#content2020

[productionsbyfaith]

i am JOSIAH ... book was revealed on February 1st, 2021 at Content2020 at Capernaum Studios in Poolville, Texas.

This is book number # 12

10 books in ONE YEAR... Only God can do that.

Amazing how God opens doors and can do it so quickly sometimes.

It is all on God’s Perfect Timimg. Only God!

I give Him all the Praise and Glory.

Thank you to God and all the Prayer Warriors.

Special Thank you and shout out to Lion Tribe Media Kimbria Young

[rmedia]

The Future of Content

Coca Cola is great at content marketing, and they developed a plan that would help outperform their competition. Coca Cola created Content 2020, and it contains a step by step strategy to help and grow a company’s content strategy. It has made such a huge impact that every company implements parts of this strategy into their own business plan.

The first thing they mentioned is the conversation model, and it all begins with creating brand stories and creating a buzz from them. Moving from one-way storytelling to dynamic storytelling is what makes a huge impact, and it separates you from ordinary and boring. Also, the way you invest in your content is crucial to your company and Coca-Cola mentioned the 70/20/10 rule. Starting off with 70 percent of your content should be low risk, 20 percent is where you create content to engage with the audience, and finally the last 10 percent is used for high risk content whether it fails or succeeds. Coca-Cola’s strategy is to create liquid ideas that are effective in today’s new digital world.

I think Coca-Cola should have waited a little longer to release Content 2020. I believe if they waited about a year or two they would be way ahead of the competition, but then again it did not make a difference as they are among the top of content creators. In the end, this was a good decision by Coca-Cola because they could see what their competitors could create and at the same time draw ideas from the competition. Having a friendly competition is what makes things interesting, and it makes everyone work harder while simultaneously improving on current ideas.

 One of Coca-Cola’s famous campaigns is the Share a Coke campaign that implemented the content 2020 strategy very well. They removed their famous “Coca-Cola” logo on their products, and replaced it with the famous phrase “Share a Coke with.” 

By doing this it created a world buzz and definitely increased consumption of Coca-Cola products. Not only were you able to buy a beverage that contained your name on the bottle, but you were also given the option to share a virtual can with your Facebook friends. 

Coca-Cola made sure they included every country possible in order to reach a broader audience. This was definitely one of their dynamic storytelling campaigns and it payed off tremendously reaching people from all over the world. Their campaign enforced that by sharing a coke with a friend can result in having a good time and getting together as a group to share a coke will make everyone happy. This may seem like an ordinary campaign to some individuals, but in reality it was one of the riskiest ones, and in the video linked it talks about how much it really took for this campaign to happen. This campaign is among one of Coca-Cola’s most successful and it all began with having a strong story behind it, creating something new that has not been implemented, and taking a risk whether it would fail or succeed.

I can definitely see other industries learning from Coca-Cola’s Content 2020 strategy, for example the alcohol industry. All typical promotion for alcohol contains a short story that does not go past a commercial. Alcohol companies should implement the 70/20/10 rule, and start creating some risky content. If any of them would try it would disrupt the current model they have, and it can potentially be the start of something new… or not.

For example, Anheuser-Busch created a good super bowl commercial that had a great story behind it, but in the end that’s all it is a super bowl commercial and nothing more. They could have made a whole campaign about the opportunities America can offer, or simply how great the company is. I believe this campaign had more potential and it could have definitely made an impact within the alcohol industry.  

The fast food industry can also implement some of Content 2020’s strategies. The basic content they implement is straightforward and talks solely about their products or bashing on their competitors and how they are much better than them. Creating a compelling story and talking about how this new “healthy” burger that can help your life way beyond your life is a start. Linking your eating habits with your lifestyle is something that I can see them implementing, and it can potentially reach a broader audience than your typical fast food consumers. The fast food industry seems to be stuck on the 70 percent side of creating low risk content, but once in a while they should take a risk and see where it could potentially land them.

[andycj37-blog]

Coca-Cola’s, “Content 2020″: The Blueprint for Tomorrow’s Marketing Strategy.

Monologue

Welcome back folks, I hope you enjoy last week’s intellectual visit to Andy’s Marketing World, okay, okay, let us hold the applause until this week’s intellectual ramble is complete. Joking and blogging aside, let us take a second to wish the best of luck and recovery to all those individuals affected by the natural disasters. It is a tough time for the planet, so, if I can, let me take your mind of these troubling times and distract you with my marketing ramble this week.

The Future of Content Marketing Strategies?

Coca-Cola’s “Content 2020,” (which consists of some pretty awesome graphics) depicting the shift of Coca-Cola’s marketing strategy from “creative excellence to a content excellence” truly puts the transformation from traditional marketing to content marketing at the very front of the marketing world. We all know that at the core content marketing is value and compelling content, and, that is exactly the driving force behind Coca-Cola’s marketing strategy into the future. So, if you have not seen it already, please take 18 minutes (which is much less time than you would spend retweeting, reposting, or poking someone on Facebook) out of your time and watch it.  You may quite possibly be witnessing the marketing strategy blueprint that many other companies will be mimicking moving forward.

Coca-Cola’s Content Excellence

Content excellence, which Coca-Cola described as, “having a purpose of creating ideas so infectious, they cannot be controlled,” or as they called it, “liquid.” Those liquids (ideas) already naturally infused with aiding Coca-Cola’s business objective (mas mula), brands (consumers will find out about ALL our products), and of course, consumer interest (they think about it, they will buy it) will create conversation amongst consumers; those stories, excuse me, brand stories will create more conversation, which leads to more liquid that will continue to aid Coca-Cola’s business objective, brands, and consumer interested, and more importantly, forever create content excellence, which is the sole foundation for which “Content 2020” is built on. You, the consumer, provide the stories, Coca-Cola uses them to build content excellence, and, this will provide Coca-Cola with an infinite amount of valuable and compelling content, that are distributed systematically across multiple distribution channels of conversation, or, “Dynamic Storytelling.”  Coca-Cola will have to react and capture these ideas quickly, by expanding their technological and social media channel capabilities, because we will know Social Media channels and technology change faster than a father with the television remote control (Guilty), but already has the plan to connect with those social media giants of Facebook, Instagram, and, Twitter. Coca-Cola also knows they will have to build relationship with technological giants like Google, Yahoo, and Konnect, it is all built into their innovative approach, “Content 2020.”

In the end, you can see Coca-Cola’s “Content 2020” just set created a map that will aid other companies in adapting to this new way of marketing, Content Marketing!! Boy, that term sounds familiar, I could have sworn it was written about, somewhere in my blog. So, grab a Coke and be happy!! Especially, if you are a business, Coke just did all the hard work for you.

Let us look at some companies that would benefit from that same Content Excellence approach:

I picked Corona to represent the entire alcohol beverage market. Plus, I loved me some Coronas in my hay-day. Think about it, what better way to cover up the fatal after effects of alcohol consumption, by only providing the ideas that would make you talk to your buddies about having a blast enjoying some alcoholic beverages, and, sharing that story with your choice of beverage company, shoot, they already are. Just look at that hashtag, “#Corona”.

Example 2:

Popeye’s Chicken, we will use to represent the fast food industry. It is clear that a health conscious revolution has been under way for quite some time, and, one of its main target has been fast-food. Therefore, this innovative marketing approach that will allow companies like Popeye’s Chicken to distract their consumers from the dangers of eating that delicious chicken regularly, by generating content like shown above to spark the conversation among their consumers, that Popeye’s Chicken is truly the shizznit!!

Example 3:

Lastly, and, an industry will officially become legal in California next year would most definitely benefit from this marketing approach. The sticky icky, wacky tabaccy, devil’s grass, pot, whatever you choose to call it. The Marijuana industry will find that content excellence marketing will reduce some of the harsh backlash that will come next January, when they become as legal as that Corona up there. Stories of medicinal success, and, enjoyment of responsibility enjoying their joints will provide that content excellence and greatly disguise what negative effects may come along with its usage.

[camyarnettproductionstudios]

We're so pleased to congratulate It's Pivotal  with host Pivotal Rachael Sales for being awarded the "Politics Award" at Content2020 Film Festival & Media Summit! For more info about It's Pivotal visit camyarnett.com#filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslifeCameronarnettspeaks

[digitalrozee-blog]

Digital Rozee Believe that Content is a king. Rember one thing alwasy focus on your Persona not your product because at the end You audiance is your Business so First thing First always keep in mind to produce your content for Audience thats near to your Product line. #contentmarketing #contentcreator #contentwriting #contentisking #contentmarketingtips #contentmarketer #seocontent #responsivecontent #contentmarketingagency #contentagency #content #contenttips #contentLover #contentguru #contentrozee #contentcreation #contentPersona #digitalmarketing #digitalearning #digitalrozee #digitaltips #contentmarketing2020 #content2020 (at Digital Rozee) https://www.instagram.com/p/CCWeaBiFo1a/?igshid=150rcsicydps2

[pawoot]

 ห่ า ง กั น สั ก พั ก เ พ ร า ะ เ ร า รั ก คุ ณ ม า ก จึ ง ต้ อ ง ห่ า ง T A R A D สนับสนุน #SocialDistancing . อยากให้ทุกคนปลอดภัย ลดโอกาสเสี่ยงติดเชื้อไวรัส COVID-19 😷 ห่างกันสัก 2 เมตร 😷 ลดการสัมผัส 😷 ล้างมือบ่อยๆ ด้วยสบู่หรือแอลกอฮอล์ 😷 กินร้อน ช้อนเรา ออกกำลังกาย พักผ่อนให้พอ 😷 แล้วอย่าลืมใส่หน้ากากอนามัยด้วยนะ . ส่งกำลังใจให้เสมอ เป็นห่วงอยู่ห่างๆ แต่แม้ห่างกันแค่ไหน เราก็ยังเปิดร้านค้าออนไลน์สู้ภัยโควิด-19 ไปด้วยกันได้นะคะ . TARAD U-Commerce ศูนย์กลางการจัดการข้อมูลร้านค้าออนไลน์แบบที่เดียวจบ ครบทุกเรื่อง 👉 www.tarad.com/content2020/fb/u-commerce.html 👈 . TARAD.com ☎ 0-2515-2345-46 📱 09-0198-4797, 09-0198-4799 💬 LINE: @TARAD / Facebook: TARAD.com #ecommerce #ECommerceSolutions #EmpowerBusiness #TARAD #taraddotcom #TARADdotcom #taraddotcomgroup https://www.instagram.com/p/B9_0-NHpWB4/?igshid=fk4bbzprif98

[camyarnettproductionstudios]

Content2020 Film Festival & Media Summit was indeed a memorable experience! We're already excited about what Content2021 will bring!For more info visit www.christianmediaconference.com Cameron Arnett BJ Billi Arnett Mic Sykes Jas Cherrise Reagan Byobb Stephanie Givhan Pivotal Rachael Sales Shawn Collins Tim Shields Carla McDougal Lindsey McCabe Lauren Crowder Patricia Crowder Christine Tonkin Alexis Stavia Tonkin Anita Hintz Cordell Leland Klassen Comedy (Official)  Jonathan Nicolas Fred Mosely #filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslife

[camyarnettproductionstudios]

Content2020 Film Festival & Media Summit continues to be an awesome experience! Great worship, awesome speakers and workshops, great laughs and great WORD! It was so GOOD this year at Capernaum Studios!For more info visit www.christianmediaconference.com #filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslife

[camyarnettproductionstudios]

Content2020 Film Festival & Media Summit!!!!!! A powerful, awesome, life changing and unforgettable experience!For more info visit www.christianmediaconference.com #filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslife

[camyarnettproductionstudios]

Content2020 Film Festival & Media Summit continues to be an awesome experience! Great worship, awesome speakers and workshops, great laughs and great WORD! It was so GOOD this year at Capernaum Studios!For more info visit www.christianmediaconference.com #filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslife

[camyarnettproductionstudios]

We're so pleased to congratulate BJA Today with host BJ Billi Arnett for being awarded the "Best Christian - Freedom from Bondage Award" at Content2020 Film Festival & Media Summit! For more info about BJA Today visit camyarnett.com#filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslifeCameron Arnett

[camyarnettproductionstudios]

We had a BLAST interviewing founder and president Tammy Cox Lane of Capernaum Studios and Tammy Lane Productions, award-winning musical artist Michael W. Smith, and film music composer and pianist Tyler Smith on the set of BJA Today with host BJ Billi Arnett at Content2020 Film Festival & Media Summit! What an amazing experience with such an awesome powerhouse! Another piece to the grand puzzle of Content2020!

[camyarnettproductionstudios]

Content2020 Film Festival & Media Summit  was nothing less than phenomenal! It brings sweet memories to recount the past week! If you missed this one, please plan to attend the next. This is such a great space for filmmakers and creatives to connect and network! For more info visit www.christianmediaconference.com #filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslife

[camyarnettproductionstudios]

Content2020 Film Festival & Media Summit was nothing less than phenomenal! It brings sweet memories to recount the past week! If you missed this one, please plan to attend the next. This is such a great space for filmmakers and creatives to connect and network! For more info visit www.christianmediaconference.com #filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslife

[camyarnettproductionstudios]

Looking back at DAY 3... this event continues to be an awesome experience! Great worship, awesome speakers and workshops, great laughs and great WORD! Content2020 Film Festival & Media Summit is so GOOD this year at Capernaum Studios! For more info visit www.christianmediaconference.com As always we look forward to what the day holds with movie screenings and awards show!#filmfestival #mediasummit #media #film #festivals #movie #film #FilmMaker #filmmakers #filmmakerslife

[camyarnettproductionstudios]

Looking back at DAY 2... what an awesome experience! Great worship, awesome speakers and workshops, great laughs and great WORD! Content2020 Film Festival & Media Summit is so GOOD this year at Capernaum Studios! For more info visit www.christianmediaconference.com As always we look forward to what the day holds with movie screenings, workshops, and more!