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rakinda01 · 5 years ago

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Face Recognition Access Control Attendance Management System

With the rapid advancement of the Internet, big data, and artificial intelligence, business management has also entered the information age. With the need for the survival and development of enterprises, the development of information management, and the extension of artificial intelligence ideas and technologies in enterprises, the emergence of enterprise intelligent management has been created. Although it is not yet mature, it is undeniable that intelligent management is the development of enterprise management. The inevitable direction. As a company, from the door that people see at first glance, to electronic access control, to turnstiles, etc., all of them imperceptibly convey the company's image status. There is a word in the Internet called "user experience". Similarly, the door of a company can also bring a good experience to visiting guests, and it is not only reflected in the visual perception level. The use of face recognition access control and attendance management system is sure to add a lot of points to the company's corporate image.

1. Improve the company's "texture" When faced with a high-precision, fast-response and extremely high-tech access control, visiting customers couldn't help but give birth to a sense of surprise. Employees will find it more convenient and no longer have to swipe their badges around their necks to swipe their cards, and they will even feel a sense of pride: our company is cool! 2. Improve the management efficiency of the company Rakinda face recognition attendance access control, combined with the attendance management system, can quickly generate attendance records, and the person in charge of the enterprise can view the real-time attendance status at any time. In addition, administrators and managers don't need to worry about employees' fingers shed their skin and go through cumbersome procedures. All attendance data can be viewed online, and the administrator can export it directly into an attendance table. The attendance of dozens of employees used to take half a day, but now it only takes half an hour. The efficiency improvement is obvious. 3. Strengthen the company's security After the company has gradually increased the number of employees and the flow of employees, the information or authority of the employees cannot be adjusted in real time, which will cause the company's administrative work. Traditional access control time and attendance and low-end face recognition access control time and attendance, many can not achieve the actual required accuracy and safety. It’s not uncommon to see fingerprints, photos, and badges. Rakinda's face recognition access control attendance system can expand the living body detection and support multi-point comparison of faces, which greatly improves the efficiency and authenticity of staff attendance check-in. 4. Realize the privacy of the office Many companies and enterprises have guests visiting every day, so who should they find after they come? Shuttle directly into the office area? Or have they been waiting at the front desk? Either way, it gives visitors and front desk staff a very bad experience and Work pressure. If combined with a visitor machine, it is possible to make an online appointment for the visitor. The visitor can immediately remind the interviewee after entering the company, thereby reducing the process, reducing the waiting time and improving the visit experience. Especially places like schools can make good use of visitor machines to realize visitor registration and management. Better achieve the privacy of the school teaching environment. 5. Sub-regional control authority Many companies have their own scientific research centers, archive rooms, data center computer rooms and other important offices. These places do not want outsiders and unrelated people to enter. Therefore, special access permissions must be set up. This, if it is a traditional door , This clear separation of permissions is no longer possible. Rakinda face recognition takes face technology as the core, and is committed to providing enterprises with leading and competitive industry solutions, and helping to implement intelligent transformation of industry applications.

#face recognition attendance #face recognition access control

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itsjohnleeblog · 6 years ago

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Face unlocking and fingerprint unlocking Which is better?-fingerprint module of Guangzhou Zhongyi Technology Co., Ltd

For the current mobile phone manufacturers' focus: fingerprint unlocking and face unlocking, which one is better?

Let's first take a look at the fingerprint unlock that appeared earlier.

The principle of fingerprint lock technology refers to the uneven texture on the front of the finger. Although the fingerprint is a small part of the human skin, it contains a lot of information. These lines are the same in the pattern, breakpoint and intersection. They are referred to as "features" in information processing, and it has been medically proven that these features are different for each finger, and these features are unique and permanent.

Therefore, we can associate a person with his fingerprint and verify his true identity by comparing his fingerprint characteristics with pre-saved fingerprint features.

The first fingerprint identification phone was developed by Siemens and was born in 1998 using scratch-type fingerprint recognition technology. After 15 years of development, the arrival of iPhone5s has completely opened the skylight for fingerprint recognition. The world's high-end flagship mobile phones have begun to tackle fingerprint recognition technology. Now, fingerprint recognition technology has entered the ranks of thousands of yuan, although fingerprint recognition technology has experienced nearly Three years of "fast development", fingerprint technology has made rapid progress, fingerprint recognition sensitivity has become higher and higher, but fingerprint recognition still has a crippling defect, that is, (most) mobile phone wet hands can not fingerprint Identify unlocks.

Principle and classification of fingerprint identification module

Optical fingerprint

It uses light emission imaging to identify the user's fingerprint. This type of fingerprint module has certain requirements on the temperature and humidity of the use environment, and it is not ideal in the recognition accuracy. In addition, such a module generally takes up space, making it difficult to The mobile phone has made a difference.

2. Capacitive fingerprint

In the capacitive fingerprint module, an electric field is formed by using a silicon crystal element and a conductive subcutaneous electrolyte, and the fluctuation of the fingerprint causes a difference in the pressure difference between the two, thereby realizing accurate fingerprint measurement. The method has strong adaptability and no special requirements for the use environment. At the same time, the space occupied by the silicon wafer and the related sensing elements is within the acceptable range of the mobile phone, so that the technology is better promoted on the mobile phone end. The current capacitive fingerprint module is also divided into two types: scratch type and push type. Although the former has a small footprint, it has great disadvantages in terms of recognition rate and convenience. This also directly causes manufacturers to lock their eyes. Press-type capacitive fingerprint module with more random operation and higher recognition rate.

The capacitance pattern recognition module is mainly composed of a chip, a "sapphire", a metal ring, a soft board, a carrier board, etc., wherein the chip is also a sensor part, and "sapphire" is responsible for being a protective layer (some manufacturers choose other materials as a protective layer, The cost will be reduced accordingly), the metal ring acts as a trigger for fingerprint recognition.

3. RF fingerprint

At present, there are two kinds of radio wave detection and ultrasonic detection. The principle is similar to the detection of the sonar of the seabed material. The signal reflection is placed at a specific frequency to detect the specific shape of the fingerprint. The RF finger module technology emits a small amount of RF signal through the sensor itself, and penetrates the skin layer of the finger to control the texture of the inner layer to obtain the best fingerprint image. The biggest advantage of this type of fingerprint module is that the finger does not need to be in contact with the fingerprint module, and thus does not have much influence on the appearance of the mobile phone. Based on this, the RF fingerprint module has become one of the main development directions of fingerprint identification in the future.

Going back to the above question, why is it that the fingerprint of the mobile phone has been wet and it doesn't work? On the one hand, most of today's smartphones use images formed by uneven fingerprint lines. When the finger is pressed on the glass plate, since the fingerprint is textured, the line is convex, and the glass plate is contacted to form a mark; and the lines are concave between the lines, and the glass plate cannot be contacted, and no trace can be formed. In this way, a light and dark stripe pattern is formed on the glass plate. However, when the finger is wet, there is a water film on the surface of the fingerprint, and this water fills the concave portion between the lines. In this way, when the finger is pressed onto the glass plate, there will be no streaks between the light and the dark, and the fingerprint is naturally unrecognizable.

On the other hand, the current high utilization rate in mobile phones is mainly capacitive. Capacitive fingerprint recognition technology is of course operated by the human body's current sensing; it is understood that the fingerprint technology of the capacitive technology is coated with a long and narrow electrode. When the finger touches the sensor surface, the human body electric field, the human fingerprint line and the sensor surface A coupling capacitor is formed. For high-frequency current, the capacitor is a direct conductor, so the finger draws a small current from the surface of the contact point. This current flows out of the surrounding electrode and flows through the surrounding electrode. The current is proportional to the distance from the fingerprint to the periphery. The controller calculates the touch fingerprint by accurately calculating the current ratio. Because water has conductive properties, when the wet hand touches the sensor, the current on the surface of the finger is affected by the water on the finger, which causes the fingerprint to be inaccurate or not good.

Implementation of fingerprint recognition

The premise of fingerprint recognition is to collect fingerprints. At present, there are two main types of acquisition methods: sliding and pressing.

The first step: fingerprint collection

Sliding capture is the finger swiping over the sensor to get the fingerprint image of the phone. Sliding acquisition has the advantage of being relatively low cost and capable of capturing large areas of images. However, this collection method has a poor experience. The user needs a continuous standard sliding action to achieve successful acquisition, and the probability of acquisition failure is greatly increased. This type of collection has been used in a brand of mobile phone, and it has been criticized for its short form of sliding collection.

Push-type collection, as the name suggests, is to achieve fingerprint data acquisition on the sensor. This collection method is of course better for the user experience, but the cost is higher than the sliding acquisition, and the technical difficulty is relatively high. In addition, since the area of the fingerprint collected at one time is smaller than that of the sliding type acquisition, it is necessary to collect the image multiple times, and to spell out a larger area of the fingerprint image. This must rely on advanced algorithms, using software algorithms to compensate for the relatively small area of the fingerprint obtained by sliding press acquisition to ensure the accuracy of recognition.

Step 2: Fingerprint evaluation

After the fingerprint is collected, the collected fingerprint is then evaluated for quality. If it is not qualified, it should be taken again. If it is qualified, the image is enhanced and refined.

Step 3: Extract the "features"

After processing, the binarized graph, the refined graph, and the extracted feature graph are sequentially obtained. After obtaining a clearer image, it begins to extract features. After the feature extraction is used to store the data, the next step of matching can be performed.

Step 4: Fingerprint matching

One thing to note in the matching is that the two sample images of the same finger will be different due to the displacement, deflection, and force of the finger, which will be calibrated when matching, through the feature point set. Calibration and other methods ensure the accuracy of fingerprint recognition.

Then let's take a look at the face to unlock.

What factors have driven this year's face unlocking to become the mainstream of mobile phone unlocking?

I think the most important factor is the improvement of industrial design and manufacturing process. This year's comprehensive screen has become the mainstream trend in industrial design. The large fingerprint design has been moved to the back of the mobile phone, and the user experience of fingerprints has been reduced. The face not only makes up for the lack of experience, but more importantly, the face can be completed only by the camera, and does not need to occupy more screen area like a fingerprint, so it can greatly increase the screen ratio.

The second reason is the cost and benefit problem. If the manufacturer wants to install a fingerprint module and an iris module in a small space such as a mobile phone, the internal space occupied by the mobile phone to be sacrificed, in other words, the cost required is enormous. Face recognition does not take up more internal space than the camera module.

The third is the improvement of chip processing power and the maturity of face recognition algorithms. Some hardware layer acceleration schemes allow face recognition algorithms to run faster on mobile phones, and new live technology can make brushing faces safer. This will be specifically mentioned later.

Let's talk about the fact that it is not safe to solve the problem.

Common biometrics, in addition to fingerprints, irises, include some biometric features such as the vein, sclera, and retina. Traditional biometrics collect all the characteristics of privacy, so the face is a relatively different way of biometric recognition. It collects a data that is not so private, because in our daily life, you can easily expose your photos. .

Let me talk about the common mistakes in face recognition.

We often encounter some problems, how much does the face recognition security score? How many fingerprints? Safety standards are never simply measurable with percentage numbers. The criterion for judging safety is cost. Let's take the lock as an example. The attack cost of the A-class lock can be broken within one minute; the supply cost of the B-class lock is almost 5 minutes; there is a C-class lock, that is, the lock for the vault, it takes three hours to Give the lock a break. So the standard of security is actually the cost of your attack. The iPhone X is more secure, not to say that his face recognition rate is higher than the single-shot phone, but his attack cost is higher. Because the structured light camera can defend against all plane attacks, the attacker needs to create a stereo face model to attack.

Guangzhou Zhongyi Technology Co.,Ltd-fingerprint module, fingerprint sensor

http://www.zyjjhome.com/

#fingerprint module

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rangersdoguk-blog · 6 years ago

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10 Best Dog Cameras in 2019

What is a dog camera?

You may think that a dog camera is just a normal CCTV camera but with the word ‘dog’ attached. Well, technically you could get one of these but real dog cameras available in the UK can be interactive and are specifically designed for the use of keeping an eye on your dog. It is possible to keep an eye on your dog remotely when you are not around, check on his wellbeing or find out if he's OK or anxious, with the option of throwing him a treat? With the modern technology dog cameras have become more common and for a great reason, it is a gadget to invest in. Dog cameras are easy to access or monitor your dog with a smartphone or tablet. The dog camera gives you peace of mind as you are able to check on your dog from anywhere and at any time. This has improved dog owners life tremendously as they are not stressed about their dogs' wellbeing. Likewise, dog cameras like Furbo have been developed with vets and behaviouralists with the aim of reducing a dogs separation anxiety when they are left.

Useful features dog cameras

To keep an eye on your dog.

Can dispense treat and make feeding time fun.

The night vision models make your dog visible at night or in a dim environment enabling easy monitoring.

Can be used as a training tool especially in a dog crate.

With a microphone, you are able to be in constant communication with your dog.

Less stress for the dog owner as you are able to monitor your dog remotely when on vacation or at work or away.

The cameras come in different ranges and features. They can be simple to high specification options with:

Night vision.

Two-way microphone or one-way microphone.

Treat dispensing.

Outdoor usage, Wi-Fi enabled and app monitoring.

High video capture and some need a memory card or subscription to a cloud service at extra cost

Rotating screen to capture your dog at different angles.

Options to suit all budgets

The Best Dog Cameras

Here is our current top ten picks for best dog cameras. We update our reviews regularly in accordance with the current market. There is always something new and we try our best to keep up! We would also point out that through our research we have found that some of these surveillance cameras do require a cloud subscription at a small extra cost (often monthly), and where ever possible we point that out, but do check before you buy. To save you from having to read through this well researched article, we’ve listed 3 different best dog cameras in an easy to digest table to make it easier to find what our recommended best dog camera is. This table is regularly updated. [amazon table="4859"]

1. Furbo Dog Camera

Wherever you keep your furry friend close, Furbo is the best with this. It looks great and can pass as an accessory and fit well in your home. It has a 2-way chat and barking alert, its sensor is made for dogs. It sends a push notification to your smartphone when it detects barking. It allows you know what is going on at home and you are able to talk to your dog to calm it down via the app. Furbo uses Dog recognition technology to send you dog activity when in distress or hungry, selfie alerts and person alert in case of unauthorized entry into your home. It's also fun and interactive as you can toss a treat. Treats are launched with a downward arc motion, a quick pooch would be able to jump up and catch them! You are also able to live stream video to monitor your dog day and night. It allows you to take photos or record videos with Furbo app and share the precious moments with your loved ones. We recently reviewed Furbo in a standalone article, see our full review here: Review of the Furbo Dog Camera Features:

Fun treat tossing as you can do this via the free Furbo iOS/Android app for your dog. Fill it with over 100 pieces of your dogs’ favorite treats & play a game of catch.

1080p Camera & Night Vision with a 160º wide-angle view, day and night. Slight downward angle of camera so it can be placed up out of the way.

2-Way Chat and barking alert.

Comes with a free smart dog alerts trial

Works with amazon alexa

Easy 3-Step Setup: 1) plug into a power outlet using its USB cord 2) download the Furbo app 3) connect to your home Wi-Fi.

Free app, no cloud subscription costs

Rate 4.0/5.0 on Amazon

See Price here

Coupon Code: RANGERSDOG20

2. Petcube camera

This is one of the most popular pet cameras available due to its sleek and night vision features. It is easy to set and help your pet in keeping fit with its ultra-red play light even when you are not near or around. Simply swipe your fingers across the screen on the laser light and control the game as it plays while you watch. It is exciting for both you and your dog even when at work. The set-up on Petcube is easier than ever. The app gives a short walk through, and then with 2 clicks, you're connected to your home Wi-Fi network. The quality of the image and video is much improved! There is no fuzziness to the images, everything is clean and crisp. Features include:

Watch, talk and hear features: 1080p HD video, 138˚wide-angle view, night vision, 3x digital zoom, two-way audio

It has a built-in human and pet safe laser toy controlled from your phone or set to autoplay mode to regularly play and exercise your pet

Provides home security with its built-in motion and sound detection.

All users start with a free trial to Petcube Care, our video cloud recording service that stores your pet's activity history. After your free trial, choose the plan that works for you.

Ideal as it compatible with ALEXA and can use voice commands to activate autoplay games with your pet

App-enabled: easy setup via free Petcube App, iOS 8.4 and higher or Android 4.3 and higher (2.4GHz Wi-Fi).

Con:

This model doesn't have a treat dispenser, however [easyazon_link identifier="B076D7LKCC" locale="UK" tag="rangersdog1-21" cart="y"]Petcube Bites[/easyazon_link] is their treat dispensing option.

See Price here

3. Maisi HD Pet Camera

If you are looking for a wireless security IP camera with enhanced Wi-Fi, can monitor your pet while you are away, get the Maisi HD pet camera. The Maisi HD has an attractive design, an easy setup process, and impressive features as stated by 890 happy customers who purchased it. Check the reviews on Amazon. It can be remotely viewed and record from anywhere on desktop computers with standard web browsers such and on smart devices such as iPhones and Android mobiles with included MIPC app. The monitor is shipped with advanced camera management software plus quick setup guide and a network cable included. Features include:

Ability to connect via smartphone by simply scanning the QR code on the camera.

High-quality HD video combined with enhanced firmware features for smoother video.

Auto IR-Cut filtering for better color accuracy.

Supports remote viewing and recording.

Continuous day/night surveillance is accomplished with powerful IR-LEDs for night vision up to 15-20m.

A super wide lens 110 Degree viewing angle means nothing will slip by your MAISI.

Includes motion detection, push alerts via mobile phones, local recording to SD card (NOT included) storage.

Product dimensions 4.3x4.3x5.9cm

Item is lightweight and medium size- weight 200g

Rate 4.3/5.0 on Amazon.

Con

The camera works at 2.4 GHz, not 5GHz.

[UPGRADED] MAISI HD 1MP Wireless Security IP Camera with 3dB ENHANCED WiFi, Pet Monitor - Smart Setup In Minutes, Motion Detection Recording, Mobile Push Alerts, And MORE

List Price:£59.99

Price:£39.99

You Save:£20.00

Price Disclaimer

4. Pawbo Pet Camera

Pawbo pet camera is one of the most versatile pet cameras in the market with its attractive design, easy setup process and wide camera lens which will allow you to snap photos and share your pet and family adorable images on social media. With manual and automatic modes it allows you to set laser game for your dog. This will give them enough exercise and still you will be able to interact with your pet remotely. The inbuilt mic enables you to listen, talk and reward your pet with favourite snack anytime and anywhere. It has multiple cameras that connect up to 8 users at a go. Features:

Pawbo Life camera (PPC-21CL) w/ 720p HD live video,

130° wide-angle lens, and 4x digital room

Built-in microphone/speaker/laser/treat.

Instant social sharing.

Remote Pawbo Theme Park accessories

Accommodate multiple Pawbo cameras.

Easy setup Pawbo Life app: support iOS 8 or later (iPhone, iPad, and iPod) and Android 4.0.3 or later version.

Wi-Fi environment require 802.11b/g/n (2.4GHz) connectivity with WPA2-AES encryption.

Con

Does not have Night vision features hence you cannot monitor your pet in the dark or dim light.

Pawbo Life Wi-Fi Pet Camera and Treat Dispenser

List Price:£149.00

Price:£149.00

Price Disclaimer

5. IeGeek 1080P WiFi Pet Camera

The ieGeek markets itself as an all rounder, a camera that can be used in multiple settings, as a baby monitor, pet camera, indoor CCTV. Featuring two way audio capability, a 1080P wifi camera, which has a 355 degree horizontal and 90 degree vertical rotation range, eliminating blind spots. The camera supports motion tracking, and has crying baby (audio) detection which will alert you to abnormal behaviours via the app. Like other cameras, it works via a smartphone app, with a quick QR code scanning connection, it only takes one minute to configure. The camera utilises two storage methods, either to record and save video to the personalised extra cloud service (subscribable in the app), or by an SD card (purchase separately), so consider any extra costs too. However for the price it is a highly rated camera in all uses from pets to children. Features include:

Efficient Two-Way Audio with two modes - intercom and hands free.

Baby Crying Detection - ieGeek Smart Camera can help you detect the abnormal behaviors of your baby and inform you timely of what has happened through the App (only under Cloud).

Indicator light switch - Meanwhile, the infrared light can be turned off to avoid disturbing your baby or pets by LED glaring, to create a comfortable environment for your family.

User-friendly Interface and Intuitive APP - QR code scanning connection, takes 1 minute to access the app. Customize app settings - mobile tracking, alarm sensitivity, sound decibel adjustment, alarm frequency, password protection, camera sharing and more.

1080P Camera with Motion Tracking ieGeek Wifi camera with H.265 video compression technology, give you more clearer image and high resolution videos. Using advanced technology, ieGeek 1080P smart camera supports motion tracking to track and capture its movements automatically.

Personalized Cloud Storage Enjoy the loop-recording with extra cloud service with no storage limited. You can also get more fun settings through cloud storage, such as time switch, humanoid detection, abnormal noises detection and more.

[easyazon_infoblock align="center" cart="y" identifier="B07MRG1L1V" key="image" locale="UK" nf="y" tag="rangersdog1-21"]

6. Clever Dog Smart Camera

The updated Clever Dog smart camera has a wide angle 360 degree lens meaning a full range of view, night vision and two way audio. Easy to set up, download the app and add the device, connect the wifi via the app and get started. The infared night vision allows upto 15ft viewing in complete darkness. The camera has motion detection and can take an abnormal picture when motion is detected and send it to your phone (sensitivity can be changed or switched off too). Storage for the device can be either with micro SD card (7 days video can be sotred on 128GB) or cloud. For the price, this handy little cam stands up to the market, we like how it is small, lightweight, can be wall mounted, and is packed with the same featured that most of these pet cameras are displaying. Definitily a good value option and we think the wide angle viewing lens makes it ideal for those who want that extra security in the home too.

Features:

Day&night HD lens makes pictures purer and clearer.

All-glass optical lens, digital noise reduction.

Smart camera 120° Wide Angle,960P Higher resolution,Super wide lens are the perfect choice for monitoring large areas

Support both 128GB local record and cloud storage(Need to charge)

Motion detection and intelligent alarm provide more efficient alarm accuracy than normal cameras.

Captures abnormal pics and sends them to user's cellphone for better safety

Remotely watch home anytime and anywhere with real-time video.Connected with WIFI,the camera can help you to keep your house safe through cellphone or other mobile terminals with fluent and clear pictures

Infrared night vision enables you watch your home clearly even the dark

Local-storage in TF card(up to 128GB),quickly load video data

Any wonderful moment(real-time video)could be shared with 5 families

[easyazon_infoblock align="center" identifier="B0786FJ2MN" key="image" locale="UK" tag="rangersdog1-21"]

7. Vimtag Video Monitor

The Vimtag video monitor is a multipurpose video monitoring system. It can function as a Baby & Pet Monitor, Nanny Cam, Vacation Home Monitor, and Senior Monitor. It is convenient, just scan the QR code for easy 4 step setup real plug and play 5-minute setup.it has a WPS button for easy Wi-Fi(2.4GHz need) connection setup and has strong and heavy rubber based material. Superior high quality and clear image providing you with an extensive visual field to keep track of your dog. There is a built-in microphone allowing two-way audio communication your dog know he is not alone even when you are far and you can speak to your dog and hear them at home and monitor their noise level. The Vimtag video monitor would suit someone who is looking for a great range of viewing angles. Features include:

Remote Live Video Streaming via Smart Phone, Tablet, and PC App, No browser needed.

Support multiple-users access.

Has a remote Pan and Tilt, Motion Detection Snap Shot alerts.

Clear Two-Way Voice built-in mic and speaker.

Internet Access Required Wired or Wi-Fi (2.4GHz).

3 times Digital Zoom,

Super Clear Night Vision up to 10M.

Internal SD Card slot (Max 128GB) for video recording and playback.

6mm Lens H.264 video compression format with maximum clarity

Stunning HD Video Quality 1280 x 720p and clear image.

350 Degree x 100 degree covers every corner of your home,

2 IR LEDs for Night Vision Up to 10 Meters.

Con

The camera itself needs to be plugged into a power outlet.

Vimtag® [Snowman CP1] HD Wifi Smart IP Home Security Camera,Modern Design,Baby&Pets&Elderly Monitor, Built-In Mic and Speak,Noise Suppression,Pan/Tilt,Two-Way Audio,Super Night Vision,Smoothly Watching Motion Detection with Real-time App push notifications

List Price:£89.99

Price:£49.99

You Save:£40.00

Price Disclaimer

8. Ba vision Pet Monitoring Camera

the Ba Vision pet monitoring system is wireless security monitor that works through your WiFi connection. It is quick and easy to set up and gives you remote live video streaming that can function with smartphones, tablets, and desktop or laptop computers. The video is high-quality HD. It allows reassure or entertain your dog when you are out with its two-way microphone feature. It also has a night vision option, which provides a good quality image. The camera can pan or tilt, horizontally by 355 degrees or vertically by 120 degrees. Features:

Easy quick Wi-Fi setup via Wi-Fi and you will have your home security IP camera running in about 5 minutes.

Nothing will slip up from your surveillance with the night vision of the Bavision Security IP Camera. The IR will register every movement and activity even at night! Ideal nanny cam, elderly monitoring and dog monitor camera.

Pan tilt - When there is a movement that you want to track, pan and tilt the camera easily with a remote. The full pan and tilt coverage is 355 degrees and the monitor security camera has an ultra-wide 120-degree viewing angle.

High-quality image and two-way clear audio- Stunningly crisp HD camera quality (1080p) and high-quality two-way audio will make the videos and surveillance crystal clear.

Motion detection- One of the best features of this security camera is the motion detection feature that will capture and send alarm photos and videos to your email.

Con

There is no digital zoom and you can only record your footage to the TF card.

BAVISION HD 1080P Wireless IP Camera WiFi Home Security Cameras Baby/Elderly Monitor Nanny Cam Dog Camera Pan/Tilt With Two-Way Audio and Night Vision

List Price:£59.00

Price:£36.88

You Save:£22.12

Price Disclaimer

9. Dog Camera 1080P FHD WiFi IP Camera

Many of the cameras we have reviewed have maketed as both pet cams and baby monitors as well as home surveillance, and this one is one of those too. Essentially, these products are all very similar, what makes them fit for our 'top ten' is that they get great feedback from customers and enjoy high product ratings as a result. This camera features a high resolutuion wide angle wifi camera with motin detection technology. Real time alerts when you are out, via the easy to setup iphone/android app. Reassure your pet when they are alone. Night vison is also a feature with a range of upto 30ft, and two way audio means the camera is packed with features, again at a great price. What do we like? Well we can't help but notice that it looks somewhat canine in its design, with a little head, body and tail! And of course value for money is a must. It doesnt have the treat throwing capacity of the likes of Furbo, though not everyone needs or wants this feature. Features:

Quick And Stable 2.4G Wifi Connection ：Fast WiFi setup via mobile App "LiveYes" on iPhone/Android smartphone/tablets/Windows PC(it can't support MAC). This pet camera supports remote access via mobile App as long as you have a WIFI, 3G, 4G network.

Feel Protected:Motion Detection and wide-angle HD IP night vision capabilities

Pan/Tilt/Zoom Camera for Multiple-View： pet camera provides horizontal 350° and vertical 80°rotation with 4x digital zoom function for a complete coverage of your home.

Lifetime Tech Support

Camera works with 2.4GHz network (Incompatible with 5GHz).

Micro sd card is not included. Class-10 micro sd card ( up to 64G )is supported.

Rates 4.3/5 on amazon

[easyazon_infoblock align="center" identifier="B07DG3L9SV" key="image" locale="UK" tag="rangersdog1-21"]

10. Skymee Camera

At first glance, Skymee appears very much like the market leader Furbo. It certainly holds onto a similar price tag, if a little cheaper, and has a smilar camera, two way audio feature, treat dispender and app. Night vision is also a feature with infared LEDs, and even the indicator lights on the device are the blue and yellow colours that dogs can see and become familiar with. When the app is used, the indicator light turns from yellow to blue to show the dog you are around. The skymee app is free to users, no subscriptions are required. Only one device can be added by an app account to heighten security and prevent intrudors peeping. Essentially this camera has replicated many of the features of market leaders and it has been highly rated as a pet cam. It doesn't perhaps have quite the sleek design of Furbo (no bamboo covers here!) but is created from highly durable materials to prevent damage from your pets claws and teeth. Overall,if you're looking for a dog-specific, treat tossing interactive camera, Skymee certainly fits the bill and will do the trick, even though it is at the pricier end of the market. Features:

1080p Full HD Camera: With Full HD, 4x zoom and night vision, you will be able to see your dog clearly day and night.

2-Way Audio: Petalk AI will notify you when your pet trick or treat by motion detection. Know what's going on at home and keep your dog calm down.

Happy Treat Dispenser:toss your dog's favorite treats(recommend size 0.6cm~1.1cm) and play with it, let your baby dog chase the treats to stay active and excited.

Take photos or record videos with the Skymee app. Share the joyful moments with friends and family

Easy setup: Plug in to a power outlet using USB cord =>Download the full free app"Skymee" =>Connect to 2.4G wifi. Contact technical support at any time via the app.12-hour response service is friendly offered. At Skymee, ZERO Risk purchase guarantee is for every customer's smiles.

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915ers-blog · 7 years ago

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LG G4™ Unlocked Smartphone in Genuine Leather Black US991 Technical Specifications It’s easy to love the G4 based on looks alone, but much of its innovation lies beneath the surface. Check out the numbers and see just what sets it so far apart. Display With improved resolution, contrast, brightness andcolour range, 5.5” Quad HD display on theG4 gives viewers an unmatched visual experience. Technically Speaking The numbers don’t lie. See exactly how the new G4 stacks up. Display Type : IPS Quantum Size : 5.5” Resolution : 2560 x 1440 (Quad HD) PPI : 538 Type : IPS Quantum Contrast - 1500:1 Platform : OSAndroid OS, v5.1 (Lollipop) Chipset: Qualcomm® Snapdragon™ 808 processor with X10 LTE CPU : 1.8GHz 64-bit Hexa-Core GPU : Adreno 418 Storage : 32 GB (up to 21.9 GB usable) - expandable via microSD™ card (sold separately) Carrier : Factory Unlocked Battery Go from day to night and then day to night again with a long-lasting battery that you can swap out in seconds. Size : 3,000 mAh Removable? Yes Rear camera With more available megapixels, improved image stabilization, laser autofocus, a larger image sensor and a fast, large-aperture lens, the rear camera on the new LG G4 is clearly the finest we’ve ever made. Megapixels : 16, Aperture : f/1.8,Sensor size : 1/2.6” White balance : Yes (variable),Image stabilization : Yes Autofocus type : Laser.Flash : Single LED RAW capture : Yes,HDR : Available Front camera Take your best selfies yet with the feature-packed 8-megapixel front camera on the LG G4. Megapixels : 8,Aperture : f/2.0 UX : Gesture Shot, Gesture View, Front Facing Soft Light The LG G4 is standing by! Connectivity : 4G LTE, WiFi®, Bluetooth® and more WiFi® 802.11 a/b/g/n/ac Bluetooth® : 4.1 BLE NFC : Yes, 4K Slimport Support, GPS-A Glonass, USB : 2.0 Design/Display Curved 5.5" IPS Quantum Quad HD Display with 538 ppi and 500 nit. Dura Guard Glass Protection Rear Key Placement : Ambidextrous, multi-purpose use of Power/Lock and Volume Keys with quick shortcuts to QuickMemo®+ or Camera Smart Keyboard : Provides efficient operation and adapts to the user; includes keyboard height control, adaptive area recognition based on word prediction, user behavior, and easy cursor control Customizable Home Touch Buttons : Includes Notifications, QuickMemo+, QSlide Function™, and Dual Window™ Advanced Photography 16 MP OIS 2.0 Laser Detection Auto Focus Rear Camera f/1.8 Low Light Lens Allows more light to hit the rear camera’s image sensor and provides fast shutter speeds for more stabilization and excellent quality pictures in low light Camera Modes : Auto, Basic, and Manual* Manual Mode* : Enhanced customization and control over features like ISO, exposure, and white balance; save images as JPEG or RAW formats Laser Detection Auto Focus : Adjusts focus by measuring distance to subject using a laser, allowing faster focus speed even in low-light situations Optical Image Stabilization (OIS 2.0) : A floating lens compensates for hand movements to capture sharp images with less blur Color Spectrum Sensor : Helps automatically determine optimal white balance for more accurate, life-like color reproduction Camera Resolutions : up to 5312 x 2988* Burst Shot* : In auto mode, hold the shutter button to take multiple shots quickly 8 MP Front Camera and Full HD Camcorder Gesture Shot** :Take selfies with a simple hand gesture Gesture View** : Transitions between camera mode and preview mode automatically with a hand motion Gesture Interval Shot** : Make a fist twice to take four selfies in sequence Selfie Light** : Screen illuminates around the photo preview for well-lit selfies Beauty Shot** : Adjustable setting softens facial features Shot Mode : Dual, Panorama*, Dynamic Tone (HDR), and Auto Multiple Shutter Options : Tap the shutter button, tap the screen, use your voice, or press a volume key to take a photo Camera and Video Zoom : up to 8x* Super Resolution Zoom : When zooming 4x and up, camera automatically combines three frames instantly as you zoom to capture fine details Dual Recording/Dual Camera : Front and rear cameras take pictures or videos simultaneously with picture-in picture technology 4K Ultra HD Rear Camcorder : Resolutions up to 3840 x 2160* (1920 x 1080 default) Slow Motion Recording* : 1280 x 720 resolution, 120 FPS Pause & Resume Video Recording : Pause then resume video recording for a continuous file Live Shot - Take still shots while recording video*** Edit Recorded Videos with Trim**** Geotagging Include location information with photos and videos Legend * Available only on rear-facing camera or camcorder. ** Available only on front-facing camera or camcorder. *** Not available with some camcorder settings. **** Not available for videos recorded in UHD. Enhanced Convenience Super Power Saver - Extended battery life via improvements in the LCD structure, the addition of Graphics RAM, and a smart power saving user experience through Smart Notice™2.0 Smart Notice 2.0 - Interprets a range of contextual inputs and device usage patterns, and provides recommendations that change with the user’s intent Smart Bulletin 2.0 - View information and launch applications; includes customizable cards that provide tips, help users track their health, and more Smart Settings - Turn settings on/off, open apps, or change settings according to where you are, like having Wi-Fi® turn on when you get home Smart Cleaning™ - Free up space by deleting temporary files and removing infrequently used apps LG Health Manage daily activities, record health information, track weather conditions* QuickMemo®+ - Write or draw on nearly any screen and schedule memos to appear at certain times using time or location inputs Snap Page for QuickMemo+** - Captures web page text and images without the ads and imports them into QuickMemo+ QSlide Function™ - Overlay up to two windows with adjustable sizing and transparency on the primary screen Dual Window™ - Use two apps simultaneously on a split screen Ringtone ID - G4™ creates a unique ringtone for each caller based on their phone number Notification LED - Colored light alerts for incoming calls, missed calls and messages, and more Multilanguage Support for Phone and Keyboard Input EasyHome™ - Provides an easier interface for beginners with a simpler layout and larger font size * This app is not intended to diagnose, treat or prevent any disease or medical condition. Always seek the advice of a qualified medical professional before making any changes to your exercise, sleep, or nutrition ** LG does not guarantee the performance of this feature on all mobile browsers. Security Glance View - Check phone notifications discreetly with the swipe of a finger Knock Code™ - Create a 3-8 point tapping pattern for security and direct access to the home screen with more than 86,000 possible combinations Knock On™ - Double tap the screen to put your phone to sleep/ wake it without picking it up or pressing the Power/ Lock Key Content Lock - Password protect certain images and videos in Gallery as well as memos in QuickMemo+; prevent files from being previewed when linked to a PC* *Some owner content may still be accessible to a user who enables Content Lock. Entertainment Supports 4K SlimPort® Adapter for UHD Video Output to HDMI®-Enabled TV or Monitor* Clean Recording - Supports recording of both loud and quiet sounds according to conditions for clear audio capture with less distortion Event Pocket - Add events to your calendar by dragging and dropping items from the Event Pocket into the calendar Quick Remote™ - Control compatible TVs, cable provider settop boxes, audio systems, and more Live Zooming - Zoom in/out on videos during playback Video Player with Touch Lock and Resume Play Function - Supports DivX,® MP4, WMV, 3GP, and 3G2 Formats Customizable Video Screen Ratio, Subtitle Settings, Playback Speed, and Video Auto Off Function Memories Organized by albums, timeline, memories, favorites, and videos; access nearby devices and the Cloud Music Player with Custom Audio Effects Supports AAC, AAC+, eAAC+, M4A, AMR, MP3, MIDI, WAV, WMA, FLAC, and Ogg formats Customizable Music Library - Organized by songs, albums, artists, genres, favorites, playlists, and folders; access nearby devices and the Cloud S-GPS and A-GPS for Enhanced Location Accuracy *Requires 4K-compatible SlimPort adapter (sold separately). Connectivity 4G LTE Network*, Wi-Fi Hotspot† - Share a 4G LTE data connection with compatible wireless devices** Bluetooth® Wireless Technology Version - 4.1 Wi-Fi Connectivity - 802.11 a/b/g/n/ac (Dual-Band 2.4 GHz, 5 GHz) USB*** and Bluetooth® Tethering† - Share your phone’s Internet connection with your computer Android™ Beam - Share contacts, web pages, and more via Near Field Communication (NFC) SmartShare Beam - Wirelessly transfer multimedia content from compatible LG devices via Wi-Fi Direct® Media Server - Allow compatible nearby devices to access your content via DLNA® LG AirDrive - Share and manage content wirelessly using your LG account Miracast® - Wirelessly mirror device screen on a compatible display Media Device (MTP) - Transfer files or synchronize with Windows® Media Player*** *4G LTE network not available everywhere. **Depends on network availability. Additional carrier charges may apply ***USB cable required (included). Network Technology - GSM, CDMA, WCDMA, LTE, Hepta Band/Dual Mode Frequencies - LTE Bands 2/4/5/12/13/17/25, CDMA 800, 1900 MHz, WCDMA 850, 900, 1900, 2100 MHz, GSM 850/900/1800/1900 MHz Data Transmission - EVDO, EVDO Rev A, 1x RTT, LTE Dimensions - 5.86" (H) x 3.00" (W) x 0.38" (D) Weight - 5.46 oz. Talk Time Up to 18.5 hours* Internal Memory - 32 GB (21.9 GB usable) RAM 3 GB Model LGUS991.AUSALD UPC 652810518062 *Actual battery time may vary depending on network connectivity and application use. **microSD cards sold separately. Accessories Standard Battery Yes* Travel Adapter and USB Yes* LG Quick Circle™ Case Yes Bluetooth Stereo Headphones LG GRUVE™ Bluetooth Stereo Headset Yes(LG TONE Active™, LG TONE ULTRA™, LG TONE PRO™, LG TONE INFINIM™) * Included with phone. LG GATE (Guarded Access to Enterprise) Platform Security Yes Network Security LG VPN, Enhanced Certificate Validation Application Security Enhanced EAS Mobile Device Management LG Enhanced MDM Certifications FIPS 140-2 Disclaimer † Carrier service required. Product features subject to change. Features based on carrier program availability. Additional charges may apply. Track Page Views With Auctiva's FREE Counter View more great items |EBAY HOMEPAGE|EXCLUSIVE X'MAS GIFT! KICKSTARTER POWERSTATION BY BRUNT! LIMITED STOCK!|MORE ITEMS YOU MAY LIKE!|915ERS EBAY STORE|VIEW YOUR CART|CHECK OUT| ; Official PayPal Conversion Rates Add Currency Converter To Your Items * Press To Translate Listing Translator by HindiFrenchChineseSpanishGermanItalian Official PayPal Conversion Rates Add Currency Converter To Your Items * Introducing Guaranteed Delivery, a new program at eBay. | eBay™ It's Delivered On Time. Guaranteed. Discover which shipping option are eBay Guaranteed! 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kellykperez · 8 years ago

Text

Meeker’s Report on the state of advertising and ad trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.

The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come.

Some notable sections have focused on the rise of interactive gaming in all its forms and what that means for digital, the evolution of customer support in social media, and the state of the internet in China and India.

Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry. Here are some key highlights.

The rise of mobile advertising

The growth of online advertising is increasingly made up of growth in mobile advertising. An increase of 22% year-on-year indicates that the future of advertising is mobile.

This is a good reminder for marketers and advertisers of the need for mobile-friendly content, be that articles or ads, as the rise of the mobile audience along with the increasing spend on mobile advertising brings new opportunities for success.

Moreover, it also highlights the importance of creating mobile-friendly pages, taking into account all the factors that may affect a site’s speed or performance.

Google and Facebook dominate advertising growth

A closer look at the changes of advertising year-on-year shows a monopoly in advertising growth between Google and Facebook. Google saw a year-on-year increase of 20% from 2015 to 2016, while Facebook saw even greater success, with a year-on-year increase of 62%.

These two combined are responsible for 85% of advertising growth–and this percentage is expected to increase even more in future years.

These are useful figures for marketers exploring the best platforms in which to invest their advertising budget, and a good reminder of how Google and Facebook ads can lead to successful results.

Facebook has invested heavily over the past year in improving its advertising platform to make it more appealing, and its numerous advertising options have won many marketers over. Moreover, its focus on the growing trend of visual content (images and videos), along customized advertising options, has offered new creative avenues for advertising.

As for Google, its focus on mobile growth and understanding of how advertising should evolve has brought new options for marketers seeking the best ways to promote their products through the most relevant search results.

The challenge of measuring ROI

The measurement of social ROI seems to remain a big challenge for marketers. Despite the evolution of social marketing and advertising, it remains a major challenge for marketers to effectively measure the success of their efforts.

When surveyed about the metrics they focus on when defining social ROI, 56% of advertisers picked engagement as their main measurement, while 21% chose conversion and revenue and 15% picked amplification and brand awareness. (Source: SimplyMeasured State of Social Marketing Annual Report)

The diverse goals marketers have for their social media rely on different metrics, which is why it’s still challenging to decide on the best ROI. Although engagement still remains marketers’ means of tracking success, conversion or brand awareness cannot be overlooked.

New ways to target and measure ads

The rise of online advertising and its constant evolution can be attributed to the creative and effective ways that all online platforms help advertisers reach their goals.

There has been an interesting improvement in targeting and measurement across all of the popular platforms in the last year, which may serve as proof that the advertising competition among platforms can lead to more options for marketers.

Product listing ads (Google): Google’s idea to highlight product listing ads was successful, with a stable increase in clicks over the past few years. This has allowed the company to capitalize on its new concept, while ecommerce companies have found an enhanced source of revenue through targeted listing.

Targeted pins (Pinterest): Pinterest decided to become serious about advertising and it officially became on of the favourite platforms for ecommerce companies to promote their products. Pinterest was well known for being a popular platform for product discovery, as users tended to pin the products they liked. This changed the last year, as it has also become a platform of purchases, doubling the number of people who base their purchasing decisions on the pins they come across.

Goal-based bidding ads (Snapchat): Snapchat created a new type of ad, with its unique mobile platform focusing on engagement. Goal-based bidding ads were aiming to make users spend more time on the creative ads, grabbing their attention in the most engaging ways. For example, users may swipe through the ad to play a game, which makes a clever way to appeal to them without relying on traditional advertising methods.

Right ad at the right place at the right time

One of the most successful ways for Google and other platforms to increase their revenue was the focus on the users and their input on each platform.

Google now counts a $679B market capitalisation with its focus on user-typed input, words that help ads become more targeted.

Snapchat already counts a $25B market capitalization in just two years and this can be attributed to its focus on user-uploaded input, the images that make ads more relevant for their audience.

The analysis of data and the idea of having users be the central focus of the platform to create more targeted ads is expected to grow advertising options even further. From a user’s point of view, this increases the chances to make the ads more relevant and less annoying, which is still important in an online world full of irrelevant noise.

The future of voice search

Voice search was a major feature of last year’s Internet Trends Report, and the 2017 Report builds on this. Since 2016, voice has increasingly entered into the consciousness of search experts and marketers, but we’ve only just begun to scratch the surface of what it can do.

The rise of mobile has made voice searches more popular in turn, and it’s interesting to note that 20% of mobile queries are made via voice. This indicates that voice search is becoming increasingly a part of our everyday habits.

Moreover, it has been observed that almost 70% of requests in Google Assistant are carried out in natural language, which serves as a good reminder on the way that voice can replace typing on several occasions.

Moreover, voice recognition has shown great signs of improvement in recent years, with Google’s machine learning reaching an accuracy rate of 95%.

There is a big challenge ahead for voice search providers to equal the accuracy of text-based searches, in order to convince people to trust voice functions even more.

Smart home hubs with in-built voice assistants have also seen great growth in the last year. A closer look at Amazon Echo’s installed base over the last two years indicates that consumers are exploring how voice can become an integral part of their daily lives.

It is expected that the applications of voice will expand even more in years to come, with communication, shopping and entertainment being key areas of growth.

Overview

As advertising giants search for new ways to maintain their growth, marketers should keep seeking the best methods to reach their target audience.

The variety of ad platforms nowadays brings an opportunity for more creative advertising and it’s important to consider how the use of data, the domination of mobile and new types of advertising can lead to the most effective results.

Measuring ROI on these new forms of advertising is still a challenge, but the fact that most of the industry is aware of this issue brings us closer to a time where this problem will be solved.

source https://searchenginewatch.com/2017/06/20/meekers-report-on-the-state-of-advertising-and-trends-to-watch-out-for/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2017/06/meekers-report-on-state-of-advertising.html

0 notes

alanajacksontx · 8 years ago

Text

Meeker’s Report on the state of advertising and ad trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.

Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry. Here are some key highlights.

The rise of mobile advertising

The growth of online advertising is increasingly made up of growth in mobile advertising. An increase of 22% year-on-year indicates that the future of advertising is mobile.

Moreover, it also highlights the importance of creating mobile-friendly pages, taking into account all the factors that may affect a site’s speed or performance.

Google and Facebook dominate advertising growth

These two combined are responsible for 85% of advertising growth–and this percentage is expected to increase even more in future years.

These are useful figures for marketers exploring the best platforms in which to invest their advertising budget, and a good reminder of how Google and Facebook ads can lead to successful results.

The challenge of measuring ROI

New ways to target and measure ads

The rise of online advertising and its constant evolution can be attributed to the creative and effective ways that all online platforms help advertisers reach their goals.

Right ad at the right place at the right time

One of the most successful ways for Google and other platforms to increase their revenue was the focus on the users and their input on each platform.

Google now counts a $679B market capitalisation with its focus on user-typed input, words that help ads become more targeted.

Snapchat already counts a $25B market capitalization in just two years and this can be attributed to its focus on user-uploaded input, the images that make ads more relevant for their audience.

The future of voice search

Moreover, voice recognition has shown great signs of improvement in recent years, with Google’s machine learning reaching an accuracy rate of 95%.

There is a big challenge ahead for voice search providers to equal the accuracy of text-based searches, in order to convince people to trust voice functions even more.

It is expected that the applications of voice will expand even more in years to come, with communication, shopping and entertainment being key areas of growth.

Overview

As advertising giants search for new ways to maintain their growth, marketers should keep seeking the best methods to reach their target audience.

Measuring ROI on these new forms of advertising is still a challenge, but the fact that most of the industry is aware of this issue brings us closer to a time where this problem will be solved.

from IM Tips And Tricks https://searchenginewatch.com/2017/06/20/meekers-report-on-the-state-of-advertising-and-trends-to-watch-out-for/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/162061892460

0 notes

sheilalmartinia · 8 years ago

Text

Meeker’s Report on the state of advertising and trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.

Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry. Here are some key highlights.

The rise of mobile advertising

The growth of online advertising is increasingly made up of growth in mobile advertising. An increase of 22% year-on-year indicates that the future of advertising is mobile.

Moreover, it also highlights the importance of creating mobile-friendly pages, taking into account all the factors that may affect a site’s speed or performance.

Google and Facebook dominate advertising growth

These two combined are responsible for 85% of advertising growth–and this percentage is expected to increase even more in future years.

These are useful figures for marketers exploring the best platforms in which to invest their advertising budget, and a good reminder of how Google and Facebook ads can lead to successful results.

The challenge of measuring ROI

New ways to target and measure ads

The rise of online advertising and its constant evolution can be attributed to the creative and effective ways that all online platforms help advertisers reach their goals.

Right ad at the right place at the right time

One of the most successful ways for Google and other platforms to increase their revenue was the focus on the users and their input on each platform.

Google now counts a $679B market capitalisation with its focus on user-typed input, words that help ads become more targeted.

Snapchat already counts a $25B market capitalization in just two years and this can be attributed to its focus on user-uploaded input, the images that make ads more relevant for their audience.

The future of voice search

Moreover, voice recognition has shown great signs of improvement in recent years, with Google’s machine learning reaching an accuracy rate of 95%.

There is a big challenge ahead for voice search providers to equal the accuracy of text-based searches, in order to convince people to trust voice functions even more.

It is expected that the applications of voice will expand even more in years to come, with communication, shopping and entertainment being key areas of growth.

Overview

As advertising giants search for new ways to maintain their growth, marketers should keep seeking the best methods to reach their target audience.

Measuring ROI on these new forms of advertising is still a challenge, but the fact that most of the industry is aware of this issue brings us closer to a time where this problem will be solved.

from Search Engine Watch https://searchenginewatch.com/2017/06/20/meekers-report-on-the-state-of-advertising-and-trends-to-watch-out-for/