#french doxa ad

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Colorful French yachting ad from Doxa, circa 1932.

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The 15 Secrets About Irises Painting Only A Handful Of People Know | Irises Painting

Though COVID-19 measures continue, actuality are some of the must-watch alive and agenda offerings for the artfully absorbed this week.

June 21 from 3 to 5 p.m. via DOXA; annals here

Along with 60-plus absorbing alive offerings actuality until June 26, DOXA Doentary Film Festival offers a worksshop with one of Canada’s best abounding doentary cinematographers. You may apperceive her best from the air-conditioned Netflix doc-series Making a Murderer, but she’s additionally lensed flicks like Toxic Beauty and Shirkers.

June 23 at 8 p.m. via Zoom; annals here

In the Audain Art Museum’s account talk, the artisan of alloyed Heiltsuk, French and Scottish ancestry tells the adventure abaft a ignment he has in the collection: the 2013 acrylic on canvas advantaged Traditional Evolution. Raven Steals My Light, a aggregate of Northwest Coast formline and storytelling melded with annotation on contemporary burghal existence.

June 24 at 7 p.m. and June 26 at 8 p.m. via Zoom; preregister here

At Upintheair Theatre’s online e-Volver Festival, Todd Simmons creates what’s declared as a “Live Dj Set Meets Choose Your Own Adventure”. What that absolutely agency is the adorable abstraction of the artist letting us, the audience, choose records from his all-encomping collection; he, in-turn, shares the alternately funny, moving, and acutely claimed belief that abide aural anniversary allotment of vinyl. Omar David Rivero is on duke to actualize complete and beheld design, while Shanae Sodhi directs. Added bonus: 50 percent of donations to

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Week #5

Hello and welcome back!

In week 2 we looked at how audiences are ‘agents’ which means that audiences are “free agents choosing what media they will consume, bringing their own interpretive skills…making their own meaning…” (Webster as quoted in Sullivan, 2013, pg.6), but this week we are going to be looking at the other side of that and thinking about the audience as ‘objects.’ This argument says the Doxa matters but whose Doxa is it actually? I would buy things like, yes, I totally needed that 2 for $2 french onion dip but did I buy it only because it was the first thing I saw when I walked into the Sobeys and because it was on sale or did I really need 2 tubs of dip (I didn’t).

Opinions are changing and can be affected by multiple different aspects like agenda setting and framing and as Professor Good discussed in the lecture on October 3rd, audiences can be looked at as ‘institutional constructions’ that are affected by media ratings and target marketing. Sullivan gives the example of Wal-Mart and how they collect customer information and use it so understand what their customers are purchasing, in which stores, and in what quantities. This goes on to say that the ‘concentration of information’ is a powerful tool that companies use in order to influence their consumers (Sullivan, 2013, pg.77-78). This leads us smoothly into Karan Buzzard’s article on ‘The Rise of Market Information Regimes and the Historical Development of Audience Ratings’ goes into discussion on just how Nielson gathered their data and how they provided information for advertisers to use and so they could have more control over the production and distribution process (Buzzard, 2015).

Vincent Mosco defined the political economy as the study “of the social relations, particularly the power relations, that mutually constitute the production, distribution, and consumptions of resources” (Mosco in Sullivan, 2013, pg78). In the lecture on Oct 3rd, we discussed the idea of audience as objects through a few questions (1) “What if our choices, as a result of target marketing, are not really our choices?” We touched on how ‘choice architecture’ and ‘nudging’ are unconscious ways that companies influence a consumers’ choice. An example of choice architecture is food outlets putting healthier food options in more prominent areas which makes it easier for individuals to get to. In another course this semester (3P55), we learnt that in the Google employee lunchroom they put the celery sticks and healthy food options closer to the front compared to other snacks where the employee would have to wait in line. This can be one way to look at how audiences are objects because what might seem as the persons own choice, might have been influenced by other factors, like not wanting to wait in line. 

This can also go the other way with unhealthy options like my french onion dip situation because it was located at the front of the store it ‘nudged’ me into buying it even if I didn’t want or need it in the first place  

The second question we are going to be discussing is ‘What if we are doing all the work? Even when we think we’re not’ [personally don’t want to be doing more work than I have to but we’ll see where this comes into play]. The political economy emphasises that the social and economic transformations that have happened since industrialisation and capitalism have changed the way we should look at production and consumption. Thomas Streeter said that this caused a divide between production – audiences being economically productive and consumption – the audiences’ leisure time (Streeter in Sullivan, 2013, p.80).  Often when we’re going about our daily lives and we don’t realise the extent to which media producers are essentially using you advertise their own products. Sullivan also talks about how audience members perform labour for advertisers by viewing certain ads and what media producers value the most from audiences is their viewership (Sullivan, 2013, pg81). 

This is how audiences are being used as a commodity, one example of this is how Netflix records the types of shows or movies that you are most likely to watch and gives you a recommended tab, however, the Netflix originals always have a bigger section to where they are advertised to us. So in this situation are audiences watching certain shows as leisure or are they unconsciously working to promote brands.

Yes, Spock they use for their own benefits and we don’t even realize. Anyways thanks for reading! See you for the next blog post!!

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Colorful French yachting ad from Doxa, circa 1932