#drlupoontwitch

[nonpfixion]

So i need your help guys. Right now @drlupo is doing a 24hr stream to help @stjude and fight against cancer. Please all I ask is that you go support, share the message and spread the word. There are still many hours to go in this stream and there is a bug goal that's in site. If today's goal is met he would have raised 1 million dollars for this organizations fight against this destructive disease. So if everyone of my followers if you can please go an supprt this stream. And if you can donate, any and everything counts. I have had many family members that have been touch by this disease. And I know there are millions more that have been affected. Please go support even if you just watch. In this stream if you can donate please type !charity in the chat and you can give as little as one dollar. Thank you http://www.twitch.tv/drlupo #stjude #fightcancer #buildagainstcancer #charity #stjude #drlupo #twitch #givehope #livestreaming #24hrcharitystream #24stream #everypennycounts #standagainstcancer #fcancer #heckcancer #welovelupo #drlupoontwitch #charitystream (at Cedar Park, Texas) https://www.instagram.com/p/BrtgYi0BPVt/?utm_source=ig_tumblr_share&igshid=1wvd9n71n1rc5

[steveaoki]

View this post on Instagram

A post shared by Steve Aoki (@steveaoki)

Catching a 🚀 ride @fortnite @drlupoontwitch

[johnconnell0]

Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena

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Twitch Influencer Marketing Case Study: Hershey’s & Reese’s Pieces Meet Ninja & Dr. Lupo

Twitch, once an unassuming livestreaming service for gamers, has grown to become the most dominant broadcasting platform for video games in the world over the last seven years. With 15 million daily active users, Twitch’s audience watches an average of 95 minutes of live broadcasts a day—fertile ground for companies seeking to expand their marketing strategies away from the other major social media platforms.

While Twitch has typically been used by companies to advertise gaming brands and products to its engaged user base, such has its popularity increased that brands outside gaming are more frequently looking to tap into its lucrative audience.

With 81.5% of viewers male and 55% between the ages of 18-34, Twitch’s audience represents a clear target for any marketers attempting to reach a demographic of young males. This has led mainstream brands, such as KFC, to view the platform as a valuable resource for their campaigns. TwitchCon 2018 also introduced new non-gaming brands into the Twitch arena, like Nissin Cup Noodles, Nerf, and Doritos.

Viewers on Twitch tend to form closer-knit communities than their counterparts on other networks. As a platform, Twitch allows uninhibited, real-time access to streamers while they play games—in contrast to the often highly produced content that audiences are familiar with on YouTube or Instagram. The authentic nature of Twitch’s platform and its top broadcasters (known as Partners) is its key selling point. Their audiences are more engaged, more loyal, and willing to invest in products played by streamers.

Related Post: The 10 Most Followed Twitch Influencers To Know Now

Hershey’s Takes A Bite Of Reese's Pieces And Twitch

Looking to capitalize on this, Hershey's marketing sought to partner with Twitch streamers to promote their new Reese’s Pieces chocolate bar. The company has employed social media influencers in the past, but typically through more conventional channels such as Facebook or Twitter.

During its campaign, Hershey’s appealed to a female demographic by using a wedding-themed promotion for its new product. Following the example of other major brands which have used Twitch, using influencers from the streaming site marks an attempt to reach out to its younger male viewership beyond YouTube, whose streaming service has been lagging behind recently.

With TwitchCon 2018—Twitch’s annual convention celebrating everything Twitch—at the end of October, it made perfect sense for Hershey’s marketing to leverage their influencer support at the event, taking advantage of the large, concentrated audience at the event and following online.

Goals

Just like Hershey’s and Reese’s Pieces, there’s nothing better than when the best get together. Catch @Ninja (https://t.co/VgKWpm7JnN) and @DrLupoOnTwitch (https://t.co/46lQGqDS9l) streaming live on @Twitch today at 4pm ET. #TwitchCon pic.twitter.com/EihpWkl5j9

— HERSHEY'S (@Hersheys) October 23, 2018

Create awareness of the product, using two of the most popular streamers in the world.

Engage with the target demographic of young males.

Successfully establish Hershey’s as one of the growing number of non-endemic brands partnering with Twitch influencers.

Approach

Primary Channel: Twitch

Secondary Channels: Instagram, YouTube, Twitter

Influencers: Ninja and Dr. Lupo

For Hershey’s first foray into influencer marketing through livestreaming, they snatched two of Twitch’s biggest stars, Ninja and Dr. Lupo. Using Twitch, the biggest streaming platform in the world, was a conscious decision—while there are other increasingly competitive options entering the livestreaming market, a large brand like Hershey’s is keen to associate with the most popular influencers on one of the biggest social media platforms.

The only combo better than @Ninja and myself...@Hersheys and @reeses.

We're talking about #HersheysMeetsReeses and #TwitchCon on stream!

Click ----> https://t.co/bfo3ogEeHe #ad

— DrLupo (@DrLupo) October 23, 2018

Their strategy principally involved using the duo to promote the Hershey’s Reese’s Pieces mashup through a collaborative livestream and continuing the campaign with cross-platform promotion through their secondary channels on Instagram, YouTube, and Twitter in the run-up to TwitchCon 2018.

At 27 and 31 years old and a combined Twitch following of nearly 15 million, Ninja and Dr. Lupo are young and enjoy enormous support from the community. They also engage a collective average of just under 70,000 concurrent viewers—that is to say, viewers of a stream at any one time.

Ninja and Dr. Lupo are streamers who are largely inoffensive, more engaged, and command more loyalty with their audiences. These qualities make them perfect candidates to target the key demographic of young males Hershey’s attempts to reach in their campaign.

Related Post: Twitch Vs. YouTube: Who Will Prevail?

Results

Combined Ninja and Dr. Lupo

Total Followers Targeted: 14,557,088

Average Concurrent Viewers: 69,334

Ninja

Total Followers Targeted: 11,973,140

Average Concurrent Viewers: 60,730

Dr. Lupo

Total Followers Targeted: 2,583,948

Average Concurrent Viewers: 8,604

For their collaborative stream, Ninja and Dr. Lupo endorsed the product in a mostly unobtrusive fashion, stopping infrequently to talk about it and show the chocolate to their audience. In addition to this, they utilized a small on-screen graphic to appear far more frequently to promote the campaign. The stream was light-hearted in nature, as expected, featuring them playing the game Fortnite. They streamed together for 12 hours, with Ninja achieving a maximum concurrent viewership of 83,447 and Dr. Lupo bringing in a max of 14,315—above average performances for both streamers.

  View this post on Instagram

  Tomorrow I will be doing a meet and greet with @DrLupo at the @Hersheys at TwitchCon booth from 10-11AM! Be sure to swing by, say hi, and grab one of their new Hershey’s with Reese’s Pieces bars while they last #ad #TwitchCon

A post shared by Tyler Blevins (@ninja) on Oct 26, 2018 at 12:08pm PDT

Through their secondary channels, Ninja and Dr. Lupo continued the campaign, though in a much more low-key fashion. Ninja posted just one update on his Instagram promoting the Hershey’s marketing campaign, informing his fans of a meet-and-greet at TwitchCon. The post simply features an image of the Hershey’s booth at the event, and the same post can be found, word for word, on Dr. Lupo’s Instagram. With authenticity key in influencer marketing, it may come as no surprise that with 239,000 likes and comments, the engagement rate for this post was a mediocre 2.1%.

View this post on Instagram

The only combo better than @ninja and myself... @hersheys and @reeses! Check it out at #TwitchCon where #HersheysMeetsReeses! #ad

A post shared by DrLupo (@drlupo) on Oct 23, 2018 at 1:10pm PDT

In addition to the identical posts uploaded to each of the streamer’s channels, Dr. Lupo posted another update featuring just the chocolate bar in the frame and a short humorous message about the product and the stream. With 77,000 likes and comments and an engagement rate of 3.5%, the post performed best despite the little effort required to produce it.

Takeaways

Twitch provides a lucrative audience for marketers to increase brand awareness, with larger non-gaming brands entering the market.

Hershey’s, perhaps wary of its first experience with the platform’s influencers, sought to recruit two of Twitch’s biggest streamers, as opposed to partnering with micro-influencers.

The campaign relied predominantly on the personality of the influencer duo to promote the product mashup, with little creative input through their secondary channels for promotion.

Hershey’s marketing correctly saw potential in the influencers to target a key demographic of 18-34-year-old males.

Also See Our Posts On:

How Much Do Twitch Streamers Earn?

The Different Types Of Influencer Marketing Campaigns

The Top 10 Female Twitch Streamers To Know

The Roadmap To Your Next Influencer Marketing Campaign

The post Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena appeared first on Mediakix | Influencer Marketing Agency.

from Mediakix | Influencer Marketing Agency http://mediakix.com/2018/11/hersheys-influencer-marketing-twitch-case-study-gaming/ via IFTTT

[junker-town]

A Triple-A team is having a Fortnite-themed night complete with Llama Piñata jerseys

No word on whether some players will honor the night by having tendon issues from playing too much Fortnite.

The Omaha Storm Chasers — the Royals’ Triple-A affiliate — is having a themed night centered around the game Fortnite in August. The popular game, a favorite of baseball players and athletes everywhere.

The night will include themed jerseys which look like the game’s Llama Piñatas, which are an upgrade lootbox offered in the game. Even if the uniforms weren’t based on a such a cool looking llama, they’d be pretty stylish all the same. And a great argument for more teams to use teal and purple in their uniforms — if you do it right, it can look cool!

Drop in to Werner Park for Fortnite: Chasers Royale on August 6! Complete with these Fortnite jerseys, activities and games, PLUS an appearance from @DrLupoOnTwitch!https://t.co/PQfdy4vtFd pic.twitter.com/BjdydUIUDp

— Omaha Storm Chasers (@OMAStormChasers) June 26, 2018

As someone who just started playing Fortnite and is very bad at it (this is a safe space to admit these things) I do finally feel like I can relate to all of the baseball players who find it so addicting. So addicting that they’ve even been accused of gameplay causing injuries.

Fortnite is a favorite of athletes in all sports, so it was only a matter of time before a team went all-in and had a full-on theme night. However, if the “activities and games” don’t involve massive combined Fortnite Battle Royale games with everyone on site then that’s a huge opportunity lost.

[battleroyalemarket]

DrLupoOnTwitch was one of the first to die in the first Streamvitational game but still managed to win $750 for lasting 1 minute! https://t.co/fPDpf6JtFq https://t.co/JFXrceErdC || #Fortnite #FortniteBR #BattleRoyale #Gaming #News #Updates || #Like #Follow || #BRM

DrLupoOnTwitch was one of the first to die in the first Streamvitational game but still managed to win $750 for lasting 1 minute!https://t.co/fPDpf6JtFq pic.twitter.com/JFXrceErdC || #Fortnite #FortniteBR #BattleRoyale #Gaming #News #Updates || #Like #Follow || #BRM

— Battle Royale | News & Updates (@B_R_Market) October 28, 2018

from Twitter https://twitter.com/B_R_Market

[imadethisfor]

Also made this for @DrLupoOnTwitch Likes and rts appreciated https://t.co/CC1DQooBNf

Also made this for @DrLupoOnTwitch Likes and rts appreciated pic.twitter.com/CC1DQooBNf

— Lunar CandyC (@LunarCandyC) October 27, 2018

[ryanthespoon]

Tweeted

Last person to retweet and like gets a code. 😉 pic.twitter.com/ZxmIbut3ex

— DrLupo (@DrLupoOnTwitch) September 2, 2018

[youhavenorights]

Tweeted

Couple days ago, a sub came into chat and typed "DrLupo is cancer." I banned that person, and told them I would remove the ban if they wrote me a 1000 word essay explaining why it was wrong to say that, and why they were sorry. Unbanned. Change one person at a time. 👍 pic.twitter.com/SHvKee63pc

— DrLupo (@DrLupoOnTwitch) August 9, 2018

[aceofaxe-blog]

My new shirt featuring @ninja and @drlupoontwitch proceeded went to #StJudes great cause and great work fellas!

[thedaybreaker1]

View this post on Instagram

A post shared by The DayBreaker1 (@daybreaker1)

I love to Snipe. @fortnite @fortnitebestplays @bccfortnite #fortnitesnipe #fortnitesniper #fortnitethermalscopedassaultrifle #fortniteclips #fortnitemoments @sianisdead @toridawson_ @weazy_e and Squid check these snipes watch for the flick snipe @squidis1337 @drlupoontwitch

[topsetuptech]

"DrLupoOnTwitch Gaming/Streaming set up. (Main pc is behind him, out of the way)" - Submitted by Sifimifu1 @ https://ift.tt/2rND8I7

[legendaryladman]

not even mad @DrLupoOnTwitch https://t.co/ZDNn7aRsvW

not even mad @DrLupoOnTwitch https://t.co/ZDNn7aRsvW

— Ladman (@Legendaryladman) January 8, 2018

from Twitter https://twitter.com/Legendaryladman January 08, 2018 at 09:55AM via IFTTT

[itsvudok]

Fortnite - Tim & I see no one for 8 minutes - September 2018 | DrLupo

Fortnite – Tim & I see no one for 8 minutes – September 2018 | DrLupo

Come watch live at: https://www.Twitch.tv/DrLupo Follow me: https://Twitter.com/DrLupoOnTwitch I’m a broadcaster on https://www.Twitch.tv/DrLupo, father, …

[johnconnell0]

5 Biggest Takeaways From TwitchCon 2018 (Plus Exclusive Twitch Streamer Insights)

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

TwitchCon 2018 Recap & Highlights

Twitch Sings allows concurrent viewers to broadcast karaoke performances on Twitch.

Notable gaming and non-gaming brands showcase unique activations.

Esports’ commands a huge presence with three gaming tournaments.

New and improved Twitch features like Squad Stream, Highlight Editor, and moderation tools.

TwitchCon turnout reached 30K attendees, most of whom were young males.

On the weekend of October the 26th, the San Jose Convention Center hosted TwitchCon 2018. For three full days, the livestreaming giant invited the most popular gamers, artists, and brands to share their expertise and experience. Attendees also had a chance to get a first look at new games and Twitch developments, plus valuable networking opportunities.

While the Twitch.tv platform is hugely influential in the video game niche, generating a quarter of one game’s total sales, Twitch influencer marketing extends beyond just gaming. Twitch users are receptive to sponsored ads from brands of all kinds. Several popular non-endemic brands have taken advantage of Twitch influencer partnerships, including Hershey’s, Doritos, Monster Energy, Nissin, and more.

Below we’ve detailed the five most important things marketers need to know about the newest games, biggest trends, and most exciting developments from TwitchCon 2018.

The 5 Key Takeaways From TwitchCon 2018

Out of three full days of presentations, demos, and meet and greets, a few things about TwitchCon 2018 stood out from the crowd. Among these, a new karaoke game, a dominant esport presence, major non-gaming brand endorsements, audience insights, and a slew of new features. Together, these top five updates are changing the future of Twitch influencer marketing.

1. Twitch Sings

Interview with Twitch CEO and Co-Founder, Emmett Shear, at TwitchCon 2018.

Twitch Sings is arguably the biggest new development. Up until now, Twitch’s games have primarily attracted a young, male demographic. But partnered with Harmonix, the creator of Rock Band, Twitch Sings reigns in a new Twitch era.

You already stream your heart out. Soon, you can sing your heart out, too.

Welcome to Twitch Sings, a new game built just for Twitch. Want to help us test the closed beta? Sign up for access today: https://t.co/vDGbKHofI5 pic.twitter.com/U5o5UpJPPr

— Twitch (@Twitch) October 26, 2018

The game, which is currently in beta testing, allows concurrent viewers to broadcast their best karaoke performances on the virtual Twitch stage. While the song versions will be fake due to Twitch’s lack of major music licenses, the numerous fun features are likely to attract an impressive following. More importantly, it should reel in more female players and broader demographics in general. For marketers, this development predicts the potential for even more influencer partnership opportunities than currently available.

Related Post: A Marketer's Brand Guide To Twitch

2. Major Brand Activations At TwitchCon 2018

Out of several notable brands present at the expo, World of Tanks boasted one of the largest booths. More impressively, they even showed up to TwitchCon with a real tank displayed by the food court for photo ops.

We heard that @worldoftanks brought a purple tank to #TwitchCon.

Yep, we heard right. pic.twitter.com/YIMAjlKGWO

— TwitchCon 2018 (@TwitchCon) October 28, 2018

Twitch sponsorships aren’t confined to only gaming brands—non-endemic brands have begun to sponsor tournaments, like the TwitchCon Doritos Black Ops tournament. Of all the partnerships we spotted, most were from Red Bull, 5-Hour Energy Drink, and Uber Eats.

If you want to meet @Ninja and @DrLupoOnTwitch, now’s your chance. The duo will be hanging out at the Hershey's booth until 11AM PT. pic.twitter.com/eipn8pEMQF

— TwitchCon 2018 (@TwitchCon) October 27, 2018

Popular livestreamer “Ninja” addressed the effectiveness of non-endemic brand partnerships in his recent stream, stating, “My favorite partnerships and sponsors are the ones that are absolutely natural and the ones that I already enjoy using their product”.

What's not to love? @redbullesports aaaaaaaand @OrigCupNoodles

Baboom!#twitchcon pic.twitter.com/PifFuxnTU9

— Gonzo Back Home (@SalsaGonzo) October 27, 2018

Non-endemic brands are slowly trickling in, but advertising within the Twitch ecosystem is still in its infancy. The main KPIs for sponsorships so far are mostly awareness and impressions. Cup Noodles and Hershey's, for example, were just giving out product.

The Nerf Nation Experience has begun. Come to the obstacle course and be the hero eight-year-old you would be proud of: https://t.co/re40V52DP9 pic.twitter.com/TetzzGZMTd

— TwitchCon 2018 (@TwitchCon) October 28, 2018

Shockingly, Morgan Stanley showed up with a booth, reportedly believing Activision Blizzard could reach $12.9 billion in revenue. Other non-endemic brands included Doritos, Hershey's, Nissin, Skype, and Nerf.

As of today, the pricing for certain deliverables are not yet clear because streamers and brands have not established their value. Only a limited number of brands exist in the space, and the majority of brand activations are about a branding and awareness play. While no direct response campaigns were noticed, there’s more opportunity for conversion-driven campaigns as long as they're natural integrations. Due to new developments announced at TwitchCon, these types of partnerships are on the horizon!

3. The Presence Of Esports

A TwitchCon update would not be complete without acknowledging the huge presence of esports events. This year, there were three main tournaments happening with enormous opportunities for players:

Fortnite hosted a 3-day tournament. The prize for the ultimate winner? $400K cash. Unsurprisingly, Twitch confirmed that Fornite is hands down the most popular game on the platform.

Black Ops (Call of Duty) entered the arena with a one-day tournament in the Doritos Bowl. Four teams competed including Team Ninja and Team Shroud, two of the worlds biggest streamers. In the end, Team Shroud was the Doritos Bowl victor, walking away with a $100K cash prize.

PUBG also had an entire building dedicated to its game with an event entitled, “the Omen Challenge.”

Similar to a traditional sports team, esports teams are beginning to strike exclusive endorsement deals where the brand logo is placed on the player's jerseys.

4. New Twitch Features & Exclusive Streamer Insights Revealed At TwitchCon 2018

Twitch unveiled a lineup of new and improved tools to help streamers expand their build their communities and monetize their channels. New features include:

Squad Stream

Viewers will soon be able to watch up to four livestreams in tandem both on desktop and mobile. With Squad Screen, the viewer will watch a primary streamer and see the viewpoints of three other members of the squad (which can be toggled). Currently, viewers must have multiple windows open to view multiple streams concurrently. This feature will be beta tested through the rest of the year.

Twitch Highlight Editor

The Twitch Highlight Editor is getting an upgrade. This tool allows Twitch creators to pull a clip from a livestream, usually a noteworthy moment from gameplay, and post it to their channel. By creating highlight clips, creators have content to showcase when they are offline, which can help them passively to build their following and attract more viewers. The newest version of this feature will drop in January 2019. Currently, streamers can only grab a single isolated clip - the new Highlight Editor will allow for piecing together multiple moments into best-of sequence of clips.

Bounty Board

Twitch's Bounty Board offer streamers the chance to find brand sponsorships that match with their personal style and community tastes. The Bounty Board will expand from a prior limited beta release, adding 30 more brands and allowing Twitch influencers from the US and Canada to obtain brand sponsorships.

Moderator Tools

Twitch is expanding their moderation toolkit for streamers, a crucial resource for mananging their online community.

One of Mediakix’s very own attended TwitchCon 2018 and caught up with Twitch streamer Sam Scheffer to get his feedback on these Creator tools: “I’m really looking forward to Squad Streaming and the new mod tool—seeing specific stats that quickly (how long a user has been on Twitch, how long they've been following, etc.) is going to help [streamers] a ton with moderation.”

Since Twitch is traditionally known as a gaming community, we also set out to ask a gaming expert why Twitch is a go-to. Shaun McBride (Shonduras), owner of Spacestation Gaming, told us:

“Twitch is becoming one of the most popular social media platforms and I think the reason for this is the community. With Twitch, you aren’t getting a five-second impression or an eight-minute watch time on a YouTube video, you are getting hours of watch time, which in turn builds a stronger relationship with your community. For me, community is everything and that is why I see Twitch continuing to dominate the space.”

This is directly in line with CEO Emmett Shear’s keynote address at TwitchCon in which he highlighted the importance of community. These new tools will help moderators make truly informed decisions on how to keep their community running smoothly.

Related Post: The Top 10 Most Followed Twitch Influencers

5. A Massive Turnout: TwitchCon 2018 Attendance

One of the biggest indicators of Twitch’s current popularity is the remarkable TwitchCon turnout. In 2018, about 30K people were in attendance and the event sold out.

Gender Demographics At TwitchCon 2018

Of these attendees, there were decidedly more men than women; Mediakix roughly estimates around a 60% male majority. This lines up with Twitch user stats, which shows a strong leaning to a male audience. Although male gaming trends have led to complaints from female users, the possibility of new Twitch games welcoming a more balanced audience is promising.

Age Range Of TwitchCon 2018 Attendees 

The overall demographic on Twitch is also quite young (teens to early 20s), which explains the section of the convention called the Museum of Emotes. Artists were commissioned to create amazing pieces of art around emotes and inside jokes within the Twitch community.

Snapchat, a social media platform that's especially popular with Gen Z and Millenials, also made an appearance. Snapchat announced the integration of Snapchat lenses into livestreams using a custom Twitch extension, which allows streamers to use creative video filters.

Related Post: Top 10 Female Twitch Streamers To Follow

Twitch Domination Is On The Horizon

TwitchCon 2018 painted a promising picture of its marketing potential. While the platform is still in its early stages of growth, the recent announcements and developments demonstrate clear intent and opportunity to broaden Twitch’s reach to a wide range of brand sponsorships. Twitch’s connection with Amazon can only fuel the platform's growth. Since Twitch is actually a subsidiary, Amazon offers incentives to its Prime Members, including exclusive in-game loot and monthly free game downloads. Overall, Twitch streamers have made it loud and clear: they’ve entered the influencer marketing game, and they’re here to stay.

Also See Our Posts On:

Why Brands Need To Establish Long-Term Influencer Partnerships

Is Caffeine.tv The New Twitch?

How Much Do Twitch Streamers Earn?

Twitch Vs. YouTube: Who Will Prevail?

The post 5 Biggest Takeaways From TwitchCon 2018 (Plus Exclusive Twitch Streamer Insights) appeared first on Mediakix | Influencer Marketing Agency.

from Mediakix | Influencer Marketing Agency http://mediakix.com/2018/11/twitchcon-recap/ via IFTTT

[battleroyalemarket]

via Twitter https://twitter.com/B_R_Market

[itsvudok]

Fortnite - Don't be a bully ft. CouRageJD, GernaderJake, and GingerPop - June 2018 | DrLupo

Fortnite – Don't be a bully ft. CouRageJD, GernaderJake, and GingerPop – June 2018 | DrLupo

Come watch live at: https://www.Twitch.tv/DrLupo Follow me: https://Twitter.com/DrLupoOnTwitch I’m a broadcaster on https://www.Twitch.tv/DrLupo, father, …