#concha y toro vineyard

[pedropascalito]

I drank Terrunyo Carmenere while I was in Chile and it’s liquid gold, my new favorite red wine. My local wine shop didn’t stock it, and I couldn’t find it in Drizly, but I custom ordered a case from the wine shop and it came in today. 💃🏻

It’s made by the same parent company as Casillero del Diablo, the Chilena vineyard Concha y Toro. It’s a higher quality and price point than CdD, though, around $45 a bottle. It has notes of blackberry and vanilla.

Bonus, my wine shop has a cute kitty:

[gqresearch24]

Sparkling Wine Market Dynamics: Trends, Innovations, and Future Prospects| GQ Research

The Sparkling Wine market is set to witness remarkable growth, as indicated by recent market analysis conducted by GQ Research. In 2023, the global Sparkling Wine market showcased a significant presence, boasting a valuation of US$ 55.6 billion. This underscores the substantial demand for Sparkling Wine technology and its widespread adoption across various industries.

Get Sample of this Report at: https://gqresearch.com/request-sample/global-sparkling-wine-market/

Projected Growth: Projections suggest that the Sparkling Wine market will continue its upward trajectory, with a projected value of US$ 82.6 billion by 2031. This growth is expected to be driven by technological advancements, increasing consumer demand, and expanding application areas.

Compound Annual Growth Rate (CAGR): The forecast period anticipates a Compound Annual Growth Rate (CAGR) of 4.5%, reflecting a steady and robust growth rate for the Sparkling Wine market over the coming years.

Technology Adoption:

The sparkling wine market is increasingly adopting advanced technology across various stages of production, distribution, and sales. Automated bottling systems, precision viticulture, and advanced fermentation techniques enhance efficiency and product consistency. Digital tools for inventory management and e-commerce platforms are also revolutionizing how sparkling wines are marketed and sold globally.

Application Diversity:

Sparkling wine is finding diverse applications beyond traditional celebrations. It is becoming a popular ingredient in cocktails, culinary recipes, and as a base for innovative beverages like wine spritzers and flavored sparkling wines. This diversity is driving growth in both the premium and casual segments of the market.

Consumer Preferences:

Consumers are showing a growing preference for premium and niche sparkling wines, including organic and biodynamic options. There is also a noticeable shift towards lower-alcohol and lower-calorie versions, catering to health-conscious buyers. The rise of millennial and Gen Z consumers, who value unique experiences and sustainable products, is shaping market trends significantly.

Technological Advancements:

Technological advancements such as climate control in vineyards, precision farming, and genetic engineering are improving grape quality and yield. Innovations in packaging, like lightweight and sustainable bottles, are also gaining traction. Additionally, advancements in online marketing and virtual tastings are expanding the reach of sparkling wine brands.

Market Competition:

The sparkling wine market is highly competitive with key players like Moët & Chandon, Veuve Clicquot, and Dom Pérignon leading the premium segment. There is also intense competition from regional producers in countries like Italy (Prosecco), Spain (Cava), and the USA. The entry of new brands and the proliferation of private label wines by retailers are adding to the competitive dynamics.

Environmental Considerations:

Environmental sustainability is becoming a critical factor in the sparkling wine market. Producers are adopting eco-friendly practices such as organic farming, biodynamic agriculture, and sustainable packaging. There is also a focus on reducing carbon footprints through energy-efficient production methods and utilizing renewable energy sources. Consumer demand for environmentally responsible products is driving these initiatives.

Regional Dynamics: Different regions may exhibit varying growth rates and adoption patterns influenced by factors such as consumer preferences, technological infrastructure and regulatory frameworks.

Key players in the industry include:

Bronco Wine Company,

Caviro Extra S.p.A.,

Pernod Ricard,

Treasury Wine Estates,

Casella Family Brands,

Vina Concha y Toro SA,

E. & J. Gallo Winery,

Constellation Brands,

Accolade Wines Australia Limited.

The research report provides a comprehensive analysis of the Sparkling Wine market, offering insights into current trends, market dynamics and future prospects. It explores key factors driving growth, challenges faced by the industry, and potential opportunities for market players.

For more information and to access a complimentary sample report, visit Link to Sample Report: https://gqresearch.com/request-sample/global-sparkling-wine-market/

About GQ Research:

GQ Research is a company that is creating cutting edge, futuristic and informative reports in many different areas. Some of the most common areas where we generate reports are industry reports, country reports, company reports and everything in between.

Contact:

Jessica Joyal

+1 (614) 602 2897 | +919284395731

Website - https://gqresearch.com/

[mdern]

Is it all in the perception?

As someone who grew up around the vineyards of Catalonia, Spain, I've always felt a special connection to our local wines. There's something special about enjoying a glass sourced from the very soil you're standing on, you know? We Spaniards can admittedly be a bit biased towards these homegrown bottles.

But after digging into this case study on the Chilean winery Concha y Toro, I started questioning if we wine lovers get too caught up in branding and romance over actual quality. How much does perception really shape what we define as a "good" wine?

If you haven't heard about the Judgment of Paris, look into this iconic event. It was a legendary blind taste test in 1976 that dramatically reshaped perceptions in the wine world. During the "Judgment of Paris," even elite French judges were unable to distinguish affordable California wines from their prestigious French counterparts when tasting blind. Preconceived notions shattered!

Then, in 2004, at the "Berlin Tasting," Chilean wines like those from Concha y Toro were ranked among the world's best by elite palates when judged blind against pricey French and Italian bottles—mind-blowing stuff.

So it makes me wonder - how much of our revered opinion on what constitutes a "great" wine is really just us getting psyched out by clever storytelling that convinces us a bottle must be amazing because of where it's from and the tale spun around it?

Don't get me wrong; I'll always instinctively reach for a Spanish wine first just out of regional pride. But this case study opened my eyes to just how much of a mind game the wine world can be. I'd love to hear your thoughts! In the wine world, does perception or quality reign supreme?

[matuma031994]

Wine and the Art of Storytelling: The Case of Concha y Toro

In the vast and intricate world of wine, reflecting on brands such as Concha y Toro and the wines of the Southern Cone—Chile and Argentina—brings me to consider two crucial variables. The first is the importance of storytelling. The depth and resonance of a brand's story with consumers can be pivotal. Concha y Toro, for instance, has masterfully crafted narratives around its vineyards and winemakers, turning each bottle into not just a drink but a story of tradition and innovation.

The second variable is the challenge faced by brands from third-world economies in competing with those from the first world, specifically Europe and the United States. It's crucial for these brands to define how they will differentiate themselves, what appeal they possess, and yet acknowledge the difficulty of competing on price against larger or economically more powerful producers.

When I think about this, I am often struck by how many wine companies have successfully built their stories from their oenologists and vineyards. The experience at the winery, when one visits, often reflects a historical and product narrative thoughtfully crafted in detail. This leads consumers to "fall in love" with the wine as it evokes emotions beyond the "functional" value.

[businessresearchreportss]

Key Players in China's Wine Market: Domestic Producers and International Brands

In China's rapidly growing wine market, there's a mix of both domestic producers and international brands vying for market share.

For more distribution channel insights, buy the full report or download a free report sample

Here's an overview of some key players in each category:

Domestic Producers:

Changyu Pioneer Wine Co., Ltd.: Established in 1892, Changyu Pioneer Wine is one of the oldest and largest wineries in China. It produces a wide range of wines, including red, white, and sparkling wines, and has significant market presence both domestically and internationally.

Great Wall Wine Co., Ltd.: Great Wall Wine, owned by China's state-owned COFCO Group, is another prominent player in the Chinese wine industry. It produces a variety of wines from regions across China and has a strong distribution network.

Dynasty Fine Wines Group Limited: Dynasty Fine Wines is one of the leading producers of Chinese grape wine. It produces a diverse portfolio of wines catering to different consumer preferences and price points.

Château Changyu AFIP Global: This joint venture between Changyu Pioneer Wine and the French AFIP Group aims to produce premium wines using French winemaking techniques combined with Chinese terroir.

Helan Mountain Winery: Located in Ningxia, Helan Mountain Winery specializes in producing high-quality wines from the Ningxia region, known for its favorable climate and terroir for grape cultivation.

International Brands:

Chateau Lafite Rothschild: One of the most renowned international wine brands, Chateau Lafite Rothschild from France has a significant presence in China's wine market. Its prestigious reputation and high-quality wines make it popular among affluent Chinese consumers.

Penfolds: Penfolds, an Australian winery owned by Treasury Wine Estates, is known for its iconic wines such as Grange. It has been successful in capturing market share in China with its premium offerings.

Castel Group: Castel Group, a French wine company, is one of the largest wine producers in the world. It has invested in vineyards and production facilities in China and distributes a variety of wines tailored to local tastes.

Torres: Torres, a Spanish winery, is recognized for its commitment to sustainability and quality winemaking practices. It has a presence in China's wine market with a range of premium wines catering to discerning consumers.

Concha y Toro: Concha y Toro, a Chilean wine producer, has made significant inroads into the Chinese market with its diverse portfolio of wines, including popular brands like Casillero del Diablo.

These are just a few examples of the key players shaping the landscape of China's wine market. With increasing consumer demand for quality wines and evolving preferences, both domestic producers and international brands continue to innovate and expand their offerings to capture opportunities in this dynamic market.

[thewineauctionroom]

New Post has been published on https://wineauctionroom.com/report-on-summer-live-auction-and-reminder-of-current-online-auction/

Report on Summer Live Auction and Reminder of Current Online Auction

The fine wine market’s dynamics, from Champagne’s subtle decline to Italy’s strong resilience, reflect the intricate interplay of supply, demand, and investor sentiment. Select Bordeaux and Burgundy producers saw strong demand in the early months of 2024, mirroring the broader economic narrative of cautious optimism and selective investment. As we move deeper into 2024, these patterns highlight the importance of strategic insight and adaptability in navigating both the fine wine market and the fluctuating global economic landscape.

Last Tuesday, we concluded our first live auction of 2024.  It was a true delight having everyone back in the saleroom, and for the room to have the hum and buzz returned. For 6 months in a row, the Bordeaux sector has led the show and in this sale 2000 Chateau Mouton Rothschild achieved the highest hammer win at $1880 which marked the total lot value at $11280. 2008 Chateau Margaux sold for $1057.50, from the same vintage, Chateau Mouton Rothschild sold for $940, and 1981 Chateau Lafite Rothschild also got snapped at $940. Kiwi Bordeaux blends did quite well again, 2010 Stonyridge Vineyard Larose Imperial reached $1586.25, (6 bottle lot) 2012 Stonyridge Vineyard Larose sold for $1128 while 1988 Te Mata Estate Coleraine magnum hammered at $470, 2013 Destiny Bay Magna Praemia sold for $434.75 and 2013 Frenchmans Hill Estate White Horse reached $329.

For Rhone, 1998 M. Chapoutier Ermitage Le Pavillon double magnum scored $1762.50; both 2003 E. Guigal La Landonne and 2003 E. Guigal La Mouline sold for $940, 2010 E. Guigal La Turque followed at $822.50, and 2003 E. Guigal Ex-Voto sold for $763.75; 1995 M. Chapoutier Ermitage Le Pavillon reached the record high of $634.50, followed by 2013 Chateau de Beaucastel Hommage a Jacques Perrin Chateauneuf du Pape at $611.

Italy’s performance has been very steady with gradual increase in past three years. (6 bottle lot) 2005 Tenuta dell’Ornellaia scored $2467.50, both 2003 & 2005 Masseto Tenuta dell’Ornellaia sold for $1233.75, and 2002 Tenuta San Guido Sassicaia sold for $434.75.

Other highlights include (6 bottle lot) 2002 Concha y Toro Don Melchor scored $1128; 2010 Penfolds Grange Bin 95 sold for $881.25; 1992 Dom Perignon Rose Vintage Brut and 2020 Kweichow Moutai sold at the same price at $587.50.

All prices include Buyers Premium but exclude GST.

Our sincere thanks again to everyone who participated in this Live auction either in saleroom physically or via online and phone bids. Please feel free to give us feedback if there’s anything we could do to make it an even better experience for you.

Our current online auction has been accepting bids from Wed, February 21 and will conclude at 7pm, Sun March 3. Check the full catalogue and register to bid, auctions.wineauctionroom.com

[laurenprospectdublin]

So it turned out my program did end up offering an immersive course in Chile after all! So of course I jumped on the opportunity. It was a week long course on sustainability in brand management where we partnered with an international wine company to provide sustainable solutions to their marketing strategies.

I arrived in Santiago early Saturday morning when class started on Monday so there was some time for exploring. I found a group of girls to hang out with for the week which consisted of Natalie, who I had gone to London and SF with last year, Allie, who I met in Chicago from my spring class, and then Julia and Steph who were both new to me. We all spent Saturday walking around Santiago and checking out a few different neighborhoods. I especially liked the Santa Lucia hill view and then our amazing dinner and many bottles of wine at the singular hotel rooftop restaurant. It was a great way to start the week.

The next day Natalie and I had booked an Andes mountains tour but then there was 6 feet of snow and the road to get there was closed so it was cancelled. Instead we planned our own day trip to the coast of Chile! We walked around the artsy city of Valparaiso with beautiful views and then made our way to the beach at vina Del Mar for the sunset before heading back to the city.

During the week, we were pretty busy with class all day and then group dinners in the evening but luckily got some time to explore. Plus some of the class activities involved exploring - the campus at udp was beautiful and one day they hosted a mixer with lots of appetizers. Another day we went to visit the concha y toro vineyard and then to the familia Torres winery restaurant for dinner.

Otherwise, I was able to run up the San Cristobal mountain one day after class and got a beautiful view of the sunset and a great workout. Another day I ran around the bicentenario park which was a great spot for running. Another must do was the Pueblito los Dominicos which was a very cute market of artisan shops and lots of cats! We also went out in the bellavista neighborhood for the last night which was a very different vibe and cool to see!

[pearlsmith25]

Still Wine Market To Boost Incredible Growth, Industry Scope, Regional Opportunities, and Forecast Report 2023-2030

The still wine market refers to the global industry involved in the production, distribution, and consumption of non-sparkling or non-effervescent wines. Still wine is produced by fermenting grape juice without the addition of carbon dioxide to create natural carbonation.

Market Overview:

The still wine market has experienced steady growth over the years, driven by factors such as increasing consumer preferences for wine, expanding wine culture, and growing disposable incomes in emerging economies. The market includes a wide range of still wine varieties, including red wine, white wine, rosé wine, and fortified wines.

Key Factors Driving the Still Wine Market:

Changing Consumer Preferences: Consumers around the world are increasingly embracing wine as a part of their lifestyle. The shift towards wine consumption is attributed to changing demographics, cultural influences, and health benefits associated with moderate wine consumption.

Growing Wine Tourism: Wine tourism has become a significant factor contributing to the growth of the still wine market. Vineyard visits, wine tastings, and wine-related events attract tourists, thereby boosting wine sales and promoting brand awareness.

Increasing Demand in Emerging Markets: Emerging markets, particularly in Asia-Pacific and Latin America, are witnessing a rise in wine consumption. Rapid urbanization, improving living standards, and Westernization of lifestyles have led to increased demand for still wines in these regions.

Health Benefits of Wine: Scientific studies highlighting the potential health benefits of moderate wine consumption have positively influenced consumer perceptions. Moderate red wine consumption has been associated with cardiovascular health benefits due to the presence of antioxidants like resveratrol.

Premiumization and Wine Culture: The trend towards premiumization, where consumers are willing to pay more for high-quality wines, has propelled the growth of the still wine market. The development of wine culture, appreciation of different wine styles, and the rise of sommeliers have further contributed to the market's expansion.

Key Players and Competition:

The still wine market is highly competitive, with numerous local, regional, and international players. Some of the prominent companies operating in the market include:

E. & J. Gallo Winery Constellation Brands Inc. Treasury Wine Estates Pernod Ricard SA The Wine Group Accolade Wines Concha y Toro Castel Group Miguel Torres SA Viña Concha y Toro S.A.

These companies focus on product innovation, marketing strategies, mergers and acquisitions, and expanding their distribution networks to maintain their market presence and gain a competitive edge.

Regional Analysis:

The still wine market is globally distributed, with significant consumption and production centers in various regions:

Europe: Europe dominates the global still wine market, with countries like France, Italy, and Spain leading in production and consumption. The region's long-standing wine traditions, diverse grape varieties, and established vineyards contribute to its market dominance.

North America: The United States and Canada are major players in the still wine market in North America. The U.S. has experienced significant growth in wine consumption, driven by changing consumer preferences and the presence of renowned wine-producing regions like California.

Asia-Pacific: The Asia-Pacific region has witnessed substantial growth in the still wine market, fueled by rising disposable incomes, changing lifestyles, and increased awareness of wine culture. China, Japan, and Australia are key markets in the region.

Latin America: Countries like Argentina and Chile are prominent players in the Latin American still wine market. These countries have favorable grape-growing conditions, and their wines are gaining international recognition for their quality and value.

Rest of the World: Other regions, including Africa and the Middle East, have a smaller but growing presence in the still wine market. South Africa, in particular, has a well-established wine industry and is known for producing premium wines.

Future Outlook:

The still wine market is expected to continue its growth trajectory in the coming years. Factors such as expanding wine tourism, increasing consumer awareness, and rising demand from emerging markets are likely to drive market growth. However, challenges such as climate change, stringent regulations, and competition from other alcoholic beverages may impact the market's dynamics. Overall, the still wine market presents opportunities for both established players and new entrants to capitalize on evolving consumer preferences and emerging market trends.

[everything-everywhere007]

Concha y Toro

Concha y Toro, one of Latin America's largest wine exporters, was founded in 1883 by Don Melchor Concha y Toro and his wife, Emiliana Subercaseaux. The winery is located in Santiago, Chile, and its vineyards spread across the country's major wine regions, including Maipo, Casablanca, Maule, and Rapel. Over the years, the company has grown significantly and gained international recognition for its wines.

It is renowned for its:

International Presence: strong presence in over 140 countries worldwide with subsidiaries and distribution networks in key wine markets, including the United States, Canada, the United Kingdom, Brazil, China, and Australia. The company's global reach has helped it gain recognition and build a loyal customer base across various continents.

Sustainability Efforts: Concha y Toro is committed to sustainable wine production and has implemented several initiatives to reduce its environmental impact. These efforts include water and energy conservation, organic farming practices, waste management, and biodiversity protection. The winery is also involved in social responsibility programs, promoting education, culture, and community development in the regions where it operates.

Tourism and Wine Culture: Concha y Toro has developed a strong tourism sector around its wineries. Visitors can enjoy guided tours, wine tastings, and explore the scenic vineyards. The company aims to provide a unique wine experience, allowing enthusiasts to learn about the winemaking process, the history of the winery, and taste a variety of their renowned wines.

Overall, Concha y Toro's dedication to producing high-quality wines, global reach, and commitment to sustainability has solidified its position as one of Latin America's leading wine exporters and a prominent player in the international wine industry.

[kathleen2023]

4/18 Blog Post - Wine Perception

Reading the "Fine as North Dakota wine" article underscored the importance of brand perception and that consumers trust the opinions of others more than their own taste buds. This was further emphasized by the exercise Professor Gosline conducted in class last week where she asked people how they choose their wine at a restaurant, and most of the answers were to ask a sommelier or consult a wine rating app. When ordering wine at a restaurant, the only information given on the menu beyond the name of the vineyard is the region and the year. This means people will choose their wine selection by the region, and furthermore, their perception of that region.

The Concha y Toro case talks about how the "halo effect", ones perception of a region, will influence someone's likelihood of enjoying a wine from that region. For example, many people see France as a distinguished and elegant country, which means they are likely to be perceived as making great wine. This also came through when the case discussed how European wines had superiority over "new world" producers until a taste test with eight of France's top wine-tasting experts revealed that they could not distinguish the French from the Californian wines. This means the perception of the country of Chile is influencing the success of the Concha y Toro brand. This means that rather than focusing on the Concha y Toro brand reputation, perhaps the company should focus on the reputation of Chile overall so people view it as a favorable place from which to get wine.

My group project is focusing on Millennial and Gen-Z perception of Marriott compared to Airbnb and trying to drive more stays with Marriott. This also comes down to brand recognition, as many younger people may think Airbnb is more convenient or it gives larger groups the opportunity to stay together in one location. Marriott may have a brand perception as more of a traditional business hotel rather than one someone would want to stay at for a weekend away. We could run an experiment where we give two price options or a proximity to a favorable location option and see what people decide to choose before revealing which choice is Airbnb and which is Marriott.

[mikeduch]

Between the Concha y Toro case and the California vs North Dakota study, I couldn't help but think of how generously clueless I feel when walking into a wine shop and picking out a bottle. If you asked me how much I know about wine I would respond with "very little", but I do quite enjoy wine. And truthfully I would think I fall right around average. I have some familiarity with regions that are known for their wine. I have a general sense of different types of wine and which ones I prefer. But when I walk into a wine store... I feel excited when I see a bottle I've seen before as it makes me feel like I'm not totally clueless.

In my opinion, not many families of products have as much trouble with brand recognition as wine does. Yeah there are some bottom shelf wine brands that many people know (e.g. Yellow Tail) but generally speaking consumers of wine have much stronger associations with regions, price, or even the look of a wine label than any individual brand. My mind wonders what it is about wine that creates this phenomenon. The case seemed to make a mention of the way consumers of wine like to explore/experiment and I think this is certainly a major part of it. When experimentation is inherently a part of the wine experience for both experienced and inexperienced wine drinkers, it creates a phenomenon where consumers want bounds they can choose within (region and/or price point). Specific brands/vineyards simply don't offer enough choice. It seems to suggest that the Concha y Toro model as an umbrella brand over other brand name wines has the potential to be successful. Someone like myself might find themselves liking having a umbrella brand that I feel comfortable buying within, especially if it delivers on the perception of low price, high quality. This also feels like a recipe to get a customer like myself to maybe enter at a lower price range but be willing to take a step up for a special occasion or as my means allow because of trust I have in the quality of the umbrella brand. With keeping the challenges of a "bottom-up" strategy in mind, coming to the market with a range of brands under a parent company/brand and establishing themselves across the price ranges seems like a potentially viable way to establishing themselves. But then again, you can't be all things to all people and focusing on a customer segment is important. Wine truly poses a unique challenge for brands.

As a funny aside, recently in an effort to keep airline status for one more year, I took advantage of a miles sign up bonus for a wine delivery membership. $80 total for 14 wines... $5.71 a bottle. What a steal. While so far I've only worked through a few of the bottles, there's actually been quite a few I've really enjoyed. But as much as I enjoyed them, it's incredibly unlikely I make any effort to purchase any of those wines again. Not out of lack of enjoying them, but just because that's not how I and many others purchase wine.

[g-mainak-blog]

Oenophilia

Wine is an industry where perception almost always defi(n)es reality. This follows from the wide and growing body of scientific literature that even wine experts cannot tell the difference between cheap and expensive wines. However, due to the shroud of mystery surrounding wine, laypeople who might not be well-versed with the nuances of wine fallback to signals like the price of the wine, the country of origin etc. as shortcuts to judge the quality of wine. Of course, for old world wine makers, this suited them perfectly as they rode the quality perceptions of their highly priced wine from prestigious old-world wine-growing regions like Bordeaux, Rioja etc. to coast to high profits, while new-world producers were relegated to 'basic' segments of the markets where both prices and profits were lower. For Chilean producers like Concha Y Toro, the challenge is therefore twofold: How to counter domestic competition (i.e. competitions from other old-world producers) and how to counter lower perceptions of new-world wines. On the domestic side, it seems to me to be a purely financial and operational fight: conduct M&A transactions to acquire struggling Chilean and other South American vineyards. CyT currently owns about 6% of the total vineyards in Chile. Consolidation would reduce intra-national competition on foreign shelves. In addition, larger production would help is unlock economies of scale that would help improve its profit margins. These profits would be required to fight the perception battle against old-world wines. Among the 4+1 P's of marketing, it should tackle promotion, price and place. 1. Promotion: Advertising in premium magazines, sponsorships of high-fashion events, blind tastings with old-world wines all would help improve public perception 2. Price: As a premium product, increasing the price of sub-brands that have a more premium positioning would help Chilean wines establish a foothold as a premium product. 3. Place: Establishing distributorships that are able to push the product to high-end department stores and restaurants is key to improving perception. This may involve giving distributors artificially high margins to incentivize them to push the product until the demand is established. Through these techniques, Concha Y Toro can increase the size of the pie and also keep a larger share of the pie for itself.

[cmarins]

Concha y Toro should develop its own distribution network

Distribution is the most challenging space in the industry. Developing its own distribution channel will help the company to control its brand value proposition, reduce the push for discounts and increase the average price (and perception!) per wine sold.

This is a strong point to develop a top-down strategy, consolidate the vine market and distribute the new vineyards exploiting economies of scale

[mollsloan23]

A Challenge of Too Much Wine?

Both the case and the experiments outline that much of the perception of wine quality is based on superficial judgments. Many value old world wine producers, who are perceived to both be classy and traditional, as of higher quality than new wine producers.

I think part of this is based on necessity and due to the vast number of wine products, SKUs, and producers that exist. When I am at a restaurant and looking at the menu for wine glasses or bottles, I’m usually not familiar with most of the vineyards/producers listed nor the varietals beyond the basics like Merlot, Pinot Noir, and Chardonnay. As such, if there are many wine bottles of similar prices, generally the information I go off of is the country of origin. Thus, I make a quick value judgment based on the country listed. For many who are not wine connoisseurs, which I assume are the vast majority of wine drinkers, quick associations with quality are necessary, and this association is with places like France and Italy.

For these reasons, I imagine it’s quite difficult for one producer to attempt to change the brand image of wines associated with their country. Concha y Toro might have the most luck creating some sort of Chilean wine industry group that collectively advertises on behalf of Chilean wines.

Also, fun fact, I visited the Concha y Toro vineyard in Chile this past October!

[fusiontechnologyankush]

Dry White Wine Market 2022 Global Industry Share, Growth, Drivers, Emerging Technologies, and Forecast Research Report 2028

Dry White Wine Market 2022-2030

The Dry White Wine Market report is latest report published by Fusion Market Research which provides comprehensive information, overview of the demands and describe Impact of Covid-19 on the market during the forecast period 2022–2028.

At the beginning of a recently published report on the global Dry White Wine Market, extensive analysis of the industry has been done with an insightful explanation. The overview has explained the potential of the market and the role of key players that have been portrayed in the information that revealed the applications and manufacturing technology required for the growth of the global Dry White Wine Market.

Request Free Sample Report @ https://www.fusionmarketresearch.com/sample_request/Dry-White-Wine-Market/19679

The report offers detailed coverage of Dry White Wine industry and main market trends with impact of coronavirus. The market research includes historical and forecast market data, demand, application details, price trends, and company shares of the leading Dry White Wine by geography. The report splits the market size, by volume and value, on the basis of application type and geography.

At the same time, we classify Dry White Wine according to the type, application by geography. More importantly, the report includes major countries market based on the type and application. Finally, the report provides detailed profile and data information analysis of leading Dry White Wine company.

Leading players of Dry White Wine including: E&J Gallo Winery Constellation Castel The Wine Group Accolade Wines Concha y Toro Treasury Wine Estates (TWE) Trinchero Family Pernod-Ricard Diageo Casella Wines Changyu Group Kendall-Jackson Vineyard Estates Great Wall Dynasty

Dry White Wine Market split by Type, can be divided into: Still Wines Sparkling Wines

Dry White Wine Market split by Application, can be divided into: Daily Meals Social Occasions Entertainment Venues Other Situations

Market segment by Region/Country including: North America (United States, Canada and Mexico) Europe (Germany, UK, France, Italy, Russia and Spain etc.) Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.) South America (Brazil, Argentina and Colombia etc.) Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)

Ask Queries @ https://www.fusionmarketresearch.com/enquiry.php/Dry-White-Wine-Market/19679

Further key aspects of the report indicate that: Chapter 1: Research Scope: Product Definition, Type, End-Use & Methodology Chapter 2: Global Industry Summary Chapter 3: Market Dynamics Chapter 4: Global Market Segmentation by region, type and End-Use Chapter 5: North America Market Segmentation by region, type and End-Use Chapter 6: Europe Market Segmentation by region, type and End-Use Chapter 7: Asia-Pacific Market Segmentation by region, type and End-Use Chapter 8: South America Market Segmentation by region, type and End-Use Chapter 9: Middle East and Africa Market Segmentation by region, type and End-Use. Chapter 10: Market Competition by Companies Chapter 11: Market forecast and environment forecast. Chapter 12: Industry Summary.

What our report offers: – Market share assessments for the regional and country-level segments – Strategic recommendations for the new entrants – Covers Market data for the years 2020, 2021, 2022, 2025, and 2028 – Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations) – Strategic recommendations in key business segments based on the market estimations – Competitive landscaping mapping the key common trends – Company profiling with detailed strategies, financials, and recent developments – Supply chain trends mapping the latest technological advancements

Free Customization Offerings: All the customers of this report will be entitled to receive one of the following free customization options: • Company Profiling o Comprehensive profiling of additional market players (up to 3) o SWOT Analysis of key players (up to 3) • Regional Segmentation o Market estimations, Forecasts and CAGR of any prominent country as per the client’s interest (Note: Depends on feasibility check) • Competitive Benchmarking o Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

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Concha y Toro Case | Juan Jauregui

Looking at the two possibilities that Rafael Guilisasti had to improve Concha y Toro's profitability, there are several factors that need to be considered before committing to a course of action.

For decades Chilean vineyards produced only low-quality blends. As Chilean wines became better known in global markets, they developed a reputation for value for money across all price points, with consistent improvements in quality

More recently, events like the Berlin tasting allowed Chilean winemakers to be considered serious top-quality wines producers

As an emerging country, Chilean exporters are impacted by FX volatility, and there are multiple low-end producers that could be up for grabs by stronger and better-capitalized firms

There has been a global consolidation at different levels of the value chain, and distribution and retail chains, in particular, are exerting power over producers, imposing price discounts and pushing to market fewer brands

Thinking about demand, one feature that seemed to cut across all markets is the flight to quality trend to drink less low-quality, brik-packaged wine and more high-quality, bottled wine

Brand loyalty could play a role in the large popular segment in which consumers lacked knowledge and were risk-averse, while in the premium segment, consumers wanted more choice and tended to seek out novelty

Concha y Toro operates as an umbrella brand for a group of independent brands that coexist and serve different client segments. Currently, the super premium ($15+) and ultra premium ($25+), account for 6.4% of sales by value and 1.6% of sales by volume

Given the need to improve profitability, and the reasons mentioned above, Concha y Toro should pursue a Top-Down strategy, that focuses on exploiting the prestige of its brand to continue penetrating the basic segment and improving margins through economies of scale

This strategy opens many possibilities, including pursuing vertical integrations, growing through M&A, implementing technology innitiatives of technology, among others and with the current 3.5% marketing spend budget, Concha y Toro can properly serve the larger popular segment that is more risk-averse, less knowledgable and is looking for quality at a budget (i.e., value for money).