#edit: i don't want this spreading further it's already more popular than i thought it would be 💀 check the notes for solutions from others

[kkachis]

i would beg on my hands and fucking knees for the self-insert ship and smut writers in fandom tags to tag their shit with "x reader" or something general like that For The Love Of God. i do not want to read that stuff and i have to wade through so much of it every time i brave a tag. jesus christ

[bbq-hawks-wings]

Art reposting etiquette

I see art theft happen a lot, and whether or not it's true or has just been happening more frequently in the circles I follow I can't help but at least feel like it's becoming more and more of a problem.

To be clear, "reposting" is downloading art from a website that you did not make or own, and uploading it as a separate post, regardless of where and how it's presented - with notable exception of header and profile pictures assuming they are not trying to imitate the artist. Not all art theft is reposting, but all improper reposting is art theft.

As cut and dry as "stop art theft it's bad, don't repost art" posts make it sound, there are several benevolent reasons people may want to repost such as:

Believing they are spreading the artist's influence around the internet

Adding intrigue or a visual aid to a fanfiction

Sharing some neat art they thought was really cool

Just to name a few

Assuming the best in people, these are not necessarily bad reasons and DON'T MAKE PEOPLE BAD, but many often don't understand there's a dark side to the reposting issue.

People who may want more art may be unable to find the original creator

People may not realize that the artist makes rent with the very artwork you're enjoying and they may be looking at stolen premium content meant to put food on the table

People take art and further edit it so that it becomes even harder to trace back to the original

Malicious websites and bots find popular fanart and illegally use it to produce bootleg merch. This has a double-whammy effect when someone sees the merch IRL when out and about and wants it because it's cool art of their favorite character but don't realize the artist is actively being robbed.

Reposting art makes it harder for the artist to track down the thief and take legal action as well as actively funnels traffic away from their business. By and large it should always be assumed that reposting for any reason is damaging to the artist's wellbeing; and frankly, if you don't care you're actively hurting someone, it makes you the asshole, not me for calling you out.

But, that isn't to say reposting is NEVER allowed, but ONLY UNDER EXTREMELY SPECIFIC CIRCUMSTANCES. That's the point of this post.

Before you can decide if you should even attempt to repost art, check these things first:

If it says directly on the art "do not repost" don't waste your time. They are not going to make an exception for you.

Check to see if the art is already on the platform you're planning to upload to (especially here on Tumblr). Often, artists make it a point to put their work in very specific locations for their own reasons. They may not want their work on your website at all and you need to respect that.

Gain the artist's explicit permission after explaining where you want to repost their work, which work you want to repost, and why with how you plan to credit them. If you gain permission, keep a copy of the conversation for your own protection. If you do not gain permission, don't repost at all.

If you gain permission to repost art, these things are an absolute necessity:

Mention of the artist's name

THEIR main platform of choice

link to the original piece used

It would likely look something like this:

Artwork uploaded with express permission by @[artist] on [website], found here - (hyperlinked to original piece)

Bonus information to include:

Additional social media handles of the artist

Link to the artist's Patreon and/or Ko-Fi if available

Link to artist's store if available

Hyperlinking the image itself so other users can just click it to find the work/artist

Remember reposting should be about the artist, NOT YOU. You didn't create the work, and even if you supported them via Patreon it still doesn't belong to you, nor are you entitled to it. A commission you personally paid for is the only piece of work of that artist's creation you are ever entitled to unless otherwise stated in a contract when you bought it.

To continue to cover my bases I'm going to address some stances that may pop up about the issue:

"I didn't know reposting was that bad!"

It's okay. That's why I made this post. In general, as a supportive fan and consumer you should try to learn how artists are rewarded for their work on different platforms. YouTube is different from Instagram is different from Facebook is different from Tumblr. Learn which best ways to support your favorite artists in the ways that are most beneficial to them, even if all they ask for is respect and a little appreciation. And do take down any art you may have reposted. It can continue to do damage by remaining up, but removing it almost always mitigates any future harm and genuinely helps. Now you know better and can be better moving forward!

"I can't get ahold of the artist for permission."

Don't repost it then. Remember, at the end of the day reposting is only good for the reposter in fake internet points or actual money/intellectual property stolen but always tangibly hurts the artist. It sucks, but they have a right to determine where and how their hard work is displayed.

"Whatever, I'll do what I want. Lol"

Enjoy your takedown. Hey, artists, did you know you can find each website's terms of service and figure out how to submit a report with the offending post and user, and they're usually good about getting it down within days?! Look for "misappropriation" that's your ticket! 😊

But seriously, repeat offenders can get permanently banned from sites and even sued for actual real-world money and damages over your precious fake internet points. It actually pays to not be an ass!

"But I just want to support the artist and reposting is so easy!"

You know what's even easier?

It's literally only one or two clicks to support the artist or tell them how much you love their work! Most other platforms make supporting content creators just as easy, and some platforms even PAY the creators based on them or enable them to grasp opportunities to be paid!

"But I don't want to bog down my followers with a huge reblog dump of one person's stuff."

Put it in queue to space it out, then.

"I don't have money to support the artist so I repost instead to give them exposure."

Time and time again it's been proven that reposting actively funnels money AWAY from them. You don't have to monetarily support them with much. Buy one thing from their store or give them $1 on Ko-Fi. If you can't even do that, tell them you love their stuff and shout to the rooftops where someone else can pay them; but don't make it harder for them to get paid. Too many artists "die of exposure."

"Why do you even care?"

I AM an artist. I currently support artists with real money monthly because I love their work. I only ever make money off my own art on commissions, and that relies on people being able to find me. I'm not even the one supporting my two children, husband, pet, and medical expenses with only this option to pay for it, and you bet your butt I still would be pissed if I ever found out my art had been misappropriated. Some people do this to SURVIVE and I want to see that those who do have as little unnecessary struggle with it as possible.

"It's fanart/fan content put on the internet for free I can do whatever I want with it!"

At least in North America the law says you can't. Did you know that the way laws are currently written, if someone takes a picture of you and finds a way to make money off that photo they don't owe you a dime? They hold the copyright to it. When art is displayed publicly, that copyright is not surrendered and is automatically afforded to the artist by virtue of it being their specific expression and work. By being their work, they can actually sue you for stealing their property.

Ask Disney, they're really good at it.

And to close this out I want to say one more thing: the internet has changed a LOT in the time I started browsing from the early 2000's. Rules are different, cultures are different, and for younger people especially you may not understand how some have had to (and still do) fight tooth and nail over this internet space and still make it.

If you didn't know all this, THAT'S OKAY! You're learning, and the internet is more or less a wild west right now. That means it's equal opportunity to be a killing field or a place we can lift up and support each other. Reposting is just one corner of the bad things that can come of it, but now you know how to help and even start reversing the damage.

Learn about how people who upload free content make money. When you find misappropriated work, report them to the site and try to inform the artist - don't even acknowledge the thief, just slap a ticket on them and move on. Teach others how and why reposting is bad and what they can do to help.

If you love free content, show respect and protect it. Otherwise, artists will have to put it behind a paywall and that content you loved will disappear over time. Respect will get you a much greater return than entitlement.