#huawei brand event

[chineseredcarpet]

Guan Xiaotong for a Huawei brand event

[vengorabafan]

Guanzhu brand event

Huawei brand event

[politixpulse]

Apple Bets on AI to Revitalize iPhone 16 Sales Amid Slump

With sales declining, Apple is under pressure to revitalize its iPhone lineup and stimulate a new wave of purchases. On Monday, the tech giant unveiled the iPhone 16, featuring a prominent new addition: an external camera button, which hints at the internal innovations designed to leverage the latest advancements in artificial intelligence (AI).

Apple's CEO, Tim Cook, touted the iPhone 16 as a device that will "push the boundaries of what a smartphone can do." However, Apple faces stiff competition from other brands that have already integrated generative AI features into their devices. The company's share price took a hit during the "Glowtime" event, where the iPhone 16 was introduced alongside other products, ending the day unchanged. As a $3 trillion company, Apple is grappling with concerns about falling behind in the rapidly evolving AI landscape.

Sales of the iPhone—Apple's flagship product, which constitutes about half of its total revenue—have stagnated recently, declining by 1% over the nine months leading up to June 29 compared to the previous year. In response, Apple has designed the iPhone 16 with longer-lasting batteries, more powerful chips, and enhanced privacy features. This new model is the first to be optimized specifically for AI and the company's new "Apple Intelligence" tools, many of which were announced in June. These include advanced writing tools, new emojis, and the integration of OpenAI's ChatGPT into Siri for improved query handling and text generation.

In addition to the iPhone 16, Apple introduced updates to its Apple Watch and AirPods. The new AirPods will feature automatic volume adjustments during in-person conversations and the ability to decline calls with a head shake. The Pro version will also serve as a "clinical grade" personal hearing aid for individuals with mild to moderate hearing loss, pending regulatory approval. This feature is expected to be available in over 100 countries, including the US, Germany, and Japan, starting this autumn.

The product launch was accompanied by protests from a group advocating for better protection of children from harmful content on Apple's App Store. Demonstrators gathered across the street from the event, where a life-sized inflatable resembling Tim Cook was displayed.

The new iPhone 16 will be available for pre-order in September, starting at $799. However, the Apple Intelligence features will not be fully integrated into the operating system until October, with availability in the UK set for December.

Ben Wood, chief analyst at CCS Insight, acknowledged that the new camera control might be perceived as a "glorified shutter button." Nevertheless, he noted that the iPhone 16 includes significant upgrades, such as AI-powered visual search. Wood believes that the combination of Apple Intelligence and advanced camera features will likely appeal to loyal Apple customers, positioning the device as a future-proof investment as new AI features are rolled out over the coming years.

Despite being slower than rivals like Samsung and Google in integrating generative AI features, Apple aims to catch up. Competitors are already incorporating AI into innovative smartphone designs, such as folding and tri-fold devices. Huawei's new tri-fold phone, the Mate XT, reportedly received over three million pre-orders on its launch day.

Gartner analyst Annette Zimmermann emphasized the importance of Apple delivering on its AI promises, noting that the company’s delay in rolling out AI-ready smartphones could impact its reputation and sales if the features are not up to par.

[xielianhua]

Guan Xiaotong for a Huawei brand event

[cnevpost]

BYD to adopt Huawei's smart driving system on Fang Cheng Bao's new model Bao 8, report says

The Bao 8 is expected to feature Huawei’s Qiankun ADS 3.0, which will be the first collaboration between BYD and Huawei in the smart driving space. (BYD’s Fang Cheng Bao unveiled the Bao 8 at its spring event on April 16. Image credit: CnEVPost) BYD (HKG: 1211, OTCMKTS: BYDDY) is reportedly going to use Huawei’s intelligent driving system on its sub-brand Fang Cheng Bao’s upcoming new model, the…

[thinla]

The Power of Global Influence: A Journey with Thinla Influencer Marketing Platform

In the digital era, influencer marketing has emerged as a cornerstone in the global expansion strategies of brands. Yet, the intricacies and variabilities of international markets present a formidable challenge: identifying the right influencers for effective marketing campaigns swiftly and with precision. Thinla, a frontrunner in global influencer marketing solutions, addresses this challenge with its cutting-edge intelligence cloud platform.

Thinla empowers brands to achieve targeted overseas promotion and bolster sales through a suite of services including influencer outreach, data analytics, and smart matching. The platform streamlines the process of influencer recruitment, merchant integration, event orchestration, and technical support. This comprehensive approach harnesses the power of big data to deliver a tailored marketing solution, enabling brands to navigate the complexities of foreign markets with precision and confidence.

Global Leader in Influencer Marketing — Thinla

Specializing in global influencer marketing services, Thinla harnesses its proprietary Thinla Global Influencer Marketing Intelligence Cloud Platform and Thinla Affiliate Marketing Platform, aggregating over 22 million global influencers and a wealth of global affiliate resources, stand out among a multitude of influencer marketing platforms.

Brands can not only identify suitable influencer resources through Thinla but also leverage the platform's autonomous campaign publishing feature to effortlessly achieve a closed loop from collaboration to a transaction. This capability is seamlessly integrated into Thinla's comprehensive suite of services, allowing for precise marketing execution in overseas markets.

Data-Driven Intelligent Influencer Matching

At its core, Thinla boasts a sophisticated technical architecture that sets it apart. Big data processing capabilities, machine learning models, and natural language processing are the pillars that support the platform's ability to analyze and understand vast social media landscapes.

Thinla's technical team utilizes social media APIs to accurately capture influencer data and employs intelligent recommendation algorithms through tagging, precisely aligning products with influencers. This data-driven approach not only enhances marketing efficiency but also ensures the relevance and effectiveness of marketing campaigns.

Diversified Global Market Layout

Beyond the technical platform, Thinla offers a seasoned team specialized in overseas marketing promotion. They provide comprehensive training for influencers and precisely match influencers that are suitable for brands to amplify local influence.

With the "Belt and Road" initiative, emerging markets in Southeast Asia, the Middle East, and Latin America have become new frontiers for global brands. Thinla, with its worldwide vision and localization strategy, assists brands in swiftly establishing a presence in these burgeoning markets.

Collaboration and Certification: Thinla's Industry Reputation Endorsement

Partnerships with renowned enterprises such as Huawei Cloud and Tencent Cloud, coupled with Thinla's status as a certified channel partner for platforms like SHOPLINE and Shopify, attest to its professional standing and industry reputation.

Furthermore, Thinla's work with well-known brands like Skyworth, Midea, Rayneo, Breo, and POPMART is a testament to its ability to deliver effective marketing strategies and influencer management.

Conclusion

Thinla is more than a platform; it's a catalyst for brands seeking to amplify their global influence. In the tide of globalization, Thinla with its visionary leadership, advanced technical infrastructure, comprehensive service scope, dynamic innovation, and user-centric features, has become a trusted partner in global influencer marketing for brands. Choose Thinla to amplify your brand's voice globally, achieving genuine market expansion and brand value enhancement.

[govindhtech]

Huawei Nova Flip With High-Resolution Foldable Display

Huawei Nova Flip

With the impending release of the Nova Flip, Huawei looks to be introducing its Nova series into the foldable smartphone market. The Flip, which will be positioned in-between the current Nova and Pocket series, is aimed at customers who desire fashionable, reasonably priced gadgets with intuitive functionality. There will be a square external screen on the Nova Flip. On August 6, Huawei will also announce additional devices, such as new Gaming Laptops and tablets, in addition to the Nova Flip.

Huawei recently revealed that the Nova Flip, a new “small folding screen mobile phone,” will soon be available. The Flip is slated to launch on August 6th and will be the first device of its sort in the Nova series. With this one, the brand announces its departure from the line’s customary mid-range focus.

According to sources, the Flip’s price point will fall between that of the higher-end Pocket series and the earlier Nova series. This implies that Huawei may be aiming the smartphone at a wider demographic, including young professionals and students. The external screen of the foldable smartphone will be square in shape as opposed to round like the Pocket series. It is anticipated that this design decision will increase the exterior display’s usability.

Although there are currently few data available regarding the Flip’s internal specifications, recent leaks imply that it may be a Pocket S clone. This would include affordability without sacrificing necessary functionalities. Given that the Nova series is aimed at a younger audience, it is plausible that Huawei will promote attributes such as battery life, performance, and camera specifications. This is the teaser that Huawei shared on Weibo.

Other devices on display at the August 6th launch event are the Mate Book GT 14, Mate Pad Pro 12.2, Mate Pad Air 2024, and Printer X1 Max. Still, the Nova Flip will definitely be the center of attention.

Nona Flip Phone

With its next product, the Huawei Nova Flip , Huawei, a global leader in technology, is poised to reinvent the foldable smartphone market once again. Touted as a younger, more approachable version of the high-end Pocket series, the Nova Flip aims to make foldable technology more widely available.

Fashion Nova Flip Flops

The Nova Flip has an elegant, contemporary design that prioritizes portability and attractiveness. When closed, its clamshell form factor has a small footprint, making it convenient to carry in pockets or bags. The gadget unfolds to show a sizable, immersive display with breathtaking pictures for productivity and leisure.

Folding Display

A premium folding display with a crease-resistant, slick design is anticipated for the Huawei Nova Flip . This keeps users’ portability intact while yet enabling them to benefit from big screen technology.

Cover Display

The Nova Flip is anticipated to feature a cover display, similar to other foldable phones, that allows users to access fast activities and important information without having to fully open the smartphone. Convenience and user experience are improved by this functionality.

Hardware and Performance

Although the internal characteristics of the Huawei Nova Flip are yet unknown, one may reasonably expect a strong processor, lots of RAM, and enough storage to manage demanding workloads and seamless multitasking.

Processor

Kirin chipsets, which Huawei manufactures in-house, are renowned for their outstanding performance. A mid-range or upper mid-range Kirin processor that balances efficiency and performance might power the Huawei Nova Flip.

Camera System

The Huawei Nova Flip is anticipated to have a strong camera system, with a powerful primary rear camera and a selfie shooter, considering Huawei’s stellar reputation for photography quality.

Life of Battery

For foldable phones, a long-lasting battery is essential, and the Nova Flip is probably going to include a large battery to allow for prolonged use.

Battery Capacity

With its target market being younger people and its intended use for daily usage, the device’s battery capacity is probably between 4000 and 4500 mAh.

Fast Charging

Huawei is renowned for its quick charging capabilities, so you can anticipate support for rapid charging possibly up to 40W or more.

Optimization

Huawei’s software improvements have the potential to greatly extend battery life, particularly in the area of power management.

Features and Software

The operating system of choice for the Huawei Nova Flip will probably be Huawei’s Harmony OS, which provides a fluid and simple user interface. There is potential for novel software features and optimizations with the foldable form factor.

Multitasking

A foldable device can improve Harmony OS well-known effective multitasking features even further. It is anticipated that users will be able to run many apps concurrently on various screen areas. Huawei has been working hard to make its foldable phones app-compatible. Numerous apps that have been optimized for a better user experience are anticipated to be available on the Nova Flip.

Cost and Availability

Given that the Huawei Nova Flip is positioned as a less expensive alternative to the Pocket series, its price point is probably competitive. This may increase the number of users who can use foldable technology.

Although the Nova Flip’s official release date and availability are still pending, it is anticipated to arrive on the market in the upcoming months.

Approximate USD Cost

With today’s currency rates of about ₹82 to $1, the Huawei Nova Flip should cost about $732 in US dollars.

In summary

In the foldable  smartphone industry, the Huawei Nova Flip could be a game-changer. It hopes to win over young people and broaden the attractiveness of foldable devices with its fashionable appearance, striking display, and potent performance. Excitement for this new and intriguing gadget is only going to rise as more information become known.

Read more on Govindhtech.com

[acf-lab]

June 19-21 Shenzhen International New Materials Exhibition, LinZhi technology C010 waiting for you to come

In today's rapid development of science and technology, the new materials industry, as an important engine to promote industrial upgrading and scientific and technological progress, is gradually showing its great potential. The rise of the new materials industry not only injects new vitality into traditional industries, but also lays a solid foundation for the development of future science and technology.

On June 19-21, 2024, ACF Linzhi Technology carries ACF artificial cartilage materials and technical solutions, and carries out in-depth communication and interaction with on-site professional audience, and jointly explores the development of new materials and industrial empowerment.

Shenzhen International Convention & Exhibition Center (Baoan New Venue) Hall 11

2024.06.19-06.21

ACF Linzhi Technology Booth No.: C010

Address：No.1 Zhancheng Road, Fuhai Street, Baoan District, Shenzhen, Guangdong, China.

About MATERIALS.CN 2024

International New Materials Exhibition (MATERIALS.CN), as an event in this field, has become an important platform for communication and cooperation of global new materials industry. Guided by the National New Material Industry Resource Sharing Platform and co-organized with authoritative organizations such as Material Seekers®, New Material Online®, and Arima®, the exhibition aims to build a comprehensive service platform for the global new material industry, integrating exhibitions, industry exchanges, and purchasing and negotiation.

The exhibition is divided into ten areas, including Advanced Functional Materials Theme Zone, CMF Theme Zone, Sustainable Materials Theme Zone, Materials Valley, Instrumentation Theme Zone, Raw Materials Theme Zone, etc., which cover all aspects of the new materials industry chain, and allow the audience to learn about the latest developments and cutting-edge technologies of the new materials industry in a one-stop manner.

The exhibition is not only large in scale and rich in exhibits, but also brings together many industry leaders and leading enterprises. Tsinghua University, Peking University, the National Center for Nanoscience and other 2,000 + universities, research institutions, new R & D institutions and enterprises to participate in the exhibition, will be on the scene to share 1,000 new materials and scientific and technological achievements and innovative materials/processes/color solutions. Meanwhile, BYD, Huawei, Xiaomi and other 2,000+ brand terminal and manufacturing enterprises will organize groups to watch the exhibition and release purchasing requirements, which will provide a broad market space for new material enterprises.

About ACF

ACF LinZhi technology in 2011 successfully developed ACF artificial cartilage bionic energy absorption technology, this technology has the world's leading level, can absorb up to 97.1% of the impact energy, and these energies are converted into insignificant thermal energy, sports medical recreation assistance, 3C electronic impact prevention, industrial (including home appliances) vibration and noise reduction, automotive collision avoidance, etc. has significant advantages.

ACF Linzhi Technology will display ACF artificial cartilage materials and technical solutions at the exhibition, providing efficient impact prevention and vibration damping solutions for many brands and companies.

ACF LinZhi technology has strong scientific and technological strength and strong innovation ability, R & D team led by 2 academicians, R & D platform contains ACF basic laboratory (including materials analysis laboratory, chemical laboratory, mechanics laboratory, bionic laboratory), Foshan Nanhai District Limit Impact Protection Engineering and Technology Research Center, Foshan Special Functional Materials University of Science and Technology Achievement Pilot Platform, as well as a number of joint laboratories of universities. These platforms not only provide the company with advanced R&D equipment and technical support, but also promote the in-depth integration of industry, academia and research, and the transformation and application of scientific and technological achievements.

Enterprise core team

At present, ACF Linzhi Technology has won a number of honors, including National Intellectual Property Advantageous Enterprise, Provincial High-tech Enterprise, Provincial "Specialized, Specialized, Specialized and New" Enterprise, Provincial Science and Technology Expert Workstation, Foshan City Science and Technology Bureau Innovative Talent Team and other honorary titles. The company also owns 68 domestic and foreign patents, and has completed 3 national standards and 1 military standard, 7 high-tech products in Guangdong Province.

400-6543-699

WWW.ACF.COM

[novumtimes]

BYD dominates the 2024 Shenzhen Auto Show spending 138 million USD

The 28th Greater Bay Area Auto Show, also known as the Shenzhen Auto Show, is a significant event in the Chinese automotive industry. For the first time, it will be held at the Shenzhen International Convention and Exhibition Center from June 1 to June 9. – Advertisement – The exhibition, covering an area of 200,000 square meters, has attracted approximately 200 automotive manufacturers featuring over 1,000 vehicle models. This is a unique opportunity for technology enthusiasts to stay informed and engaged with the latest developments in the industry. Parts suppliers, technology service providers, and academic research organizations are also present, further enriching the event. The Greater Bay Area of China is located in South China. It includes nine cities in Guangdong Province and the two special administrative regions of Hong Kong and Macau. Its total population is 86 million. – Advertisement – BYD invested approximately one billion yuan (138 million USD) in Hall 1, which spans 20,000 square meters indoors and nearly 30,000 square meters outdoors. The pavilion features BYD and its sub-brands, Denza, Yangwang, and Fangchengbao. The exhibition includes the world’s first large-scale public demonstration of floating driving technology from the Yangwang U8. On center stage stood the BYD Seal 06 and Qin L DM-i models, which use BYD’s fifth-generation DM technology. In Hall 2, we could find Huawei HiCar’s booth showcasing a range of models from its Aito, Stelato, and Luxeed brands. BYD and Huawei, both Shenzhen-based companies, are leading the way in the Chinese new energy vehicle market. In the first five months of 2024, BYD sold 1.2713 million new energy vehicles, making it the top seller in China. Similarly, Huawei, with its delivery of 148,098 new cars on June 4, has emerged as the top-selling brand among the new players.  Other prominent automotive brands, including Geely, GAC, XPeng, NIO, and Mercedes-Benz, exhibited their latest innovations at the event. – Advertisement – The Future Automotive Pioneers Conference, a key part of the show, played a pivotal role in shaping the future of the automotive industry. Leaders such as Lei Jun, Richard Yu, and William Li discussed technology challenges and market opportunities, emphasizing self-developed technology, market insights, innovation speed, and strategic layouts for intelligent driving. Their insights and discussions at the conference highlight the industry’s prospects and the potential for international cooperation, instilling a sense of hope and optimism in the audience about the future of the automotive industry. Shenzhen leads China in the development of new energy vehicles (NEVs). Its three-year plan is to become a world-class automotive hub by 2025 and target over 2 million NEVs annually. In 2023, the city achieved a 67.9% NEV penetration rate, double the national average.  Editor’s Notes: At the event, I noticed a shift of interest from overseas brands to Chinese domestic car brands. The crowds were especially drawn to BYD, Nio, Li Auto, and Geely, just to name a few. Honda’s exhibition was surprisingly quiet. Not even Ultramen can save them. Source link via The Novum Times

[niveditainfosystem]

The App Store Optimization Guide: Boost Your App Visibility & Ranking

What is App Store Optimization (ASO)?

App store optimization (ASO) is the process of improving an app’s visibility, reach, and conversion rates in app stores by adding relevant keywords, attractive visuals, and appealing descriptions.

Similar to SEO, the ASO strategy focuses on improving the app’s visibility so that it’s easily discoverable by the target users. There are several factors like subtitles, metadata, description, images, keywords, reviews, ratings, and downloads that affect your app’s ranking on the store.

ASO is often referred to as app store search optimization because its core purpose is to make your app search-friendly on the app stores.

The goal is to retain existing users, offer them upgrades and attract new users to eventually build a large loyal user base.

In simple words think of ASO like SEO but for your mobile app and not your website.

The primary goal of the ASO strategy is to boost the download rate. However, you do get bonus secondary goals like:

High brand exposure

App reviews and ratings

Launch new app updates

User Engagement

Additional marketing benefits

Google Play and Apple Store are the top stores which you can target for optimization. However, you can also do app store search optimization on other app stores, like the Amazon App store, the Samsung Galaxy Store, and the Huawei AppGallery.

Why App Store Optimization is important?

“Google says that 40% of the apps are discovered through searches on its Google Play Store.”

So you might be doing perfect SEO for your website. But if you have failed to optimize your app store, you might be missing out on the users who will actually download and install your mobile application.

What businesses fail to understand about ASO is the users’ mindset. It is very likely that a user will search for an app on Google. In 90% of the cases, the app user will explore the Google Play Store or Apple Store for the app. Sometimes, users also fall in love with apps that they find on the recommendation list on the app store and download them on a hunch.

Another survey indicates that 82% of the users find new apps on the app store or its recommendation list.

But there are 3.3 million apps on Google Play Store and over 1.1 million on App App Store. How can you outrank them?

ASO techniques, like including keywords your users might find your app for, boost your app’s visibility on the stores.

So, don’t rely on the mercy of the app stores and take your app’s ranking into your own hands.

ASO for Google Play vs. App Store

Google Play Store and Apple’s App Store may be similar from a user’s point of view. But from a business owner’s perspective, both are quite different.

The similarities are:

Both platforms require you to submit the app for approval

The approval takes somewhere from 24 hours to a few weeks, depending on the complexity of your app.

Both the app stores include features where you can describe your app, and its utility, collect reviews, and add photos.

But the best thing about the App Store is that it offers keyword fields and subtitle sections. This makes it easier for you to add multiple keywords to your app, which increases the chances of its discovery and high ranking.

Google Play doesn’t have any such fields. But the store does have a description section where you can describe the features and utility of your app.

The point to note here is that whatever features the app stores offer, you need to use them to their full potential to increase your app’s visibility.

Apple App Store Ranking Factors

Have a look at the factors that can help you optimize your app store.

App name

App subtitle

App URL

App description

Right categories

Positive Ratings

Accurate Keywords

Text relevance

User behavior

App Downloads

Apple Search Ads

Promote in-app purchases

Publish in-app events

Quality and quantity of ratings and reviews

Installs and engagement

Reviews

App updates

In-app purchase titles and descriptions

Google Play Store Ranking Factors

Consider these factors while doing ASO on the Google Play Store.

App title

App short description

App long description

Installs and engagement

In-app purchase titles and descriptions

User retention

Editorial value

App Performance

Quality of App

Download rate

App Localization

App User Reviews and Ratings

Frequency of App Update

Localization and Globalization

Visual Appeal

Relevance Keywords

4 App Store Optimization (ASO) Strategies to Boost Your App Store Ranking

Here are the top 4 factors that affect your ASO strategy more than anything else.

App Title

The title is the first thing that attracts a user to your app. So, be wise with your app name/title.

Try to include relevant keywords in your title for discoverability.

Do not go for titles that push away the users for privacy concerns. For example, use the title “Flexjobs: Remote Jobs & Freelancing”.

Avoid titles like “App for remote jobs and freelancing”.

Don’t change your title frequently just to keep your profile active.

You may not know but once your app starts to gain recognition, people talk about it. People recognize your app by its title/name.

If you change that, other users who came looking for your app by trusting their friend’s feedback won’t find it.

So, you will risk losing existing and new users by frequently changing your app name/title.

Tip: Take your time. Think of a creative app title or name that shows your credibility, includes keywords, and tells about the services you offer.

App Description

App descriptions are not for the app store. But for your users. App stores don’t give much importance to descriptions. However, users do read about the app before downloading it.

This app store search optimization factor is solely to impress users.

Google Play and App Store gives you 4000 characters to describe your app features and benefits.

But no one will ever click on “see more” to read 3 paragraphs of features.

The top 3 lines are what you have to attract your users.

Sometimes, people do click on “see more”. They do not read every word but scan through the content.

So, make your app description user-friendly and readable.

Use bullet points, shorter sentences, and style fonts to stand out.

Write the first 3 lines of your app description irresistible for the user to ignore.

Ignite curiosity or touch a user’s pain point.

Be simple yet smart with your app description.

Tip: Our tip is to give some time to write your app description. Once done, share it with your friends and colleagues for feedback.

App Subtitle

App subtitles are the lines that you see just below the app’s title/name.

Similar to app titles, subtitle is an important part of app store keyword optimization. This is another section where you can use your keywords and show what your app is all about.

For example, Canva says it’s all about graphic design and logo. Similarly, LinkedIn smartly showcases it for networking and jobs.

Include keywords in your subtitle

Select 2-3 keywords your app is best known for.

Write a one liner with your keywords or just mention the keywords with commas.

Make it different from the title.

Do not use the same keywords for title and subtitle.

Subtitles are to give extra information to the users other than the app name/title.

Tip: Use title and subtitle to include all your main keywords.

App Reviews & Ratings

Reviews and ratings are social proofs of your credibility and build trust in new users.

Who would you trust – an app with 10 reviews or an app with at least 1000 reviews?

We all know the answer.

The app title and keywords may attract the user. But it is the reviews that will push them to download your app.

If you built a new app, share it with your family, friends, and colleagues.

Ask them to share their reviews on app stores.

Ask for reviews from your existing users. Send them push notifications once they have completed a set of actions.

Reply to all the reviews you receive.

Be polite to negative reviews and take it as constructive feedback.

Even if your app is not new and you have a considerable number of reviews to attract new users, don’t stop at collecting reviews.

The more, the merrier.

Ratings are more important than reviews as you can see ratings on the side of the app title. Users always tend to trust and download apps with higher ratings.

So the best ASO strategy is to get ratings from your customers within 72 hours of them using the app. Plus, solicit the ratings within your app functions.

This makes it easier for users to rate your app in 1-2 clicks without toggling between the app and the app store.

How To Do ASO Keyword Research?

Similar to SEO, keywords are a crucial part of ASO. Keywords are how users are going to find your app on the app stores.

So, use all the elements of your app profile to include keywords that best align with what your target audience searches.

But first, you need to do keyword research for your app store optimization.

Here’s how you can do it.

Go to any keyword research tool.

Enter your seed keywords or keywords related to your app/services.

Start with general terms or keywords, then go for broad matches and related keywords.

Sort out the keywords with search volume.

Do not forget to consider the keyword intent.

Strike a balance between popular keywords and keywords with less competitiveness.

For example, you are to launch a video maker app. So start with the general term, “video maker”. Then go for keywords like “music video maker”, “free video maker” and “video editor”. For related terms you can use “ai video maker”, “YouTube video maker”, “reels video maker”, “YouTube shorts video maker” and terms like these.

Popular keywords will be more difficult to rank for. But you cannot completely ignore them. So you have a mix of popular keywords and terms with average search volume which are easier to rank.

Tips and Tactics for App Store Optimization (ASO):

Here are some winning tips and best practices to help you create a successful ASO strategy that results in high app rankings.

App Ratings & Reviews:

Consider them the voice of your users. Positive ratings and reviews build trust, improve credibility, and can influence users to download your app over competitors.

Respond to both positive and negative reviews promptly. Address concerns and thank users for feedback. Also, work on user suggestions and negative feedback to improve your mobile application. This shows you’re engaged with your user base.

App Listing Visuals:

First impressions matter! High-quality screenshots and app icons showcasing your app’s features and functionalities are crucial. Tailor them to your target audience and consider using A/B testing to see which visuals resonate most, leading to more installs. You can add a video to provide more information on your app to users.

App Updates:

Regularly update your app with new features, bug fixes, and performance improvements. This demonstrates you’re actively developing and maintaining the app, keeping users engaged. Update descriptions within the app stores to reflect new features and address user feedback to improve your app’s overall value proposition. You can check new app trends and technologies to update your app with relevant ones to stay ahead of competitors in the market.

Seasonality & Influence:

Capitalize on seasonal trends and events. Update app visuals and descriptions to reflect holidays or popular occasions to gain visibility during these peaks.

Partner with relevant influencers to promote your app. Leverage their audience to reach new users who might be interested in what your app offers.

A/B Testing:

Don’t guess – test! A/B testing allows you to compare different versions of app store elements like screenshots, titles, and descriptions.

See which variations drive more clicks and installs. Continuously optimize your app store listing based on data to maximize your ASO efforts.

Top 5 App Store Optimization Tools for Success

Here are some of the top App Store Optimization (ASO) tools:

AppTweak

AppTweak is a one-stop destination for all app store optimization services. From keyword research to competitor analysis, monitoring, and app listing, the platform helps you manage all ASO tasks in one place.

The app store marketing & intelligence platform helps to optimize your apps’ organic and paid performance in the app stores The best feature of this ASO tool is that you can monitor your app’s performance based on the relevant keywords for each app store. Thus, it will help you identify areas you are missing out and need improvement as per your targeted app stores.

Sensor Tower

Valuable data insights can help you refine your ASO strategy further. Sensor Tower is a recognized intelligent market analytics platform, built on a cutting-edge data science model.

The market-leading digital intelligence will help you with app data like download estimates, competitor tracking, and other market analytics to help make informed decisions.

With Sensor Tower you can gain insights into download trends for your app and competitors. Plus, you can also understand user acquisition patterns.

These data help you optimize your app accordingly to boost its discoverability.

AppFollow

AppFollow is one of the best app store search optimization tools. The tool helps in keyword research, app rank monitoring and data analysis.

Like AppTweak, AppFollow helps you find relevant keywords to target. But it goes a step further, analyzing user reviews to understand the language your target audience uses when searching for apps which ultimately helps to understand and elevate your app’s reputation.

Plus, it also helps you understand user sentiment, their pain points and current market trends. The ASO tool includes tools to review management and automation, organic app performance analysis, competitor research, and app performance monitoring.

AppFigures

AppFigures is another tool that offers all app store optimization services in one place. This tool is more about tracking your app’s performance on app stores and analyzing your competitors. You can use AppFigures to get valuable insights into your app category, including market size, competitor performance, and user demographics.

Plus, you can easily track metrics like downloads, revenue, user engagement, and retention rates. This helps you monitor the effectiveness of your ASO strategy and improve it for the better.

SplitMetrics

SplitMetrics is one of the best ASO tools to optimize your app listing visuals. It provides products & services for mobile app growth You can test different variations of your app screenshots, icons, titles, and descriptions. This helps you identify which combinations resonate better with users and drive the most downloads. By identifying the appealing visuals for your app, SplitMetrics helps you make your app profile attractive on the store. This results in high conversion rates and more downloads.

Frequently Asked Questions on ASO

Is ASO part of SEO?

No, ASO is not part of SEO. ASO stands for App Store Optimization, which helps improve your app’s visibility in app stores like Apple App Store and Google Play. SEO is for Search Engine Optimization, used for websites.

How ASO will impact my app rankings?

ASO can significantly boost your app’s ranking in app stores, making it more discoverable and leading to more downloads.

How do I optimize my app store listing?

Optimizing your app store listing involves using relevant keywords, creating a compelling description, and showcasing attractive screenshots and app icons. This will make your app more discoverable and appealing to users. You can also add videos regarding your app so app users get an idea of your app.

Nivedita Infosystem LLP is a leading provider of web design and development services. We offer innovative design, responsive development, cutting-edge technology, and tailored solutions. Our creative minds bring your vision to life, ensuring a visually appealing and functional website. We stay ahead of the curve, incorporating the latest technologies to future-proof your digital presence.

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Huawei Global Launch Event Scheduled for May 7 [ Huawei ]

Huawei Global Launch Event Scheduled for May 7 [Highlights] This event promises to be a spectacle of innovation, as Huawei unveils a tantalizing array of cutting-edge products set to redefine the… Huawei is performing quite good with its MatePad tablets, and now it seems a brand new Huawei tablet is on the way. A 3C certificate must be… Huawei has just announced a new global event, and a bunch…

[chineseredcarpet]

Wang Anyu shares more pics for Huawei Pocket2 brand event

[takeoffphilippines]

AirAsia MOVE debuts with a refreshed app look, taking a bold first step in its ongoing transformative journey

MANILA, 26 FEB - AirAsia MOVE, formerly known as AirAsia Superapp, today unveiled the updated, refreshed look of its app icon on the App Store (iOS) and Play Store (Android)., This comes as AirAsia MOVE enters another phase of its brand refresh and transformation as was announced in September 2023.

Nadia Omer, CEO of AirAsia MOVE commented, “The new AirAsia MOVE app icon is the first of many exciting changes coming up that are designed to elevate and enhance every traveler’s experience. From the app layout to exciting new products, services, and unbeatable deals, the new AirAsia MOVE will help you go all the way seamlessly when you travel. For those of you who already have the app on your phones, it would’ve been refreshed & updated to the new look.

“While the app icon boasts a new appearance and AirAsia MOVE takes the spotlight as our new brand name, we would like to reassure everyone that everything you love such as booking AirAsia flights & from more airlines, hotels, rides, managing your bookings, or even connecting with fellow travellers via the Chat & Community as well as AskBo functions still remain intact. So don’t worry and we hope you enjoy all the improvements that are coming your way!”

For more information regarding the refreshed look and upcoming changes, visit this page.

AirAsia MOVE envisions travel complemented by a community-led experience through features such as AirAsia Chat, games, gifting, and a strong loyalty program that rewards users across its expansive ecosystem.

AirAsia MOVE’s ecosystem includes OTA services such as flight bookings from over 700 airlines, including the World’s Best Low-Cost Carrier AirAsia, and 900,000 hotels worldwide plus ride-hailing, dining experiences, insurance, and more, underpinned by integrated financial services by BigPay. AirAsia MOVE won ‘Asia’s Leading Online Travel Agency 2023’ by World Travel Awards as its first nomination in the OTA category.

Download the AirAsia MOVE app via the Apple App Store, Google Play Store and Huawei App Gallery.

Both AirAsia MOVE and BigPay are part of MOVE Digital, the digital arm of Capital A Berhad.

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[shobujtech1]

Honor Pad 9 display official Specifications Confirmed: The actual specs for the Honor Pad 9 show Sure enough, Honor has planned a launch event in China for December 21. Of course, the Honor 90 GT will be the show's star, but other goods will also be there. Honor Pad 9 will be one of them. We just recently learned about the most essential parts of this tablet. The brand finally announced the details of the device's screen today. Please Look At What We Know So Far About Honor's New Computer. Honor Pad 9's screen is better than Huawei MatePad 11.5's. Honor says its new tablet comes with eye safety, just like most other unique goods. In its most recent hints, the brand talks about how its product is similar to Huawei's. Honor says that the Honor Pad 9 has a bigger screen and better specs than the Huawei MatePad 11.5 on that screen. The Pad 9 is built around a 12.1-inch screen that looks like paper and has a flat feel. This Honor Pad 9 LCD screen is noticeable with a resolution of 2560 x 1600 pixels and 249 PPI. The screen has a maximum brightness of 500 nits and an 88% screen-to-body ratio because its borders are only 6.9 mm wide. Honor also says that the eye protection in this tablet cuts down on visual tiredness by 14%, raises melatonin production by 20%, and blocks 36% of dangerous blue light. The teasing images also show that the device will work with a computer and a pen. Leaks says the Honor Pad 9 will have a Qualcomm Snapdragon 6 Gen 1 CPU inside it. There will be eight speakers on the device and a 13MP camera on the back. It will come with an 8,300mAh battery. Honor Pad 9 Display Official Specifications Confirmed (Source)

[phonemantra-blog]

Huawei showered compliments on this model At a big event taking place right now in China, Huawei officially unveiled the flagship of the Mate 60 line - the Mate 60 RS Ultimate Design smartphone. The premiere turned out to be strange: the ambassador of the new model and the Ultimate Design brand, Hong Kong singer, film actor, and producer Andy Lau, spoke from the stage for about 15 minutes without saying anything about the characteristics of the model. [caption id="attachment_59692" align="aligncenter" width="780"] Huawei Mate 60 RS[/caption] [caption id="attachment_59695" align="aligncenter" width="600"] Huawei Mate 60 RS[/caption] [caption id="attachment_59696" align="aligncenter" width="600"] Huawei Mate 60 RS[/caption] [caption id="attachment_59697" align="aligncenter" width="600"] Huawei Mate 60 RS[/caption] Huawei Mate 60 RS Ultimate Design presented Huawei itself is full of compliments for this model: the company points to the “maximum aesthetics, highest craftsmanship, and innovation” of the Mate 60 RS Ultimate Design. The device differs from the usual Mate 60 in the design of the rear panel, and what attracts attention here is primarily the octagonal main camera unit, characteristic of the previous Mate RS Porsche Design flagships. But there is no more Porsche - there is Ultimate. [caption id="attachment_59698" align="aligncenter" width="454"] Huawei Mate 60 RS[/caption] If the appearance of the Mate 60 RS Ultimate Design is truly unique, then in terms of characteristics it is no different from the Mate 60 Pro+: it has a 120 Hz OLED screen with a diagonal of 6.82 inches and a resolution of 1.5K, tempered glass Kunlun 2, Harmony OS OS 4.0, Kirin 9000s single-chip system, 5000 mAh battery with support for 80 W wired charging and 50 W wireless charging, main camera with 48, 40 and 48 MP resolution sensors. Memory capacities: 16 GB of RAM and 1 TB of flash memory. The cost of the new item will be approximately $1,400.

[wearablewizard]

HUAWEI WATCH GT 3 SE Smartwatch Review

Imagine having a smartwatch that not only tracks your fitness activities but also monitors your health in multiple ways. The HUAWEI WATCH GT 3 SE is not your ordinary smartwatch - it's a powerful companion that keeps an eye on your sleep quality, oxygen levels, stress levels, and heart rate. With an impressive battery life of up to 14 days, you can rely on this sleek black smartwatch to keep you connected and informed, whether you're an Android or iOS user. Stay tuned for an in-depth look at all the incredible features this smartwatch has to offer. Why Consider This Product? When it comes to tracking your fitness and monitoring your health, the HUAWEI WATCH GT 3 SE Smartwatch is a top-notch choice. This smartwatch offers a multitude of features and benefits that make it a worthwhile investment for anyone looking to improve their overall well-being. With scientific research and evidence supporting its effectiveness, along with relevant certifications and customer testimonials, this smartwatch is a credible choice. Features and Benefits Stay Connected and In Control The HUAWEI WATCH GT 3 SE Smartwatch keeps you connected to your world while giving you complete control. With its compatibility with Android and iOS devices, you can seamlessly receive notifications for calls, texts, emails, and social media alerts right on your wrist. Never miss an important message or update again. Advanced Health Monitoring Take charge of your health with the advanced health monitoring features of the HUAWEI WATCH GT 3 SE. This smartwatch tracks your sleep patterns, giving you insights into the quality of your rest. It also monitors your blood oxygen levels, stress levels, and heart rate, providing valuable information for managing your well-being effectively. Long Battery Life With a battery life of up to 14 days, the HUAWEI WATCH GT 3 SE ensures that you can stay connected and track your fitness without interruptions. No need to worry about constantly charging your smartwatch. Enjoy the convenience of long-lasting battery life, so you can focus on achieving your health and fitness goals. Fitness Tracking Made Easy Whether you're a seasoned athlete or a beginner on the fitness journey, the HUAWEI WATCH GT 3 SE has got you covered. This smartwatch offers fitness tracking features such as step counting, distance tracking, and calorie monitoring. It also provides real-time coaching and personalized workout plans, making it your reliable exercise companion. Product Quality The HUAWEI WATCH GT 3 SE Smartwatch is crafted with the utmost attention to quality and detail. Huawei, a renowned brand in the tech industry, is known for its commitment to producing high-quality products. This smartwatch is no exception. With its sleek design, durable construction, and reliable performance, you can trust that the HUAWEI WATCH GT 3 SE will withstand the test of time and provide you with an excellent user experience. What It's Used For Stay Connected 24/7 The HUAWEI WATCH GT 3 SE keeps you connected to what matters most to you. Receive and respond to calls, texts, and notifications right from your wrist. Stay updated with your emails and never miss an important appointment or event. With its intuitive interface and seamless integration with your smartphone, the HUAWEI WATCH GT 3 SE ensures that you are always connected, even when your phone is not within reach. Monitor Your Health Take control of your health with the HUAWEI WATCH GT 3 SE's comprehensive health monitoring features. Track your sleep quality to ensure you're getting enough restful sleep each night. Monitor your blood oxygen levels to ensure optimal oxygenation. Keep an eye on your stress levels and heart rate to manage your overall well-being effectively. The HUAWEI WATCH GT 3 SE empowers you to make informed decisions about your health and take steps towards a healthier lifestyle. Achieve Your Fitness Goals Whether you're running, swimming, cycling, or engaging in any other physical activity, the HUAWEI WATCH GT 3 SE is a reliable fitness companion. It accurately tracks your steps, distance, and calories burned, helping you stay motivated and on track with your fitness goals. Receive personalized coaching and workout plans to maximize your performance and achieve better results. With the HUAWEI WATCH GT 3 SE, reaching your fitness milestones has never been easier. Fashionable and Versatile Not only does the HUAWEI WATCH GT 3 SE excel in functionality, but it also shines in the style department. With its sleek black design and 46mm dial, this smartwatch is a fashionable accessory suitable for any occasion. Whether you're headed to the gym or attending a formal event, the HUAWEI WATCH GT 3 SE effortlessly complements your style and adds a touch of elegance to your wrist. Product Specifications Specifications Details Compatibility Android and iOS Battery Life Up to 14 days Display 46mm black dial Health Monitoring Sleep tracking, blood oxygen levels, stress, heart rate Fitness Tracking Step counting, distance tracking, calorie monitoring Connectivity Bluetooth Water Resistance Up to 50 meters Who Needs This The HUAWEI WATCH GT 3 SE is ideal for anyone who values their health and wants to stay connected on the go. Whether you're a fitness enthusiast, a busy professional, or someone who simply wants to make better lifestyle choices, this smartwatch is designed to cater to your needs. From monitoring your health to providing seamless connectivity, the HUAWEI WATCH GT 3 SE is a versatile accessory suitable for individuals from all walks of life. Pros and Cons Pros: - Advanced health monitoring features for a comprehensive overview of your well-being. - Long battery life ensures uninterrupted usage without frequent charging. - Seamlessly compatible with Android and iOS devices for complete connectivity. - Fashionable design adds elegance to your wrist. Cons: - Some users may find the 46mm dial size too large for their preference. - Limited color options available. FAQ's - Is the HUAWEI WATCH GT 3 SE water-resistant? - Yes, this smartwatch is water-resistant up to 50 meters, making it suitable for swimming and outdoor activities. - How long does the battery of the HUAWEI WATCH GT 3 SE last? - The HUAWEI WATCH GT 3 SE offers an impressive battery life of up to 14 days, depending on usage. - Can I receive calls and texts on the HUAWEI WATCH GT 3 SE? - Yes, the HUAWEI WATCH GT 3 SE allows you to receive calls, texts, and notifications directly on your smartwatch, keeping you connected at all times. What Customers Are Saying Customers who have purchased the HUAWEI WATCH GT 3 SE are highly satisfied with its performance and features. Many customers appreciate the accurate health monitoring capabilities, long battery life, and seamless connectivity. Users also commend the stylish design and comfortable fit of the smartwatch. Overall Value The HUAWEI WATCH GT 3 SE Smartwatch offers exceptional value for its price. With its advanced health monitoring features, long battery life, and seamless connectivity, this smartwatch is a valuable tool for improving your overall well-being. Combined with its sleek design and reliable performance, the HUAWEI WATCH GT 3 SE is a smart investment that brings convenience, style, and functionality to your everyday life. Tips and Tricks For Best Results - Make sure to update your HUAWEI WATCH GT 3 SE regularly to access the latest features and improvements. - Customize the watch face to suit your style and preferences. - Use third-party apps and compatible accessories to enhance your smartwatch experience. Final Thoughts Product Summary The HUAWEI WATCH GT 3 SE Smartwatch is a powerful companion that combines fitness tracking and health monitoring into a sleek and stylish device. With its advanced features, long battery life, and seamless connectivity, this smartwatch is a valuable tool for anyone looking to improve their overall well-being. Final Recommendation If you're in the market for a smartwatch that offers advanced health monitoring, seamless connectivity, and a fashionable design, look no further than the HUAWEI WATCH GT 3 SE. This smartwatch is a reliable and stylish accessory that will elevate your fitness journey and keep you connected throughout your day. Invest in the HUAWEI WATCH GT 3 SE and take control of your health and well-being. Read the full article