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morethanjustmediocremusings · 5 years

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The Modern Marketing Tactics of Wildflower Cases

Wildflower Cases started out of a chance encounter with Miley Cyrus. Michelle Carlson and her two daughters fatefully met the icon at a restaurant and from that moment forward, social media was the facilitating factor to their success. Miley tweeted a picture thanking the family for giving her and her friends cases, and overnight Wildflower was born. Wildflower Cases is now a global brand with outlets in Japan, Australia, Dubai, Europe and Singapore! Wildflower releases new cases almost constantly, and according to their about page, by flooding the market with a myriad of designs “Wildflower is now one of the fastest growing millennial iPhone fashion accessories and social media brands.” The Los Angeles natives have designed hundreds of cases, many of witch in collaboration with social media influencers. Their phone cases are their promotion. Every mirror selfie, Snap Chat, or Instagram story that features a Wildflower case serves as a testament to their span of influence. The company’s Instagram is indicative of their audience: young, trendy, showstoppers. The vast majority of their posts are of customers or influencers promoting their cases. By using recognizable faces (influencers) alongside actual customers, Wildflower is able to boost their own ethos and credibility as a brand.

It seems as though Wildflower has a representative in every co-culture of fashion enthusiasts on the internet; mall goth @sydn4sty, fitness @missremiashten, sophistcastion @chloelloyd, and street-wear @suedebrooks. In every corner of the internet a Wildflower case can be found. Sydney and Devon Carlson themselves can always been seen with the cases. The sisters have become known faces in the fashion hubs of Los Angeles and New York. Devon has done campaigns with Juicy Couture, Free People, and is a “dream girl” for Réalisation Par. Sydney has consistently worked hand-in-hand with the up-and-coming, Australian brand, I.AM.GIA. Their distinct styles have been noticed by many stars, notably supermodel Bella Hadid, who has also sported a Wildflower case or two, a true testament to their influential style.

With 6.6 million Instagram followers Emma Chamberlain was able to create a case with the Carlson sisters. Her 90’s inspired design has been spotted in the hands of fellow you-tube stars: Ethan and Grayson Dolan, who have a combined following of 18 million. By partnering with fellow creators, Wildflower is able to extend their audience to those of their collaborators, and ripple outward beyond their original scope. Wildflower also collaborates with other companies. They have released two cases with Urban Outfitters, a variation of their popular cherries case with Dolls Kill, LF stores have their own, even the newest “it-girl” haven Réalisation Par has its own tiger print case. Each store’s unique vibe is matched in their case. By collaborating beyond their market, Wildflower’s reach extends more and more every day.

Wildflower’s recent success cannot be ignored. Their representation isn’t just confined to the internet, looking around our classroom I can see many Wildflower designs; LFxWildflower, cheetah print, plaid and even their latest release: the angels case. They have been able to penetrate a market that was previously glanced over. Their cases are addictive, and my bias comes into play when I admit to having four of their cases. Since buying my first wildflower case in 2017 I have convinced 6 of my closest friends to buy from them, and beyond my direct reach they have also turned more people onto the trendy cases.

Wildflower does not put themselves on a pedestal. They are constantly reaching out to fans and customers via twitter and Instagram. They reply to every Instagram-story mention with a well-thought-out emoji. Although it doesn’t seem like much, their personal touches make supporting their mildly expensive cases a little easier. Michelle has responded to every order I’ve placed thanking me for making the Wildflower family a little bigger.

This young brand is pioneering modern marketing. By making their cases easily accessible through in-post links Wildflower Cases promotes themselves through others. Beyond their own social media accounts, they further penetrate markets with collaborations and influencers. I believe their success is completely deserved, but if I was to recommend one thing, it would be to feature more of us, the customers. They already show a lot of customers on their story highlights, but the influencer to customer ratio is off-putting. “Real people” may not be as aesthetically pleasing, but it would be able to further boost the brands ethos, and encourage a more accepting culture surrounding the brand.

Links:

About page: https://www.wildflowercases.com/pages/about-us

Urban Outfitters case: https://www.urbanoutfitters.com/shop/wildflower-happy-flowers-iphone-case?

Dolls Kill case: https://www.dollskill.com/wildflower-cherry-pop-iphone-case.html

LF case: https://lfthebrand.com/products/lf-x-wildflower-iphone-case-3

Réalisation Par case: https://realisationpar.com/eye-of-the-tiger-iphone-case/

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ladystylestores · 4 years

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2020 MTV VMA Nominations: Full List – WWD

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MTV revealed the nominees for its 2020 Video Music Awards on Thursday, with Lady Gaga and Ariana Grande grabbing the most nominations with nine in total thanks in large part to their collaboration, “Rain on Me.”

The 2020 VMAs will take place on Aug. 30 and will be hosted at New York City’s Barclays Center. The awards show will feature multiple performances filmed at several iconic locations across the city’s five boroughs.

Starting today, fans can cast their votes for each category through MTV’s web site until Aug. 23. This year’s nominations include two new categories introduced because of the coronavirus pandemic: “Best Music Video From Home” and “Best Quarantine Performance.”

Read on to see the full list of nominees for the 2020 MTV VMAs.

Video of the Year Billie Eilish – “Everything I Wanted” Eminem ft. Juice Wrld – “Godzilla” Future ft. Drake – “Life Is Good” Lady Gaga with Ariana Grande – “Rain on Me” Taylor Swift – “The Man” The Weeknd – “Blinding Lights”

Artist of the Year DaBaby Justin Bieber Lady Gaga Megan Thee Stallion Post Malone The Weeknd

Song of the Year Billie Eilish – “Everything I Wanted” Doja Cat – “Say So” Lady Gaga with Ariana Grande – “Rain on Me” Megan Thee Stallion – “Savage” Post Malone – “Circles” Roddy Ricch – “The Box”

Best Collaboration Ariana Grande and Justin Bieber – “Stuck With U” Black Eyed Peas ft. J Balvin – “RITMO (Bad Boys for Life)” Ed Sheeran ft. Khalid – “Beautiful People” Future ft. Drake – “Life Is Good” Karol G ft. Nicki Minaj – “Tusa” Lady Gaga with Ariana Grande – “Rain on Me”

Push Best New Artist Doja Cat Jack Harlow Lewis Capaldi Roddy Ricch Tate McRae YungBlud

Best Pop BTS – “On” Halsey – “You Should Be Sad” Jonas Brothers – “What a Man Gotta Do” Justin Bieber ft. Quavo – “Intentions” Lady Gaga with Ariana Grande – “Rain on Me” Taylor Swift – “Lover”

Best Hip-Hop DaBaby – “Bop” Eminem ft. Juice Wrld – “Godzilla” Future ft. Drake – “Life Is Good” Megan Thee Stallion – “Savage” Roddy Ricch – “The Box” Travis Scott – “Highest in the Room”

Best Rock Blink-182 – “Happy Days” Coldplay – “Orphans” Evanescence – “Wasted on You” Fall Out Boy ft. Wyclef Jean – “Dear Future Self (Hands Up)” Green Day – “Oh Yeah!” The Killers – “Caution”

Best Alternative The 1975 – “If You’re Too Shy (Let Me Know)” All Time Low – “Some Kind of Disaster” FINNEAS – “Let’s Fall in Love for the Night” Lana Del Rey – “Doin’ Time” Machine Gun Kelly – “Bloody Valentine” twenty one pilots – “Level of Concern”

Best Latin Anuel AA ft. Daddy Yankee, Ozuna, Karol G and J Balvin – “China” Bad Bunny – “Yo Perreo Sola” Black Eyed Peas ft. Ozuna and J. Rey Soul – “Mamacita” J Balvin – “Amarillo” Karol G ft. Nicki Minaj – “Tusa” Maluma ft. J Balvin – “Qué Pena”

Best R&B Alicia Keys – “Underdog” Chloe x Halle – “Do It” H.E.R. ft. YG – “Slide” Khalid ft. Summer Walker – “Eleven” Lizzo – “Cuz I Love You” The Weeknd – “Blinding Lights”

Best K-Pop (G)I-DLE – “Oh My God” BTS – “On” EXO – “Obsession” Monsta X – “Someone’s Someone” Tomorrow X Together – “9 and Three Quarters (Run Away)” Red Velvet – “Psycho”

Video for Good Anderson .Paak – “Lockdown” Billie Eilish – “All the Good Girls Go to Hell” Demi Lovato – “I Love Me” H.E.R. – ”I Can’t Breathe” Lil Baby – “The Bigger Picture” Taylor Swift – “The Man”

Best Music Video from Home 5 Seconds of Summer – “Wildflower” Ariana Grande and Justin Bieber – “Stuck With U” Blink-182 – “Happy Days” Drake – “Toosie Slide” John Legend – “Bigger Love” Twenty One Pilots – “Level of Concern”

Best Quarantine Performance Chloe & Halle – “Do It” from MTV’s Prom-athon CNCO – Unplugged at Home DJ D-Nice – Club MTV presents #DanceTogether John Legend – #togetherathome Concert Series Lady Gaga – “Smile” from One World: Together at Home Post Malone – Nirvana Tribute

Best Direction Billie Eilish – “Xanny” (Directed by Billie Eilish) Doja Cat – “Say So” (Directed by Hannah Lux Davis) Dua Lipa – “Don’t Start Now” (Directed by Nabil) Harry Styles – “Adore You” (Directed by Dave Meyers) Taylor Swift – “The Man” (Directed by Taylor Swift) The Weeknd – “Blinding Lights” (Directed by Anton Tammi)

Best Cinematography 5 Seconds of Summer – “Old Me” (Cinematography by Kieran Fowler) Camila Cabello ft. DaBaby – “My Oh My” (Cinematography by Dave Meyers) Billie Eilish – “All the Good Girls Go to Hell” (Cinematography by Christopher Probst) Katy Perry – “Harleys in Hawaii” (Cinematography by Arnau Valls) Lady Gaga with Ariana Grande – “Rain on Me” (Cinematography by Thomas Kloss) The Weeknd – “Blinding Lights” (Cinematography by Oliver Millar)

Best Art Direction A$AP Rocky – “Babushka Boi” (Art direction by A$AP Rocky and Nadia Lee Cohen) Dua Lipa – “Physical” (Art direction by Anna Colomé Nogu ́) Harry Styles – “Adore You” (Art direction by Laura Ellis Cricks) Miley Cyrus – “Mother’s Daughter” (Art direction by Christian Stone) Selena Gomez – “Boyfriend” (Art direction by Tatiana Van Sauter) Taylor Swift – “Lover” (Art direction by Ethan Tobman)

Best Visual Effects Billie Eilish – “All the Good Girls Go to Hell” (Visual effects by Drive Studios) Demi Lovato – “I Love Me” (Visual effects by Hoody FX) Dua Lipa – “Physical” (Visual effects by EIGHTY4) Harry Styles – “Adore You” (Visual effects by Mathematic) Lady Gaga with Ariana Grande – “Rain on Me” (Visual effects by Ingenuity Studios) Travis Scott – “Highest in the Room” (Visual effects by ArtJail, Scissor Films and Frender)

Best Choreography BTS – “On” (Choreography by Son Sung Deuk, Lee Ga Hun and Lee Byung Eun) CNCO and Natti Natasha – “Honey Boo” (Choreography by Kyle Hanagami) DaBaby – “Bop” (Choreography by Dani Leigh and Cherry) Dua Lipa – “Physical” (Choreography by Charm La’Donna) Lady Gaga with Ariana Grande – “Rain on Me” (Choreography by Richy Jackson) Normani – “Motivation” (Choreography by Sean Bankhead)

Best Editing Halsey – “Graveyard” (Edited by Emilie Aubry, Janne Vartia and Tim Montana) James Blake – “Can’t Believe the Way We Flow” (Edited by Frank Lebon) Lizzo – “Good as Hell” (Edited by Russell Santos and Sofia Kerpan) Miley Cyrus – “Mother’s Daughter” (Edited by Alexandre Moors and Nuno Xico) Rosalía – “A Palé” (Edited by Andre Jones) The Weeknd – “Blinding Lights” (Edited by Janne Vartia and Tim Montana)