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Business of Art | Five Tips for Smarter (Not Harder) Fundraising

Follow these steps to make a strong impression on a tight schedule.

Say you’ve got a great idea for an art project, and you’re ready to make it happen. Projects of scale will inevitably need to be funded; how you cover the costs will be up to you. The vast world of funding includes: grantwriting, crowdfunding, individual donors, benefits and ticketed events, and in-kind contributions. While grantwriting will be just one tool in your toolkit, it’s an important one.

In this article, we’re sharing tips inspired by a recent workshop by The New York Foundation for the Arts (NYFA) in partnership with College Art Association (CAA) titled “Fundraising and Strategy: How to Work Smarter, Not Harder, on Grant Applications.” The workshop was part of a one-day program, “The Artist as Entrepreneur.” Presenters Peter Cobb, Senior Advisor, NYFA Learning; and Rebecca Guber, Founder and Director, Asylum Arts argue that fundraising will take up time, but it doesn’t need to overwhelm your day-to-day if you think strategically. The below advice is presented in the context of grant applications, but much of it can be applied to other fundraising methods.

Be Selective

Applying for as many grants as possible, without careful consideration of eligibility criteria and other factors, won’t lead to more funding. A strategic approach will reduce the time you spend crafting applications, while at the same time upping the probability that you’ll receive the ones for which you apply. It’s a win-win.

Essentially, fundraising involves a lot of matchmaking between your work and the funder. You need to understand the funder’s needs and goals. Cobb suggests asking yourself the following questions as you complete an application or proposal, and ensuring they match up with the funder’s mission:

What do I do?

What problem(s) do I solve?

What needs do I address, and for whom?

A compelling application “makes it easy for the funder to make the connection,” says Cobb. If an organization supports emerging artists who tackle environmental issues, then you may not be the best fit if you’ve already received several prestigious awards and primarily address issues of gender in your work. But if climate change is central to your work and you would, in fact, describe yourself as emerging, then your time will be well spent in applying.

This matchmaking mindset applies to many aspects of the application itself. When setting the dollar amount for a funding request, the amount of funding requested for a project should feel proportionate to the funder. If they generally allot $40,000 for a project, don’t ask for $5,000. Conversely, if project grants from the organizations are $5,000 on average, don’t request $40,000. This is just one of the many ways to show that you’ve done your research, and to highlight the connections between the funder’s focus and the ins-and-outs of your project.

Build Relationships

Many funders are more approachable than you may think. If there is someone at the organization you can connect to—ideally the program manager or coordinator for the grant you’re interested in—do it. There are several ways to kickstart and cultivate this kind of relationship and to leverage your network, for introverted and extroverted artists alike.

In a concise, respectful email, ask the program manager a real question you have about the grant. This question should show that you’ve read the guidelines well. Guber recommends adding: “Is there anything you would suggest to me, based on my question?”  

Connect to the program’s alumni or past grantees. A past grantee may even share their application with you, to help you infer what makes an application successful in this funder’s eyes. Even better if you happen to be close to a former grantee. That person is an ideal editor for your application.

Many funders hold receptions and other events to celebrate their programs and awards. Attend these if possible to show your engagement with the organization’s work, and—again, respectfully—try to connect with staff in a genuine way at the event.

Once you’ve established a working relationship with a funder’s representative and they’ve shown interest in your projects, send thoughtful, personalized invites for your events and ask if you can subscribe them to your newsletter.

In all communications, especially early on, maintain a degree of formality. “I hate reading ‘XOXO’” as a sign-off, laments Guber. If you’re unsure of the staffer’s gender identity, don’t guess. In this case, use the individual’s first and last name, or begin with a simple “Hello.”

Streamline Your Process

While each application is different, many opportunities will require you to submit some version of the following components:

Cover Letter

CV and/or Artist Bio

Work Sample

Project Description

Artist Statement

Budget

Do yourself a favor and prep a ready-to-go version, or versions, of these in advance. When a last-minute opportunity comes along, you’ll be grateful that your CV is complete, up-to-date, and typo-free.

Guber recognizes that many multidisciplinary or interdisciplinary artists struggle to describe their practices succinctly and concretely. If this sounds like you, create a few different versions of your Artist Statement in particular, of differing lengths (between 250-500 words), that focus on the different central aspects of your work. When you do need to bring these elements together in an application or Artist Statement, avoid writing a laundry list of the disciplines you work in. Instead, focus on your process, or themes, to create coherence.

Each application should feel tailored to a specific opportunity. But always remember to ask, “What can I steal from myself?” When possible, try to rework, rather than rewrite.

Make Your Application Pop

Panelists for an opportunity usually will need to review a large number of applications in a small amount of time. So you need to ensure that your application stands out from all the others. With a Project Description, for example, answer the “Who? What? When? Where?” in your first sentence. Then, get more specific and include memorable, unique details. Guber jokes that panelists will give your application a nickname for easy reference, so you want your application to be unique and clear enough so that it will stay front-of-mind for your panelists, even as they look at scores of other proposals.

A few additional tips:

Use simple sentences and avoid jargon. “Jargon slows people’s brains down,” says Guber.

Put your best work first in your Work Sample. If possible, find out what viewing system the panel will use.

If a panelist really likes your work, they might look up your website even if it’s not part of the application. At least a few aspects of your website should correspond with your application. There should be some cohesion between your online presence and the way you present yourself in your application.

Keep Your Eyes on the Prize

Your application needs to present itself as a focused, cohesive package that will pique panelist interest from the outset. If your Work Sample includes video, make sure the first 30 seconds are attention-grabbing and to-the-point. Whatever media you work in, do your best to give the panelists a feel for the work.

If you push boundaries with your art and engage with themes of politics or sexuality, for example, Guber advises that you prepare your audience—in this case, the panelists. You never need to censure your work or water it down, but you can provide helpful context for it via your written materials or the title of your application. Guber suggests thinking, “How will this land on a human being?” and avoid assuming that everyone on a panel is on the same page as you. If you communicate clearly about your work, a difference of opinion shouldn’t get in the way.

In any application, you’re the authority on how you present yourself. With practice, strategic thinking, and feedback from trusted peers, you’ll be able to bring your work to life for a room full of panelists.

- Mirielle Clifford, Program Officer, Online Resources

The “Fundraising and Strategy: How to Work Smarter, Not Harder, on Grant Applications” panel was presented through NYFA Learning, which includes professional development for artists and arts administrators. Sign up for NYFA’s free bi-weekly newsletter to receive updates on future programs.

Images, from top: Tiffany Smith (Fellow in Interdisciplinary Work ’18), Sariah, Throned; Adam Smith (Fellow in Painting ’15)

[abrahamlincolnleadership993]

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Creative CV

i hadn’t created a cv tailored towards my photography yet, i only had one that was intended to get me part time work. it was confusing at first as i had only had experience in two long term jobs, and no photography experience at all. i found that it was important for me to still adjust my cv, so i was able to start getting this experience i long for in photography. i went for a meeting with abigail, who gave me lots of advice as to how i would alter my cv to make it appropriate for applying for internships, assisting photographers etc. she spoke mainly of transferable skills, and which skills from the work experience i already have, would be required in any photographic jobs. for example, the ability to work in a fast pace environment. we went through my cv thoroughly, which gave me the confidence and knowledge to be able to create my new cv

before i wrote my new cv, i went onto engage plus and used the advice on cv planning and writing. i made a basic plan on how i would layout my cv, and the headings i would have. i then wrote a brief example of the kind of information i would include under each heading. abigail was also a big help in advising me on which headings to include

i mostly completely rewrote my cv, and tailored it towards photography, including the technical skills that would be required and valued. i also included a short bit about my interests outside of photography, to show a bit more of my personality and other aspects of my life i am dedicated to

i created my cv on indesign, an adobe programme i have some experience in using, which in turn, helped me develop my skills in that software. i wanted to add to the aesthetics of the cv, to highlight myself as a creative individual, although, i kept it simple and easy to read. i also wanted to use a similar layout within the cv, as i did on my portfolio, which i created on indesign last week. i then went on engage plus and followed the checking cv advice, so i could be certain that i had included everything i should of, and not made any obvious mistakes. i still wanted my cv to be individual, but this advice showed me more of what employers expect, and what they would take from initially only reading your cv for 30seconds

rewriting and recreating my cv is this way has got me very motivated and more confident towards my future and applying for experience. i have always lacked the confidence in starting off the photographic career path, and this course has given me the push i needed to start thinking about the ‘real world’ outside of my degree. 

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I’m not sure where or how it started, but a few years ago someone came up with the rule that a resume should only have one page. 

Applications with more than one page were either a waste of time time or doomed for failure. 

Nowadays applicants break this rule often and get away with it.

So, How Long Should a Resume Be (Really)? 

How long a resume is supposed to be is a hard question to answer. Recruiters and employers also have different preferences. No surprise there.

Dr. Heather Rothbauer-Wanish, Author of Getting Back in the Game: How to Build Your Resume After Taking a Break, says

“If you’re a recent college graduate, then a one-page resume should be enough to describe your educational and professional history. By contrast, if you’ve worked for 15+ years, you will likely need a two-page document. My general rule of thumb is one page for each 10 years of job history."

Roy Cohen, Career Coach and Author of The Wall Street Professional’s Survival Guide says,

“Shorter is always better when it comes to resume length, but not at the expense of losing important content. How much information you include depends on your seniority level, the breadth of your experience, technical qualifications, and range of organizations you’ve worked for.”

He also agrees that recent college graduates should stick to a one-page document, as well as Wall-Street traders because they’re dealing with people with limited time and attention span.

Maureen CrawfordHentz, Talent Acquisition Manager at Osram Sylvania, hates short teaser resumes with little to no information, and a request to “call for more information.”

Recruiters, in most cases, aren’t the end-reader of a resume. They forward the resumes to hiring clients, so they also take their preferences into consideration.

Perfect resume length: how long is a resume supposed to be? (graphic source)

It looks like a better resume length guideline to follow is: your resume should be short enough that it’s not a chore to read, but long enough to include information that will entice recruiters to give you a call.

In this tutorial, we look at what components to drop from your resume and how to edit it down, so you can keep your resume length concise—just to what's needed for the job your'e applying to. We answer some common questions on resume length and give you some killer tips to work with as well.

Use the 6 Second Rule

A study revealed that recruiters only spend about six seconds on each resume. This might be the reason one-page resumes became popular.

Sure, a one page resume is quicker to read than a two-pager. But that just means it’s quicker for the recruiter to decide whether an applicant is worth calling.

A one-page resume will still get thrown in the trash if recruiters can’t find the qualifications they’re looking for. Resume length doesn’t matter if bullet points and fluff buried your skills and experience.

It’s not so much the length that matters—it’s how fast you can get the recruiter’s attention. Since you only have about six seconds, your first page—the first 1/3 of that page—has to be a show stopper—if you want the rest of your application read.

What Are the Ideal Number of Resume Pages?

Use a One-Page Resume If:

You’re a fresh graduate with limited experience related to your target job.

You’re changing careers and your previous experience isn’t relevant to your new industry.

You have less than 10 years of professional experience or less than four employers.

Use a Two-Page Resume If:

You’re a fresh graduate with several internships, summer jobs, or extra-curricular activities that may be tied to the job you’re pursuing.

Your job requires varying technical or industry-specific skills and qualifications that not all applicants have.

You have more than 10 years of professional experience in your field.

You’re in a senior management role with tons of responsibilities.

You’re in a field that requires demonstrating specialized training and achievments, like publications and licenses.

Resumes

What is the Difference Between a CV vs Resume?

Charley Mendoza

Addenda: What Is It and Who Uses It

Executive recruiters used to read three and four-page resumes. While still acceptable today, a growing trend is to send a two page resume followed by addenda.

Addendum (plural: Addenda) is a one-page document that you can send with your resume, or give during an interview. The resume contains a candidate’s main selling points, while the addendum gives a closer look at the applicant’s qualifications.

An addendum elaborates on different aspects of your professional experience, such as but not limited to:

Work projects or case studies

Technical skills

Software knowledge

Equipment operation skills

Classes or seminars taught

Training

Leadership experience

Separating this information into an addendum frees up space for important corporate contributions. It also gives the applicant freedom to choose which addenda to send with his application.

How to Shorten Your Resume by Tailoring It to Your Target Job

How long should your resume be? While the perfect resume length depends on your experience and the type of job you're applying to, it's helpful to keep your resume as concise and to the point as possible. Let's look at how to focus your resume by removing what's not absolutely necessary.

1. Remove Unrelated Positions From Your Resume

It’s impossible to find someone who hasn’t worked in a job they’re not proud of. Washing dishes, packing groceries, waitressing, flipping hamburgers—none of these jobs connect to whatever you’re pursuing right now. Delete them from your resume.

These jobs might have helped you pay the bills. But no hiring manager wants to hear about this part of your professional experience.

You should also delete positions no longer relevant to your professional goals. You might have started as an accountant, because that’s your college major. But if you have already switched to engineering or some other field, you shouldn’t waste space to mention your stint crunching numbers.

2. Remove Irrelevant Tasks or Accomplishments

Every job comes with a list of tasks and responsibilities, not all are worth listing in your resume. Delete everyday tasks you can’t tie to a quantifiable accomplishment or noticeable growth in your field. 

Work done with your company’s CEO, high-ranking officers, or a well-known expert in your industry is an accomplishment. Don’t delete those. You can write about this experience in two ways:

How working with them helped you grow in your field faster.

How they value your ideas and trained you to become a better leader.

3. Remove General Skills From Your Resume

General skills like researching, email management, and MS Word are only worth listing if you’re applying as an assistant, or any role where these skills are sought after.

Remove these skills and any training you did on subjects not mentioned in the specific job ad you’re applying for.

4. Remove Unrelated Community Activities

Community activities can beef up your work history if you’re changing jobs or industry. But it’s a waste of space if you’re not. Don’t include community and volunteer work unless it’s related to the job you’re applying for. Put this on your LinkedIn profile instead.

5. Delete or Shorten Long Job Duties

Sometimes explaining your role is important, especially if you have a vague job title (e.g. Executive Assistant or Graphic Designer).

Write a short description of your role instead of using several bullet points and wasting extra margin space. For example, you can elaborate on your role as a graphic designer by including this description below your job title:

“Collaborated with the product and marketing team to design packaging materials for food and house cleaning products for Brand XYZ”

That sentence describes what you design and who you work with, so you can devote your bullet points to the more impressive aspects of your design portfolio.

Want more tips to get your resume noticed?

Resumes

30+ Best Resume Tips: That Will Get You Noticed and Hired

Charley Mendoza

Shorten Your Resume With Good Writing

Here's how to tighten up your resume, so you can keep it as short as possible, and the best length for your work experience and job you're applying to.

1. Simple Resume Editing Tricks

Below are several editing and writing tricks to improve the syntax and diction in your resume.

Avoid vague keywords like ‘creative,’ ‘customer-oriented’, or ‘performance-driven.’ These words sound good but don’t add value to your application.

Rewrite sentences with ‘of the’ phrase. For example, “In charge of the Food and Beverage (F&B) team” is same as “Head of Food and Beverage (F&B)”

Delete unnecessary ‘that’ in sentences. If you see this word on your resume, read it without the word and see if removing it doesn’t change its meaning. If it doesn’t and the sentence is grammatically correct, remove it. You’ll be surprised how often you don’t need this extra word.

Remove ‘very’, ‘really’ and the adverbs. Phrases with the words ‘very’ and ‘really’ can either do without those extras, or be written in a simplified form. “Executed a very successful product launch” is the same as “Executed a successful product launch.”

2. Avoid Repeating Information on Your Resume

Did you do the same tasks for multiple employers? You don’t need to mention all those tasks for every employer. Pick one task where you shined for each employer, until you've distributed all the similar tasks across your employment history. This will still demonstrate your skills, but help keep your resume length down.

For example, sales, customer service, and problem solving are common tasks for different jobs. Let's say you got a sales award or exceeded a monthly quota for one company, received praised for your customer service skills in another company, and solved a problem for one of your previous teams. Separate those three accomplishments in three work history entries on your resume. You’ll accomplish three things with this strategy: 

Satisfy keyword requirements of an Applicant Tracking System (ATS).

You don’t have to come up with a way to describe each task for each item in your employment history.

You’ll save at least two bullet points worth of space.

3. Prioritize the First and Last Three Words of a Bullet Point

Readers remember the first three and last three words of a headline. You can also use this tip for subheadings and bullet points in your resume.

To do this, allot the first three words of the bullet to the verb, number, or keyword. Use the last three words for the accomplishment you’re trying to describe, or just minimize bullet points to six words.

Examples:

Optimized pay-per-click campaign in collaboration with the marketing team to increase product sales by 30%

20% reduction of expenses after creating a new administrative budget

4. Remove First and Third Person Nouns

Since it’s your resume, recruiters assume you’re the doer of the actions in it, so there’s no need to write “I” or “me.” Instead of writing “I designed website themes for hotels” it’s just “Designed website themes for hotels.”

5. Replace Vague Words With Specifics

Replace vague phrases like “assisted in,” “helped with,” and “responsible for” with descriptive verbs or adjectives. Sometimes the resulting phrase will be longer, sometimes it will be shorter, but at least it’s not dead weight in your application.

Examples:

“Helped animators create a TV commercial” is vague compared to “Sourced high-quality images for a TV commercial”

“Assisted resident patients in performing simple every day tasks” is better changed to “Aided elderly patients in cleaning their apartment”

“Responsible for securing funding for a charity event” is shorter if you change it to “Raised $80,000 for a charity event”

6. Save Your Lines

If your resume was originally two pages, there’s a huge chance you can save space and shorten your resume page length by paying attention to items that warrant their own line or page break.

For example, does your course or major deserve a separate line?

UCLA                                                     2010

Bachelor of Arts in English

Can’t you just write it like this?

BA English, UCLA                             2010

You can also apply this to your address, phone, and email, so instead of taking up two to three lines, it could all be in one line:

Main St, Chicago | joedesignlogos@gmail.com | 312-845-1298

Even if it’s all bundled up together, there’s still enough space to make it readable and add your LinkedIn profile URL.

Resume Sections to Cut or Edit to Save Space

You can shorten your resume length by removing unnecessary sections and fluff, such as: 

1. Hobbies

Employers don’t care about what you do outside of work, unless those activities are useful to your job. Remove unrelated hobbies and interests to make room for information that will increase your value as a candidate.

2. References

Recruiters already know that you’ll give them a list of references if they ask.

3. Work History

Delete employment history older than 10 years. If it’s related to your target job, list the company and job title only.

If you’ve been with the same company more than 10 years, list the company once then cite the different job titles you’ve held over the years. Don’t list the jobs as separate work entries because it’s a waste of space, and it robs you of the opportunity to show your career progression.

4. Photos

Delete your picture on your resume to avoid discrimination and ageism. Even if you look good on a photo, there’s still a risk someone might find it unprofessional. If nothing else, you’re looking for a job—not a date.

5. Last Page With Only a Few Lines

Is the second page of your resume barely reaching half of the page? That’s a sign you’ve over-fluffed the previous page. Condense your writing and remove unnecessary information on the first page, so it doesn’t look like you’re trying hard to beef up your qualifications.

6. Education Details and Memberships

“Remove details of your GPA, coursework, school location, club information and other school organizations.This extra information is no longer used to gauge your qualifications after you have several years of employment under your belt,” suggests Michelle Riklan, Executive Resume Writer and Managing Director at Riklan Resources.

This also applies to professional organizations and affiliations, especially if you’re no longer an active member and if the membership isn’t relevant to your job.

7. Outdated Technical Skills

Rothbauer-Wanish, says, “I once advised a client to delete an entire technical skills section focused on old technology, such as Windows 95, Microsoft Works, and Internet Explorer on his resume. This information took up space and gave the impression that he’s out of touch with current technology.”

More Helpful Resume Resources

Jump into our multiple part series: How to Create a Great Resume (Ultimate Guide). Or, begin with these tutorials on how to properly structure and make a great resume:

Resumes

How to Structure Your Resume

Laura Spencer

Resumes

How to Make a Resume

Laura Spencer

You can also grab a professional resume template from GraphicRiver, which will help you make a resume with a great design quickly. Here are resources to help with that: 

Resumes

20+ Professional MS Word Resume Templates - With Simple Designs

Marc Schenker

Resumes

Personalize a Modern Resume Template in MS Word

Laura Spencer

Experiment to See What Works

You don’t have a crystal ball to tell you what the ideal resume length is for a particular recruiter or employer. There's no way to know for sure how long your resume be. So the next best thing you can do is experiment to see what works.

Create a one page resume summarizing all your relevant experience and accomplishment, a synopsis of your professional history if you will. 

Send the regular, two-page resume first. Then if you don’t get a response after a few weeks, try sending a one-page resume to see if they prefer a condensed application.