#consumerbuyingbahaviour

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Influenced by others works

I’m working on the annotated bibliography project at the moment. Finding reliable sources of information related to specific topics can be time consuming.

The methods I use when researching are a literature study and self-reflectivity method by studying theories, primary and secondary research materials, reference sources and arguments from variety of published journals, collecting data from studies. I will also apply qualitative and quantitative methods, such as examining case studies, obtaining data through surveys, questionnaires, marketing research. Regarding my subject matters the designers, authors who influenced me so far are:

Kevin Lane Keller, Olga Ampuero, Jennifer L. Aaker, Plummer J.T., Fournier Susan, Kotler Philip, Hawkins, D., Danzinger P. N., Drezner W., Russell Bertrand, Martin Reimann, Judith Zaichkowsky, Carolin Neuhaus, Thomas Bender, Bernd Weber, Julian Morris