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Always Up-to-Date Guide to Social Media Video Specs

Always Guide to Social Media Video Specs

Last Updated: August 30, 2023 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. So we decided to create a complete guide of every single social media video spec and advertising video dimension. Before we start, here are some additional resources to help you keep the information in once place:   Learn how to develop and implement your Instagram marketing strategy today. Get the Guide

Always Guide to Social Media Video Specs

Social Media Video Specs & Ad Sizes Per Network

We’ve gathered a plethora of information on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network: Collaborative Publishing Made Easy with Sprout Visually appealing content can often be found at the heart of successful social posts. Whether it’s a video, image or text, Sprout’s Asset Library serves as the central hub, making accessibility, organization and collaboration easier than ever. Experience how easy asset management can be when you get started with a free trial today.

Facebook Video Specs

Facebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs. The challenge for marketers is that there are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. Follow the specs below to optimize your posts. Shared Post Video (Landscape & Portrait)

Always Guide to Social Media Video Specs Easily the most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook feed, and can be shared by brands or your friends. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video. You can choose between two video orientations: Landscape and Portrait. Here’s a look at the video specs for both. Always Guide to Social Media Video Specs Video Guidelines - Recommended video dimensions 1280 x 720 for Landscape and Portrait. - Minimum width is 1200 pixels (length depends on aspect ratio) for Landscape and Portrait. - Landscape aspect ratio is 16:9. - Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9). - Mobile renders both video types to aspect ratio 2:3. - Max file size is 4GB (3 GB maximum in Sprout). - Recommended video formats are .MP4 and .MOV. - Video length max is 240 minutes (45 minutes if uploading in Sprout). - Video max frames 30fps. 360 Video

Always Guide to Social Media Video Specs Facebook’s 360 Video allows users to get a complete 360-degree view by scrolling with a cursor on web, by touch or turning the device on mobile. Video Guidelines - The resolution and aspect ratio depends on the type of content: - Monoscopic: 5120 x 2560 maximum, aspect ratio 2:1 - Stereoscopic: 5120 x 5120 maximum, aspect ratio 1:1 - Recommended max file size is 10GB. - Recommended video formats are .MP4 and .MOV. - Video length maximum is 30 minutes. - Recommended framerate is 30 fps. Facebook Reels The convenience of cross-posting your Instagram Reels to Facebook expands the viewership and reach of your videos. This format appears organically in feeds, but often gets “priority” on Facebook feeds. Always Guide to Social Media Video Specs - Recommended video formats are MP4 and MOV - Allowed Frame Rate: 23 FPS minimum - Allowed Duration: 4 seconds – 90 seconds - Allowed File Size: No file size limit - Resolution: 540 x 960 (540p) minimum (1080×1920 or greater recommended) - Allowed Aspect Ratio: 9:16

Always Guide to Social Media Video Specs

Facebook Video Ad Specs

In-Feed Video Ads

Always Guide to Social Media Video Specs These ads are the sponsored equivalent of in-feed posts and follow similar guidelines. Video guidelines - Recommended to upload the highest resolution video possible. - Recommended resolution: 1080×1080. - Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). - Recommended video formats are .MP4 and .MOV (see full list here). - Max video file size is 4GB. - Video length max is 240 minutes. Character limits - Primary text: 125 characters. - Link description: 30 characters. - Headline: 40 characters. There are more than 5 million advertisers now on Facebook and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s go ahead and break down the specs for each type of video you can produce. Carousel Video Ads

Always Guide to Social Media Video Specs Facebook Carousel Video ads allow brands to showcase multiple videos (or images) and a link within a user’s Facebook feed. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking a link. In fact, Digiday estimated Carousel Ads to be 10 times more effective than standard social media ads. Always Guide to Social Media Video Specs Video Guidelines - Recommended video resolution 1080 x 1080. - Aspect ratio is 1:1. - Max video file size is 4 GB. - Recommended video formats are .MP4 and .MOV. - Video duration range is 1 second to 240 minutes. - Video max frames 30fps. Collection Video Ads (Mobile)

Always Guide to Social Media Video Specs The Facebook Collection ads showcases multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) and a video as well. The ad type has been popular so far with retailers and clothing companies. How to build a Facebook business Page that attracts customers Video Guidelines - Recommended video resolution 1080×1080. - Square aspect ratio is 1:1. - Max video file size is 4GB. - Recommended video formats are .MP4 and .MOV. - Video length max is 120 minutes. - Video max frames 30 fps. Character Limits - Primary text: 125 characters. - Headline max: 40 characters. - Landing page URL required. Instant Experience Video Ads

Always Guide to Social Media Video Specs Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This can include multiple video experiences, including features to auto-play on loop. Always Guide to Social Media Video Specs Video Guidelines - Minimum resolution: 720p - Portrait aspect ratio of 9:16 with pillarboxing for all others uploaded. - Max video file size is 4GB. - Recommended video formats are .MP4 and .MOV. - Maximum length of all video content must be 2 minutes combined. - Video max frames 30fps. Slideshow Video Ad

Always Guide to Social Media Video Specs Facebook’s Slideshow videos were built for advertisers wanting to reach audiences with slower internet connections. Instead of a regular video, slideshows are just that–a slideshow of images or video in an ad display. Video Guidelines - Recommended video resolution 1200 x 720. - Aspect ratios available are landscape (16:9), vertical (4:5) and square (1:1) - Recommended video formats are .MP4 and .MOV. - Slideshow duration max is 15 seconds. Facebook Stories (Ads & Organic Posts)

Facebook has also added the Stories feature, disappearing short photo or video updates that are only available for 24 hours. In addition to user-generated organic posts, Stories ads that run in between sets of user stories are also available.  While most users will be sharing immediate & organic updates from their phone’s camera without worrying too much about their video specs, the guidelines for this format are similar for paid & organic posts. Video Guidelines - Recommended resolution 1080×1080 - Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under below videos smaller than this aspect ratio. - Max video file size is 4GB - Duration is 1 second to 2 minutes - Recommended video formats are .MP4 and .MOV. Character Limits - Primary text: 125 characters - Headline: 40 characters For more information on the video specs for Facebook, visit the Facebook Help Center.

Always Guide to Social Media Video Specs

Instagram Video Specs

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. So needless to say, Instagram videos are absolutely worth the investment. In-Feed Video (Landscape, Square & Vertical)

Always Guide to Social Media Video Specs Since 2015, Instagram crafted its videos formats to allow three different styles: landscape, square and vertical. The predominantly-mobile social network is perfect to share videos of any size organically to reach your audience. Video Guidelines - Minimum resolution for all formats is 1080 x 1080 - Recommended horizontal pixel resolution is 1920 - Multiple aspect ratios are supported: Landscape aspect ratio is 16:9, square aspect ratio is 1:1, vertical aspect ratio is 4:5. - Max file size for all formats is 4GB (*100MB maximum for Sprout Direct Publishing and 512MB maximum for Sprout Mobile App Flow Publishing). - Recommended video formats are .MP4 and .MOV. - Video length is 3 to 60 seconds. - Recommended frame rate is 23 to 60 FPS. - Recommended data rate/bitrate: 25 Mbps (megabits per second) Character Limits - Primary text recommendation: 125 characters. - Maximum number of hashtags: 30 Instagram Reels Introduced in 2020, Instagram Reels are another option for your video strategy on Instagram. These short-form, easily digestible videos are becoming the preferred type of content in Instagram feeds. Fortunately for social content creators looking to easily generate a lot of content for Instagram, most of the video specs for Instagram Reels are fairly similar to other formats on the platform, with the main differences being the short length and the ease of editing in-app to add effects and sound. As Instagram has started to add separate tabs for different content types, thumbnails will be cropped differently on each view. If the viewer is on the first tab that has all content types, the thumbnail will be cropped to the traditional square post size of 1:1–center your subjects and plan to avoid undesirable vertical cropping. - Allowed file extensions: .MP4 or .MOV - Allowed Frame Rate: 23-60 FPS - Allowed Duration: 3 seconds – 15 minutes - Allowed File Size: 4 GB max (1 GB or less in Sprout) - Allowed horizontal pixels: 1920 - Allowed maximum bitrate: 25 Mbps - Allowed aspect ratio: 0.01:1-10:1 (9:16 Read the full article