#fitf promo november

[sunshineandlyrics]

Louis interviewed by Jon Weigell for Rolling Stone, 10 November 2022 x x 🥰

Rolling Stone Producer before the interview "I hope he enjoys being hot because the studio's AC is still broken"

Jon about Louis "I'm sure he enjoys being hot in multiple ways, he enjoys being hot every day of his life probably"

[larrylimericks]

6Nov22

In true cryptic rainbow-bear styling, A pic of a phone has us dialing; At numbers we’re guessing And 3-6-9 stressing, While two scheming husbands are smiling.

[27goldensun]

Is it worth it? An analysis on Louis’ stunts

Lately there has been a shift in how Louis’ stunts are being presented to the fandom, with babygate mentions growing and seemingly being pushed by Louis himself.

I have taken some time to go over some (very arbitrary) success indicators that could possibly justify this push in stunts as a marketing ploy, however I have only confirmed my suspicions that the fanbase IS NOT HAPPY and that has been translating in Louis’ numbers.

(May I add that I focused more on louis’ relationship with his fanbase and I know that’s not everyone’s definition of success so I also added streaming numbers)

I took my numbers from this website and I looked through late 2021 and 2022 mostly

Starting off, lets look at Louis’ twitter following and activity:

Number of followers

Throughout August, September, October and November 2021, louis gained between 20k and 40k followers each month, those numbers were much higher during the earlier months of 2021, so what could have sparked that change?

The first picture of louis with F in years dropped in August, which happens to coincide with the sudden drop in Louis’ following

In December, the First Christmas BS happened, and that generated a drop in his following (he didn’t actually start losing followers until 2022, but he only gained 4K in December 2021) that would be weird on its on, but paired with the start of his tour (in which his numbers should be increasing much more) it was very obviously correlated.

Now onto 2022, which was quite an eventful year

2022 marked the start of LTWT which was not only an incredible time for preexisting fans could have been a great opportunity to increase his fanbase by giving him more visibility, especially paired up with a new album. We’ll see that this wasn’t the case

The beginning of the year presented Louis with a slow, especially if compared to 2021, but steady raise in following. This drastically changed in July.

The infamous dm leak happened on July 30th 2022 and it greatly impacted the fandom, which was translated into Louis social media following. Looking at it comparatively, in June 2022 he gained 129k followers, in July that number dropped to 26k, showing the impact of those final 2 days. In August, his numbers only continued to drop.

With the album announcement, one could’ve expect a raise in following and activity, but the opposite happened, and I can’t help but link it with the marketing strategy that was chosen, with further mentions of his “personal” life, especially bbg

The promotional interviews began July 2022 still during LTWT and, at first, they were stunt free (with the exception of one Interview on July 21 2022, in which he stumbled when saying F’s name, something he seemed much more comfortable with later on).

September 6, 2022: It is during an interview with Radio Deejay Itália that the mentions truly begin. Louis brings up Freddie unprompted and says he travels to LA often to visit him, from this point forward, the kid is often brought up.

November 2022 we get all those articles saying “louis finds parenting to be challenging”, over 100 copy and paste articles of this nature were posted.

December 2022 the Christmas Bs 2.0 took place, with the kid being flown to the UK and spending around a week there, between Christmas and New Years. The only footage of louis and F interacting was posted on Louis’ birthday, in a short video of the two in a dinner with the rest of the Tomlinsons.

How did this translate in his twitter following? When FITF promo started, Louis only lost followers

August 2022 he lost 7k

September 2022 he lost 33k

October 2022 he lost 24k

November 2022 he lost 29k followers (not good right after an album announcement)

December 2022 he lost 28k followers

January 2023 he lost 43.9k (the most so far)

But did all this only happen to his twitter following? Surely that’s not the only indicator of his success and relationship with his fanbase?

I agree, although louis does seem to use twitter the most when connecting with fans, lets look through his instagram

When FITF promo started, Louis only lost followers

August 2022 he lost 24k

September 2022 he lost 18k

October 2022 he lost 30k

November 2022 he lost 49k followers (not good right after an album announcement)

December 2022 he lost 33k followers

January 2023 he lost 62.8k (the most so far)

Looking at his streaming statistics

(I’m using walls as a comparison for timeline purposes, although im well aware walls promo was far from stunt free, it seems most fans have, understandably, a harder time dealing with bbg than Eleanor)

*Walls debuted at number nine on the US Billboard 200 with 39,000 album-equivalent units

*Faith in the Future debuted at number five on the Billboard 200 selling 43,000 album-equivalent units

So there was obviously an improvement on FITF debut, but has it been consistent since the album release?

The “this is Louis tomlinson playlist” on Spotify

May 2021 The "This Is Louis Tomlinson" playlist reached 250k likes

February 2023 The "This Is Louis Tomlinson" playlist reached 320k likes

Album stream milestones

Walls

Over 100 million streams on Spotify: February 6th, 1 week after its release

FITF

Over 100 million streams on Spotify: December 10th, 1 month after its release

So, overall, the situation does not seem to be improving…

I will later go through his tour sales, but given the different venue sizes this could be a bit tricky

My interpretation of those numbers i presented is that no, it is not worth it. Regardless on your opinion about bbg, from a marketing standpoint this image doesn’t seem to be doing Louis any favors…

(Please feel free to add your thoughts, I’d love to deepen this discussion)

Also, I don’t think any stunt that furthers a queer person’s closeting could ever be “worth it”, this was just my attempt to try to see what could be their motivations for this (although if its commercial success, it’s definitely not working)

[louisprojects]

3 - 6 - 9 DAYS TO FITF

Only 10 days before the release of Faith in the Future! To mark the occasion, we are doing a project inspired by 369 over 3 days.

⏰ Day 1: Thursday, November 3

🔮 Day 2: Sunday, November 6

💿 Day 3: Wednesday, November 9

🏁 Themes: There are no specific prompts, but the following themes can be used for inspiration: Faith in the Future, song titles, lyrics, quotes from Louis about the new album or new songs, Louis and Louies, 369, 28, FITF World Tour 2023, LTWT 2022, AFHF 2022, dream promo, favourite interview, etc.

# Tag: #LouisProjectsTracks

🕶 What Will the LouisProjects Blog Do?: We will reblog posts that have been tagged and respect the project’s rules and spirit.

👁 Reminder! If you're not participating, you can still reblog posts and support the fandom's content creators!

[ialwaysknewyouwerepunk]

I posted 25,041 times in 2022

That's 2,308 more posts than 2021!

1,178 posts created (5%)

23,863 posts reblogged (95%)

Blogs I reblogged the most:

@bluewinnerangel - iconic besties

@stephron

@ladychlo

@thepeaceringx

@nouisbreakdown

I tagged 11,537 of my posts in 2022

#kind anon - 621 posts

#lt tour - 189 posts

#art - 187 posts

#words - 133 posts

#my posts - 120 posts

#asks - 114 posts

#fitf promo - 111 posts

#:') - 99 posts

#mcr - 91 posts

#fic recs - 90 posts

Longest Tag: 140 characters

My Top Posts in 2022:

#5

and then he did the lil trombone dance move during late night talking and :'))))

598 notes - Posted April 24, 2022

#4

the bodysuit

718 notes - Posted November 30, 2022

#3

matilda by quentin blake x harry

760 notes - Posted May 25, 2022

#2

rock god interrupted by twirling nymph

777 notes - Posted April 19, 2022

My #1 post of 2022

what's your listening personality and do you agree?

1,409 notes - Posted November 30, 2022

Get your Tumblr 2022 Year in Review →

[dreamings-free]

I posted 10,233 times in 2022

That's 3,975 more posts than 2021!

2,118 posts created (21%) 8,115 posts reblogged (79%)

Blogs I reblogged the most:

@louistomlinsoncouk

@hldailyupdate

@omglarryrabbit

@tanktop-lou

@dailytomlinson

I tagged 9,740 of my posts in 2022

Only 5% of my posts had no tags

#louis - 6,049 posts

#lt tour - 2,960 posts

#video - 1,875 posts

#photo set - 1,101 posts

#q - 1,041 posts

#lt tour sa - 665 posts

#louis quotes - 470 posts

#catch up q - 400 posts

#gif set - 384 posts

#fitf promo - 374 posts

Longest Tag: 139 characters

#and they were probably on a tight schedule to get content as i doubt her snooty ass would get on the bus w l and his people to pennsylvania

My Top Posts in 2022:

#5

🤍

612 notes - Posted November 15, 2022

#4

ehm.. wtf

655 notes - Posted June 12, 2022

#3

wtf tomlinson... wembley arenatonight 22/4/22 

💙💚

See full post

679 notes - Posted April 22, 2022

#2

SAVAGE

719 notes - Posted November 16, 2022

My #1 post of 2022

asjdsjkk

1,065 notes - Posted April 21, 2022

Get your Tumblr 2022 Year in Review →

[gracefullou]

i’m seeing this thing on twitter about afhf in caracas venezuela, november 2023. do you or any of your followers know what that’s about? ty

I don't know anything about that. If anyone who sees this knows something about this, pls share. What i know is according to what Louis said in his Zach Sang interview for fitf promo, It's probably going to be in the US but you never know maybe they changed the destination

[nouies]

I posted 1,789 times in 2022

That's 1,692 more posts than 2021!

68 posts created (4%)

1,721 posts reblogged (96%)

Blogs I reblogged the most:

@alltheselights

@nouies

@louistomlinsoncouk

@bottomlouisficfest

@blouisparadise

I tagged 1,789 of my posts in 2022

#louis - 378 posts

#harry - 333 posts

#fic rec - 286 posts

#solo louis - 267 posts

#solo harry - 258 posts

#hslot4 - 221 posts

#blff22 - 195 posts

#lt photo - 175 posts

#hs photo - 168 posts

#fitf promo - 168 posts

Longest Tag: 137 characters

#ppl who swore the leaks wouldn’t affect the streams…they did bc you talked about the leaks for ~2 weeks and forgot about btm after 2 days

My Top Posts in 2022:

#5

“I’m old school, I don’t use emojis.” LOUIS TOMLINSON

200 notes - Posted August 24, 2022

#4

263 notes - Posted December 3, 2022

#3

Louis about “Faith In The Future” (2022) // Harry about “Harry Styles” (2017)

346 notes - Posted November 15, 2022

#2

569 notes - Posted December 1, 2022

My #1 post of 2022

NOUIS IN MEXICO november, 2019

706 notes - Posted August 24, 2022

Get your Tumblr 2022 Year in Review →

[zot3-flopped]

I think Louis is rushing to get his second single out because during his radio (promo) tour in the US he found out that BTM is really too hard for him to sing live in such unforgiving environments without effing it up, so now he needs something else to sing live in November for album promo. It's the only thing that makes sense to me.

I doubt it. Most artists release more than one pre album single so this was probably always the plan. He did no promo at all in the month after Walls released, so it will probably be the same with FitF.

[dailytomlinson]

FAITH IN THE FUTURE: PROMO Happy release day, Faith In The Future. Welcome.

◟̽◞̽  S ◟̽◞̽  T ◟̽◞̽  R ◟̽◞̽  E ◟̽◞̽  A ◟̽◞̽  M ◟̽◞̽ 

Bigger Than Me

Photoshoot

Spotify Bio

Written Interviews

Golden Discs

Official Charts

Euphoria Magazine

Los 40 Spain

Dork | Photoshoot

La Stampa Italy

Official Charts talking about 1D

Alt Press | Photoshoot

F1 Tracks

Kompas

Music Week

The Times UK

GQ Spain

WR Germany

Telegraph

The Guardian

Appearances, Video Interviews & performances

Cadena 100

Matt and Mollie | BBCR1

Smallzy

Radio Deejay Milano

BBC The One Show

Lad Bible

RTL Boulevard

Lorraine

NME

Late Late Show | Download

GMA

Z100's End of Summer Bash

Elvis Duran

106.1 BLI

94.3 Radio One

98.5 KRZ

Lattes With Louis | Hot 97.1

SiriusXM Hits 

1075 The River Cocktail Party

Hot 106.7

Power 96.1

Q99.7 Atlanta

Lunch With Louis | Hits 96

103.7 KISS FM 

96.5 TDY | Audacy Check In

Most Requested Live

Live 95.5

Jack Saunders

99.7 NOW

94.9 WiLD

Hits Radio UK

Zach Sang

The Night Show with Mitch Churi

Ask Anything Chat

Soccer AM

Virgin Radio France

Cauet Tv | NRJ

Le Parisien

Late Night Berlin

La Resistencia

NRJ

BMG Spain Fan Event

Lowkey Deep | Radio Jam FM

Socialité

40 Global Show

Rolling Stone

KKbox

Z100

ET Canada

Lad Bibble: Ask The Audience

Morning Mash Up: FITF release day

Jojo Wright

One Night Only New York, at the Irving Plaza

ETalk

La Paris March

Le Heute 

Live with Kelly and Ryan

Radio Disney

FITF Signing, HMV Glasgow

FITF Signing, HMV Westfield

FITF Signing, Rough Trade

FITF Signing, HMV Manchester

FITF Signing, HMV Birmingham

FITF Signing, HMV Sheffield

FITF Signing, HMV Newcastle

FITF Signing, HMV Edinburgh

Audio interviews

Today FM

Q Music

B104

Energy

Listening Parties

Amsterdam

Jakarta

◟̽◞̽ UPCOMING EVENTS

Intimate gig with Banquet Records, Pryzm: December 12th, 8:30pm

Q+A and acoustic set with Banquet Records: December 13th, 6pm

Intimate gig with Banquet Records, Pryzm: December 13th, 9pm

Intimate gig at O2 Shepherds Bush Empire: December 14th, 8pm

The Gluten-Free Radio Show: November 17th

Delta Radio (Date TBA)

Radio Energy Austria (Date TBA)

INROCK (Date TBA)

Live 101.5 (Phoenix) (reschedule TBA)

[sunshineandlyrics]

🖤 x

[sunshineandlyrics]

THIS!

[sunshineandlyrics]

Louis talking to Rolling Stone during FITF Promo, 10 November 2022 x

[sunshineandlyrics]

Louis on songwriting collaborators before Walls and for Faith in the Future ..

The Guardian, 25 June 2017 x

".. and definitely another one of those moments where I started to realise that maybe, you know maybe I'm in the right place if these kind of people wanna write with me now, that's really cool"

After talking about doing a writing camp with Joe Cross, David Sneddon, and Theo Hutchcraft, ​FITF Track by Track, Part 1, 29 November 2022 x

[sunshineandlyrics]

These guys with 515K followers doing the 'Written All Over Your Face' dance (x) originally created by @brookieandjessie (x)

[sunshineandlyrics]

It's the Tomlinson Charm 🥰