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samanthasmeyers · 4 years

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How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

With five years of marketing experience under her belt, she launched her store on Shopify as a side hustle. It’s blown up since then, allowing Georgia to turn peppery products into her full-time gig.

To manage growing demand, she relied on an ecomm agency that promised her 7X ROAS. But the $3,000 monthly retainer didn’t make sense, especially since she wasn’t even close to matching that in ad spend.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Georgia knows you don’t need to be a spice savant to creating marketing campaigns that bring the heat—you just need to know what converts. Read on to learn how Shopify landing pages can help you transform your ecomm sales from mild to five-alarm hot.

Why Use Landing Pages for Shopify?

Tons of companies that sell on Shopify send traffic from their paid campaigns directly to product pages on their website. And, sure, that works well enough for some of ’em. After all, your site gives people a high-level overview of your product offering that landing pages usually don’t.

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Let’s say you’re running a seasonal campaign around Black Friday. You’ve got all your Facebook ads set up and ready to go. You hit the red launch button, and… oh no. Your relevance score is crying for help because you’re sending people who clicked a Black Friday ad to a generic product page.

Not only that, but you’re creating an awful experience for visitors. The place they wound up doesn’t match the ad that they clicked. They’re confused, maybe even frustrated. You can kiss that conversion goodbye.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Pushing shoppers to a run-of-the-mill product page isn’t ideal since the page probably wasn’t designed to address their needs specifically. The best way to drive ecommerce sales is by pairing custom landing pages with highly targeted ads or emails to help you reach a specific audience at a specific time with a specific offer, encouraging them to take a specific action.

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

Landing pages let you perform A/B testing at a level of granularity that most ecomm platforms don’t allow, helping you validate their effectiveness and optimize as you go. By tweaking your messaging and tinkering with design elements, you can squeeze even more conversions outta your campaigns.

3. You can deliver a customized brand experience

The product pages that come pre-packaged with themes on ecommerce platforms are meant to be modified to suit your brand, but most businesses just add their content and start sending traffic. That means lots of ecomm brands show up the same, with product pages that lack distinguishing features or meaningful detail.

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

We’ll be the first to admit there are plenty of head-turning product pages out there. The trouble is that most of these pages have been custom-built by specialized teams who speak Liquid code—and that’s reflected in their cost.

Then there’s the time commitment. Say you’ve decided not to run a Valentine’s Day campaign, but then you have a last-minute change of heart. Your dev won’t appreciate your call at 3 am, asking ’em to put together a product page. (And your designer, copywriter, and other team members won’t be throwing you a party, either.)

5. You can keep visitors focused on making a purchase

Most product pages come with tons of distractions: site navigation, links out to reviews, multiple calls to action. There are plenty of ways for visitors to wander off in the midst of making a purchase.

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Best practices for Shopify landing pages are a lot like any other landing page best practices: message match, context of use, that sorta thing. Still, there are some specific things you can do on your Shopify pages that’ll give them that extra oomph.

Here are some tips to keep in mind while you’re building your Shopify landing page:

Sell the benefits, not the features. Converting in ecomm is all about the benefits of the product. How does it improve your target customer’s life? Think through all of the potential benefits of your product (even the obscure, less tangible ones) and make sure you’re highlighting them on your landing page.

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Stun ’em with a video. If it makes sense for your brand, also consider using video on your landing page. Marketers who include videos in their campaigns often see conversion rate bumps of 34%—and with loads of other benefits, it’s a wonder more brands aren’t getting out their camcorders.

Use psychic triggers. Familiarize yourself with concepts like social proof and scarcity. For example, you might wanna include messaging around time-based (“only for the next 24 hours”) or product-based (“only 10 left”) scarcity to drive landing page conversions.

Stay relevant by launching fast. The timing of your ecomm campaigns is huge. No one wants to hear about your New Year’s sale in February, so get crackin’ on those landing pages and launch your next campaign yesterday.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

One quick look at their website is all it takes to understand why this landing page is vital to their marketing. The homepage does a lot of things—explains who the company is, where they’re located—but there’s no obvious way to find and purchase their products.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

Even the individual product pages bury lots of key information within collapsing bullet points, making it tough for visitors to find out what the products do or how to use them. And while these pages look pretty slick, most ecomm marketers could spot ’em as Shopify templates.

Imagine you get a promotional email from The Lee Clinic advertising a site-wide discount. You click the link and find yourself on the page with their list of products, or even one of the specific product pages. What do you think would do a better job of getting you to buy—that, or this landing page?

The Lee Clinic’s landing page (built by Webistry) does a fantastic job of summarizing the product benefits in a super attractive way. The design isn’t just gorgeous—it’s congruent. Clean. Simple. Professional and eye-catching. Really, it’s just a treat to look at.

And check this out:

This clever section asks visitors what their main skincare concern is, then presents them with a product designed to address that very issue. The Lee Clinic is tying the customer problem directly to their solution. (And this technique can work like magic when you’re retargeting visitors later on down the funnel.)

Also, notice the add-to-cart slide-in on the right-hand side of the page. This minimizes the steps to checkout, making the buyer journey faster, simpler, and smoother. There’s no redirecting to the website, so the entire checkout process can be completed within the landing page. Sweet.

Ready to run email marketing campaigns that’ll blow your subscribers’ socks off? It’s easy—just add landing pages to the mix. Check out how you can drive more email sales by sending your shoppers to dedicated post-click landing pages.

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

They’ve got an awesome landing page (another from Webistry) that does a great job of showing off their product in an attractive way. It’s sexy. Slick. Simple. An alluring invitation, if I were so inclined.

And look at how the product is showcased here.

Yes, it’s gorgeous and jam-packed with persuasion elements, but that’s only half of it. It sustains the shopper’s experience. It lets them remain on the page, adding items to their cart without ever having to leave. Compare that with the online store on their site, where the user would need to click out and navigate through multiple pages to achieve the same objective.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

Visually, there’s not a huge difference between the two pages. The real change is in the copy: the general landing page highlights a product feature (they’re “long-lasting”) while the Mother’s Day page speaks to the benefit customers can derive from that feature (making your partner feel special with an awesome gift).

The Mother’s Day page has some other things working in its favor. There’s a site-wide discount with an established deadline, plus messaging that indicates there might not be enough of these candles to go around (“while supplies last”). It does a good job of establishing scarcity.

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

The brand has a great-looking website, but like lots of storefronts, it has a ton of elements that distract visitors from making a purchase. There are all those menu items. Multiple calls to action. Different features and incentives like blue light lenses, buy-one-get-one, and philanthropy.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Can you see the difference? Here, DIFF tilts its messaging on its head. The main site really focuses on their humanitarianism, and that’s great—it’s what their brand is all about. But here, the copy is all about the value to the customer. There’s no mention of charity. It’s all about making the sale based on the benefits of the product.

Getting Started with Shopify Landing Pages

Whether you’re putting together a business-as-usual campaign or creating something special for an upcoming promotion, you’ve got urgent deadlines that you’ve absolutely gotta hit. That means you need to be able to get slick, super targeted pages up fast.

Forget custom coding. Armed with a powerful landing page builder (like Unbounce), you can adjust everything like Neo in The Matrix—drag, drop, and publish. And with more than a hundred quick-start templates, you can get going right this minute.

from Marketing https://unbounce.com/conversion-rate-optimization/shopify-landing-pages/ via http://www.rssmix.com/

#Digital Marketing

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honeylikewords · 5 years

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Talk to me about tros!!!! I need to know about Poe!!

Okay, I’m finally sitting down to answer this anon, and a few things before I start!

1. Most of what I’m going to say will really only make sense if you go see The Rise of Skywalker yourself. While it’s far from a perfect movie, it’d take way too long for me to try and transcribe everything that happens in the film, and the context and nuance of certain scenes. So, yeah, while it’s not a good movie, if you’re invested in seeing how the movies have played out, you should probably go see it yourself.

2. I have some... mixed feelings about the movie. I also know that what I don’t like, I can choose to ignore; despite the disappointments of the series, I don’t have to take Rian or JJ’s bullshit as MY canon. I get to decide what I do and don’t adhere to as canon. Everyone else has their own varying scales of how they respond to canon-- some are super adherent to canon, some don’t care about anything at all-- and that’s fine. So although I have beef with how all this unfolded, I also know that I can take my love that I have for the characters (and all the potential that The Force Awakens had) and carry that on through my own interpretations, re-writes, et cetera, and I can choose to ignore the poor decisionmaking on the parts of Disney and Rian/JJ/who-the-fuck-ever.

3. This ask is very open-ended, so I’m going to have to put some parameters down for myself because otherwise I’d get too overwhelmed with the breadth of information I’d need to present about TRoS. A comprehensive review would be really hard to write out, so I’ll just list some initial impressions (I haven’t been able to see it a second time, but likely will in the near future), and some of the relevant Poe-related issues in the films. If you wanna know more, feel free to send in more specific questions (specificity can help, because with my neurotype, I can easily be overwhelmed by large, “general” questions, and getting more granular can help me rein in and focus on a specific idea)!

4. Also, this post isn’t going to be friendly to R*ylo or people who straightwash Poe/are only interested in him as a straight guy. R*ylo is fucking gross, and I’m gonna rip it apart in this post, and Poe isn’t straight. I try not to be too aggressive on here (I’m generally not very aggressive at all!), but the fandom is just so toxic and vile at times that I feel like I need to put my foot down on these topics and say a firm “no” to R*ylos and Poe straightwashers. Oh, and I’ll be talking about the racism in the movie, as well as in the fandom, so buckle up for that, too. So consider this the “bigots begone!” spell as I wave my wand and attempt to shoo them all away!

Anyway...

From here down are spoilers for Star Wars: The Rise of Skywalker. If you’re interested in seeing the movie spoiler-free, please scoot waaaaay past this post! Last warning!

And, with that out of the way, here we go!

Alright, here’s a list of stuff as it occurs to me. I’m almost overwhelmed with information, so it’s hard to condense my thoughts, but I’ll try my best!

1. The whole Zorri thing was a fucking nightmare, but not as bad as it could have been. It was really bad, believe me, but, like, it can be ignored easily (though if you’re anything like me, it’ll still leave a sour taste in your mouth). Like I predicted, Zorri was introduced to straightwash Poe and effectively quash any queer interpretations of his character and relationship with Finn.

But, like, Poe and Zorri had no chemistry. It was almost embarrassing; they were clearly trying to work the “badass woman” angle, but, eh, she was just, basically, a minor blip on the radar; incredibly boring, incredibly useless, and just, like, a “sexy lamp” that could easily have been replaced. She added literally nothing to the film and was blatantly just an insert to try and prevent people from being able to make the case for a queer Poe. But, too bad, Disney! Poe is pansexual, dumbasses!

Oh, and while I’m on the topic of Poe’s queerness, I should add that I’m not really a big FinnPoe, myself; when it got big after the release of The Force Awakens, if felt like just another creepy Tumblr fetishization of male relationships, so that really set the tone for how I’d see it in the coming years. It’s grievously oversexualized on this site, but I also respect that, for many actually queer fans, the ship represents seeing themselves in Star Wars, and I do totally see their bond as canon. I completely acknowledge that Oscar wanted to represent the queer fans who wanted his character to be queer, and in that way, FinnPoe is definitely canon in some form!

So, I do have a complex relationship with FinnPoe, in that it’s not my personal favorite ship (I vastly prefer FinnRey, since I never really felt that Finn and Poe had a romantic tension, but felt that Finn and Rey did), but I do respect the importance of it for queer fans and for trying to push at the limitations a major series like Star Wars has had for so long. Star Wars has been dominated as a straight, cishet, white man’s fandom; it’s time other people got a chance to love it and see themselves in this vast universe, too.

The cast also seems to be leaning into FinnPoe as a form of protest against censorship and homophobia in the fandoms and film world. They’re using their positions as major film stars to push back and say “hey, queer folks belong here, too”, and that’s so great!

But, anyway, the point is, Zorri sucked, and Poe’s not straight. He’s certainly capable of being attracted to women, but he’s not a straight dude, because he’s equally capable of being attracted to men and nonbinary people as well.

Thankfully, Zorri and Poe never actually form a relationship in TRoS. He jokes about asking for a kiss, she tells him to go, and then he, at the end, sort of motions his head as if to say “wanna go kiss?” and she, again, tells him no, which he shrugs off. It’s pretty shitty, but easy to ignore.

Anyway, Poe is pan, Finn is pan, Lando is pan, Luke Skywalker is gay and nonbinary, Rey is nonbinary and probably ace, maybe interested in girls, I’m still ironing my hcs for her out, and no one can stop me! Go ahead and try to kill me, Disney (and homophobic Star Wars fans); if you strike me down, I shall become more powerful than you can possibly imagine!

2. Poe’s “backstory” is such a fucking trainwreck. They basically tried to nix a bunch of what was already canonically established in order to, get this, make Poe a drug dealer.

It’s a little more complex-- the idea is that Poe was a pilot for a group of pirates for about six years, from the age of 16 until he was 22-ish, and ran Spice, the drug in Star Wars-- but it’s also not. It’s really bad.

Way to take a canonically noble, hardworking, Latino character and reduce him to the most shitty, racist stereotype imaginable. I’ve already complained about him not needing a “dark” past, but this? This is somehow worse than him being, like, a bounty hunter, because it carries political implications and is just such a stock, trash stereotype that we don’t need in this world or in our fantasies. It’s ridiculous, and I refuse to acknowledge it.

Worse yet, it’s said that Poe “ran away from home” to join the pirates to “avoid responsibility” at age 16... dude, Poe has been shown in EVERY PRIOR CANONICAL APPEARANCE TO CRAVE NOTHING BUT RESPONSIBILITY. Yes, he’s a hothead, but he’s responsible! He wants to labor and take on caring for others because he’s a hardworking, compassionate, headstrong man! Ugh!

I could go off forever about this, but I’m already feeling myself grinding my teeth, and for the sake of my blood pressure and psychological wellbeing I’m not going to make myself go feral over it right now. Deep breaths, K, deep breaths...

3. In things I did like: Poe got promoted to general, and he made Finn a general alongside him. He really grew into his position, and I’m so proud to see him as General Dameron of the Resistance. He deserves it.

4. Poe and Finn had SO many good scenes and such great chemistry. I loved seeing them bounce off each other, and their relationship made me laugh and smile and feel warm, even as everything else was falling apart. I love my boys!

5. Poe gets grossed out by bones. Canon. Love a squeamish king.

6. Oh, ugh, I just remembered that they tried to frame Poe and Rey as having an aggressive relationship with each other and I rolled my eyes. How dumb can they be? Ugh. I don’t even have the energy to try and unpack how ridiculous all that is. More deep breaths...

7. In terms of the worst thing to happen in the movie... R*ylo, like, gets shoehorned in. Honestly, looking back at all the predictions I made a few months back, I’m entirely right; everything I predicted came to pass. This included.

It was shitty and bad and nearly all the cast has spoken out against it now that their contracts with Disney aren’t as binding, and seeing it happen on the big screen was just... oh my god, it was horrifying.

It really was.

But thankfully, Kylo died, so the ship can’t really continue! Yeehaw!

8. I actually did like parts of the ending. I’ll talk about that more if anyone asks more specific questions, but right now, I’m kinda burning out because of the wide net this ask casts, so I’ll have to defer for the moment.

At any rate, it all happened exactly the way I thought it would, bleh. Like, so much shit in the movie went down exactly the way my TRoS predictions post said, it’s almost scary.

Honestly, though, just running through all this is exhausting me; I really can’t make myself go through it all in this particular format. So, I’ll just leave this here as it is, and if anyone has any specific questions-- what I thought of specific moments, characters, scenes, etc-- send an ask! But this is all just really wide and general and burning my brain out to try and process it all again, so more specificity in future asks might help me stay more on track and not get overwhelmed trying to explain every single thing all at once.

I have tons and tons of thoughts about it, ranging from what I loved to what I’d have done different about the whole series, but I just don’t have the psychological wherewithal to make myself write everything out in one giant, dense, indecipherable post: it’s just all too much, so I’d need to break it down into smaller, more specific questions.

This probably isn’t a super-satisfying answer, but feel free to just send specific asks and I’ll answer them, no matter how many! It just helps to have a specific line of thought to follow, so feel free to ask about each individual thing and I’ll try to answer!

Thanks!

#messages #anonymous #gif warning #rise of skywalker spoilers #star wars spoilers #the rise of skywalker spoilers #ros spoilers #tros spoilers #spoilers #sorry i kinda burned out midway through this but i could feel myself getting a tension headache just listing off all the shit i hated and li #like there IS stuff i liked about the movie there's also just so much nonsense garbage that happened and i just. im just #i need more specific questions to help me limit myself from ranting about EVERYTHING and going nowhere #so if you want to know more PLEASE send some asks about specific things #(it's just for the sake of my brain health and helping me stay focused aaa)

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kennethmontiveros · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

How to Grow Your Sales with Shopify Landing Pages published first on http://nickpontemktg.blogspot.com/

0 notes

annaxkeating · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

from Digital https://unbounce.com/conversion-rate-optimization/shopify-landing-pages/ via http://www.rssmix.com/

#digital marketing

0 notes

josephkchoi · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

How to Grow Your Sales with Shopify Landing Pages published first on https://nickpontemrktg.wordpress.com/

0 notes

jjonassevilla · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

from Marketing https://unbounce.com/conversion-rate-optimization/shopify-landing-pages/ via http://www.rssmix.com/

#SEO

0 notes

roypstickney · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

0 notes

itsjessicaisreal · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

from Marketing https://unbounce.com/conversion-rate-optimization/shopify-landing-pages/ via http://www.rssmix.com/

0 notes

reviewandbonuss · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

https://unbounce.com/conversion-rate-optimization/shopify-landing-pages/

0 notes

jimmybechtel · 4 years

Text

Find New Ideas With Google Trends

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi, Ben here. And in today’s video, I wanna go through Google Trends for 2020. I wanna talk about how you can be utilizing Google Trends to see especially at the current time where things have been moving quite quickly, buyer behavior is changing, all sorts of online shopping and searching behavior is changing. There’s spikes with different industries, different products, related topic topics and things like that. So in today’s video, I wanna focus on what you can be looking at in Google Trends, which is available at trends.google.com. If you’re not familiar with Google Trends, it kind of is what it says on the tin. It basically plots the trends through different searches through Google’s ecosystem. So YouTube, shopping, image searches, Google short searches, and it kind of plots it all out so that you can check the different trends that are going along related to certain subject, topic or product. So the first thing I’d be using this for is find what’s trending now. So looking around products, services that you offer, the industry that you are in, the sector that you are in, looking at your specific search queries, keywords, terms around what you do, how you fulfill it, those sorts of things, looking at those, looking at what the trend data is saying, are searches for that increasing, are they decreasing? What are the related topics? So basically just using it to get a state of play on what’s changing, so that you know what you can capitalize on, or what’s dropping, you can take resources from that and put it into what you do that is trending at the moment. Also, it’s really good for looking at related topics. So this can give you ideas of it might be that a certain product that you’re selling or the way that you’re advertising a certain product that seems to be dropping, you might see that a related topic, or people are looking for it in a different way, or looking for that same product, but using it as a different application. So you can find the data off of that, and then you can update the way that you’re selling your service or product to match those searches. Another thing at the moment that people might be getting caught up in is seeing a dip or seeing things dip at the moment and thinking this has to do with the whole Covid crisis. Depending on when you’re watching this video. This might have passed by now, but people might be going, “Oh, demand is dropping.” But actually, if you look back at this over a year, or a couple years, five years and look at the trend data, look at what happened this time last year, because it might actually be and it’s surprising, but many businesses do not look at their seasonality. You know these different peaks and troughs that happen around this same time every single year, but every year they get into a panic of things are dropping, they start making knee-jerk reactions and changes, that they don’t need to do. It’s just seasonality, it’s normal. And it shouldn’t be a cause for concern. But Google Trends is really good for showing that seasonality, especially if you’re trying to go to a board or budget holders, or you’re trying to calm down people that are higher up in the business, not in the marketing teams. You know, you can use this trend data to say, “Look, I understand this is going on at the moment, “but when we look at the trend compared to last year, “we were at similar places we were, so I don’t believe “that this is related to this is, “it’s more of a seasonal thing.” Okay, so I briefly touched on this earlier, but looking at Google Trends to identify related topics and also queries can be a really good way of seeing if user search behavior is changed, or that your product might be being looked at in a new way for a new application that you may not have thought of but Google’s kind of connecting the dots for you. So it’s really useful for that to run your queries through your products or searches, and just see whether they’re being kind of searched for in a slightly different way. Because it might be that you’ve got something that you typically use for this, someone’s searching it for in a different way that spiking, you’re finding more of like a trending topic, that’s increasing, its rising. And you can then by adapting the way that you market or maybe creating a new campaign to market this product or service, but also in a slightly different way, you’re able to capitalize on that new trending demand, and thus increase sales that way. And again, we’re getting ahead of myself, but I touched on it again, briefly, rising topics and trends. So we’ve kind of covered this before, but you know, a really good one to look at, anything related to what you sell how you sell it, services and products. Look at what is rising, what’s currently, you know, going up what’s currently going down because it might be that you need to juggle resource, or you need to move marketing budget around to push it into whatever is increasing and slightly not in towards decreasing or vice versa, depending on you really need to sell this as well, so it might be that you need to market harder, because the market that you are marketing that to is shrinking. So it’s gonna cost a little bit more to kind of get in front of those people, or you just need to market harder to do so but that will tell you. Okay, and the last bit of what I would use it to look for is drilling down in the categories, you can filter down in this, so like when you’re doing these searches and you can filter down based on the amount of time you’re looking at over, so more granular, monthly level or you wanna look at it more as a trend, like yearly or you know, multiple years. You can also look at it from the point of view of platforms. So behaviors will change, for example, if you tell things like the term masks, you know, you’re gonna start seeing when you look at search and products, you’re gonna start seeing a lot of, you know, covid masks, you know, coronavirus masks, you know, all kinds of filtering masks. Whereas if you look at, say YouTube, for example, and you just look at that section of data, you know, there’s things like mask means funny masks, you know, the search behavior changes, depending on the platform whose data you’re interpreting. So it’s something to be aware of, but depending on where you’re trying to market these products, if you’re typically marketing in kind of Google’s search space, and you’re not so you’re doing video ads or trying to capitalize on YouTube marketing and things like that, if you were capitalize on that, you just need to be a little bit more careful. You’d need to be looking at negative keywords. The topics and the interest you’re kind of marketing into, and just being a bit more careful, you know, you can’t just take your search campaign and just chuck all of that into your video marketing campaign, you know, you’re gonna find that it’s gonna pick up a lot of different things. So, you know, being able to filter between the different data sources is really useful. So I mean, that kind of wraps this video up. I’d love to know, if you’re already using Google Trends to go through and try and get some good wins. See where you can kind of adapt what you’re currently doing to capitalize on the trend data. If you’ve also got any other really cool ways that you’re using Google Trends, I’d love to know. So pop a comment below and let us know how you’re using it.

The post Find New Ideas With Google Trends appeared first on Koozai.com

Find New Ideas With Google Trends published first on http://wascript.weebly.com/

0 notes

compassdatacenters · 5 years

Text

Compass Datacenters’ Sharif Fotouh Sits Down with datacenterHawk to Talk All Things Edge

In one of the best conversations about the edge, David Liggitt and Sharif Fotouh discuss the past, present, and future of the edge, from repurposed cell-tower "fiber huts" to never-before-seen data patterns. Watch the full video below or read the entire transcript. Enjoy!

David: I'm David Liggitt with datacenterHawk. And I'm here with Sharif Fotouh. He is managing director at EdgePoint at Compass Data Centers. And we were talking about the edge, it's one of my favorite discussions ever. You gotta watch it.

I'm David Liggitt with datacenterHawk. And I'm here with Sharif Fotouh. Sharif, good morning.

Sharif: Good morning.

David: Thanks for joining us here on Hawk Talk number 33. So, really excited about that. And excited to get your feedback on the data center industry. Obviously, you have a very interesting focus around the edge and that type of, I would say, like, vertical in the way companies are using that or will use that in the future. So, excited to get your feedback.

Sharif: Oh, well, thanks for having me. And I wanna say before we get started, congratulations on your five-year anniversary.

David: Thank you. Thank you.

Sharif: It's a heck of a milestone.

David: Thank you.

Sharif: And it's been cool to see the story of datacenterHawk develop over the years.

David: Yeah, you bet. Well, I appreciate that. You know, let's talk about, you have a really interesting background as far as some of the things that you were doing before EdgePoint and before being acquired by Compass. And so, talk about that, those maybe...your career path and how that really shaped...we're talking about it a little earlier, but how that shaped the ability for you to go out and do what you're doing today. I'd love to hear more about that.

Sharif: Great question. My career path is kind of if you imagine one of those Calvin and Hobbes comics with the, like, squiggly line, definitely not the most efficient route. But I think that variability kind of lended some interesting colors. So, I've been in the industry for about 15 years now. I started working for a regional data center operator out of Austin, Texas. And I had a very interesting collection of roles there throughout the years, I was there six years. Part of it was operating, you know, retail colocation facilities. But part of it was also deploying for various web properties that was under the same family of companies in data centers all over the globe. And so, throughout those five, six years, I kind of never specialized in any one aspect, but rather, had, you know, familiarity and experience with, you know, everything up the network and system stack, all the way down to power whips and space planning.

David: So, you got a really wide variety of kind of a knowledge base of the industry?

Sharif: Yup. Jack of all trades, master of none, right? In 2013, I started with Google on the Google Fiber project. And back then, it was, you know, very kinda early stage, a pretty small team. They had just had Kansas as their city. And it was publicly kind of known, it was just a trial or, you know, a test, right?

David: Yeah. So, they were putting their Google Fiber product in that city?

Sharif: Yup.

David: Got it. Yup.

Sharif: And so, I moved out to California to the Bay Area. And over the next five years at Google, I built and led the facilities and network deployment program for Google Fiber nationally.

David: Wow. What was that like?

Sharif: Actually, it was quite exciting. But at times, really challenging. Everything from, you know, mundane labeling standards to, you know, building templated footprints for various, you know, kind of peering functions, and that kind of thing, so you could kind of cookie-cutter it across the country. But it was really exciting, the mission was exciting, innovating in a space that's, you know, traditionally pretty slow, telecom. And the public was, you know, really energized by the product. And so, you know, that kinda fed into the excitement.

So, that program at Google Fiber encompassed kind of a wide spectrum of facilities, right? So, everything from, you know, megawatt deployments within Google's hyperscale facilities for kind of our back-end services, regional pops all over the country to effectively build your kinda national backbone network, you know, for acquiring other networks and peering. And then most pertinent to what I'm doing today, hundreds of these small prefabricated telecom shelters that were dubbed by the press fiber huts. And that name stuck.

And so what was really interesting about that fiber hut story is when I started, we had a very rough design that was effectively, you know, 10 to 15-kilowatt footprint, you know, barely n+1 with a lot of single points of failure, it was a stretched cell tower shelter, right? They called the guys that are making shelters for cell towers sites, and they said, "Oh, yeah, we can build you a slightly bigger one and, you know, upgrade some components." And then over the years, right, outages, failures, requirements for increased density, variability and footprint, we went from just kind of the typical PON gear, which is Passive Optical Network gear, went from just PON gear to including transport systems, including, you know, servers, and getting more advanced. We went through multiple iterations of that design on my team. And so, kind of what started as 10 or 15 kilowatts, you know, the last design we produced over there was over 50 kilowatts. And solidly n+1, if not 2n in some places.

David: Yeah, interesting. You know, you bring up the point about the iteration of the product. And, you know, it's one of the things we were talking before just about when I started in the space back in, like, '07, and just watching how, you know, the physical larger data center facility has been iterated over the last, you know, I don't know, 5, 10 years. I was...just got back from Northern Virginia, and one of the things we were talking about is just the difference in design, you know, and how different obviously it is today than it was 5 or 10 years ago. And really, I think when that iteration begins and, you know, it's really the product positioning itself for scalability down the road. And so you basically finished your time at Google. And then tell us about starting EdgePoint, and that process, and what was your mindset behind really wanting to get out there and go do that?

Sharif: Yeah. No, that's a great question. And so, let's see. Late 2016, the Google Fiber project, you know, effectively went on pause, right? There was a change in strategy. And the organization kind of halted the expansion plans. And I had this kinda moment of wondering, okay, like, you know, we went from racing down the highway to, you know, stopping, like, what do I do next, right? And what was really interesting, and this is kind of pre a lot of the discussions and conversations that are centered around the edge space now, you know, there was barely a of couple articles and players in that space at the time. And it's really, the initial premise was as somebody that was sourcing colocation all over the country, in tier-two markets, because Google Fiber was specifically targeting tier-two markets, right? I was surprised and shocked by how many markets were underserved from a colocation perspective.

David: Interesting. On, the secondary...in the secondary markets.

Sharif: In the secondary markets. And look, since that time, a lot of those markets have been solved by players in that space your EdgeConneXs and TierPoints. But what really surprised me was a study we were doing for a specific city. I think it was Minneapolis at the time. And we were going to have to pay an exorbitant amount to a colo provider there to add a second generator. They had one generator for the whole facility. We were going to buy a second generator for the whole facility. So, I could take my 150 kW footprint inside, right? We didn't have, like, a huge footprint requirement, but we needed it to be...

David: Yeah. The redundancy, yeah.

Sharif: Redundancy, right?

David: Yeah.

Sharif: And I remember walking out of that conference call. My VP was with me. And I turned to him and I said, "You know, it'd just be cheaper to put a couple of our huts and, like, it would..."

David: Robust, yeah.

Sharif: "...it would be more robust." And that was months before we went on pause. But that thought kept gestating in my mind. And so, when Google Fiber went on pause, I kind of locked into that and thought, well, hey, I'm uniquely positioned with this experience in producing hundreds of these shelters, deploying them all over the country, right, all the specific jurisdictional concerns and, you know, going to seismic regions or regions with snow load, you know, very humid and hot regions. And so, you know, I thought that ecosystem I've really tapped into and understood. And there is an option there to support areas where the capacity, the colocation capacity or facility capacity, is in an ideal location. And that's kind of what turned into edge.

David: Sure. Interesting. So, for those that are watching that don't have a good grasp on what edge is, you know, and you're in it every day, and granular with the thought process, and the definitions, and things like that. But do your best to describe, you know, and I think you've kind of done that through your conversation with what you did at Google. But do your best to describe, you know, what the edge is and why you believe that there's such a big opportunity, you know, in the future with this type of data center product?

Sharif: Got it. What the edge is?

David: Just a question we should all laugh about. Yes.

Sharif: Yeah. It's, like, religion, politics, and the edge, let's not talk about those three things, right? No. I mean, I like to keep things pretty simple.

David: Let's go.

Sharif: So, on the simplest level, distributing infrastructure is not a new trend, right? When I started my career, you know, advanced organizations would take a footprint domestically so to say, you know, in Ashburn, Virginia, and, you know, maybe West Coast like Los Angeles, and maybe Chicago, right? And that was effectively the coverage you needed for those applications. Over time, we've seen, you know, a boom of secondary markets or other NFL cities that perhaps aren't, you know, specifically acquiring subsea cables. But, you know, you look at your Atlantas and everything else, they've just boomed, right? That was the march towards the edge, right? And that same trend is continuing, right?

And so, what was secondary markets, we're now looking at tier three markets, we're looking at, you know, big metropolises like Dallas for example, if all your data centers are located in the center of Dallas or in the outskirts, it doesn't do good for the majority of your actual eyeballs in residential earn, in customers, right? And so, that's effectively, it's just an extension of that same trend, right? As bandwidth demands go up, as application performance becomes more critical, you're going to want to locate the capacity closer and closer to the user.

David: Yup. So that's, like, a great point. Let's talk about strategy and how companies...you've seen companies do that well or not do that well. You know, one of the biggest growth points in the data center market over the last, you know, three to five years has been the hyperscale market. It's really taken the industry to new levels from a demand perspective, etc. But there's also the enterprise user-base. You know, these are companies that traditionally have housed their infrastructure inside facilities of their own, they have come out most of them, half of them, into colocation facilities and now have some sort of hybrid approach with their IT infrastructure. So, you know, this edge idea and what you just described, there is an infrastructure strategy in play where some people are probably doing this well and some people are not. So, maybe talk about that, how have you seen companies do that well and approach their strategy well, maybe the enterprise user sector, how have you seen them do that well?

Sharif: Specifically in the enterprise sector, I think it's important to, like, you know, kind of...there's the Buddhist concept of the new mind, right, come into the problem with a clean slate. And that's really hard for larger enterprises because, you know, you have, you know, years of backlog and technical data, you know, facilities of different ages and infrastructure that's in different stages of its life cycle. And so, it really is hard to tackle that problem really as blank slate. But that really is, to me and from my perspective, the key to success for those enterprises, because there's a lot of different toolsets that are now available. And if you're thinking within the paradigms of 5, 10, 15 years ago, you're probably not going to build an optimal infrastructure, right, or a topology.

And so, you know, specifically, you know, you see a lot of enterprises shift and kinda cloudify their footprint. And then very quickly, they realize there's kind of a long tail of applications and services that don't make sense in the cloud. They're high bandwidth consuming, really expensive to locate far away. And so, you know, you see them kind of contract and reduce their, you know, enterprise data center footprint and as they cloudify. And then you walk through this building and there are 10 or 20 racks, right? And they still have to keep all of the infrastructure running for them, right? And so, that's really the challenge that I think we have a new tool to offer. It's like, hey, reclaim that real estate. You know, use it for whatever your primary revenue driving activities are. If you're a hospital, use it for patient beds. If you're manufacturing facility, use it for assembly lines. And we can put a facility in your parking lot that takes six or eight parking spots that are fully 2n, and redundant, and hardened, and free up all of that space, and all the operational costs of that large infrastructure.

David: Yeah. Let's do a little deeper dive on the product. You know, when the Compass edge product, what is it and, you know, where can you deploy it? I mean, talk about the actual details around the product itself.

Sharif: Okay. I'll try not to get down the rabbit hole with this one.

David: Come on, you're good, you're good.

Sharif: But this was one of my favorite topics.

David: Let's go.

Sharif: You know, I'm really proud of what we've built at Compass. And the key premise is the edge is in about one or two facilities and, you know, something I've, you know, told our board multiple times, anybody can deploy one or two little shelters, right, a little data center. So, it's not from an astronomical feat, right? The complexity becomes in mass and scale, right? And so, I have this kind of oh, crap moment when I was at Google when we ordered a new wave of 50 shelters. You know, we went through the normal pricing discussions and design discussions.

And finally, we were ready, everything was signed off. We issued the PO. And an hour later, I got an email, "Hey, we're really excited about your business. And attached is a spreadsheet. Please put the delivery addresses for all 50 of these shelters and the dates you need them by." And that was my oh, crap moment because I realized, well, now I have 50 little construction projects to manage, 50 little facility integration and commissioning projects to manage, 50 system deployment projects to manage, cabling, and racking, and stacking,

David: Hire 50 more people. We need...

Sharif: And they were all over the country, right? I mean, so it's...And so, that's the oh, crap moment. And everybody will hit that point, right? Anybody that's in this edge space, you know, right now we're kind of in a trial and nascent stage. But as the volumes increase and as the market demands grow, people are going to hit that point. And one of the breaking points there is those construction projects are rarely going to happen on the same time. And construction is ugly and, like, always unpredictable, right? That's just the nature of beast. And so, you can try to fight that, right? But good luck. Instead, what we try to do is design around that. So, what means is, we need to be able to ship one of our facilities, one of the EdgePoint data centers to whichever location is ready first.

And here's where the problem becomes, because what if one of your locations is in seismic zone four, and one of them is in a wind-rated area, right, where you need, you know, Miami-Dade County or something, right? So, all of a sudden, you're playing this game with the factory where they're going, "Okay, this shelter is ready." And you go, "Oh, no, the site that needed the seismic shelter isn't ready. We need the wind-rated one, or we need the one with the snow load rating." and you literally are playing kinda musical chairs with the factory trying to consolidate your multifaceted construction schedule with their production schedule. And it's, I mean, again, I lived through it and, like, messy, right?

And so, with our EdgePoint shelter, the key premise is that it's a single consistent footprint that can go into any region. So it's wind-rated, it's seismically rated, it's designed for, you know, high snow load areas, you know, hot and humid climates, wherever you need to place it in the country, it can go without any changes. And so, it allows a user to buy 200 of them and start 200 construction projects in just-in-time delivery as they come off the line, send them to whatever site is next.

David: Yeah. And physically, you can put them inside, outside, talk about that a little bit, I mean...

Sharif: So, technically, you put them wherever you want. With that said, we primarily designed it to be an outdoor shelter, specifically because we think from a real estate perspective, it's designed for that highest bar, designed to be withstanding the elements, designed it to be a hardened shelter. And then, yeah, if somebody wants to put it into an existing shell, there's no reason it won't work. But on the other hand, again, that consistency in product is key.

David: Yeah. Yeah. Your comments about the production of these units is really interesting because we've seen the focus on supply chain at the big scale in the space over the last three to five years. I mean, all you'll hear larger data center operators talk about hyperscale builds or they're talking about supply chain, you know, how quickly can we deliver this, how efficiently can we deliver this, how, you know, inexpensive for the user can deliver it. And it's interesting to see the supply chain conversation on the smaller scale, as far as the, you know, 100 kW, 200 kW range. Because I think what it shows is that speed of delivery and your ability to scale up quickly is super important in, you know, both sizes of requirements, and just speaks to the fact, I think, that the users today, the data center user expects or has matured to the point where, you know, they expect that solution to be delivered as quickly as possible. And it's interesting to see you all work through the process of going, "Hey, now we know we can deliver X amount of these in this amount of time in these regions, and they're all the same." So...

Sharif: No, absolutely. And it's about consistency and delivering, right? I mean, speed is obviously important, but at the end of the day, there's somebody managing their application performance, they're about to release a new feature, and they're looking at their capacity curve and graph, and they're going, "I need to turn on this new capacity the compute, the storage, its bandwidth, by Q3 or we're sunk," right, or, "we're not going to release this new feature. We're gonna lose against our competitors that are." And so really, that's the nature of the beast, and just understanding that you're a tail on a very large dog for these organizations. And working around those constraints is critical.

David: Yeah. Have you seen any different when you think of, like, industry verticals, you know, retail, healthcare, technology, financial, those type of firms, have you seen any of those companies gravitate more towards this type of, you know, data center in this approach, or does each one of those have a different mindset around that? Have you seen the different industry types embrace what you all are doing?

Sharif: Yeah. No, that's an excellent question. I think there's kind of two different segments of verticals, or categories of verticals. So, one of them is kind of on-premise solutions, right? So, I'm a university, I'm a hospital, I'm a manufacturing facility, I'm deploying more connected devices, there's more data being generated, that data doesn't all need to be backhauled, right, you know, video cameras, your surveillance cameras around your facility, that doesn't need to be cloudified, right? I just need to store 30 days of retention and then throw it away. And so, the on-premise solutions is in one category, I think the other...And honestly, you know, as I look at the edge space in general, I think it's often ignored. A lot of people are instead of gravitating towards the second category, which is that kind of wide mesh, you know, I'm going to deploy 5, 10, 50 of these around a city, and, you know, there's usually graphics of, like, autonomous cars or somebody with a VR headset involved, right?

And, you know, definitely at the base of a cell tower, it has to be at the base of a cell tower. And that's in its own category. And that opens up a whole slew of verticals, whether they're hyperscale companies, MNOs, Fixed Network Operators, anybody could technically play at that kind of edge mesh network space. But to be honest, like, while everybody's attention is there, I think there's a lot of applications that we're assuming will require X, you know, milliseconds of latency or microseconds of latency. Those applications haven't even been developed, much less adopted, much less those requirements fleshed out, right? And so, I'm not saying that trend isn't going to exist where performance needs to improve, but, you know, from my perspective, we're kind of assuming a lot as, you know, facility people and infrastructure people, as far as what the future will hold.

David: Yeah. You mentioned 5G. And, you know, talk about the impact that the growth of 5G and the maturity of 5G will have on the edge market. And what opportunities does that create for your team at Compass?

Sharif: Oh, great question again. No. So, everybody is excited about 5G, right? It's one more G better than what we have.

David: [Inaudible 00:21:09].

Sharif: No. I mean, it's obviously exciting, especially as mobile traffic keeps growing, right? And so, you know, we're now hitting the constraints of what our mobile devices can support. And we're seeing breaking points in stuff like jitter and latency on the performance on 4G networks. So, 5G is super exciting. With that said, 5G in and of itself doesn't demand edge computing, right? So, 5G is vehicle, right? And so if I say, "Hey, I'm going to give you a car that's twice as fast as your current car," does that mean you'll get everywhere in half the time? Well, no, right? You're still gonna obey the speed limit, you're gonna be at stoplights, right? Now, if I say, "Hey, if I give you a car that's twice as fast, but there's a family emergency across town," well, yeah, then you'll probably be. So, that's the need there, right? That family emergency is the need or the application. And so, sure, 5G will open the door to a bunch of needs and applications, but which one that will be, it's still to be seen.

David: So, that's a great tie-in to what do you feel like the needs are that are coming, that will help drive that? You know, so, say 5G is in place, it's efficient, you know, what are the needs that you all look at and go, hey, once these hit the way we anticipate, it really changes things for, you know, the market?

Sharif: Edge computing...So, first off, we really like to take an application-centric perspective, right? So, let's focus on the top of the stack, and then trickle those assumptions all the way down, right, rather than starting at the bottom. So, when you think about the applications, and you look at the trend, I mean, and we're gonna skip past, or I'll skip past all the, like, you know, surprising statistics over, you know, in the year 2022, data usage is going to be a kazillion petabytes, and, you know, like, sure. But we can all agree, we're not gonna be using less data, and it's probably a safe assumption we're going to be using more sure. What's really interesting about our data usage patterns, however, isn't just the quantity. What's specifically interesting about it is that the type of data that we're using is changing, it's evolving.

So, if you think of the internet 10 years ago, or even 5 years ago, those data patterns were largely a broadcast network. The majority of data was video data that was getting sent from central sources and down to our TVs and devices, right? And before that, it was music, and before that, it was, you know, email or articles, right, a broadcast network, duplicating, you know, newspaper, radio, TV, right? Well, now, we're seeing interesting data patterns that aren't going top-down, they're going sideways, they're going up. If you think, you know, my little surveillance cameras, my Nest cameras or whatever, is generating as much data as a TV station, you know? Like, I'm effectively a broadcast station at this point. I've got five channels, you know?

So, what an interesting traffic pattern. And now, the question is, well, does that traffic necessarily need to go over to Ashburn, Virginia or Phoenix? Now, chances are, I'm down the road in my office, and I'm just checking that, you know, UPS delivered my latest package, right? Why is that data getting backhauled across the country, right? When you order an Uber, why is that data getting sent out of state? You can't even order an Uber from out of state, you're definitely ordering one nearby, right? So, those are local traffic patterns that we're seeing with the data and the data going in different directions. And that, to me, is what's really going to drive a shift in the facilities and network architectures that support those patterns.

David: Yeah, that's interesting. You know, one of the interesting things I read about, this is probably three or four years ago, but it was talking specifically about how YouTube and how when that platform arose, how it really, you know, changed, it gave everyone the opportunity to, now you've got so many people producing data, and it's a similar...you know, you mentioned the Nest cameras, but it's like a similar approach, now you have this technology pieces that are producing the data. And if we put them into use from either a business perspective or a consumer perspective, the amount of that data is just exponential. And that's, today, let alone, you know...

Sharif: Whatever, 20-whatever, right?

David: Three years from now, five years.

Sharif: And it's not just that, that old broadcast model was largely supplemented by local caching, which was great, you know? Netflix has very efficient caching programs. And their Open Connect program is great at intercepting a lot of those requests and serving video very locally, right?

David: Yup.

Sharif: That's how their business model has managed to survive. But, again, when you're talking about broadcasting your videos, you know, to your grandma across the country, or your extended family, all of a sudden that local caching is completely useless, right? And so the way we've designed our systems, infrastructure, and topology, it needs to evolve.

David: Yeah. How has the hyperscale growth and what's happened over the last several years, how has that impacted the edge space? I mean, has that had a positive effect on the opportunities, a negative effect, neutral, maybe too early to tell, what's your thought on that?

Sharif: It's a complex ecosystem. Like, I don't know that I'd go so far as to say this is directly causing, you know, that. But there's a lot of correlations you can tie. So, on one side, you know, and I'm going to get a little more specific not just hyperscale but specifically the drive towards cloud, has pushed consolidation. It's pulled out capacity from local areas. And has opened an opportunity for a solution that will effectively let your capacity get closer to users, right? It has driven a little bit of a need. On the other hand, because those hyperscale cloud players have such an immense network and also, you know, their scale, it also gives them the opportunity to potentially get into the edge game themselves and just offer their platform closer. And you can see some of the early kind of band-aids of the edge need. You know, AWS has their Greengrass project if you're familiar.

David: Okay. No, I'm not familiar with that.

Sharif: So, this is like, and I hate to call it band-aid, but that's effectively what it is. It's, you know, an IoT device, an IoT aggregation device that they'll ship to your locations effectively off-net, right? Your manufacturing facility out in West Texas, you have all these IoT and automated devices, and you want to run everything within the AWS environment, they'll ship you a little box, right? And today, it's pretty rudimentary and corner case but it points to the requirement and the need. And so, as that need grows, as those factories get more automated as more data grows, well, that little box is gonna grow and before you know it you're gonna have a few racks of it.

David: Interesting. For the people that aren't as familiar with the edge discussion, you know, there's a lot of...some people are familiar with cloud computing, we've talked about edge, but there's also terms on fog computing. So, help demystify the edge versus the fog from your perspective.

Sharif: Yeah. The key to the edge markets...

David: And sometimes I feel, like, you know, not just the data centers, but the technology industry, just thrives on confusing people, you know? It's like, "Hey, how can we..." Anyways...

Sharif: Oh, no, no. You know, I feel like as the technology industry has grown, marketing has become just as key as the actual technology. And so, you know, Internet of things turned into, you know, internet of everything, turned into, you know? It's just...

David: Is there a difference there?

Sharif: Yeah, no. So, fog computing is effectively an implementation of the edge that's effectively a shared resource pool with multiple distributed facilities. So, it's...the simple way to say is all fog computing is effectively edge, but all edge computing isn't necessarily fog computing. I could put a single edge footprint that's not connected to a bunch of them, that those workloads are solely homed at one location, that's not fog computing. But there are applications where you could see benefit to shifting workloads to nearby, you know, facilities if you have a mesh network of facilities. And what's primarily kind of enabled that is in the network space, A, like, networking high bandwidth, like, high capacities gotten enormously cheap, right? Like, the network devices themselves and the capacities they can handle, I mean, I remember when, like, 10 gig optics were out and it was, like, insane. And, you know, now you're talking 100 or 400 gig. And now, people are pushing terabits.

And so, that with Network Function Virtualization, or NFV, has effectively allowed the network to be the backplane now. It's the system backplane. And so now, you can connect storage units, and, you know, GPUs, and CPU units, and build a virtual system, and they don't have to be physically located in the same spot. And now, that opens up kind of the concept of fog computing is I can kinda sprinkle my capacity around and poach from it as I need.

David: So when a user has a need and they, you know, either they approach you all or other edge companies, I mean, let's say, they're more enterprise user, and they might have a need for one of these. But let's say they have the need for 10 or 20 to solve a problem, how quickly can those be deployed based off of, you know, supply chain, and where they send them? I mean, what should a company be thinking about how quickly you could set up a complex system of, you know, these different deployments?

Sharif: No. Complex system, I'll absolutely echo that, right? It's not just about manufacturing the facilities in time, you have to think about the program holistically. And that's really, I think, where our experience at Compass lends an advantage because it's not simply about spitting out, you know, little data centers out of a factory, you have to work on your site, you know, your whole real estate program and site development program. You have to ask all the questions that data center people generally leave out, which is, how are you going to accomplish, you know, system integration once the facility arrives? How are you going to commission these remote facilities? How do you ship $5 million of IT to a location where you don't have a facility, a non-addressable location?

And, like, look, there's experiences of, you know, guys on my team towing an 800-pound router up a dirt path up a hill to get one of them, you know? And this is, like, a million-dollar piece of gear, right, with a little, like, hand truck, a U-Haul hand truck, right, like, the rented dolly. And so, those are the areas that anybody that's going to be successful in the edge space really need to focus on, not just focusing on their simple, you know, facility design, but zooming back and looking at a holistic solution that solves for those customers of scale. Because calling them and going, or setting them that spreadsheet and going, "Let us know where you want them delivered." Well, now, you're commoditized product, you're not really an ecosystem product.

David: Yeah, sure. And it is so strategic, you know, with the end game of serving the user better, to your point. I mean, and those are really good questions. We should make sure that we log those in the show notes just on how companies are thinking through their strategy with what they're actually deploying. And, you know, I think what this shows, and in your experience certainly proves, is just as the data center user is maturing, there's just...it's a really exciting time in our space because it's giving, you know, your work and others' work in this space and...is giving people the option, companies the option to build more efficient systems and ones that serve their business better, that serve their end-users better. And so, I just think it's a really exciting time. And I'm fascinated to think about the next three to five years and what this space will become.

Sharif: No, absolutely.

David: And maybe talk about that, just the future of EdgePoint and the Compass EdgePoint product, and, you know, why you're excited about the next five years in the space, and what you think the opportunities are.

Sharif: Yeah, I think, so, first, you know, as kind of a self-professed geek, right? The next three to five years are going to see just a really interesting array of applications that I'm very selfishly excited in because I hate sitting in traffic and driving my own car, and, you know? So, like, A, just I'm really excited about all the gadgets coming out, right? Like, life has just gotten better with technology, right? Like, I can monitor my house, I can unlock my door, like, I can do so many operations that, you know, used to be tedious and, you know, very manual before, right? So, A, the applications are exciting. And that just excites me as a technologist. Second, it's really being able to leverage our experience and support those users in understanding kind of the journey that needs to be traveled as their application grows and needs distributed infrastructure.

Again, the lessons I learned over the past five, six years being in a program like this, I can't wait to leverage those for our customers, again, not because we're necessarily the smartest people here, but the scars on my back, I'd love to turn those into lessons learned and get a positive outcome, right? Lemons and lemonade. So, I'm really excited to be able to, you know, work with our customers and new potential customers to really lean on that experience, build a program for them that is holistic, and show them the advantages that we can bring to the table.

David: Yeah. Well, Sharif, thank you for sharing your insight with us. And, you know, for those that are watching, this is a fascinating discussion because it's very much today, but it's very much looking out at the future of where things are going. And so, I just always appreciate people that are willing to share what they've learned through their career path, through where they are now. So, I'm certainly excited about what you all are doing and it will be fun to watch over the next several years.

Sharif: Oh, thank you.

David: You bet.

Sharif: It was a pleasure.

David: You bet.

About Sharif: Sharif Fotouh is the Managing Director of Compass EdgePoint and an ex-Googler. Fotouh is responsible for the Compass EdgePoint's edge data center solutions as part of our comprehensive core-to-the-edge offering to customers. He is recognized across both the information technology and the data center industries as one of the preeminent experts on edge computing. He has more than 10 years of tenure leading large data center and technology teams, including founding and leading Google Fiber's national network facilities and deployment engineering program.

If you're interested in seeing how EdgePoint and Compass Datacenters can help your organization make the most of your data center needs - now and in the future, reach out to us here and someone will get back to you shortly.

Compass Datacenters’ Sharif Fotouh Sits Down with datacenterHawk to Talk All Things Edge was first published to: https://www.compassdatacenters.com/

#information technology #data centers

0 notes

kennethmontiveros · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

How to Grow Your Sales with Shopify Landing Pages published first on http://nickpontemktg.blogspot.com/

0 notes

annaxkeating · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

from Digital https://unbounce.com/conversion-rate-optimization/shopify-landing-pages/ via http://www.rssmix.com/

#digital marketing

0 notes

annaxkeating · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

from Digital https://unbounce.com/conversion-rate-optimization/shopify-landing-pages/ via http://www.rssmix.com/

#digital marketing

0 notes

kennethmontiveros · 4 years

Text

How to Grow Your Sales with Shopify Landing Pages

Georgia sells boutique hot sauces online and she’s starting to get some traction.

So, Georgia set out to do some research on her own. She’s smart, and she’s no stranger to marketing. That’s when she discovered the secret sauce to scaling her ecommerce business.

It wasn’t sriracha. It was landing pages.

Why Use Landing Pages for Shopify?

But the reality is that if you’re not using landing pages to prime visitors for purchase, you’re not converting to your potential.

Now, consider the benefits of sending your traffic to a dedicated landing page before they hit your online store:

1. You can get specific with your target audience

Specificity converts.

2. You can get higher conversion rates by A/B testing

The average ecommerce site in the United States converted at 2.6% last year. Worldwide, that percentage is only slightly higher at 4.3%. Not bad, but also not awesome.

3. You can deliver a customized brand experience

With landing pages, you can provide a truly customized brand experience before visitors even hit your website—so once they do, they’ll be ready to buy.

4. You can build and launch with less time and money

5. You can keep visitors focused on making a purchase

On the other hand, your landing page is totally laser-focused on getting people to convert. Fewer distractions mean lower bounce rates, which means more sales.

Building Your Shopify Landing Page: Best Practices

Here are some tips to keep in mind while you’re building your Shopify landing page:

Make it look amazing. Before your audience reads a single word of copy, their emotional response will be to the visuals of your page. Be sure to wow them with your design.

Shopify Landing Page Examples

Here are three examples of Shopify landing pages that were handcrafted by Unbounce customers.

1. Doctor + Daughter

Doctor + Daughter is a cosmetics line made with organic ingredients. You wouldn’t know it by looking at their landing page, but the business behind the brand is actually The Lee Clinic.

Let’s dig a little deeper and take a look at The Lee Clinic’s product list page.

Sending traffic to this page presents obstacles, too. The copy doesn’t really tell us all that much about the benefits of the product. What’s driving me to learn more and buy?

And check this out:

2. Nanor Collection

Nanor Collection sells long-lasting luxury candles, which is to say they burn real slow. If you’re planning a romantic evening (or several, consecutively), these candles are pour vous.

And look at how the product is showcased here.

It’s a great landing page, right? So it’ll come as no surprise to learn it’s converting at a healthy 5.6%.

Let’s compare it with another one of their pages specifically targeting Mother’s Day shoppers. But before I reveal the conversion rate of this one, take a closer look:

So, which do you think did better?

The Mother’s Day page is converting at almost 15%, essentially turning 3X more visitors into customers than the general landing page. It just goes to show: benefits sell way better than features.

3. DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that gives up a chunk of their revenue in support of charitable initiatives, helping provide glasses, eye exams, and surgeries to people in need.

Compare the unfocused (because glasses—get it?) experience of their website with that of this mobile landing page:

Getting Started with Shopify Landing Pages

How to Grow Your Sales with Shopify Landing Pages published first on http://nickpontemktg.blogspot.com/

0 notes