#dmarc policy

[yahoo-postmaster]

An Update on Enforcing Email Standards

By Clea Moore, Principal Product Manager

As we have shared in the past, our mission is to deliver messages that our users want to receive and filter out the messages they don't. We have received a lot of questions and listened to a lot of feedback. So today we released some updates to our documentation on the Sender Hub regarding the upcoming changes in 2024. Check out our updated “Sender Requirements & Recommendations” and “FAQs” pages for more information.

As a reminder, beginning in February 2024, we will be enforcing certain standards for all senders, including: 

Properly authenticating your mail

Keeping complaint rates low

The requirements for “bulk” senders will be more strict, including:

Enabling easy, one-click unsubscribe (starting June 2024)

Authenticating with both SPF and DKIM

Publishing a DMARC policy 

Please make sure you are following these new guidelines, which are designed to improve the experience of our users and fight abuse. Enforcement will be gradually rolled out, as we monitor compliance through the first half of the year.  

Still have questions after reviewing the new documentation? Reach out to us at mail-questions@yahooinc.com.

[sendcrux]

Best Email Marketing Platform In The Usa: Tips To Avoid The Spam Folder In 2024

Introduction

In 2024, keeping your emails out of spam folders is more important than ever. To succeed in email marketing, you need to maintain a high deliverability rate. This article reveals seven foolproof strategies to ensure your emails land in inboxes rather than spam. From mastering the best SMTP for cold email to choosing the right cold email automation in the USA, we’ll cover everything you need to optimize your email marketing efforts. Stick with us to get actionable insights that will help you boost your email deliverability and overall campaign effectiveness.

Understanding SMTP for Cold Email

What is SMTP for Cold Email? SMTP, or Simple Mail Transfer Protocol, is the backbone of email communication, facilitating the transfer of emails between servers. Grasping how SMTP works is essential for running effective cold email campaigns.

Why SMTP Matters for Deliverability Using the right SMTP settings is crucial for ensuring your emails are delivered successfully. SMTP helps authenticate and transmit your messages, playing a significant role in avoiding issues like emails being flagged as spam.

Optimizing Your SMTP Settings To get the best results from your cold email campaigns, fine-tune your SMTP settings. This includes configuring authentication methods, encryption protocols, and server settings. Properly optimized SMTP settings help ensure your emails reach their intended recipients efficiently and reliably.

Crafting Engaging Cold Emails

The Power of Well-Crafted Cold Emails Creating engaging and well-crafted emails is key to the success of your cold email campaigns. Your goal is to capture your recipient’s attention and convey your message effectively right from the start.

Personalizing Your Content Tailoring your cold emails to individual recipients can make a huge difference. Use names and relevant details to make your emails more meaningful and engaging.

Using Dynamic Content Incorporate dynamic content to boost relevance. Features like personalized recommendations and dynamic subject lines can significantly enhance engagement and resonate better with your audience’s preferences.

Ensuring Optimal Sender Reputation

Understanding Sender Reputation Your sender reputation greatly impacts email deliverability. A positive reputation ensures your emails land in the inbox rather than being flagged as spam.

Tips for Maintaining a Positive Reputation To keep your sender reputation intact, send relevant and valuable content, follow industry best practices, and avoid practices that could lead to negative perceptions from email service providers.

Proactive Monitoring Regularly monitor your sender reputation metrics and address issues promptly. Quick resolution of problems is crucial for maintaining a good email deliverability profile.

Leveraging Advanced Email Authentication

SPF, DKIM, and DMARC Explained SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are essential authentication protocols that improve email security and authenticity.

Implementing These Protocols Set up SPF, DKIM, and DMARC to enhance your email deliverability. These measures help build trust with email service providers and reduce the risk of your emails being flagged as suspicious or fraudulent.

Verification Tools and Resources Utilize tools and resources to verify your email authentication status. Third-party services and features within email marketing platforms can help you monitor and ensure proper implementation of SPF, DKIM, and DMARC.

Regularly Cleaning and Updating Email Lists

The Importance of a Clean Email List Keeping your email list clean and current is crucial for effective email marketing. An updated list ensures that your messages reach engaged and interested recipients.

Tips for List Maintenance Regularly clean your email lists by removing duplicates, outdated addresses, and inactive subscribers. Verification processes are essential to improve list accuracy and reduce the chances of emails bouncing or being marked as spam.

Impact of Inactive Addresses Inactive or invalid email addresses can harm your deliverability. High bounce rates and spam complaints from outdated addresses can damage your sender’s reputation and hurt the success of your email campaigns.

By implementing these strategies, you’ll be well on your way to optimizing your email deliverability and running successful cold email campaigns.

Visit: www.sendcrux.com

[ericvanderburg]

Stop phishing with help from updated DMARC policy handling

http://securitytc.com/TCTpKp

[b2bcybersecurity]

Fertigung: Nur 19 Prozent mit E-Mail-Authentifizierung 

Trotz zunehmender Cyberangriffe haben Unternehmen aus dem Sektor Produktion und Fertigung keinen umfassenden Schutz gegen Phishing- und Spoofing-Angriffe. Eine Umfrage zeigt, dass nur 19 Prozent der Fertigungsunternehmen strenge Richtlinien zur E-Mail-Authentifizierung eingeführt haben. Eine aktuelle, globale Studie des E-Mail-Sicherheitsanbieters EasyDMARC zeigt, dass zwar 61 Prozent der Fertigungsunternehmen das E-Mail-Authentifizierungsprotokoll DMARC (Domain-based Message Authentication, Reporting, and Conformance) implementiert hat, aber nur 19 Prozent eine strenge Authentifizierungsrichtlinie anwendet, die einen umfassenden Schutz gegen Phishing- und Spoofing-Angriffe bietet. Kaum Phishing- und Spoofing-Schutz Die Studie untersuchte die 4.796 größten Fertigungsunternehmen weltweit und zeigt, dass 43 Prozent der Hersteller, die DMARC implementiert haben, eine DMARC-Richtlinie mit niedriger Sicherheitsstufe verwenden. Diese erlaubt es, das verdächtige E-Mails den Posteingang erreichen können. Fast ein Drittel (31 Prozent) der Unternehmen haben ein höheres Sicherheitsniveau, bei dem verdächtige E-Mails im Junk-Ordner unter Quarantäne gestellt werden, so dass die Benutzer entscheiden können, ob die E-Mails tatsächlich nicht vertrauenswürdig sind. Die sicherste Option ist nur bei 31 Prozent der Unternehmen im Einsatz. Bei dieser Regel werden E-Mails, die die Authentifizierungsprüfung nicht bestehen, sofort zurückgewiesen, um Unternehmen vor potenziellem Schaden zu schützen. Kein DMARC - weniger Sicherheit DMARC ist von entscheidender Bedeutung für die automatische Erkennung und Verhinderung von E-Mail-Spoofing, einer bei Phishing-Angriffen häufig eingesetzten Taktik. Die ordnungsgemäße Implementierung von DMARC kann das Phishing-Risiko drastisch reduzieren, da so sichergestellt wird, dass E-Mails, die die Authentifizierungsprüfung nicht bestehen, nicht in den Posteingang gelangen. Dadurch wird das Risiko, dass E-Mail-Benutzer auf bösartige Links klicken, eliminiert. Obwohl das DMARC-Protokoll bereits seit über einem Jahrzehnt verfügbar ist, zeigt die EasyDMARC-Studie, dass die große Mehrheit der Unternehmen aus dem produzierenden Sektor seine Schutzfunktionen noch nicht voll ausgeschöpft hat. Wandel im Fertigungssektor Der Fertigungssektor hat sich in den letzten Jahren rasant gewandelt und ist von isolierten Programmen zu vernetzten Softwaresystemen übergegangen, was zu mehr Konnektivität und Datentransparenz führt. Diese zunehmende Vernetzung ist zwar gut für die Produktivität, erhöht aber auch die Sicherheitsschwachstellen. So hat das Weltwirtschaftsforum das verarbeitende Gewerbe in drei aufeinander folgenden Jahren als die Branche ermittelt, die am häufigsten Ziel von Cyberangriffen ist. Trotz dieser zunehmenden Cyber-Bedrohungen hat EasyDMARC festgestellt, dass der Sektor einen geringen Cyber-Reifegrad aufweist, was die Notwendigkeit eines stärkeren Bewusstseins für die Bedeutung der ordnungsgemäßen Implementierung eines strengen E-Mail-Schutzes unterstreicht.   Über EasyDMARC EasyDMARC ist Anbieter einer E-Mail-Sicherheits- und Zustellbarkeits-Plattform, die die E-Mail-Authentifizierung rationalisiert und hilft, Cyberangriffsrisiken zu minimieren. Mit fortschrittlichen Tools wie dem KI-gestützen DMARC Report Analyzer, DMARC (Domain Base Message Authentication, Reporting und Conformance), SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail)-Cloud Mangement-Lösungen und der Überwachung der E-Mail-Quellen-Reputation hilft die SaaS-Plattform von EasyDMARC Kunden, sicher zu bleiben und den Zustand ihrer Domains ohne Risiko zu erhalten.   Passende Artikel zum Thema Lesen Sie den ganzen Artikel

[shosiblog]

What Are the Best Practices for Optimizing Email Deliverability?

In the world of digital marketing, email remains one of the most powerful tools for reaching and engaging with your audience. However, the effectiveness of your email campaigns depends significantly on one crucial factor: deliverability. Email deliverability refers to the ability to deliver emails to your subscribers' inboxes successfully. Here are the best practices for optimizing email deliverability to ensure your messages reach their intended recipients.

1. Build a Quality Email List

Use Double Opt-In

Implement a double opt-in process to confirm subscribers' interest in receiving your emails. This involves sending a confirmation email after someone signs up, ensuring that only genuinely interested recipients are added to your list.

Regularly Clean Your List

Remove inactive subscribers and invalid email addresses from your list regularly. This reduces the chances of your emails being marked as spam and helps maintain a high sender reputation.

2. Authenticate Your Emails

SPF, DKIM, and DMARC

Set up SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) records for your domain. These authentication protocols help email providers verify that your emails are genuinely from your domain, reducing the likelihood of your emails being marked as spam.

Use a Dedicated IP Address

If you send a high volume of emails, consider using a dedicated IP address. This isolates your sending reputation from other senders, allowing you to build and maintain a positive reputation more effectively.

3. Craft Engaging and Relevant Content

Personalize Your Emails

Personalized emails have higher open and engagement rates. Use the recipient's name and other relevant information to tailor your content and make it more appealing.

Avoid Spammy Content

Avoid using trigger words and phrases commonly associated with spam, such as "Free," "Limited Time Offer," or "Act Now." Also, maintain a balanced text-to-image ratio and ensure your emails are not overly promotional.

4. Optimize Email Design and Layout

Mobile-Friendly Design

With many users accessing emails on their mobile devices, it's crucial to use a responsive design that looks great on all screen sizes. Test your emails on various devices to ensure they are easy to read and navigate.

Clear Call-to-Action (CTA)

Include a clear and compelling CTA that guides the recipient on what to do next. A well-designed CTA improves engagement and encourages interaction with your emails.

5. Monitor and Improve Email Engagement

Track Key Metrics

Regularly monitor key email metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. Analyzing these metrics helps you understand what works and what doesn't, allowing you to make necessary adjustments.

Segment Your Audience

Segment your email list based on various criteria such as demographics, past behaviors, and engagement levels. This allows you to send targeted and relevant content to each segment, improving overall engagement.

6. Test and Optimize

A/B Testing

Conduct A/B tests on different elements of your emails, such as subject lines, sender names, content, and CTAs. Testing helps you identify what resonates best with your audience and optimize your emails for better performance.

Regularly Update Content

Keep your content fresh and relevant by regularly updating your email templates, offers, and information. This prevents your emails from becoming stale and keeps your subscribers engaged.

7. Maintain Compliance with Regulations

Follow GDPR and CAN-SPAM Act

Ensure your email marketing practices comply with regulations such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act. Provide clear unsubscribe options, honor opt-out requests promptly, and respect your subscribers' privacy.

Obtain Consent

Always obtain explicit consent from recipients before adding them to your email list. This builds trust and reduces the likelihood of your emails being marked as spam.

Conclusion

Optimizing email deliverability is essential for the success of your email marketing campaigns. By building a quality email list, authenticating your emails, crafting engaging content, and continuously monitoring and improving your strategies, you can ensure that your emails reach your subscribers' inboxes and achieve the desired impact.

Ready to elevate your digital marketing skills? Enroll in the Best Digital Marketing Course in Coimbatore and master the art of email marketing and more!

[yonarida]

Definisi dan Fungsi SPF, DKIM, dan DMARC

SPF, DKIM, dan DMARC adalah protokol autentikasi email yang dirancang untuk mencegah email spoofing dan meningkatkan keamanan pengiriman email.

1. SPF (Sender Policy Framework)

Penjelasan: SPF adalah sistem validasi email yang memungkinkan penerima untuk memverifikasi apakah email yang diterima berasal dari server yang diizinkan oleh domain pengirim. SPF menggunakan catatan DNS untuk menentukan server mana yang diizinkan untuk mengirim email atas nama domain tertentu.

Fungsi:

Mengurangi Email Spoofing: Mencegah email palsu yang mengaku berasal dari domain Anda.

Meningkatkan Kepercayaan Pengiriman: Memberi tahu penyedia layanan email penerima bahwa email Anda dikirim dari server yang sah, yang dapat meningkatkan deliverability.

Membantu Filter Spam: Membantu filter spam dalam mengidentifikasi dan memblokir email yang tidak sah.

Cara Kerja:

Pengirim menetapkan catatan SPF dalam DNS domain mereka yang mencantumkan server yang diizinkan untuk mengirim email.

Server penerima memeriksa catatan SPF ini untuk memverifikasi bahwa email berasal dari server yang sah.

2. DKIM (DomainKeys Identified Mail)

Penjelasan: DKIM adalah metode autentikasi email yang memungkinkan pengirim untuk menandatangani email secara digital menggunakan kunci kriptografi. Tanda tangan ini memungkinkan penerima untuk memverifikasi bahwa email tersebut benar-benar dikirim oleh domain pengirim dan tidak diubah selama perjalanan.

Fungsi:

Mencegah Email Tampering: Memastikan bahwa konten email tidak diubah sejak dikirim dari server pengirim.

Validasi Pengirim: Memungkinkan penerima untuk memverifikasi bahwa email benar-benar dikirim oleh domain yang diklaim.

Meningkatkan Deliverability: Menunjukkan kepada penyedia layanan email penerima bahwa email tersebut sah, yang dapat membantu menghindari penyaringan spam.

Cara Kerja:

Pengirim menambahkan tanda tangan digital ke header email menggunakan kunci pribadi mereka.

Penerima memverifikasi tanda tangan ini menggunakan kunci publik yang diterbitkan dalam catatan DNS domain pengirim.

3. DMARC (Domain-based Message Authentication, Reporting & Conformance)

Penjelasan: DMARC adalah protokol autentikasi email yang bekerja dengan SPF dan DKIM untuk memberikan mekanisme pelaporan dan kebijakan yang memungkinkan pengirim untuk menentukan bagaimana email yang gagal autentikasi SPF atau DKIM harus ditangani.

Fungsi:

Menggabungkan SPF dan DKIM: Memastikan email harus lulus autentikasi SPF atau DKIM, atau keduanya.

Menentukan Kebijakan: Mengizinkan domain pengirim untuk menentukan kebijakan yang harus diikuti oleh penerima jika email gagal autentikasi (misalnya, ditolak, dihapus, atau dikarantina).

Pelaporan: Memberikan laporan kepada domain pengirim tentang email yang dikirim atas nama domain mereka dan hasil autentikasi.

Cara Kerja:

Pengirim menetapkan catatan DMARC dalam DNS domain mereka, yang mencakup kebijakan pengendalian dan alamat email untuk menerima laporan.

Server penerima memeriksa autentikasi SPF dan DKIM email dan mematuhi kebijakan DMARC yang ditentukan oleh pengirim.

Ringkasan Manfaat:

SPF: Mengurangi email spoofing dengan memverifikasi server pengirim yang sah.

DKIM: Mencegah manipulasi email dengan menandatangani email secara digital.

DMARC: Menggabungkan SPF dan DKIM, menyediakan mekanisme pelaporan dan kebijakan untuk mengelola email yang gagal autentikasi.

Dengan menggunakan SPF, DKIM, dan DMARC bersama-sama, pengirim dapat secara signifikan meningkatkan keamanan dan kepercayaan dalam pengiriman email mereka, serta mengurangi risiko email spoofing dan phishing.

[mohalimedia]

Mastering Email Marketing: A Comprehensive Guide to Success

Email marketing leverages emails to promote products/services. It’s cost-effective, personalized, and reaches a wide audience, fostering customer engagement and sales.

Understanding Email Marketing

What is Email Marketing?

At its core, email marketing involves sending commercial messages to a group of people via email. These messages can range from promotional offers and product updates to newsletters and transactional emails. The goal is to build and nurture relationships with customers, drive engagement, and ultimately, generate revenue.

Benefits of Email Marketing

High ROI: According to research, email marketing generates an average ROI of $42 for every $1 spent. This impressive ROI is attributed to its low cost and high effectiveness.

Direct Communication: Email allows you to communicate directly with your audience, delivering tailored messages based on their preferences and behaviors.

Scalability: Whether you’re a small business or a multinational corporation, email marketing can be scaled to accommodate your needs.

Measurable Results: With email marketing platforms, you can track metrics such as open rates, click-through rates, and conversions, providing valuable insights into the effectiveness of your campaigns.

Building Your Email List

Permission-Based Marketing

Building a quality email list is essential for the success of your email marketing efforts. It’s crucial to obtain permission from individuals before adding them to your list to ensure compliance with anti-spam regulations such as the CAN-SPAM Act in the United States and GDPR in the European Union.

Opt-In Incentives

Offering incentives such as discounts, exclusive content, or free resources can encourage visitors to subscribe to your email list. These opt-in incentives not only attract subscribers but also help establish goodwill and trust with your audience.

Segmenting Your Audience

Segmentation allows you to divide your email list into smaller, targeted groups based on demographics, preferences, or behaviors. By sending relevant content to each segment, you can increase engagement and conversion rates.

Crafting Compelling Email Campaigns

Subject Lines and Preview Text

The subject line and preview text are the first things subscribers see when they receive your email. Craft compelling subject lines that are concise, relevant, and arouse curiosity to entice recipients to open your emails.

Personalization

Personalization is key to creating meaningful connections with your audience. Use subscriber data to personalize email content, including recipient names, product recommendations, and tailored offers.

Valuable Content

Deliver value to your subscribers by providing informative, entertaining, or educational content. Whether it’s industry insights, how-to guides, or customer success stories, aim to enrich the subscriber experience with each email.

Call-to-Action (CTA)

A clear and compelling call-to-action prompts recipients to take the desired action, whether it’s making a purchase, downloading a resource, or signing up for an event. Place CTAs strategically within your emails and use persuasive language to encourage clicks.

Why you need to choose Mohali Media?

Optimizing Email Deliverability

Sender Reputation

Maintaining a positive sender reputation is crucial for ensuring your emails reach recipients’ inboxes. Factors that influence sender reputation include email authentication, low complaint rates, and engagement metrics.

Email Authentication

Implement authentication protocols such as SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify the authenticity of your emails and prevent spoofing and phishing attacks.

List Hygiene

Regularly clean your email list by removing inactive or invalid email addresses. High bounce rates and low engagement can negatively impact your sender reputation and deliverability rates.

Analyzing and Optimizing Performance

Key Metrics

Track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to evaluate the performance of your email campaigns. Identify trends and patterns to inform future strategies and optimizations.

A/B Testing

Experiment with different elements of your emails, such as subject lines, content, CTAs, and send times, through A/B testing. Analyze the results to identify what resonates best with your audience and refine your approach accordingly.

Leveraging Automation

Welcome Series

Automated welcome emails provide a warm introduction to new subscribers, set expectations, and deliver valuable content. By nurturing new leads from the outset, you can increase engagement and conversion rates.

Drip Campaigns

Drip campaigns involve sending a series of automated emails over time, delivering relevant content based on subscriber actions or predefined triggers. These campaigns help keep your brand top-of-mind and guide prospects through the customer journey.

Behavior-Based Triggers

Triggered emails based on user behavior, such as abandoned cart reminders, re-engagement campaigns, and post-purchase follow-ups, allow you to deliver timely and relevant messages, increasing the likelihood of conversion.

Why are you need to choose Mohali Media?

Embracing Mobile Optimization

With the proliferation of smartphones and tablets, optimizing your emails for mobile devices is no longer optional—it’s essential. Ensure your emails are responsive, with clear calls-to-action and easy-to-read content, to provide a seamless experience across devices.

Email marketing is a powerful and cost-effective way for businesses to communicate with their audience, nurture leads, and drive sales. By creating targeted and personalized campaigns, businesses can build strong relationships with customers and prospects. This article will explore various aspects of email marketing, including platforms, software, examples, tips, and types of email marketing.

1. Email Marketing Platforms

Email marketing platforms are tools that allow businesses to create, manage, and analyze email campaigns. These platforms offer a range of features, such as:

Email Design: Create visually appealing emails using templates and drag-and-drop editors.

Segmentation: Divide your email list into smaller groups based on criteria like demographics, behavior, or purchase history.

Automation: Set up automated email sequences based on triggers such as sign-ups, purchases, or interactions.

Analytics and Reporting: Track performance metrics such as open rates, click-through rates, and conversion rates.

Popular email marketing platforms include Mailchimp, Constant Contact, Campaign Monitor, and Sendinblue.

2. Email Marketing Software

Email marketing software provides the tools to create and manage email campaigns efficiently. Some key features include:

List Management: Organize and maintain your email list, including segmenting and targeting specific groups.

Campaign Creation: Design and schedule email campaigns, using templates or custom designs.

Automation: Set up drip campaigns and triggered emails based on user actions.

Tracking and Reporting: Monitor campaign performance and use data to optimize future campaigns.

3. Email Campaigns

Email campaigns are a series of emails sent to a targeted audience with a specific goal in mind, such as promoting a new product or event. Effective email campaigns:

Have a clear goal: Define what you want to achieve with the campaign, such as driving sales or increasing engagement.

Provide value: Offer valuable content, discounts, or promotions to keep subscribers interested.

Use personalization: Tailor content to the recipient’s preferences and behavior.

Include a call-to-action: Encourage recipients to take specific actions, such as visiting a website or making a purchase.

4. Email Lists for Marketing

An email list is a collection of email addresses and other information about contacts. Effective list management involves:

Building and growing the list: Use opt-in forms on your website, social media, and other channels to collect email addresses.

Maintaining list hygiene: Regularly clean your list by removing inactive or invalid email addresses.

Segmenting your list: Divide your list into smaller groups based on various criteria to create targeted campaigns.

5. Free Email Marketing Services

Many email marketing platforms offer free plans with basic features for small businesses or individuals. These plans typically include:

Limited email sends: A cap on the number of emails you can send per month.

Basic templates: Access to a selection of pre-designed email templates.

Limited automation: Basic automation features such as welcome emails.

Popular free email marketing services include Mailchimp, Sendinblue, and MailerLite.

6. Email Marketing Examples

Successful email marketing campaigns share certain characteristics, such as:

Personalization: Using the recipient’s name and tailoring content to their interests.

Compelling subject lines: Crafting attention-grabbing subject lines that encourage opens.

Clear call-to-action: Providing a clear and concise call-to-action that guides recipients to take action.

Responsive design: Ensuring emails look great on both desktop and mobile devices.

What are the four types of email marketing?

Email marketing encompasses a variety of strategies that businesses can use to communicate with their audiences, nurture relationships, and drive conversions. There are four primary types of email marketing campaigns that marketers commonly use:

Promotional Emails:

Promotional emails focus on encouraging recipients to take a specific action, such as making a purchase or signing up for a service.

These emails often include limited-time offers, discounts, product launches, or seasonal promotions.

They may also feature a strong call-to-action (CTA) to guide recipients toward the desired outcome.

Transactional Emails:

Transactional emails are triggered by a recipient’s interaction with a business or website, such as making a purchase or signing up for a service.

Examples include order confirmations, shipping notifications, account creation confirmations, password resets, and subscription renewals.

These emails are typically automated and provide essential information to the recipient.

Relationship-Building Emails:

Relationship-building emails aim to nurture relationships with customers and prospects by providing valuable content and fostering engagement.

Examples include welcome emails for new subscribers, onboarding emails to help customers get started with a product or service, and re-engagement emails for inactive subscribers.

These emails may include educational content, tips, guides, or other resources to keep recipients engaged and informed.

Newsletters:

Newsletters provide regular updates to subscribers, often including company news, industry insights, and curated content.

They may feature blog posts, upcoming events, product updates, customer stories, and other relevant information.

Newsletters help keep your brand top-of-mind and can drive traffic to your website or social media channels.

By using a combination of these four types of email marketing campaigns, businesses can effectively engage with their audiences, build relationships, and achieve their marketing goals.

What are the 5 steps of email marketing?

Email marketing is a powerful way for businesses to engage with their audience and drive conversions. Following a systematic approach can help you create successful email marketing campaigns. Here are five essential steps to guide you through the process:

Define Your Goals and Target Audience:

Start by establishing clear, measurable goals for your email marketing campaign. These goals might include increasing sales, generating leads, or growing your subscriber list.

Identify your target audience and segment your email list based on demographics, interests, behaviors, or other relevant criteria. This allows you to tailor your content and messaging for specific groups.

Create Compelling Content and Design:

Craft engaging content that resonates with your target audience. This may include personalized messages, valuable information, or special offers.

Use a clean and visually appealing design that aligns with your brand identity. Ensure your emails are optimized for both desktop and mobile devices for the best user experience.

Include a clear and actionable call-to-action (CTA) that guides recipients toward the desired outcome.

Plan and Automate Your Campaigns:

Schedule your email campaigns at strategic times when your audience is most likely to engage with your content.

Consider using email marketing automation to set up triggered emails based on user actions, such as welcome emails for new subscribers or follow-up emails after a purchase.

Create a content calendar to maintain consistency and organization across your campaigns.

Track and Analyze Performance:

Monitor key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to assess the effectiveness of your campaigns.

Use analytics tools provided by your email marketing platform to gain insights into your audience’s behavior and preferences.

Analyze the data to identify trends and areas for improvement, such as optimizing subject lines, content, or CTAs.

Optimize and Iterate:

Based on your performance data, make adjustments to your email campaigns for continuous improvement.

Test different elements of your emails, such as subject lines, content, design, and send times, to determine what resonates best with your audience.

Keep an eye on industry trends and best practices to stay ahead of the curve and ensure your email marketing strategy remains effective.

By following these five steps, you can create targeted, engaging, and successful email marketing campaigns that help you achieve your business goals and foster strong relationships with your audience.Why is email marketing useful?

Email marketing is a powerful and versatile tool for businesses of all sizes. It is useful for several reasons, making it a key component of any successful digital marketing strategy. Here are some of the main benefits of email marketing:

Direct and Personalized Communication:

Email marketing allows businesses to communicate directly with their audience, providing personalized content and offers tailored to individual preferences and behaviors.

Segmentation enables businesses to target specific groups within their email list, making messages more relevant and engaging.

Cost-Effective:

Email marketing is a cost-effective way to reach a large audience with minimal expense.

Most email marketing platforms offer affordable plans, making it accessible to businesses with different budget sizes.

High ROI:

Email marketing has a high return on investment (ROI) compared to other digital marketing channels.

The ability to track performance and make data-driven adjustments helps optimize campaigns for better results.

Builds Relationships and Engagement:

By providing valuable content and offers, email marketing helps nurture relationships with customers and prospects.

Regular communication keeps your brand top of mind and fosters customer loyalty.

Measurable Results:

Email marketing platforms provide robust analytics that allow you to track open rates, click-through rates, conversion rates, and other metrics.

These insights enable you to assess the effectiveness of your campaigns and make data-driven decisions.

Scalable and Flexible:

Email marketing is scalable, allowing you to reach a small targeted group or a large audience depending on your needs.

It is also flexible, enabling you to experiment with different types of content, formats, and designs to see what works best for your audience.

Supports Automation:

Email marketing platforms offer automation features such as triggered emails, drip campaigns, and follow-up sequences.

Automation streamlines your campaigns and helps deliver timely, relevant content to your audience.

Boosts Website Traffic and Sales:

Emails can drive traffic to your website or online store through links and CTAs, potentially leading to more sales and conversions.

Promotional emails can also directly influence purchasing decisions, encouraging customers to take advantage of special offers and discounts.

Integrates with Other Marketing Channels:

Email marketing can be seamlessly integrated with other digital marketing channels, such as social media and content marketing.

This integration allows for a cohesive, multi-channel approach to marketing.

Compliance with Data Privacy Laws:

When done correctly, email marketing can comply with data privacy laws and regulations such as GDPR and CAN-SPAM, offering recipients the option to opt-out and manage their subscription preferences.

In summary, email marketing is a versatile and effective tool that provides businesses with the ability to engage with their audience, build relationships, and drive conversions. Its direct and personalized nature, combined with cost-effectiveness and measurability, makes it an essential part of any comprehensive marketing strategy.When to use email marketing?   

Email marketing can be a highly effective tool for businesses to connect with their audience and achieve a variety of marketing goals. Here are some situations when it is beneficial to use email marketing:

Product Launches and Announcements:

Email is a great way to inform your subscribers about new products, services, or features. It allows you to generate excitement and drive initial interest and sales.

Sales, Promotions, and Special Offers:

Use email to promote sales, discounts, or exclusive offers to incentivize purchases. Target specific segments of your list for the most impact.

Customer Onboarding:

Welcome new customers with a series of emails that introduce them to your brand, products, and services. Provide helpful resources and tutorials to guide them through the onboarding process.

Customer Retention and Loyalty Building:

Maintain relationships with existing customers through personalized emails, loyalty rewards, and exclusive offers. Regular communication helps build customer loyalty and encourages repeat business.

Event Invitations and Updates:

Send emails to invite your audience to events such as webinars, workshops, and conferences. Follow up with reminders and post-event summaries to keep attendees engaged.

Content Distribution and Newsletters:

Share valuable content with your subscribers, such as blog posts, videos, or industry insights. Newsletters can help establish your brand as a thought leader and keep your audience informed and engaged.

Lead Nurturing:

Use email marketing to guide potential customers through the buying journey by providing relevant content and information. This can help turn leads into paying customers.

Re-engagement Campaigns:

Reach out to inactive or unengaged subscribers with targeted campaigns to rekindle their interest. Offer special incentives or personalized content to bring them back.

Post-Purchase Follow-Ups:

Follow up with customers after a purchase to thank them, ask for feedback, and offer support or recommendations for related products.

Surveys and Feedback Requests:

Use email to gather feedback from customers through surveys or polls. This information can provide valuable insights into your products and services.

In general, email marketing is useful whenever you want to communicate directly with your audience, provide value, and drive engagement or conversions. By tailoring your campaigns to specific goals and audience segments, you can maximize the effectiveness of your email marketing efforts.

learn more>>>>> https://mohalimedia.com/

[cyber-techs]

9 Best Practices for Email Marketing Security

Email marketing is a powerful tool for businesses to engage with customers, but it also presents security risks. Cybercriminals often target email campaigns to steal sensitive information or spread malware. To safeguard your email marketing efforts, it's crucial to follow best practices that enhance security and protect both your business and your recipients. Here are nine best practices for email marketing security:

1. Use Strong Authentication Methods

Implementing strong authentication methods, such as multi-factor authentication (MFA), adds an extra layer of security. This ensures that only authorized users can access your email marketing platform, significantly reducing the risk of unauthorized access.

2. Regularly Update and Patch Software

Ensure that your email marketing software and all related systems are regularly updated and patched. Cybercriminals often exploit vulnerabilities in outdated software to gain access to sensitive information. Keeping your systems up-to-date mitigates this risk.

3. Encrypt Sensitive Data

Encryption is crucial for protecting sensitive information transmitted via email. Use Secure Sockets Layer (SSL) or Transport Layer Security (TLS) to encrypt data in transit. Additionally, consider encrypting sensitive data stored within your email marketing platform.

4. Monitor and Audit Email Activity

Regularly monitoring and auditing email activity can help detect suspicious behavior early. Implement logging and tracking mechanisms to keep an eye on email campaigns, login attempts, and any changes to account settings.

5. Educate Your Team

Human error is a significant factor in many security breaches. Educate your team on email security best practices, phishing scams, and the importance of using strong passwords. Regular training sessions can help keep security top of mind.

6. Implement SPF, DKIM, and DMARC

Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC) to protect your domain from being used in email spoofing attacks. These protocols verify that your emails are coming from authorized servers, reducing the risk of phishing attacks.

7. Use a Secure Email Gateway

A secure email gateway can help filter out malicious emails before they reach your inbox. These gateways scan incoming and outgoing emails for malware, phishing attempts, and other security threats, providing an additional layer of protection.

8. Regularly Back Up Data

Regular backups ensure that you can recover your data in the event of a security breach or system failure. Ensure that backups are stored securely and are tested regularly to confirm their integrity and effectiveness.

9. Be Cautious with Third-Party Integrations

Third-party integrations can enhance the functionality of your email marketing platform, but they can also introduce security risks. Only integrate with trusted third-party services and regularly review their security practices. Ensure that they comply with relevant data protection regulations.

Conclusion

Securing your email marketing efforts is vital to protecting your business and your customers. By following these nine best practices, you can significantly reduce the risk of security breaches and ensure that your email marketing campaigns run smoothly and safely. Implementing these measures will not only enhance security but also build trust with your audience, leading to more successful email marketing outcomes.

[johnpaulclancy]

Google & Yahoo's New DMARC Policy Shows Why Businesses Need Email Authentication… Now

Have you been hearing more about email authentication lately? There is a reason for that. It’s the prevalence of phishing as a major security threat. Phishing continues as the main cause of data breaches and security incidents. This has been the case for many years.A major shift in the email landscape is happening. The reason is to combat phishing scams. Email authentication is becoming a…

[bullzeyemedia]

Navigating Google & Yahoo’s New Requirements for Email Senders

In connection with to Google and Yahoo updated email authentication demands, email providers need to react rapidly in order to sustain their inboxes placement in the communication channels. Bullzeye Media Marketing unravels these new variations, stressing e.g on practices that were previously referred to as recommendations and are now requirements. To keep sender rating and prevent a violation to the recipients, the compliance is imperative. Emails are being authenticated with the help of DKIM, SPF, and DMARC and those who mark as spam are reduced, also technically unsubscribe requests are honored promptly. Even the smaller ones abide by these rules because the second step may involve a requirement from everyone to be consistent with them. For Postmark users, Bullzeye provides a concise plan: Put into effect DKIM and SPF custom autentication base. Designate NS with a "p=none" policy. Integrated domains to Google Postmaster Tools to judge spam complaints. Lean on Postmark's all-encompassing spam reporting function. Comprehending all of Gmail drawbacks mainly the no feedback loop is one of the keys to its success. Through postmastertool.google.com signing up, businesses get to see spam statistics, then optimize sender’s reputation, and have an email deliverability improvement.

Read more: New Requirements For Email Senders

[oquebetterunlimitedfreevpnproxy]

how to configure mx using vpn server

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how to configure mx using vpn server

Configuração de servidor VPN para MX

A configuração de um servidor VPN para MX é essencial para garantir uma conexão segura e estável entre diferentes localizações de rede. Uma VPN, ou Virtual Private Network, cria um túnel criptografado que protege os dados transmitidos pela internet. Para configurar um servidor VPN para MX, é importante seguir alguns passos específicos.

Primeiramente, é necessário escolher o tipo de protocolo VPN a ser utilizado. Recomenda-se o uso do protocolo SSL, que oferece um nível mais elevado de segurança. Em seguida, é preciso configurar as permissões de acesso para os usuários que irão se conectar ao servidor. É fundamental criar credenciais de autenticação seguras para garantir a proteção dos dados.

Além disso, a configuração do servidor VPN para MX requer a definição de endereços IP estáticos e a abertura de portas específicas no firewall para permitir o tráfego VPN. Também é importante configurar as políticas de segurança, como a autenticação de dois fatores, para garantir a integridade das conexões.

Por fim, é essencial realizar testes de conectividade para verificar se a configuração do servidor VPN para MX está funcionando corretamente. Durante os testes, é importante verificar a estabilidade da conexão e a velocidade de transmissão de dados.

Em resumo, a configuração de um servidor VPN para MX é um processo técnico que requer atenção aos detalhes para garantir uma conexão segura e confiável entre diferentes localizações de rede. Seguindo os passos corretos, é possível usufruir dos benefícios de uma VPN para aprimorar a comunicação e a segurança dos dados.

Ajustes de rede para envio de e-mails

Para garantir que os e-mails sejam enviados corretamente, é essencial configurar adequadamente as definições de rede no seu servidor de correio eletrônico. Os ajustes de rede desempenham um papel crucial na entrega bem-sucedida de mensagens eletrônicas, evitando que os e-mails sejam filtrados como spam ou que ocorram problemas de entrega.

Um dos primeiros passos para otimizar as configurações de rede é verificar se o DNS (Sistema de Nomes de Domínio) está corretamente configurado. É importante garantir que o registro SPF (Sender Policy Framework) esteja configurado para autorizar os servidores de correio a enviar e-mails em nome do seu domínio. Além disso, o DKIM (DomainKeys Identified Mail) e o DMARC (Domain-based Message Authentication, Reporting, and Conformance) são protocolos adicionais que podem ser implementados para aumentar a segurança e autenticidade dos seus e-mails.

Outro aspecto importante a considerar é a configuração adequada dos registros MX (Mail Exchange) do seu domínio. Os registros MX direcionam o tráfego de e-mails para os servidores de correio corretos, garantindo que as mensagens sejam entregues com eficiência.

Além disso, é fundamental monitorar regularmente as métricas de entrega dos seus e-mails, como taxas de abertura, cliques e taxas de rebote. Isso ajudará a identificar possíveis problemas de entrega e a ajustar as configurações de rede conforme necessário.

Em resumo, os ajustes de rede para envio de e-mails desempenham um papel vital na garantia de uma entrega eficaz de mensagens ele considerando todos esses aspectos, você poderá otimizar as configurações de rede para garantir uma entrega confiável e segura de e-mails.

Tutorial para segurança de conexões MX

Um dos aspectos mais importantes a serem considerados ao configurar uma conta de e-mail é a segurança da conexão MX. Garantir que as comunicações por e-mail sejam seguras é essencial para proteger suas informações e evitar possíveis ataques cibernéticos.

Existem várias etapas que você pode seguir para garantir a segurança de suas conexões MX. Em primeiro lugar, certifique-se de usar um servidor de e-mail confiável e seguro. Escolher um provedor de serviços de e-mail com uma reputação sólida em segurança pode ajudar a proteger suas comunicações contra hackers e spammers.

Além disso, é crucial habilitar a criptografia SSL/TLS em seu servidor de e-mail. Esses protocolos de segurança garantem que as informações trocadas entre seu cliente de e-mail e o servidor sejam criptografadas e protegidas contra interceptação por terceiros mal-intencionados.

Outra medida importante é configurar corretamente as políticas de autenticação de e-mail, como SPF, DKIM e DMARC. Esses protocolos ajudam a verificar a autenticidade das mensagens de e-mail e impedem que remetentes falsos enviem e-mails em nome de seu domínio.

Por fim, lembre-se sempre de manter seu software de e-mail atualizado e de educar os usuários sobre práticas seguras de e-mail, como não clicar em links suspeitos ou fornecer informações confidenciais por e-mail.

Seguindo essas diretrizes e tomando as devidas precauções, você pode garantir a segurança de suas conexões MX e proteger sua privacidade online.

Passo a passo de configuração VPN em servidor

A configuração de uma VPN em um servidor pode ser um processo fundamental para garantir a segurança e privacidade dos dados transmitidos pela rede. Neste artigo, vamos fornecer um passo a passo básico para configurar uma VPN em um servidor de forma eficiente e segura.

Passo 1: Escolha da tecnologia VPN Antes de começar, é importante escolher a tecnologia VPN mais adequada às suas necessidades. Existem várias opções disponíveis, como OpenVPN, IPsec, L2TP, entre outras. Avalie as características de cada uma e escolha a que melhor se adapta ao seu ambiente.

Passo 2: Instalação do software VPN Após escolher a tecnologia VPN, é necessário instalar o software correspondente no servidor. Siga as instruções de instalação fornecidas pelo provedor da VPN para configurar corretamente o software.

Passo 3: Configuração do servidor VPN Depois de instalar o software, é hora de configurar o servidor VPN. Defina as políticas de segurança, configure as chaves de criptografia, defina as configurações de autenticação e estabeleça as conexões necessárias para que a VPN funcione adequadamente.

Passo 4: Configuração dos clientes VPN Por último, é necessário configurar os clientes VPN para que possam se conectar ao servidor de forma segura. Forneça aos usuários as instruções necessárias para configurar a VPN em seus dispositivos, garantindo uma conexão segura e privada.

Seguindo este passo a passo básico, você poderá configurar uma VPN em um servidor de forma eficiente e segura, protegendo os dados transmitidos pela rede contra possíveis ameaças. Lembre-se sempre de manter o software VPN atualizado e de seguir as melhores práticas de segurança para garantir a integridade da sua conexão VPN.

VPN como solução para configuração de MX

As VPNs têm se mostrado uma solução eficaz para a configuração de servidores de e-mail (MX). Quando se trata de configurar adequadamente um servidor MX, a segurança e a privacidade das informações transmitidas são aspectos essenciais a serem considerados. Nesse sentido, as redes virtuais privadas (VPNs) oferecem uma camada extra de proteção ao criptografar todo o tráfego de dados entre os servidores de e-mail e os dispositivos dos usuários.

Ao utilizar uma VPN, a conexão com o servidor MX é criptografada, o que significa que mesmo que os dados sejam interceptados por terceiros mal-intencionados, eles não poderão ser decifrados facilmente. Isso garante que as informações confidenciais enviadas e recebidas por meio do servidor de e-mail permaneçam seguras e protegidas.

Além da segurança, as VPNs também podem ser úteis na configuração de servidores MX ao possibilitar o acesso remoto aos servidores de e-mail de forma segura. Com uma VPN, os administradores de sistemas podem gerenciar as configurações do servidor MX a partir de qualquer lugar, aumentando a eficiência e a praticidade na manutenção e na resolução de problemas.

Em resumo, as VPNs são uma solução altamente recomendada para a configuração de servidores MX, oferecendo segurança, privacidade e praticidade para garantir o bom funcionamento e a integridade das comunicações por e-mail em ambientes corporativos e pessoais.

[brassaikao]

電子郵件的防偽手段 DMARC, DKIM & SPF

以下以 brassaikaotw.com 網域寄送的 brassaikao@brassaikaotw.com 電子郵件為例來說明。 SPF Sender Policy Framework 寄件者原則架構 讓收到 brassaikao@brassaikaotw.com 的郵件伺服器，確認該電子郵件的寄件伺服器，是否為 brassaikaotw.com 所認可的網域和IP位址。 做法上就是在 brassaikaotw.com 的網域代管商，設定能被對方郵件伺服器查詢的 TXT 紀錄。 DKIM DomainKeys Identified Mail 網域金鑰識別郵件 讓收到 brassaikao@brassaikaotw.com 的郵件伺服器，透過非對稱式加密技術來驗證該電子郵件所記載的寄件伺服器，是否真的是 brassaikaotw.com…

[clevertalelover]

ProfitSoci Review: Transform Your Digital Marketing Strategy|

Welcome to my blog post ProfitSoci Review. ProfitSoci is a game-changer for anyone looking to streamline their digital marketing efforts and achieve real results. AI-generated influencers are the upcoming trend in quickly earning money through online platforms.

Traditional email marketing, once the golden standard, is facing challenges, from decreasing open rates to stringent DMARC policies affecting deliverability.

Read the full review here>>>

[ukuzimanya]

Safeguarding Your Business: The Crucial Role of Email Security Solutions

In an era where digital communication is the backbone of business operations, ensuring the security of your emails has never been more critical. As cyber threats continue to evolve, companies face an increasing risk of sensitive information falling into the wrong hands. This is where email security solutions step in, providing a robust defence against potential breaches and safeguarding the integrity of your organisation.

The Growing Threat Landscape

With the rise of sophisticated cyberattacks, email has become a prime target for malicious actors seeking unauthorised access to confidential data. Phishing attempts, ransomware, and other forms of cyber threats often find their entry point through innocuous emails. It is not just large corporations that are at risk; small and medium-sized enterprises are also vulnerable targets.

Understanding Email Security Solutions

Email security solutions encompass a range of tools and protocols designed to protect your organisation from various email-related threats. These solutions typically include advanced spam filters, encryption mechanisms, authentication processes, and real-time monitoring. By employing a multi-layered approach, these systems aim to fortify your email infrastructure and create a formidable defence against cyber threats.

Key Features of Email Security Solutions

Advanced Threat Detection: Modern email security solutions leverage artificial intelligence and machine learning algorithms to detect and mitigate sophisticated threats. These systems can identify patterns indicative of malicious intent, preventing potentially harmful emails from reaching your inbox.

Phishing Protection: Given the prevalence of phishing attacks, robust email security solutions incorporate features to identify and block phishing attempts. This includes analysing email content, checking sender authenticity, and flagging suspicious links to prevent users from falling victim to deceptive tactics.

Data Encryption: To safeguard sensitive information, email security solutions often include encryption features. This ensures that even if an unauthorised party intercepts the email, the content remains unreadable without the appropriate decryption key.

Authentication Protocols: Implementing authentication protocols like DMARC (Domain-based Message Authentication, Reporting, and Conformance) and SPF (Sender Policy Framework) adds an extra layer of security. These protocols verify the legitimacy of incoming emails, reducing the likelihood of email spoofing.

Real-time Monitoring & Alerts: Continuous monitoring of email traffic allows these solutions to identify and respond to threats in real-time. Automatic alerts notify administrators of any suspicious activities, enabling swift action to mitigate potential risks.

The Importance of Investing in Email Security Solutions

Protecting Confidential Information: Businesses regularly exchange sensitive data via email, including financial details, intellectual property, and customer information. Email security solutions safeguard this information, preventing unauthorised access and potential data breaches.

Maintaining Business Continuity: A successful cyberattack can disrupt business operations, leading to downtime and financial losses. Email security solutions play a crucial role in maintaining continuity by preventing malicious activities that could compromise the functionality of your organisation.

Preserving Reputation & Trust: A security breach not only jeopardises your data but can also damage your organisation's reputation. Clients and partners trust you to manage their information securely. Implementing robust email security solutions demonstrates your commitment to protecting their data and building trust in your business relationships.

Meeting Regulatory Compliance: Many industries have stringent regulations regarding the protection of sensitive information. Email security solutions help businesses comply with these regulations, avoiding legal consequences and potential fines.

Conclusion

As cyber threats become more sophisticated, investing in email security solutions is no longer a choice but a necessity. By implementing these solutions, businesses can fortify their defences, protect sensitive information, and ensure the smooth operation of their day-to-day activities. Safeguard your organisation from the evolving threat landscape and instil confidence in your stakeholders by prioritising email security today.

[yonarida]

Handle Bad Email Reputation (dari sisi user)

Menangani reputasi pengirim email yang buruk merupakan tantangan penting untuk memastikan email Anda tidak ditandai sebagai spam dan diterima oleh penerima dengan baik. Berikut beberapa langkah yang dapat diambil untuk memperbaiki reputasi pengirim email:

1. Audit dan Bersihkan Daftar Email

Verifikasi Alamat Email: Pastikan semua alamat email dalam daftar Anda valid dan aktif.

Hapus Email Tidak Aktif: Buang email yang sudah tidak aktif atau tidak merespons dalam jangka waktu tertentu.

Opt-in Dua Kali: Gunakan metode opt-in dua kali untuk memastikan bahwa penerima benar-benar ingin menerima email dari Anda.

2. Kualitas Konten Email

Buat Konten Relevan: Pastikan email yang dikirimkan relevan dan bermanfaat bagi penerima.

Hindari Kata-Kata Spam: Hindari penggunaan kata-kata atau frasa yang sering diasosiasikan dengan spam.

Personalisasi Email: Personalisasi email berdasarkan data penerima untuk meningkatkan engagement.

3. Pengaturan Teknis yang Benar

Gunakan Domain dan IP yang Reputasinya Baik: Pastikan Anda menggunakan domain dan IP yang memiliki reputasi baik.

Implementasi SPF, DKIM, dan DMARC: Pastikan bahwa konfigurasi SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), dan DMARC (Domain-based Message Authentication, Reporting & Conformance) sudah benar.

4. Monitoring dan Analisis

Pantau Bounce Rate: Perhatikan bounce rate dan segera tindak lanjuti email yang tidak terkirim.

Analisis Rasio Buka dan Klik: Analisis rasio buka (open rate) dan klik (click-through rate) untuk mengetahui efektivitas kampanye email Anda.

Lacak dan Tangani Keluhan Spam: Lacak keluhan spam dan segera ambil tindakan korektif untuk mengurangi keluhan tersebut.

5. Interaksi dengan Pengguna

Respon Cepat terhadap Keluhan: Tanggap dengan cepat terhadap keluhan atau permintaan berhenti langganan.

Fasilitasi Penghentian Langganan: Buat proses berhenti langganan (unsubscribe) yang mudah dan cepat untuk diakses penerima.

6. Pertimbangan Penggunaan Layanan Email Pihak Ketiga

Gunakan Layanan Email yang Terpercaya: Pertimbangkan menggunakan layanan email marketing yang memiliki reputasi baik dan fitur yang membantu dalam meningkatkan reputasi pengiriman email.

7. Tes dan Optimasi

Lakukan Tes A/B: Lakukan tes A/B pada berbagai elemen email seperti subjek, konten, dan call-to-action untuk menemukan kombinasi terbaik yang meningkatkan engagement.

Optimasi Berkelanjutan: Terus lakukan optimasi berdasarkan data dan feedback yang diperoleh.

8. Menggunakan Feedback Loop

Manfaatkan Feedback Loop dari Penyedia Layanan Email: Mendaftar untuk feedback loop dari penyedia layanan email utama untuk mendapatkan informasi tentang keluhan spam dan mengambil tindakan yang sesuai.

Dengan langkah-langkah di atas, Anda dapat secara bertahap memperbaiki reputasi pengirim email dan memastikan bahwa pesan Anda diterima dengan baik oleh penerima.