#clothingrationing

[professorpski]

Clothing coupons which looked such an imposing array when issued melted to nothing before the onslaught of a coat and skirt, or a winter overcoat. A new kind of gold-digging was evolved by women of all ages, who took up the attitude that their husbands, sons, brothers and men friends would never need any new clothes and so might as well let them have their coupons.

This passage was written by Angela Thirkell in her novel Marling Hall set in the countryside of England which came out 1942 in the midst of World War II. In order to prevent the price of goods from skyrocketing, the British instituted a rationing system whereby people got an assortment of coupons that would allow them to legally buy clothing. Thirkell saw the humor in the scramble to keep well-dressed and within the law. Gold-digger is an insult usually directed at younger women who cultivate older men with money in order to share some of their gold via marriage or other means. Here, Thirkell made every woman into a gold-digger, or at least a coupon- digger.

Clothing for public wearing was more formal, more detailed, and as a result more expensive than what we wear now, so the value of coupons to women was far more than it would be today. True, men's fashions evolved very slowly, but the fabric wore out just the same.

You can find Thirkell's novels at Virago Books: https://www.virago.co.uk/?s=thirkell

[willsmith12345posts]

[professorpski]

...a torrent of complaint burst from the company, each member of which had a personal grudge against the whole coupon system. Mrs. Marling's Burberry, wearing out from sheer spite, had run into fourteen coupons. Miss Harvey had been forced to give two coupons for a piece of blue ring velvet to make a turban....

These fictional characters, surely based on real people, were complaining about the coupon system used to ration clothing and fabric in Britain during World War II. I liked the scene for two reasons. First, a coat wearing out from spite is a funny idea. Second, this scene is a reality check on the nostalgic vision of the past when everyone supposedly supported all elements of the war effort. I recently had my students read an article on the era which stressed how government and magazines told women that not only must they help with war work, but they must see beauty as duty and look good for the men and for general morale. Although the illegal market in rationed goods was noted, there was little emphasis on how annoying such a rationing system could become.

Of course, the idea behind rationing was two fold: to limit consumption so that most goods went towards the war effort, and to prevent the wealthiest people from buying whatever they wanted and driving up prices. In addition, the British government introduced the Utility Scheme which limited prices and demanded a level of quality; again, this was an attempt to keep everyone able to buy something.

The scene above appeared in Angela Thirkell’s novel from Marling Hall from 1942. Ring velvet comes from the term wedding-ring velvet, or chiffon velvet, the idea being it was so fine that you could pull it through a wedding ring. Women turned to cloth turbans during the war, since fur felt and wool felt was hard to get, and they wanted some kind of hat which they saw as necessary to former public wear.

You can find Thirkell’s novels which run through the 1930s onward at Virago Books: https://www.virago.co.uk/?s=thirkell

[willsmith12345posts]

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[goodbyeazuraskyes-blog]

Love and Female Clothing

As a frequent shopper of both men’s and women’s clothing, I noticed that a disproportionate amount of women’s shirts had the word “love” printed on them, whereas there were basically no such shirts on the men’s side.

Why is that a thing?  Don’t men love people just as much as women do?  

What makes it worse is that clothing is almost a subconscious way of branding things.  For instance, you can tell that someone is a hipster, or a rich kid, or a goth by the types of clothes they wear.  So, by only having female clothing with the word love on it, it’s subconsciously telling us that only women should obsess about love, whereas men shouldn’t care so much about it, and that to me is really silly.