#i will Not be contributing to your stats in any way form or fashion <3

[crimsongrimoire]

happened to see this and i still can't believe people think this way for real. but then again they're all like 13 and don't really have any business on half that site anyway.

[pap03]

Okay so I originally wrote this on Discord so apologies for any jank

But I need to get out my mega LOVE theory for Deltarune somehow, and Discord is the only place I've wrote it down lol

Anyways what got me going was this here difference in stats

Both being a post-Snowgrave Kris, just one from the Light World and the other from the Dark World

And this discrepancy would be strange right? If both LV's stood for the same thing

Which I'd why I claim that they do not

Rather that the LV in the Light World still refers to the LOVE of UT

While the LV in the Dark Worlds stands more properly for a "Level" a way of gauging the amount of Experience the Fun Gang have

Doubly true as the Dark World stats measure nowhere "EXP" aka "Execution Points"

From what I can tell Level only goes up upon reaching certain HP values, as Noelle goes from Level 1 to Level 2 in the Dark World

Since Noelle "Levels up" upon finishing just one act of violence in the Dark World

So I think it'll be possible later on to Level up early if you're violent enough

Sorta opposite of how it worked in UT, where you needed to LOVE up to get HP

In Dark Worlds you need to get your HP up to Level up

But that’s a bit of a tangent; continuing on

With the ground rules laid out that LV and LV can exist synchronously the next thought in my ramblings was that I need some proof that Noelle will continue to be our main Puppet, to explain why this LV theory should be relevant

And on that front, I got several bits

Easiest for me to lay out here is that the Survey taker at the beginning of ch 1 has special dialogue if you name yourself after a majority of the party members

This includes: Kris, Susie, and Noelle

All 4 share the same reaction

Secondarily Noelle lays out herself in the hospital that she's gonna figure out what's going on with Kris, which means to me that she'll keep coming around Kris, even despite the coercion into murder

And lastly, Noelle’s crush on Susie has so much unmissable screentime that Chekov would shit his grave if there were no resolution to it

This established leaves the first 2 core tenents of my theory

1. LOVE exists

2. Noelle will be the sole Snowgraver as the game progresses

For the sake of it, let's tackle the ramifications of both of these in order, as 1 heavily leans into 2

1. LOVE as we know it in Undertale exists in some way form or fashion in Deltarune

Natural questions that raises

- Do Darkners count for EXP? Yes, I'd say so, given the inverse effect on how Levels contribute to HP compared to how Undertale's LOVE and HP work, and the fact Noelle gains HP faster than the rest of the Party when they commit violence I'd argue there's a secondary element increasing her vitality, that being her LOVE increasing

- If LOVE exists why isn't Noelle a complete psycho killer in the Light World? Because that's not how LOVE works, by sans's admission LV contributes to making it easier to hurt others, and easier to distance yourself, but never expresses that it creates a want to kill, although that does seem to be a side effect which I'll get into next section

Mechanics of LOVE across Undertale and Deltarune:

For most people who've played a neutral run of Undertale, you'll be remiss to note anything going on as you gain LV. As much as I love Frisk as the blank slate of a protagonist that they are, their lack of emotions makes it hard to tell what exact the differences are between an LV 3 individual and an LV 7 one, differences sans can tell, but we can't really

So then we have to look elsewhere, mainly the Genocide run and comparing characters who may have killed in UT to their murderless counterparts in Deltarune

- Early LV's 1-6

At this point a person has killed a bit, but is also where the effects of each individual LV is the most noticeable, as sans has unique dialog for every LV here

What this tells me is that your first kills change you the most compared to later kills

Also during this LV range we see Frisk start their way through Snowdin in a Geno run, where they skip puzzles without our input, and are generally quieter than even before

I call this part of the LV grind "Getting Colder" for many reasons, partially for the pun, but also how we see Frisk act much more distant, aka cold, towards their surroundings and walk through situations, giving of an energy of "I don't care, let me through"

Considering this is also the LV's you'd end the game at for killing just Toriel or Undyne (two impassable bosses without killing or their special sparing method) that general sentiment persists

For the sake of it, I also reference Gerson and Asgore, Gerson was in the War of Humans and Monsters and has intimate knowledge about human combat and abilities, and while it's canon that no human casualties were suffered through the whole War, I would not be surprised if Gerson had to put down a fellow monster or two during the chaos after the Barrier was first erected. Yet despite that idea, Gerson is still just a bubbly, slightly traumatized, old man in Waterfall telling me that you can work past Early LVs. Yet there's also Asgore, as of the time of me writing this the only character who has canonically (and confirmed to) taken the life of anything, and as of our time encountering him, he's distantly removed from the act he's doing, which is another murder. However I must mention that there's a lot of shit there for Asgore compared to Deltarune's Asgore that could lead to the state he's in beyond LOVE so take that with a grain of salt

- Middle LV's 7-14

This is where an interesting switch occurs, specifically at LV 9 but the larger grouping together sorta encompasses it all. This is where Frisk (yes Frisk I'll elaborate if I have to) begins to enjoy the act of killing, smiling before every encounter, and even reveling in the fear of others, such as when Frisk intimidates Monster Kid just before the Undying fight

Now above I talk about how wanting to kill isn't a symptom of LV, and I still believe that

While this seems to be contradicting evidence to that claim I don't think so, as I think it's around this point that one becomes so distant that the act of killing someone else doesn't invoke any feeling of remorse anymore

Where Frisk's enjoyment is derived from is their "Determination" as at the point they're smiling they've killed every monster they could find up to this point, so they're happy to "finish what they started" and also why the Smile goes away if you abort Geno at this point forward as that goal of eradication is gone

- High LV's 15-19

This is the grouping we know the least about, as the majority of these are Geno exclusive, CORE/Hotland exclusives no less which at this point the whole Underground is on lockdown so any unique traits from here are lost in translation, from best we can tell, anything shy of all kills isn't labeled as "True Evil" by MTT and LV 17 is labeled as "Bad at being evil" by sans

So perhaps there's some room for redemption at this point? Idk, sans doesn't think so at LV 19, but it's an interesting thought

- LV 20

This one gets a special mention just because of how everything goes down

The Mercy Button is gone

Frisk is able to make inputs without Player input

And at this LV it's possible to summon the Demon, a manifestation of the evils you caused and power you gained by pushing this world to its limits that quite literally has the power to attack the game box Undertale is played in

This demon is the single most powerful being we've encountered inside of UT/DR outside of maybe Asriel

Now, with everything LOVE-related established we can also use it as a symptom list to diagnose Noelle at where she's at and take a rough estimate as to how much LOVE a single Snowgrave run would allow for

And well, I won't run yall through the numbers so to speak but she's solidly in the Early LV's

She still has remorse for the deaths she did cause

But she's also able to distance herself from her actions there, could be grief but her interactions with her father on Snowgrave compared to a Main Route shows to me that she's a little more reserved, which also falls in line with Early LV symptoms

So what does that leave?

Well, as someone pointed out to me before, Noelle has some violent tendencies

They're reserved, but come out when say, Berdly also has a crush on Susie, or if it's encouraged (see what this whole post is about lol)

See also the theory that the damage at the beginning of the Cyber World was caused by Noelle, not Queen, and there's reason to see where things may go as Noelle breaches into the Middle LV's

I see her, like Frisk, enjoying the slaughter as things continue on

So to conclude my little LOVE Theory I see the rest of Deltarune going as such

1 more route of us manipulating Noelle into killing, she'll be far more resistive, but I know we'll break through, with the boss of that area that she kills (secret boss or another Lightner) the last we'll see of Noelle she'll have cracked a smile

Then from there on she'll easy, fights will break out just from her instigation, or from others more heroic trying to get in her way

By the end I think we'll have to fight her, and she'll kick our asses

Or we'll have to fight Kris

It's hard to know that far ahead

But using LOVE alone, that's how I see things going

Thanks for reading if you did! Feel free to comment and discuss or ask me questions through my ask box. Hope you enjoyed my transcribed madness lol

[oh-my-otome]

Hi! Could you organize DTL MC's level of maturity in each suitor's route? Thank you!

Ooh, this is a tough one! 

What’s considered “mature” is going to vary based on cultural and societal norms– even age groups! I’m sure there are quite a lot of young people who believe wholeheartedly that they are mature, meanwhile their parents are like ‘lol, sit your ass down and do your homework.’

And I’m sure that the parents parents are looking at them like ‘wth did I do wrong?’

So since you asked me, let’s do it like this. We’re going to need to consider two specific things: 

First, we’ll define what “we” are. We are the avatar, otherwise known as the main character (MC). But what is an avatar? Well, avatar has a lot of definitions, from religious to scientific, but the one that immersion games mean are the second and third definitions:

2. An embodiment or personification, as of a principle, attitude, or view of life. 

3. An image (moving or fixed) that represents a person in a virtual reality environment or in cyberspace

Since the avatar is supposed to be the player, the quick and easy answer to your question is: whatever the person playing personally defines maturity as.

However, otome games are “on rails.” This meaning changes depending on the type of game you play, but in the otome sense, “on rails” means that you can make certain choices, but those choices are pre-defined. You can select what you like, but only from the choices given to you.

So this means that any given MC is of two minds: the character created by the company and its avatar who controls it. 

The MC is going to say and do things, and get into situations, that you, as a real life person may never encounter, agree with, or respond to the way the character does. 

Because you’re real, and the character is designed to have enough personality, so that the game is broad enough to be entertaining, for as many (hopefully paying, since it’s a business) people to be interested in.

And now, the second thing: how do I personally define maturity when it comes to DtL’s MC?

For me, someone who is mature acts their age and doesn’t wait for other people to deus ex machina their problems away. They recognize that there are things they can do, and things that they need help with– and aren’t afraid to ask for help. 

One of the worst things you can do for yourself is know that you need help and not try to reach out. There is always, always going to be someone out there who can help you. And, believe it or not, someone who has been in whatever situation you’re facing. 

The world is just too big for there not to be– the math is against you. Whatever you may be facing, there is someone who has gone through either exactly that, or something similar enough that the nuances are just that– nuances.

Do not be afraid to reach out. 

And that’s what I like most about DtL’s MC. She, by and large, isn’t afraid to secure a solid foundation for her emotional well-being. If you can’t help yourself, you cannot help anyone.

Another big thing for me: street smarts. There are so many different types of intelligence, but one thing everyone must learn in some form or another, is what is known as street smarts. 

Street smarts is a potent mix of common sense and all of the information you have gained living your life and interacting with as many different people as possible. You can life experience and learn to apply it to different situations to ensure your emotional, physical and mental survival. You’re able to use this resourcefulness to protect, uplift and inspire others as everyday life presents you with different situations. 

And DtL’s MC has it in spades.

Except for when they wrote Katsura’s route, because seriously wtf!?

They took a really great MC and smacked her with the derp stick. Katsura’s route can be called Home Sitting Simulator. Or Dog Watching 3000. The only other thing you do is constantly…constantly whine about how you think Katsura is in love with some lady because she’s so pretty.

Okay, and? You have to realize that what you find attractive in someone else, no matter how strongly you feel about it, that doesn’t mean that others share your view point.

MC spends a large portion of Katsura’s route hardcore projecting her conclusions that Random Lady is beautiful onto Katsura, who hasn’t given the lady a second glance.

The disconnect between the MC and the avatar is almost unbearable. We know that Katsura isn’t interested in the lady, because we’re reading it. Katsura himself expresses no interest in the lady and even goes out of his way to show that he’s interested in you, the MC. But the MC won’t acknowledge it for the longest time and that’s not fun to read at length.

I thought the writers took a promising adult MC with a college degree and tried to make her into a lovesick teenager who can’t navigate a romantic connection with another person. Until the plot decided that she can…but only after having Random Lady give MC her blessing.

This character existed solely to grant MC her Go Ahead and Frick Frack Him card. You don’t need another person’s sanction. He’s a single adult. Ask him.

Saito’s MC is pretty good. She’s very grounded. She says that she doesn’t want someone else to protect her, not because there’s something inherently wrong with being protected, but because she wants to reciprocate. She wants to be a contributing factor in the relationship, rather than lay back and let Saito save the day all the time.

Saito, being who he is, wants to keep the trope-dynamic of him protecting her, bu she b\pushes back– she learns self-defense. She’s honest, forthright and humble.

Depending on which ending you pick, she either gets shitfaced drunk or is very depressed. But still, I can see where she’s coming from. Saito in his His Affection route is the same as MC in Keiki’s His Affection route. Which is to say: you want to smack the both of them in the back of their heads.

Given that Saito’s MC’s depression, I don’t think that it reflects too much on her general maturity. She’s going through something. I still think she’s pretty good.

Speaking of Keiki’s MC, she was fine right up until she stretched out Keiki’s heartbreak by deciding for him what he’d like. Ugh. Just . UGH. I like that she didn’t push him into new experiences and allowed him to feel his way through living a dual life, by being respectful and kind.

Hijikata’s MC adapted to a level of independence that she wasn’t used to, as he’s very dedicated to his work and is interested in a woman who can handle things on her own.

It turns out that Hijikata is unexpectedly old-fashioned with some of his views and progressive with others. He wants an independent woman, but lectures her about safety when it comes to letting men into her room. His MC is able to steer their conversations in a way that gets Hijikata to think before he speaks, and she never feels afraid to speak up.

I do think she whined a little too much when he says that he wants to break up with her (because he was being threatened by Kyo). 

If someone says that they want to break up with you out of nowhere:

Get track shoes

Put your feet into the track shoes

Lace the ever-living fuck out of the track shoes

Break the sound barrier while you run away from them

That is one of the reddest red flags that ever dared to be the color red. Don’t wait around for the reason. Fucking run.

Kyo’s MC is kind of tricky. Kyo’s route is a never-ending wild ride that touches on the games origin in a way that no other route does, and you’re being threatened and attacked, so you’re never really in a situation where you get to just be normal, with no worries.

I think Kyo’s MC handled the situation the absolute best she could, given the circumstances.

Haru’s MC I worry about. Of all of the available suitors, we know that Hijikata is typically called on to torture people and we know that Okita kills a man right in front of you. We also know that Okita nearly killed a man in the act of torturing him.

Keiki orders people, who specifically came there to kill him, to be killed by at least one other person, while you’re there.

And we can safely assume that Saito, in his capacity as a samurai and a captain, has in all likelihood killed someone.

And although it is kind of weird to talk about, outside of Keiki, lethal force is part of their job.

Haru, on the other hand, has no choice. He is literally forced to kill others, lest he be killed. But Haru himself talks of it in two different ways: with absolutely no emotion, or smugly in an ironic fashion.

As a yandere, there is really no way for this MC to be with him where she wouldn’t cause some type of damage to herself. Somewhere along the way, she would be sacrificing some part of her emotional well-being to accommodate him in some way and the same is true for Okita’s MC, as he is also a yandere.

We can see this when Kirisato tries to get it on while on the job and MC is at first trying to get him to stop, but then gives in when it starts to turn her on. We see it again in Okita’s route where she takes him at his word that she should never cry or else the relationship is over.

Sakamoto’s route is almost like the writers trying to apologize for Katsura’s route, as once again we have an MC and suitor who very clearly like each other and yet they can’t seem to figure out how to get into a relationship.

Sakamoto’s MC is very comforting and kind and , similar to Keiki’s MC, allows him to feel safe in expressing his feelings, as Sakamoto tends to bottle up everything. 

Takasugi decides to be a creeper and threaten MC (writers, STAHP), which understandably scares her, but she risks her life to get Sakamoto vital information, showing that when it comes down to it, she has no problem throwing her hat into the ring to defend those she cares about.

Overall, I think the most mature MCs are Sakamoto’s, Kyo’s and Saito’s MCs, given that they experience difficult situations with as much cunning and tact as can be expected of a character with their stats. 

Particularly Kyo’s MC, who faced one difficult situation after another and didn’t fold, to the point where the writers had to make up a Mary Sue-esque handicap of having her be clumsy for no reason other than to keep her from being too good.

As the avatar, we’re living in the modern world both in the game and in real life. We are more likely to have a similar reaction to the MC when she balks at some of the old fashioned ideas that the suitors have in the game– because to us, they are old fashioned…it’s just that to the suitors, their ideas are inline with what is modern for them, since they are in their own present day worlds. Although Hijikata did get a little grandpa-y with the room thing. I feel like the other suitors would have raised their eyebrows a little bit a him, if they heard that.

The least mature would have to be Katsura’s and Keiki’s MC. If Keiki’s MC didn’t do what she did in his His Affection, she would have been fine, but she knew that he had been doing everything except literally move mountains. I have no idea why they chose to write her that way at the very end when she was the complete opposite.

[guidetoenjoy-blog]

The 19 Instagram Accounts With the Most Followers (& What Marketers Can Learn From Them)

New Post has been published on https://entertainmentguideto.com/awesome/the-19-instagram-accounts-with-the-most-followers-what-marketers-can-learn-from-them/

The 19 Instagram Accounts With the Most Followers (& What Marketers Can Learn From Them)

When Instagram was first released, it was thought of merely as a fun, visual social media network. Nowadays, it’s also used as a major content promotion tool for brands and influencers.

In fact, according to Sprout Social, 80% of Instagram users follow a brand, and one of the three most-viewed Stories of all time was posted by a business account.

Along with business accounts, influencer marketing is also on the rise. For example, 93% of influencer marketing campaignstook place on Instagram in 2018.

By introducing key product updates like video, narratives, and IGTV, Instagram now boasts over 1 billion monthly active users who expend close to an hour scrolling through the app each day they log in.

Instagram’s popularity lets most brands forge an emotional connect with a massive audience. Some brands are so good at visually engaging and resonating with Instagram users that they’ve attracted tens of millions of followers.

To help you learn from the platform’s best of the best, we’ve compiled a list of 19 accounts with the highest number of users — as well as a few key takeaways from each.

Because the accounts with the most followers belong to influencers and celebrities, we’ve split this rundown into two sublists that are brand and influencer specific.

1. Instagram

Followers: 303 Million

Instagram situateds a great example for brands who truly want to engage an audience on their app. By curating and reposting their users’ most captivating content on their own profile, Instagram shows their adherents that everyday people can meet their creative and artistic potential on the platform.

This inspires brands and normal Instagram users to expend the time and attempt required to craft visually gripping content that will instantaneously hold an audience’s attention.

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Instagram also does a good job of promoting their narratives and IGTV show about celebrities, wildlife, and other culturally relevant topics. They post original content that highlights upcoming episodes, but the posts read more like a feature story than an advertisement, which sparks more interest in the show.

2. National Geographic

Followers: 111 Million

National Geographic hires the most talented photographers in the world, so their Instagram posts of sceneries, cityscapes, and the surround life always seem to be awe-inspiring. But their stunning visuals aren’t the only reason why they’ve attracted over 100 million followers.

National Geographic is a historic publication that’s famous for their credible journalism and obliging storytelling. In each post’s caption, they are able to craft fascinating narratives about the photo or video, usually in a way that spreads awareness for a relevant environmental issue.

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National Geographic also utilizes Instagram Stories, Stories Archive, and IGTV to drive traffic to featured articles and videos on their website. But they also know their adherents prefer not to leave the app.

Instead of using gimmicky visuals and clickbait transcript to coax people into visiting their website, they actually summarize the feature article or video in their stories and IGTV shows.

For marketers, National Geographic’s Instagram strategy clarifies that it’s crucial to meet your audience where they are, and not force them to go somewhere merely because you want them to go there.

If people end up clicking through to your website, that’s great. But you should be more than willing to educate your audience where they want to be educated, even though they are it results in a lower amount of traffic.

3. Nike

Followers: 88.5 Million

In the advertising industry, Nike is known for their motivational ads that inspire athletes to believe in themselves when aiming to reach their full potential.

On Instagram, the iconic brand’s content follows this theme, with posts in the form of short movies, documentaries, and inspirational videos and photos. Nike also uses Instagram to update their adherents with quick news about the sports community, proving that they deep understand their audience’s interests and desires.

iframe> 4. Real Madrid

Followers: 72.6 Million

Real Madrid is arguably the most popular soccer team in the world, so most of the team’s Instagram posts update their massive fan base on ratings, highlights, and transactions.

But the route they attract and engage twice as many Instagram followers as teams with similar fan basis isn’t through standard updates. They’ve constructed their enormous following by giving their fans an inside looking of the team’s everyday activities through player takeovers and practice highlightings on IGTV.

Breaking down these obstacles between fan and player builds Real Madrid’s fan base feel like they actually know their favorite players on a personal level, which develops a more intimate and loyal relationship between the two.

5. FC Barcelona

Followers: 71.1 Million

Like Real Madrid, FC Barcelona updates Barcelona fans with sports photography, season-related stats, information about Barcelona players, and other fun tidbits related to the team and season.

They use a mix of content styles with videos, action shots, and posed photos, but they always use many tags, hashtags, and eye-popping emojis in their captions.

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During games and other events, you can find FC Barcelona launching one or multiple Narrative with their own video content as well as curated content sourced from fans.

With curated Stories by fans, they’re able to post more fresh, interesting content. FC Barcelona’s curated Stories also enable fans to contribute to the Instagram channel. While we aren’t able to post stories directly, you can find some on the account’s page.

6. 9GAG

Followers: 50.2 Million

With plenty of puppy, cat, and baby videos, meme references, and jokes that are almost too relatable, 9GAG has one of the funniest accounts on Instagram.

The account’s Instagram tales and Stories Archives engage their audience well too — they post a ton of polls about topics that everyone has an answer for like, “Is soup a food or a beverage? ” and “Would you travel to the past or future? ”

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They also use Instagram tales to drive traffic to their website by asking their followers to swipe up and see if they correctly guessed the name of a Tv prove or movie with merely emojis as clues. On IGTV, they generate even more brand engagement by let their followers ask questions during live Q& As with celebrities.

As the only online content platform on this list, 9GAG proves to marketers that interacting with your audience is one of the best ways to engage them, develop a relationship, and attract more followers like them. 7. NASA

Followers: 43.7 Million

Scrolling through NASA’s Instagram feed attains you feel a little like an cosmonaut floating through the depths of space. You’ll experience intimate views of different planets, constellations, and supernovas in the Milky Way galaxy, all of which are taken by NASA’s spacecrafts and Hubble Space Telescope.

NASA’s Instagram Stories and IGTV channel also train their followers about interesting space insights, like the views of the sunshine and Earth, the search for life in space, and NASA’s new technology launches

NASA’s popularity on Instagram demonstrates that you can actually create educational content that doesn’t sacrifice any amusement value.

8. UEFA Champions League

Followers: 41.3 Million

In the last year, the Champions League surpassed the NBA’s account in Instagram adherents. Like the other soccer brand accounts we’ve noted, the Champs League regularly posts action and team shots, as well as updates related to upcoming and past games.

Along with regular updates and action shoots, some of the account’s regular posts include stats like “Top Scorers, ” behind-the-scenes videos, and team roster images.

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9. Marvel

Followers: 37.5 Million

Marvel posts regularly about its movies, TV presents, and Marvel.com content. It also mixes things up with the use of photo and video posts. Additionally, the account occasionally employs fun videos to cross-promote with other Marvel-affiliated accounts and influencers.

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While many other accounts, like HBO, promote their content by posting trailers as Instagram Stories, Marvel utilizes Stories to cover red carpet premiere events. These tales include photos and clips of the stars, as well as other interesting things that happen at the events. Most recently, Marvel featured the premieres of Dark Phoenix and Avengers: Endgame.

10. Chanel

Followers: 34.9 Million

Throwback Thursday will always be a huge deal on social media — who doesn’t love a heavy dosage of nostalgia every week? Recently, though, Chanel decided to take #tbt to the next level. They’ve been evoking nostalgia in fashionistas all over the world by posting old ads that spotlight previous fashion tendencies for their Chanel Holidays campaign every day.

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The legendary way brand also posts a lot of content about Coco Chanel’s early way influences to promote Inside Chanel, a web series that recounts Coco’s life and how she constructed her fashion empire.

Harnessing the power of the past is one of the most effective ways to evoke an emotional response from your audience and forge a connection with them. With that in mind , nostalgia should always be in your marketing arsenal.

1. Cristiano Rinaldo

Followers: 170 Million

So, who has the most adherents on Instagram? That would be Cristiano Ronaldo, who’s been called the world’s best football player( or futbol player ).

Along with the anticipated football action shoots, his Instagram strategy largely involves paid partnerships and cross promotions. Here’s just one example:

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The account’s content is a mix of sports-related updates, photos capturing his life outside of the arena, and occasional motivational posts about topics like fitness and clearing your mind.

One thing this account sets great effort into is the imagery. All of its images and videos are crisp, clear, colorful, and high-production quality. We’ve found that editing images before uploading to Instagram can really make a difference in how professional a brand or individual account lookings. Ronaldo’s account is one great example of this.

2. Ariana Grande

Followers: 156 Million

Ariana Grande has recently gained an incredibly big following on the platform. Her brand is especially relevant to the younger demographic of Instagram.

Throughout the last four years, it seems that Ariana has not needed to use partnerships or promotions to strengthen her following. Here’s an example of one of the few promotional posts she has had on her account, which dates back to 2015 :P TAGEND

View this post on Instagram

lilac kitty puff “swagger bag” now available @coach www.coach.com/ kitiswagger

A post shared by Ariana Grande (@ arianagrande) on Sep 28, 2015 at 10:48 am PDT

Currently, it seems her strategy involves a high posting frequency, with around six or more updates per week. She chiefly uses the platform to update users on her daily life and her music career. These posts often include photos of her puppy, behind-the-scenes videos, and concert highlights.

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Ariana has also experimented with IGTV. Recently, she used it to announce the drop of her new song “Sweetener”by including the song in the post itself, as well as a link to it in the caption.

This type of strategy might attain her adherents and fans feel like they’re being rewarded for their loyalty on the platform. At the same time, the possibility of hearing Ariana’s new music might entice new audiences to follow her.

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Many of her posts usually include short captions which may merely include one or two emojis. This does not seem to be uncommon for major celebrities on the platform, as they may not have a large need to optimize captions.

While Ariana and other listed influencers may not have, or need, a caption strategy, those starting out on Instagram or aiming to grow their following should follow optimization best practises. These include crafting interesting captions that may use hashtags, and account tagging.

3. Selena Gomez

Followers: 151 Million

Selena Gomez’s content is a fun mix of paid partnerships, selfies, and quotes. As the former most-followed person on Instagram, she has mastered optimized photo captions, Stories, paid partnerships and cross-promotions with other influencers.

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While her posts strategically embracing paid promotions and influencer cross promotions, she also use Instagram to share inspirational quotes or her supposes on some political topics, which adds more of a human side to her page.

iframe> 4. Dwayne( The Rock) Johnson

Followers: 145 Million

On any devoted day, Dwayne Johnson might use the platform to update fans on his family life, what he’s eating on his “cheat days”, his fitness products, or the movies he’s working on. He’s also started employing IGTV to promote his projects and personal brand. He often films himself giving fitness tips, discussing his new products, or updating fans on other interesting events in his life.

iframe> 5. Kim Kardashian West

Followers: 141 Million

The Keeping Up With The Kardashiansstar has recently posted a lot more about her family and her KKW Beauty Line. She also is no stranger to cross promotions and partnerships. While most of her posts are artsy or strategic, she is not afraid to post something jaw-dropping or humorous from time to time.

Here’s one funny post where she promotes The Secret Life of Pets.

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She utilizes IGTV to promote her projects, like trailers for Keeping Up with the Kardashians. She will also occasionally team up with other influencers for tutorial-styled posts.

In this video, her hair stylist Mario Dedivanovic walks fans through how they can recreate Kim’s recent Met Gala look :P TAGEND

iframe> 6. Kylie Jenner

Followers: 137 Million

While Kylie Jenner’s individual account follows her day-to-day life, she has also utilized it as a tool to promote her companies: Kylie Cosmetics and Kylie Skin. Although Kylie regularly tags and engages in cross promotion with her companies’ accounts, her personal Instagram still has over 100 million more adherents than the other two, combined.

Most recently, Kylie has utilized IGTV to give fans Kylie Cosmetics tutorials. This strategy allows her audiences to see how the products look and learn how to use them before they make a purchase.

This type of content may engage prospective buyers that are both experienced and less experienced in shopping for makeup.

iframe> 7. Beyonce

Followers: 128 Million

Like Ariana Grande, Beyonce focuses more on her artistic side than in cross promotion or paid promotion. She also violates from the usual mold by rarely posting captions and letting her high-quality imagery or video speak for itself.

On her Instagram, you can usually find slideshows of high-quality photos of her, high-fashion shootings where she’s seen in different styles and outfits, and occasional promotions of her own personal projects — such as her Netflix concert documentary, Homecoming.

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8. Leo Messi

Followers: 121 Million

The soccer player regularly posts photos of himself on the field, as well as his daily life. His posts are a mix of photos and well-edited videos. When videos are included, they are often part of paid promotions. Messi has also dabbled in the Stories feature, where he proves off photos of himself, images from game events, and some images of his family.

While he doesn’t post big captions on his personal posts, he usually optimizes paid promotional posts with tags and hashtags. He also posts thoughtful captions in both English and Spanish. This might open up his following opportunities internationally.

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9. Taylor Swift

Followers: 118 Million

The musician’s Instagram is filled with photos from concerts as well as a few photos from her everyday life. Unlike Beyonce and Ariana Grande, Taylor Swift embracings captions with emojis and hashtags. She also does an excellent job of tagging other accounts. This account is a good example of how strong captions and account tagging strategies can really optimize your Instagram.

Her posts are often colorful and in slideshow format, which allows users to swipe through multiple images.

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Taylor has also used her Instagram as a tool to promote presents and albums. Like Ariana Grande, she recently posted stories to promote and devote users a savor of her single, “ME! “

As they viewed the short story, users could swipe up to a link which listed sites where you could listen to, download, or save the song. This strategy dedicates users a taste of content and then a quick payoff when they swipe up.

Key Takeaways From the Most Followed Accounts

By looking at the most-followed brands and influencers, we can see some key strategies that many of them have in common.

Here are a few that you can start using, even without a giant following or a large social-media budget.

Optimize captions witty or thoughtful captions with hashtags, account tags, and eye-popping emojis.

Use cross promotion or paid strategies to join forces with other accounts or influencers.

Experiment with new features including Stories or IGTV to give users new ways to engage and consume your branded content.

Read more: blog.hubspot.com