#concise execution is much more important than length for the quality of any piece of writing

[yinyuedijun]

you’re so right bc at some point it’s not word count but coherency that’s the problem fr 😞🙏

I write incoherent long pieces constantly so yes I agree 💀

[shaffaansalam]

Important Search Engine Optimization Trends For 2021

1) Focus On User +  Search Intent

In 2021 , it's time to focus user and search intent. Every year it's important to refocus because searcher intent and behavior is changing all the time. Especially after the year that was 2020 when so much rapidly changed.  At the core , Google and other search engines is a place to go when people want to answer a question or to learn more about something.  S-E-O pros will need to transition away from traditional best practices that will hold less value as the algorithms get stronger and focus more on better understanding what is happening with the S-E-R-P's / searcher intent.

Google is already showing you which results it thinks serve user's intent , use this data for your own strategy.  Google will get even better at recognizing when a searcher is looking for expert advice and will rank those posts above articles written by content writers who are lacking E-A-T.

2) Customer Analytics, Retention And Lifetime Value.

S-E-O used to be (mostly) about driving traffic. But S-E-O has evolved into much more. In 2021 you will be pushed more and more to make the traffic you have to work harder in order to close the gaps in revenue and demonstrate R-O-I. So in 2021 , data on behavioral analytics will become the hottest commodity. Keyword volume will take a back seat and it will be more behavioral analytics- what your customer is doing , how they are doing it , and how we can get them to do more of it quicker and reverse engineering that to the content you produce.  your post acquisition content must answer the questions , concerns , and needs your customers are expressing in search and you need to show up for those terms . if not you will risk others  influencing them away from your brand.  dig into your google search console keyword data with common question modifiers to find relevant existing topics that should be catered  to. make sure these are answered concisely and published to a related faq topic page.

one of the keys to attracting and retaining customers comes down to a single word :  value . and a big part of  that comes from your content .it's easier than ever to lose grasp on the real reason we retain the trust and attention of  our audience  by giving them value. we retain interest and build trust with our readers when our content is the most comprehensive practical and useful piece they have interacted with when searching google. that kind of content requires focus, time , commitment , investment to create.

3) Brand S-E-R-P Optimization , Knowledge Graphs And Entities.

In 2021, the reality that entity based search starts with google's confident understanding of  who you are , what you offer, and what audience you serve will gain enormous traction.  google has access to so much information about you , your search history, e-mails , social media , and other types of user information that they have the ability and means to scale personalized knowledge graphs.

4) Core Web Vitals And Page Experience Optimization

With google introducing core web vitals as a ranking factor in 2021, page experience metrics can no longer be ignored. websites and businesses need to prioritize for them to ensure they don't fall behind their competitors. incorporating page experience into your seo workflow will not only help to future proof  your website's performance and rankings ahead of the upcoming algorithm update,  but it can also help to improve ux and conversions now. you also need to make sure that google can access the best content on your site from everywhere - and make sure your site has a measurably better user interface than your competitors . measure , test , and use machine learning to look at your content , this will give you a huge growth. Google’s focus on Core Web Vitals shows that they’re starting to measure how annoying sites can be, so give your users a pleasant experience and Google will do the same for you.

5) All S-E-O Is Mobile S-E-O

Ensure your content/ website performs well from a mobile perspective should also continue to be a focal point as this is where the majority of searches are being conducted. the best thing you can do when it comes to mobile U-X is to think about the user first. simplicity in your design is the key ,also be sure to personalize the website content and elements based on your  user.

6) Asses , Adopt And Execute.

While the basic skills and knowledge are still important , your brain needs to be flexible to adapt to the rapid changes. take a more strategic and blended approach to understand what is happening in the market, where demand has shifted historically and where it is changing in real time. take a consultative approach to understand how economic, sociological , and psychological factors impact search demand and then look at understanding consumer behavior  and intent at a granular level. utilize all tools, platforms and sources of business intelligence at your disposal.

7) More Automation

Expect the quality and quantity of the AI generated content to increase dramatically.  it will definitely create a bigger challenge for search engines to keep spam out of the index.  human in the loop automation to make sure the value is high for search users will be the main focus to avoid penalties and remain competitive. over the last couple of years , more and more of the industry leading tools that many S-E-O practitioners use in their day to day work have been releasing  automated functionalities to roll out site changes.

8) S-E-R-P Layout And Functionality Changes

Doing things to help google identify and rank passages will be a big new SEO trend in 2021.passages are important because they really improve google's ability to find and lift exactly the information that users are looking for. strong page and schema structure help with passage optimization ,but it will likely also be important to have text that is easy for natural language processing to evaluate and has a high readability score.

9)Long Form Content

One trend to help you outrank your competitors will be consistently publishing longer form content that appeal's to google's E-A-T guidelines. expect this long form content trend to continue in 2021 and as more websites follow this trend , the length will get larger.

10) S-E-O Scalability

list all the tasks ,processes and workflows you do on a regular basis. determine which steps in those could be automated or better handled by use of a tool. set up an alert system that monitors significant changes to things like rankings of your important keywords, flip-flopping URL's ranking for the same keyword , page content changes, URL changes e.t.c. Establish SoPs(Standard Operating Procedures)for any regular tasks you can't automate so your team isn't  wasting time reinventing how to do them each time they need to be performed.

Transorze Solutions

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[seenashwrite]

The Nail: July 2017

The Nail isn't about perfection. It isn't about award-level contenders. It's about seeing focus and effort and hard work radiate off of the screen.

The Nail's purpose isn't to highlight genres of fics or specific ships written during a certain time frame - the sole focus is quality.

Character dimension. Writing with clever readers in mind. Solid world-building. Tension through boundaries. Crazy crisp dialogue. Incredibly tight plotting. Big emotion.

And though yours truly - nice to meet you, new folks, I’m Nash! - is editor of the list, the goal is for YOU to curate the content.

Read more about how all this came to be, find past editions, see what factors are considered when constructing the list, and how to get your recommendations in/be a curator HERE.

Hey, ramblers? Let’s get ramblin’.

For your reblogging convenience, here’s The Nail Master Post of Editions!

Quickie Nash Note:

I've not had opportunity this month [June] to give individual three-point reviews. So, something a little different here for July's reads - and it just might be the way The Nail rolls from here on out [and yes - I still will review on my "own time", as it were, once I... y'know... have more time].

Aside from the typical short blip of a summary that reviewers provide for their readers, you'll see a handful of reasons these pieces made the list below that, labelled "Q". In other words, the "Q"s  are a handful of elements we [curators & I] look for when it comes to an author nailing it.

Quite wonderfully, the curator submissions are increasing in number with every edition! So much so, many stories have been shifted to upcoming months. If you enjoy curator selections & found them to be of quality, please consider not only giving the authors feedback, but also thanking the curator(s) for bringing the story/series to your attention. I suspect they'll dig it.

XO - Nash.

* ~ * ALL FROM THE WORLD OF "SUPERNATURAL" UNLESS OTHERWISE NOTED * ~ *

SPEED READS [from scene do-overs to gif-inspired one-shots to dripping drabbles, all 500 words or less]  

These won’t be reviewed separately in Nash’s usual three-point manner à la #Nash Gives [Feed]back due to their length, excepting those cases where the author pulled off a fleshed-out plot/character or had a unique take that was well-covered in the short amount of space. If there is no title provided by the author, Nash/the curator will pick one for them.

THE YEAR IS 2050  -  @mishasaurus

Years on the job, and still the occasional surprise. 

Q: crisp, quick, no more words/detail than necessary; executed a call-back and wisely eschewed any [uneccessary] explanations; wonderfully delightful, spot-on humor

.

FIFTEEN  -  @teamfreewill-imagine  

Time always has moved differently for Dean.

Q: Concise while still giving character dimension; exploratory without explaining every finite detail; subtle and realistic tipping point in character arc

.

RESERVED SPACE  -  @supernaturalfreewill 

Rather than take action, Dean observes and wonders.

Q: pitch-perfection descriptions that gave just enough vs. too dense; took a prompt that inferred a certain direction/instead chose a thoughtful path to show a different side of a well-known character; pleasant change of pace/atypical use of reader inclusion/insert

.

STEP-BY-STEP  -  @veneredirimmel

A short character study, considering what exactly is behind this hunter's smile.

Q: careful and considerate exploration of a characteristic that often bends shallow and sappy; flow is pitch-perfect, each section adding a bit more gravity, growing more personal as it goes on; kept in line with the portrayal we know while adding believable layers; leaves the reader with a feeling of "I want to go back and read this again"  

---> Unable to tag author, if someone would kindly let them know <---

.

THE LONG, FULL YEARS  -  @ariannnawinchester 

What happens in the life story of the Winchesters after "The End" has been written.

Q: fantastic example of a heavy topic in the hands of a sharp author who can make it feel "light" & not depressive; written with clever readers in mind, painting a picture fluid enough to allow for interpretation; absolutely knocked it out of the park regarding the "main event", in that those details weren't important as the aftermath is the point; fleshed-out OCs whose personalities were clear & enjoyable despite only a few lines between them

.

THERE IT WAS  -  @deathtonormalcy56

There's every reason to believe he'll be back - after all, he's always come back before - and now begins the time in between.

Q: good contrasts between objectives & subjectives/how "dulls" can be "sharps", etc.; took the risk of going with little/no dialogue that can often go awry for many/go sluggish; strong protag in the face of sorrow/doesn't fall apart/introspection without broodiness; 2nd person almost fading into 3rd omniscient

ON THE SHORT SIDE [500-ish to 1.5K]

Works via curators will not necessarily receive Nash's typical 3-point review

URBAN LEGENDS  -  @sasquatchandleatherjacket

Seems that some legends are more than the stories we use to contain them - and just how frightening they are depends on your perspective.

Q: creative take on the subject which made absolute perfect sense; nice, slow burn - despite the crisp pace & length - to the ultimate reveal, nicely camouflaged by the initial, more intuitive reveal; atypical choice regarding perspective, one not often utilized; leaves reader with the feeling of "I'd definitely read this again"

---> Unable to tag author, if someone would kindly let them know <---

.

SHEETS  -  @klaineaholic

The basic skills for hunting include weapons and the lore, but when it comes to hunting with the Winchesters, one must also master snark, sarcasm, sass - and those skills may just be the most important of all.

Q: well-done characterization; nice, quick pace; awkward moment handled realistically; fleshed-out protag in a very short amount of time/showed a sharp wit with a softer side that didn't bend sappy

.

TEA TIME WITH MILDRED  [on AO3] -  @grey2510 

Crowley has help this time around with his critique of Dean and Castiel.

Q: in medias res with steady pace; excellent characterizations, including fleshed-out & highly enjoyable minor/here-and-gone character from a past ep; doesn't waste time on things superfluous to plot, nice flow

.

TRANSPLANT  -  @zepppie 

Dean takes a moment to give thanks for a gift, one that's given him a very different perspective on life.

Q: very unique/original plot that fits within the universe of the show; excellent characterization [minor OCs & protag alike]; written with clever readers in mind; big emotion while calmly introspective

.

THE BEST OF FOOLS  -  @fanforfanatic

In which Castiel learns that a gift he's received holds more than simply music.

Q: in medias res; scene exploration with unique/original concept; tangible descriptions of the object in question, paints picture of sound extremely well; multiple fantastic turns-of-phrase/keeps a steady flow/prevents a bogged-down information relay

.

STICK 'EM UP  -  @seljepw

Dean finds himself in a slightly atypical situation, though he also finds the family mantra still applies.  

Q: Solid beginning/cap-off; very believable characterization/verbiage/behavior of protag; tight plotting with crisp dialogue; little-to-no extraneous detail

MIDDLE-OF-THE-ROAD [around 1.5K - 2.5K]

Works via curators will not necessarily receive Nash's typical 3-point review

LET'S SWAYZE THIS MOTHER  -  @emilywritesaboutdean

They thought Gabriel had been taken out of the equation. They were wrong. Oh wow, were they ever wrong.

Q: in medias res; incredibly creative plot [bonus points for perfect title choice]; both the overall story/structure and characterizations left the feeling of having watched an episode of the show; seemingly effortless humor

.

THERE YOU'LL ALWAYS BE  -  @deansdirtylittlesecretsblog

It was a different relationship for Sam, this woman who understood his lifestyle and his secrets completely, though the feelings of contrition seem to find him all the same.  

Q: beautifully fleshed-out, introspective view of the stoic main character that rings true to canon/believable interaction with secondary canon character;  moderate borrowing from source material used appropriately; killer last line to cap off

Curated by @klaineaholic, who said:   "This is so so sad and beautiful! The [pieces of dialogue were] such Eileen things to say, I’m so glad you wrote this!”

LONGER [around 2.5K to  3K-ish]

Works via curators will not necessarily receive Nash's typical 3-point review

  CRAPULOUS  -  @butiaintgonnaloveem 

A tale of a hangover, a vampire stake-out that went awry, and mysterious underwear await.

Q: well-plotted story with just enough detail/purposefully does not reveal every facet/encourages readers' imaginations; quick, witty, crisp dialogue beyond prompt(s); phenomenal featured OC; believable take on canon character; seemingly effortless humor

.

THE REST  -  @mrswhozeewhatsis

Deferring to author's pitch-perfect summary - “It’s all about what you give away and what you keep for yourself.”

Q: excellent weaving together of a fleshed-out OC's story in a very plausible behind-the-scenes-canon vignette; limited/no laborious describing of situations/surroundings/appearances; well-done choices of breaks/flipping to next scene/kept flow; bonus points for utilizing a seldom-seen character 

Curated by @klaineaholic, who said: "I'm falling more and more in love with these fics that explore what's behind the canon. [This story is] like following this thread and going until you think you know how it's going to play into the canon and then the end just tugs your heart unexpectedly. Michelle clearly put so much thought and creativity into her pre-canon story on [a] beloved, oft-written about part of the Supernatural universe."

DEEP DIVES [3K and beyond, including completed multi-parters with 2 to (roughly) 5 parts of modestly sized chapters totaling at minimum 3K words]

This does *not* include series, which have their own section. Works via curators will not necessarily receive Nash's typical 3-point review.

THIS IS WHY WE CAN'T HAVE NICE THINGS   -  @hannahindie

On a much-needed night of relaxation for the crew, Dean’s picked a happy hour - with the hope of a happy ending - that doesn’t quite go as expected.

Q: rarely seen use of a narrator to help tell the story - and it is pulled it off seamlessly/does not detract or add a cumbersome nature - this is one of those few exceptions to the likely-never-to-fail-you in medias res kickoff; crisp, witty dialogue/interactions; solid all-around characterization  

.

SCAR TISSUE  -  @fanforfanatic

It's nothing new when Dean meets a woman in a bar - only this time, as the author puts it, "their damaged parts seem to match."

Q:  took an oft-seen locale/situation and went deeper/introspective without being depressive; lovely, subtle touches sprinkled throughout for adding character depth - particularly O.C. - that add up by the end (bonus points for inventive "naming"); multiple well-crafted turns-of-phrase

SERIES SPOTLIGHT : SUPERNATURAL & SPN CROSS-OVERS [works that are completed series, as well as ongoing series with at least 3 parts published as of/prior to the edition of The Nail in question]

Due to time constraints, series are not read in full. They are given a cursory once-over for the quality basics, most importantly that the author has put maximum effort into world-building.

The first chapter / first handful of chapters / first third of the first chapter - depending on length - are read to ensure there are no gross grammar / spelling errors, as well as ensuring the story’s premise is made clear.

Summation line(s) below are taken from the author/the story, edited/shortened only for length/clarity if needed. Same applies to series from other fandoms featured on this list.

LIKE A ROLLING STONE  -  @stori-teller

"Cas Novak stumbles across a dead body - enter the Winchesters." 

Q: in medias res; character dimension; descriptions of people/places/things unfold organically; plot unfolds organically/no long expositions/etc.; bonus points for mini-summaries/appropriate warnings for each chapter  

.

SENSATION  -  @littlegreenplasticsoldier

"Sam is cursed to live without his senses and you are left to look after him at the bunker."

Q: [Deferring to our curators this go, seems they covered it, yes? ;)  -N.] 

Curated by @butiaintgonnaloveem, who said: "It's one of those fics that is heavy, while maintaining humor which is tricky. And the way she manages to describe the senses and the lack thereof just boggles my mind."

Curated by @klaineaholic, who said: "Being inside Sam's head as he loses all of his senses, following along as you (the character) try to keep him sane and make him feel not-so-alone when he can't help BUT feel alone [...] Sam's internal voice is captured perfectly, his characterization is so true, and the plot is just phenomenal."

.

BLOOD & PERFUME  -  @helvonasche  +  @madamelibrarian

"A pair of sisters must learn to navigate a life they're not used to, without a family, and with a power that should not exist."

Q: in medias res - and with a kick/thrown right into the action; unique ability/power/skill not seen/rare to see in this fandom; inventive name choices for original characters that fit the tone without being cumbersome or distracting; lets plot unfold organically

.

YOUR YOUNG MEN WILL SEE VISIONS, YOUR OLD MEN WILL DREAM DREAMS  -  @winchester-family-business

[SUPERNATURAL + INCEPTION]

"Dreamsharing: digging through the secrets that should stay locked up tight -  and no secret is safe from the Winchesters."

Q: see my review for more detail on how this author essentially gave a master class on how to start a story, particularly in the action/adventure genre; takes inspiration without carbon-copy; characterization on-point; tension through boundaries; writing for clever readers

Nash Note: The link on the right - the second part of the title - is to the first chapter. The one on the left - the first part of the title - is to the brief primer on the “Inception” universe  

.

RISE FOR YOUR KING  -  @thran-duils

“You were betrothed to a prince, but when a neighboring king - a mage - decides to dole out justice to your future father in law, he destroys the royal family... and takes an immediate liking to you.”

Q: well-styled fantasy/pseudo-historical AU with solid world-building; in medias res; tension/drama/action that ebbs/flows; gift/power/skill for protag which is atypical/rarely seen

Curated by @klaineaholic, who said: "JaNae is the queen of AU!Cas and she throws this character into new positions and life experiences and draws from the various Castiels that we see on the show in order to play with her AU!Cas' personality. This fic reminds me of Godstiel in a way, and how power-hungry that Cas was. Definitely imaginative, truly unique, and sexy to boot."

.

THUNDER ROAD  -  @tankcupcakes

“Sent back in time to stop the murder of their parents, Sam and Dean are met with unforeseen circumstances that strand them in the past.”

Q: in medias res; crisp dialogue; tight plotting; spot-on/fleshed-out characterization [familiar + OCs]; evident critical eye regarding appropriate detail for time period; nice formatting/flow

POEMS & POETICAL PROSE [mostly quick reads, these are actual poems of any structure/length, as well as short prose that sings like a songbird]

These will not be reviewed separately in Nash’s usual three-point manner à la #Nash Gives [Feed]back due to the typically short lengths & structure. For poems: an excerpted line is used in lieu of summary. If there is no title provided by the author, Nash/the curator will pick one for them.

WHAT ANGELS NEED  -  @justrandomspnstuff

"...counting freckles like they’re flecks of gold."

Q: stanzas arranged with common strokes vs. carbon-copy repetition; sweet/thoughtful without bending saccharine/broody; kept clever readers in mind/lets the reader fill in the finer details    

.

HIS CREATION  -  @vintagesam

"...enough tiny stars to make you believe in infinity."

Q: impeccable structure; steady through-line with nice break in form for ending; imagery without using over-the-top vocab/kept it simple & sharp yet expressive

.

HE KNEW  -  @trexrambling

“The hunting continued while a different dream was born from the ashes.”

Q: nice change of pace with pseudo-”insert” approach in 3rd person/engaging readers with choice of 2nd protag; good formatting to help flow/segments of their time together separated; no "real" dialogue but without loss of pace

[ETA: Caught it on a subsequent glance - I have no idea why only Rex’s got copied from draft when I had it in another category initially, but it’s fixed now! -N.]

RANDOM FANDOMS  [all types, all lengths, all the things that aren’t SPN but are still pretty dang super]

Works via curators will not necessarily receive Nash's typical 3-point review, same standards apply per genre as noted above

TWO BIRDS [series]  -  @whotheeffisbucky

[MARVEL]

“Set in the roaring 1920s, Bucky Barnes runs Manhattan like a kid with a toy set. There’s perhaps only one person who should be more feared than him - and she’s asking for his protection.”

Q: phenomenal/well-researched world-building; tone, verbiage, descriptions that read like they're somewhere in the Gatsby family tree; appropriate to this time period/genre - winding and packed with rich - not laborious - detail

.

WHAT'S A LITTLE TRAUMA BETWEEN FRIENDS  -  @withstarryeyes 

[STAR TREK]

An injury proves traumatic to more than just the person on the receiving end.

Q: wonderful characterization/explored side of a protag only seen glimpses of; nice cadence/flow; appropriate use of "breaks" in formatting that didn't disturb the flow; refreshing style to see regarding a distinct lack of laborious descriptions [setting/characters/etc.] in lieu of shots of tiny details sprinkled along paragraphs

.  

LOGIC AND ANGELS  -  @oneshot-twoshot-redshot-blueshot

[SHERLOCK + pseudo-SPN]

The great Mr. Holmes adds to his vast amount of knowledge.

Q: in medias res; excellent characterization of protag; kept air of mystery/no explicit explanations/ambiguity - written with clever readers in mind; multiple well-crafted lines, both internal and verbal 

---> Unable to tag author, if someone would kindly let them know <---

ORIGINAL WORKS [anything from haiku to novella]

Works via curators will not necessarily receive Nash's typical 3-point review, same standards apply per genre as noted above

I DIDN'T GIVE YOU THE FRUIT  -  @medeae

"I forget that ichor is gold."

Q: imaginative/original; vivid but not overbearing/atypical imagery; crisp, tight structure/verbiage

.

LIKE THE SUN  -  @louisamayanniecat

"He looked at her like she was the sun, in that he never looked at her except in frustration."

Q: subverted the concept and made it infinitely better; not a space/word/letter wasted; conveyed a multitude of thoughts and incited as many feelings in a crisp, quick, organized manner

---> Unable to tag author, if someone would kindly let them know <---

.

THE JUDGMENT  -  @impala-dreamer

One person's journey through.

Q: good use of imagery; platitude pulled from the facile & given framework;  contrast of easy nature with intensity of setting

.

BOOKS ABOUT BETTER GIRLS  -  @inkskinned

Not every princess spends her days alone in the tower.

Q: above and beyond, fantastic, exceptional execution of a trope twist; fleshed-out characters; plot unfolds organically; written for clever readers; lovely world-building/character depth as compared to the length of text [read: many authors would take more words and likely accomplish less]

Shameless Self-Promotion:

See Nash Write : Master  || See Nash Write : Mobile 

Now get out there & read, read, read!

[wrackspurtsgotme-blog]

Effective Sounds Of Home Theater

A while ago when I was a child, music gushing was wonderful. The music of that period—I'm discussing the late 1960s to the mid '70s—was so great, it would inevitably wind up plainly known as exemplary shake. The streams were in great simple sound, spun from genuine LPs. What's more, there were no month to month expenses—every single gushing wa free!

But we didn't call it gushing. We called it radio.

This is to a slight degree an innovation story. Created in 1933 and refreshed for stereo decades later, FM radio didn't begin to get speed until 1965. That was the point at which the FCC restricted station proprietors from broadcasting indistinguishable substance on the AM and FM groups, proclaiming that "it is a misuse of important range space to utilize two frequencies to convey a similar material to a similar area." When mass market stereo collectors consolidated FM stereo as a component, the ideal tempest for another sort of radio shaped.

Presently FM stations had their own particular option identities and audience members were allowed to impact countercultural content through speakers or, while sitting in a similar live with our folks, tune in with earphones and unobtrusively take our breath away. By then, the innovation story turned into a social story. All the rich veins of music considered too non-standard for hit-single-situated AM blossomed with collection driven FM, provoking George Carlin to give a monolog to the generational separation (and introduction collection) he called AM/FM.

I was unquestionably a shaggy-haired FM audience. The sort of gushing (pardon me, radio) I enjoyed was differently called dynamic, underground, or freestyle shake radio. Today the nearest proportionate is likely school radio, yet the DJs who were my masters were not school kids, but rather much more enticing adults, youngish to moderately aged ones, with faultlessly hip taste. There were no playlists at that point. For a valuable and very concise time, station proprietors and program chiefs would enlist great DJs and let them play whatever they needed. They were allowed to rise above the three-minute pop melodies that ruled AM with longer collection cuts. We were skipping with unicorns in a melodic ideal world.

In spite of the fact that San Francisco's KSAN-FM is frequently credited as the primary freestyle shake radio station, the one to which I was joyfully dependent was New York's WNEW-FM. The flag was sufficiently solid to achieve focal Jersey, where I grew up. Consistently after school I would tune into 102.7 on the FM dial. It would be no embellishment to state that what I heard formed my identity today—a person with a superb record gathering, who cherishes music as much as life itself, and picked a calling that would give me a chance to think about it finally.

The primary voice I heard when I returned home from school was that of Donald Allen Muñoz, otherwise called Scott Muni. His quality of expert stemmed somewhat from what the New York Times called his "profound, relaxed, fogbound voice," mostly from his status as program executive amid the basic decade of the 1970s, and incompletely from his exhaustive learning of music, which earned him the moniker The Professor. More established than alternate DJs, Muni began his vocation in 1950 at Radio Guam while serving in the Marines. He moved to New York's WMCA in 1955 and worked for WABC-AM amid its Top 40 grandness days, when the station acquainted New York territory audience members with the Beatles. Be that as it may, the most persuasive piece of his profession didn't start till he joined WNEW-FM in the powerful year of 1967.

Muni's evening appear, which kept running from 2 to 6 p.m., is currently the stuff of legend. His obit in the Times recounts the tale of how "Jimmy Page of Led Zeppelin crumpled in mid-sentence; Mr. Muni played a collection, resuscitated the guitarist and completed the meeting with Mr. Page lying on the floor." He put another band with a name like a law office, Emerson, Lake and Palmer, reporting in real time and let them play DJ. When he accepted a bring in from somebody who had recently victimized a bank.

Be that as it may, Muni's persisting accomplishment was to transform growing Beatlemaniacs into affirmed Anglophiles with his week by week "Things from England" fragment on Friday evenings. He played the music American record organizations didn't think we were sufficiently hip to like. It was a direct result of Muni that purchasing LPs at the retail chains along Route 22, similar to Two Guys and Korvette's, wasn't sufficient. I needed to search out British imports at Century Sound in the Woodbridge Mall. He was an installation on different New York stations for about 50 years until his passing in 2004.

I spent more hours tuning in to Jonathan Schwartz's 6 to 10 p.m. appear than anybody's since it didn't strife with school or sleep time. It was Schwartz who acquainted me with Jade Warrior, and to Gentle Giant's dynamic shake magnum opus In a Glass House, which mysteriously did not get a U.S. LP discharge. Because of freestyle shake radio, it went ahead to end up noticeably one of the top rated import LPs of the time. With his warm, approachable, conversational style, Schwartz could motivate you to tune in to anything.

Schwartz cherished the Stones and played both the now-great shake of the time and adored obscurities like Thunderclap Newman. Be that as it may, he kept a considerable measure of the music he adored under his cap. The child of Broadway and motion picture arranger Arthur Schwartz, Jonathan cherished the American Songbook, which he calls "America's established music." But playing the music of his dad's era was forbidden at a stone station, even a freestyle shake station—until Schwartz broke the unthinkable. Regardless I recollect when he played Frank Sinatra broadcasting live surprisingly. He now turns American Songbook on WNYC-FM.

The 10 p.m. to 2 a.m. move had a place with Ceil Loman, otherwise called Alison Steele, "The Night Bird." The sole leftover from a fleeting all-female DJ lineup, Steele started each program with air Andean woodwind music and a verse perusing. She finished with more talked word over the Beatles' "Flying." Years after her passing, I saw a photo of her interestingly and found that it absolutely coordinated my long-held mental picture of the lady with that quiet, provocative, imposing voice and that delicate, private, sleep inducing way.

Like alternate DJs, Steele dedicated some broadcast appointment to standard shake acts yet appeared to be more receptive to dynamic groups like the Moody Blues. The main time I've heard King Crimson's "Break" reporting in real time was on her program. Be that as it may, she is additionally associated with offering presentation to new age craftsmen like Tangerine Dream and unclassifiables like the established synthesist Tomita. Her questing taste and epic-length sets were most likely perfect for tokers of the period (however I wouldn't know, I didn't share at that point). Steele additionally filled in as the station's program chief before proceeding onward to other radio and TV gigs including CNN.

In a time when shake shows were uncommon on TV, WNEW-FM conveyed unrecorded music frequently. I'll always remember a restful night at Madison Square Garden with the New Riders of the Purple Sage opening for the Grateful Dead. I tuned in to it in bed, on a transistor radio, with the volume low so my folks wouldn't know. A communicate with the Climax Blues Band went ahead to wind up noticeably a live twofold LP with the gatefold workmanship conspicuously highlighting a radio tuned to 102.7. The station additionally utilized syndicated substance, for example, the King Biscuit Flour Hour. Later it would communicate an arrangement from the Bottom Line, an unbelievable club that was sufficiently little to be cozy and sufficiently huge to draw in genuine acts.

WNEW-FM was still in its prime in 1975, when I made the move from secondary school to school. There I was occupied throughout the day and a large portion of the night, excessively occupied for extended periods of radio tuning in, so I missed the station's support for the rising punk and new wave developments in the late '70s and mid '80s. Maybe the start of the station's end came when it received the protective sounding trademark Where Rock Lives, however numerous audience members have cheerful recollections of that time. In any case, the formal end of WNEW-FM as a stone station came in 1999 when it changed to "hot talk" radio. The last set included "Thank You" by Led Zeppelin, "Better Things" by the Kinks, and both "The End" and the last harmony of "A Day in the Life" by the Beatles.

Immediately stun muscle heads Opie and Anthony assumed control over the station and told audience members "it passed on years prior" and had "the longest memorial service ever." Through different proprietorship and organization transforms, it was consequently rechristened Blink 102.7, Mix 102.7, and Fresh 102.7 preceding at last giving up the WNEW call letters for WWFS. The WNEW call letters were later utilized as a part of Florida and the District of Columbia and for different advanced HD Radio stations before coming back to the principle 102.7 direct in New York simply a year ago.

So there is by and by a New York radio station called WNEW-FM at 102.7. Be that as it may, those are simply letters and numbers to me now. The brilliant days of freestyle shake radio are no more.For more  Follows stay on the web and on Facebook, where the WNEW-FM Fan Page is the most pleasant virtual social affair of individuals I've experienced on the web. I'm not by any means the only one who recollects.

Sound Editor Mark Fleischmann is the creator of Practical Home Theater: A Guide to Video and Audio Systems, accessible in both print and Kindle releases.