A character's motivation should not be a mystery. Their backstory can be a mystery. The depths of their character can be a mystery. But not motivation. If you want us to care, we should know why they're doing what they're doing; we should understand why success is so important to them.
A villain can be a different case. Sometimes, the only motivation you need to know about is "They're evil" or "They work for the bad guys." But if the feud is personal, we should see what makes it personal. Holding the "why" back as a thrilling reveal is almost never as effective as just letting us know from the beginning.
A plot twist gives you one cool moment. Character attachment makes the entire story interesting.
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