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How Does SEO Work Step by Step? A Complete Guide to Search Engine Optimization
Search Engine Optimization (SEO) is a crucial digital marketing strategy that helps websites gain visibility and rank higher in search results. If you're wondering how does SEO work step by step, this guide will break down the search engine optimization process in detail. Whether you're new to SEO or looking to refine your strategy, understanding the SEO techniques for beginners will help you achieve better results and rank higher on Google.
#how does SEO works step by step#search engine optimization process#SEO techniques for beginners#how to rank higher on Google#Search Engine Optimization
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Google’s Search Algorithm: How to Rank Higher On Google In 2023
In the ever-evolving landscape of digital marketing, staying on top of Google’s search algorithm updates is crucial for businesses aiming to secure higher rankings and increase their online visibility. Google's algorithm is designed to provide users with the most relevant and valuable search results based on various factors. As we venture into 2023, understanding the key strategies to rank higher on Google has become more important than ever.
Read more: Google’s Search Algorithm

#google algorithm#google's search algorithm#how google search engine works algorithm#how does google search algorithm work#how google algorithm works#how to rank higher on google#google seo update#google algorithm update
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#How Digital Marketing Levels the Playing Field for Small Businesses#In today’s fast-paced digital economy#small businesses often face stiff competition from large corporations with significantly higher budgets and established brand recognition.#digital marketing has emerged as a powerful equalizer. At Lavangi IT Solutions#a leading custom software development company Noida#we believe that strategic digital marketing can give small enterprises the edge they need to thrive in a competitive market.#Breaking Barriers Through Digital Channels#Digital marketing eliminates the traditional barriers of advertising by providing cost-effective and highly targeted marketing solutions. W#social media marketing (SMM)#content creation#and paid ads#small businesses can now reach global audiences at a fraction of the cost of traditional marketing.#As a custom software development company Noida#we’ve worked with several startups and SMEs to help them develop scalable digital marketing strategies that produce measurable results.#Tailored Strategies for Maximum Impact#Every small business is unique. Unlike one-size-fits-all solutions#digital marketing allows customization based on specific business needs#industry trends#and customer behavior. Whether it's improving Google rankings through SEO#building brand loyalty on Instagram#or driving traffic with PPC campaigns#our digital marketing experts at Lavangi IT Solutions#a trusted custom software development company Noida#craft strategies that deliver.#We empower our clients with data-driven insights#real-time analytics#and automated marketing tools to help them make informed decisions and stay ahead of the curve.#Leveling the Playing Field#The digital landscape provides equal opportunities to all — whether you're a neighborhood bakery or a tech startup. High-quality content#engaging social media campaigns
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What Is Cloud Stacking SEO? The Strategy Behind Safer Backlink Power
[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]If you’re in the SEO…
#backlinks#brand authority#brand mentions#business directories#content#content marketing#content strategy#content syndication#digital marketing#domain authority#Google Assistant SEO#Google My Business#Google My Business Optimization#Google ranking#high-quality backlinks#how to get backlinks#Link Building#LinkBuilding#Local SEO#Mobile-Friendly SEO#off-page SEO#rank higher#search engine optimization#search engine rankings#search rankings#SEO#SEO strategy#website authority#website credibility#website engagement
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वेबसाइट को गूगल में कैसे रैंक करवाएं: एक व्यावहारिक गाइड
How to Rank Website in Google: आज के डिजिटल युग में अपनी वेबसाइट को गूगल के सर्च रिजल्ट्स में ऊपर लाना हर वेबसाइट मालिक का सपना होता है। गूगल पर अच्छी रैंकिंग न सिर्फ आपके ट्रैफिक को बढ़ाती है, बल्कि आपके बिजनेस या ब्लॉग की विश्वसनीयता भी स्थापित करती है। लेकिन यह कोई जादू नहीं है – इसके लिए सही रणनीति और मेहनत की जरूरत होती है। इस लेख में हम आपको बताएंगे कि अपनी वेबसाइट को गूगल में कैसे रैंक…
#boost website ranking on Google#Google search ranking strategies#Google SEO tips#How to rank a website on Google#improve Google ranking#increase website traffic Google#optimize website for Google#rank higher on Google#SEO for Google ranking#website ranking guide
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User Intent Optimization is the process of aligning your content with the specific needs and expectations of users. Search engines like Google prioritize delivering results that match user intent, making it essential for businesses to focus on intent-driven SEO.
#digitalpreeyam#search engine optimization#content optimization#content marketing#what is search intent in 2025#what is search intent in seo#what is search intent in hindi 2025#what is search intent in seo 2025#user engagement optimization#search intent in hindi 2025#search intent in search engine optimisation.#how to rank higher in google maps#search intent optimization#search engine ranking factors 2025#google ranking optimization#ai content optimization
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Why Your Business Needs Local SEO: A Step-by-Step Guide
Boost your business visibility with a strong Local SEO strategy. Learn how to do local SEO and optimize Google My Business to rank higher on Google Maps. Follow this Local business SEO checklist to dominate local search results with Magixbowl.
Introduction
In today's digital world, businesses must establish a strong online presence to attract local customers. Whether you run a restaurant, a retail store, or a service-based business, Local SEO services help your business appear at the top of local searches. If you're wondering, "How to do local SEO?", this guide will walk you through a step-by-step Local SEO strategy to help your business rank higher on Google Maps and dominate local search results.
Why Local SEO is Important for Businesses in Bangalore, Chandra Layout
If you're a business in Bangalore, Chandra Layout appearing in local searches can significantly increase foot traffic and customer inquiries. Here's why Local SEO for small businesses is essential:
Increases local visibility – People searching for services nearby are more likely to find your business.
Higher conversion rates – Local searches often lead to direct purchases or visits.
Better Google Maps ranking – Optimizing your profile ensures your business is visible on Google Maps.
Competitive advantage – If your competitors use Google My Business optimization, you need to do it too!
Let's explore the best local SEO strategies for small businesses to improve their search rankings.
Step-by-Step Guide to Local SEO
Step 1: Optimize Your Google My Business (GMB) Profile
The first and most crucial step is Google My Business optimization. A well-optimized GMB profile helps you appear in local search results and rank higher on Google Maps.
Google My Business Ranking Tips:
Ensure your business name, address, and phone number (NAP) are accurate.
Choose the right business category.
Add high-quality images of your business, products, and services.
Write a detailed business description using relevant keywords like Local SEO strategy and Local search ranking factors.
Encourage customers to leave positive reviews.
Step 2: Optimize Your Website for Local SEO
On-Page SEO for Local Businesses:
Include your business location in title tags, meta descriptions, and headers.
Use structured data markup to help search engines understand your business details.
Create location-based landing pages targeting Bangalore, Chandra Layout.
Ensure mobile-friendliness, as most local searches are done on smartphones.
Step 3: Build Local Citations and Backlinks
Local citations (mentions of your business on directories and websites) help improve your Local search ranking factors.
Local Business SEO Checklist for Citations:
List your business on platforms like Google My Business, Yelp, Justdial, and Sulekha.
Maintain consistent NAP (Name, Address, Phone Number) across all directories.
Get backlinks from local blogs, newspapers, and business websites.
Step 4: Encourage Customer Reviews
Positive reviews help businesses build credibility and influence Google's ranking algorithm.
How to Get More Reviews?
Ask satisfied customers to leave reviews on Google.
Respond to all reviews professionally.
Offer excellent service to encourage organic reviews.
Step 5: Use Social Media for Local SEO
Social signals indirectly impact local SEO services. Regularly posting on Facebook, Instagram, and LinkedIn can boost engagement and direct traffic to your website.
Social Media Local SEO Tips for Better Online Visibility:
Use location-based hashtags (#Bangalore #ChandraLayoutBusiness).
Engage with the local community.
Share Google My Business posts and updates.
Best Local SEO Strategies for Small Businesses
Create localized content: Blog about events, news, or topics related to your area.
Optimize for voice search: Many people search using voice assistants like Siri and Google Assistant.
Leverage Google Ads: Target location-based keywords to appear in paid search results.
Improve website speed: Faster websites rank better and provide a better user experience.
Monitor Local SEO performance: Use tools like Google Analytics, Google Search Console, and Moz Local to track progress.
Conclusion
Implementing a strong Local SEO strategy is crucial for businesses looking to increase visibility and attract more customers. By optimizing Google My Business, improving on-page SEO for local businesses, and building local citations, you can rank higher on Google Maps and dominate local search results.
Need expert help with your Local SEO services? Magixbowl specializes in optimizing businesses for local searches, ensuring your brand stands out in Bangalore, Chandra Layout.
Contact us today, and let's grow your local presence together!
CONTACT US : +91 7996316333
VISIT US : https://magixbowl.com/
#Local SEO strategy
#Local SEO services
#Google My Business optimization
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#Rank higher on Google Maps
#How to do local SEO
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#Local business SEO checklist
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#Google My Business ranking tips
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#Why local SEO is important for businesses in Bangalore, candralayout
#Local SEO tips for better online visibility
#Local SEO strategy#Local SEO services#Google My Business optimization#Local SEO for small businesses#Rank higher on Google Maps#How to do local SEO#Local search ranking factors#Local business SEO checklist#On-page SEO for local businesses#Google My Business ranking tips#Best local SEO strategies for small businesses#How to optimize Google My Business for better ranking#Why local SEO is important for businesses in Bangalore#candralayout#Local SEO tips for better online visibility
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Soar Higher in Google Search: SEO Tips and 2024 Trends
Soar Higher in Google Search: SEO Tips and 2024 Trends Keywords: SEO, Google ranking, search engine optimization, 2024 SEO trends, keyword optimization, content marketing, technical SEO, user experience, AI in SEO, local SEO In today’s digital landscape, ranking higher in Google search results is paramount for businesses of all sizes. With billions of searches performed daily, optimizing your…
#best SEO practices for 2024#how to rank higher in Google search#improve website SEO#increase organic traffic with SEO#SEO tips for small businesses
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#gmb optimization#gmb services#local seo#google maps#How to Rank higher on GMB#Awebstar#seo services
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5 key google my business profile metrics to track
Tracking five key Google My Business profile metrics—views, clicks, search queries, customer actions, and reviews—provides valuable insights into your online presence. These metrics help optimize visibility, engagement, and customer interaction, ensuring your business stands out in local search results and effectively attracts and retains customers.
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academic rival!satoru who starts pulling all-nighters and obsessively rewriting his notes not just to beat you—but to catch your attention. he tells himself it’s strategy, war, rival stuff. but deep down, he’s hoping you’ll finally look at him. not glare. look. and when you do—when your gaze sharpens like a blade and you hiss, “how the hell did you score higher than me?”—his heart flutters like it's prom night, like you proposed marriage with your rage. he circles the date on his planner. he writes a haiku about it in his margin. “her eyes could kill me / but in that moment, i’d die / a scholar in love.” he considers submitting it to the campus poetry zine. he doesn’t. but he thinks about it. constantly.
he didn’t mean to start this rivalry, but he absolutely doubled down on it once he realized you were finally taking him seriously. the first time you muttered “smug bastard” under your breath in class, he swore he saw the face of god and got addicted to the sound of your frustration. he spiraled that night. rewrote his planner in pen. made a color-coded timeline of “her fury levels vs my grades.” it’s posted on his wall like an artifact. so now he’s trying harder. not just studying. overstudying. outscoring you on every test, quiz, class poll, kahoot game, group project ranking, and even the stupid little brain break games professors throw in. he shows up with research articles printed and annotated just so he can leave them on your desk, post-it commentary signed with a heart. he calls it “scholarly banter.” his friends call it “a cry for help.”
everything he does is soaked in neon desperation and pastel affection. he's convinced every time your voice raises in exasperation, it’s basically flirting. he calls it “intellectual foreplay.” his friends call it “delusion with extra steps.” you once slammed your textbook shut mid-discussion and muttered something about transferring schools just to escape him. he marked that moment in his journal as “peak chemistry.”
he still steals your pens, but now he leaves behind new ones. personalized. glittery. cursed with horrible puns. your name spelled out in cursive on the cap. once he got one custom-made with your initials and a tiny heart, and when you used it during a test, he almost fainted. he says it's to maintain “balance in the rivalry.” really, he just wants to see you roll your eyes, maybe sigh in that way that means you’re exasperated but not homicidal. progress. baby steps. thesis-worthy milestones. he once emailed the campus stationery supplier to ask if they could make pens that smell like your favorite shampoo. they said no. he cried a little.
his google drive has twelve folders named after you: “rival data,” “her essays (aka masterpieces),” “evidence she’s smarter than me but i’m hotter probably,” and “her favorite snacks ranked by study mood.” he makes spreadsheets comparing your academic scores. one chart tracks your moods based on how many hours you spent in the library, cross-referenced with your spotify activity. it’s color-coded. he thinks it’s romantic. it looks like a CIA threat report. he once gave a presentation with you as a case study on academic excellence. you weren't in the class. he did it anyway. he said it was “practice for when we’re co-professors someday.”
you treat him like a nuisance. a threat. a very loud, very cerulean-eyed glitch in your academic routine. you work harder just to obliterate his smirk. you glare when he gets the top score, mutter insults when he raises his hand, scoff when he compliments your writing. he thinks it’s all part of the enemies-to-lovers pipeline. it is not. you hate him. you're convinced he's mocking you. and he’s too stupidly in love to realize his plan is imploding like a dying star. he writes motivational quotes on his mirror. they’re all just things you’ve yelled at him.
he thinks it’s banter. you think it’s war. he flirts through footnotes, you throw sharpened stares. he doodles hearts on your thesis draft, you circle them in red and write “grow up.” he writes fake references in his essays like “her eyes, personal observation, 2025” and wonders why you haven’t confessed yet. he once tried to footnote your handwriting as a primary source of inspiration. you reported it as academic misconduct. he thanked you for noticing. he still has the warning email. printed. framed.
he believes in your intellectual excellence like it’s gospel. once said, “she’s a walking academic citation,” and got choked up about it. when you won the department award, he clapped so hard he got a bruise. told everyone later he was clapping for the future mother of his academic children. you told him to shut up. he saved the moment anyway. printed the photo. it’s in his wallet. laminated. waterproof. just in case.
his grades are rising but his romantic odds are tanking. he’s winning tests and losing dignity. one time he scored 100%, looked at you for validation, and you said, “congrats, nerd.” he wrote a poem about it. it rhymed. poorly. he performed it at the campus open mic. people clapped. you left halfway through. he said it was symbolic. a metaphor for your metaphorical emotional walls. he made a mood board. labeled it “the walls she built, the man i became.”
to him, you're the rival-slash-muse of his dreams. to you, he’s that annoying guy who somehow has your cat doodle as his lock screen. how? why? you don’t know. you don’t want to know. he says it “inspires him to rise above academic mediocrity.” you tell him to get therapy. he writes that down. “note to self: look into couples therapy.” you threaten violence. he updates his will. adds a note: “to be read by her, preferably with tears in her eyes.”
he's convinced you're in the slow burn arc. you're convinced he’s an incurable idiot. he messages you late at night with things like, “what’s your stance on fate?” or “if we wrote a thesis together, what would the topic be?” you leave him on read. he screenshots it and stares for hours. once he printed out a message you sent—“we’re not friends”—and taped it above his desk like motivational hate mail. then made it his lock screen for a week.
of course you and him aren’t friends. don’t be ridiculous. you’re soulmates, silly. academic rivals to twin flames. enemies-to-lovers speedrun. he’s delusional, yes, but passionately.
his delusions are so loud they echo in the lecture hall. he sees you win a class debate and writes a 2,000-word reflection on intellectual passion. titles it “she spoke, and the earth wept.” submits it anonymously to the school literary mag. signs it with your initials and hopes you’ll take the hint. you do. you write a rebuttal titled “the earth weeps because you talk too much.” he hangs it next to his bed. says it’s proof of your connection. invites people over just to show them.
you once muttered, “you’re a walking distraction,” and he whispered “she noticed me” before fainting dramatically onto his desk. his friend had to fan him with a syllabus. he calls that day “the awakening.” he includes it on his personal timeline of academic enlightenment. writes a song. badly. uploads it to soundcloud under the name “midterm romeo.” it has 101 plays. 99 of them are him.
the only reason he joined the academic decathlon was because you signed up. when asked his motivation, he said “to defeat my nemesis and earn her begrudging respect.” you stared at him. he winked. you nearly punched him. he said, "was that a spark?" and held an ice pack to his cheek with a lovesick smile. wrote a limerick about it. no one laughed but him. he printed it on a mug.
he's tried subtle confessions, like changing his discord status to “she's my thesis.” no one knew who “she” was. except everyone did. the group chat roasted him for six hours. he left and rejoined under a new name: “GPA 4 HER.” it got worse. made a spotify playlist named: “studying her like a sacred text.” you blocked him on everything but email. he started ending all peer reviews with “ps: hi.”
at some point, your mutual friends start noticing. they ask if you two are dating. you respond with horror. he responds with “not yet.” you threaten violence. he updates his will again. adds a footnote: “if she cries at my funeral, i win.” writes a powerpoint: “our enemies-to-lovers arc: a predictive analysis.” presents it to himself in his dorm at 2am. cries. adds transitions. makes a playlist.
you don’t know he wrote you into his valedictorian speech. he calls you “his greatest academic challenge and muse.” he practices it at night, staring at the mirror, pretending you're there in the crowd, not fuming—but finally, finally smiling at him. he’s rehearsed your nonexistent wedding vows more than his intro paragraph. sometimes he grades fake exams you never wrote and gives you 100 just to feel something. he once drafted a fictional university recommendation letter for you just to imagine what it’d be like to praise you publicly without you throwing a pen at his head.
and maybe, if he’s lucky, when the final grades are out and you tie for first place, you’ll look at him again. not with fury. not with confusion. but with something soft. maybe interest. maybe curiosity. maybe the beginning of something stupid. something sweet. something research paper-worthy.
strictly academic, of course. unless... extra credit?
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Can Trackbacks Help or Destroy SEO?
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#backlinks#content management systems#domain authority#e-commerce#Google ranking#guest posting#high-quality backlinks#how to get backlinks#Link Building#LinkBuilding#rank higher#search rankings#SEO#SEO strategy#Ups & downs#web performance#website authority#Website Builders#Why WordPress#WooCommerce#Wordpress#WordPress Blog#WordPress Features#WordPress SEO
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How the world's leading breach expert got phished

I'm on a 20+ city book tour for my new novel PICKS AND SHOVELS. Catch me in PITTSBURGH on May 15 at WHITE WHALE BOOKS, and in PDX on Jun 20 at BARNES AND NOBLE. More tour dates here.
If you can't spot the sucker at the poker table, you're the sucker. Also, if you think you can't get phished, you're the sucker.
I've been successfully scammed six times in my life. Each time, the scam relied on the confluence of several factors that yielded a fleeting moment of vulnerability that some scammer was able to exploit by being in the right place at the right time. I had to be lucky always, they only had to be lucky once.
The first time I got scammed was in 2008, on my first trip to India. As I walked toward the Mumbai airport taxi queue at 2AM, I was approached by two uniformed airport security guards who told me that the taxi rank had been moved in the wake of a recent terrorist bombing in Islamabad, which had resulted in all the regional airports going on high alert. The bombing was real, the airport high alerts were real. The security guards – not real. They were scammers, working with a fake cab that charged me $200 for a $20 taxi ride.
I got scammed again this way in Shanghai, at the Pudong taxi-rank. I was with my wife, daughter and parents and we split into two cabs and the drivers colluded to turn off their meters and charge us extremely high cash fares, dropping us across the street from our hotel so we couldn't enlist the doorman to interpret. Again, it was very late at night, things were confusing, and we'd had to wait for more than an hour for the cab, so we were exhausted and sweaty and divided into two groups so we couldn't coordinate strategy.
Then there was the time I got successfully phished by a Twitter account takeover worm:
https://locusmag.com/2010/05/cory-doctorow-persistence-pays-parasites/
That was also a miracle of timing – for the scammers. I got hit on a day when I was running late, when I'd just reinstalled my phone's OS and was being prompted for my passwords all over again, when I had just done a bunch of major publishing and was getting a lot of messages about my new articles. When a friend got infected by a worm that took over his account and messaged me, "Is this you?" with a link that took me to a webpage that asked me to log back into Twitter, I re-entered my password. If I'd been five minutes later in getting to that DM, I would have seen three more identical messages from other infected friends and twigged to the scam. But I just happened to look at my phone in the two-minute window when the scam wasn't self-evident, and I just happened to be distracted and flustered about running late, and I just happened to have had some life circumstances that made the generic phishing lure seem plausible.
In 2023, I got scammed by a fake restaurant. I was on the couch with a friend from out of town who'd come by to watch a movie. We were chatting and decided to order from our local Thai restaurant. The top result on Google was a paid ad (marked out with the word "ad" in 8-point, grey-on-white type) that had a plausible domain name, which led to a replica of my local place's menu, only with the prices set 15% higher. I didn't even notice – not until the restaurant called me to say that they'd had a flood of orders from these scammers, who charged their customers' credit cards 15% over the odds, then placed an order for delivery using their own credit card numbers. I ended up contesting the charge with Amex, getting the scammers' Wix and credit card accounts canceled, and shaming Google into blocking their ads:
https://nypost.com/2023/02/25/cory-doctorow-duped-by-fake-thai-restaurant-scam/
Then there's the guy who used leaked data from my credit union to impersonate their fraud department, calling me up and social-engineering me out of the last seven digits of my card number (not the last four, as is common – most banks use the same nine-digit prefix, so the final seven digits are all you need to derive the whole card number). The scammer called right after I used two dodgy ATMs in New Orleans, during my last hour in town when I was rushing around to get my most favorite sandwich in the world before leaving. It was the day that a Boeing 737 Max lost its door-plug so the airport was a zoo and we barely made the flight, so I lost the hour I'd planned to use to call the bank's fraud department back. Again: if, if, if. If he'd called an hour earlier – or later. If there hadn't been a giant aviation disaster. If I hadn't been traveling. The scammer had to get lucky once, I had to be lucky every time:
https://pluralistic.net/2024/02/05/cyber-dunning-kruger/#swiss-cheese-security
I got scammed again last Christmas week. I was in NYC with my wife and daughter and I'd gotten great tickets to see The Outsiders on Broadway. It was my kid's first musical and to her surprise, she loved it. In the cab back to the friend's place we were staying at, we talked about what other musicals she might want to see. She loves South Park, and I'd seen banners advertising The Book of Mormon (which was created by the same people) in LA. So I looked up "book of mormon tickets los angeles" on my phone in the cab and found the production's website and ordered the tickets, working quickly in the cab because it was one of those websites that has a countdown timer so you have to finish your transaction in five minutes.
It wasn't the real Book of Mormon website. It was a scam website, reselling Book of Mormon tickets at a 200%+ markup. That fact was noted in infinitesimal writing on the main screen, which I missed in the crowded taxi backseat while I raced the countdown timer. I figured it out about 20 seconds after the transaction cleared, and immediately emailed the vendor to cancel it. All I got was a series of smug "all transactions final" emails from outsource customer service reps (in the end, I was able to get my credit card issuer to reverse the transaction, but it took months). But yeah, I got scammed by a sleazy company called "Bigstub." Fuck those guys.
Every time I got scammed, the con that got me was nearly identical to a con that I'd avoided on numerous occasions. The fact that I'm actually pretty good at spotting this kind of hustle, 99.9% of the time, didn't mean I was immune it it. It just meant that I was vulnerable under very special circumstances, and those very special circumstances do crop up from time to time.
This is the most important lesson of scams: that no matter how well-attuned you are to cons, you can still be conned. The belief that you are immune to a con actually makes you a mark. It's for that reason that I recount the tales of how I got scammed – to help other people understand that being sophisticated, alert and even paranoid is no guarantee that you will be safe.
I'm not the only person for whom a detailed knowledge of scams created immunity from being scammed. Troy Hunt is the proprietor of HaveIBeenPwned.com, the internet's most comprehensive and reliable breach notification site. Hunt pretty much invented the practice of tracking breaches, and he is steeped – saturated – in up-to-the-minute, nitty-gritty details of how internet scams work.
Guess who got phished?
https://www.troyhunt.com/a-sneaky-phish-just-grabbed-my-mailchimp-mailing-list/
Hunt had just gotten off a long-haul flight. He was jetlagged. He got a well-constructed, plausible counterfeit email from Mailchimp telling him that his mailing-list – which he absolutely relies upon – had been frozen after a spam complaint, and advising him to click on a link to contest the suspension. He was taken to a fake login screen that his password manager didn't autopopulate, so he manually pasted the password in (Mailchimp doesn't have 2FA). It was only when the login session hung that he realized he'd been scammed – and by then, it was too late. Within minutes, his mailing list had been exported by the scammers.
In his postmortem of the scam, Hunt identifies the overlapping factors that made him vulnerable. He was jetlagged. The mailing list was important. Bogus spam complaints are common. Big corporate sites like Mailchimp often redirect their logins through different domains, which causes password manager autofill to fail. Hunt had experienced near-identical phishing attempts before and spotted them, but this one just happened to land at the very moment that he was vulnerable. Plus – as with my credit union scam – it seems likely that Mailchimp itself had been breached (or has an insider threat), which allowed the scammers to pad out the scam with plausible details that made it seem legit.
Hunt's forensics on the scam are very interesting. Of especial note is the fact that Mailchimp had retained the email addresses of thousands of former subscribers who had already unsubscribed, meaning that their data was exposed as well. It's not clear why Mailchimp would do this, but I will note that the company is extraordinarily spammer-friendly and goes to great lengths to make it easy for spammers to add you to their lists, and impossible to get off of all those lists;
https://pluralistic.net/2024/07/22/degoogled/#kafka-as-a-service
Getting scammed doesn't mean you were stupid, or careless. Frequently, it just means you were distracted, upset, or distraught. We're living through a moment of total, all-consuming chaos, and the scammers are sharpening their blades – not least because the people running the show are unabashed grifters who openly boast that when they get one over on you, "that makes me smart":
https://pluralistic.net/2024/12/04/its-not-a-lie/#its-a-premature-truth
Buyer beware – it's ugly out there, and it's gonna get a lot worse before it gets better.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2025/04/05/troy-hunt/#teach-a-man-to-phish
Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg
CC BY 3.0 https://creativecomms.org/licenses/by/3.0/deed.en
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SEO vs. Paid Ads: Which is Better for Business Growth?
Discover the key differences between SEO vs. paid ads and determine the best digital marketing strategy for business growth. Learn how to combine SEO and PPC for maximum ROI in 2024.
In the digital marketing world, businesses constantly face the dilemma of SEO vs. paid ads. Should you invest in organic traffic vs. paid traffic? Or is a combination of both the best approach? With businesses competing for online visibility, understanding which is better: SEO or PPC? is crucial for success.
In this blog, Magixbowl Digital Marketing Company breaks down the benefits of SEO vs. Google Ads, cost considerations, and long-term vs. short-term strategies to help you make an informed decision.
Understanding SEO and Paid Ads
Before we dive into SEO vs. SEM, let’s clarify what each strategy entails:
1. Search Engine Optimization (SEO): A long-term strategy focused on optimizing website content, improving rankings on search engines, and increasing organic traffic vs. paid traffic.
2. Pay-Per-Click (PPC) Advertising: A paid approach, such as Google Ads, where businesses pay for each click to their website.
Each method has its pros and cons, making the SEO vs PPC debate essential for businesses.
SEO vs. PPC: Which is Better for Business Growth?
SEO Benefits for Business
1. Cost-Effective Digital Marketing Strategy: Unlike PPC, where you pay per click, SEO provides sustainable results over time.
2. Long-Term ROI: High-quality SEO content ranks for months or even years, making it a better investment for businesses looking for stability.
3. Builds Authority & Trust: Websites that rank organically are perceived as more credible than paid ads.
4. Higher Click-Through Rates (CTR): Users tend to click on organic results over paid listings.
5. Improves User Experience (UX): SEO efforts focus on website speed, mobile-friendliness, and content quality.
PPC Advertising Advantages
1. Instant Results: Unlike SEO, which takes time, PPC delivers immediate traffic.
2. Targeted Advertising: Google Ads allow precise targeting based on demographics, interests, and search behavior.
3. Scalability: You can adjust budgets and ad spending based on campaign performance.
4. Competitive Edge: PPC enables businesses to outrank competitors instantly on Google search.
5. Conversion Optimization: PPC campaigns are optimized for lead generation and sales.
SEO vs. Google Ads: Cost Comparison
One of the most common questions is, how much does PPC cost? The answer depends on industry competition, keyword bids, and ad quality scores. While PPC requires continuous spending, SEO requires upfront effort but delivers lasting results.
For startups, evaluating Google Ads vs. SEO for startups is essential. PPC can be ideal for brand awareness, while SEO builds long-term credibility.
Long-Term vs. Short-Term Marketing Strategies
Choosing between SEO vs. SEM depends on your business goals:
1. Short-Term Strategy: PPC is best for immediate traffic and quick wins.
2. Long-Term Strategy: SEO is ideal for sustained growth and cost-efficiency.
For a balanced approach, businesses should integrate paid advertising vs. organic marketing.
Which is More Effective for Small Businesses: SEO or PPC?
For small businesses with limited budgets, SEO benefits outweigh the high costs of PPC. However, a strategic PPC campaign can provide quick revenue, helping fund SEO efforts. The key is finding the right balance.
How Can You Combine SEO and Paid Ads for Maximum Growth?
Rather than debating whether SEO is better than paid ads, businesses should leverage both. Here’s how:
1. Use PPC for High-Competition Keywords: SEO takes time; PPC can bridge the gap.
2. Leverage Retargeting Ads: Use PPC to bring back organic visitors who didn’t convert.
3. Analyze PPC Data for SEO Insights: Discover high-performing keywords and optimize SEO accordingly.
4. Boost SEO Content with Paid Promotion: Promote top-ranking pages via PPC for additional exposure.
5. Align Landing Pages with SEO & PPC: Optimize pages for both organic and paid search.
Is SEO a Better Investment Than PPC in 2024?
While PPC delivers quick wins, SEO vs. PPC in 2024 still favors SEO as the foundation of sustainable growth. That said, a blended approach is ideal for businesses looking for the best digital marketing strategy for business growth.
Can SEO and Paid Ads Work Together for Better ROI?
Instead of choosing between Google Ads and SEO for startups, businesses should integrate both to maximize ROI. How do Google Ads compare to organic search results? While PPC offers immediate visibility, SEO establishes long-term authority.
At Magixbowl Digital Marketing Company, we help businesses navigate the SEO vs PPC debate by crafting customized strategies for sustained growth. Ready to optimize your digital presence? Contact us today!
CONTACT US : +91 7996316333
VISIT US : https://magixbowl.com/
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I saw that you were receiving requests and I was wondering if you could write a Bakugou x male reader angst (both adults and married if possible, but it doesn't necessarily have to be.) where they There's an argument and the reader leaves the house at night and comes back just a week later (because Bakugou said some bad things. I don't think he would do that but I love angst where the character almost literally has to kneel down and ask the reader for forgiveness 😭😭😭) I'm sorry if it's too detailed and forgive my English, I'm Brazilian and I'm using Google Translate ☠️... (oh! and with a happy ending please🥺)
Yayyy first request hehe
Summary: reader and bakugo got into a small argument about bakugo not being home enough due to his hero work, bakugo being himself the argument escalated into something worse.
reader: Male
other details: Hero!Bakugo, Readers job not mentioned (can be read as hero reader or other). It is mentioned that reader has a sibling but details about them are not specified.
warnings: angst-(fluff at end), swearing(its bakugo what did you expect) implied married reader and bakugo but not mentioned. Kinda ooc but I tried my best 🥲
You and bakugo had been together for quite some time. You first started the relationship when he was in his second year at UA, but you had known eachother since middle school. So of course you knew eachother very well, and were very close. Or well, as close as you can be with bakugo.
when you first got together he had been quite distant, but you understood. He wasn’t use to this kind of thing, yet it didn’t take him long to adjust. Long story short after he graduated you both ended up moving in together.
you had quickly gotten use to how much bakugo worked. He was so desperate to be the No.1 hero, and of course as his boyfriend/husband you supported him in that. Yet, sometimes you felt that he was more focused on that than you. He was rarely ever home leaving you to do most of the house work, including the laundry, dishes, buying groceries, ect. at first it wasn’t anything to worry about, you were mostly okay with it since you got to stay home most of the time, but sometimes it would get lonley. It was weird… you had been in a relationship for so long and even lived with him yet the house felt so empty and devoid of life. You thought that it was maybe a good idea to bring this up with bakugo. He would understand…right?
You ended up needing to stay up quite late that night waiting for him to return. He always worked overtime just to get his rank higher. He was already in the top ten… why did he worry so much…?
you felt a small jolt of surprise when you heard the front door unlock, sitting up you looked over to see bakugo. Despite being right there he didn’t seem to notice you.
“Katsuki..? Can we talk real quick?” You spoke, trying to seem calm. Despite this your heart was beating like crazy, it felt like some part of you was screaming to not bring up the issues. “Hm? Oh, you’re still awake.” He replied.. yet it seemed quite delayed.
“ah- yeah… but we need to talk.” He looked over with an annoyed expression. “Not right now.” His reply… shocked you to say the least. “Katsuki. It’s important. It’ll be quick I just need to—“ he cut you off with an annoyed sigh. “I said not right now Y/N.”
“This can’t really wait for later—“ he glared. “Do you not get what *not right now* means?” He raised his voice slightly as he spoke, his eyes piercing into your softer gaze. “It’ll be quick—! I swear.” You spoke, hoping that he would take a moment to sit down and hear you out.
he rolled his eyes tilting his head back letting out a dramatic sigh. “Fine. Let’s just get this over with.” I felt a bit of relief as he accepted. I waited a moment as he sat down on the couch beside me. “The hell do you want? It’s so goddamn late.” Despite him agreeing to speak it was clear how much he didn’t want to.
“i… I was thinking, could you maybe… try spending a bit more time at home…? I know how important your hero work is to you- and I don’t want to stop you from reaching your goal but… we haven’t really spent much time together in the last few months, and— I guess I’ve been kinda lonley…?”
he stared at you, his gaze not breaking for even a second as he spoke. You looked back as you finished, expecting him to understand, but instead you were met with a rather… interesting, expression.
his expression gave off the kinda mood of *are you being serious?*
“that’s what this was about? This is what was so fucking important you just had to talk about it right now?”
what he said… it almost hurt slightly. “What…? What do you mean? I think this is something that’s pretty important.” He rolled his eyes at your response. “Tch, I get how needy you are but I can’t just throw away all my work just for you.”
“what-? I- that’s not what I’m saying-! You’re only ever home at night after I’m asleep and you’re gone once I wake up! I’m not being needy! And asking to see you at least once everyday while living in the same house is not being needy!”
his expression made it clear he was pissed off. “Do you not realise how important my work is? How important it is for me to become no.1? Or does it all not matter to you?!” You stare at him in slight shock, it was weird how much he was misunderstanding the situation.
“that’s not what I mean! I just want to spend more time with you-! If I’m going to be stuck at home all day I at least want to see someone-! Especially you!”
“I can’t just throw away my work to spend my whole day with you! My life doesn’t revolve around you!” He stood up looking down at you.
“Katsuki! That’s not what I mean-! You—“ He cut you off. “If you think I can put everything aside just for you then— you’re mistaken.” There was an awkward silence in the room for just a moment. “You should just go.” You stared at him, your eyes locked onto eachother. “What…?” “Tch— I said you should go-!”
“Katsuki— what are you talking about?!”
“…. You know damn well what I mean.”
the silence started again lasting for a good twenty seconds. You could feel the tears building up yet not spilling. “Fine.” You stood up grabbing your phone and keys walking out the door. You didn’t know what to do but just listen.
you looked at your phone for just a moment before texting your sibling, you didn’t really have anywhere to stay so you hoped they would let you crash at their place for a bit. You stare at the small screen… it was late so you could only hope they were still awake to reply. The amount of relief you felt when your screen lit up and a small notification read
..”sure.”
the next few days passed by so painfully slow. You stared at your phone most the time just hoping to see a notification from Bakugo, some sort of apology, or just a check up. nothing.
it didn’t help that he was quite a popular hero, you couldn’t even watch the news without seeing him.
after a full week past without anything from him, you realise that this was most likley an end to your relationship. All these years thrown away simply because you couldn’t handle not being near him.
you picked up your phone hesitating before sending bakugo a simple message.
“im coming over to grab my stuff. Be there in 20.”
you looked as the message sent, of course he left you on read.
despite it only being a 20 minutes drive, it felt like hours. Your mind was racing, you were nervous, scared to see him. As you walked to the front door you hesitated standing there for a good 30 seconds before finally knocking.
your heart was beating fast as the front door opened. “…come in.” He spoke. He looked more tired than ever, if anything it was a surprise he was even home. You simply nodded, stepping inside. The house looked like shit. You weren’t thinking that to be rude, it genuine looked like bakugo wasn’t doing anything to take care of it.
“y/n i—“ he was cut off staring at you, as you gave him the same glare he sent you a week ago. He averted his eyes like he was holding back tears. “Please— let’s… let’s talk about this….?”
“…what is there to talk about. You made it clear how you feel.”
“i— I had some time to think… a… a lot of time and— i- im… Tch— im fucking sorry okay?!”
you continued to stare at him, though the apology was genuine, you were scared to accept. You didn’t want things to just go back to how they were before.
“please y/n i— I didn’t realise how much I need you.. you’re so god damn important to me… i… took you for granted.”
you stayed silent staring at him. It’s not that you were being rude, you simply didn’t know what to say. You could see the desperation in his eyes but didn’t expect him to start tearing up.
“Y/n… please don’t leave me-! I.. I need you… please…” you watched as he grasped your hands tears pouring down his face as he struggled to even breath.
“im sorry for everything I said I— I had so much time to think and… I didn’t have my priorities straight! So please let’s just… let’s talk over this okay…?”
without a word you lifted a hand up wiping the tears from bakugos eyes before resting a hand on his cheek. “You’ll do better this time right…? It won’t just go back to how it was before…?”
you could see a spark in his eyes now that you finally answered. “I promise-! I— it won’t happen again just— please— don’t leave me…”
you let out a soft sigh. “I won’t leave you. And… I forgive you.” You heald onto his hands gently for just a moment before he pulled you in holding you close.
“i… don’t know how I ever took a man like you for granted.”
(end)
#bnha x reader#mha x reader#mha x male reader#bnha x male reader#bakugou katsuki#bakugou x reader#bakugo x male reader#bakugou x male reader#mha x reader angst#mha x male reader angst#x reader angst#x male reader angst
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