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What is Anchor Text? How Does it Impact Your SEO | Infidigit

Anchor text, or link text, is the visible text part in a link that directs a user to a different page. The purpose of an anchor text is to let the reader know exactly what they can expect once they click on a link.

Anchor text also corroborates with the search engines, as it tells the search engine algorithms of the correlation between the URL and the link text. This helps the algorithms in getting a gist of what the content on the URL is about.

So, what exactly does an anchor text in SEO look like? The first part of it is the main URL of the website. The second element is where the description comes in. This description is referred to as anchor text in the URL. So the first part of the URL is the website, but the second part describes exactly what this webpage is about.

Partial match

A partial match is a variation of exact match anchor text. In partial match anchors, the text that is linked is a variation of the keyword (usually latent semantic indexing (LSI) keywords), which is linked to a Web page. For instance, a text which goes “How to build anchor texts” can be linked to a page about anchor texts, where the user can find the section “How to build anchor texts” in the content. This is mainly done using LSI keywords, which is a prevalent googles ranking factor for a Web page and can significantly improve its ranking. Moreover, internal linking can significantly improve the rankings of your Web page too.