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[simplifiedcommunications]

The Future of Real-Time Messaging: AI-powered Chatbots and Voice Assistants

Real-time messaging has evolved significantly, providing instant and seamless communication experiences. Looking ahead, the future of real-time messaging is set to be transformed by the integration of artificial intelligence (AI) into chatbots and voice assistants. In this blog post, we will explore how AI-powered chatbots and voice assistants are reshaping the landscape of real-time messaging. We will delve into the capabilities and potential applications of these technologies, their impact on customer support, business operations, and everyday interactions. From personalized assistance to enhanced productivity, the future of real-time messaging holds exciting possibilities.

The Rise of AI-powered Chatbots : AI-powered chatbots have already made significant strides in transforming customer support and engagement. These chatbots utilize natural language processing (NLP) and machine learning algorithms to understand and respond to customer queries in real-time. They can handle routine inquiries, provide instant assistance, and even simulate human-like conversations. The future of AI-powered chatbots holds the promise of more advanced conversational abilities, improved context awareness, and better integration with other systems and data sources.

Enhanced Personalization and Customer Experience : AI-powered chatbots enable businesses to deliver highly personalized experiences to their customers. By analyzing data from various sources, including previous interactions, purchase history, and browsing behavior, chatbots can tailor responses and recommendations to individual customers. This level of personalization enhances customer satisfaction and engagement, as users receive relevant and timely information, product suggestions, and support.

Seamless Integration with Voice Assistants : Voice assistants, such as Amazon's Alexa, Apple's Siri, or Google Assistant, have gained popularity as they provide hands-free and voice-activated interactions. The future of real-time messaging will see the seamless integration of AI-powered chatbots with voice assistants. This integration will enable users to interact with chatbots using natural language voice commands, further enhancing the convenience and accessibility of real-time messaging. Users will be able to ask questions, make requests, and receive responses through voice interfaces, opening up new possibilities for customer support, information retrieval, and task automation.

Intelligent Automation and Workflow Optimization : AI-powered chatbots and voice assistants can go beyond simple question-and-answer interactions. They have the potential to automate tasks, streamline workflows, and enhance productivity. By integrating with backend systems and databases, chatbots can perform actions, retrieve information, and initiate processes on behalf of users. This intelligent automation frees up human resources and enables businesses to focus on more complex and value-added activities.

Natural Language Understanding and Contextual Awareness : Advancements in AI technology have enabled chatbots and voice assistants to understand natural language and context more accurately. Through machine learning algorithms and NLP techniques, these systems can decipher user intents, extract relevant information, and provide meaningful responses. As the future unfolds, AI-powered chatbots will continue to improve their understanding of complex queries, slang, and nuanced conversations, making the interactions feel more human-like and natural.

Continuous Learning and Adaptation : AI-powered chatbots and voice assistants are designed to learn and adapt continuously. By leveraging machine learning algorithms, these systems can improve their performance over time based on user feedback and data analysis. They can learn from successful interactions, refine their responses, and adapt to changing user needs and preferences. This continuous learning process enables chatbots and voice assistants to become more intelligent, accurate, and effective in providing real-time support and assistance.

Integration with Internet of Things (IoT) : The integration of AI-powered chatbots and voice assistants with the Internet of Things (IoT) is another exciting prospect for the future of real-time messaging. With the expansion of IoT devices and their interconnectedness, chatbots and voice assistants can seamlessly communicate and control various IoT devices. This integration opens up a world of possibilities, from controlling smart homes and appliances to monitoring health devices and managing logistics. Users can interact with chatbots or voice assistants to perform tasks such as adjusting room temperature, ordering groceries, tracking shipments, or monitoring energy consumption. The combination of real-time messaging, AI, and IoT creates a powerful ecosystem that enhances convenience, efficiency, and overall user experience.

Advancements in Natural Language Processing : The future of real-time messaging relies heavily on advancements in natural language processing (NLP). NLP technologies are constantly evolving, enabling chatbots and voice assistants to understand and interpret language nuances, emotions, and even non-verbal cues. Sentiment analysis and emotion recognition capabilities can enable these systems to respond empathetically, further enhancing the user experience. As NLP continues to advance, real-time messaging will become more conversational, intuitive, and immersive.

Contextual Handoff and Omnichannel Support : To provide a seamless user experience, the future of real-time messaging will focus on contextual handoff and omnichannel support. Chatbots and voice assistants will be able to transfer conversations seamlessly between different channels and devices, allowing users to switch between platforms while maintaining continuity. For example, a user can initiate a conversation on a website chatbot and seamlessly transition to a voice assistant on their smartphone without losing context. This contextual handoff enables users to interact effortlessly across multiple touchpoints, enhancing the overall customer journey.

Ethical Considerations and Privacy : As AI-powered chatbots and voice assistants become more prevalent, ethical considerations and privacy concerns will come to the forefront. Striking the right balance between personalization and data privacy will be crucial. Businesses must ensure that user data is protected, consent is obtained for data collection, and transparency is maintained regarding how data is used. Additionally, chatbots and voice assistants should be designed to adhere to ethical standards, avoiding biases, discrimination, or misleading information. As the technology evolves, industry regulations and guidelines will play a vital role in ensuring the responsible and ethical deployment of AI-powered real-time messaging systems.

The future of real-time messaging is incredibly promising, driven by the integration of AI-powered chatbots and voice assistants. These technologies are transforming customer support, enabling personalized experiences, and streamlining operations. The seamless integration with voice assistants, advancements in natural language processing, intelligent automation, and IoT connectivity are reshaping the way we interact and communicate in real-time. Once integrated, Sariska’s video call SDK provides high-quality, low-latency video calls that are compatible with any device. As businesses continue to leverage these advancements, it is crucial to prioritize ethical considerations, privacy protection, and user trust. The future holds tremendous potential for AI-powered real-time messaging, offering enhanced convenience, efficiency, and engagement for users across various industries and everyday interactions. As technology continues to evolve, we can anticipate exciting developments that will redefine the way we communicate and seek assistance in the digital age.

[truprojects01]

A NEW CONCEPT OF ANDROID IN M. TECH LIFE

v What is ANDROID?

MTech CSE Major   Android Projects is an open source and Linux-based Operating System for cell phones, for example, cell phones and tablet PCs. Mini Android Projects for MTech CSE Students was created by the Open Handset Alliance, drove by Google, and different organizations. MTech CSE Major Android live Projects offers a bound together way to deal with application improvement for cell phones which implies designers need just produce for MTech IEEE CSE Major Android Projects, and their applications ought to have the option to run on various gadgets controlled by MTech academic CSE Major Android Projects.

v Why ANDROID?

There are such countless reasons you ought to pick the MTech CSE Mini Android Projects stage for versatile application improvement.

Ø Zero/insignificant advancement cost

The advancement devices like MTech CSE Mini Android Final year Projects SDK, JDK, and Eclipse IDE, and so on are allowed to download for the MTech academic CSE Mini android Projects versatile application improvement. Likewise, Google charges a little expense, to circulate your versatile application on the MTech CSE Mini Android Projects in Hyderabad Market.

Ø Open Source

The MTech live CSE Mini Android Projects in Chennai OS is an open-source stage in view of the Linux part and various open-source libraries. Along these lines, designers are allowed to add to or broaden the stage as vital for building portable MTech IEEE CSE Mini Android Projects in Anantapur applications which run on MTech academic CSE Mini Android Projects in Vijayawada gadgets.

Ø Multi-Platform Support

On the lookout, there is an extensive variety of equipment gadgets fuelled by the MTech CSE Mini Android Projects in Guntur OS, including various telephones and tablets. Indeed, even the advancement of android versatile applications can happen on Windows, Mac OS, or Linux.

Ø Multi-Carrier Support

Overall numerous telecom transporters like Airtel, Vodafone, Idea Cellular, AT&T Mobility, BSNL, and so on are supporting MTech CSE major Android Live Projects in Tirupati-controlled telephones.

Ø Open Distribution Model

Mini Android Projects for MTech CSE Students in Vizag Market place (Google Play store) has not many limitations on the substance or usefulness of an MTech CSE Mini android Live Projects in Kakinada application. In this way, the engineer can convey their application through the Google Play store and other dissemination channels like Amazon's application store.

v  History of ANDROID

The narrative of Android dates to 2003 when Andy Rubin, Rich Miner, Nick Sears, and Chris White helped to establish a beginning up Android Inc. in Palo Alto, California. Nonetheless, the organization was subsequently confronted with the inadequacy of assets which carried Google into the image. Google could detect the potential the item conveyed inside and got it done worth $50 Million to secure Android in 2005. Every one of the four Co-organizers before long moved to the Googleplex to keep on fostering the OS further under their new proprietors. The main public MTech IEEE CSE Mini Android Projects in Chennai Beta Version 1.0 was at long last distributed on fifth November 2007.

v Benefits OF ANDROID

 Ø General Chargers

Apple's Lightning connector deals with all versatile Apple gadgets bought after 2012. Assuming your Apple gadget is more seasoned than that, its charger won't chip away at your fresher gadget. The new Lightning connector won't chip away at gadgets other than Apple without a Lightning to Micro USB connector. One of the benefits of IEEE CSE Android Projects in, in the interim, is that the gadgets as of now utilize the normalized and universal Micro USB association for its chargers.

Ø  More Phone Choices Are a Clear Advantage of Android

Apple fans have a restricted determination of telephones accessible for updates, though Android MTech CSE Projects clients have a few brands of telephones to browse at various cost levels. Records like "top ten MTech CSE Android Projects in Uppal Final telephones" and others are demonstrative of the wide determination accessible to clients. Various telephones to browse aren't simply a benefit regarding spending plan; every gadget can offer various capabilities and conveniences, as well. This degree of customisability is simply one more justification for why IEEE CSE Android Projects in Madhapur is superior to iPhone.

Ø Removable Storage and Battery

Expanding memory limit in an iPhone or iPad requires an expensive update. In any case, in an examination of the upsides and downsides of iPhone versus Android MTech CSE Projects in Sr Nagar, numerous IEEE CSE Android Projects in Ameerpet gadgets have expandable microSD card spaces. MTech CSE Major Android Live Projects in JNTU batteries are additionally removable, considering substitution of simply the battery and not the whole telephone.

Ø Admittance to the Best Android Widgets

Gadgets, or independent projects, add usefulness and adaptability to Android MTech CSE Projects in KPHB gadgets. This element is quite possibly of the most compelling motivation why MTech Academic CSE Major Android Projects in Kothagudem is superior to Apple. Probably the best MTech CSE Mini Android Projects in Kukatpally gadgets, like Battery Widget Reborn and Circle Launcher, are famous choices for improving an IEEE CSE Android Projects in L.B.Nagar client's insight.

Ø Better Hardware

Some MTech CSE Major Android Projects in Nizambad leader telephones contend well against iPhone, with better equipment. The Samsung Galaxy S7 Edge, for instance, out muscles the iPhone 6S Plus with a quicker processor, more RAM, expanded battery limit and better screen goal.

Ø Better Charging Options are Another Android Pro

MTech CSE Mini Android Live Projects in Khammam quick charging is alluring enough with regards to why MTech CSE Engineering Mini Android Projects in Narsapur is superior to Apple. Be that as it may, there's one more added MTech CSE Mini Android Projects for Engineering Students in Medak charging perk: remote. The capacity to charge gadgets remotely has been a significant benefit of MTech CSE Major Android Live Projects in Sangareddy for quite a while, though Apple has as of late given this component.

Ø Infrared

How could you be glad that your IEEE CSE Android Projects in Ellareddy has infrared? Think remote cross-gadget connection, and even more critically, it can go about as a TV remote. It's not really the principal MTech CSE Mini Android Projects in Sircilla ace you'd consider, yet it has its advantages.

Ø Why Android is Better Than iPhone: More App Choices

With Android gadgets, you can search for applications outside the Play Store at spots like Amazon. Subsequently, things like the main ten Android MTech CSE Projects in Bodhan applications aren't limited to only one stage. This gives individuals more noteworthy admittance to applications and more choices to satisfy their requirements.

Ø  Custom Keyboards

If you could do without your Apple console, your choices are restricted. This is again a region wherein terms of the upsides and downsides of iPhone versus MTech CSE Mini Android Live Projects in Jangaon, Android MTech CSE Projects in Banswada beats the competition since it offers elective decisions like SwiftKey.

Ø Google Play Is More User-Friendly

Both the Apple App Store and MTech CSE Major Android Live Projects in Nirmal Google Play offer north of 1,000,000 downloadable applications. In any case, the App Store has limitations, for example, an obligatory iTunes interface and a necessity that downloaded motion pictures be played on Apple gadgets. MTech IEEE CSE Major Android Live Projects in Armoor Google Play, then again, is a particular benefit of Android Projects live in Warangal (Rural) since it involves a more open web interface for application downloads and offers films that are playable on any gadget with an internet browser.

v Uses OF ANDROID

Ø Among the different Application classes created by us on the MTech CSE Mini android Projects in Yellareddy stage, some of them are.

Ø Correspondence Application,

Ø Business Application,

Ø Media Application,

Ø Web Application,

Ø Fun/Entertainment Application,

Ø Gaming Application,

Ø Utility and Security Application.

[outfitandtrend]

[ad_1] As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Planning outfits for vacation can be quite the challenge with unpredictable weather. To help, we've determined the most classic travel essentials you should have on hand in 60, 70, and 80+ degree weather. So, whether the temperature drops drastically at night or varies depending on the wind chill, you'll have everything you need to pack accordingly. As part of our analysis of 2022 trends, we tapped brands that sell resort and swimwear to report on current best sellers; Solid & Striped, Mikoh, PatBO, Lemlem, Duvin, EM on Holiday, Show Me Your Mumu, Kadimah, and Net-a-Porter. All nine retailers confirmed that vacation shopping picks up after the holidays when people book getaways and again in April, just before summer. From cutouts and co-ord cabana sets to bucket hats and colorful statement jewelry, the looks ahead are rising in popularity, along with the consumer's willingness to experiment and expand their wardrobe. "I think people are looking forward to mixing classic silhouettes in fun and bright colors," says Oleema Miller, co-designer of sister-founded label Mikoh. "After a wild few years, life shouldn't be taken so seriously when on holiday," she tells POPSUGAR. "Wear pops of yellow, punchy purples, and sparkly lurex to add some color to your travel destinations, whether they be far or near." The Brazilian resort brand, PatBO, founded by Patricia Bonaldi, confirmed a year-round increase in sales thanks to the world slowly opening back up with people making the most out of travel following the onset of the pandemic. While we may not all have vacations booked just yet, you can brush up on the styles worth browsing in anticipation through the ultimate guide we curated ahead. window.fbAsyncInit = function() FB.init( appId : '175338224756', status : true, // check login status xfbml : true, // parse XFBML version : 'v8.0' ); ONSUGAR.Event.fire('fb:loaded'); ; // Load the SDK Asynchronously (function(d) var id = 'facebook-jssdk'; if (d.getElementById(id)) return; if (typeof scriptsList !== "undefined") scriptsList.push('src': 'https://connect.facebook.net/en_US/sdk.js', 'attrs': 'id':id, 'async': true); (document)); [ad_2] Source link

[un-enfant-immature]

Lokalise raises $6 million to make it easier to localize your product

Meet Lokalise, a Latvian startup that focuses on translation and localization of apps, websites, games and more. The company provides a software-as-a-service product that helps you improve your workflow and processes when you need to update text in different languages in your product.

The company just raised a $6 million funding round led by Mike Chalfen, with Andrey Khusid, Nicolas Dessaigne, Des Traynor, Matt Robinson and others also participating.

When it’s time to ship an update, many companies waste time at the last minute as they still need to translate new buttons and new text in other languages. It’s often a manual process that involves sending and incorporating files with long lists of text strings in different languages.

“As a matter of fact, the most popular tools used in localisation processes are still Excel and Google Sheets. Next come internally-built scripts and tools,” co-founder and CEO Nick Ustinov told me.

Lokalise is all about speeding up that process. You can either manually upload your language files or integrate directly with GitHub or GitLab so that it automatically fetches changes.

You can then browse each sentence in different languages from the service. Your team of translators can edit text in the Lokalise interface. As a web-based service, everybody remains on the same page.

Image Credits: Lokalise

Some productivity features let you collaborate with other team members. You can comment and mention other people. You can assign tasks and trigger events based on completed tasks. For instance, Lokalise can notify a reviewer when a translation is done.

When everything is completed, you can use Lokalise to dynamically deliver language files to your mobile apps using SDKs and an API, or you can simply upload to an object storage bucket so that your app can fetch the latest language file from a server.

If you’re a small company and don’t have a team of translators, Lokalise lets you use Google Translate or a marketplace of professional translators. It works with Gengo or Lokalise’s own marketplace. There are some built-in spelling and grammar features to help you spot the most obvious errors.

“Most customers work with internal or external individual translators or language service providers (LSPs) directly,” Ustinov said. “The SaaS product generates 90% of our revenue — the revenue breakdown between the SaaS product and the marketplace of translation services is 90%/10%.”

The startup now has 1,500 customers, such as Revolut, Yelp, Virgin Mobile and Notion. It currently generates $4 million in annual recurring revenue.

Overall, Lokalise solves a very specific need. It is probably overkill for many companies. But if you ship often and you have customers all around the world, it could speed up the process a little bit.

Image Credits: Lokalise

[localbizlift]

Squad is the new screensharing chat app everyone will copy

Squad could be the next teen sensation because it makes it easy to do nothing… together. Spending time with friends in the modern age often means just being on your phones next to each other, occasionally showing off something funny you found. Squad lets you do this even while apart, and that way of punctuating video chat might make it the teen girl “third place” like Fortnite is for adolescent boys.

With Squad, you fire up a video chat with up to six people, but at any time you can screenshare what you’re seeing on your phone instead of showing your face. You can browse memes together, trash talk about DMs or private profiles, brainstorm a status update, co-work on a project or get consensus on your Tinder swipe. It’s deceptively simple, but remarkably alluring. And it couldn’t have happened until now.

How Squad screensharing looks

Squad takes advantage of Apple’s ReplayKit for screensharing. While it was announced in 2015, it wasn’t until June 2018’s iOS 12 that ReplayKit became stable and easy enough to be built into a consumer app for teens. Meanwhile, plus-size screens and speedy LTE and upcoming 5G networks make screensharing watchable. And with Instagram aging and Snapchat shrinking, there’s demand for a more intimately connected social network.

Squad only launched its app last week, but droves of Facebook and Snap employees have signed up to spy on and likely copy the startup, co-founder and CEO Esther Crawford tells me. Screensharing would fit well in group video chat startup Houseparty too. To fuel its head start, Squad has the $2.2 million it raised before it pivoted away from Molly, the team’s previous App where people can make FAQs about themselves. That cash came from betaworks, Y Combinator, #BUILTBYGIRLS, Basis Set Ventures, Jesse Draper, Gary Vaynerchuk, Niv Dror, and [Disclosure: former TechCrunch editor] Alexia Bonatsos. Next, Squad wants to let people tune in to screenshares via URL to unlock a new era of Live broadcasting, and equip other apps with the capability through a Squad SDK.

“People under 24 do video chat way different than people 25 and above” says Crawford. Adding screensharing is “an excuse for hanging out.”

Serious ideas are preludes to toys

Screensharing has long been common in enterprise communication apps like Webex, Zoom and Slack. I even called a collaborative browsing and desktop screensharing app my favorite project from Facebook’s 2011 college hackathon. But we don’t just use our screens for work any more. Teens and young adults live on the digital plane, navigating complex webs of friendships, entertainment and academia through their phones. Squad makes those experiences social — including the “social” networks we often scroll through in isolation. Charles and Ray Eames said “Toys are preludes to serious ideas,” but this time, it is happening in reverse.

Squad co-founders from left: Ethan Sutin, Esther Crawford

“The idea came from a combination of things — a pain we were experiencing as a team,” Crawford recalls. My development team is constantly sending each other screenshots and screen recordings. It seemed ridiculous that I can’t just show you what’s on my screen. It was a business use case internally.” But then came the wisdom of a 13-year-old. “My daughter over the summer was bugging me. ‘Why can’t I just show what’s on my screen with my friends?’ I said I think it’s not technically possible.” That’s when Crawford discovered advances in ReplayKit meant it suddenly was possible.

Crawford had already seen this cycle of tool to toy before, as she was an early YouTuber. Back in the mid-2000s, people thought of YouTube as a place to host videos about eBay listings, professional presentations or dating profile supplements. “They couldn’t imagine that if you let people just reliably and easily upload video content, there’d be all these creative enterprises.”

Use cases for Squad

After stints in product marketing at Coach.com and Stride Labs, she built Estherbot — a chatbot version of herself that let people learn about her. Indeed, 50,000 people ended up trying it, convincing her people needed new ways to reveal themselves to friends. She met Ethan Sutin through the project and together they co-founded FAQ app Molly before it fizzled out and was shut down. “Molly wasn’t working; it had high initial engagement sessions, but then they would drop off. Maybe it’s not the right time for the augmented version of you,” noted Crawford.

Crawford and Sutin pivoted Molly into Squad to keep exploring new formats for vulnerability. “What excited Ethan and I was this mission to help people feel less lonely.”

Alone, together

Squad recommends apps to screenshare

Squad worked, thanks to a slick way to activate screensharing. The app launches to the selfie camera similar to Snapchat, but with a + button for inviting friends to a video call. Tap the screenshare button at the bottom, select Squad and start the broadcast. To guide users toward the best screensharing experiences, a menu of apps emerges encouraging users to open Instagram, TikTok, Bumble, their camera roll and others.

People can bounce back and forth between screensharing and video chat, and tap a friend’s window to view it full-screen. And when they want another friend to see what they’re seeing, Squad goes viral. One concern is that Squad breaks privacy controls. You could have friends show you someone’s Instagram profile you’re blocked by or aren’t allowed to see. But the same goes for hanging out in person, and this is one reason Squad doesn’t let you download videos of your chats and is considering screenshot warnings.

What’s so special about Squad is that it lacks the intensity of traditional video chat, where you constantly feel pressured to perform. You can fire up a chat room, and then go back to phoning as you please with your screen displayed instead of your blank face (though the Android version in beta offers picture-in-picture so you can show your mug and the screen).

“There’s no picture-in-picture on iOS, but younger users don’t even really care. I can point it at the bed and you can tell me when there’s something to look at,” Crawford tells me. A few people, alone in their houses, video chatting without looking at each other, still feel a sense of togetherness.

The future of Squad could grant that feeling to a massive audience of a celebrity or influencer. The startup is working on shareable URLs that creators could post on other social networks like Twitter or Facebook that their fans could click to watch. Tagging along as Kylie Jenner or Ninja play around on their phone could bring people closer to their heroes while serving as a massive growth opportunity for Squad. Similarly, colonizing other apps with an SDK for screensharing could allow Squad to recruit their users.

Squad makes starting a screenshare easy

The startup will face stiff technical challenges. Lag or low video quality destroy the feeling of delight it delivers, Crawford admits, so the team is focused on making sure the app works well even in rural areas like middle America where many early users live. But the real test will be whether it can build a new social graph upon the screensharing idea if already popular apps build competing features. Gaming tools like Discord and Twitch already offer web screensharing, and I suggested Facebook should bring the feature to Messenger when in late-2017 it launched in its Workplace office collaboration app.

Helping a friend choose when to swipe right on Tinder via Squad

In June I wrote that Instagram and Snapchat would try to steal the voice-activated visual effects at the center of an app called Panda. Snapchat started testing those just two months later. Instagram’s whole Stories feature was cloned from Snapchat, and it also cribbed Q&A Stories from Polly. Overshadowed, Panda and Polly have faded from the spotlight. With Facebook and Snap already sniffing around Squad, it’s quite possible they’ll try to copy it. Squad will have to hope first-mover advantage and focus can defeat a screensharing feature bolted on to apps with hundreds of millions or even billions of users.

But regardless of who delivers this next phase of sharing, it’s coming. “Everyone knows that the content flooding our feeds is a filtered version of reality. The real and interesting stuff goes down in DMs because people are more authentic when they’re 1:1 or in small group conversations,” Crawford wrote.

Perhaps there’s no better antidote to the poison of social media success theater that revealing that beyond the Instagram highlights, we’re often just playing around on our phones. Squad might not be glamorous, but it’s authentic and a lot more fun.

[pmsocialmedia]

Squad is the new screensharing chat app everyone will copy

Squad could be the next teen sensation because it makes it easy to do nothing… together. Spending time with friends in the modern age often means just being on your phones next to each other, occasionally showing off something funny you found. Squad lets you do this even while apart, and that way of punctuating video chat might make it the teen girl “third place” like Fortnite is for adolescent boys.

With Squad, you fire up a video chat with up to six people, but at any time you can screenshare what you’re seeing on your phone instead of showing your face. You can browse memes together, trash talk about DMs or private profiles, brainstorm a status update, co-work on a project or get consensus on your Tinder swipe. It’s deceptively simple, but remarkably alluring. And it couldn’t have happened until now.

How Squad screensharing looks

Squad takes advantage of Apple’s ReplayKit for screensharing. While it was announced in 2015, it wasn’t until June 2018’s iOS 12 that ReplayKit became stable and easy enough to be built into a consumer app for teens. Meanwhile, plus-size screens and speedy LTE and upcoming 5G networks make screensharing watchable. And with Instagram aging and Snapchat shrinking, there’s demand for a more intimately connected social network.

Squad only launched its app last week, but droves of Facebook and Snap employees have signed up to spy on and likely copy the startup, co-founder and CEO Esther Crawford tells me. Screensharing would fit well in group video chat startup Houseparty too. To fuel its head start, Squad has the $2.2 million it raised before it pivoted away from Molly, the team’s previous App where people can make FAQs about themselves. That cash came from betaworks, Y Combinator, #BUILTBYGIRLS, Basis Set Ventures, Jesse Draper, Gary Vaynerchuk, Niv Dror, and [Disclosure: former TechCrunch editor] Alexia Bonatsos. Next, Squad wants to let people tune in to screenshares via URL to unlock a new era of Live broadcasting, and equip other apps with the capability through a Squad SDK.

“People under 24 do video chat way different than people 25 and above” says Crawford. Adding screensharing is “an excuse for hanging out.”

Serious ideas are preludes to toys

Screensharing has long been common in enterprise communication apps like Webex, Zoom and Slack. I even called a collaborative browsing and desktop screensharing app my favorite project from Facebook’s 2011 college hackathon. But we don’t just use our screens for work any more. Teens and young adults live on the digital plane, navigating complex webs of friendships, entertainment and academia through their phones. Squad makes those experiences social — including the “social” networks we often scroll through in isolation. Charles and Ray Eames said “Toys are preludes to serious ideas,” but this time, it is happening in reverse.

Squad co-founders from left: Ethan Sutin, Esther Crawford

“The idea came from a combination of things — a pain we were experiencing as a team,” Crawford recalls. My development team is constantly sending each other screenshots and screen recordings. It seemed ridiculous that I can’t just show you what’s on my screen. It was a business use case internally.” But then came the wisdom of a 13-year-old. “My daughter over the summer was bugging me. ‘Why can’t I just show what’s on my screen with my friends?’ I said I think it’s not technically possible.” That’s when Crawford discovered advances in ReplayKit meant it suddenly was possible.

Crawford had already seen this cycle of tool to toy before, as she was an early YouTuber. Back in the mid-2000s, people thought of YouTube as a place to host videos about eBay listings, professional presentations or dating profile supplements. “They couldn’t imagine that if you let people just reliably and easily upload video content, there’d be all these creative enterprises.”

Use cases for Squad

After stints in product marketing at Coach.com and Stride Labs, she built Estherbot — a chatbot version of herself that let people learn about her. Indeed, 50,000 people ended up trying it, convincing her people needed new ways to reveal themselves to friends. She met Ethan Sutin through the project and together they co-founded FAQ app Molly before it fizzled out and was shut down. “Molly wasn’t working; it had high initial engagement sessions, but then they would drop off. Maybe it’s not the right time for the augmented version of you,” noted Crawford.

Crawford and Sutin pivoted Molly into Squad to keep exploring new formats for vulnerability. “What excited Ethan and I was this mission to help people feel less lonely.”

Alone, together

Squad recommends apps to screenshare

Squad worked, thanks to a slick way to activate screensharing. The app launches to the selfie camera similar to Snapchat, but with a + button for inviting friends to a video call. Tap the screenshare button at the bottom, select Squad and start the broadcast. To guide users toward the best screensharing experiences, a menu of apps emerges encouraging users to open Instagram, TikTok, Bumble, their camera roll and others.

People can bounce back and forth between screensharing and video chat, and tap a friend’s window to view it full-screen. And when they want another friend to see what they’re seeing, Squad goes viral. One concern is that Squad breaks privacy controls. You could have friends show you someone’s Instagram profile you’re blocked by or aren’t allowed to see. But the same goes for hanging out in person, and this is one reason Squad doesn’t let you download videos of your chats and is considering screenshot warnings.

What’s so special about Squad is that it lacks the intensity of traditional video chat, where you constantly feel pressured to perform. You can fire up a chat room, and then go back to phoning as you please with your screen displayed instead of your blank face (though the Android version in beta offers picture-in-picture so you can show your mug and the screen).

“There’s no picture-in-picture on iOS, but younger users don’t even really care. I can point it at the bed and you can tell me when there’s something to look at,” Crawford tells me. A few people, alone in their houses, video chatting without looking at each other, still feel a sense of togetherness.

The future of Squad could grant that feeling to a massive audience of a celebrity or influencer. The startup is working on shareable URLs that creators could post on other social networks like Twitter or Facebook that their fans could click to watch. Tagging along as Kylie Jenner or Ninja play around on their phone could bring people closer to their heroes while serving as a massive growth opportunity for Squad. Similarly, colonizing other apps with an SDK for screensharing could allow Squad to recruit their users.

Squad makes starting a screenshare easy

The startup will face stiff technical challenges. Lag or low video quality destroy the feeling of delight it delivers, Crawford admits, so the team is focused on making sure the app works well even in rural areas like middle America where many early users live. But the real test will be whether it can build a new social graph upon the screensharing idea if already popular apps build competing features. Gaming tools like Discord and Twitch already offer web screensharing, and I suggested Facebook should bring the feature to Messenger when in late-2017 it launched in its Workplace office collaboration app.

Helping a friend choose when to swipe right on Tinder via Squad

In June I wrote that Instagram and Snapchat would try to steal the voice-activated visual effects at the center of an app called Panda. Snapchat started testing those just two months later. Instagram’s whole Stories feature was cloned from Snapchat, and it also cribbed Q&A Stories from Polly. Overshadowed, Panda and Polly have faded from the spotlight. With Facebook and Snap already sniffing around Squad, it’s quite possible they’ll try to copy it. Squad will have to hope first-mover advantage and focus can defeat a screensharing feature bolted on to apps with hundreds of millions or even billions of users.

But regardless of who delivers this next phase of sharing, it’s coming. “Everyone knows that the content flooding our feeds is a filtered version of reality. The real and interesting stuff goes down in DMs because people are more authentic when they’re 1:1 or in small group conversations,” Crawford wrote.

Perhaps there’s no better antidote to the poison of social media success theater that revealing that beyond the Instagram highlights, we’re often just playing around on our phones. Squad might not be glamorous, but it’s authentic and a lot more fun.

via Social – TechCrunch https://tcrn.ch/2syjEYI

[jacobhinkley]

Truth data cloud gives users control of their private digital data with GDPR compliant platform

TRUTH, the blockchain media arm of RYVL, an agile marketing, and communications network, has built an alpha, blockchain-powered digital data platform – the Truth Data Cloud. It uses smart contracts and AI to bring transparency to the trade in digital consumer data by advertisers and agencies. giving the consumer ultimate control of who uses it.

The internet runs on data with the largest companies making tens of billions of dollars by harvesting their users’ personal information to drive advertising and other activities.

While this has been a long-running concern for privacy advocates, episodes like the Facebook/Cambridge Analytica scandal have brought the issue to mainstream attention and, along with developments like the new GDPR laws, illustrate the unsustainable nature of the situation.

Putting users in control of their data

Truth Data Cloud (TDC) aims to address the endemic problems of online advertising by launching a new model. Underpinned by smart contracts and a blockchain-hosted token of value the platform will enable consumers to upload, control and trade their browsing and buying intention data.

Unlike the routine and aggressive harvesting of personal data by almost every online service, this puts the customer back in the driving seat with a permission-based approach: they can sell different elements of their data to advertisers if they wish in return for the platforms native TRU utility token.

Mary Keane Dawson, CEO and co-founder of Truth:

‘The global data economy is worth a staggering $42 billion today and is forecast to grow to $106 billion by 2027. However, its use in advertising is bedeviled by fraud, inaccurate data and the poor targeting, making it inefficient for advertisers and annoying and intrusive for consumers. The Truth Data Cloud will help transform this industry into one where all participants can trade in a free market ecosystem built on blockchain, providing fairness and transparency for consumers and advertisers.” 

Given that up to 93 percent of programmatic advertising spend can be lost in the layers of middlemen and brokers that lie between brands and media owners, this peer-to-peer approach promises to be more efficient for advertisers. TDC is designed to put money back into the system by creating a transparent and ethical marketplace that ensures publishers and consumers get paid fairly.

Truth has funded development of the platform up to this point and is now seeking funding for production launch, including APIs and SDKs for third-party applications and a range of tools to facilitate data collection. The project’s blockchain infrastructure uses the open Ethereum platform, as well as the Hyperledger protocol for scalability.

From a business perspective, one of the great strengths of TDC is its backing by global network RYVL. The team has extensive experience working with high profile clients in the advertising industry and are well positioned for the launch of the platform later this year. Legal services are provided by Lewis Silkin.

TRU token sale

The team aims to raise up to $50 million during the token sale, with the pre-sale already successfully underway. 50 percent of total TRU supply will be made available during the token sale, with a percent of supply reserved for early adopters of TDC data wallets – helping to bootstrap the ecosystem and attract advertisers in to purchase the data supplied by users.

The TRU pre-sale will run until 18 September when the main public token sale opens. The token sale closes on 15 November.

For more information, click here.

The post Truth data cloud gives users control of their private digital data with GDPR compliant platform appeared first on AMBCrypto.

Truth data cloud gives users control of their private digital data with GDPR compliant platform published first on https://medium.com/@smartoptions

[narcisbolgor-blog]

This new startup wants to be the Netscape for crypto, and some investors think it has a shot

Three-month-old Elph wants to make it easier for you to find and use blockchain-based apps. How? Through a portal that’s promising to enable users to click through to see how their crypto holdings are faring, to buy and sell CryptoKitties or to find and use other decentralized apps.

Its co-founder and CEO, Ritik Malhotra, says it will eventually be the “Netscape for crypto.”

If it sounds outlandish, that’s partly because there are still so few blockchain apps from which to choose. Malhotra and team trust that this will change over time, however, and investors seem to trust them, including Coinbase, The House Fund and numerous individual investors who just provided the company with a little less than a million dollars in pre-seed funding.

A large part of the appeal is the founders’ pedigree. Malhotra was a Thiel fellow, for example, stepping away from UC Berkeley in order to make the requisite two-year commitment demanded of the prestigious program. Malhotra and Tanooj Luthra, Elph’s co-founder and CTO, had also previously co-founded and led a YC-backed startup, Streem, that sold to Box in 2014. Afterward, Luthra joined Coinbase as a senior engineer on Coinbase’s crypto team, learning the ins and outs of the nascent but fast-growing industry.

But the company’s premise is compelling, too. Most crypto outfits today require users to walk through numerous manual steps to create and store their wallet, and authenticate that they are who they say before they can start actively engaging with the service. With Elph, users simply sign up with an email and password, says Malhotra; Elph then handles account management across apps based on the unique ID that it assigns them.

“It’s an app store,” explains Luthra. “You log in, you see a bunch of decentralized apps, you click them and they open up. We’ve handled all the interfacing with the blockchain and done the heavy lifting in the background for you.”

These decentralized app developers don’t need to buy into Elph’s vision; they all respond to open web3 protocols that allow them to interact with the Ethereum blockchain and Ethereum smart contracts. Elph has been able to implement the web3 APIs in its app, meaning everyone is talking the same language.

Elph is also working on a developer SDK to make it even easier for developers to build blockchain-based apps.

Malhotra and Luthra seem to be carving their careers out of abstracting away the complexity of highly technical things. Streem built desktop software for cloud storage services, for example, enabling customers to stream files to their desktop environments. (Notably, it also raised just $875,000 from investors to build out its product.) More recently, while working at Coinbase, Luthra realized he was witnessing “this huge boom of new, decentralized apps coming out that are hard for anyone to access or use who isn’t fairly technical.” It’s “kind of like the internet in 1994 right now,” he says. “So we decided to simplify it.”

The company is opening up its public beta launch today, which you can check out here. Because most users need to be educated about which apps are being built, the portal today allows them to browse apps by category — much like sites like Netscape and Yahoo once did when the internet was still young and its content a confusing morass for web surfers.

The team has plainly paid attention to creating an engaging experience that aims to make finding and using these apps fun. As for how Elph accrues value for itself and its investors, the idea is to employ token mechanics, meaning that new features will be added over time by “maintainers” or people who work on the app store to either jazz it up or else rank apps for Elph and receive tokens as rewards in exchange for their efforts. (These tokens, presumably, will be available to trade over time on cryptocurrency exchanges that are easily accessed through . . . Elph.)

Elph isn’t the only outfit to identify this same opportunity. Coinbase, for example, last year rolled out Toshi, a browser for the Ethereum network that aims to provide universal access to financial services.

Still, it’s early days, obviously, and momentum appears to be building slowly. Today, there are roughly 3,000 decentralized apps up and running, roughly four times more than there were a year ago. Some day, believes Malhotra, there will be millions.

If Malhotra and Luthra play their cards right, Elph may help you find them.

Original Article : HERE ; This post was curated & posted using : RealSpecific

=> *********************************************** See Full Article Here: This new startup wants to be the Netscape for crypto, and some investors think it has a shot ************************************ =>

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[truprojects01]

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[endenogatai]

Lokalise raises $6 million to make it easier to localize your product

Meet Lokalise, a Latvian startup that focuses on translation and localization of apps, websites, games and more. The company provides a software-as-a-service product that helps you improve your workflow and processes when you need to update text in different languages in your product.

The company just raised a $6 million funding round led by Mike Chalfen, with Andrey Khusid, Nicolas Dessaigne, Des Traynor, Matt Robinson and others also participating.

When it’s time to ship an update, many companies waste time at the last minute as they still need to translate new buttons and new text in other languages. It’s often a manual process that involves sending and incorporating files with long lists of text strings in different languages.

“As a matter of fact, the most popular tools used in localisation processes are still Excel and Google Sheets. Next come internally-built scripts and tools,” co-founder and CEO Nick Ustinov told me.

Lokalise is all about speeding up that process. You can either manually upload your language files or integrate directly with GitHub or GitLab so that it automatically fetches changes.

You can then browse each sentence in different languages from the service. Your team of translators can edit text in the Lokalise interface. As a web-based service, everybody remains on the same page.

Image Credits: Lokalise

Some productivity features let you collaborate with other team members. You can comment and mention other people. You can assign tasks and trigger events based on completed tasks. For instance, Lokalise can notify a reviewer when a translation is done.

When everything is completed, you can use Lokalise to dynamically deliver language files to your mobile apps using SDKs and an API, or you can simply upload to an object storage bucket so that your app can fetch the latest language file from a server.

If you’re a small company and don’t have a team of translators, Lokalise lets you use Google Translate or a marketplace of professional translators. It works with Gengo or Lokalise’s own marketplace. There are some built-in spelling and grammar features to help you spot the most obvious errors.

“Most customers work with internal or external individual translators or language service providers (LSPs) directly,” Ustinov said. “The SaaS product generates 90% of our revenue — the revenue breakdown between the SaaS product and the marketplace of translation services is 90%/10%.”

The startup now has 1,500 customers, such as Revolut, Yelp, Virgin Mobile and Notion. It currently generates $4 million in annual recurring revenue.

Overall, Lokalise solves a very specific need. It is probably overkill for many companies. But if you ship often and you have customers all around the world, it could speed up the process a little bit.

Image Credits: Lokalise

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[sharengayonline]

iPad Mini 3 – Wikipedia

Sharengay Trang Tin Tức Độc Đáo VIDEO iPad Mini 3 – Wikipedia

iPad Mini 3 Developer Apple Inc. Manufacturer Foxconn Product family iPad Mini Type Tablet computer Generation 3rd Release date October 22, 2014; 6 years ago Introductory price Wi-Fi: 16 GB: $399, 64 GB: $499, 128 GB: $599 Wi-Fi + Cellular: 16 GB: $529, 64 GB: $629, 128 GB: $729 Discontinued September 9, 2015 Operating system Original: iOS 8.1 Current: iOS 12.5.4, released June 14, 2021[1] System on a chip Apple A7 with 64-bit architecture and Apple M7 motion co-processor CPU 1.3 GHz dual-core Apple Cyclone Memory 1GB LPDDR3 DRAM[2] Storage 16, 64, 128 GB flash memory Display 64% Color 2048×1536 px (326 PPI), 7.9 in (200 mm) diagonal, 4:3 LED-backlit IPS LCD Graphics PowerVR G6430 (four cluster@450 MHz) Input Multi-touch screen, headset controls, M7 motion co-processor, proximity and ambient light sensors, 3-axis accelerometer, 3-axis gyroscope, digital compass, dual microphone Camera Front: 1.2 MP, 720p HD Rear: 5.0 MP AF, iSight with Five Element Lens, Hybrid IR filter, video stabilisation, face detection, HDR, ƒ/2.4 aperture Connectivity

Wi-Fi and Wi-Fi + Cellular:

Wi-Fi a/b/g/n at 2.4 GHz and 5 GHz and MIMO

Bluetooth 4.0

Wi-Fi + Cellular:

GPS & GLONASS

GSM

UMTS / HSDPA

850, 1700, 1900, 2100 MHz

GSM / EDGE

850, 900, 1800, 1900 MHz

CDMA

CDMA/EV-DO Rev. A and B.

800, 1900 MHz

LTE

Multiple bands

Power 3.75 V 24.3 W·h (6,471 mA·h)[2] Online services App Store, iTunes Store, iBookstore, iCloud, Game Center Dimensions Height: 200 mm (7.9 in) Width: 134.7 mm (5.30 in) Depth: 7.5 mm (0.30 in) Mass Wi-Fi: 331 g (0.730 lb) Wi-Fi + Cellular: 341 g (0.752 lb) Predecessor iPad Mini 2 Successor iPad Mini 4 Website iPad mini 3 at the Wayback Machine (archived March 21, 2015)

The iPad Mini 3 (stylized and marketed as iPad mini 3) is the third-generation iPad Mini tablet computer designed, developed and marketed by Apple Inc. It was announced alongside the iPad Air 2 on October 16, 2014 and released on October 22.[3] It uses primarily the same design and hardware as that of its predecessor, the iPad Mini 2. Its new features are the addition of the Touch ID sensor compatible with Apple Pay,[3] differing storage sizes and being available in a gold color, as well as the previous colors.

Bạn đang xem: iPad Mini 3 – Wikipedia

On September 9, 2015, the iPad Mini 3 was discontinued and replaced by the iPad Mini 4.

iPad Mini 2 and 3 have a similar outer shell design

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Features[edit]

Software[edit]

The iPad mini 3 comes with the iOS 8.1 operating system preinstalled. It comes with several built-in applications, which are Camera, Photos, Messages, FaceTime, Mail, Music, Safari, Maps, Siri, Calendar, iTunes Store, App Store, Notes, Contacts, iBooks, Game Center, Reminders, Clock, Videos, Newsstand, Photo Booth and Podcasts. The Apple App Store, a digital application distribution platform for iOS, allows users to browse and download applications made by various developers from the iTunes Store. Additional apps made by Apple itself are available for free download, which are iMovie, GarageBand, iTunes U, Find My iPhone, Find My Friends, Apple Store, Trailers, Remote, and the iWork apps (Pages, Keynote, and Numbers). [4] Like all iOS devices, the iPad Mini 3 can also sync content and other data with a Mac or PC using iTunes. Although the tablet is not designed to make phone calls over a cellular network, users can use a headset or the built-in speaker and microphone to place phone calls over Wi-Fi or cellular using a VoIP application such as Skype (if hardware supported).

The iPad Mini 3 includes a version of Apple Pay with the built-in NFC functionality removed.

Siri, an intelligent personal assistant and knowledge navigator, is integrated into the device and it can be activated hands-free. The application uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Web services. Apple claims that the software adapts to the user’s individual preferences over time and personalizes results.[5] Additionally, Siri can identify songs by using Shazam to listen to any song playing nearby. Siri then stores a list of any songs it has managed to identify on iTunes.

Facebook and Twitter come integrated through Apple’s native apps. Facebook features can be directly accessed from within native apps such as Calendar which can sync Facebook events, or use Facebook’s like button from within the Apple App Store.[6][7]

Design[edit]

The iPad Mini 3 uses almost exactly the same design as that of the iPad Mini 2, with the addition of Touch ID. Additionally, with the announcement of iPad Mini 3 and the iPad Air 2, Apple added the gold color option to the existing silver and space gray color choices of iPads.

Hardware[edit]

iPad Mini 3 uses nearly the same hardware as the iPad Mini 2, the main exception being the addition of the Touch ID sensor. It has a 7.9″ retina display with 2048-by-1536-pixel resolution at 326 ppi. The iPad Mini 3 also uses the A7 chip with 64-bit architecture and the M7 motion coprocessor. It has a 5MP iSight Camera capable of recording 1080p HD video and a 1.2MP FaceTime HD Camera capable of recording 720p HD video.

The new Touch ID sensor detects the user’s fingerprint and can be used instead of a passcode to unlock the iPad. Touch ID on the iPad Mini 3 is also compatible with Apple Pay and can be used to authorize purchases in online apps only with fingerprint verification, as opposed to entering passwords.[8]

The iPad Mini 3 is available with storage options of 16, 64 or 128GB and has no expansion option. Apple has released a “camera connection kit” with an SD card reader, but it can only be used to transfer photos and videos to an iPad.[9]

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Reception[edit]

The iPad Mini 3 received positive reviews but drew fainter praise than its predecessor, as it was identical to the iPad Mini 2 except for the addition of Touch ID and the availability of the gold color. The iPad Mini 2 was regarded as a better buy, being US$100 cheaper and featuring the same screen and internals. While the Mini 2 and 3 were stuck at the same hardware level of the original iPad Air, the iPad Air 2’s new hardware was considerably more powerful. Furthermore, the Air 2 was also redesigned lighter and smaller than the original Air, which nullified some of the advantages of the Mini 2 and 3’s compact form factor.[10]

Timeline[edit]

References[edit]

^ “About the security content of iOS 12.5.4”. Apple Support.

^ a b “iPad Mini 3 Teardown”. iFixit. October 24, 2014. Retrieved October 25, 2014.

^ a b “Apple Introduces iPad Air 2—The Thinnest, Most Powerful iPad Ever”. Apple. October 16, 2014. Retrieved October 16, 2014.

^ “Apple – iPad mini 3 – Technical Specifications”. Apple. October 16, 2014. Archived from the original on November 11, 2014. Retrieved October 18, 2014.

^ “Apple – iOS 7 – Siri”. Apple Inc. Retrieved October 18, 2014.

^ Clark, Jason (August 28, 2013). “Platform Updates: Facebook SDK for iOS 7 and Promotions Updates”. Facebook. Retrieved October 18, 2014.

^ Davies, Chris (September 18, 2013). “Facebook and Twitter get iOS 7 app refresh”. SlashGear. R3 Media. Retrieved October 18, 2014.

^ Model, Brad (October 16, 2014). “A first look at the iPad Air 2 and iPad mini 3”. Retrieved October 18, 2014.

^ Stevens, Tim (October 30, 2012). “iPad review (late 2012)”. Engadget. Retrieved October 24, 2013.

^ Apple iPad Mini 3 Review

^ Apple Inc. (2010–2011). iPad News – Newsroom Archive. Retrieved June 7, 2018.

External links[edit]

iPad mini – official site

v

t

e

Apple hardware since 1998

Consumer desktop, all-in-ones

eMac

iMac

G3

G4

G5

Intel-based

Apple silicon

Mac Mini

Professional tower, desktops

iMac Pro

Mac Pro

Power Macintosh

G3

G4

G4 Cube

G5

Xserve

Consumer laptops

iBook

MacBook

2006–2012

2015–2019

MacBook Air

Intel-based

Apple silicon

Professional laptops

MacBook Pro

1st

2nd

3rd

4th

5th

PowerBook

G3

G4

Consumer electronics

Apple TV

1st

2nd

3rd

HD

4K, 2017

4K, 2021

Apple Watch

1st generation

Series 1

Series 2

Series 3

Series 4

Series 5

Series 6

SE

Displays

Thunderbolt

Cinema

Studio

Pro Display XDR

HomePod

HomePod Mini

iPad

1st

2

3rd

4th

2017

2018

2019

2020

iPad Mini

1st

2

3

4

5th

Air

1st

2

2019

2020

iPad Pro

1st

2nd

3rd

4th

5th

iPod

Classic

Photo

Mini

iPod+HP

Shuffle

Nano

Touch

Newton

MessagePad

eMate 300

Smartphones

iPhone

2G

3G

3GS

4

4S

5

5C

5S

6, 6 Plus

6S, 6S Plus

SE (1st)

7, 7 Plus

8, 8 Plus

X

XS, XS Max

XR

11

11 Pro, Pro Max

SE (2nd)

12, 12 Mini

12 Pro, Pro Max

Accessories

AirPods

1st

2nd

Pro

Max

AirPort

Express

Extreme

Time Capsule

AirPower (cancelled)

AirTag

Headphones

with Remote

Earphones

with Remote and Mic

EarPods

with Lightning Connector

In-Ear Headphones

iPad

Pencil

1st

2nd

Magic Keyboard for iPad

iPod

Click Wheel

Nike+

iPhone Stereo Headset

iSight

Keyboard

Wireless

Magic

Mouse

USB

Pro

Wireless

Mighty

Magic

Magic 2

Remote

Siri Remote

Speakers

Hi-Fi

SoundSticks

SuperDrive

Trackpad

Magic

Magic 2

USB Modem

Xserve RAID

Italics indicate current products. See also: Apple hardware before 1998

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iPad Mini 3 – Wikipedia

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[cladeymoore]

Bringing DeFi to the World

DeFi, or decentralized finance, is an essential part of an open financial system. DeFi tools are censorship-resistant, unbiased, and available to anyone with a smartphone. That’s why for this winter’s hackathon, we focused on bringing DeFi to the world.

Hackathons are a critical part of Coinbase’s culture. They’re a great opportunity for anyone to pursue their innovative ideas, and they allow us to disrupt ourselves before somebody else does. As Coinbase CEO and Co-founder Brian Armstrong says, “good ideas can come from anywhere.”

Why DeFi?

This winter’s hackathon was about making DeFi accessible, easy to use, and trusted, both for people curious about it today, and people who don’t know they’re curious yet. Jacob Horne, product manager at Coinbase, held a lunch and learn about DeFi where he described the space this way:

“DeFi is an opportunity to build financial infrastructure that spans the world, is open to everybody, and starts to change how we interact with markets.”

For the Coinbase winter 2019 hackathon, over 250 Coinbase employees submitted 51 ideas—ultimately demoing 31 projects—all focused around how to bring DeFi to the world.

Here is a selection of 10 notable projects, starting with the internal winners:

WINNER, Proof of People Award: Physical Bitcoin Alert

The “Proof of People” award, aka people’s choice, went to Physical Bitcoin Alert is an LED mural that animates according to Bitcoin volatility. By using a Raspberry Pi reading the Coinbase API, the LED mural responds to Bitcoin according to price milestones and volatility.

atomic 11: a keyless cryptography toolkit

Key management systems in use today generate keys in the central service and then use a key-wrapping mechanism to transfer the key to the intended recipient. While this works, if the centralized service is compromised, the client keys may be as well.

By using oblivious pseudo-random functions (OPRFs), you can create a KMS that if compromised, does not compromise the client keys.

This project intends to build a proof-of-concept implementation of an Oblivious Key Management System (OKMS) based on https://eprint.iacr.org/2019/1275 (or perhaps https://eprint.iacr.org/2018/733) and provide some wrapper APIs around it that enable you to perform secure-by-default operations of encrypt, sign, and hmac.

Coinbase Chrome Extension

Coinbase engineer Julia Chou proposed a micropayments Chrome extension. By securely signing into your Coinbase account via Chrome extension, sending payments as you browse the web will be much easier.

Winner, Bounty Hunter Award: Coinbase Oracle/Open Price Feed

Many DeFi apps use price feeds that are available on-chain. This project aims to provide signed price data feeds from Coinbase for specific trading pairs. By signing the price data with an Ethereum private key controlled by Coinbase, DeFi app developers can trust this price feed to provide the most accurate source of on-chain price data. This Oracle project is based on Compound Finance’s Open Oracle implementation. Coinbase Oracle/Open Price Feed was awarded the Bounty Hunter Award, for the best hackathon project from a list of initial bounties.

USDC Treasury DAO

In September, Coinbase initiated the USDC Bootstrap Fund, which is used to support developers building DeFi protocols by directly investing USDC into protocols such as Compound and dYdX. This project aims to make the USDC Bootstrap Fund a decentralized autonomous organization, also known as a DAO. This DAO will allow for applying for funding, accepting new members, and voting on these proposals.

Succession Wallet

Unlike traditional financial assets, there is not a native way to transfer your Bitcoin to your next of kin after your death… Until now. This CLI Bitcoin wallet written in Ruby uses timelocked UTXOs to act as a dead man’s switch. After configuring a time period (nSequence), the owner needs to periodically use the wallet to withdraw funds. If the owner does not use the wallet within the configured time period, the funds become spendable by the successor. For example, a person can spend their coins at any time; but their next of kin can only spend if the UTXO is over 6 months old. In other words, the Succession Wallet is a dead-man’s-switch Bitcoin wallet scheme with hardcoded succession order of funds.

Winner, Honorable Mention: Time Tokenz

An Ethereum token backed by a human individual. Inspired by dApp_boi, imagine a marketplace for individual services. For example, by creating custom ERC20 token users can rent out hourly work. New individuals can create personal tokens and list their services in a Services Marketplace, where you can also see reviews and token price history.

MakerDao Slack Bot

This project built a Slackbot that can pull stats for your Multicollateral Dai (Makerdao) address. Without leaving Slack, you can easily query your MCD position, and retrieve critical statistics.

Silent Witness

If it’s not on the blockchain, it may as well have never happened. Silent Witness is a mobile app to take a photo, hash it, upload the hash via an Eth transaction. Later, you can prove it was your data, as the data is now etched in the Ethereum blockchain. It lets a user prove dates for prior art (useful in patent/IP disclosures, providing evidence in legal proceedings) without revealing the art itself. The app should be able to receive documents as well and check whether their hashes are included in the contract.

Last but not least, the winner of our “Legend” award for best overall project:

Winner, Legend Award: WalletLink SDK

Today, DeFi has a major barrier in that Dapp browsers are typically unfriendly to users. Currently, dapps are only able to create web apps that run in specialized browsers on mobile to in order to access a user’s wallet.

In order to solve this problem, the WalletLink SDK was created. Here’s how it works:

WalletLink Native SDK is meant to be an easy way for dapps to have a user sign transactions from inside their own native application. Here is a demo of WalletLink in action:

To keep things fun and innovative, Coinbase hackathons allow Coinbase employees to explore a wide variety of concepts outside the confines of placing products into production. None of the products or services described in this blog post are in production or are otherwise available to the public, or represent any plan by Coinbase to do so.

This website contains links to third-party websites or other content for information purposes only (“Third-Party Sites”). The Third-Party Sites are not under the control of Coinbase, Inc., and its affiliates (“Coinbase”), and Coinbase is not responsible for the content of any Third-Party Site, including without limitation any link contained in a Third-Party Site, or any changes or updates to a Third-Party Site. Coinbase is not responsible for webcasting or any other form of transmission received from any Third-Party Site. Coinbase is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement, approval or recommendation by Coinbase of the site or any association with its operators.

All images provided herein are by Coinbase.

Bringing DeFi to the World was originally published in The Coinbase Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

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[un-enfant-immature]

Squad is the new screensharing chat app everyone will copy

Squad could be the next teen sensation because it makes it easy to do nothing… together. Spending time with friends in the modern age often means just being on your phones next to each other, occasionally showing off something funny you found. Squad lets you do this even while apart, and that way of punctuating video chat might make it the teen girl “third place” like Fortnite is for adolescent boys.

With Squad, you fire up a video chat with up to six people, but at any time you can screenshare what you’re seeing on your phone instead of showing your face. You can browse memes together, trash talk about DMs or private profiles, brainstorm a status update, co-work on a project or get consensus on your Tinder swipe. It’s deceptively simple, but remarkably alluring. And it couldn’t have happened until now.

How Squad screensharing looks

Squad takes advantage of Apple’s ReplayKit for screensharing. While it was announced in 2015, it wasn’t until June 2018’s iOS 12 that ReplayKit became stable and easy enough to be built into a consumer app for teens. Meanwhile, plus-size screens and speedy LTE and upcoming 5G networks make screensharing watchable. And with Instagram aging and Snapchat shrinking, there’s demand for a more intimately connected social network.

Squad only launched its app last week, but droves of Facebook and Snap employees have signed up to spy on and likely copy the startup, co-founder and CEO Esther Crawford tells me. To fuel its head start, Squad has the $2.2 million it raised before pivoted away from Molly, the team’s previous project. That cash came from betaworks, Y Combinator, #BUILTBYGIRLS, Basis Set Ventures, Jesse Draper, Gary Vaynerchuk, Niv Dror, and [Disclosure: former TechCrunch editor] Alexia Bonatsos. Next, Squad wants to let people tune in to screenshares via URL to unlock a new era of Live broadcasting, and equip other apps with the capability through a Squad SDK.

“People under 24 do video chat way different than people 25 and above” says Crawford. Adding screensharing is “an excuse for hanging out.”

Serious ideas are preludes to toys

Screensharing has long been common in enterprise communication apps like Webex, Zoom and Slack. I even called a collaborative browsing and desktop screensharing app my favorite project from Facebook’s 2011 college hackathon. But we don’t just use our screens for work any more. Teens and young adults live on the digital plane, navigating complex webs of friendships, entertainment and academia through their phones. Squad makes those experiences social — including the “social” networks we often scroll through in isolation. Charles and Ray Eames said “Toys are preludes to serious ideas,” but this time, it is happening in reverse.

Squad co-founders from left: Ethan Sutin, Esther Crawford

“The idea came from a combination of things — a pain we were experiencing as a team,” Crawford recalls. My development team is constantly sending each other screenshots and screen recordings. It seemed ridiculous that I can’t just show you what’s on my screen. It was a business use case internally.” But then came the wisdom of a 13-year-old. “My daughter over the summer was bugging me. ‘Why can’t I just show what’s on my screen with my friends?’ I said I think it’s not technically possible.” That’s when Crawford discovered advances in ReplayKit meant it suddenly was possible.

Crawford had already seen this cycle of tool to toy before, as she was an early YouTuber. Back in the mid-2000s, people thought of YouTube as a place to host videos about eBay listings, professional presentations or dating profile supplements. “They couldn’t imagine that if you let people just reliably and easily upload video content, there’d be all these creative enterprises.”

Use cases for Squad

After stints in product marketing at Coach.com and Stride Labs, she built Estherbot — a chatbot version of herself that let people learn about her. Indeed, 50,000 people ended up trying it, convincing her people needed new ways to reveal themselves to friends. She met Ethan Sutin through the project and together they co-founded Molly, which let people create FAQs about themselves before it fizzled out. “Molly wasn’t working; it had high initial engagement sessions, but then they would drop off. Maybe it’s not the right time for the augmented version of you,” noted Crawford.

Crawford and Sutin pivoted Molly into Squad to keep exploring new formats for vulnerability. “What excited Ethan and I was this mission to help people feel less lonely.”

Alone, together

Squad recommends apps to screenshare

Squad worked, thanks to a slick way to activate screensharing. The app launches to the selfie camera similar to Snapchat, but with a + button for inviting friends to a video call. Tap the screenshare button at the bottom, select Squad and start the broadcast. To guide users toward the best screensharing experiences, a menu of apps emerges encouraging users to open Instagram, TikTok, Bumble, their camera roll and others.

People can bounce back and forth between screensharing and video chat, and tap a friend’s window to view it full-screen. And when they want another friend to see what they’re seeing, Squad goes viral. One concern is that Squad breaks privacy controls. You could have friends show you someone’s Instagram profile you’re blocked by or aren’t allowed to see. But the same goes for hanging out in person, and this is one reason Squad doesn’t let you download videos of your chats and is considering screenshot warnings.

What’s so special about Squad is that it lacks the intensity of traditional video chat, where you constantly feel pressured to perform. You can fire up a chat room, and then go back to phoning as you please with your screen displayed instead of your blank face (though the Android version in beta offers picture-in-picture so you can show your mug and the screen).

“There’s no picture-in-picture on iOS, but younger users don’t even really care. I can point it at the bed and you can tell me when there’s something to look at,” Crawford tells me. A few people, alone in their houses, video chatting without looking at each other, still feel a sense of togetherness.

The future of Squad could grant that feeling to a massive audience of a celebrity or influencer. The startup is working on shareable URLs that creators could post on other social networks like Twitter or Facebook that their fans could click to watch. Tagging along as Kylie Jenner or Ninja play around on their phone could bring people closer to their heroes while serving as a massive growth opportunity for Squad. Similarly, colonizing other apps with an SDK for screensharing could allow Squad to recruit their users.

Squad makes starting a screenshare easy

The startup will face stiff technical challenges. Lag or low video quality destroy the feeling of delight it delivers, Crawford admits, so the team is focused on making sure the app works well even in rural areas like middle America where many early users live. But the real test will be whether it can build a new social graph upon the screensharing idea if already popular apps build competing features. Gaming tools like Discord and Twitch already offer web screensharing, and I suggested Facebook should bring the feature to Messenger when in late-2017 it launched in its Workplace office collaboration app.

Helping a friend choose when to swipe right on Tinder via Squad

In June I wrote that Instagram and Snapchat would try to steal the voice-activated visual effects at the center of an app called Panda. Snapchat started testing those just two months later. Instagram’s whole Stories feature was cloned from Snapchat, and it also cribbed Q&A Stories from Polly. Overshadowed, Panda and Polly have faded from the spotlight. With Facebook and Snap already sniffing around Squad, it’s quite possible they’ll try to copy it. Squad will have to hope first-mover advantage and focus can defeat a screensharing feature bolted on to apps with hundreds of millions or even billions of users.

But regardless of who delivers this next phase of sharing, it’s coming. “Everyone knows that the content flooding our feeds is a filtered version of reality. The real and interesting stuff goes down in DMs because people are more authentic when they’re 1:1 or in small group conversations,” Crawford wrote.

Perhaps there’s no better antidote to the poison of social media success theater that revealing that beyond the Instagram highlights, we’re often just playing around on our phones. Squad might not be glamorous, but it’s authentic and a lot more fun.

[thenewsrabbit-blog]

Fast Company Names AnchorFree One of the World’s Most Innovative Companies

Check out the latest post http://thenewsrabbit.com/fast-company-names-anchorfree-one-of-the-worlds-most-innovative-companies/

REDWOOD CITY, Calif.–(BUSINESS WIRE)–AnchorFree, the mobile privacy and security leader behind Hotspot Shield™, the world’s most popular app for secure and private browsing, today announced it has been named one of the most innovative companies in the world on Fast Company’s prestigious annual list. It also earned the #1 spot as the most innovative security company.

AnchorFree, which ranked #13 overall in Fast Company’s “World’s Most Innovative Companies for 2019,” was joined in the top 50 by technology giants like Alibaba, Square, Twitch, Shopify, Peloton, and Apple. Fast Company’s list honors the businesses making the most profound impact on both industry and culture.

Commenting on the Fast Company recognition, David Gorodyansky, AnchorFree co-founder & CEO, stated: “We believe people should have control over their personal data online and we are working towards our goal of protecting the security and privacy of a billion people.”

AnchorFree’s ranking as the world’s most innovative security company illustrates the company’s focus on new R&D and innovation. In addition to the 650M users that have installed Hotspot Shield, some of the world’s largest security companies and many global telecom companies license and embed the AnchorFree tech in their products.

AnchorFree is the first company to bring enterprise-level privacy and security products to consumers, helping protect user identities and data online while providing secure access to information for every person on the planet.

About AnchorFree

AnchorFree is the world’s mobile security and privacy leader, enabling consumers to securely and privately access the Internet. With the world’s fastest proprietary VPN technology, AnchorFree’s flagship product, Hotspot Shield™, is the number one consumer security and privacy platform in the world providing global access to the Internet, unencumbered by censorship. AnchorFree’s technology is available as an SDK and powers security and privacy solutions for 70 percent of the world’s largest security companies and a number of global telecommunications companies. AnchorFree’s mission is to provide secure access to the world’s information for every person on the planet, and its products have been downloaded more than 650 million times. Please visit www.anchorfree.com for more information.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies and thinkers on the future of business. Since 2011, Fast Company has received some of the most prestigious editorial and design accolades, including the American Society of Magazine Editors (ASME) National Magazine Award for “Magazine Of The Year,” Adweek’s Hot List for “Hottest Business Publication,” and six gold medals and 10 silver medals from the Society of Publication Designers. The editor-in-chief is Stephanie Mehta and the publisher is Amanda Smith. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with its sister publication Inc., and can be found online at www.fastcompany.com.

[sheminecrafts]

Squad is the new screensharing chat app everyone will copy

Squad could be the next teen sensation because it makes it easy to do nothing… together. Spending time with friends in the modern age often means just being on your phones next to each other, occasionally showing off something funny you found. Squad lets you do this even while apart, and that way of punctuating video chat might make it the teen girl “third place” like Fortnite is for adolescent boys.

With Squad, you fire up a video chat with up to six people, but at any time you can screenshare what you’re seeing on your phone instead of showing your face. You can browse memes together, trash talk about DMs or private profiles, brainstorm a status update, co-work on a project or get consensus on your Tinder swipe. It’s deceptively simple, but remarkably alluring. And it couldn’t have happened until now.

How Squad screensharing looks

Squad takes advantage of Apple’s ReplayKit for screensharing. While it was announced in 2015, it wasn’t until June 2018’s iOS 12 that ReplayKit became stable and easy enough to be built into a consumer app for teens. Meanwhile, plus-size screens and speedy LTE and upcoming 5G networks make screensharing watchable. And with Instagram aging and Snapchat shrinking, there’s demand for a more intimately connected social network.

Squad only launched its app last week, but droves of Facebook and Snap employees have signed up to spy on and likely copy the startup, co-founder and CEO Esther Crawford tells me. Screensharing would fit well in group video chat startup Houseparty too. To fuel its head start, Squad has the $2.2 million it raised before it pivoted away from Molly, the team’s previous App where people can make FAQs about themselves. That cash came from betaworks, Y Combinator, #BUILTBYGIRLS, Basis Set Ventures, Jesse Draper, Gary Vaynerchuk, Niv Dror, and [Disclosure: former TechCrunch editor] Alexia Bonatsos. Next, Squad wants to let people tune in to screenshares via URL to unlock a new era of Live broadcasting, and equip other apps with the capability through a Squad SDK.

“People under 24 do video chat way different than people 25 and above” says Crawford. Adding screensharing is “an excuse for hanging out.”

Serious ideas are preludes to toys

Screensharing has long been common in enterprise communication apps like Webex, Zoom and Slack. I even called a collaborative browsing and desktop screensharing app my favorite project from Facebook’s 2011 college hackathon. But we don’t just use our screens for work any more. Teens and young adults live on the digital plane, navigating complex webs of friendships, entertainment and academia through their phones. Squad makes those experiences social — including the “social” networks we often scroll through in isolation. Charles and Ray Eames said “Toys are preludes to serious ideas,” but this time, it is happening in reverse.

Squad co-founders from left: Ethan Sutin, Esther Crawford

“The idea came from a combination of things — a pain we were experiencing as a team,” Crawford recalls. My development team is constantly sending each other screenshots and screen recordings. It seemed ridiculous that I can’t just show you what’s on my screen. It was a business use case internally.” But then came the wisdom of a 13-year-old. “My daughter over the summer was bugging me. ‘Why can’t I just show what’s on my screen with my friends?’ I said I think it’s not technically possible.” That’s when Crawford discovered advances in ReplayKit meant it suddenly was possible.

Crawford had already seen this cycle of tool to toy before, as she was an early YouTuber. Back in the mid-2000s, people thought of YouTube as a place to host videos about eBay listings, professional presentations or dating profile supplements. “They couldn’t imagine that if you let people just reliably and easily upload video content, there’d be all these creative enterprises.”

Use cases for Squad

After stints in product marketing at Coach.com and Stride Labs, she built Estherbot — a chatbot version of herself that let people learn about her. Indeed, 50,000 people ended up trying it, convincing her people needed new ways to reveal themselves to friends. She met Ethan Sutin through the project and together they co-founded FAQ app Molly before it fizzled out and was shut down. “Molly wasn’t working; it had high initial engagement sessions, but then they would drop off. Maybe it’s not the right time for the augmented version of you,” noted Crawford.

Crawford and Sutin pivoted Molly into Squad to keep exploring new formats for vulnerability. “What excited Ethan and I was this mission to help people feel less lonely.”

Alone, together

Squad recommends apps to screenshare

Squad worked, thanks to a slick way to activate screensharing. The app launches to the selfie camera similar to Snapchat, but with a + button for inviting friends to a video call. Tap the screenshare button at the bottom, select Squad and start the broadcast. To guide users toward the best screensharing experiences, a menu of apps emerges encouraging users to open Instagram, TikTok, Bumble, their camera roll and others.

People can bounce back and forth between screensharing and video chat, and tap a friend’s window to view it full-screen. And when they want another friend to see what they’re seeing, Squad goes viral. One concern is that Squad breaks privacy controls. You could have friends show you someone’s Instagram profile you’re blocked by or aren’t allowed to see. But the same goes for hanging out in person, and this is one reason Squad doesn’t let you download videos of your chats and is considering screenshot warnings.

What’s so special about Squad is that it lacks the intensity of traditional video chat, where you constantly feel pressured to perform. You can fire up a chat room, and then go back to phoning as you please with your screen displayed instead of your blank face (though the Android version in beta offers picture-in-picture so you can show your mug and the screen).

“There’s no picture-in-picture on iOS, but younger users don’t even really care. I can point it at the bed and you can tell me when there’s something to look at,” Crawford tells me. A few people, alone in their houses, video chatting without looking at each other, still feel a sense of togetherness.

The future of Squad could grant that feeling to a massive audience of a celebrity or influencer. The startup is working on shareable URLs that creators could post on other social networks like Twitter or Facebook that their fans could click to watch. Tagging along as Kylie Jenner or Ninja play around on their phone could bring people closer to their heroes while serving as a massive growth opportunity for Squad. Similarly, colonizing other apps with an SDK for screensharing could allow Squad to recruit their users.

Squad makes starting a screenshare easy

The startup will face stiff technical challenges. Lag or low video quality destroy the feeling of delight it delivers, Crawford admits, so the team is focused on making sure the app works well even in rural areas like middle America where many early users live. But the real test will be whether it can build a new social graph upon the screensharing idea if already popular apps build competing features. Gaming tools like Discord and Twitch already offer web screensharing, and I suggested Facebook should bring the feature to Messenger when in late-2017 it launched in its Workplace office collaboration app.

Helping a friend choose when to swipe right on Tinder via Squad

In June I wrote that Instagram and Snapchat would try to steal the voice-activated visual effects at the center of an app called Panda. Snapchat started testing those just two months later. Instagram’s whole Stories feature was cloned from Snapchat, and it also cribbed Q&A Stories from Polly. Overshadowed, Panda and Polly have faded from the spotlight. With Facebook and Snap already sniffing around Squad, it’s quite possible they’ll try to copy it. Squad will have to hope first-mover advantage and focus can defeat a screensharing feature bolted on to apps with hundreds of millions or even billions of users.

But regardless of who delivers this next phase of sharing, it’s coming. “Everyone knows that the content flooding our feeds is a filtered version of reality. The real and interesting stuff goes down in DMs because people are more authentic when they’re 1:1 or in small group conversations,” Crawford wrote.

Perhaps there’s no better antidote to the poison of social media success theater that revealing that beyond the Instagram highlights, we’re often just playing around on our phones. Squad might not be glamorous, but it’s authentic and a lot more fun.

from iraidajzsmmwtv https://tcrn.ch/2syjEYI via IFTTT

[jacobhinkley]

Truth Data Cloud Gives Users Control of Their Private Digital Data with GDPR Compliant Platform

It uses smart contracts and AI to bring transparency to the trade in digital consumer data by advertisers and agencies. giving the consumer ultimate control of who uses it.

The internet runs on data with the largest companies making tens of billions of dollars by harvesting their users’ personal information to drive advertising and other activities.

While this has been a long-running concern for privacy advocates, episodes like the Facebook/Cambridge Analytica scandal have brought the issue to mainstream attention and, along with developments like the new GDPR laws, illustrate the unsustainable nature of the situation.

Putting Users in Control of Their Data

Truth Data Cloud (TDC) aims to address the endemic problems of online advertising by launching a new model. Underpinned by smart contracts and a blockchain-hosted token of value the platform will enable consumers to upload, control and trade their browsing and buying intention data.

Unlike the routine and aggressive harvesting of personal data by almost every online service, this puts the customer back in the driving seat with a permission-based approach: they can sell different elements of their data to advertisers if they wish in return for the platforms native TRU utility token.

Mary Keane Dawson, CEO and co-founder of Truth:

‘The global data economy is worth a staggering $42 billion today and is forecast to grow to $106 billion by 2027. However, its use in advertising is bedeviled by fraud, inaccurate data and the poor targeting, making it inefficient for advertisers and annoying and intrusive for consumers. The Truth Data Cloud will help transform this industry into one where all participants can trade in a free market ecosystem built on blockchain, providing fairness and transparency for consumers and advertisers.’

Given that up to 93 percent of programmatic advertising spend can be lost in the layers of middlemen and brokers that lie between brands and media owners, this peer-to-peer approach promises to be more efficient for advertisers. TDC is designed to put money back into the system by creating a transparent and ethical marketplace that ensures publishers and consumers get paid fairly.

Truth has funded development of the platform up to this point and is now seeking funding for production launch, including APIs and SDKs for third-party applications and a range of tools to facilitate data collection. The project’s blockchain infrastructure uses the open Ethereum platform, as well as the Hyperledger protocol for scalability.

From a business perspective, one of the great strengths of TDC is its backing by global network RYVL. The team have extensive experience working with high profile clients in the advertising industry and are well positioned for the launch of the platform later this year. Legal services are provided by Lewis Silkin.

TRU Token Sale

The team aims to raise up to $50 million during the token sale, with the pre-sale already successfully under way. 50 percent of total TRU supply will be made available during the token sale, with  percent of supply reserved for early adopters of TDC data wallets – helping to bootstrap the ecosystem and attract advertisers in to purchase the data supplied by users.

The TRU pre-sale will run until 18 September when the main public token sale opens. The token sale closes on 15 November.

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