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[wallezhang]

What is the purpose of the store's discounts activities and member cards?

This is Our Lash.

Almost every eyelashsalon o will hold activities every year and every month. What is the purpose of the activities?

Is to improve performance, add to the store, and attract new customers...

All this is true, but the ultimate goal of a store's activities should be to increase customer engagement.

01 Purpose of store activities

How should we set up the activities discount of the store?

In addition to experience and reference, we directly use the primary thinking to think. The ultimate goal of store activities should be as follows:

First, let more people willing to come to our shop consumption;

Second, let more people willing to come to our store for second consumption;

Third, let more people always willing to come to our store consumption.

The ultimate purpose of all kinds of store activities we do is to increase customer stickiness and keep customers coming to the store for consumption.

Is the only way to increase customer stickiness is to give up the cards, or constantly give up the profits of the store, or constantly give customers discounts to the blood-vomiting credit cards? This is no doubt drinking poison quench thirst.

So what is the new way out?

02 Consumption incentive binding method

Consumption incentive binding method is king, for example Costco, the American retail giant.

Costco still keeps increasing profits year after year despite the recession of retail industry, which has a lot to do with its membership system.

He has two membership cards: the $55 Gold Start, the most common card, which pays an annual fee once a year and buys at Costco for a year with membership rates.

The other is the $110 Executive Black Card, which comes with 2% cash back.

Costco will send you a check after you've used it for a year, and you can choose to get cash back, or you can choose to offset the value of your purchase.

If you spend more than $230 a month, he recommends getting a black card.

Because, monthly consumption in more than 230 dollars, a year is 2760 dollars, according to 2% cash back, can get 55.2 dollars, in 55 dollars on the basis of the ordinary card, the black card is basically equal to free to do, and every year there are exclusive discount rolls, which is not for ordinary members.

Costco membership card is a typical case from the customer's point of view, when the customer pays for the discount card, of course, they are willing to come to Costco first.

First, let customers have the awareness of membership card;

Second, each consumption discount and cash rebate incentive will encourage customers to continue to spend in the store; As calculated above, it is easy for a customer to accept the cost of a card with an accounting. Clever point is to let the customer spend a small sum of money, but can bring a lot of benefits.

On the other hand, the eyelash shop owner can follow Costco's logic and play a little deeper. The lashes shop can apply for a membership card of $200, which will pay free of charge for the day's consumption, and also enjoy a 30% discount with the card in the future.

$200 is a price that everyone can accept but not willing to give up. A membership card is $200, and the value of a single lash extension is about $100, so the consumption is $100. This membership card model for users, in addition to the first free, can continue to enjoy discounts, very cost-effective.

For the merchant, the real situation is that the customer spent $100 more and did not get any products. If the customer holds the card to spend again, the merchant will generate continuous profit. If the customer does not spend any more, the price for the first time will be $200.

The owner of Beauty ciliary certainly doesn't want to make the $200 only, so it seems better to have a plan for the next trick. Members bundling tactics, in this card of $200, you can set up 2 buy one get one free invitation coupons, 1 half price coupon, 1 upgrade coupon.

Buy one get one free invitation coupon means that each purchase can be sent to her friends, promoting the expansion of customers; Half-price coupons and upgrade coupons are designed to encourage customers to make a second visit to the store.

The purpose behind these two coupons is two-fold:

First, by inviting coupons to attract new customers, loyal customers can help attract new customers, and after attracting new customers, they will have the opportunity to convert the chance of applying for card, and constantly expand the number of members.

Second, let the members repeat the store consumption, through the card with coupons to attract customers to increase the frequency of purchase.

Through the integral system and in the form of stamp, the customer will get a stamp for every $100 spent, from the initial level of "ordinary" to the later accumulative level of "medium" and "VIP".

(Of course, the name of the level can be set according to the preferences of the store owner, different levels will have different discounts, and through the "upgrade" system, firmly locked in the consumer customers.)

What is the reference significance of the sales incentive binding method for the eyelashesstores?

You can't always think of giving big discounts to get customers to sign up for big cards.

Although the initial recovery of funds is relatively smooth, but in the long run, the book is very unhealthy.

(The amount of refilling the card is the liability, and the amount of selling the card will be very slow due to too many discounts, and the store may have difficulties in cash flow in the later stage.)

We can consider changing the model of membership card. For example, the above mentioned membership card activity of Costco can also increase the stickiness of members (customers) and make them frequent visits to the store without making profits.

(The above suggested price of membership card can only be used as a reference, please set the specific price according to the actual situation of the store)

So, no matter how the marketing campaign is played, technology and service is blood and bone, marketing and sales are skin, with good blood and bone, skin can play its value.

Store marketing activities are ultimately for customer engagement, remember this purpose, marketing activities will not be too bad.

This is OUR LASH, if you need wholesale lashes bulk , please contact with us.

[eyelashfalse]

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[aramislashes]

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[avaprolashes]

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[wallezhang]

How to let your customer accept charges by single removal

Most eyelash shops promise to repair eyelashes for free within a few days after they have been grafted. Depending on the feedback from different shopkeepers, it is usually 1-2 weeks.

So a lot of customers will secretly move the time later, so... Basic equal to re-grafting once, as the eyelash shop it’ll be a lost.

According to the experience shared by one of our customers, they changed to free repair within one week at the beginning, and then began to charge by root instead of providing free repair. The repair price is $2 per piece.

At that time, there was a great sense of gap and rebelliousness among customers, and the reaction was much larger than expected.

Therefore, they found two types of customers for in-depth communication. One type was 3 customers (members) who responded greatly; the other category is loyal customers (members) 3 people.

They focused on the feedback of the problem is: some customers are vague about the concept of eyelash repair, just think that the replacement of the eyelash on the lost, which saves time and effort, does not cause much burden to the store;

Another part of customers have no concept of compensation, only know that it is a time-saving and labor-saving thing, and will not consume any time.

In last articles Our Lash shared about how to persuade your customer in your technique. Today let’s learn how to persuade your customer in your communication.

Customer persuasion

Why do you charge for repairs?

Answer: Dear customer, we do not only help you repair, but adjust and add. Due to the natural growth cycle of its own eyelashes, some of the grafted eyelashes may grow, which will make the eyelashes look irregular and unattractive. Therefore, it is necessary to conduct a single removal.

First of all, why do you want to unload a single root?

This is for the sake of the health of your eyelashes. When a single eyelash is removed, the false eyelashes should be removed first, and then the aging colloid on true lashesshould be removed.

On the one hand, it can prevent aging glue from damaging its own eyelashes. On the other hand, it will be more firm to graft other lengths of false eyelash after removal.

Second, please take a look at our standard procedure for single root removal, which is divided into 11 steps in total (see the above operation procedure for the specific content in last article).

This is why I always emphasize to you that you should not tear the false eyelashes directly, as it is easy to hurt your eyelashes. The true eyelashes may be directly pulled out. Even if the false eyelashes are only pulled off, the glue residue will age and damage the true eyelashes.

In fact, we are not repair, but adjust and add species, is to ensure the health and firmness of the foundation, so that your eyelashes look better, maintain more lasting.

After slowly education, after listening to the introduction, the customer readily accepted the adjustment and addition to charge for this matter (it is not recommended to say that it is repair).

With the standard single root removal process and the dialogue template, each beauty cash shop owner, according to the actual situation of their shop to adjust, convince customers and really pay for the single root removal, at the same time for the future single root charge to lay the foundation.

OURLASH is one of the best lash vendors for eyelash extensions wholesale Korean & 3d silk lashes wholesale and other kinds of lashes. Please contact with us if you need samples or information.

[eyelashfalse]

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[aramislashes]

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[hrlashes-blog]

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[eyelashfalse]

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[eyelashfalse]

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