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deliciousscaloppine · 3 years

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Let me dump some writing stuff here.

Names: Character names belong to the auditory carpet of the work. Meaning they have to blend seamlessly with the language you are using to tell the story.

They also have to be easy to memorize so the reader can keep track of them.

With a cursory look you will see memorable names are usually no bigger and no smaller than three syllables which is enough to give sound definition to them without becoming distracting. Obvs sticking a surname or a middle name, makes them bigger, but usually in the narrative we refer to the character by one name. This is not a solid rule, there can be smaller and bigger names, but they have to have a unique sound design to them - meaning varied contrasting sounds, harsh and soft consonants together with open vowels in one example.

When you are already using a name, and you find it difficult to change it, it’s because the sound of it fits perfectly to the sound of the sentence. So if you change it you have to preserve some of the sound of it.

For groups of characters that move together in scenes, the names very often are complementary , and characterized by sound economy. A very famous example of this, is Harry, Hermione and Ron from Harry Potter, where the repetition of H, R and N sounds does not distract the reader too much from the action. (sorry for bringing jkr before your eyes, but it’s a glaring example of how multiple names fit together without losing definition. Another is Louis, Lestat and Claudia, where there’s an L repetition, an S buffer, and furthermore Louis contains closing vowels, Lestat opening ones and Claudia a combination of both, this creates a sense of economy, but also rhythm - there’s also a visual element to it, but it changes from language to language)

Sex and anything else that’s exciting: Once a reader is trained to seek an easy reward in a text, they are going to pretty much ignore everything else and seek the reward. A lot of readers seek thrills, but add too much of it, and you are slowly desensitizing them to it, meaning you are left with very little to write that can keep their attention focused.

There’s a threshold of excitement from which you have to back away before you start alienating the reader, especially during scenes the reader seeks for voyeuristic purposes.

The counter to this is a very strong, and almost hyper-realistic character emotional development. It keeps the reader grounded and engages the LEARNING function of the brain. The learning function is intrinsically tied to reward-seeking behaviors, so once you engage it, you can add less direct rewards because eventually the reader is going to make their own rewards in understanding more and more about how the characters and the universe they function in work.

Popular writing: There are few things that are not entirely staged in popular writing. When you are writing for the masses everything has to be immediately recognizable and that is why genres exist, so that their demographic can be easily monitored and analyzed for the production of content. Usually publishing houses are incredibly savvy of this, but won’t share their knowledge with starting writers who have to intuit themselves what audience they should be writing for.

There are three axis on which popular writing rotates:

Public fears and anxieties: New technologies the public does not understand or trust to not be abused, the rise of authoritarianism and surveillance, unexplainable paranormal phenomena that can kickstart a solid existential crisis, more recently, social isolation as well etc.

Immediately recognizable characters: Characters who are pretty much archetypes and fit into preestablished literary universes. Like The Scientist/Journalist/Researcher, The Lovers, Girl in Distress, The Special Orphan, The Wife, The Yuppie etc. It doesn’t mean that these character tropes cannot be subverted, in fact modern readers will seek nuance, twists and wild redemption arcs precisely because archetypes are so well fathomed.

Setting an audience recognizes and likes: Monsters? High Technology? Living Rich? Conspiracy Theories? Traumatic/Heroic Events In History? Famous Lives? Anything popular that grips and excites the imagination of a general audience may be used as a setting. And the setting generates all the external pressure we put the characters under in order to make them behave in a satisfying narrative way. if it has an established audience, we work all the angles under which pressure can be generated.

How to write:

In general writing does not begin with writing for an audience, but writing for yourself. If you love writing, there’s probably something you do not accept about yourself or the world you live in, and are trying to create a narrative in which all these things are reconciled. It’s a long process, but it yields eventually if you do not become discouraged.

To write about others you have to be able to explain yourself very well on the page. Seek things that are very difficult for you to write about, and force yourself to find a way to write about them, because once there are places you’d rather avoid, you’ve mutilated yourself as a writer, especially if certain themes hound you and already exist in your work.

Pulling things out of yourself is pivotal in the development of a unique voice, that will help you stand out from the writing crowd. In general avoid plagiarizing things like the plague. It may be tempting to pick things here and there, but if you don’t learn to develop story elements yourself, you are quickly going to become fatigued and alienated by your own writing process. It’s also highly frowned upon in professional environments where a great point of pride is being very informed about the writing landscape of both past and present.

People there are always searching for something that is unique and has not been done before, precisely because they’ve read so much in order to evaluate the potential of writing projects.

That does not mean you cannot create references in your work, if anything this makes you seem knowledgeable. The difference between reference and nicking, is that in a reference you complete and add to the point made by someone else, creating a sense of rapport.

Understand your background and everyone else’s in the publishing field you want to include yourself. Try to discern what concerns this audience, what are their likes and dislikes and find a way to work around these things so that you can always exist in a balance between writing the content you are interested in, and offering writing that a potential audience can understand and process.

Keep yourself updated to things that are general knowledge to this audience like popular works, stories that are not very common but sought after, tropes they enjoy etc. This will help you find the audience that is relevant to your writing interests, but to create a niche for yourself alone there has to be a balance between the things they seek, and things they can only get from you.

View the characters internally, always in relation to yourself and the story you want to tell, and not with what would make a gripping, exciting read. This will augment their relatability, and emotional coherence, which are things an audience can track and engage with.

Do not commit things to a page, when you are uncertain in longer works, it may be very difficult to change them afterwards. Instead always envision the kind of resolution you are leading the story to, and always write informed by that.

Sometimes it’s difficult to know what the story is about before it ends, but training yourself to complete a story structure before you even start writing it (outline) can help you split episodes/chapters and develop scenes in relevance to what should be set up and achieved during every step of the story, which creates a pleasant flow and pace.

It will also help you keep track of embellishment that functions as a reader’s rest before highly dramatic moments - think on all those sailing scenes in Ursula Le Guin’s Earthsea. They help create tension, a sense of drama before the actual emotional resolution, which is tiny in a relation to the rest of the text. Anticipation is key to a powerful emotional experience, and playing with it, or setting it up keeps the reader tuned in.

Keeping the reader’s experience in mind will help you write with more dramatic economy, utilizing all the elements you’ve inserted in your setting and character development, so it will be clearer and easier to edit the work later, and will also help you achieve a unique to you stylistic coherence.

Do exploratory writing, eventually it yields a lot of material that can be later used in a working project. Meaning if you have an idea put it down, try to expand on it and explain where it comes from within you, pursue it and analyze it, create visuals and language around it. I basically use fanfiction this way. I have some concepts that can’t stand very well on their own, or support entirely a single project, but adding to them continuously creates new patterns and landscapes I can exploit in the future. It’s basically like planting a little seed of potential for you to harvest later.

#i love how some of you are such gremlins about some things keep it interesting everyone

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patriciacortes · 6 years

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Attention Broke Marketers: 10 Ways To Market Your Website When You Have No Money For Advertising

It’s feels like a sad, dark, and hopeless world sometimes, right?

It seems like everyone else around you is moving forward in life, succeeding at online marketing, growing their wealth, travelling the world and living the lives of their dreams.

You on the other hand, are stuck because you don’t have the budget to fund an expensive online marketing business and the advertising costs.

You know what works, you know how to make it work, you know it’ll work if you had some money to get started.

But you can’t take the first step because you don’t have enough money to start.

And without money you can’t start an online business, right?

Well, not really.

Many top affiliate marketers that you follow today had nothing when they started. But they still made it big because they were prepared to learn the tricks of the trade and work hard for their goals.

When Stuart started NicheHacks, he was a minimum wage call center employee with more than $30,000 in debt. He started his online ventures with just $100 in his bank account as he figured he had nothing to lose.

When Pat Flynn started SmartPassiveIncome he was laid off from his corporate job, had next to nothing in his bank, with a family to support.

When Jeremy Shoemaker got into affiliate marketing he was severely overweight, living in a friend’s house, and was more than $50,000 in debt.

But all of them are financially stable and successful affiliate marketers today.

So it can be done.

You can succeed at online marketing even if you have no money.

But how?

To get the answer, keep reading.

What You’ll Learn in This Post

The simple way to use paid advertising without spending money How to create an unlimited supply of quality leads from Facebook A smart way to create quality content without hiring writers How to create content that gets links and higher rankings Using visual content to open floodgates of potential customers from social media

Understand the Time, Money and Effort Equation

You can become a successful online marketer even if you’re broke.

But you still have to pay for it (with something else)

When you have money, you can hire people to do the work for you and save yourself from tiring work and invest your time in something else.

But when you’re broke, you have to be prepared to use some good old elbow grease. From niche research and website set up to content creation and marketing, you need to do everything yourself.

It’s a hard grind at the start, but you have no other choice.

This is how 99% of all successful affiliate marketers start.

They’re not millionaires by birth.

But they’re determined to change their lives which is why they spend countless hours in front of their laptops putting in the hard yards.

There’s no secret shortcut or loophole, sorry.

But this, of course, doesn’t mean you have to reinvent the wheel.

You can learn from their experiences, save time, and spend your energy only on the things that actually work and take you closer to your goal of becoming a profitable affiliate marketer.

With this mandatory disclaimer out of the way, here’s how you can kick off your affiliate marketing journey with empty pockets.

1. Target Well Defined Problems of a Very Specific Niche

Targeting a very specific niche is important even if you have a huge marketing budget.

But when you’re broke, it’s an absolute necessity because you don’t have the money to experiment. You can’t throw a dozen things on a wall to see what sticks.

You have to be precise because selling is about being precise.

Being precise about the needs of your audience, coming up with precise solutions, and crafting precise messaging to drive action.

So start by choosing a niche to target.

And by niche, I don’t mean a topic.

A niche is a zoomed-in version of a broad topic or industry. It’s basically a question or a need targeted to a very specific person.

For example, health and fitness is not a niche. It’s a broad topic.

Health and fitness tips for middle-aged men is a niche. But you need to go deeper.

Healthy living tips for heart patients over 50 sounds good.

Got the point?

Thankfully for you, we have already researched hundreds of such well-defined niches for you. Our niche research reports have everything from the actual needs of the buyers and their demographics to the best performing products and high traffic keywords.

And they’re free to download!

This alone can save you thousands of dollars and countless hours of research.

2. Take Advantage of Free Tools To Get Data and Insights

To be a successful marketer you need to make well-informed decisions.

For that, you need to use the right online tools so that you can get in-depth data and insights into the demands of your audience and how you can fulfill them.

But you don’t have the money to invest in the right tools.

No problem.

There are many free tools that can help you get started.

For example, you can use SEMRush for free (with a daily limit of 10 searches) to analyze your competitors, find their best performing content, and track their top keywords and backlinks.

Or you could use a more advanced tool like Ahrefs which gives you a 7 day trial for just $7.

BuzzSumo is another free tool (with a daily limit) that can help you find the most popular content of your competitors and track the influencers who’re sharing their content on social media.

SimilarWeb is another tool that gives you awesome insights for free.

For email marketing and setting up autoresponders, you can use MailChimp which is free for marketers with less than 2000 email subscribers.

To create images and graphics, use Canva or Pablo.

And how could you forget Sumo, one of the best free marketing tools on the web.

There are many other marketing tools that you can either access for free or get a trial version with limited features.

Make the most use of them to analyze your competitors, find content ideas, and identify new angles for your marketing strategy.

Before you start your free trials with these tools (especially tools like SEMRush, BuzzSumo, AHREFs etc) plan out what you data you want to get from each so you make full use of your free trials and can get enough data and insights to last you for months.

3. Create a Tripwire Sales Funnel To Fund Your Business

Okay, this is where it gets interesting.

To build a sustainable and long-term online business, you need to build an email list.

Yes, even as an affiliate marketer.

Ask Pat Flynn.

He considers not building an email list from day 1 one of his biggest regrets.

To build an email list fast, you need to create a lead magnet and promote it using paid advertising.

A lead magnet doesn’t immediately earn you any money but it allows you to attract leads, build a relationship with your subscribers and send them relevant content and affiliate offers to make money later.

But hang on, you’re broke, aren’t you?

So you can’t just spend money on advertising without making anything back.

You have two options then.

Create a lead magnet and drive organic traffic to it by publishing great content. You should do this all the time, but it’s a slow process and will take months before you have a sizable subscriber base. The second option is to use a tripwire in addition to a lead magnet. Promote your lead magnet using paid advertising and when someone signs up to your list, pitch them your tripwire offer. This would not only allow you to build your list fast but also help you to fund the whole lead magnet advertising campaign. Let me explain the second option in more detail because this is what you need.

A tripwire is a low priced item or resource that is designed specifically for two purposes.

To turn subscribers into paying customer because once a subscriber trusts you with his money (no matter how little the amount) he’s much more likely to buy from you again in future. To fund your advertising campaign.

Here’s an example of a tripwire offer by Russell Brunson

Source: Expert Secrets

He’s offering his latest book for free. You just have to pay for shipping which is between $7 to $20 depending on your location.

In reality, though, he’s using this money to fund his campaign.

Here’s a lead magnet offer by GuestBlogging.com

When a visitor subscribes to this offer, he’s immediately redirected to the tripwire offer which is a database of editor emails of dozens of famous publications that accept guest posts.

Subscribers can buy it for $7.

Notice the alignment between the lead magnet and the tripwire offer.

But the tripwire also has to be aligned with the core needs of your audience so that you’re able to build a relevant buyer base.

So for example, if you’re promoting fitness equipment as an Amazon affiliate, you could write a small eBook sharing ways to effectively use the equipment you’re promoting to achieve maximum fitness.

This way you’ll be able to build a buyer base quickly without actually spending anything.

AuthorityHacker applied this exact strategy when they launched one of their courses.

Look at their results.

Source: AuthorityHacker

They tested a tripwire offer on a small audience and acquired 301 email address in 30 days. But these weren’t just subscribers. These were buyers who actually paid for the tripwire to opt-in to their list.

They priced the tripwire at $9 and generated $298.5 from tripwire sales which more than what it cost them to market the campaign on Facebook.

Which means they had to pay NOTHING for advertising.

That’s what you want, right?

Let me just quickly recap this one for you

Create a lead magnet that fulfills one core need of your audience. Create a low priced tripwire offer that is aligned with your lead magnet and your core product offer. Its main purpose is to cover your advertising costs and build your list. Promote your lead magnet by setting up a Facebook advertising campaign

There you have it.

Tripwire marketing is an often neglected but a super effective way to build a sizeable audience that’s ready to buy your core product offers.

Once you have a big email list, you can keep on promoting new affiliate offers whenever you want.

If you want to build a complete sales funnel around a tripwire, click here for the step by step process in much more detail.

4. Get Links and Traffic By Creating 10x Better Content Than Your Competitors

You don’t have much money to invest in paid traffic acquisition channels.

So you’ll be relying heavily on search engine traffic for your affiliate site.

To get organic search traffic you need links.

Research shows that the more relevant links you have, the higher you’ll rank.

Source: CharlesNGO

One way to get links is to simply buy them.

But a study by Ahrefs found that the average cost of buying backlinks is $377.

I know you don’t have that sort of money to spend on backlinks.

Which is why your only real option is to create MUCH MORE useful, actionable, and eye-catching content than your competitors.

That’s also the only sustainable way to build links no matter how much money you have.

Once again be prepared to work hard.

Creating above average content take a lot of time and effort.

To give you an idea, Peep Laja of ConversionXL (one of my favorite blogs) routinely takes 15+ hours to create a single blog post.

But every one of his posts is linked dozens (even hundreds) of times by other high authority sites.

Most of the posts here on NicheHacks took 10-12+ hours to research and publish.

That’s just the way link-worthy content is.

It takes time to create.

So what makes content link worthy?

Here are a few factors.

Original Research/Study/Survey

Content based on new/original research that hasn’t been published before attracts links like honey attracts bees. Here’s a good example from Buzzsumo

Old Data New Layout

There are lots of poorly presented studies, research papers and surveys published on the internet. If you can give them a new layout and present them in an attractive way, you can get links like crazy. Brian Dean did exactly that with his Google Ranking Factors blog post.

Infographics

Infographics get links like ice-cream sells on a hot sunny morning. Neil Patel used infographics to skyrocket the number of backlinks pointed to his site QuickSprout.

Interviews and Quotes

An easy way to get links is by interviewing an influencer or a group of influencers in your niche. Whenever someone quotes them, they’ll link back to the original post.

Case Studies

Who doesn’t like an original, authentic and engaging case study? When written the right way, case studies can get you hundreds of links

There are so many other things that make content link-worthy

For example.

Data-rich posts Visually appealing posts Free tools Controversial content Product trials and personal accounts Ultimate guides I can keep expanding this list.

But the core factor that makes content link-worthy is its usefulness.

It needs to be so useful that other websites interested in the topic are compelled to link to it.

So go ahead and analyze your competitors’ content.

Identify the posts that you can improve on and then create 10x better content than your competitors.

For example, if a competitor’s article shares 7 tips for doing XYZ, you should publish 27 tips.

If the post has 1 image, use 10 in yours.

If the post has little or no data, use data-references for each of your arguments.

Make it more visually appealing and present it better.

Just improve on it from every angle.

In short, follow Brian Dean’s Skyscraper Technique.

5. Grow a Loyal Fanbase Using Facebook Groups

Facebook might be in trouble for privacy related issues, but it’s still the world’s most popular social network and any marketer’s dream platform.

Facebook now has more than 2 billion monthly active users, hundreds of millions of which are active users of different Facebook groups

With the decline of Facebook Pages in terms of organic reach, Facebook Groups have now become one of the favorite ways for marketers to grow their audience and build engaging communities around their brands.

For broke marketers like you, it’s a real blessing.

Again, it takes time and effort to grow and manage a Facebook Group. If you want to build a high-quality group that’s really useful for all the members, you’ll need to engage them in different discussions, encourage them to participate but at the same time keep an eye on spammers and low-quality content.

The secret to growing a Facebook Group is in understanding why people join groups. Most people join Facebook Groups to get answers or engage with people with similar interests.

So grow your group around problems and needs, not around your blog or affiliate products. As the group admin, you’ll have a great opportunity to position yourself as a niche expert by answering questions and kicking off meaningful discussions.

To get an idea of how high-quality groups operate, visit NicheHacks Facebook Mastermind or any of these Facebook marketing groups.

6. Leverage Guest Blogging To Grow Your Audience

Guest blogging is one of my favorite ways to drive traffic, get links and quickly build a solid brand image in any niche.

You know why?

Because I was a broke marketer like you 5 years ago.

I didn’t have money to drive traffic to my blog and capture leads.

So I started guest blogging for some of the top blogs in my niche. I ended up writing for HubSpot, Adweek, MarketingProfs, Problogger, SocialMediaToday, JeffBullas and dozens of other A-list blogs.

The results?

Even 3-4 year old guest posts routinely send me clients every month.

So I know guest blogging works (here’s a detailed guide).

You can easily find blogs for guest blogging in any niche with these search queries

Niche keyword+write for us

Niche keyword+guest blogging

Niche keyword+guest author

Niche keyword+contribute

Twitter is another great place to find guest blogging opportunities because most guest authors gladly share their guest post on Twitter.

And if a blog has published one guest post, it’s surely open for more.

But to make guest blogging work for you, you must have clear goals and a clear strategy.

Why do you want to guest blog?

For links/SEO? Traffic? Exposure? Lead generation?

The blogs you choose to write for will depend on your goals.

For example, many of the top blogs no longer offer do-follow backlinks in guest posts.

So if your objective is to get links, writing for Entrepreneur, Inc., Forbes etc. is useless because they’ll tag your links as no-follow.

But if you want to generate leads to your lead magnet and add more subscribers to your funnel, these sites are ideal.

Got my point?

I personally recommend guest blogging for two reasons.

It builds you up as a niche expert very quickly because once people see your name on authority blogs they start respecting you and consider you an expert. Secondly, it’s a great way to build your email list and grow your audience which ultimately leads to more affiliate sales. But it’s a painfully slow process to get approved for high traffic blogs because of their standards and long approval queues.

But your choices are already limited.

So make the most of this method.

7. Invite Guest Contributors To Your Blog

Hiring quality freelance writers for your site requires money.

But there is a way to get reasonably good content for free.

Simply flip the conventional guest blogging model upside down and start accepting guest posts.

This strategy would work well if your site has been around for some time.

Because the primary motivation for most guest bloggers is to get backlinks.

By allowing them a single do-follow link in their content, you can get them to write 1200-1500 word posts for you free of cost.

But be prepared to receive a LOT of junk and spam content.

Very few guest bloggers are actually prepared to spend hours crafting a good quality article.

To minimize the junk, create detailed guest blogging guidelines for your site.

List everything that you need in an article.

For example, you could set the minimum word count to 1200 words, require at least 1 image, and absolutely no duplicate content. You can even give them topics to write on.

I know many niche blogs that only publish guest posts now because they’ve been in business for a while.

It’s an easy way to have lots of content in no time.

8. Repurpose Your Content on Medium, Quora, and Other Relevant Platforms

A week or two after publishing content on your own blog, you can republish it on platforms like Medium, LinkedIn, Quora etc. to reach new audiences.

Medium, in particular, has become a giant content platform where you can find publishers from every niche

It’s an open platform where you can republish your blog content and drive new visitors to your site.

Quora is another one of my favorite third party content platforms.

Look for relevant discussions and questions on Quora.

Answer them in detail and at the end of your answer share a link to any of your blog posts that have more details.

There are so many other places where you can republish and repurpose your content.

But it’s a strategy that needs consistency to really give you results.

So don’t give up quickly.

9. Build Relationships With Influencers in Your Niche

Your network is your net worth.

This is as true on the internet as it is in the real world.

Knowing the right people in your niche can literally skyrocket your growth and save you years of time.

But relationship building is different from the spammy outreach emails people send these days. I receive so many every week that follow the same template. Some of them even don’t bother changing the names

If that’s what you think relationship building is, please don’t do it.

Building your network takes time because it requires genuine interactions between real people.

But it can be accelerated if you follow a well-defined process (here’s a really good post that explains the process)

Let me quickly give you a few pointers

Identify the people you want to connect with Follow their social profiles Subscribe to their blogs Leave detailed and genuine comments on their blog posts (even better, ask a question) Share their content (don’t forget to tag them) Interact with them on Twitter by responding to their Tweets, and asking questions about their content. Feature them in your content and be sure to let them know. Once you’ve done this for a while, send them an email and tell them you’re the same freak who follows them on social media Don’t ask for favors in your first few interactions Just stay in touch

The goal of relationships is not to get a tweet or a comment.

Relationships pay off over time.

Just by staying on their radar, you can use influencers to market your business when you really need them.

It’s not an easy task, but it is doable.

Just look at some of the testimonials Stuart has received

So invest in building relationships from day 1.

It takes time, but it pays off big time.

10. Use Visual Content To Drive More Social Media Traffic

No matter what niche you’re in, social media is always going to among your top traffic sources.

But sharing content on social media isn’t enough.

If you really want to benefit from the ever increasing social media user base, you need to share as much visual content as possible.

You already know about Facebook and Twitter, but don’t underestimate Pinterest.

Pinterest, in my opinion, is the likeliest of all social networks to drive sales for you.

And I have the stats to back my claim.

Source: NeilPatel

$80 average order value.

That’s insane!

But that’s not all, Pinterest also drives more referral traffic to e-commerce sites than any other social network.

Source: Pinterest

People simply love buying through Pinterest.

Source: Pinterest for Business

If you’re into a physical product niche, Pin as many product photos as possible. Most Pinterest users actually use the network to find products.

Give them what they want.

Also, don’t forget Instagram.

These visual social networks can be game changers for your affiliate marketing business.

It’s Time To Take Action

If you’re broke today it doesn’t mean you have to stay this way forever.

If you’re ready to take action, there are still plenty of ways you can kick off your marketing journey and earn enough money to invest more in your business to achieve higher grounds.

So stop making excuses and give it a serious shot.

Which of these 10 points will you try next and why? Comment below and tell me….

The post Attention Broke Marketers: 10 Ways To Market Your Website When You Have No Money For Advertising appeared first on NicheHacks.