The gaming business revolves around the number of "active users"; the more, the merrier. Online gaming platforms rely their business on players, without whom failure is inevitable. So how do you find players for the game? Player acquisition is the answer. And even when you acquire players at a high rate, your success is not guaranteed unless you retain them. Hence player retention is also an essential requirement for the survival of the online gaming business. This article will find everything you need to know about customer acquisition and retention, plus 4 differences between them.
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How Audible tries to retain customers who wants to cancel services...
About a month ago, I felt an urge to try out #Audible. Hoping to listen-read Dune, but not willing to pay for the service, I signed up for 30 days trial and put a reminder at #Wunderlist to cancel the subscription by today (or 3 days ago).
Though it was an enticing idea, realized that I just didn’t have enough time to consume more audio products in addition to 10 podcasts subscribed in #Stitcher, recently re-subscribed mlb.tv, as well as few other radio services.
Anyways, as I was navigating through the typical mystic path of a member cancellation and discovered savvy ways to try to keep customer to continue to pay.
Here’s the first view when I click to cancel the service
Nothing special, just a visual reminder on what I am cancelling for. below the screen, they ask for reason why
I selected “It’s too expense!”” I lied. then surprisingly, more screen popped out! They offered 50% off for 3 mos!! Nicely done.
But, I still wanted to cancel, then this new offering shows up. Pay $9.95 annually to keep your credit, etc....
I’ve unsubscribed few other services before (namely Google Play and Spotify), but haven’t seen this level of retention efforts before. Wondering if this is a new personalized effort or something already in the market place
Customer retention refers to the procedure followed by a company or product to retain its customers over a period with some exclusive offers.
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