumer acquisition and onboarding disciplines the place guidelines of engagement have essentially tailored to the brand new regular of restricted enterprise journey and nose to nose conferences. Simple2Trade’s SaaS primarily based Digital Entrance Workplace platform will come to be referred to as a recreation changer; it supplies the proper answer to the digital-first necessities that at the moment are entrance and centre for the FX, remittance, and wealth administration sectors.”

source https://www.financeary.com/news/fintech-simple2trade-companions-with-jetstream-companions-to-help-growth.html